The Best Email Marketing Software Tools for 2023

Email marketing tools are software programs that allow you to send marketing messages via email. They are used for permission-based email marketing, which means that recipients have given their consent for you to send them messages. This could be by opting into a mailing list, purchasing, or signing up for a service. Email marketing tools can help you automate your email campaigns so that you don’t have to send out each message manually. They can also track how many people open and click through your emails so that you can gauge the effectiveness of your campaign.

There are many email marketing tools, each with unique features and capabilities. Some common features include creating and managing mailing lists, tracking clickthrough rates, automating email campaigns, and measuring campaign results. They are available at various price points, from free to enterprise level. 

Email marketing tools can be used for various purposes, such as announcements and promotions. Some tools limit the number of contacts or subscribers on their free plans, while others have no limits. If it’s large or growing quickly, consider whether the tool has scalability options to accommodate future growth without costing more monthly money.

#1 Intuit Mailchimp

4.3
Overview Expand Collapse

Intuit Mailchimp is a software tool that allows you to segment your email list based on engagement automatically. This means you can send more targeted emails to people who are more likely to engage with them and less targeted emails to people who are less likely to engage. This tool can also set up rules to automatically add or remove people from segments based on their engagement. Also, you can create segments based on purchase history, website activity, and more.

This is great software for those who want to send more targeted and relevant emails to their customers. It's also great for those who want to automate their email marketing, so they don't have to send each email themselves manually. For those who want more control over their email list and who want to be able to segment their list easily, Intuit Mailchimp is a great choice. There are some drawbacks, such as more flexibility in the templates and limited website integration options. However, Intuit Mailchimp is a great choice for those looking for an easy-to-use email marketing tool.

Mailchimp is your all-in-one smart marketing tool to empower your business.

Conclusion

Compared to alternatives like Constant Contact and AWeber, Intuit Mailchimp is less expensive and offers more features. Additionally, Intuit Mailchimp's free plan is more generous than its competitors' offers. It also has a more user-friendly interface compared to its competitors.

Intuit Mailchimp ranks #1 on our list because it offers a great combination of features at a very reasonable price. Additionally, their free plan is much more generous than other companies offer, making it a great option for small businesses just starting with email marketing.

Top Features Expand Collapse

Predictive Segmentation

Target contacts on a more granular level and personalized campaign content with Mailchimp's advance segmentation.

What this is

Predictive Segmentation is a tool that allows you to segment your email list based on engagement automatically. This means you can send more targeted emails to people who are more likely to engage with them and less targeted emails to people who are less likely to engage. This tool can also set up rules to automatically add or remove people from segments based on their engagement. Also, you can create segments based on purchase history, website activity, and more.

Why this matters

This tool is useful for companies that want to do email marketing because it allows you to target your emails more effectively. This tool can save time by automatically adding or removing people from segments based on their engagement. This can help you improve your open and click-through rates and ultimately increase your sales. By taking advantage of this tool, you can create more targeted marketing campaigns and improve customer relationships. This can lead to more repeat customers and higher customer satisfaction.

Our experience

We used this tool to segment our email list based on engagement. We found it easy to use, and it helped us improve our open rates. However, we did have some difficulty with the rules feature, which caused some people to be added to segments they were not interested in. We solved this problem by manually adding or removing people from segments as needed. This took longer, but it was more effective in the long run.

A/B Testing

Adjust your campaign to reach your goals faster by doing A/B testing and picking out the best campaign between the tests.

What this is

A/B testing compares two versions of an email against each other to see which performs better. Mailchimp will send each email version to a small subset of your list and track metrics like open rate, click-through rate, unsubscribe rate, and more. The winning version is then sent to the rest of your list. There are two types of A/B tests that you can run in Mailchimp. The first is a subject line test, which tests different subject lines to see which gets more people to open the email. The second type of A/B test is an email content test, which tests different versions of the email content.

Why this matters

A/B testing is important because it allows you to find out what works and what doesn't work with your audience before sending an email campaign to your entire list. This can save you a lot of time and money in the long run by ensuring that your campaigns are as effective as possible. By conducting A/B tests, you can also learn more about your audience and what they're looking for in an email. This information can be used to improve future campaigns.

Our experience

We've used A/B testing a few times at our company, mostly for subject line tests. We've found it to be very helpful in figuring out which subject lines are most effective with our audience. We have also conducted an email content test, but we didn't find it useful because we didn't have enough data to make a definitive Conclusion. Overall, we've found A/B testing to be a valuable tool that has helped us improve the effectiveness of our email campaigns.

Automated Customer Journeys

See an increase in click rates, customer retention and sales with Mailchimp's automated Customer Journey Builder.

What this is

Automated Customer Journeys is a feature that allows you to send automated emails to your customers based on their interactions with your company. For example, if someone subscribes to your email list, you can set up an automated email journey that sends them a welcome email, followed by additional emails over the next few days or weeks. With the Automated Customer Journeys feature, you can ensure that your customers always receive timely and relevant information from you without having to send each email yourself manually.

Why this matters

The Automated Customer Journeys feature is important because it allows you to scale your email marketing efforts by automatically sending emails to your customers based on their interactions with your company. This means you can reach more people with your email marketing campaigns without putting in the extra effort. Additionally, automated customer journeys can help improve customer engagement and retention by ensuring that customers always receive timely and relevant information from you. 

Our experience

We have used the Automated Customer Journeys feature for our work by setting up automated email journeys for our subscribers. We have found this feature to be very helpful in keeping our subscribers engaged with our content, as they always receive timely and relevant information from us. We initially needed help figuring out how to set up the automated email journeys, but we solved this problem by reading through Intuit Mailchimp's documentation. The documentation was clear and easy to follow, allowing us to set up our automated email journeys quickly and easily.

Pros & Cons Expand Collapse

Pros and cons of using Intuit Mailchimp for your email marketing

Pros

  1. Automatically segment your email list based on engagement
  2. Set up rules to automatically add or remove people from segments
  3. Create segments based on purchase history, website activity, etc.
  4. Improve open rates and click-through rates
  5. Conduct A/B tests to improve future campaigns

Cons

  1. Lack of flexibility in templates
  2. Limited website integration options
  3. Rules feature can be difficult to use
Pricing Expand Collapse

Intuit Mailchimp Pricing

Intuit Mailchimp has a free plan that allows you to send up to 12,000 emails per month. They also have an entry-level paid plan that starts at $11 per month. The paid plans allow you to send unlimited emails and come with more features than the free plan.

#2 Constant Contact

4.0
Overview Expand Collapse

Constant Contact has been a software tool in email marketing for decades. It's easy to use, with a straightforward enrollment process and plenty of features for both beginners and more experienced users. It also offers great value, with a recent change to its Pricing model making it even more affordable. However, it needs some advanced features that bigger companies might need, and its visual editor could be better.

Despite that, there's a lot to like about Constant Contact. It's simple to use, with plenty of templates and drag-and-drop design features that make creating great-looking emails easy. It also has some powerful automation features that can help you keep your customers engaged with your brand. And its engagement reporting is second to none, giving you all the data you need to see how your contacts interact with your email campaigns. Finally, its customer service is excellent, with a dedicated team to help you with any problems.

Drive traffic to your site and capture more leads with Constant Contact's 97% delivery rate and automated dynamic features.

Conclusion

Compared to alternatives like Mailchimp and HubSpot, Constant Contact is more expensive. However, it offers many features that the other two tools do not, such as content personalization and engagement reporting. It also has a much simpler Pricing model, making it easier to understand how much you will pay each month.

Constant Contact ranks #2 on our list because it is a tool that has been in the email marketing game for decades. It's easy to use, with a straightforward enrollment process and plenty of features for both beginners and more experienced users. It also offers great value, with a recent change to its Pricing model making it even more affordable. However, it lacks some advanced features that bigger companies might need, and its visual editor could be better. Overall, we believe Constant Contact is a great tool for small businesses looking for an affordable and easy-to-use email marketing solution.

Top Features Expand Collapse

Content Personalization

Personalize email using specific data from contact details by activating Constant Contact's Dynamic Content tool.

What this is

Constant Contact's Content Personalization feature allows you to insert dynamic content into your email templates. This means that you can create one template and then have the content automatically change based on who is viewing it. For example, you could insert a person's first name into the subject line of an email or show different images depending on what product someone has purchased from you in the past. There are many different ways that you can use this feature to customize your emails and make them more relevant to each individual recipient.

Why this matters

This is a powerful tool for email marketing because it allows you to send highly personalized emails at scale. Dynamic content can ensure that each person receives an email tailored specifically for them, increasing engagement and conversions. This is especially important if you have a large email list, as it can be difficult to send personalized emails to each person manually. You can also use this feature to segment your email list and send different emails to different groups of people based on their interests or past behavior.

Our experience

We have used Constant Contact's Content Personalization feature in several ways. One way is to insert dynamic images into our email templates. This allows us to show different images depending on who is viewing the email, which can be helpful if we target a specific group of people with a particular message. For example, we could show an image of a product someone purchased from us in the past or an image related to their current location. We encountered difficulty inserting images into our email templates, as the image sizes were inconsistent. However, we solved this problem by using a responsive email template that automatically adjusts the size of the images based on the device on which they are being viewed.

Automated Communications

Trigger a set of automated email to engage and retain customers.

What this is

With Constant Contact's Automated Communications, you can automate your email marketing campaigns so that they are triggered by specific events or interactions with your customers. For example, you can set up an automated campaign to send a welcome email to new subscribers or a discount code to customers who abandon their shopping carts. You can also set up automated campaigns to send emails when customers reach a certain milestone, such as their birthday or anniversary. This is a great way to keep your customers engaged with your brand and ensure they receive the most relevant information.

Why this matters

Automated Communications are a great way to keep your email marketing campaigns relevant and targeted to your customer's needs. By setting up automated campaigns, you can ensure that your customers receive the most up-to-date information about your products and services and are regularly engaged with your brand. This is a great way to increase customer loyalty and retention. It also frees up time you would otherwise spend manually managing your email marketing campaigns.

Our experience

We have used Automated Communications to set up a welcome email campaign for new subscribers and a discount code campaign for customers who abandon their shopping cart. We have found it to be very easy to use, and it has saved us a lot of time we would otherwise spend manually managing our email marketing campaigns. The only difficulty we have had is with the welcome email campaign, as we needed help getting the automated emails to trigger when new subscribers sign up. We eventually solved this by setting up the campaign so that it is triggered by an action taken by the subscriber (such as clicking on a link in the welcome email) rather than by signing up for our newsletter.

Engagement Reporting

With Constant Contact's in-depth engagement reporting, you can track your campaign's performance over time to guide future strategies.

What this is

Engagement Reporting is a feature of Constant Contact that allows users to see how their contacts interact with their email campaigns. The report includes information on opens, clicks, bounces, unsubscribes, and more. This also allows users to see which contacts are most engaged with their emails and which are not. It can be accessed by going to the Reports tab and selecting Engagement. Then, users can choose to see a report for all contacts or just those who are subscribed. They can also see a report for a specific campaign or for all campaigns.

Why this matters

Engagement Reporting is important because it lets users see how their email campaigns perform and what areas need improvement. It also helps users segment their contacts based on engagement, targeting those more likely to engage with future emails. Additionally, Engagement Reporting can be used to troubleshoot deliverability issues. Suppose there is a problem with an email needing to be delivered. In that case, Engagement Reporting can help identify whether the problem is with the contact's email address or if the problem is with Constant Contact's servers.

Our experience

We found Engagement Reporting to be very helpful in understanding how our contacts interacted with our emails. We could quickly identify which contacts were most engaged and which were not. This helped us segment our list so that we could target those who were more likely to engage with future emails. One concern we had was that the reports did not always seem accurate. For example, we would see a report that said an email was opened, but when we looked at the contact's activity history, it showed that the email was not opened. However, this did not happen all the time, and overall, we found Engagement Reporting to be a useful tool.

Pros & Cons Expand Collapse

Pros and cons of using Constant Contact for your email marketing

Pros

  1. Simple to use
  2. Lots of features
  3. Great value
  4. Excellent customer service
  5. Powerful automation feature

Cons

  1. Lacks some advanced features
  2. A visual editor could be better
  3. Engagement reporting is not always accurate
Pricing Expand Collapse

Constant Contact Pricing

  • $9.99/month for the Core package
  •  $45/month for the Plus package.

$9.99 per month is affordable for an email marketing tool. Constant Contact offers a free trial, so you can try it before buying.

#3 Pipedrive

4.2
Overview Expand Collapse

Pipedrive is a software tool that helps companies manage their sales pipeline and track customer relationships. It offers an easy-to-use interface, robust integrations, automated follow-ups, and no work sales features. Pipedrive's price point is also competitive for its feature set. However, there are some drawbacks to using Pipedrive, such as the many bugs found in its features and the need for more training to support staff in resolving issues effectively. Nevertheless, Pipedrive remains popular for small to medium businesses looking for a CRM solution. It is important to note that better solutions may be available if you run a large team. Pipedrive is a good choice for companies that want an easy-to-use CRM with various features.

The only CRM platform you'll need to grow your business and automate growth.

Conclusion

Compared to alternatives like HubSpot and Salesforce, Pipedrive is a middle-of-the-road option in terms of pricing. It offers more features than entry-level platforms like Mailchimp but doesn’t have as many bells and whistles as some of the more expensive options. However, there are some drawbacks to using Pipedrive such as the many bugs found in its features and the lack of training to support staff in resolving issues effectively.

Pipedrive ranks #3 on our list because it's a good choice for companies that want an easy-to-use CRM with various features. Pipedrive's price point is also competitive for its feature set. In terms of features, Pipedrive probably falls somewhere in the middle of the pack; it offers more than entry-level platforms like Mailchimp but doesn’t have as many bells and whistles as some of the more expensive options.

Top Features Expand Collapse

Leads Inbox

Store incoming leads with Pipedrive's Lead Inbox then prioritize and follow-up on them accordingly.

What this is

Pipedrive's Leads Inbox feature allows you to see all your leads in one place to prioritize and follow up with them quickly and easily. You can also add notes and set reminders for yourself or your team members. The Leads Inbox is updated in real-time, so you always have the most up-to-date information. It's also easy to search for leads so that you can find the most relevant to your business. The Leads Inbox is a great way to track your leads and ensure you follow up promptly.

Why this matters

The Leads Inbox feature is important because it lets you see all your leads in one place and prioritize and follow up with them quickly and easily. It's also easy to search for leads so that you can find the most relevant to your business. The Leads Inbox is a great way to track your leads and ensure you follow up promptly. This can help you close more deals and increase your sales.

Our experience

We've used the Leads Inbox feature to track our leads and ensure we're following up with them promptly. This has helped us close more deals and increase our sales. We have found it to be very user-friendly and easy to use. The only difficulty we've had is that sometimes it's hard to find the lead you're looking for if there are many leads in the inbox. However, we've solved this by using the search function and filtering the leads by name, company, or date. This has helped us to find the leads we're looking for quickly and easily.

Smart Contact Data

Retrieve extensive information about your contacts and save time in researching and prioritizing leads.

What this is

Smart Contact Data is an email marketing feature that allows you to keep your contact lists up-to-date. It does this by automatically subscribing and unsubscribing people from your list based on their interactions with your emails. This includes adding people to your list who have been cc'ed or bcc'ed on an email. It's a way to ensure that your list is always accurate and that you're not accidentally emailing people who don't want to be on your list.

Why this matters

This feature is important because it ensures that your contact lists are always up-to-date. This means that you will only waste time emailing people who have already unsubscribed from your list or who never wanted to be on your list in the first place. It also means that you can be confident that the people on your list want to receive emails from you. This feature is also important because it allows you to automatically add people to your list who have been cc'ed or bcc'ed on an email. This is a great way to grow your list organically and ensures that the people on your list are interested in hearing from you.

Our experience

We used this feature when setting up our email marketing campaign. We found it to be very helpful in keeping our contact lists up-to-date. One difficulty we had was that it was difficult to find the unsubscribe button on some of the emails we received. We eventually found it, but it would be helpful if the unsubscribe button were more prominently displayed. Another area for improvement was that we could not add people to our list who had been cc'ed or bcc'ed on an email. This is a great feature, but it would be even better if it allowed us to automatically add these people to our list.

Scheduler

Time your email campaigns better and reach out to leads when they're warm.

What this is

Scheduler is an email marketing feature that allows you to schedule when emails are sent. This can be helpful if you want to ensure that your emails are being sent at the best time for your customers or if you want to ensure that you're sending only a few emails in a day. This feature also allows you to track how many people opened your email and whether or not they clicked on any links in the email. This generates a report you can use to improve your email marketing strategy.

Why this matters

This feature is important for companies because it allows them to send emails at the best time for their customers and track how many people opened and clicked on links in the email. This helps companies improve their email marketing strategies by understanding what works and what doesn't work with their customers. Additionally, this feature prevents companies from accidentally sending too many emails daily, which could lead to customers unsubscribing from their mailing lists. Finally, this feature allows companies to see which customers are most engaged with their emails, focusing their marketing efforts on those customers.

Our experience

We used this feature to schedule our daily email blast. We found it helpful because it allowed us to track how many people opened our email, and whether or not they clicked on any links in the email. This helped us improve our email marketing strategy by understanding what works and what doesn't work with our customers. Additionally, this feature prevented us from accidentally sending too many emails in a day, which could have led to customers unsubscribing from our mailing list. Finally, this feature allowed us to see which customers were most engaged with our emails so that we could focus our marketing efforts on those customers.

Pros & Cons Expand Collapse

Pros and cons of using Pipedrive for your email marketing

Pros

  1. Easy Use Interface
  2. Robust integrations
  3. Automated follow-ups
  4. The competitive price point for its feature set
  5. Mobile app to run your sales pipeline remotely

Cons

  1. Many bugs are found in its features
  2. The support staff is not trained enough
  3. Difficult to add people to your list who have been cc'ed or bcc'ed on an email
Pricing Expand Collapse

Pipedrive Pricing

  • Essential ($12.50/user/month) 
  • Advanced ($24.90/user/month)
  • Professional ($49.90/user/month) 
  • Enterprise (custom quote). 

There’s also a 14-day free trial available for all plans. Pipedrive isn’t the cheapest email marketing software on the market – Mailchimp, for example, starts at $9.99/month – but it’s not the most expensive either. In terms of features, Pipedrive probably falls somewhere in the middle of the pack; it offers more than entry-level platforms like Mailchimp but doesn’t have as many bells and whistles as some of the more expensive options.

#4 Salesforce Email Studio

4.0
Overview Expand Collapse

Salesforce Email Studio is a software tool used for email marketing. It has unique features such as audience segmentation, customer journey automation, and dynamic content delivery. These features allow you to send targeted messages to groups of customers who are more likely to be interested in what you have to say. You can use Salesforce Email Studio to automate your email marketing campaigns to save time and resources. It is also easy to use and has a user-friendly interface. Additionally, it integrates with Salesforce CRM to view email metrics in Salesforce alongside reports, dashboards, and customer records. Salesforce Email Studio is a powerful email marketing tool that can help you improve your customer relationships.

Navigate the future of technology and take data-driven actions with Salesforce.

Conclusion

Compared to alternatives like Hubspot and Mailchimp, Salesforce Email Studio is a more powerful tool with unique features such as audience segmentation, customer journey automation, and dynamic content delivery. However, this power comes at a price – the entry-level version starts at $400.00 per month.

Salesforce Email Studio ranks #4 on our list because it is a powerful email marketing tool that offers a variety of features for creating and managing email campaigns. While it is more expensive than other tools on our list, its unique features and integration with Salesforce CRM make it worth the investment for companies serious about email marketing. Additionally, it integrates with Salesforce CRM to view email metrics in Salesforce alongside reports, dashboards, and customer records.

Top Features Expand Collapse

Audience Segmentation

Manage segments effectively by creating groups of customers based on shared characteristics.

What this is

Salesforce Email Studio's Audience Segmentation feature allows you to create groups of customers based on shared characteristics to send targeted messages. For example, you could create a segment for all your customers who live in a certain state or have made a purchase within the last month. This feature is useful for companies that want to do email marketing because it allows you to send targeted messages to groups of customers who are more likely to be interested in what you have to say. There are many different ways to segment your audience, and Salesforce Email Studio makes creating and managing segments easy.

Why this matters

The Audience Segmentation feature is important because it allows you to send targeted messages to groups of customers who are more likely to be interested in what you have to say. This can help you increase the chances that your emails will be opened and read and that customers will take action based on the information in your email. Audience segmentation can be a powerful tool for increasing sales and engagement with your brand. In addition, it can help you save time and money by helping you focus your email marketing efforts on the groups of customers who are most likely to be interested in what you have to say.

Our experience

We used Salesforce Email Studio's Audience Segmentation feature to create a segment for all our customers who had purchased within the last month. We found this feature very easy to use, allowing us to create and manage segments quickly. We did experience some difficulty when trying to segment our audience by location, but we were able to solve this problem by using the Advanced Segmentation option. Overall, we found the Audience Segmentation feature to be a valuable tool for our email marketing efforts.

Customer Journey Automation

Engage with customers by creating smart cross-channel experiences and creating relevant connect moments.

What this is

Salesforce Email Studio's customer journey automation feature is a tool that helps companies automate their email marketing campaigns. It allows companies to create and send emails based on customer behavior to automatically send the right message to the right customer at the right time. This helps companies save time and resources by automating their email marketing campaigns. It also helps companies improve customer relationships by sending relevant and timely messages.

Why this matters

This feature is important because it allows companies to automate email marketing campaigns, saving time and resources. It also helps companies improve customer relationships by sending relevant and timely messages. This is important because email marketing is a key part of any marketing strategy, and it can be difficult to keep up with the constant changes in customer behavior. Automating your email marketing campaign can help you stay on top of these changes and ensure you're always sending the right message to the right customer at the right time.

Our experience

We have used this feature for our work and found it very helpful in automating our email marketing campaigns. We needed help understanding how to use all of the features since the interface was very complex. However, we found some helpful tutorial videos online that helped us understand how to use the tool. We also needed some help understanding how to create customer journeys, but we found some online resources that helped us understand how to do this. Overall, we found this feature very helpful in automating our email marketing campaigns and improving our customer relationships.

Dynamic Content Delivery

Personalized email content based on data like subscriber attributes and predictive content blocks.

What this is

Salesforce Email Studio's Dynamic Content Delivery feature allows you to send different versions of your email content to different segments of your audience based on criteria that you define. For example, you could create a version of your email for first-time customers and another for repeat customers. Then, you could send the first-time customer version to anyone who has never bought anything from your company and the repeat customer version to anyone who has made a purchase.

Why this matters

The ability to send different versions of your email content to different audience segments is important because it allows you to customize your messages for each group. By tailoring your content specifically for each group, you can increase the likelihood that they will engage with your email. Additionally, this feature can help you save time by allowing you to create one email template that can be used for multiple groups. 

Our experience

We have used Dynamic Content Delivery several times when emailing our customers. For example, we recently ran a promotion where we offered a discount on our products if customers purchased within a certain time period. To ensure everyone received the correct information, we created two separate versions of our email – one for those who had already made a purchase and another for those who had not yet made a purchase. This allowed us to send the correct information to each group and prevented anyone from feeling like they were being left out or receiving irrelevant information. 

Pros & Cons Expand Collapse

Pros and cons of using Salesforce Email Studio for your email marketing

Pros

  1. Offers unique features
  2. User-Friendly interface
  3. Easy to use
  4. Integrates with Salesforce CRM
  5. Powerful email marketing tool

Cons

  1. It can be technical and require a lot of paperwork.
  2. External help may be needed for some features.
  3. The navigation system can be tough to understand.
Pricing Expand Collapse

Salesforce Email Studio Pricing

Salesforce Email Studio is a powerful marketing tool that offers a variety of features for creating and managing email campaigns. The price for the entry-level version starts at $400.00, and prices increase based on the number of users and features required. For example, the Pro version costs $1,250, while the Corporate version costs $3,750. Enterprise Pricing is available upon request. Salesforce offers a free trial to try out all the features before deciding if it's right for you.

