Overview:What do we do? We paint walls. But what we offer is so much more.
We are an out of home advertising agency that specialises in large-scale, photorealistic hand-painted advertising and commercial murals.
Apparition Media blurs the lines between advertising and art. We create a link between a thriving street art culture and companies that want to harness their wares for advertising purposes. Our artists are highly skilled in producing murals in a range of styles, from graffiti, to stencils, to highly detailed photorealism. This means that we can accurately replicate existing campaigns or, alternatively, create something unique. We are able to target specific demographics and present your brand in a way that enhances its authenticity and credibility with the urban population. The murals are painted on premium sites throughout the Melbourne CBD and inner suburbs, focusing on areas of high foot traffic and visibility in order to maximize exposure of the campaign.
By hand painting works of art onto the walls of pre-existing buildings we create advertising that becomes part of the street scape, rather than a piece vinyl hanging from it. We give the consumer the opportunity to be taken on a journey from inception to completion. Each day following the progress, building intrigue and interest in the process. At times they do not even know they are being advertised to. This medium goes beyond traditional forms of out-of-home advertising - we become invested in the process from start to finish, becoming connected to what we create.
What we do is paint walls. What we are doing is changing the way people look at them.
WE ARE APPARITION MEDIA, THE STREET’S OUR CANVAS