AEM - LA

American Entertainment Marketing (AEM) was founded in 1997 by Entertainment Marketer Ivette Rodriguez (Sony, Arista, Artisan) with a simple goal: to marry her vast entertainment marketing experience and professionalism with her passion for everything Latino. Since then, AEM has built a solid reputation and is known as the premiere public relations and marketing agency delivering both the Spanish and English speaking Latino markets for their clients. AEM has been on the forefront of opening Hollywood’s eyes to the potential of the Latino market with their marketing and public relations efforts on behalf of OSCAR® nominated films such as The Motorcycle Diaries and Frida, to name a few. AEM enjoys relationships with the major players in Latino Hollywood having implemented publicity campaigns for talent such as Salma Hayek, Antonio Banderas, Gael Garcia Bernal, Diego Luna, Eva Mendes, Enrique Iglesias, Edward James Olmos, Rita Moreno, Ricardo Montalban, Benjamin Bratt, Paz Vega, Javier Bardem, Ana Claudia Talancon, Jordi Mollá, Cheech Marin as well as directors Robert Rodriguez, Alfonso Cuaron, Carlos Carrera, Alejandro Gonzalez Iñarritu, Julian Schnabel, Julio Medem, Alejandro Amenabar, John Sayles, Leon Ichaso and many others. AEM has implemented publicity campaigns for major Hollywood stars such as Nicole Kidman, Johnny Depp, Eddie Murphy, Will Smith, Uma Thurman, Darryl Hannah, Charlie Sheen, Queen Latifah, Lucy Lui, Marcia Gay Harden, Quentin Tarantino among others.