#5 iContact

4.1
Overview Expand Collapse

iContact is a software tool that helps businesses with email marketing. It has many features that make it unique compared to other tools, including the ability to send bulk email campaigns, segment contacts into targeted lists, and schedule email campaigns in advance. In addition, iContact also offers Email Automation and Re-Engagement Emails. These features are important because they help companies save time and resources by automating their email marketing campaigns, reconnecting with people who haven't interacted recently, and keeping customers engaged after purchasing or signing up for something.

Additionally, iContact has an intuitive and easy-to-use interface, making it a great option for businesses who want to start email marketing but need more experience. It also offers excellent customer service and support, which can be helpful for companies who are just getting started with email marketing. Overall, iContact is a great option for businesses looking for an affordable and effective way to improve their email marketing efforts.

Generate game-changing sales results with iContact's best-in-class email marketing solutions.

Conclusion

Compared to Constant Contact and MailChimp alternatives, iContact is more affordable. In addition, it offers more features than these alternatives, such as the ability to segment contacts into targeted lists and schedule email campaigns in advance. 

iContact ranks #5 on our list because it is one of the most affordable email marketing tools. It also offers more features than competitors, making it a great choice for businesses of all sizes. Overall, we believe that iContact is a great option for businesses of all sizes looking for an affordable and effective way to improve their email marketing efforts.

Top Features Expand Collapse

Bulk Email Campaigns

Optimized your campaign and do not be restricted to daily email limits with iContact.

What this is

Bulk Email Campaigns are a feature that allows users to send large quantities of emails at once. The tool also manages the deliverability of the email, meaning it will ensure the email goes to the intended recipient's inbox, not their spam folder. This feature also allows for the segmentation of contacts into targeted lists. In addition, users can schedule their email campaigns in advance, which is especially useful for time-sensitive promotions.

Why this matters

This feature is important because it helps businesses save time and resources when sending out email campaigns. It also ensures that the email will be delivered to the intended recipient, which is essential to ensure the message is received. In addition, segmenting contacts into targeted lists allows businesses to focus their marketing efforts on specific groups of people, resulting in more sales and conversions. Also, scheduling email campaigns in advance can help businesses ensure timely and relevant promotions.

Our experience

We have used the Bulk Email Campaigns feature extensively, which has helped us save a lot of time when sending out promotional emails. We have also found it very reliable in terms of deliverability, which is essential for ensuring our message gets through to potential customers. We need help segmenting our contacts into targeted lists, as it can be time-consuming to do manually. However, we have found that using the tool's automation features can help speed up this process. Also, we love that we can schedule our email campaigns in advance so we don't have to worry about them going out late.

Email Automation

Create a more personalized automated email journey with iContact.

What this is

Email Automation is a feature that enables users to automate their email marketing campaigns. It allows users to set up rules for when and how often emails should be sent and what content should be in them. This can be a helpful tool for companies that want to ensure their email marketing campaigns run smoothly and efficiently. 

There are a few different types of email automation that iContact offers

  • List Segmentation - This allows users to segment their contact lists into smaller, more targeted groups. This can be helpful for companies that want to ensure they send the right type of content to the right people.
  • Autoresponders - This allows users to respond automatically to certain emails. This can be helpful for companies that want to ensure they are responding quickly and efficiently to customer inquiries.
  • Triggered Emails - This allows users to set up emails that will be sent automatically based on certain triggers, such as when a customer makes a purchase or signs up for a newsletter. Triggered emails can be a great way to keep customers engaged with your company after they have made a purchase or signed up for something.

Why this matters

Email Automation is important because it helps companies save time and resources by automating their email marketing campaigns. It also helps companies ensure that their campaigns run smoothly and efficiently and send the right content to the right people. Also, email automation can help companies keep customers engaged with their company after they have made a purchase or signed up for something.

Our experience

We have used Email Automation to segment our contact lists into smaller, more targeted groups. This has been helpful for us because it has allowed us to send the right type of content to the right people. We have also used Email Automation to respond automatically to certain emails. This has been helpful for us because it has helped us respond quickly and efficiently to customer inquiries. Finally, we have used Email Automation to set up triggered emails that are sent automatically based on certain triggers, such as when a customer makes a purchase or signs up for a newsletter. This has been helpful for us because it has kept customers engaged with our company after they have made a purchase or signed up

Reengagement Emails

Win back lost and disengaged customers by sending re-engagement campaigns.

What this is

Reengagement Emails are a type of email that is sent to contacts who have not interacted with your company for a while to try and re-engage them. There are three types of Reengagement Emails that you can send.

  • Winback Email - This email is sent to contacts who have not interacted with your company for a while to try and re-engage them. It offers the recipient something (such as a discount or free shipping) if they return and engage with your company.
  • Reactivation Email - This email is sent to contacts who have not interacted with your company for a while to try and re-engage them. It asks the recipient to update their information so that they can continue receiving communications from your company.
  • Lapsed Customer Email - This email is sent to customers who last purchased something from your company a while ago to try and get them to make another purchase.

Why this matters

Companies use Re-Engagement Emails because it allows them to reconnect with people who haven't interacted recently, which could lead to more sales or engagement. These emails are important because they help keep your customer base active and engaged. In addition, they can also help you to identify which contacts are no longer interested in your company so that you can remove them from your list. This can lead to improved deliverability for your future email campaigns.

Our experience

We used the Reactivation Email to contacts who had not interacted with our company for a while to try and re-engage them. We found that this type of email was most effective in getting people to update their information so that they could continue receiving communications from us. However, we also found getting people to click the link and update their information difficult. To solve this problem, we added a CTA at the bottom of the email, asking people to click on the link if they were interested in continuing to receive communications from us.

Pros & Cons Expand Collapse

Pros and cons of using iContact for your email marketing

Pros

  1. Bulk Email Campaigns
  2. Segmentation
  3. Scheduling
  4. Customer Service
  5. Easy to Use

Cons

  1. No Free Version 
  2. Some Features Require Additional Fee 
  3. TimeConsuming to Segment Contacts
Pricing Expand Collapse

iContact Pricing

iContact's starting price is $23 per month for up to 1500 contacts. This price is considered affordable for a tool that does email marketing. iContact offers a free trial, and you do not have to get a quote for pricing.

#6 Freshsales

4.6
Overview Expand Collapse

Freshsales is an email marketing software with many unique features compared to other tools. One feature is its user interface. The software has been designed with the user in mind, and it shows from the moment you open it up. Everything is easy to find and use, and plenty of features help make your email marketing campaigns more successful. Another feature is sales sequence automation which allows users to schedule many emails and SMS messages in bulk so that marketing campaigns can be sent out promptly. This works by creating a series of customizable email or SMS templates that can be sent out automatically based on certain triggers, such as when a contact is created or the status of a deal.

It is unique because it offers an easy-to-use drag-and-drop interface for creating and managing email campaigns. You can also set up automated triggered emails, which are sent based on actions the recipient takes (such as opening an email or clicking on a link). This makes it easy to personalize the messages for different contacts, depending on their needs or interests.

An affordable, intuitive and modern email marketing software to accelerate your sales growth.

Conclusion

Compared to alternatives like Hubspot and Pardot, Freshsales is more expensive. However, it offers more features than these alternatives, particularly email automation. Freshsales also has a very user-friendly interface, making it easy for those with little experience in email marketing. Overall, we believe Freshsales is a good option for companies looking for an email marketing tool that offers a wide range of features and an easy-to-use interface.

Freshsales ranks #6 on our list because it's one of the most feature-rich platforms when compared to similar tools; The Pricing plans are affordable when considering the capabilities offered; The drag and drop interface makes campaign creation simple even for novice users, and the customer support team was responsive and helpful when we encountered difficulties using certain features.

Top Features Expand Collapse

User interface

Freshsales offers an easy-to-use email marketing software platform.

What this is

The Freshsales Email Marketing Software tool's number one feature is its user interface. The software has been designed with the user in mind, and it shows from the moment you open it up. Everything is easy to find and use, and plenty of features help make your email marketing campaigns more successful.

This has been Freshsales's number one selling point since the software was first released, and it is easy to see why. With an intuitive user interface, anyone can pick up the software and start using it with little training.

Why this matters

A good user interface is essential for any email marketing software tool. After all, you need help figuring out how to use the tool to be able to take advantage of its features. With Freshsales's Email Marketing Software tool, there is no need to worry about that. The user interface is designed to be as simple and straightforward as possible, so you can start using the tool immediately.

Our experience

We have found that Freshsales's Email Marketing Software tool lives up to its promise of being easy to use. Thanks to its user-friendly interface, we could quickly and easily start the software. We needed help understanding how to use some more advanced features, but customer support was always quick to respond and help us out. Overall, we found the software very easy to use and had everything we needed to create successful email marketing campaigns.

Sales Sequence Automation

Convert faster and drive sales efficiently with Freshsales' Sales Sequences.

What this is

Sales sequence automation allows users to schedule many emails and SMS messages in bulk so that marketing campaigns can be sent out promptly. This is useful for companies that want to reach many potential customers quickly and efficiently. This works by creating a series of customizable email or SMS templates that can be sent out automatically based on certain triggers, such as when a contact is created or the status of a deal is changed. This feature allows users to personalize the messages for different contacts, depending on their needs or interests.

Why this matters

This feature is important because it helps companies save time by automating the process of sending out marketing campaigns. This means less manpower is needed to send these messages manually, and more potential customers can be reached in a shorter time. In addition, personalized messages are more likely to convert leads into customers effectively.

Our experience

We have found this feature to be very helpful in our work because it saves us a lot of time. We set up customized email templates for different types of contacts and deals, making it easy for us to send out bulk campaigns quickly and efficiently. However, we did encounter some difficulties when trying to personalize the messages for each contact. This was because there was a limit on how many variables we could use per message template. To solve this problem, we created multiple versions of each template so that we could include more personalized information in each message.

Email Marketing Automation

Nurture your leads, re-engage, and manage follow-ups effectively by creating automated email campaigns.

What this is

Email marketing automation is the process of automatically sending out emails to your customers or prospects. This can be done through several email platforms, such as Freshsales, which offers an easy-to-use drag-and-drop interface for creating and managing email campaigns. You can also set up automated triggered emails, which are sent based on actions the recipient takes (such as opening an email or clicking on a link).

It works by creating a campaign composed of an email template and a list of recipients. Once the campaign is created, it can be launched immediately or scheduled for a later date. After the campaign is sent out, Freshsales tracks various metrics, such as open and click-through rates, to help you gauge its success.

Why this matters

Email marketing automation helps companies save time and money by automating the process of sending out mass emails. It also allows you to track the performance of your campaigns so that you can adjust them accordingly. Moreover, automated triggered emails can effectively foster customer engagement and conversion rates.

Our experience

We used Freshsales's email marketing automation tool to launch several campaigns for our business. Overall, we found it to be very user-friendly and intuitive. We particularly appreciate how easy it was to create beautiful email templates using the drag-and-drop interface. However, we did encounter some difficulties when trying to upload our own images into the templates; on several occasions. We solved this by contacting customer support, who was able to help us troubleshoot the issue.

Pros & Cons Expand Collapse

Pros and cons of using Freshsales for your email marketing

Pros

  1. The user interface is easy to use and navigate
  2. Saves time by automating the process of sending out marketing campaigns.
  3. Email marketing automation helps companies save time and money.
  4. Effective in fostering customer engagement and conversion rates.
  5. Freshsales offers excellent customer support

Cons

  1. Some features are difficult to use without customer support
  2. There is a limit on how many variables can be used per message template when personalizing messages for each contact
  3. Uploading images into email templates can be problematic
Pricing Expand Collapse

Freshsales Pricing

  • $12/user/month 
  • $25/user/month for the Grow plan, including features like custom user roles and access, advanced reporting, and email automation. 
  • $49/user/month for the Pro plan, which includes all of the Grow features plus AIpowered lead scoring, account-based marketing, and webhooks.

The pricing is expensive compared to other options in the market. However, it is affordable compared to similar tools that offer email marketing capabilities. Freshsales offers a free trial period of 21 days. You do not need to get a quote for pricing; you can simply sign up for the free trial or choose one of the paid plans listed above.

#7 Robly

4.5
Overview Expand Collapse

Robly is a software tool that allows you to resend emails automatically, only to those people who did not open them the first time it was sent. This feature can be turned on for any campaign in Robly and makes email marketing more effective because you can follow up with those who didn't open your first email. Additionally, A/B testing is a feature that allows you to send two different versions of an email to a portion of your list and then compare the results to see which performed better. Email automation is also possible with Robly by setting up automatic email responses whenever someone subscribes to a newsletter or abandons their shopping cart; this helps save time by not having to send out each email manually.

It is unique in the way it has OpenGen and automatically sends a second email with the same content to those who didn't open the first one. It is also unique in that A/B testing is available to test different aspects of your email campaign before sending it to your entire list. Email automation is another feature that sets Robly apart from other software tools because you can set up rules and conditions that will trigger an automatic response from your side.

Build a solid email marketing campaigns with Robly's actionable analytics.

Conclusion

Compared to alternatives like Mailchimp and Constant Contact, Robly is less expensive. For 500 contacts, Mailchimp charges $15 per month, while Constant Contact charges $20 per month. Additionally, Robly offers more features than these alternatives, such as OpenGen and A/B testing. It also makes it easy to automate your email marketing efforts. This makes it a great option for those who want to follow up with potential customers without resending the campaign manually. Additionally, A/B testing is a feature that allows you to send two different versions of an email to a portion of your list and then compare the results. This way, you can be sure that you are sending the best possible email before sending it to your entire list. Email automation is also possible with Robly by setting up automatic responses whenever someone subscribes or abandons their shopping cart, which helps save time. 

Robly ranks #7 on our list because it is a less expensive option that still offers many features, such as OpenGen and A/B testing. Additionally, it makes email automation easy to stay in touch with your subscribers without manually sending each email yourself. Robly is the only tool on our list that offers OpenGen, a feature that allows you to resend emails automatically only to those who didn't open them the first time.

Top Features Expand Collapse

OpenGen

Grow your email list 4x and open rates with Robly's proprietary OpenGen technologies.

What this is

OpenGen is a feature that allows you to resend emails automatically only to those who did not open them the first time it was sent. This feature can be turned on for any campaign in Robly. It has made our email marketing more effective because we can follow up with those who didn't open our first email, and we don't have to worry about manually resending the campaign.

This works by using an algorithm to determine which contacts on your list did not open the first email and then automatically sends them a second email with the same content. The second email will have a different subject line in the recipient's inbox.

Why this matters

OpenGen is useful because it allows you to follow up with those who didn't open your first email. This can help increase the number of people who see your message, and it can also help you to build relationships with potential customers. It is important to note that OpenGen will only send the second email to those who did not open the first one, so you don't have to worry about spamming your contacts. It makes email marketing more effective and efficient.

Our experience

We used OpenGen for our work by turning it on for our email campaigns. We found that this made our email marketing more effective because we could follow up with those who didn't open our first email. The second email had a different subject line, which helped it to stand out in the recipient's inbox. We could use this feature easily, and we found it to help increase the number of people who saw our message.

Overall, we found that OpenGen is a helpful feature for those who want to do email marketing. It allows you to follow up with those who didn't open your first email and doesn't require extra work. We recommend using this feature if you want to increase the number of people who see your message.

A/B Testing

Optimize email campaigns and increase click-rates by sending out the best email campaign version.

What this is

A/B testing is a feature that allows you to send two different versions of an email to a portion of your list and then compare the results to see which version performed better. It makes testing different subject lines, email content, and calls to action easier. It allows you to create two different versions of an email and then send each version to a randomly selected portion of your list. Once the emails have been sent, you can compare the results to see which version performed better.

Why this matters

A/B testing is important because it allows you to test different aspects of your email campaign before sending it to your entire list. This way, you can be sure that you are sending the best possible email to your customers. Additionally, A/B testing can help you increase clickthrough, conversion, and open rates.

This feature is important because it allows you to optimize your email campaigns before sending them to your entire list. This way, you can be sure that you are sending the best possible email to your customers. Additionally, A/B testing can help you increase click-through, conversion, and open rates.

Our experience

We have used the A/B testing feature on several occasions, and it has been very helpful in optimizing our email campaigns. We have tested different subject lines, calls to action, and email content using this feature. We needed help figuring out how to create two different versions of an email. However, we were able to solve this problem by contacting customer support. They walked us through the process and helped us get set up quickly. Overall, we have been very pleased with the A/B testing feature and recommend it to anyone looking to optimize their email campaigns.

Email Automation

Use Robly's campaign builder for an easy and flexible solution in automating campaigns.

What this is

Email automation is setting up automatic email responses to certain triggers, such as when someone subscribes to a newsletter or abandons their shopping cart. It allows you, the email marketing manager, to set up certain rules and conditions that will trigger an automatic response from your side. You can also use it to send automated follow-up emails, such as a thank you message after someone makes a purchase or attends an event.

Why this matters

Email automation is important because it helps you stay in touch with your customers without having to send out every email manually. It also allows you to scale your email marketing efforts by sending more targeted and personalized messages to your subscribers. Additionally, automated emails have been shown to convert better than manual ones, so using this feature can help increase your conversion rate.

Our experience

We used email automation when running a promotion for our online store. We set up an automatic response that went out whenever someone subscribed to our newsletter or abandoned their shopping cart. This helped us stay in touch with our subscribers and potential customers without manually sending out each email ourselves. Additionally, we found that the automated emails had a higher conversion rate than the manual ones. We experienced difficulty setting up the rules and conditions for email automation, but we solved it by reaching out to customer support.

Pros & Cons Expand Collapse

Pros and cons of using Robly for your email marketing

Pros

  1. It can help increase clickthrough rates, conversion rates, and open rates.
  2. Easy-to-use interface.
  3. Ensures that your emails are delivered to the inbox rather than the spam folder.
  4. Allows you to A/B split test your subject lines and email content.
  5. Provides detailed analytics so that you can track the performance of your campaigns.

Cons

  1. It may be difficult to set up email automation rules and conditions.
  2. A/B testing may require some help from customer support.
  3. OpenGen may send the second email too soon after the first one.
Pricing Expand Collapse

Robly Pricing

Robly has a few pricing options, depending on the features you need. The entry-level price is $19/month for up to 500 contacts. If you need more contacts, the price goes up to $49/month for up to 2500 contacts. For even more contacts, there is a custom quote option. Robly also offers a free trial to try out the platform before committing to it.

#8 Zoho Campaigns

4.3
Overview Expand Collapse

Zoho Campaigns is a software tool that helps companies with their email marketing.  It has some features which make it stand out among its competitors. Some of its unique features are the Optimal Time email sending feature, which analyzes when the recipient is most likely to open and engage with an email and schedules the email to be sent at that time. It also has A/B testing, which allows you to compare two versions of an email campaign and see which one performs better. Additionally, Email Workflows allow you to automate repetitive tasks in your emails by sending them based on triggers. Zoho Campaigns can make it difficult to segment your customers using the conditions feature, but it's still a very useful tool for automating email marketing tasks.  It is worth considering if you are managing email marketing for a business.

Transform the way you work with Zoho Campaign's powerful software suite.

Conclusion

Compared to alternatives like Hubspot and Mailchimp, Zoho Campaigns is affordable. It offers a free trial, and you only have to pay if you use its services after the trial period. You can also get a quote from them if you need help deciding which plan would be best for your needs. In terms of features, it has some unique features like Optimal Time email sending and A/B testing that make it stand out among its competitors. However, segmenting your customers using the conditions feature can be difficult. Overall, Zoho Campaigns is a very useful tool for automating email marketing tasks and is worth considering if you are managing email marketing for a business.

Zoho Campaign ranks #8 on our list because it is an affordable option with some unique features that make it stand out among its competitors. This is why it would be a good choice for businesses looking to automate their email marketing tasks to consider. This makes it an affordable and feature-rich option that businesses should consider.

Top Features Expand Collapse

Optimal time email sending

Keep your emails on top of businesses inbox by sending them on the recipient's optimal open time.

What this is

The Optimal Time email sending feature allows users to send emails at the recipient's optimal time. This means that Zoho Campaigns will analyze when the recipient is most likely to open and engage with an email and schedule the email to be sent at that time. It considers the recipient's time zone, location, past engagement with similar emails, and other factors.

Why this matters

The Optimal Time email-sending feature is useful for companies wanting to increase their email open and engagement rates. By sending emails at the recipient's optimal time, there is a greater chance that the email will be seen and interacted with. This can lead to more sales, website traffic, and brand awareness.

Our experience

We used the Optimal Time email-sending feature when launching a new product line. We wanted to ensure that our recipients would see our emails about the launch, so we scheduled them to be sent at their optimal times. We found that this increased our open rate by 10%. However, we needed help getting all of our contacts' information (time zone, location). But the customer service team was very helpful, and they walked us through how to import the information into Zoho Campaigns.

A/B Testing

Find the best and most effective email campaign by doing A/B testing.

What this is

A/B testing is a method of comparing two versions of an email campaign to see which performs better. One version (the control) is sent to a small group of recipients, while the other version (the variant) is sent to a larger group. The test results are then used to determine which version should be sent to the rest of the recipients.

It works by creating two versions of an email campaign, each with a different subject line, sender name, or another variable. The control group receives the original version of the email, while the variant group receives the modified version. The test results are then used to determine which version is more effective and should be sent to the rest of the recipients.

Why this matters

A/B testing is important because it allows you to compare two versions of an email campaign and see which one performs better. This information can then be used to make decisions about future campaigns, such as what subject lines or sender names are more likely to result in higher open rates. It is an important feature because it allows you to test different variables and determine the most effective at getting your message across.

Our experience

We have used A/B testing to compare two versions of an email campaign, each with a different subject line. We found that the more creative subject line version resulted in higher open rates. However, getting people to click through our website was more difficult than this email version. As a result, we decided to use a less creative but more direct subject line for future campaigns. We have encountered no difficulties using this feature.

Email Workflows

Set your own triggers and action element on campaigns for higher engagement rates.

What this is

Email Workflows allow you to automate email marketing tasks by sending emails based on triggers, such as when a customer subscribes to your list or makes a purchase. This can be done using the Workflow Builder tool, which allows you to drag and drop different actions and conditions to create your workflow. For example, you could create a workflow that sends an email whenever someone buys something from your online store.

It works by setting up a trigger (in our example, whenever someone buys something from your store) and specifying the actions that should happen after that trigger is activated (in our example, sending an email to the customer). You can also add conditions to your workflow so it only runs under certain circumstances. For instance, you might only want to email if the purchase was made on a certain date or if the customer lives in a certain country.

Why this matters

Email Workflows can automate repetitive tasks, saving time and ensuring that emails are always sent out promptly. They can also help you segment your customers and send them more targeted emails, which can result in higher engagement rates. It makes email marketing more efficient and effective. It is a feature that companies of all sizes can use.

Our experience

We have found Email Workflow to be a very useful tool for automating email marketing tasks. It is easy to use and can save a lot of time, especially if you have a large mailing list or are sending out frequent emails. The only difficulty we have experienced is that it can be difficult to segment your customers using the conditions feature, as there are quite a few options, and it can be hard to know which one to choose. However, our team was able to solve this problem by doing some research on customer segmentation and then to test out different combinations of conditions until we found one that worked well for our needs.

Pros & Cons Expand Collapse

Pros and cons of using Zoho Campaigns for your email marketing

Pros

  1. Zoho Campaigns is modest and covers all the conventional use cases.
  2. Useful for companies wanting to increase their email open and engagement rates. 
  3. Allows you to compare two versions of an email campaign and see which one performs better. 
  4. Allow you to automate repetitive tasks in your emails by sending them based on triggers. 
  5. It is easy to use and can save a lot of time.

