Overview:Brosa was born out of discontent with the status quo, and a desire to change the furniture industry for the better. Adhering by the values of quality, choice, value, and accessibility, Brosa seek to change the furniture and homewares industry and consumer landscape, by offering exceptional customer experiences underpinned by digital-first thinking.
First and foremost, Brosa care about creating an amazing experience for the consumer – ultimately offering a better way to buy furniture. Brosa has built their whole business around delivering a seamless browsing and buying experience, and helps support decisions by providing advice and support throughout the whole customer journey. By owning their own supply chain, Brosa are able to deliver great furniture, at a great price point.
A key pain point in the consumer journey is typically delivery, which is why Brosa own their own delivery trucks and have their own team of drivers in metro Melbourne and Sydney. Customers can book a time for delivery via SMS, and watch their delivery driver live enroute.
Brosa means ‘smile’ in Icelandic: Brosa’s very first products were raw and natural, inspired by the design philosophies of that region. Brosa has since expanded their range, but the emphasis on delivering new designs and inspiration, accessible pricing, and unmatched customer experiences both online and offline remains front and center. Brosa is changing the face of how Australians furnish their homes.