Blueland

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging. We believe that we should be able to have a clean home without sacrificing a clean planet, and we can do so in a way that is convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products, and we're starting with a set of cleaning products to eliminate the 5 billion plastic cleaning bottles that are thrown away each year. Blueland has been featured in the WSJ, Vogue, Forbes, Inc, Fast Company, TechCrunch, Well+Good, Real Simple, and more. Founded by serial entrepreneurs Sarah Paiji Yoo and John Mascari, we have extensive experience launching and scaling digital first consumer brands including M.Gemi, Rockets of Awesome, Snapette & Bundle Organics. We are backed by leading venture capital firms, celebrities and CPG industry veterans.