Cons

  1. It can be difficult to segment your customers using the conditions feature. 
  2. The customer service team was not very helpful.
  3. A/B testing can be time-consuming.
Pricing Expand Collapse

Zoho Campaigns Pricing

  • $12/month for the first 10,000 contacts 
  • $24/month for up to 25,000 contacts 
  • $36/month for up to 50,000 contacts 
  • $48/ month for up to 1,00,000 contacts. 

Zoho Campaigns is one of the market's most affordable email marketing platforms. They offer a free trial; you only have to pay if you use their services after the trial period. You can also get a quote from them if you need help deciding which plan would be best for your needs.

#9 GMass

4.8
Overview Expand Collapse

GMass is a software tool that helps with email marketing. It has several features that are unique when compared to other tools for email marketing. These features include Send Later, Inbox Previews, and Spam Checker. 

  • The Send Later feature - allows you to schedule your emails to be sent at a later date and time without downloading any extra software. This can be helpful for companies who want to do email marketing because it allows them to plan and organize their campaigns in advance to ensure the timing is right for their recipients. Additionally, follow-ups can also be scheduled with this feature. 
  • Inbox Preview lets you see how your email will look in different inboxes before sending it; you know exactly what the recipient will see upon opening it. You can see how the email appears on Gmail, Yahoo, Outlook, and different devices like phones or tablets. This matters because if an email doesn't look good, people may only delete it after reading its contents; by seeing the preview first.
  • Spam Checker - This tool allows you to check whether your email will be marked as spam by Gmail. By taking your email and running it through a series of tests, such as whether the subject line is too long or too many links in the body of the email, you can ensure that Gmail won't flag it as spam. This can save you from issues like blocking your email or being blacklisted by Gmail. Overall, GMass is an effective software tool with several helpful features for those looking to do email marketing campaigns.
Get the highest open rates you've seen and optimize your campaign efficiently with GMass.

Conclusion

Compared to alternatives like MailChimp, GMass is more affordable. Mailchimp charges $30/month for their basic plan, which includes 2,000 contacts. For GMass, you only have to pay $20/month for the same number of contacts. Additionally, GMass offers a free trial, while Mailchimp does not. It also has more features than Mailchimp, such as Send Later, Inbox Previews, and Spam Checker. GMass is a more affordable and feature-rich option for those looking for an email marketing tool.

GMass ranks #9 on our list because it is one of the most affordable email marketing tools. Additionally, it offers several unique features not found in similar tools. These features include Send Later, Inbox Previews, and Spam Checker. While there are some drawbacks to using GMass (such as difficulty figuring out how to use some of the features), overall, it is a helpful tool for companies who want to do email marketing.

Top Features Expand Collapse

Send Later

Schedule your campaigns at the perfect moments and even set-up automated follow-up series.

What this is

Send later is a feature that allows you to schedule your emails to be sent later. It allows you to set a date and time for your email to be sent, and then the email will be delivered at that time. This is all possible without having to download any extra software. With this feature, you can also set up follow-ups to be sent at later dates.

Why this matters

This feature is useful for companies that want to do email marketing because it allows them to schedule their emails in advance. This way, they can ensure that their emails are being sent when they know their recipients will be able to see them. Additionally, this feature helps companies avoid the risk of sending too many emails at once and overwhelming their recipients.

Our experience

We used Send Later to schedule our email campaigns so that we could send them out when we knew our recipients would most likely see them. We found this feature very helpful because it saved us a lot of time and helped us avoid the risk of overloading our recipients with too many emails at once. However, we needed help figuring out how to use Send Later on Gmail. Still, we were eventually able to solve this by following the instructions on the GMass website. Overall, we found this feature very useful and would recommend it to other companies looking for a way to schedule their email campaigns in advance.

Preview Text

Get a preview of how texts appear in different emails format like in desktop or mobile view.

What this is

Preview Text let you see how your email will look in different inboxes on different devices. This is important because it helps ensure that your email looks how you want it to when it arrives in someone's inbox. It shows how the email will appear in popular inboxes like Gmail, Yahoo, and Outlook. You will see how the email appears in each inbox and on devices like phones or tablets.

Why this matters

This matters because it helps you ensure that your email will look how you want it to when it arrives in someone's inbox. It is important to control how your email looks because this can impact whether or not people open and read your email. If your email looks good, people may only delete it if they read it. This feature helps you avoid that by letting you see how your email will look before you send it.

Our experience

We used this feature to preview our emails before we sent them out. We found that it helped ensure that our emails looked how we wanted them to. We needed help figuring out how to change the settings so that our emails would be previewed on different devices. We solved this by reaching out to customer support for help. 

We also tested how our email would look in different inboxes. We found that it helped us see how our email would appear on different devices. One difficulty we had was that some of the previews needed to be more accurate. For example, we previewed our email on an iPhone 6s, but when we sent it out, it looked different on an iPhone 7. We solved this by constantly testing and previewing our emails before we sent them out.

Spam Checker

Use GMass' Spam Solver and automate emails with a different filter each time until you reach your target inbox placement rate.

What this is

Spam Checker is a tool that allows you to check whether your email will be marked as spam by Gmail. It makes sure that your email passes Gmail's spam filters by testing it against a known set of criteria. It works by taking your email and running it through a series of tests, such as whether the subject line is too long or too many links in the body of the email. This will ensure that your email will not be marked as spam by Gmail.

Why this matters

The Spam Checker tool is important because it can help you avoid having your email marked as spam by Gmail. This is important because if your email is marked as spam, it will not be delivered to the intended recipient. It also may cause you to be blacklisted by Gmail, which means that future emails you try to send will also be blocked. The Spam Checker tool can help you avoid these problems by testing your email against a known set of criteria.

Our experience

We used the Spam Checker tool when we were sending out an email campaign to a large number of recipients. We wanted to ensure that our campaign would avoid getting caught in Gmail's spam filters and ending up undelivered or blocked. We found that the Spam Checker was very easy to use and helped us avoid any problems with our campaign. We also tested our emails before sending them to a larger group of recipients. This helped us avoid any potential problems with deliverability or blacklisting.

Pros & Cons Expand Collapse

Pros and cons of using GMass for your email marketing

Pros

  1. The Send Later feature is helpful for scheduling email campaigns in advance.
  2. Inbox Previews let you see how your email will look on different devices before sending it. 
  3. The spam Checker tool helps you avoid marking your email as spam by Gmail. 
  4. GMass has many features that can be customized to fit your needs. 
  5. It has a user-friendly interface and is easy to use.

Cons

  1. It can be expensive for companies with a large number of employees. 
  2. The Send Later feature may only work with some email providers. 
  3. Spam Checker may only catch some potential issues that could cause your email to be marked as spam.
Pricing Expand Collapse

GMass Pricing

  • $20/Month
  • $200/Year

The price is affordable for a tool that does email marketing. They have a free trial, but you have to get a quote for pricing.

#10 Nutshell

4.2
Overview Expand Collapse

Nutshell is an email marketing software tool that allows companies to create and send mass emails to their customers or potential customers. The tool also allows companies to track the performance of their email campaigns, including how many people opened the email, clicked on links within the email, and unsubscribed from the campaign. This works by the company first creating an email template within Nutshell. This template can be customized with the company's branding, colors, and logo. The company can add content to the template, including text, images, and links. Once the content is added, the company can send the email to a specific list of contacts or to all contacts in their Nutshell account.

Nutshell's main unique feature is its ability for companies to track the performance of their email campaigns. This allows companies to see which aspects of their campaigns are effective and which need improvement. Additionally, Nutshell's email templates can be customized with branding, colors, and logos, making it easy for companies to create professional-looking emails that recipients will trust. Another unique feature of Nutshell is its segmentation tool, which allows you to divide your contacts into groups to send more targeted and relevant emails. Finally, Nutshell also has an Email Automation feature that automatically sends out your newsletter or another email campaign each week without you forgetting to do it manually.

Turn subscribers into buyers with Nutshell's seamless email marketing software.

Conclusion

Nutshell's pricing is affordable compared to alternatives like Hubspot and Sendinblue. Hubspot charges $50.00/month for their email marketing tool, while Sendinblue charges $66.67/month for their tool. This makes Nutshell a much more affordable option, especially for small businesses or startups with tight budgets. Additionally, Nutshell offers a free 14-day trial period, which is longer than most of its competitors.

Nutshell ranks #10 on our list because it has great features like email automation and segmentation that can save you time creating and sending your email campaigns. In addition, its templates can be customized with your branding to create professional-looking emails that recipients will trust. However, we did experience some difficulties with using the automation feature and found that customer support was only sometimes able to solve our problems promptly.

Top Features Expand Collapse

Email marketing

Create and automate personal email sequence with Nutshell.

What this is

This tool allows companies to create and send mass emails to their customers or potential customers. The tool also allows companies to track the performance of their email campaigns, including how many people opened the email, clicked on links within the email, and unsubscribed from the campaign. This works by the company first creating an email template within Nutshell. This template can be customized with the company's branding, colors, and logo. The company can add content to the template, including text, images, and links. Once the content is added, the company can send the email to a specific list of contacts or to all contacts in their Nutshell account.

Why this matters

Email marketing is a powerful way to reach customers or potential customers en masse. It allows companies to share information about their products or services with many people quickly and easily. Email marketing also allows companies to track their campaigns' effectiveness and adjust their strategies accordingly.

Our experience

We have used Nutshell's email marketing tool several times and found it user-friendly and easy. It made our job easier because we didn't have to worry about designing the email template or coding the HTML. We were also able to track how many people opened our emails and clicked on any links, which was very helpful in gauging the effectiveness of our campaigns. The only difficulty we had was when we tried to send an email to a large list of contacts, and Nutshell's system couldn't handle it. We solved this problem by segmenting our list into smaller groups and sending the emails in batches.

Segmentation

Tailor your email marketing efforts by segmenting and categorizing prospects.

What this is

Segmentation allows you to divide your contacts into groups to send more targeted and relevant emails to those groups. This helps ensure that your recipients are more likely to engage with your emails, which can lead to better results for your business. It has been shown that segmented emails have a 14.32% higher open rate than non-segmented emails, so it is clear that this is an effective way to improve your email marketing results.

Why this matters

When you send more targeted and relevant emails, your recipients are more likely to engage with those emails. This can lead to better results for your business regarding sales or other conversions. In addition, segmentation can help you save time by allowing you to create groups of contacts with similar characteristics or interests. This means you can send the same email to multiple groups without customizing each message, saving you significant time in the long run.

Our experience

We used segmentation when we were sending out our monthly newsletter. We created different segments based on the recipient's location, industry, and job title. This allowed us to have different versions of the newsletter for each group, which made it more likely that the recipients would find the content relevant and engaging. We did have some difficulty with segmentation when we first started using Nutshell, but their customer support team was very helpful in getting us up to speed on how to use it effectively.

Email Templates

Create and share email template, even customize and send directly inside of Nutshell.

What this is

Email Templates is an email marketing tool that allows you to create and save templates for your email campaigns. This means you can reuse these templates for future campaigns, saving you time in the long run. You do this by.

  • Creating a template in Nutshell's email editor.
  • Saving the template to your Template Library.
  • When creating a new campaign, use the template for future campaigns by selecting it from your Template Library.

Why this matters

This feature is useful because it saves you time creating future email campaigns. This means you can spend more time on other aspects of your business or create more email campaigns overall. Additionally, templates can help ensure that your emails are consistent and have a professional look and feel. This is important because it can help build trust with your recipients and make them more likely to engage with your emails.

Our experience

We used this feature to create a template for our weekly email newsletter. This saved us time because we didn't have to start from scratch each week, and it helped ensure that our newsletters were consistent in design and branding. We also used it in conjunction with Nutshell's Email Automation feature to automatically send our weekly newsletter. This was helpful because we didn't have to remember to send the newsletter each week manually. 

However, we did run into some difficulties with this setup. Specifically, we found that sometimes the automation would stop working for no apparent reason, and we would have to go in and re-enable it. We also found that the automation would sometimes send out multiple copies of the same email (e.g., two newsletters instead of one). We solved these problems by troubleshooting with Nutshell's customer support team.

Pros & Cons Expand Collapse

Pros and cons of using Nutshell for your email marketing

Pros

  1. Email marketing tools allow companies to create and send mass emails quickly and easily.
  2. Companies can track the performance of their email campaigns, including how many people opened the email, clicked on links within the email, and unsubscribed from the campaign.
  3. Email templates can be customized with branding, colors, and logos.
  4. The segmentation tool allows you to divide your contacts into groups to send more targeted and relevant emails.
  5. It makes your job easier because you don't have to worry about designing the email template or coding the HTML.

Cons

  1. Nutshell's system can't handle large lists of contacts. We solved this problem by segmenting our list into smaller groups and sending the emails in batches.
  2. We used segmentation when sending out our monthly newsletter, but we initially needed some help with it. However, their customer support team was very helpful in getting us up to speed on how to use it effectively.
  3. It needs a feature to automatically resend emails to people who did not open the first email.
Pricing Expand Collapse

Nutshell Pricing

  • $16.00/month for the first user and $12.00/month for each additional user

Nutshell's Pricing is affordable for a tool that does email marketing. They offer a free 14-day trial, and you do not have to get a quote for pricing.

#11 Campaign Monitor

4.1
Overview Expand Collapse

Campaign Monitor is a software tool we use for our email marketing. It's unique because it offers customizable templates, an easy-to-use drag-and-drop interface, automation, and personalization features, detailed reporting, and mobile optimization. While it lacks some integrations with other software and can be difficult to learn at first, its many features make it well worth the effort for businesses looking to improve their email marketing efforts.

Its unique features make Campaign Monitor stand out among other email marketing tools. With customizable templates, businesses can create professional-looking emails without hiring a designer. The drag-and-drop interface makes it easy to insert images and links into emails. Automation and personalization features save time by sending emails for you and including information about the recipient that is already stored in your account. Detailed reporting shows how well your email campaigns perform so you can optimize them over time. Mobile optimization ensures that your emails look great on mobile devices, which is essential in today's market.

Campaign Monitor is a powerful email marketing platform to help accelerate your business.

Conclusion

Compared to alternatives like HubSpot and Constant Contact, Campaign Monitor is a bit more expensive. However, it offers more features than these alternatives, making it worth the extra cost for businesses looking to improve their email marketing efforts.

Campaign Monitor ranks #11 on our list because its unique features make it well worth the effort for businesses looking to improve their email marketing efforts. Its drag-and-drop interface and customizable templates make creating professional-looking emails easy, while its automation and personalization features save time by taking care of sending emails for you. In addition, detailed reporting shows how well your campaigns are performing so you can optimize them over time. And finally, mobile optimization ensures that your emails look great on mobile devices - essential in today's market.

Campaign Monitor is a great tool for businesses looking to improve their email marketing efforts. It offers more features than its competitors, making it worth the extra cost.

Top Features Expand Collapse

Customizable Templates

Create beautiful designs from customizable templates.

What this is

This is the ability to create beautiful emails with customizable templates. The drag-and-drop interface makes adding images, links, and other elements to our email easy. Automate email responses to save time. Personalize emails for each recipient. Detailed reporting shows how our emails are performing. This feature allows the user to select from various templates and customize them with their own colors, fonts, and images. It offers a drag-and-drop interface for easy image and link insertion and automation and personalization features.

Why this matters

This feature is important because it allows businesses to create professional-looking emails without hiring a designer. It also offers several time-saving features, such as automated responses and detailed reporting. This makes email marketing more efficient and effective. It is also important because it is mobile-friendly, which is essential in today's market. Another crucial thing to note is that it offers a pay-as-you-go option, perfect for small businesses starting out.

Our experience

We have found this feature to be very user-friendly and helpful. Customizable templates are great for creating professional-looking emails. The drag-and-drop interface makes it easy to insert images and links. We also appreciate the time-saving features, such as automated responses and detailed reporting. One area we could have done better was with the mobile optimization of templates. We found that some elements needed to look better on mobile devices. However, we solved this problem by finding alternate templates more compatible with mobile devices.

A/B Testing

Automatically select and send winning email version to improve click-through and conversion rates.

What this is

A/B testing is a feature that allows users to test different versions of their email campaigns to see which version performs better. This is done by sending each version of the campaign to a small subset of the total list of recipients and then measuring various metrics (such as click-through rate or conversion rate) to determine which version performed better. It will then send the winning campaign version to the rest of the list.

Why this matters

A/B testing is important because it allows users to optimize their email campaigns for better results. This can be useful in several ways, such as increasing click-through or conversion rates. Additionally, A/B testing can help identify what elements of an email campaign are most effective in achieving desired results. This feature is also important because it allows for testing different versions of an email campaign before sending the campaign to the entire list, which can save time and resources.

Our experience

We used A/B Testing to test two different subject lines for our email newsletter. We found that the more personal subject line version performed better in terms of open rate and click-through rate. However, we also found that it took more work to create two versions of the same email significantly different. As a result, we had to spend some extra time crafting each email version so that they were both effective and different enough to warrant testing. But it was solved by thinking more critically about what we wanted to test and how best to test it.

Automated Email Responses

Engage with your customers at the right time and with the right message.

What this is

Automated email responses are emails set up to be sent automatically in response to certain triggers. For example, you can send an automated email response when someone signs up for your mailing list or makes a purchase from your online store. This works by setting up a rule in Campaign Monitor that will send the email when the trigger is met. It will then send the email to the person who meets the trigger using the information already stored in your Campaign Monitor account.

Why this matters

Automated email responses save you time by taking care of sending emails for you. You can focus on other tasks, knowing that your automated emails will be sent out as needed. It also allows you to send a more personalized email since it can include information about the recipient already stored in your account. In addition, automated email responses can help to increase customer satisfaction by providing a prompt response to their actions. It is also important because it can help you to avoid sending duplicate or irrelevant emails.

Our experience

We have found automated email responses to be very helpful in our work. They save us time by taking care of sending out emails for us, and we can focus on other tasks. In addition, they allow us to send a more personalized email since they can include information about the recipient that is already stored in our account. However, one area we could improve is setting up the rules for the automated email response. This is because there are many options, and it can take time to decide which one to choose. We solved this problem by asking someone with experience with Campaign Monitor for advice on setting up the rules.

Pros & Cons Expand Collapse

Pros and cons of using Campaign Monitor for your email marketing

Pros

  1. Customizable templates allow for professional-looking emails without hiring a designer.
  2. The drag-and-drop interface makes it easy to insert images and links into emails.
  3. Save time by taking care of sending emails to you. 
  4. Ensuring your emails look great on mobile devices is essential in today's market.
  5. Allows for testing different versions of an email campaign before sending it to the entire list.

Cons

  1. Difficult to learn at first. 
  2. Lacks some integrations with other software. 
  3. It can be difficult to set up rules for automated email responses.
Pricing Expand Collapse

Campaign Monitor Pricing

  • $9.00/month for the entry-level

This price is considered affordable for a tool that does email marketing. Campaign Monitor offers a free trial, and you do not have to get a quote for pricing.

#12 MailerLite

4.7
Overview Expand Collapse

MailerLite is a software tool that helps you create and edit your emails more visually. It includes a drag-and-drop editor and an HTML editor for more advanced users. Additionally, it has a variety of templates to choose from, or you can start from scratch. With the MailerLite API, you can integrate your emails with your website. The email builder is important because it allows you to create professional-looking emails without knowing any HTML code. This is especially useful for people who are not technical experts. The scheduling feature on MailerLite allows you to send two different versions of an email to a small group of subscribers to test which version is more effective before sending the winning version.

This software tool is unique because of its focus on simplicity and ease of use. The drag-and-drop editor is one of the most user-friendly, and the HTML editor is also easy to use. Additionally, MailerLite offers a variety of templates to choose from, so you can create beautiful emails without any design knowledge. With the MailerLite API, you can integrate your emails with your website, which saves you time and makes your workflows more efficient.

MailerLite is a simple yet powerful solution in growing your business with emails.

Conclusion

Compared to alternatives like Constant Contact and Sendinblue, MailerLite is more affordable. Constant Contact's entry-level price is $20/month, while Sendinblue starts at $25/month. For the features offered, I believe MailerLite offers a better value. Additionally, MailerLite has a free plan which allows you to use all of the features with no limitations (except for the number of emails you can send per month). This is something that neither Constant Contact nor Sendinblue offer.

MailerLite ranks #12 on our list because it is one of the market's most affordable email marketing tools. It also has a free plan which allows you to use all of its features without any limitations (except for the number of emails you can send per month). It also has a drag-and-drop and an HTML editor for more advanced users. With these editors, anyone can create beautiful emails without design knowledge or HTML code expertise. Additionally, there are a variety of templates to choose from, or you can start from scratch.

Top Features Expand Collapse

The Email Builder

Create beautiful campaigns and build advanced marketing workflows with MailerLite.

What this is

The email builder is the main way you create and edit your emails in MailerLite. It includes a drag-and-drop editor and an HTML editor for more advanced users. It has a variety of templates to choose from, or you can start from scratch. It works by adding and editing content blocks, which can be text, images, buttons, or forms. It will then generate the HTML code for you.

Why this matters

The email builder is important because it allows you to create professional-looking emails without knowing any HTML code. This is especially useful for people who are not technical experts. It also allows you to edit your emails more visually, so you can see what the final product will look like before you send it out. This is important because it allows you to ensure that your email looks how you want it to before you send it to your subscribers. With this feature, you can also save email templates to use again in the future.

Our experience

We used the email builder to create various emails, including a welcome email, an announcement email, and a promotional email. We found it very easy to use and could create beautiful emails without HTML knowledge. We also used it in conjunction with the MailerLite API to integrate our emails with our website. This allowed us to create and edit our emails more visually, saving time and making our workflows more efficient. The only difficulty we had was when we tried to use the HTML editor to add custom code. We found that it could have been more user-friendly and sometimes produced the desired results. However, we solved this problem using a different tool to create custom HTML code.

The Scheduling Feature

Set up triggers and automate sending emails based on subscriber behaviors.

What this is

The scheduling feature allows you to send your email at a specific time and date or regularly. You can also choose to send your email immediately. It works by creating your email and choosing when to send it out. You do this by clicking the Schedule button. It will then take you to a page where you can choose your email's date, time, and frequency.

Why this matters

This is important because it allows you to send your email when it is most effective. For example, if your target audience is more likely to open their emails in the evening, you can schedule your email to be sent then. This way, they are more likely to see and engage with it. Additionally, scheduling your emails ahead of time frees up your time so that you can focus on other tasks. It is also important because it allows you to send your email regularly, which keeps your audience engaged.

Our experience

We have found the scheduling feature to be very useful. It has allowed us to send our emails when we know they will be most effective. Additionally, it has freed up our time to focus on other tasks. We have also found it helpful to keep our audience engaged by regularly sending emails. We also used it for our work with clients, sending their emails when they were most likely to be opened and engaged. We had some difficulty using the scheduling feature at first, but we solved it by watching MailerLite's instructional video on how to use it.

The A/B Testing Feature

Maximize subscriber engagement and improve your campaigns by doing A/B testing.

What this is

The A/B Testing feature on MailerLite allows you to send two different versions of an email to a small group of subscribers to test which version is more effective before sending the winning version to your entire list. To use the A/B Testing feature, first, create two versions of your email using the Email Builder. Then, in the Scheduling section, choose A/B Test from the drop-down menu next to Send Now. In the pop-up window, select which subscriber groups you want to include in your test and how many subscribers should receive each email version. Finally, choose when you want your test emails sent out and click Schedule.

Why this matters

This feature is useful for companies because it allows them to improve their email marketing campaigns by testing different versions before sending them out to their entire list. By doing this, they can ensure they send out the most effective emails possible. This feature is also important because it allows companies to test different hypotheses about what might work best for their audience to learn more about their subscribers and what types of content they prefer.

