Cradle To Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a non-profit organization created to turn the making of things into a positive force for people, economy, and planet. The Institute administers and promotes the Cradle to Cradle Certified Products Program that guides innovation and development by assessing product quality across five categories 1. material health: are ingredients safe for human health and the environment? 2. material reutilization: can ingredients return safely to nature or industry 3. renewable energy and carbon management: are products made with renewable energy? 4. water stewardship: are products protecting and enriching water supplies? 5. social fairness: are employees and communities flourishing? Products that meet the transparent criteria of this rating system receive the Cradle to Cradle Certified mark. Many companies representing multiple industries have already demonstrated the viability and benefits of designing products according to the C2C framework, such as Herman Miller, Shaw Industries, and Aveda. To date, nearly 200 companies have engaged in the C2C Certified process.