Overview:Why is it that healthcare brands, responsible for improving health and saving lives, lack the cult followings enjoyed by so many consumer product brands? We believe that for too long healthcare marketing has been, well…unhealthy.
Although healthcare communications require a focus on science, this has overpowered and obscured many of the communications tools that create meaningful connections between brands and their constituents.
At Cult Health we believe the industry has yet to tap into this belief system. Our mission, forming brand cults, is no less relevant in the healthcare industry than it is for consumer goods. In fact, it may be even more so. Digital media has changed the way patients learn about health, disease states, and therapies. Understanding how to create health brand advocates, and how those advocates make brands become part of the social discourse, must be a crucial component of any brand’s communications plan.
Because it is important for doctors and patients to believe in your molecule. But when they are emotionally involved with your brand to the point they advocate to other professionals and patients, that could make the difference in your brand’s ultimate success.