Our experience

We used the A/B Testing feature on MailerLite to test two different versions of an email campaign. The first version had a subject line that read Introducing Our New Product, while the second version said, You Asked For It, Now It’s Here! We wanted to see which subject line would be more effective in getting people to open and click through our email. To do this, we set up our A/B Test by selecting the subscriber groups we wanted to include in our test and choosing how many subscribers should receive each version of the email. Then, we scheduled our test emails to be sent out when we knew people would check their inboxes regularly. After sending out both versions of the email, we found that the second version (with the subject line You Asked For It, Now It's Here is a more effective subject line, as it had a higher open rate and click-through rate than the first version.

The only difficulty we had with this feature was choosing which subscriber groups to include in our test. We eventually decided only to include people who had subscribed within the past month, as we thought they would be more likely to engage with our email if they were recent subscribers. However, this is an optional step, and you can include any subscriber group you want in your A/B Test.

Pros & Cons Expand Collapse

Pros and cons of using MailerLite for your email marketing

Pros

  1. MailerLite focuses on simplicity and ease of use. 
  2. The drag-and-drop editor is one of the most user-friendly.
  3. The HTML editor is also easy to use. 
  4. A variety of templates to choose from.
  5. You can integrate your emails with your website. 

Cons

  1. It does not have as many features as other email marketing platforms.
  2. The templates are not as customizable as some of the other platforms.
  3. You can only integrate your emails with your website if you have a paid subscription.
Pricing Expand Collapse

MailerLite Pricing

The entry-level price for MailerLite is free. You can use all of the features with this plan, but you are limited to 12,000 emails per month. This should be plenty for most small businesses, though. If you need more, they have paid plans starting at $10/month. Overall, I think the Pricing is affordable compared to other email marketing tools on the market. They also offer a free trial, so you can try it before you buy.

#13 AWeber

4.2
Overview Expand Collapse

AWeber is an email marketing software tool that allows you to manage your email lists, subscribers, and campaigns in one place. A drag-and-drop interface makes adding or removing subscribers from your list easy. You can also segment your lists by interests, location, or other criteria. Aweber's Email Deliverability is a feature that ensures your emails are delivered to the inbox, not the spam folder. Autoresponders are a series of emails that get sent out automatically after someone subscribes to your list. 

It also has features like welcome emails, landing pages, push notifications, etc. The 'Drag & Drop builder' lets you create emails quickly. Apart from this, it is a list-based software that is easy to manage and has a simple UI. Aweber's pricing plans start at $19/month for up to 500 subscribers. They offer a free trial, so you can try their service before committing to a paid plan. AWeber is a great tool for small businesses looking for easy-to-use email marketing software with high deliverability rates.

Grow your business and build deeper relationship with your audience with AWeber.

Conclusion

Compared to alternatives like Mailchimp, AWeber's Pricing is on the lower end. For example, Mailchimp charges $10/month for up to 500 subscribers, while Aweber charges $19/month for the same number. In terms of features, both offer similar drag-and-drop email builders and autoresponders. However, AWeber has a slightly more robust email deliverability system and list management tool. I think AWeber is a great option for small businesses looking for easy-to-use email marketing software with high deliverability rates.

AWeber ranks #13 on our list because it offers great value for its price point. It has all of the necessary features for email marketing, including a drag-and-drop interface, autoresponders, and high deliverability rates. Additionally, its customer support is excellent in helping users set up their accounts correctly from the start. It also offers a free trial, so it is worth considering if you are looking for email marketing software.

Top Features Expand Collapse

Email List Management System

Build a healthy email list and manage and track your subscribers.

What this is

AWeber's #1 feature is its email list management system. This system allows you to manage your email lists, subscribers, and campaigns all in one place. A drag-and-drop interface makes adding or removing subscribers from your list easy. You can also segment your lists by interests, location, or other criteria. It automatically adds or removes subscribers from your list as they opt in or out of your emails. It will then send your emails to the appropriate subscribers based on their preferences.

Why this matters

This feature is important because it lets you keep track of your email lists, subscribers, and campaigns in one place. This makes it easy to see who is subscribed to your list, what they are interested in, and how often they receive your emails. It also makes it easy for you to segment your list so that you can send targeted emails to specific groups of people. The drag-and-drop interface makes it easy to add or remove subscribers from your list without manually updating your lists every time someone opts in or out of your emails. This is crucial because it allows you to quickly and easily keep your list up-to-date, which is necessary for maintaining a high deliverability rate.

Our experience

We used AWeber's email list management system to manage our email lists, subscribers, and campaigns. We found it easy to use and helpful in keeping track of our subscribers. However, when adding or removing subscribers from our list, we struggled with the drag-and-drop interface. This was because we needed to become more familiar with how the interface worked. However, after watching a few tutorials on how to use the interface, we could figure it out and add or remove subscribers without any problems.

Email Deliverability

With AWeber's internal infrastructure, you can be sure of full delivery stack for better email delivery result.

What this is

AWeber's Email Deliverability is a feature that ensures your emails are delivered to the inbox, not the spam folder. It does this using several techniques, including whitelisting with major ISPs, feedback loop registration with AOL and Yahoo!, and more. It ensures that when you send an email campaign through AWeber, it's more likely to be delivered to the inbox than if you used another email marketing service.

Why this matters

This is important because your emails are more likely to be seen by your recipients and less likely to be ignored or sent to spam. This is especially important if you're sending out a lot of emails or if you're sending out emails to people who haven't subscribed yet. If your emails aren't getting delivered, then there's no point in sending them out in the first place. It is also important because it can improve your sender's reputation, which is how ISPs determine whether or not to deliver your emails to the inbox or the spam folder.

Our experience

We've used AWeber's Email Deliverability feature several times and found it very effective. We've never had an issue with emails being sent to spam, and we've always seen a high deliverability rate. We needed help using AWeber's email marketing software tool on our domain. We found that we could have gotten a different level of deliverability with other providers. However, after contacting customer support, they helped us set up a subdomain specifically for our email campaigns, and since then, we've had no problems.

Autoresponders

Easily set-up email auto responder to improve subscriber engagement.

What this is

Autoresponders are a series of emails that get sent out automatically after someone subscribes to your list. You can set them up, so they go out immediately or schedule them at specific intervals (like once a day, once a week, etc.). It works by sending out the first email in the series as soon as someone subscribes and subsequent emails at regular intervals. It will stop sending emails once it reaches the end of the series.

Why this matters

Autoresponders are a great way to nurture your leads and build relationships with your subscribers. They help you stay in touch with people who might not be ready to buy from you yet but are interested in what you offer. You can keep them engaged by sending them regular updates and turning them into customers. A good autoresponder system is also important for following up with people who unsubscribe from your list.

Our experience

We used autoresponders to send out a series of emails to our subscribers, and we found them to be very effective. We also used our email list management system to track who unsubscribed from our list. We found it very easy to use and could get started quickly. The only difficulty we had was with the scheduling feature, which was only sometimes accurate. However, we solved this by setting up a separate autoresponder for each day of the week.

Pros & Cons Expand Collapse

Pros and cons of using AWeber for your email marketing

Pros

  1. The email List Management System makes it easy to keep track of subscribers.
  2. Drag and drop interface is user-friendly.
  3. High deliverability means that recipients are more likely to see your emails.
  4. Autoresponders nurture leads and build relationships with subscribers.
  5. AWeber's Pricing plans are affordable for small businesses.

Cons

  1. Sometimes the drag-and-drop interface can be difficult to use.
  2. AWeber's email marketing software tool is less advanced than others.
  3. It does not have a high-volume sending feature.
Pricing Expand Collapse

AWeber Pricing

$19.99/month - this is the entry-level price for AWeber. I think this price is affordable for a tool that does email marketing. They have a free trial, and you do not have to get a quote for pricing.

#14 Totango

4.4
Overview Expand Collapse

Totango is a software tool that helps companies automate their email marketing processes. It allows users to create and send professional-looking emails to their customers and includes features that allow users to track who opens and clicks on links in their emails and see how many people unsubscribe from their mailing list. Totango's email automation feature is unique in that it lets you automatically send emails to your customers based on certain trigger events - such as when they reach a certain milestone in their journey or if they haven't logged into your platform for a while. This is a great way to save time for your team and ensure that every customer receives timely and relevant information tailored to their needs.

It has been my experience that Totango is a powerful tool with a vast list of features you can use and customize for your company. It seems complex at first, but with great onboarding experience, it is super easy to use. Our company is growing fast, and our way of managing customers started to be unscalable (Docs, Spreadsheets, etc.). Totango offered us a tool to manage customers that allowed us to have all the information in the same format and in the same place. It also makes customer handovers between team members easier. And it helps us track our customer health and other metrics easily and automatically.

Accelerate customer-driven growth with Totango's customer success software.

Conclusion

Compared to alternatives like Mailchimp, Totango is more expensive. However, it offers a free trial and a quote-based pricing system, so you can try it before you buy it. Additionally, Totango's email automation feature is unique in that it allows you to automatically send emails to your customers based on certain trigger events - such as when they reach a certain milestone in their journey or if they haven't logged into your platform for a while. This is a great way to save time for your team and ensure every customer receives timely and relevant information tailored to their needs.

Totango ranks #14 on our list because its email automation feature is unique in that it allows users to automatically send emails to customers based on certain trigger events - such as when they reach a certain milestone in their journey or if they haven't logged into the platform for a while. Additionally, the price is expensive compared to other email marketing tools, but Totango does offer the ability to get a quote for Pricing and includes a free trial.

Top Features Expand Collapse

Email Marketing

A simple and use-friendly platform to help you create a good impression and build trust with your potential customers.

What this is

Email marketing is sending commercial messages to a group of people, usually through email. Totango's email marketing software tool helps companies automate their email marketing processes and allows them to easily create and send professional-looking emails to their customers. It creates a list of email addresses, which can be either manually entered or imported from another source. Once the list is created, Totango's email marketing tool allows users to create and send emails to all addresses on the list. The tool also includes features that allow users to track who opens and clicks on links in their emails and see how many people unsubscribe from their mailing list.

Why this matters

Email marketing is a powerful way to reach customers and promote your company's products or services. It allows you to easily stay in touch with your customers and keep them updated on what's new with your company. Additionally, it provides an easy way for customers to contact you if they have any questions or concerns. Email marketing can also build relationships with potential customers by providing valuable content they can use in their own lives. This is important because it helps to create a positive impression of your company and builds trust between you and potential customers.

Our experience

We have used Totango's email marketing tool to send out weekly newsletters to our subscribers. The process is very simple and user-friendly. We could easily import our subscriber list from another source and then create and send professional-looking emails to all the addresses on the list. We also used the tool's tracking features to see who opened and clicked on links in our emails and how many people unsubscribed from our mailing list. The only difficulty we had was with the tool's unsubscribe feature, which seemed to need fixing initially. However, we solved this problem by contacting Totango's customer support team, who helped us troubleshoot the issue.

Dynamic Content

Increase engagement and conversion by creating and inserting dynamic components to email.

What this is

Dynamic content is a way to customize your email campaigns so that each recipient sees different content based on their personal information, preferences, or past behavior. You can create an email campaign with dynamic content once, and Totango will automatically insert the appropriate content for each recipient. For example, you could create an email campaign offering discounts to customers who have not purchased recently. Totango would then insert the relevant discount amount into each customer's email. This works by creating rules determining which content should be shown to each recipient. These rules can be based on customer location or past purchase history.

Why this matters

Dynamic content is important because it allows you to personalize your email campaigns for each individual recipient. This ensures that each customer sees relevant information and makes it more likely to take the desired action (such as making a purchase). By contrast, sending generic emails with the same content to everyone is less effective because not all customers will find the information relevant or interesting. Dynamic content also helps you save time by allowing you to create one email campaign and have Totango automatically insert the appropriate content for each individual recipient.

Our experience

We used dynamic content in our work by determining what rules we wanted Totango to use when inserting content into our emails. We then created those rules and tested them out with a small group before rolling out the campaign to our entire list. We also used it for our work by creating a few different versions of an email and then letting Totango choose which version to send to each individual based on their information. We found that this made our emails more effective because we knew that each person saw relevant content. The only difficulty we had with dynamic content was testing it before rolling it out to our entire list. This is because it can be difficult to predict how Totango will insert content into an email for each individual recipient. However, we solved this problem by working with the customer success team at Totango, who could help us test our dynamic content before we sent it to our entire list.

Totango's Email Automation

Personalized and automate campaigns with Totango.

What this is

Totango's email automation feature lets you automatically send emails to your customers based on certain trigger events. For example, you can set it up so that whenever a customer reaches a certain milestone in their journey, they automatically receive an email from you congratulating them and giving them some tips on how to achieve even more success. Alternatively, you could set it up so that if a customer hasn't logged into your platform for 30 days, they receive an automated email reminding them of all the great things they're missing out on. There are endless possibilities for using this feature to create more seamless and personalized customer communications.

Why this matters

The main benefit of using Totango's email automation feature is that it allows you to automate repetitive or time-consuming tasks related to customer communications. This frees up your team's time to focus on other important tasks, such as developing new features or supporting customers who need assistance. Additionally, by automating your customer communications, you can ensure that every customer receives timely and relevant information tailored specifically to their needs - which helps improve the overall quality of your customer relationships. It is also important because

Our experience

We have used Totango's email automation feature to automatically send out weekly updates to our customers highlighting new features and success stories. This has been a great way to keep our customers engaged and informed about what's going on with our product. We've also used it to send automated reminders to customers who haven't logged into our platform for a while, which has helped encourage them to come back and continue using our product. One difficulty we had was figuring out the best way to segment our customer list so that we were only sending relevant information to each customer group - but fortunately, Totango's customer success team could help us with that. Overall, Totango's email automation feature is a great way to automate customer communications and save time for your team. It is also very customizable, so you can make sure that every customer receives the information that is most relevant to them.

Pros & Cons Expand Collapse

Pros and cons of using Totango for your email marketing

Pros

  1. Ensures timely and relevant customer communications.
  2. Frees up the team's time to focus on other tasks.
  3. Customizable to each customer's needs.
  4. Great way to automate repetitive or time-consuming tasks.
  5. Can improve the overall quality of your customer relationships.

Cons

  1. It does not seem to have an unsubscribe feature that works properly.
  2. It can be difficult to predict how Totango will insert content into an email for each individual recipient. 
  3. Sometimes the customer success team needs help with troubleshooting.
Pricing Expand Collapse

Totango Pricing

  • $399/month for the first 1,000 contacts 
  • $999/month for up to 5,000 contacts 
  • $1,999/month for up to 10,000 contacts 

The price is expensive compared to other email marketing tools in the market. However, Totango does offer a free trial, so you can try it before you buy it. You also have to get a quote for pricing if you want to use Totango's services.

#15 Emma

4.0
Overview Expand Collapse

Emma is a software tool that's unique in its ability to boost sales through email marketing. It has great features, including an A/B Testing capability that allows you to send two different versions of an email to a small group of people and see which one performs better before sending the winning email out to your entire list. Additionally, it has a spam checker feature that ensures your emails won't be marked as spam, plus the ability to personalize each email with variables like the recipient's first name, last name, and company name. While Emma does have some drawbacks - like being slow and unresponsive at times - overall, it's a great tool for anyone looking to improve their email marketing campaigns.

This software tool makes it easy to manage your contacts list and edit them as needed. Plus, it integrates quickly with other applications, making it a great choice for those who want a flexible and user-friendly tool. Emma has a higher price tag than other email marketing tools, but its features and ease of use make it worth the investment.

A powerful automation software that can help you personalize based on activity.

Conclusion

Compared to alternatives like Constant Contact and MailChimp, Emma is more expensive. However, it offers more features than these alternatives, including the A/B Testing capability and the spam checker feature. Additionally, it has a higher price tag, but its features and ease of use make it worth the investment.

Emma ranks #15 on our list because they are a software tool that's unique in its ability to boost sales through email marketing. It has great features, including an A/B Testing capability that allows you to send two different versions of an email to a small group of people and see which one performs better before sending the winning email out to your entire list. Additionally, it has a spam checker feature that ensures your emails won't be marked as spam, plus the ability to personalize each email with variables like the recipient's first name, last name & company name. Overall, it's a great tool for anyone looking to improve their email marketing campaigns.

Top Features Expand Collapse

A/B Testing

Switch to Emma for an easier way to track campaign's effectiveness through A/B testing.

What this is

Emma's #1 feature is its A/B Testing capability, which allows users to send two different versions of an email to a small group of people (usually around 10-15%) and see which version performs better before sending the winning email out to the entire list. It allows you to test subject lines, images, CTA buttons, and more. It works by 

  • creating two versions of an email (Version A and Version B), 
  • sending each version to a small group of people on your list, 
  • measuring the performance of each version (based on things like open rate, click-through rate, etc.), and 
  • then sending the winning email out to the rest of your list.

Why this matters

A/B Testing is important because it allows you to send the best possible email to your entire list instead of guessing which version will perform better. It's also great to learn what works best for your audience and apply those lessons to future emails. This is crucial because email is one of the most important channels for marketing, and you want to ensure that your emails are as effective as possible. And with this feature, you can be confident that you're sending the best email possible to your list.

Our experience

We've used Emma's A/B Testing feature several times, and it's been incredibly helpful in optimizing our emails for open rates, click-through rates, and conversions. One time, we tested two different subject lines for a promotional email and found that the version with the more creative subject line performed significantly better than the other. We also tested two different images in an email. We found that the image with people performing a specific action (in this case, using a product) performed much better than the other. Our only difficulty with this feature is that it can be time-consuming to set up if you're unfamiliar with how it works. However, plenty of resources (including Emma's own support site) can help you get started.

Spam Checker

Avoid the spam folder and improve your email deliverability with Emma.

What this is

The spam checker feature allows you to test your email before sending it to ensure it will not be flagged as spam. It is a simple tool that checks the content of your email against a list of known spam keywords. If any keywords are found in your email, the tool will flag them as potential spam. This works by sending a test email to a special address to catch spam emails. It will either pass or fail the email based on whether the spam filter catches it.

Why this matters

This feature is important because it prevents your email from being marked as spam. This can happen if you use too many keywords associated with spam or do not have a good sender reputation. If your email is marked as spam, it will likely be blocked by the recipient's ISP and never reach its intended destination. Additionally, if too many of your emails are marked as spam, your IP address could be blacklisted, making it very difficult to send any future emails. This feature is also important because it allows you to test your email before sending it to many recipients. This can help you avoid any potential problems that could occur if your email is flagged as spam.

Our experience

We used the spam checker feature when creating our first email campaign. We wanted to ensure that the spam filter would not catch our email, so we tested it using the tool. Our email passed the test and was not marked as spam. However, we did have some difficulty with the tool itself. It was slow and sometimes unresponsive. Additionally, it only checked for keywords in the body of the message, so we had to manually check the subject line and headers for potential problems. The only difficulty we had was with the tool itself, but we overcame it by being patient and double-checking our email manually.

Personalization

Impress your contacts and improve response rates with personalized campaigns.

What this is

Personalization is the ability to customize each email sent through Emma to look and feel like it was written specifically for the recipient. You can add variables to your email content, which will then be replaced with information from your contact lists when the email is sent. For example, you could add a variable for the first name, replacing each individual's first name when their corresponding email is sent out. This feature works by adding dynamic content blocks to your email, which can be customized for each contact. It will pull information from your contact lists when the email is sent to fill these dynamic content blocks.

Why this matters

Personalization matters because it allows you to send emails that look and feel like they were written for each recipient. This can help increase engagement with your emails, as well as improve click-through rates. It also allows you to add a personal touch to your email marketing, which can help build relationships with your contacts. This feature is also important because it allows you to segment your contact lists and send different emails to different groups of people. This can be useful if you send a more targeted email campaign.

Our experience

We used the personalization feature when sending out an email blast to our entire list of contacts. We added variables for the first, last, and company names. We then customized the dynamic content blocks for each variable. This allowed us to send a more personalized email to each contact on our list. The only difficulty we had was with the company name variable, as some of our contacts needed to have their company name listed in their contact information. We simply removed the variable from the email before sending it out to solve this problem.

Pros & Cons Expand Collapse

Pros and cons of using Emma for your email marketing

Pros

  1. A/B Testing capability allows for the optimization of emails.
  2. The spam checker ensures emails won't be marked as spam.
  3. Personalization allows for a more targeted email campaign.
  4. Integrates quickly with other applications.
  5. Flexible and user-friendly tool.

Cons

  1. Sometimes slow and unresponsive.
  2. More expensive than other email marketing tools.
  3. It may be difficult to set up if you're unfamiliar with how it works.
Pricing Expand Collapse

Emma Pricing

  • $89 per month

Emma is on the expensive side when compared to other email marketing tools. However, they offer a free trial, so you can try it before buying. You will need to get a quote for Pricing if you want to use their enterprise-level services.

#16 Moosend

4.7
Overview Expand Collapse

Moosend is a software tool that offers pay-as-you-go plans for email marketing, which is beneficial for those who occasionally need the service. The interface is easy and intuitive, they support different ways of domain verification, and replies from customer support are quick. Additionally, their free trial period is generous.

It has a Custom Fields feature that lets you segment your list based on subscriber characteristics that are important to your business or personalize emails using information from the custom fields (e.g., first name). Trigger-based email campaigns allow you to automatically send relevant, timely, personalized emails without manually sending each one yourself—this can save a lot of time. Send Time Optimization analyzes past behavior with your emails to determine the best time to send future emails, considering how often they open them, what day of the week they are most likely to engage, etc.

Overall, Moosend is an effective email marketing tool that is easy to use and offers a variety of features for segmentation, automation, and optimization.

Effortlessly manage and boost marketing campaigns with Moosend.

Conclusion

Compared to alternatives like MailChimp and Constant Contact, Moosend's pay-as-you-go Pricing model is more flexible and can save you money if you don't need to use the service often. Additionally, their free trial period is generous. It also has a Custom Fields feature that lets you segment your list based on subscriber characteristics that are important to your business or personalize emails using information from the custom fields (e.g., first name). Trigger-based email campaigns allow you to automatically send relevant, timely, personalized emails without manually sending each one yourself—this can save a lot of time. Send Time Optimization analyzes past behavior with your emails to determine the best time to send future emails, considering how often they open them, what day of the week they are most likely to engage, etc.

Moosend ranks #16 on our list because their pay-as-you-go Pricing model is more flexible and can save users money if they don't need to use the service often. Additionally, their free trial period is generous compared to other providers. Moosend also has unique features like Custom Fields and Send Time Optimization, which set it apart from its competitors. Overall, Moosend is an effective email marketing tool that is easy to use and offers a variety of features for segmentation, automation, and optimization.

Top Features Expand Collapse

Custom Fields

Easily add a custom field to efficiently segment your email list.

What this is

Custom fields let you add extra information about your subscribers to your Moosend account, which can be used to segment your lists or target specific subscribers with emails. You can create as many custom fields as you want, and they can contain any kind of information (e.g., job title, company size, industry). It works by having your subscribe form include fields for the custom information, which is then saved in your Moosend account along with the subscriber's email address.

Why this matters

Custom fields are useful because they let you segment your list based on subscriber characteristics that are important to your business. For example, sell different products to different industries. You could create a custom field for the industry and use it to send relevant emails only to subscribers who work in that industry. This way, you can ensure that every email you send is highly targeted and more likely to be opened and clicked. This feature is also important because it allows you to personalize your emails using the information from the custom fields. For example, if you have a first name field, you can address each subscriber by their first name in your email (which has been shown to increase open and click rates).

Our experience

We used custom fields to segment our list into different industries so that we could send targeted emails. We found that this resulted in higher open and click rates. We also used it for personalization by including the first name field. One difficulty we had was that some subscribers needed to fill out the custom fields when they signed up, which made it difficult to segment them properly. We solved this by adding a note in our subscribe form that asked subscribers to please fill out all fields so we could send them more relevant emails.

Trigger-Based Emails

Design your own automation workflow triggers to convert more leads and increase sales.

What this is

Trigger-based emails are automated emails sent to contacts based on their interactions with your website, app, or other communications. For example, you can set up a trigger-based email campaign that sends a welcome email to new subscribers and then sends follow-up emails with additional content over the next few days. Or, you could set up an abandoned cart email campaign that automatically sends an email to people who add items to their shopping cart but don't complete the purchase. This works by tracking the contact's interactions and then sending them emails based on those interactions.

Why this matters

Trigger-based email campaigns are important because they allow you to automatically send relevant, timely, and personalized emails to your contacts without having to send each email yourself manually. This can save a lot of time and ensure that your contacts get the information they need when they need it.

This feature is also important because it allows you to send automated follow-up emails. For example, suppose someone subscribes to your email list but doesn't buy anything from your store. In that case, you can set up a trigger-based email campaign that will automatically send them follow-up emails with additional content and special offers. This can help convert more leads into customers and increase sales.

Our experience

We used the trigger-based email feature to set up an abandoned cart email campaign for our online store. We found this feature to be very easy to use, and it saved us a lot of time by automatically sending emails to people who had abandoned their shopping carts. We also used it with the custom fields feature to personalize our emails and ensure that each contact was getting relevant information.

One difficulty we had was that we needed to have a lot of contacts in our database who had abandoned their shopping carts. This made it difficult to test the campaign and see how it would perform. To solve this, we used the segmentation feature to create a list of people who had visited our website but hadn't bought anything. We then sent them an email with a special offer and included a link to our online store. This helped us increase sales and get more data on trigger-based email campaigns.

Send Time Optimization

What this is

Send Time Optimization is a feature that analyzes a recipient's past behavior with your emails to determine the best time to send future emails. This includes considering factors such as how often they open your emails, what week they are most likely to engage, and what time of day they are most active. This feature works by tracking engagement data for each recipient and using that data to automatically send future emails at the best time for that specific person. It will then continue to optimize send times for each person as more data is collected.

Why this matters

This is a valuable feature because it can help ensure recipients see your emails at the best time, leading to higher engagement rates. This is especially important if you have many subscribers and/or send frequent emails. By using Send Time Optimization, you can save time and effort in figuring out the best time to send emails manually. Additionally, this feature can help you avoid sending emails when people are less likely to check their inboxes, such as late at night or on weekends. This feature is also important because it allows you to track engagement data for each recipient and use that data to improve your email marketing strategy over time.

Our experience

We have found Send Time Optimization valuable because it has helped us increase our email open rates. We also appreciate that we can track engagement data for each recipient and use that data to improve our email marketing strategy. One area for improvement with this feature is that it does not work well with Gmail's new tabbed inbox layout, which sorts emails into different tabs (such as Promotions). This means that our emails sometimes get sorted into the wrong tab, making it more difficult for recipients to find them. To solve this problem, we created a filter in Gmail so that all of our Moosend emails are always sorted into the correct tab.

Pros & Cons Expand Collapse

Pros and cons of using Moosend for your email marketing

Pros

  1. Moosend offers pay-as-you-go plans for email marketing.
  2. The interface is easy and intuitive. 
  3. They support different ways of domain verification. 
  4. Lets you segment your list based on subscriber characteristics.
  5. Trigger-based email campaigns allow you to send relevant, timely, personalized emails automatically.

Cons

  1. It does not have some more advanced features.
  2. The method for choosing the time to send an email is not as clear.
  3. Sometimes the performance may lag due to glitches.
Pricing Expand Collapse

Moosend Pricing

Moosend offers a pay-as-you-go pricing model, which means you only pay for the resources you use. There is no monthly or annual fee. You can buy credits in advance and use them as needed. 1 credit = 1 email sent. Prices start at $0.01 per credit.

#17 Close

4.6
Overview Expand Collapse

Close is a software tool that helps businesses manage their customer relationships. It offers many features, including automated emails, list segmentation, and A/B testing. These features allow you to send more targeted and relevant emails to your customers, leading to higher engagement rates. Additionally, the software is highly customizable, which allows businesses to tailor it to their specific needs. Close also provides excellent customer support, which is critical for businesses that rely on the software to manage first-touch communication on new leads or lead nurturing.

This software tool is the only one that offers all of these features. Automated emails allow you to send your email sequence without manually sending each email. List segmentation lets you target specific groups with more relevant emails. The A/B testing tool allows you to test different versions of your email before sending it to your entire list. This software is also highly customizable, which makes it perfect for businesses of all sizes. Close's customer support is excellent. They even offer a Winner tool that automatically sends the winning version of your email campaign to your entire list once the test is complete - saving you time and effort.

Get the all-in-one CRM software to boost email marketing strategies.

Conclusion

Compared to alternatives like Mailchimp, Close is more expensive. However, it offers a wider range of features, including automated emails, list segmentation, and A/B testing. These features allow you to send more targeted and relevant emails to your customers, leading to higher engagement rates.

Close ranks #17 on our list because it provides excellent email automation and customization capabilities that allow businesses to tailor the software to their specific needs. Additionally, the software's customer support is excellent, which is critical for businesses that rely on the software to manage first-touch communication or lead nurturing. It also offers a wide range of features, including automated emails, list segmentation, and A/B testing, which can help improve email engagement rates. Overall, Close is a great option for businesses looking for an email marketing tool with robust features and excellent customer support.

Top Features Expand Collapse

Automated emails

Create powerful sales sequence for an optimized workflow and faster sales.

What this is

With Close's email marketing software, you can automate your email sequences so that you don't have to send each individual email manually. You can set up the sequence Once you've written your emails and decided how often you want them to go out, Close will automatically send them to you. It works by sending each email in the sequence to each contact on your list, one at a time. It will then wait the time you've specified before sending the next email in the sequence. It also ensures that each contact receives only each email in the sequence once.

Why this matters

Email automation can save you a lot of time, especially if you have many contacts. It can also help ensure that your emails are being sent out regularly, which is important for keeping your list engaged. Additionally, it can help ensure that each contact only receives each email once, which helps prevent them from getting overwhelmed or unsubscribing from your list. This feature is also important because it allows you to track how each contact responds to your emails so that you can adjust your sequence accordingly.

Our experience

We have found the email automation feature very helpful in our work. It has saved us a lot of time by automatically sending out our email sequences. We've also been able to use it to track how each contact responds to our emails, which has helped us optimize our sequence. Another way we used it was when we needed to follow up with many contacts in a short time. By automating our emails, we could ensure that each contact received the same email simultaneously without having to send each one manually. The only difficulty we've had is when we wanted to change an existing sequence. We found it difficult to edit an automated sequence once it had been set up. However, we solved this problem by creating a new sequence and copying over the emails from the old one.

List Segmentation

Enhance your list's predefined attributes by simply adding filters to effectively segment contacts.

What this is

List segmentation is the process of dividing your email list into smaller groups based on specific criteria. This allows you to send more targeted and relevant emails to each group, leading to higher engagement rates. It works by dividing your list into segments and then creating separate email campaigns for each segment. It will then send the most relevant email to each segment based on their interests and needs. This feature also allows you to track and analyze the performance of each segment, so you can see which ones are performing well and adjust your campaigns accordingly.

Why this matters

List segmentation is important because it allows you to send more targeted and relevant emails to each group, leading to higher engagement rates. By sending the most relevant email to each segment, you're more likely to get them to engage with your campaign. Additionally, by tracking and analyzing the performance of each segment, you can fine-tune your campaigns for even better results. This feature also ensures that you're not wasting your time and resources on email campaigns that aren't reaching the right people.

Our experience

We've used list segmentation to great effect in our work. It's allowed us to send more targeted and relevant emails to each group, leading to higher engagement rates. We've also been able to track and analyze the performance of each segment so that we can fine-tune our campaigns for even better results. We also used it to save our time and resources on email campaigns that weren't reaching the right people. The only difficulty we had was understanding how to use all the different criteria for segmentation, but Close's excellent customer support team quickly sorted us out.

A/B Testing

Accelerate your cold email outreach by dong A/B testing with Close.

What this is

A/B testing is a technique to compare two versions of an email to determine which one performs better. One version (the control) is sent to a small portion of your list, while the other version (the variant) is sent to the rest of your list. The performance of each version is then measured and compared to determine which performed better. This allows you to test different versions of your email with small groups of people to see which version gets the most engagement before sending the winning version to your entire list.  This feature also has a Winner tool which will automatically send the winning email to your entire list once the test is complete.

Why this matters

Email marketing is only effective if people open and engage with your emails. A/B testing allows you to improve your chances of success by testing different versions of your email before sending it to your entire list. This ensures that you are sending the best possible version of your email, which should result in more people opening and engaging with it. Additionally, the Winner tool means you don't have to manually send the winning email to your entire list - it will automatically be done for you. This saves you time and effort and ensures that everyone on your list receives the best possible version of your email. This is important because it can help you avoid sending a poor-performing email to your entire list, which could result in people unsubscribing or marking your emails as spam.

Our experience

We have used A/B testing on a few occasions, and it has helped allow us to test different versions of our email before sending it to our entire list. This has allowed us to improve the performance of our emails by ensuring that we are sending the best possible version. One difficulty we had was deciding what factors to test - for example, should we test the subject line, the content, the call-to-action, or something else? We eventually decided to test different combinations of these factors to see what worked best for our audience. Another difficulty was choosing which metric to use to determine which version was winning. We eventually settled on open rate as our primary metric, but you could also use click-through rate, conversion rate, or other metrics depending on your goals.

Pros & Cons Expand Collapse

Pros and cons of using Close for your email marketing

Pros

  1. Automated emails save time.
  2. List segmentation allows for more targeted and relevant emails.
  3. A/B testing ensures that the best possible version of your email is being sent.
  4. The Winner tool automatically sends the winning email to your entire list.
  5. Close offers excellent customer support.

Cons

  1. It has a one-stop shopping video that answers only some of your questions.
  2. You can over-organize and take away time from closing if you're not careful.
  3. It is difficult to edit an automated sequence once it has been set up.
Pricing Expand Collapse

Close Pricing

Close offers a few pricing options, depending on the features you need. The entry-level price is $29/month, which includes one user and up to 500 contacts. You can upgrade to one of their other plans if you need more users or contacts. Overall, Close's pricing is affordable compared to similar email marketing tools on the market. They also offer a free trial to try out the tool before committing to a plan.

#18 Litmus

4.6
Overview Expand Collapse

Litmus is a software tool that allows you to test your email design across various devices and browsers, even in dark mode. This way, you can be sure that your email looks great on all devices and platforms. Additionally, Litmus has a previews & QA feature that allows you to send yourself a test email to check for things like how the email will look on different screen sizes, whether it will work with dark mode, and whether spam filters will catch it. Finally, Litmus's accessibility feature provides valuable insight into the quality of email designs and user engagements across all digital devices.

It is the only tool I know of that offers all three of these features in one place. Additionally, it is easy to use and has a clean interface. Litmus is also popular and well-supported by its team. The only drawback is that it can be expensive for small businesses. However, the economic benefits should be noticed if the tool is well used at the first closing.

Build digital connections and empower your business with Litmus.

Conclusion

Compared to alternatives like Mailchimp and Constant Contact, Litmus is more expensive. However, it offers a lot of features that justify the cost. For example, it has an email testing feature that allows you to test your email design across various devices and browsers. Additionally, it has a previews & QA feature that allows you to send yourself a test email to check for things like how the email will look on different screen sizes, whether it will work with dark mode, and whether spam filters will catch it. Finally, Litmus's accessibility feature provides valuable insight into the quality of email designs and user engagements across all digital devices.

Litmus ranks #18 on our list because its pricing is expensive compared to other email marketing tools, but its features justify the cost. It is also the only tool that offers all three features mentioned above in one place. Additionally, it is easy to use and has a clean interface. Litmus is also popular and well-supported by its team. Overall, it is a great tool for email marketing, but it may not be the best choice for small businesses due to its price.

Top Features Expand Collapse

Email Testing

Cut email testing time by 50% with Litmus.

What this is

Litmus's email testing feature allows you to test your email design across various devices and browsers, even in dark mode. This way, you can be sure that your email looks great on all devices and platforms.  It works by taking a screenshot of your email design on each device and browser, then comparing it to the screenshots of other emails tested on Litmus. It will then give you a report of how your email looks on each device and browser and any problems that need to be fixed. This feature also ensures that your email looks great in all email clients by testing how each client renders your email. Litmus will then give you a report of how your email looks in each client and any problems that need to be fixed.

Why this matters

Testing your email design on multiple devices and browsers is important because it ensures that your email will look great on all devices and platforms. This is especially important if you send out mass emails, such as newsletters or announcements. By testing your email design ahead of time, you can avoid potential problems with how your email looks on different devices and browsers. Additionally, this feature allows you to test how dark mode affects your email design. With more and more people using dark mode on their devices, it's important to test how your email looks in this setting. This feature is important because it allows you to test your email design in all email clients to ensure it looks great. By testing how each client renders your email, you can avoid any potential problems with how your email looks in different clients. 

Our experience

We used Litmus's email testing feature to test our email designs across various devices and browsers. We found this feature to be very helpful in ensuring that our emails looked great on all devices and platforms. We also found it helpful in testing how dark mode affected our email designs. Another way we used it was when we were testing how different email clients rendered our emails. This helped ensure that our emails looked great in all the email clients we tested. One difficulty we had was that some of the devices and browsers Litmus didn't have screenshots so we couldn't test those designs on those devices and browsers. However, we found workarounds for this by using other tools.

Previews & QA

Run an automated pre-send Litmus Test and preview it from a single spot.

What this is

Previews & QA is a feature that allows you to test your email design across different email clients and devices. This includes checking how the email will look on different screen sizes, whether it will work with dark mode, and whether spam filters will catch it. It works by sending you a test email to your own address, which you can open in different email clients and devices to check how it looks. It will then show you a report of any errors or issues that need to be fixed. This feature also has a checklist to help you make sure that your email is ready to be sent out.

Why this matters

This feature is important because it allows you to test your email design before sending it out to your subscribers. This means you can catch any errors or issues before they cause problems for your subscribers. It also helps you ensure that your email looks its best on all devices and platforms, which can help improve engagement and click-through rates. This feature also ensures that your email complies with spam filters, which can prevent your email from being caught in the spam folder. This is important because it can help you avoid marking your email as spam and prevent it from being seen by your subscribers.

Our experience

We have used this feature to test our email designs across different devices and platforms. It has helped catch errors and ensure that our emails look their best on all devices. We have also found the checklist to help make sure that we are ready to send out our email campaigns. One area we could improve on is that the Previews & QA report can be slow to update, so we have to wait for a new report before seeing any changes we made to our design. This can be frustrating if we try to make quick changes or fixes. However, this feature has been very helpful in testing and improving our email designs.

Accessibility

Improve readability and email design quality with Litmus' Email Accessibility feature.

What this is

The Accessibility feature on Litmus provides valuable insight into the quality of email designs and user engagements across all digital devices. It includes a screen reader, a tool that helps users preview emails on various devices. Additionally, the Accessibility feature includes an Alt text for the image path, which allows users to see how images will look on different devices. This feature allows users to test their email designs on different devices. It also has a Dark Mode option, which allows users to see how their email will look in different lighting conditions.

Why this matters

The Accessibility feature is important because it helps companies create emails accessible to all users. This is especially important for companies that want to reach a wide audience through email marketing campaigns. Additionally, the Accessibility feature helps companies to ensure that their emails are compatible with different devices and browsers. This is important because email marketing campaigns allow companies to reach more customers. Finally, the Accessibility feature helps companies to test their email designs in different lighting conditions. This is important because it allows companies to optimize their email designs for different environments. It also ensures that companies can send readable emails in light and dark conditions.

Our experience

We used the Accessibility feature to test our email designs on different devices. This feature helped ensure that our emails were compatible with different devices. We also found that the Accessibility feature helped us optimize our email designs for different environments. Finally, we found that the Dark Mode option was especially helpful in ensuring that our emails were readable in both light and dark conditions. The only difficulty we had with this feature was that it took some time to update. However, we were able to solve this problem by using the Litmus preview tool.

Pros & Cons Expand Collapse

Pros and cons of using Litmus for your email marketing

Pros

  1. Allows you to test your email design across various devices and browsers.
  2. Allows you to test your email design before sending it out to your subscribers. 
  3. Helps you catch any errors or issues before they cause problems for your subscribers. 
  4. Provides valuable insight into the quality of email designs and user engagements across all digital devices. 
  5. Allows users to see how images will look on different devices.

Cons

  1. It can be expensive for small businesses. 
  2. The Previews & QA report can be slow to update. 
  3. Finding workarounds for devices and browsers with Litmus that don't have screenshots can be difficult.
Pricing Expand Collapse

Litmus Pricing

  • $99/month (annual billing) - this is their most popular plan
  • $79/month (bi-annual billing) 
  • $49/month (quarterly billing)
  • Custom plans available upon request

The price is expensive compared to other email marketing tools but offers many features that justify the cost. They have a 7-day free trial, and you do not need to provide your credit card information. After the trial, you will need to get a quote for pricing.

#19 Twilio SendGrid Email Marketing Campaigns

4.0
Overview Expand Collapse

Twilio SendGrid Email Marketing Campaigns is a software tool that allows users to create and send email campaigns. It offers a library of email templates, an easy-to-use drag-and-drop interface, and built-in A/B testing and segmentation features. With good reason, Twilio SendGrid Email Marketing Campaigns are one of the most popular marketing tools on the market. It's easy to use yet still packed with powerful features that allow you to create high-quality emails quickly and easily. Additionally, its Segmentation feature allows you to send different emails. It is the only tool that offers a library of email templates, an easy-to-use drag-and-drop interface, and built-in A/B testing and segmentation features. It is the only tool I know that is this easy to use and has all these features.

If you need a tool that allows you to quickly and easily create beautiful, professional-looking emails, Twilio SendGrid Email Marketing Campaigns is a great choice. However, if you need more advanced features, such as the ability to segment your list or track the detailed results of your campaigns, you may want to consider another tool.

Twilio SendGrid offers AI-powered deliverability to help accelerate email marketing campaigns.

Conclusion

Compared to alternatives like MailChimp and Constant Contact, Twilio SendGrid Email Marketing Campaigns are more expensive. However, it does offer some features that the other two do not, such as a library of email templates and built-in A/B testing. Additionally, its Segmentation feature allows you to send different emails to different groups of people on your list, which can be very helpful in targeting your audience. Overall, Twilio SendGrid Email Marketing Campaigns is a good choice for those who need a tool that is easy to use yet still packed with powerful features.

Twilio SendGrid Email Marketing Campaigns ranks #19 on our list because it offers many features at an affordable price. It's easy to use yet still packed with powerful features that allow you to create high-quality emails quickly and easily. Additionally, its Segmentation feature allows you to send different emails. If you need a tool that allows you to quickly and easily create beautiful, professional-looking emails, Twilio SendGrid Email Marketing Campaigns is a great choice.

Top Features Expand Collapse

Email Templates

You can save time just by editing and customizing Twilio SendGrid's email templates.

What this is

Email templates are predesigned email layouts that you can use as a starting point for your own emails. Twilio SendGrid Email Marketing Campaigns offers a library of email templates you can browse and choose from. It provides a basic structure for your email so that you don't have to start from scratch whenever you want to send an email. It works by filling in the blanks of the template with your own content. This feature makes creating beautiful and professional-looking emails easy without knowing HTML or design.

Why this matters

Email templates are important because they save you time and help you create better-looking emails. When starting out with email marketing, it can be tempting just to use a basic text email. However, this doesn't give your company the best chance to stand out. With an email template, you can create an attractive and effective email in minutes without hiring a designer. Additionally, using an email template ensures that your emails will always have a consistent look and feel, which builds trust with your subscribers. This feature is also important because it allows you to A/B test different email templates to see which performs better with your audience.

Our experience

We used the email template feature when we were first starting out with our email marketing campaigns. We found it to be very helpful in creating beautiful and professional-looking emails. However, we needed some help with using the feature at first. We found it difficult to find the right template for our needs, and we also had trouble customizing the templates to match our brand's voice and style. However, we solved these problems by researching and working closely with our designer. Overall, we found this feature useful in quickly and easily creating high-quality emails.

A/B Testing

With Twilio SendGrid's email testing feature, you can A/B test your campaigns and fine-tune to get the most effective one.

What this is

A/B testing is a feature that allows users to test two different versions of an email before sending it out to their entire list. This way, they can see which version gets the best response rate and use that one for the final campaign. It works by sending out the two different versions of the email to a small subset of people on the user's list and then measuring which one got more clicks, opens, or whatever other metric they're interested in. It will automatically send the winning email to the rest of the list. This feature also has a built-in A/B testing tool that makes it easy to set up and track the results of your tests.

Why this matters

A/B testing is important because it allows you to fine-tune your email campaigns to be as effective as possible. By testing different versions of your emails, you can see which ones get the best response from your audience and ensure that your final campaign is the most successful. it also provides valuable insights into what works and what doesn't work for your audience, which can be useful for future campaigns. This is important because it can help you save time and resources by not wasting them on campaigns that are unlikely to be successful.

Our experience

We used the A/B testing feature to test two different versions of an email campaign. We wanted to see which version got more clicks, so we set up our tests accordingly. We found that the A/B testing tool was easy to use and provided valuable insights into our audience's preferences. We also found that it helped us fine-tune our email campaigns to be more effective overall. 

However, we needed some help tracking our tests' results, which made it difficult to know which version was performing better. To solve this problem, we contacted customer support, and they gave us a detailed report showing our test results. This helped us make informed decisions about future campaigns.

Segmentation

Create strategic segments and tailor-made your campaigns to boost engagement.

What this is

Segmentation allows you to send different emails to different groups based on criteria you set, such as location, purchase history, or engagement with your brand. This allows you to send more targeted and relevant emails, leading to higher engagement rates. This feature creates segments, which are groups of people with certain characteristics. Once you have created a segment, you can create an email campaign tailored to that group. It also has a sub-accounts feature that allows you to segment your list further by creating separate accounts for each group.

Why this matters

Segmenting your list is important because it allows you to send more targeted and relevant emails. This can lead to higher engagement rates, as people will likely engage with an email tailored to them. It also allows you to track the performance of each segment separately, so you can see which segments are performing well and adjust your campaigns accordingly. This is important because it allows you to make the most of your email list and maximize your results. It is crucial for a company that wants to do email marketing to have this feature.

Our experience

We used the segmentation feature to send different emails to different groups of people based on their location. We also used it for our holiday campaign, segmenting our list by purchase history. This allowed us to send more targeted and relevant emails to each group, which led to higher engagement rates. We also used it for our anniversary campaign, creating a separate account for each group to track each segment's performance. This helped us see which segments were performing well and adjust our campaigns accordingly. The only difficulty we had was creating the segments, as there were a lot of options, and we needed to decide which ones to use. However, we solved this problem by researching and finding the best criteria for our segments.

Pros & Cons Expand Collapse

Pros and cons of using Twilio SendGrid Email Marketing Campaigns for your email marketing

Pros

  1. Easy to use drag and drop interface.
  2. Built-in A/B testing and segmentation features.
  3. It has a library of email templates.
  4. Easy to integrate and packed with powerful features.
  5. Ensures that your emails will always have a consistent look and feel.

Cons

  1. It can be difficult to find the right template for your needs.
  2. You may need to hire a designer to help you customize the templates.
  3. The A/B testing tool can be difficult to use.
Pricing Expand Collapse

Twilio SendGrid Email Marketing Campaigns Pricing

  • $9.95/month for the first 1000 contacts
  • $15.95/month for up to 2500 contacts
  • $25.95/month for up to 5000 contacts. 

There is also a pay-as-you-go option which starts at $0.50 per 100 contacts. The pricing for Twilio SendGrid Email Marketing Campaigns is affordable for a tool that does email marketing. They have a free trial, but you have to get a quote for Pricing once the free trial expires.

#20 Snovio

4.5
Overview Expand Collapse

Snovio is a software tool that allows users to find the email addresses of their potential customers and then send them automated emails. It also has a drip campaigns feature, which allows you to automate your emails so that they are sent out over a period of time (for example, once every week). This is useful because you can skip sending out your emails every week manually - Snovio will do it for you. Additionally, Snovio has an email tracking feature, which allows you to see when your email has been opened and how many times it has been opened. You can also see if the recipient clicked on any links in your email.

It is unique because it provides an all-in-one tool for generating leads, sending automated emails, and managing the sales process with its easy-to-operate CRM. It is also the only tool that offers a warm-up feature, which allows you to gradually increase the number of emails you send out over time so that your account doesn't get flagged as spam. If you're looking for an email marketing tool that is easy to use and has all the features you need, then Snovio is a great option.

Snovio is your partner in better leads engagement and revenue growth.

Conclusion

Compared to alternatives like Sendinblue and Hubspot, Snovio is more expensive. However, it does offer a free trial, so you can try it before you buy it. You also have the option to get a quote for Pricing if you want to explore other options. It also has more features than the alternatives, which may make it worth the price for some users.

Snovio ranks #20 on our list because it is a software tool that allows users to find the email addresses of their potential customers and then send them automated emails. It also has a drip campaigns feature, which allows you to automate your emails so that they are sent out over a period of time (for example, once every week). This is useful because you can skip sending out your emails every week manually - Snovio will do it for you. Additionally, Snovio has an email tracking feature, which allows you to see when your email has been opened. Overall, we found Snovio to be a valuable tool. If what you need is an email marketing tool that is easy to use and has all the features you need, then Snovio is a great option.

Top Features Expand Collapse

Email Drip Campaigns

Build multi-flow drip campaigns and increase engagement with Snovio's easy set-up.

What this is

Snovio's email drip campaigns allow you to automate your email outreach by sending a series of pre-written emails to your leads over a period of time. You can set up your campaign so new leads are automatically added, and the emails are sent according to your defined schedule. It works by sending each lead an email as soon as they're added to the campaign and then sending follow-up emails at specified intervals. It will then continue to send emails until the lead responds or unsubscribes.

Why this matters

Email drip campaigns are a great way to automate your email outreach and stay in touch with your leads without manually sending each email. By sending a series of pre-written emails, you can ensure that your leads get consistent information about your product or service and that you're staying top of mind. Additionally, by setting up automated follow-ups, you can increase the likelihood of getting a response from your leads. This feature is also important because it allows you to track the performance of your email campaigns and see which ones are getting the most responses.

Our experience

We used Snovio's email drip campaigns to automate our email outreach for a product launch. We added all of our leads to the campaign and set it up so that they would receive an initial email as soon as they were added, followed by two more emails at intervals of 3 days. We found this feature to be very helpful in keeping our leads engaged with our product launch and ensuring that we stayed top of mind. Additionally, we were able to track the performance of our campaign and see which messages got the most responses. One difficulty we had was that some of our leads did not receive all three emails, but we solved this by manually sending them follow-up emails outside the campaign.

Cold Email Outreach

One of the best ways to get your ROI is by using Snovio to create your cold email automation campaigns.

What this is

Snovio's Cold Email Outreach feature allows users to find the email addresses of their potential customers and then send them automated emails.  The process works like this: first, you enter a list of potential customers into Snovio. Then, Snovio will find the email addresses of those potential customers. Finally, you can write an email to all those customers with just a few clicks.  You can also use Snovio's drip campaigns feature in conjunction with cold email outreach. Drip campaigns allow you to automate your emails so that they are sent out over a period of time (for example, once every week). This is useful because you can skip sending out your emails every week manually - Snovio will do it for you. This feature also has a warm-up feature, which allows you to gradually increase the number of emails you send out over time so that your account doesn't get flagged as spam.

Why this matters

The Cold Email Outreach feature is important because it allows companies to easily find and contact potential customers. This can be difficult and time-consuming to do manually, but with Snovio, it can be done automatically. Companies can save time and resources using Snovio's Cold Email Outreach feature. This feature provides a simple and effective way for companies to reach out to potential customers. This is important because it can help companies to increase their sales and grow their business. With this feature, companies can also track the performance of their cold email campaigns, so they can see how many people are opening and responding to their emails. This information is valuable because it allows companies to improve their email marketing strategies.

Our experience

We have used Snovio's Cold Email Outreach feature for our work and found it very effective. We have used it to find the email addresses of potential customers and then send them automated emails. We have also used Snovio's drip campaigns feature in conjunction with cold email outreach, which has been very helpful. We also used it during our Beta phase and found it to be a valuable tool. The biggest difficulty was that some potential customers did not have email addresses on their websites. However, we solved this problem using Snovio's Domain Search feature, which allows you to search for email addresses associated with a particular domain (for example, @gmail.com). This allowed us to find the email addresses of those potential customers who still needed to list them on their websites. We have found Snovio's Cold Email Outreach feature to be very effective and easy to use.

Email Tracking

Get real-time push notifications and proactively convert leads with Snovio's Email Tracker tool.

What this is

Email tracking is a feature that allows you to see when your email has been opened and how many times it has been opened. You can also see if the recipient clicked on any links in your email. This information can be useful for follow-up emails or understanding which parts of your email are most effective. It works by adding a small image to your email that is invisible to the recipient and then tracking when that image is loaded. It also has the ability to track whether an email has been forwarded.

Why this matters

This feature is important because it allows you to see if your email is being read and if the recipient is taking action based on your email. This information can improve your email marketing strategy by understanding what works and what doesn't work in your emails. It can also be helpful for follow-up emails so that you know when to send them. This is important because the timing of follow-up emails can be critical to their success.

Our experience

We used this feature to track our email open rates and click-through rates. We found it very helpful to understand which parts of our email were most effective. It was also helpful for follow-up emails to see if the recipient had read our previous email. One difficulty was that the tracking information could have been more accurate and sometimes showed that an email had been opened when it hadn't been. However, overall we found this feature to be very useful in improving our email marketing strategy.

Pros & Cons Expand Collapse

Pros and cons of using Snovio for your email marketing

Pros

  1. All-in-one tool for email marketing, lead generation, and sales management.
  2. Easy to use with a clean interface.
  3. The warmup feature gradually increases the number of emails sent over time to avoid account flagging as spam.
  4. Ensures consistent information is sent to leads with automated email drip campaigns.
  5. Tracks performance of email campaigns and provides valuable data for improvement strategies.

Cons

  1. Some potential customers may need an email address listed on their website. 
  2. It may be difficult to find the contact information of some potential customers. 
  3. Accounts can be flagged as spam if too many emails are sent out at once without the warmup feature.
Pricing Expand Collapse

Snovio Pricing

The price for Snovio is $69/month. This price is considered expensive in the market for a tool that does email marketing. However, they offer a free trial, so you can try it before buying it. You also have the option to get a quote for Pricing if you want to explore other options.

#21 NetHunt CRM

4.7
Overview Expand Collapse

NetHunt CRM is a software tool that allows businesses to automate their email marketing processes. It has many features that make it unique compared to other email marketing tools, including its email integration, workflow automation, and email template features. These features make NetHunt CRM user-friendly and easy to use while providing valuable insights into customer behavior. The only difficulty we had was when we first set it up and tried to figure out how everything worked. However, after reading through the documentation and playing around, we quickly got the hang of it.

In terms of ease of use, NetHunt CRM is one of the best email marketing tools out there. It has a very user-friendly interface and easy-to-use features. The only difficulty we had was when we first set it up and tried to figure out how everything worked. However, after reading through the documentation and playing around, we quickly got the hang of it.

In terms of effectiveness, NetHunt CRM is also one of the best email marketing tools out there. Its tracking features allow you to see which customers are interested in your product or service so that you can follow up with them accordingly. Additionally, its workflow automation feature allows businesses to automate repetitive tasks within the email marketing software to save time. This can lead to increased productivity and profitability.

NetHunt CRM is less popular than other email marketing tools on the market; however, it has a loyal following among those who have used it. This is likely due to its high functionality and ease of use. In terms of support, NetHunt CRM offers excellent support for its users. They have an extensive knowledge base that covers all aspects of using the tool.

Manage email campaigns more effectively and boost business growth with NetHunt CRM.

Conclusion

Compared to alternatives like Sendinblue and Hubspot, NetHunt CRM is a bit more expensive. However, it does offer more features and customization options. Additionally, their customer support is excellent. NetHunt CRM is a great option for businesses looking for an email marketing tool with robust functionality. In terms of ease of use, NetHunt CRM is one of the best email marketing tools out there. It has a very user-friendly interface and easy-to-use features. 

The only difficulty we had was when we first set it up and tried to figure out how everything worked. Unlike Sendinblue and HubSpot, NetHunt CRM offers an email integration feature that allows you to connect your Gmail account to the software. This is a very important feature for businesses as it saves time by automatically syncing and organizing all of your emails within the tool. NetHunt CRM’s workflow automation feature allows businesses to automate repetitive tasks within the email marketing software to save time. This can lead to increased productivity and profitability. NetHunt CRM is a great option for businesses looking for an email marketing tool with robust functionality.

NetHunt CRM ranks #21 on our list because it is a great option for businesses looking for an email marketing tool with robust functionality. It has many features that make it unique compared to other tools, including its email integration, workflow automation, and email template features. These features make NetHunt CRM user-friendly and easy to use while providing valuable insights into customer behavior. Additionally, the support offered by NetHunt CRM is excellent.

Top Features Expand Collapse

Email Integration

Automatically sync and organize with NetHunt's CRM email integration and bring sales automation straight into your inbox.

What this is

NetHunt CRM’s email integration feature allows you to connect your Gmail account to the software so that all your emails are automatically synced and organized within the tool. It is the most important feature of NetHunt CRM’s email marketing software tool. This feature works by organizing your contacts into different lists, called campaigns, and allows you to send mass emails to those lists. It will then track things like who opens your email, clicks on links in your email, and more.

Why this matters

This feature is important because it allows you to track all your emails and customers in one place easily. It also makes it easy to send mass emails to your contacts list without manually entering each contact’s information into the tool. Additionally, the tracking features allow you to see which customers are interested in your product or service so that you can follow up with them accordingly. This feature is beneficial because it allows businesses to save time and money by automating their email marketing processes. Furthermore, it provides valuable insights into customer behavior. Without this feature, businesses would have to manually keep track of their customer interactions, which is time-consuming and prone to error.

Our experience

We have used NetHunt CRM’s email integration feature extensively for our work. We find it to be very user-friendly and easy to use. Additionally, the tracking features are extremely helpful in understanding customer behavior. We also used it when we were starting our business, which allowed us to save a lot of time by automating our email marketing processes. We set up our Gmail account to sync automatically with the tool and created different campaigns for our different lists of contacts. We could easily send mass emails to those lists and track who opened them, clicked on links, etc. The only difficulty we had was when we first set it up and tried to figure out how everything worked. However, after reading through the documentation and playing around, we quickly got the hang of it.

Workflows

Automate tasks and create repetitive tasks efficiently with NetHunt's CRM workflows.

What this is

The next most important feature of NetHunt CRM’s email marketing software tool is the Workflows feature. This allows users to automate repetitive tasks within the email marketing software to save time. Workflows can be customized and created to fit the needs of any user. It creates a set of rules that will trigger certain actions when specific conditions are met. It will then automatically carry out those actions according to the rules set.

Why this matters

This feature is important for companies because it allows them to automate tasks normally done manually. This can save a lot of time and help to improve efficiency. It also helps to ensure that tasks are carried out correctly, as they will always follow the same rules. Furthermore, it can help to free up staff members from having to do repetitive tasks so that they can focus on more important things. These are all beneficial because they can lead to increased productivity and profitability. Without this feature, companies would have to do everything manually, which would be much more time-consuming and less efficient.

Our experience

We used this feature to automate sending follow-up emails to clients. We created a workflow that would send an email after three days if the client had yet to reply to our initial contact. This saved us much time, as we could have remembered to send the follow-up emails ourselves. It also meant that we were more likely to get a response from the client, as they would receive the email at exactly the right time. We also used it when we were sending out many emails, as it meant that we didn’t have to do each one individually. We found this feature to be very helpful and easy to use. The only difficulty we had was when we first set it up, as there was a bit of a learning curve. However, once we got the hang of it, it was very straightforward and saved us a lot of time.

Email Templates

Maximize efficiency and automate bulk-emailing with NetHunt CRM's pre-made templates.

What this is

Email templates are email macros that you can insert into an email draft quickly. This is useful when you want to send similar emails often or have a lot of information you need to include in every email. You can create your own templates or use NetHunt CRM’s pre-made ones. This feature creates a library of email templates you can access from the NetHunt CRM interface. It will then insert the template into your email draft so you can quickly fill in the information.

Why this matters

Email templates are important because they save time and make it easy to include all necessary information in every email. This feature is essential for a company that wants to do email marketing because it allows you to send many emails quickly and easily. Additionally, it ensures that every email contains all the relevant information you want to include. This feature is beneficial because it makes email marketing more efficient and effective. Without this feature, companies would have to manually insert all necessary information into every email, which would take a lot of time. Additionally, it would be easy to forget to include some important information.

Our experience

We used this feature by creating our own email templates for the different types of emails that we often send. This made it quick and easy to insert the relevant information into each email. We also found NetHunt CRM’s pre-made templates to be very helpful. We also used it when we wanted to include a lot of information in an email. We found that this made it easy to ensure that we included everything we wanted. One difficulty we had was remembering which template to use for each type of email. To solve this, we created a list of the different types of emails and the corresponding templates. This made finding the right template for each email quick and easy.

Pros & Cons Expand Collapse

Pros and cons of using NetHunt CRM for your email marketing

Pros

  1. Ease of use.
  2. Effective tracking features.
  3. Workflow automation saves time.
  4. Extensive support is available.
  5. User-friendly interface.

Cons

  1. Some features require a bit of a learning curve.
  2. Not as popular as some other email marketing tools.
  3. It may be more expensive than some other tools.
Pricing Expand Collapse

NetHunt CRM pricing

  • $24.00/month - entry-level price
  • $36.00/month - standard price
  • $48.00/month - premium price

The pricing for NetHunt CRM is a bit higher than other similar email marketing tools. Still, it does offer more features and customization options. They have a free trial, but you will need to contact them for pricing if you want to use the tool after the trial period.

#22 Elastic Email

4.4
Overview Expand Collapse

Elastic Email is a software tool used for email marketing. It’s unique in that it offers features like email automation and contact management, which can save time and effort compared to other tools that don’t offer these same features. Elastic Email also strongly focuses on deliverability, meaning your emails are more likely to end up in inboxes rather than spam folders. The tool is easy to use once you get the hang of it, but there is a bit of a learning curve at first. Support is responsive and helpful, but pricing can be expensive depending on your needs.

In terms of features, Elastic Email offers automation and contact management. Automation can be used to send emails at specific times or in response to certain actions taken by the recipient. This can save a lot of time compared to other tools that don’t offer this same feature. Contact management allows you to segment your contacts into different groups to target them with specific marketing campaigns. This is beneficial because it helps you avoid spamming your contacts and only sending them emails that are relevant to them.

Unlike other software tools in email marketing, Elastic Email strongly focuses on deliverability. Your emails are more likely to end up in inboxes than spam folders. Elastic Email offers several features that can help you improve your open and click-through rates, such as A/B testing and triggered emails. In terms of ease of use, Elastic Email is easy to use once you get the hang of it. However, there is a bit of a learning curve at first. The tool comes with documentation and tutorials to help you get started, but it may take some time before you can fully utilize all of its features.

A fast, flexible and cost-effective solution to scaling your business through email.

Conclusion

Compared to alternatives like Mailchimp and Constant Contact, Elastic Email is more affordable. They also offer a free trial, and you only have to pay for the number of contacts in your account each month. In terms of features, they offer automation and contact management. Automation can be used to send emails at specific times or in response to certain actions taken by the recipient. This can save a lot of time compared to other tools that don’t offer this same feature. Contact management allows you to segment your contacts into different groups to target them with specific marketing campaigns. This is beneficial because it helps you avoid spamming your contacts and only sending them emails that are relevant to them.

Elastic Email ranks #22 on our list because they are one of the most affordable marketing platforms. They offer a free trial, and you only have to pay for the number of contacts you have in your account each month. When it comes to features, they offer automation and contact management. Unlike other alternatives, it is very easy to segment your contacts into different groups so that you can target them with specific marketing campaigns. Overall, Elastic Email is a great tool for those looking for an affordable and easy-to-use email marketing platform.

Top Features Expand Collapse

Email Automation

Create triggers and automate email campaigns with Elastic Email.

What this is

Elastic Email’s email automation feature allows you to automate your email marketing campaigns so that they are sent out at a predetermined time and date. You can also set up triggers so that certain emails are only sent when specific conditions are met. It is a very powerful tool that can save you a lot of time and effort. This feature works by creating a campaign and setting up the automation rules. It is important to note that you can only automate campaigns that have already been created.

Why this matters

Email automation is a very useful tool for companies that want to do email marketing because it allows you to save time and effort by Automating your email marketing campaigns. It also allows you to create triggered emails, which are emails that are only sent when specific conditions are met. This can be very useful for targeted marketing. For example, if you have a list of customers who have purchased in the past month, you could set up an automated campaign to send them a coupon code for their next purchase. Or, if you have a list of customers who haven’t purchased in the past six months, you could set up an automated campaign to send them information about your latest products or offers. This is beneficial because it allows you to target your marketing efforts toward those most likely to purchase. Without this feature, you would have to manually send out these emails, which would take time and effort.

Our experience

We have used the email automation feature to automate our email marketing campaigns. It is a very powerful tool that has saved us time and effort. We have also used it to create triggered emails, which are emails that are only sent when specific conditions are met. This has been very useful for targeted marketing. We used it when we had a list of customers who had purchased in the past month and sent them a coupon code for their next purchase. We also used it when we had a list of customers who hadn’t purchased in the past six months, and we sent them information about our latest products or offers. This is beneficial because it allows you to target your marketing efforts toward those most likely to purchase. The only difficulty we have with this feature is that it can be difficult to set up the automation rules. However, once you get the hang of it, it is very easy to use.

Contact Management

Store, manage, and segment contacts from one platform to create targeted marketing campaigns.

What this is

Contact management is a feature of email marketing software that allows users to store and organize their contacts in one place. This can include contact information, contact groups, and tags. It also allows users to segment their contacts into different groups for targeted marketing campaigns. This feature works by organizing all of your contacts into one place so that you can easily manage them and create targeted marketing campaigns. It will then send your marketing emails to only the contacts in the groups you have created.

Why this matters

This feature is important because it allows you to easily store all your contacts in one place, segment them into different groups, and target them with specific marketing campaigns. This can help you save time and money by not having to send out mass emails to everyone on your list. It also allows you to track which contacts are opening your emails and clicking on your links to see what is working and what is not. Furthermore, this feature can help you avoid spamming your contacts by only sending them emails that are relevant to them. This is beneficial because it can help increase your open and click-through rates, ultimately leading to more sales. Without this feature, you would have to manually manage your contacts, which can be time-consuming and difficult.

Our experience

We used the contact management feature of Elastic Email to segment our contacts into different groups. We created groups for customers, prospects, and leads. We then created targeted marketing campaigns for each group. This helped us save time by not having to send out mass emails to everyone on our list. It also allowed us to track which contacts were opening our emails and clicking on our links to see what was working and what was not. We also used it when we sent out a survey to our contacts. We were able to segment the contacts who responded to the survey so that we could follow up with them accordingly. The only difficulty we had was when we tried to add a new contact group, it did not save properly. We solved this by refreshing the page and then adding the group again.

Automation Workflow

Create and find triggers that fit your strategy, automate it and make the most out of every campaign.

What this is

Elastic Email’s Automation Workflow feature is a tool that allows companies to automate their email marketing. This can be done by creating a series of emails and setting them to go out at specific times or in response to specific actions taken by the recipient. Automation Workflows can also send triggered emails, such as an abandoned cart or welcome emails. This feature is very powerful and can save time for email marketing companies. This feature works by creating a series of triggers and actions. Triggers are things like opening an email, clicking on a link, or making a purchase. Actions include sending another email, adding the recipient to a list, or sending them to a specific page on your website.

Why this matters

This feature is important because it allows companies to automate their email marketing. This can save a lot of time and make sure that emails are sent out at the right time. It can also help companies ensure they send the right emails to the right people. Furthermore, this feature can help companies track what people do with their emails and how they interact with them. This information can be used to improve future email campaigns. Without this feature, companies would have to manually send out their emails, which can be very time-consuming.

Our experience

We used this feature to automate our email marketing. We created a series of emails and set them to go out at specific times or in response to specific actions taken by the recipient. Automation Workflows made it very easy to create these emails and schedule them. We also used it when we did our A/B testing. We created two different emails and set them to go out to two different groups of people. Automation Workflows made it easy to track what happened with each email and how many people opened it, clicked on the links, etc. We only needed help with using it for more complex tasks, such as sending triggered emails. However, we solved this by reading the documentation and watching some tutorials.

Pros & Cons Expand Collapse

Pros and cons of using Elastic Email for your email marketing

Pros

  1. Elastic Email offers a variety of features that can save time and effort.
  2. Support is responsive and helpful. 
  3. Ensures emails are more likely to end up in inboxes. 
  4. Offers features that can help improve open rates and click-through rates. 
  5. Easy to use once you get the hang of it.

Cons

  1. There is a bit of a learning curve at first. 
  2. Pricing can be on the expensive side, depending on your needs. 
  3. Documentation and tutorials could be more user-friendly.
Pricing Expand Collapse

Elastic Email pricing

  • $0.10/contact the first month, then $19/month - 1,000 contacts
  • $29/month - 2,500 contacts
  • $49/month - 5,000 contacts
  • $79/month - 10,000 contacts

Elastic Email is one of the market's most affordable email marketing platforms. They offer a free trial, and you only have to pay for the number of contacts you have in your account each month.

#23 Interseller

4.7
Overview Expand Collapse

Interseller is a software tool that helps you with your email marketing by providing features such as automation, tracking, reporting, and Greenhouse integration. It also has a simple interface that makes it easy to use. One of the unique things about Interseller is its email lookup feature which allows you to find personal and work email addresses for potential candidates quickly - this can be beneficial because it saves time when doing outreach and creates a good workflow with LinkedIn Recruiter. Interstellar's email tracking feature lets you see when your emails are opened, clicked, or replied to. You can follow up accordingly or adjust your sequence based on what’s working well. And finally, their A/B testing feature enables you to test different versions of your email sequence to improve upon it gradually over time - this process can be automated, which saves you even more time! While there may be some drawbacks (such as only being able to test two variations of an email sequence simultaneously), Interseller provides many helpful features that make it a popular choice among those who utilize email marketing tools.

In terms of pricing, Interseller offers a free trial and then has three different subscription plans - Basic, Professional, and Enterprise. The main difference between the three is the number of contacts you can have in your account (with Basic being limited to 500, Professional allowing for 5,000 contacts, and Enterprise having no limit). There is also a pay-as-you-go option for those who need more flexibility. They offer email and chat support Monday through Friday from 9 am to 6 pm EST and 24/7 live chat for enterprise customers.

With all this consideration, Interseller remains a popular choice among email marketing tools because of its unique features, ease of use, and effectiveness.

Interseller is your all-in-one simple solution for your email marketing needs.

Conclusion

Compared to alternatives like Drip and Mailchimp, Interseller is more expensive. Drip’s basic plan starts at $19/month, while Mailchimp’s starts at $9.99/month. However, Interseller offers a free trial and more features than both alternatives. Additionally, their enterprise plans are customizable and can be tailored to fit the needs of your business - this makes them a good choice for those who need a lot of flexibility. Unlike Drip and Mailchimp, Interseller does not have a pay-as-you-go option. So, if you need more flexibility in your pricing, you may want to consider one of these alternatives.

Interseller ranks #23 on our list because they offer unique features such as email lookup and A/B testing, which can benefit those who utilize email marketing tools. Additionally, their interface is simple and easy to use. When it comes to pricing, Interseller is on the expensive side, but they do offer a free trial. They offer email and chat support Monday through Friday from 9 am to 6 pm EST and 24/7 live chat for enterprise customers. In terms of drawbacks, one is that their email lookup feature only finds an incorrect email about 33% of the time. Another is that they only allow you to A/B test two versions of your sequence simultaneously. However, overall they provide many helpful features that make them a popular choice among those who utilize email marketing tools.

Top Features Expand Collapse

Email Lookup

Simply type the name and website url and Interseller's lookup email tool will do the rest.

What this is

Interseller’s email lookup feature allows you to quickly find potential candidates' personal and work email addresses. You can enter a list of names, emails, phone numbers, etc., into the system, and Interseller will search for matching contacts. Once found, you can add the contact to a sequence, and Interseller will send individual emails to the group. This feature works by searching the web for publicly available information. It will then find an incorrect email about 33% of the time or an old email address for a potential candidate they no longer check.

Why this matters

The ability to quickly find and add personal and work email addresses for potential candidates is important because it allows you to land directly in their inboxes. This is especially useful for hard-to-fill roles like engineers, where LinkedIn InMail messages may need to be more effective. Additionally, this feature saves time by automating finding and adding contacts to a sequence. This is beneficial because it allows you to spend more time developing campaigns and conversing with those who respond. Furthermore, the data insights provided by Interseller help measure the success of your email marketing campaigns. Without this feature, you would need to manually search for and add contacts to your sequence, which would be time-consuming and error-prone.

Our experience

We have used Interseller’s email lookup feature to quickly find and add personal and work email addresses for potential candidates. This has been beneficial because it allows us to land directly in their inbox. Additionally, the data insights provided by Interseller help measure the success of our email marketing campaigns. We also used it when looking for a particular candidate, which worked well. We downloaded a list of names, emails, phone numbers, etc., from LinkedIn Recruiter and then uploaded it into Interseller. Once the contacts were found, we could add them to a sequence, and Interseller sent individual emails to the group. However, we had one difficulty: some email addresses were incorrect or out-of-date. To solve this problem, we used another tool to verify the accuracy of the email addresses before adding them to our sequence.

Email Tracking

What this is

Interseller’s email tracking feature lets you see when your emails are opened, clicked, and replied to. It also tells you if an email was sent successfully or if it bounced. You can use this information to follow up with prospects who haven’t responded or adjust your sequence based on what’s working and isn’t. This feature works by inserting a tracking pixel into your email when you send it out through Interseller. Then, the pixel is downloaded when the email is opened, and Interseller can track when and how many times the email was opened.

Why this matters

This feature is important because it lets you see what’s working and what isn’t in your email sequence. You can adjust your sequence accordingly if you’re not getting opens, clicks, or replies. For example, you may want to change the subject line of your emails or add additional follow-up messages. This feature allows you to quickly follow up with prospects interested in your emails by opening or clicking them. This is beneficial because it allows you to have more personalized conversations with prospects and move them further down your sales funnel. Without this feature, you would have to rely on manual follow-ups, which can be time-consuming and difficult to keep track of.

Our experience

We’ve used Interseller’s email tracking feature to track the performance of our email sequences. It’s helped us see what’s working and what isn’t so we can adjust our sequence accordingly. For example, we recently noticed that our emails were being opened more than they were being clicked, so we added a call-to-action to encourage clicks. This helped increase clickthrough rates and ultimately led to more sales. We also use the email tracking feature to quickly follow up with prospects who have shown interest in our product by opening or clicking our emails. This has been beneficial because it allows us to move these prospects further down the sales funnel and convert them into customers. The only difficulty we’ve had with this feature is that it can be difficult to track which emails have been opened or clicked if you’re not using Interseller’s CRM. To solve this problem, we created a spreadsheet where we manually track which emails have been opened or clicked. This has helped keep our sales process organized and efficient.

A/B Testing

Run A/B tests to see which variation performed better to make campaigns more personalized.

What this is

A/B testing is a feature that allows you to test different versions of your email sequence to see which one performs better. You first create two versions of your email sequence to use this feature. Then, Interseller will send both versions to a small portion of your list. After a period of time, Interseller will compare the performance of both sequences and automatically send the winning version to the rest of your list. Then, you can adjust your sequence based on the results of the A/B test.

Why this matters

This feature is important because it allows you to improve your email sequence over time. You can gradually increase your open and click-through rates by constantly testing different versions of your sequence, resulting in more leads and sales. Additionally, this feature can save you time by automating the testing process and sending out your email sequence. This is beneficial because it allows you to focus on other aspects of your business. With this feature, you would be able to manually send out different versions of your sequence and compare the results yourself, which would be time-consuming and tedious.

Our experience

We used this feature when we were trying to increase our open rates. We created two versions of our email sequence and let Interseller A/B test them. After a week, we saw that one version performed significantly better. We then updated our sequence accordingly and saw an immediate increase in our open rates. The process was easy and automated, saving us a lot of time. There was a time we also used it when we were trying to increase our click-through rates. We tested two different versions of our email, one with a link to our website and one with a link to a landing page. After the A/B test was complete, we saw that the version with the link to the landing page performed better. So, we updated our sequence accordingly and saw an immediate increase in click-through rates. The only difficulty we had was trying to test too many variations simultaneously. Interseller only allows you to A/B test two versions of your sequence simultaneously. So, if you want to test more than two, you must do it in multiple rounds. This is not a big deal, but something to keep in mind.

Pros & Cons Expand Collapse

Pros and cons of using Interseller for your email marketing

Pros

  1. Allows you to find personal and work email addresses for potential candidates quickly.
  2. Ensures your emails land directly in their inbox.
  3. Saves time by automating finding and adding contacts to a sequence.
  4. Provides data insights that help measure the success of your email marketing campaigns.
  5. Provides a simple interface that is easy to use.

Cons

  1. The email lookup feature only finds an incorrect email about 33% of the time. 
  2. You can only test two variations of an email sequence at once. 
  3. It can be difficult to track which emails have been opened or clicked.
Pricing Expand Collapse

Interseller pricing

  • $200.00/month

Interseller is definitely on the expensive side of email marketing tools. There are other options out there that offer more affordable plans. However, Interseller offers a free trial, so you can test the tool before committing to a paid plan. You will need a quote from Interseller to determine their enterprise plans’ pricing.

#24 SendPulse

4.6
Overview Expand Collapse

SendPulse is a software tool that we use for our email marketing. It has many unique features in comparison to other tools for email marketing. For example, it has the ability to create automated email marketing flows and campaigns. Automating your email marketing can save you a lot of time and effort. Additionally, SendPulse has a feature called Web Push Notifications, which allows you to send messages to people who have subscribed to your website, even if they are not currently on it. This is beneficial because it means you can reach people even if they are not looking at your website, and it also saves time as you do not have to individually add each person’s email address when sending out mass emails.

Unlike other software tools in email marketing, SendPulse has a free plan which allows you to send up to 15,000 emails per month. This benefits small businesses or individuals who want to try the tool before committing to a paid plan. However, one downside of SendPulse is that it does not have as much support as other tools. Some users have reported that the tool can sometimes be buggy and laggy.

In terms of pricing, SendPulse has a free plan which allows you to send up to 15,000 emails per month. They also have three paid plans the Basic plan costs $9.85/month and allows you to send up to 50,000 emails per month; the Plus plan costs $19.95/month and allows you to send up to 100,000 emails per month; and the Enterprise plan costs $49.95/month and allows you to send an unlimited number of emails per month.

 Overall, SendPulse is a good email marketing tool with many unique features, but it may not be the best option for those who need extensive support or are looking for a more user-friendly option.

Create better workflow and accelerate your sales with SendPulse's email marketing tools.

Conclusion

Compared to alternatives like Hubspot and Mailchimp, SendPulse is more affordable. Additionally, SendPulse has the ability to create automated email marketing flows and campaigns, which can save businesses time and effort. However, one downside of SendPulse is that it does not have as much support as other tools. Some users have reported that the tool can sometimes be buggy and laggy.

SendPulse ranks #24 on our list because it is a good email marketing tool with many unique features. It has the ability to create automated email marketing flows and campaigns, which can save businesses time and effort. However, one downside of SendPulse is that it does not have as much support as other tools. Some users have reported that the tool can sometimes be buggy and laggy. Unlike other alternatives, SendPulse has a free plan which allows businesses to send up to 15,000 emails per month. Moreover, the pricing is affordable for a tool that does email marketing. Overall, SendPulse is a good email marketing tool, but it may not be the best option for those who need extensive support or are looking for a more user-friendly option.

Top Features Expand Collapse

Email Automation

Easily create automation flows with SendPulse's Automation 360 tool.

What this is

SendPulse’s #1 feature is the ability to create automated email marketing flows. With this feature, you can design an email marketing campaign that automatically sends emails to your contacts based on certain criteria you set. It is a powerful tool that can save time and effort by automating your email marketing. It triggers emails based on your contacts’ actions, such as subscribing to a list, opening an email, clicking a link, etc. It will then send them the email you designed for that specific action.

Why this matters

This feature is important because it allows you to create a campaign that will run on autopilot, saving you time and effort. It also allows you to target your contacts with highly relevant emails based on their actions, which can result in higher engagement and conversion rates. Furthermore, it can help you avoid emailing contacts not interested in your products or services. This is beneficial because it can save money by avoiding emails to uninterested contacts.

Our experience

We have used this feature to create several automated email marketing campaigns and found it very effective. It is easy to use and allows you to target your contacts with highly relevant emails. We have also found that the response rate is usually higher for automated email campaigns than for manual ones. We also used it when we were launching our product. We set up an automated email campaign to send emails to our contacts over a few weeks. This allowed us to stay in touch with our contacts and keep them updated on the launch without manually sending out each email. One difficulty was when one of our contacts unsubscribed from our list. We did not want to continue sending them emails, but we wanted to keep their information. SendPulse has a feature called suppression lists which allows you to add contacts who have unsubscribed from your list so that they will no longer receive any emails from you. This solved our problem, and we could continue our automated email campaign without worrying about losing contacts.

Campaigns

Simply add your mailing list and create your email template or choose from 130+ ready-made ones.

What this is

SendPulse’s campaigns feature lets you create and send newsletters, promotional emails, and other mass email campaigns to your subscribers. You can use templates or create your own HTML email messages. It is a great way to keep your subscribers up-to-date on what is going on with your company. This feature works by first building an email list of subscribers and then sending out mass email campaigns to those subscribers. Then, you can track the results of your campaigns to see how many people opened and clicked on your links. It is a great way to measure the success of your email marketing campaigns.

Why this matters

This feature is important because it allows you to reach many people with your email messages. You can use this feature to promote new products, announce sales or discounts, or just keep your subscribers informed about what is going on with your company. This feature is also important because it allows you to track the results of your campaigns so that you can see what works and what does not work in your email marketing efforts. Furthermore, this feature can save you a lot of time and money because you do not have to manually send out each email to each subscriber on your list. Without this feature, email marketing would be a very time-consuming and expensive process.

Our experience

We have used this feature to send out several mass email campaigns. We have found it a very effective way to reach our subscribers. What we did was first create an email list of subscribers. Then, we created our campaign and sent it out to those subscribers. After that, we tracked the results of our campaign to see how many people opened and clicked on our links. We found this feature to be a very effective way to reach our subscribers and promote our products. One difficulty was that some of our subscribers did not receive our emails because their spam filters blocked them. To solve this problem, we contacted those subscribers and asked them to add us to their safe sender list.

Web Push Notifications

Drive your visitors back to your site by creating automatic web notifications.

What this is

SendPulse’s Web Push Notifications is a feature that allows you to send messages to people who have subscribed to your website, even if they are not currently on your website. These notifications can be sent even if the person is not currently on your website, and they will appear in the top corner of their screen. The user can then click on the notification to go to your website. This feature works by the user subscribing to your website’s notifications, and then you can send them messages through SendPulse. The messages are sent through the SendPulse API.

Why this matters

This feature is useful for companies that want to do email marketing because it allows you to reach people even if they are not currently on your website. This means you can send them messages even if they are not currently looking at your website, and they will still see the message. This makes it more likely that they will click on the notification and visit your website. This feature also ensures that your messages are delivered promptly, as the user can be off your website for the message to be sent. Furthermore, this feature allows you to send messages to many people at once, as there is no need to add each person’s email address individually. This is beneficial because it saves time and means you are less likely to make mistakes when sending the message. Without this feature, you would need to manually add each person’s email address, which is time-consuming and error-prone.

Our experience

We have used this feature for our work, and we have found it to be very useful. It has allowed us to reach people not currently on our website and ensured that our messages are delivered promptly. We have also found that this feature allows us to send messages to many people at once, which is beneficial because it saves time. We also used it when we wanted to send messages to many people, as it is less likely that we would make a mistake when sending the message. However, we had some difficulty using this feature, as we needed help finding the subscribe button on our website. We solved this problem by looking for the button in the source code of our website.

Pros & Cons Expand Collapse

Pros and cons of using SendPulse for your email marketing

Pros

  1. It has the ability to create automated email marketing flows and campaigns. 
  2. Allows you to send messages to people who have subscribed to your website.
  3. SendPulse has a free plan which allows you to send up to 15,000 emails per month. 
  4. Ensures that your messages are delivered promptly. 
  5. This feature also allows you to send messages to many people simultaneously.

Cons

  1. It has less support than other tools. 
  2. Some users have reported that the tool can sometimes be buggy and laggy.
  3. It may not be the best option for those who need extensive support.
Pricing Expand Collapse

SendPulse pricing

  • $ 11.95/Month for 500k Email Credits 
  • $ 23.85/Month for 1 Million Email Credits
  • 2.5 Million Email Credits - $ 47.75/Month 

The pricing is affordable for a tool that does email marketing. They have a free trial, and you do not have to get a quote for pricing.

#25 Gist

4.6
Overview Expand Collapse

Gist is a software tool that allows companies to send automated emails to their customers. These emails can be customized and personalized for each customer. They can be triggered by actions the customer takes (such as visiting a certain page on the company’s website). It is a powerful tool that can help companies increase their sales and conversions. Additionally, Gist has a Contact Segmentation feature that allows companies to segment their contacts into groups to send more targeted and relevant emails. This is beneficial because it helps improve engagement and conversions while also helping you better understand your customers’ needs and interests.

Unlike other software tools in email marketing, Gist has advanced marketing and automation features that make onboarding and customer success flows incredibly simple and intuitive. This is done through a series of triggers set up by the user based on certain conditions (such as when a customer opens an email or clicks on a link). Once these triggers are set up, the actions associated with them will be carried out automatically - saving you time to focus on other areas of your business. Additionally, this feature can help increase sales and conversions by ensuring that potential customers are being followed up on time.

In terms of drawbacks, one difficulty we have had is that some of our customers still need to receive the emails because they were not subscribed to our email list. To solve this problem, we added a subscription form to our website so that people could sign up for our email list before interacting with our company’s products or services. Additionally, segmenting your contact list can help avoid being marked as spam by ISPs. This is beneficial because it helps you avoid having your emails delivered to the spam folder, which can prevent your messages from ever being seen by your intended recipients.

Drive growth with Gist's all-in-oone email marketing solution.

Conclusion

Compared to alternatives like Hubspot and Mailchimp, Gist is affordable as an email marketing tool. Additionally, Gist has a free trial, so you can try it before you buy it. Hubspot requires a quote for pricing, whereas Mailchimp’s cheapest plan starts at $9.99/month. In terms of features, Gist has advanced marketing and automation features that make onboarding and customer success flows incredibly simple and intuitive. This is done through a series of triggers set up by the user based on certain conditions (such as when a customer opens an email or clicks on a link). Once these triggers are set up, the actions associated with them will be carried out automatically - saving you time to focus on other areas of your business. Additionally, this feature can help increase sales and conversions by ensuring that potential customers are followed up promptly.

Gist ranks #25 on our list because it is affordable compared to similar tools in the market; it has a free trial, so you can try it before you buy. It has advanced marketing and automation features that make onboarding and customer success flows much simpler. Unlike other alternatives, Gist’s email marketing tool is very easy to use and integrates well with the company’s existing email system. Additionally, segmenting your contact list can help avoid being marked as spam by ISPs. Gist is a great tool for companies looking to increase their sales and conversions.

Top Features Expand Collapse

Email Marketing

A powerful tool to easily automate and customize campaign workflow.

What this is

Gist’s email marketing feature is a tool that allows companies to send automated emails to their customers. These emails can be customized and personalized for each customer. They can be triggered by actions the customer takes (such as visiting a certain page on the company’s website). It is a powerful tool that can help companies increase their sales and conversions. This feature works by integrating with the company’s email system, and it can be set up to send out emails automatically based on certain conditions that are met. It will then track the performance of the emails and provide reports on how well they are doing.

Why this matters

Email marketing is a very important tool for companies because it allows them to reach out to their customers automatically without putting in much effort. It is also a very effective way to increase sales and conversions because it allows companies to target their customers with personalized messages that are more likely to convert them into paying customers. Email marketing can send out special offers, new product announcements, or even follow-up messages after someone has interacted with the company’s website. These things can lead to increased sales and conversions, which is why email marketing is important for businesses. Furthermore, Gist’s email marketing tool is very easy to use and integrates well with the company’s existing email system, making it even more valuable for businesses.

Our experience

We have used Gist’s email marketing feature in our work, and we have found it to be very effective. We would set up automated emails triggered by certain actions that our customers took, and we could track the performance of these emails. We set up a campaign for each customer and customized the message and offer for each. We then sent out these emails automatically based on when the customer visited our website or took certain actions. After that, we tracked how many people opened and clicked through the email and how many sales were made because of it. This allowed us to see which campaigns were successful and which needed improvement. One difficulty was that some of our customers did not receive the emails because they were not subscribed to our email list. To solve this problem, we added a subscription form to our website so that people could sign up for our email list before interacting with our company’s products or services.

Contact Segmentation

Segment your subscribers based on their behavior and send relevant emails accordingly.

What this is

The second most important technical feature of Gist’s email marketing software tool is the Contact Segmentation feature. This feature allows companies to segment their contacts into groups to send more targeted and relevant emails to those groups. This is done by creating rules that determine which contacts should be added to which group. For example, a company could create a rule that adds all contacts purchased from the company in the past six months to a loyal customer group. Or, a company could create a rule that adds all contacts who live in California to a California resident group. By segmenting their contact list, companies can ensure that they send the right message to the right people at the right time.

Why this matters

Segmenting your contact lists ensures that you send relevant and targeted emails to your audience, which helps increase engagement and conversions. Additionally, it helps you better understand your customers’ needs and interests so that you can continue to provide them with valuable content and offers. It also ensures you are not wasting your time and resources sending emails to people who are not interested in what you have to say. Furthermore, segmenting your contact list can help avoid being marked as spam by ISPs. This is beneficial because it helps you avoid having your emails delivered to the spam folder, which can prevent your messages from ever being seen by your intended recipients.

Our experience

We have used Gist’s Contact Segmentation feature to segment our contact list into groups based on purchase history, location, and other factors. This has helped us ensure we send relevant and targeted emails to our audience. Additionally, it has helped us better understand our customers’ needs and interests so that we can continue to provide them with valuable content and offers. However, we have difficulty ensuring that all of our contacts are properly added to the correct group. This is because some contacts may meet multiple criteria for different groups. For example, a customer who lives in California and has purchased from us in the past six months would be eligible for both California residents and loyal customers. In cases like this, it is important to manually review each contact before adding them to a group to ensure they are placed in the most appropriate group.

Advanced marketing and automation tools

Gist offers intuitive workflow builder to automate and boost customer engagement.

What this is

Advanced marketing and automation tools make onboarding and customer success flows incredibly simple and intuitive. This feature allows you to automate certain processes in your email marketing campaign, such as onboarding new customers or following up with customers who have yet to be active recently. This can be done through a series of triggers set up by the user based on certain conditions (such as when a customer opens an email or clicks on a link). Once these triggers are set up, the actions associated with them will be carried out automatically. It is a very powerful tool that can save time and effort.

Why this matters

This feature is important because it allows you to automate repetitive tasks in your email marketing campaign, freeing up your time to focus on other areas. It can also help improve the customer experience by ensuring they receive timely and relevant communications. Additionally, this feature can help increase sales and conversions by ensuring that potential customers are being followed up with promptly. This is beneficial because it allows you to focus on other business areas while ensuring that your email marketing campaign runs smoothly. Without this feature, you would likely have to spend considerable time on repetitive tasks in your email marketing campaign, which could lead to burnout. Additionally, customers may receive a different level of service with this feature because it can be difficult to keep track of every customer manually.

Our experience

We have used this feature for our email marketing campaign, and it has been very helpful in automating some of the more repetitive tasks associated with it. We set up a series of triggers based on customer behavior that would automatically send out emails or messages. For example, we set up a trigger to send a follow-up email to customers who had yet to open our initial email after three days. This has been very helpful in ensuring that we are providing timely and relevant communications to our customers. Additionally, it has helped us increase sales and conversions because potential customers are being followed up with promptly. One difficulty we have experienced is that it can be difficult to keep track of all of the different triggers that have been set up. To solve this problem, we created a spreadsheet listing all the different triggers and what they were associated with. This has helped us keep track of everything and ensure nothing is missed.

Pros & Cons Expand Collapse

Pros and cons of using Gist for your email marketing

Pros

  1. Help companies increase their sales and conversions.
  2. Allows companies to segment their contacts to send more targeted and relevant emails.
  3. Incredibly simple and easy-to-use onboarding and customer success flow.
  4. Ensures that potential customers are being followed up promptly.
  5. Can automate repetitive tasks in your email marketing campaign.

Cons

  1. Some customers may not receive the emails because they are not subscribed to our email list.
  2. To ensure accuracy, you must manually review each contact before adding them to a group.
  3. It may be difficult to keep track of all the different triggers set up.
Pricing Expand Collapse

Gist pricing

  • $0 Free Forever

Gist is very affordable for a tool that does email marketing. Gist also has a free trial, so you can try it before you buy it. You do not have to get a quote for pricing.

#26 HelpCrunch

4.7
Overview Expand Collapse

HelpCrunch is a software tool that helps companies improve the customer experience on their website by providing them with the right information, organized simply and understandably. The Knowledge Base feature is great for this purpose. Additionally, HelpCrunch is launching a Multilingual knowledge base, which is great for companies operating in more than one market. Some other unique features of HelpCrunch include email segmentation and contact management. Email segmentation allows you to send more targeted and relevant emails to your subscribers, which can lead to higher conversion rates and lower unsubscribe rates. Contact management allows you to organize and manage your contacts easily, segment them into different groups, and add custom fields to each contact. These features are beneficial because they help create a more targeted and personalized email experience for your contacts.

What makes this tool unique is its combination of features that help companies improve customer experience, including the Knowledge Base feature and email segmentation. HelpCrunch is a software tool designed to help companies with email marketing campaigns. It has several unique features, such as segmenting your contacts into different groups and adding custom fields to each contact. These features are beneficial because they allow you to create more targeted and personalized emails. Additionally, HelpCrunch offers excellent support and is very user-friendly. Overall, HelpCrunch is a great tool for companies looking to improve customer experience and build customer relationships. 

Your sales and marketing solution for rapid business growth.

Conclusion

Compared to alternatives like HubSpot and Sendinblue, HelpCrunch is more affordable. HubSpot’s entry-level price is $50 per month, while Sendinblue is $65 per month. However, both of these alternatives offer more features than HelpCrunch. For example, HubSpot offers a CRM tool and live chat support in addition to email marketing, while Sendinblue offers automation and transactional emails in addition to email marketing. If you are looking for a tool solely focusing on email marketing, then HelpCrunch is a great option because it is very user-friendly and relatively affordable. However, if you are looking for a tool that offers more features, you may want to consider one of its competitors.

HelpCrunch ranks #26 on our list because it provides an excellent combination of features that help companies improve the customer experience at an affordable price. It also provides excellent support and is very user-friendly. Furthermore, it offers a free trial to try out the tool before deciding whether it is right for you. Regarding email marketing tools, HelpCrunch is a great option for companies looking to improve customer experience and build better customer relationships.

Top Features Expand Collapse

Email Marketing

Automate email engagement and increase your email marketing productivity with HelpCrunch.

What this is

Email marketing is sending emails to customers and prospects to promote a company’s products or services. It can be used to build relationships with customers, increase sales, or simply keep customers informed about what is going on with a company. This feature allows companies to send mass emails to a list of customers or prospects. It will then track the email campaign’s performance and provide reports on the open rate, click-through rate, and unsubscribe rate.

Why this matters

Email marketing is a very important tool for companies that want to build relationships with their customers or increase sales. It allows companies to reach many people with little effort and at a relatively low cost. Additionally, it provides valuable data that can be used to improve future email campaigns. It also ensures that customers and prospects are kept up-to-date on what is going on with a company. This is beneficial because it can prevent customers from becoming frustrated or annoyed with a company they feel needs to communicate with them. Without this feature, companies would have to rely on more traditional marketing methods, such as print ads or television commercials, which are much more expensive and less effective.

Our experience

We used this feature to send an email campaign promoting a new product. We found it very easy to use, and it provided valuable data that we could use to improve our future email campaigns. We created a list of potential customers and then sent them an email. From there, we could track how many people opened the email and clicked on the links. Additionally, we could see how many people unsubscribed from our mailing list after receiving the email. This data was very helpful in determining what worked well and didn’t work well with our campaign. One difficulty was that some images did not display properly in the emails. However, we solved this by using a different image hosting service. Overall, we found this feature user-friendly and helpful in promoting our new product.

Email Segmentation

Personalized email campaign by segmenting and filtering your contact list based on certain criteria.

What this is

The next most important technical feature of HelpCrunch’s email marketing software tool is its Email Segmentation feature. Email segmentation divides your email list into smaller groups based on certain criteria, such as interests, location, or purchase history. This allows you to send more targeted and relevant emails to each group, which can lead to higher conversion rates and lower unsubscribe rates. This feature allows you to create and manage multiple email lists within the HelpCrunch platform and segment those lists based on the criteria you set. When you create a new campaign, it will automatically send the appropriate email to each segmented group.

Why this matters

Email segmentation is important because it allows you to send more targeted and relevant emails to your subscribers, which can lead to higher conversion rates and lower unsubscribe rates. By dividing your email list into smaller groups based on certain criteria, such as interests, location, or purchase history, you can ensure that each group receives the most relevant and targeted content possible. This can help increase engagement with your brand and improve customer retention in the long run. Furthermore, it can also save you time and money by reducing the need to send out multiple campaigns to different groups of people. This is beneficial because you can focus your resources on creating one great campaign that will appeal to all your subscribers rather than wasting time and money on multiple campaigns that only reach a small portion of your audience.

Our experience

We have found the email segmentation feature very useful in our work. It has allowed us to create and manage multiple email lists within the HelpCrunch platform and segment those lists based on the criteria we set. This has saved us a lot of time and money by reducing the need to send out multiple campaigns to different groups of people. We also used it when we were creating a new campaign. This helped us focus our resources on creating one great campaign that would appeal to all our subscribers rather than wasting time and money on multiple campaigns that only reached a small portion of our audience. We only needed help segmenting the lists based on certain criteria. However, after reading the documentation and watching the video tutorials, we figured it out and created successful email campaigns.

Contact Management

Customized contact data needed to help set-up trigger emails.

What this is

HelpCrunch provides a way to organize and manage your contacts through their system. You can add new contacts manually or import them from a file. You can segment your contacts into different groups and add custom fields to each contact. It is also possible to unsubscribe contacts from your emails. This feature works by organizing all your contacts into one place and making it easy to segment them and add custom fields. It will then unsubscribe any contacts that you do not want to receive your emails.

Why this matters

The Contact Management feature is important because it allows you to easily organize and manage your contacts. This is useful for a company because it allows you to segment your contacts into different groups, which makes it easier to target them with specific messages. Additionally, the ability to unsubscribe certain contacts from receiving your emails helps ensure that only those who want to receive your emails are receiving them. Finally, adding custom fields to each contact allows you to customize the messages each contact receives based on their interests or needs. This feature is beneficial because it helps create a more targeted and personalized email experience for your contacts. Without it, you would have to manually manage your contacts, which would be much more difficult and time-consuming.

Our experience

We used the Contact Management feature to segment our contacts into different groups so that we could send them targeted messages. We created a custom field for each contact that indicated their interest. Then, we created different groups based on those interests. For example, we had a group for people interested in sports and another for people interested in fashion. This allowed us to send more targeted and personalized messages to our contacts because we knew their interests. Additionally, the ability to unsubscribe certain contacts from our emails was helpful because it ensured that only those who wanted to receive our emails were receiving them. The one difficulty we had was with importing contacts from a file. We found that the process could have been more straightforward. However, we solved this problem by contacting customer support and following their instructions. Overall, we found the Contact Management feature very useful for segmenting our contacts and sending them targeted messages.

Pros & Cons Expand Collapse

Pros and cons of using HelpCrunch for your email marketing

Pros

  1. HelpCrunch has all the essential features and a very competitive entry price.
  2. It is a user-friendly, customized, and convenient platform to work with customers through multi-channels. 
  3. Helpful knowledge database with quick help service.
  4. Ensures that customers and prospects are kept up-to-date on what is happening with a company.
  5. Can save time and money by reducing the need to send out multiple campaigns.

Cons

  1. It could need more advanced features for a bigger business.
  2. It may not have all the integrations that you need. 
  3. It may not be the best choice for companies not looking to improve customer experience.
Pricing Expand Collapse

HelpCrunch pricing

The entry-level price for HelpCrunch is $15 per month. This price is considered affordable for a tool that does email marketing. HelpCrunch also offers a free trial, so you can try out the tool before deciding whether it is right for you.

#27 Everest

4.2
Overview Expand Collapse

Everest is a software tool that helps companies improve their email deliverability. It does this by providing recommendations on improving things like Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF). They also offer an Everest Deliverability Manager tool, which can automate keeping your IPs and domains certified. This feature works by helping companies to improve their email infrastructure and then providing a tool to automate the process of keeping everything up-to-date. It is possible because Everest has a large database of information about how different email providers handle mail. 

What sets Everest apart from other software tools is its ability to provide advanced metrics you cannot obtain through an ESP and its automation capabilities in maintaining your IPs and domains certified. Regarding drawbacks, some users have found the list validation tool to be slow/buggy sometimes, and the UI could improve. Everest is a helpful tool for those who want to increase their email deliverability rates and avoid being blacklisted. It offers a variety of features that can be used to achieve these goals.

Optimize your email performance by improving open and click-through rates with Everest.

Conclusion

Compared to alternatives like Sendinblue and Hubspot, Everest is more expensive. However, it offers many features that other platforms do not have. It has free trials for each plan, so you can try it out before you commit to anything. You also do not have to get a quote for pricing; the prices are listed on the website. Unlike other alternatives, Everest does not have a pay-as-you-go plan.

Everest ranks #27 on our list because it is more expensive than some of the other email marketing platforms on the market. However, it offers many features that other platforms do not have, like free trials for each plan and the ability to see how likely your email is to be delivered to the inbox of various email providers. Regarding drawbacks, finding the exact data you are looking for can be difficult, and customer support has often been unresponsive. Everest is a helpful tool for those who want to increase their email deliverability rates and avoid being blacklisted.

Top Features Expand Collapse

IP & Domain Certification

Increase deliverability rate and avoid wasteful marketing spend with Everest.

What this is

IP and Domain Certification from Everest is a service that helps companies improve their email deliverability. The process starts with an analysis of the company’s current email infrastructure. After that, Everest provides recommendations on improving things like Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF). They also offer a Everest Deliverability Manager tool, which can automate keeping your IPs and domains certified. This feature works by helping companies to improve their email infrastructure and then providing a tool to automate the process of keeping everything up-to-date. It is possible because Everest has a large database of information about how different email providers handle mail.

Why this matters

Email deliverability is important because it affects whether or not people will see your emails. If your emails are going to spam, they’re not going to be seen by anyone. You can ensure that more people will see your emails by improving your email infrastructure and using Everest’s tool to automate keeping everything up-to-date. This is important because it means that more people will be exposed to your message and more people will be able to take action on it (e.g., clicking a link, buying a product, etc.). Furthermore, having a good email deliverability rate will also improve your sender reputation, which is important for maintaining a good relationship with your email provider. Without this feature, it would be difficult to ensure that your emails are going to the inboxes of the people who you want to see them.

Our experience

We used this feature by first analyzing our current email infrastructure. After that, we received recommendations from Everest on improving things like our Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF). We also used their Everest Deliverability Manager tool to automate keeping our IPs and domains certified. This was helpful because it saved us a lot of time and effort in maintaining our email deliverability. We also used it when we struggled with our email deliverability in Canada. Using this feature, we could quickly determine the cause of the problem and then take steps to fix it. We first improved our email infrastructure and then used the Everest Deliverability Manager tool to automate keeping everything up-to-date. This helped us solve our problem and ensured that our emails went to inboxes more often. Our only difficulty was that it took some time to set up everything. However, once we got everything set up, it was very easy to use and saved us a lot of time in the long run.

Pre-Send

Ensure major issues are resolved before sending your campaign through Everest's Pre-Send feature.

What this is

Pre-send is a tool that allows you to test your email before you send it out to your entire list. This is done by sending the email to a small group so you can see how it looks in different inboxes and on different devices. You can also use pre-send to test subject lines and From addresses to see what gets better results. It works by sending the email to a small group and then measuring the results. It will then show you what worked and didn’t work so that you can make changes before sending the email to your entire list.

Why this matters

This is important because it allows you to test your email before sending it to everyone on your list. This way, you can ensure that it looks good in different inboxes and devices. It also allows you to test subjects like subject lines and From addresses to get better results. Furthermore, it can help you avoid sending emails likely to get caught in spam filters. This is beneficial because it can help you increase your deliverability rates and avoid getting blacklisted. Without this feature, you would have to send the email to your entire list and hope it looks good on all devices and in all inboxes.

Our experience

We used pre-send to test our email before sending it out to our entire list. We found it very easy to use, allowing us to see how the email looked on different devices. It also showed us what subject lines worked better than others. We sent the email to a small group and then measured the results. After that, we could make changes before sending it to our entire list. We also used it when we wanted to test different addresses. We found it very helpful in getting better results and avoiding emails likely to get caught in spam filters. We only needed help figuring out how to use all the features. However, customer support was very helpful, and we were able to get everything set up quickly.

Inbox Placement

Increase inbox placement with Everest's clean and actionable data.

What this is

Inbox placement is a feature that allows you to see how likely your email is to be delivered to the inbox of various email providers. It also shows you how likely it is that your email will be placed in the spam folder. It has a variety of filters that you can use to find the required data. This feature works by using a variety of data points to determine the likelihood that your email will be delivered to the inbox. It will then show you this data in a variety of different ways.

Why this matters

This feature is important because it allows you to see how likely your email is to be delivered to the inbox of various email providers. It also shows you how likely it is that your email will be placed in the spam folder. This information is valuable because it can help you improve your chances of getting your emails delivered to your inbox by changing the way you write them or using different software tools. Additionally, this feature can help you avoid being placed in the spam folder by understanding what causes emails to be placed there. This is beneficial because it can help you improve your email deliverability and avoid being blacklisted. Without this feature, you would be blind to these problems and unable to fix them.

Our experience

We have found this feature to be very helpful in understanding the deliverability of our emails. We have used it to see how likely our email is to be delivered to the inbox of various email providers. What we did was use various filters to find the required data. We then used this data to improve our chances of getting our emails delivered by changing how we wrote them or using different software tools. We also used this when we had problems with our emails being placed in the spam folder. We used it to see what was causing our emails to be placed there, and then we took steps to fix those problems. This feature has been very helpful in understanding and improving the deliverability of our emails. The only difficulty we have had is that it can be hard to find the exact data you are looking for. However, we have found that if you use the right filters, you can usually find what you need. Additionally, customer support has been very helpful in finding the data we need.

Pros & Cons Expand Collapse

Pros and cons of using Everest for your email marketing

Pros

  1. IP & Domain Certification helps companies improve their email deliverability rates. 
  2. Pre-Send allows you to test your email before sending it out to your entire list. 
  3. Inbox Placement shows how likely your email is to be delivered to the inbox of various email providers. 
  4. The Everest Deliverability Manager tool automates keeping your IPs and domains certified. 
  5. There is a large database about how different email providers handle mail.

Cons

  1. The list validation tool can be slow/buggy at times. 
  2. The UI could use some improvement. 
  3. Finding the exact data you are looking for can be difficult.
Pricing Expand Collapse

Everest pricing

  • $250/month for the first 10,000 contacts
  • $500/month for up to 25,000 contacts
  • $750/month for up to 50,000 contacts

Everest is a bit more expensive than some other email marketing platforms on the market. However, it offers many features that other platforms do not have. It has free trials for each plan, so you can try it out before you commit to anything. You also do not have to get a quote for pricing; the prices are listed on the website.

#28 Convertkit

4.4
Overview Expand Collapse

Convertkit is a software tool that helps you automate your email marketing campaign. It comes with free and paid versions and is one of the top 10 email automation tools. Convertkit has many features that make it unique to other software tools in email marketing.

  • The tagging feature allows you to segment your audience, making sure they only receive emails that are relevant to them. This helps improve deliverability rates and engagement with your subscribers. Additionally, automation can save you a lot of time in the long run by automating repetitive tasks. 
  • The Automation feature lets you automate repetitive tasks in your email marketing campaign so that you can focus on other aspects of your business or have more free time. In addition, the Automation feature can help ensure that your email marketing campaign is effective by triggering certain actions based on subscriber behavior (e.g., sending follow-up emails if someone doesn’t open initial emails). 
  • Email segmentation allows you to send targeted and relevant emails, leading to higher engagement rates. Segmented campaigns also have been reported to have a 14% higher open rate than non-segmented campaigns.

Unlike other software tools, Convertkit does not have a monthly fee. You only pay for the number of subscribers you have. For example, if you have 1-500 subscribers, it costs $29 per month. If you have 501-1,000 subscribers, it costs $49 per month. Overall, Convertkit is an excellent tool that can help you automate your email marketing campaign, segment your audience, and save time.

ConvertKit helps business grow by creating lasting connection with your audience.

Conclusion

Compared to alternatives like Mailchimp, Convertkit is more expensive. However, ConvertKit does offer a free trial and has more features than Mailchimp. Additionally, the pricing is based on the number of subscribers you have, so it’s not as expensive as it first appears. Unlike other alternatives, Convertkit does not have a monthly fee. You only pay for the number of subscribers you have, which makes it more affordable than some of the other options on our list. Overall, Convertkit is a good choice for those looking for an email marketing tool with more features than Mailchimp.

Convertkit ranks #28 on our list because they are one of the most popular email marketing tools available. They offer a free trial, and their pricing is based on the number of subscribers you have. Additionally, they have many features that make them unique to other software tools in email marketing. The tagging feature allows you to segment your audience; Automation can save you time by automating repetitive tasks; Email segmentation allows you to send targeted emails, unlike other software tools.

Top Features Expand Collapse

Tagging

Automatically add tags based on your subscribers actions like links they click in your email.

What this is

Convertkit’s tagging feature allows you to separate customers based on their purchases or what they’ve signed up for. This way, you can better target your emails. The automation/rules were a big game changer. This feature allows you to automate so much in your business, saving time for other important tasks. It will then organize your customers so they get the most relevant emails for their problems. It is a helpful way to collect information from customers and know your customer better.

Why this matters

The tagging feature is important because it allows you to segment your audience, making sure they only receive emails that are relevant to them. This helps improve deliverability rates and engagement with your subscribers. Additionally, automation can save you a lot of time in the long run by automating repetitive tasks. It also ensures that your customers are getting the best experience possible by only receiving emails that are relevant to them. This is beneficial because it allows you to focus on other aspects of your business. Without it, you would have to send emails manually to each subscriber, which can be very time-consuming.

Our experience

We used the tagging feature to segment our audience and found it helpful in keeping track of subscribers. It was easy to use and helped us better target our emails. Additionally, we could automate many tasks with this feature, which saved us a lot of time. We created a few different automation based on what our subscribers were interested in. For example, we created automation for those who wanted weekly updates and another for those who only wanted monthly updates. This helped us keep track of our subscribers and ensure they only received the emails they cared about. However, we needed help figuring out how to create a sales page. We found it difficult to create a sales and landing page using Convertkit. We eventually switched to Leadpages because it was easier to use.

Automations

Create powerful automated funnels to make targeted contents based on your subscriber's sales journey.

What this is

Convertkit’s Automation feature lets you automate repetitive tasks in your email marketing campaign. For example, you can automatically add new subscribers to a specific email sequence or send out an automated welcome email to new subscribers. You can also use the Automation feature to create rules that trigger certain actions based on subscriber behavior, such as sending a follow-up email if someone doesn’t open your initial email. This feature works by connecting Convertkit to your other online tools and services to trigger the appropriate actions based on the data from those tools. It will then carry out the actions you’ve specified in your rules.

Why this matters

The Automation feature is useful because it can save you time by automating repetitive tasks in your email marketing campaign. This means you can focus on other aspects of your business or simply have more free time. In addition, the Automation feature can help to ensure that your email marketing campaign is effective and efficient by triggering certain actions based on subscriber behavior. For example, if someone doesn’t open your initial email, Convertkit will automatically send them a follow-up email so they don’t miss out on important information. This is beneficial because it can help you to increase your open and click-through rates and, ultimately, your conversion rate. Without this feature, you would need to manually send follow-up emails to people who don’t open your initial email, which would take a lot of time.

Our experience

We used Convertkit’s Automation feature to create a rule that would automatically send a follow-up email if someone didn’t open our initial email. We found this feature to be very easy to use, and it saved us a lot of time because we didn’t have to manually send follow-up emails to people who didn’t open our first email. We also used this when we created a landing page on our website. We automate sending people who subscribe to our mailing list an email with a link to the landing page so they can access it easily. This is beneficial because we don’t have to send out emails manually. It also means that people are more likely to visit the landing page because they received the email shortly after subscribing. 

The only difficulty we had with this feature was that we sometimes forgot to turn it off when we didn’t want it to be running. For example, if we were testing a new email sequence and wanted to send it out manually, we would forget to turn off the automation rule that would automatically send the emails. This resulted in us having to delete a lot of subscribers from our list because they received too many emails. To solve this problem, we created a separate mailing list for people who are subscribed to our newsletter so that they don’t receive any automated emails unless we explicitly add them to the list.

Email Segmenting

Create niche campaigns by customizing customer segments based on tags.

What this is

Email segmenting divides your email list into smaller groups based on common characteristics. This allows you to send more targeted and relevant emails to each group, which can lead to higher engagement rates. It has been reported that segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns. This feature works by tagging your subscribers based on their characteristics and creating segments based on those tags. It will then send emails to only subscribers in that segment.

Why this matters

Email segmentation allows you to send more targeted and relevant emails, which can lead to higher engagement rates. This is important because it can help you increase your conversion rate and ROI. It can also help you save time by not having to send the same email to everyone on your list. Furthermore, it can help you avoid spamming your subscribers by only sending them emails they are interested in. This is beneficial because it can help you build a better relationship with your subscribers and keep them from unsubscribing. With this feature, you can send the same email to everyone on your list, which can lead to higher engagement rates and more unsubscribes.

Our experience

We used this feature by tagging our subscribers based on their characteristics and then creating segments based on those tags. We found it easy to use, and it helped us save time by not having to send the same email to everyone on our list. We tag our subscribers based on their characteristics and then create segments based on those tags. We found it easy to use, and it helped us save time by not having to send the same email to everyone on our list. One difficulty we had was finding the right criteria for tagging our subscribers. However, we solved this by doing some research and testing different criteria. Overall, we found this feature to be very beneficial in helping us increase our conversion rate and ROI.

Pros & Cons Expand Collapse

Pros and cons of using Convertkit for your email marketing

Pros

  1. It provides an easy way to segment your audience.
  2. Automation can save you time.
  3. Email deliverability is very good.
  4. No monthly fee - you only pay for the number of subscribers you have.
  5. Can help increase open and click-through rates.

Cons

  1. It’s difficult to edit the landing pages.
  2. Trying to create a sales page seems impossible.
  3. There needs to be help in figuring out how to create a sales or landing page.
Pricing Expand Collapse

Convertkit pricing

  • $29/month - 1,000 subscribers
  • $49/month - 3,000 subscribers
  • $79/month - 5,000 subscribers

The pricing for Convertkit is a bit expensive compared to other email marketing tools. However, they offer a free trial, so you can try it out before committing to anything. They also have a quote-based pricing system so that you can get an accurate estimate of your monthly costs.

#29 Amazon Simple Email Service (Amazon SES)

4.3
Overview Expand Collapse

Amazon SES is a software tool that allows users to send emails using their applications. One can send an email using AWS SDK in any language supported. We can also monitor the statistics of sent and received emails with minimal charges. You can also integrate a third-party template to be sent as part of the email to your users. Also, a per month free email user can send, i.e., 62,000, making it a highly cost-effective and reliable service overall. The configuration of SES email implementation might be complex for some people because one has to have an in-depth technical understanding of SES to implement it in any project according to its documentation. Additionally, its SMTP server might not be as powerful as other SMTP servers available in the market from other providers.

What makes it unique is that it has many features, such as default email responses, customized emails, and email marketing. We can use one email as a multi-email with different usernames to send emails to multiple people. Another feature is its bounce and complaint handling, which allows you to automatically handle bounced emails and complaints (when someone clicks the Mark as spam button in their client). You can choose to have bounced emails resent or ignored; for complaints, you can choose to have the email suppressed (not sent again) or receive a notification about the complaint. This saves time by automatically handling these issues, so users don’t have to do it manually. Additionally, sending statistics and Email deliverability is another feature that helps users view information about the emails they’ve sent, including how many were delivered, bounced, or received complaints. This helps companies improve their overall Email Deliverability.

Overall, Amazon SES is a great software tool with many features that make it unique compared to other email marketing tools.

Increase deliverability rate of high-volume email campaigns with Amazon SES.

Conclusion

Compared to alternatives like MailChimp and Constant Contact, Amazon SES is much more affordable. Additionally, it has many features that make it unique compared to other email marketing tools. For example, the Email Templates feature allows you to create beautiful HTML emails that are automatically downloaded when you Send an Email Using a Template. This saves time because you don’t have to manually download each template each time you want to send an email campaign. Another great feature is Bounce and Complaint Handling, which can save you time by automatically handling bounced emails and complaints, so you don’t have to do it yourself. 

Amazon Simple Email Service (Amazon SES) ranks #29 on our list because of its affordability and features, making it a powerful tool for email marketing. In terms of price, it is much more affordable than alternatives like MailChimp and Constant Contact. Overall, Amazon SES is a great tool with many features that make it unique compared to other email marketing tools.

Top Features Expand Collapse

Email Templates

Send pre-designed HTML emails to your users, , customize and even re-use for future campaigns.

What this is

Amazon SES’s email templates allow you to send pre-designed HTML emails to your users. You can use Amazon SES’s default template or create a custom template using the AWS Management Console. Email templates are stored in an Amazon S3 bucket and are automatically downloaded when you Send an Email Using a Template. It works by first creating a template and then sending an email using that template. It will then download the template from Amazon S3 and use it to send the email.

Why this matters

This feature is useful for companies that want to do email marketing because it allows you to create beautiful HTML emails that are automatically downloaded and used when you Send an Email Using a Template. This makes it easy to design your email templates and quickly send them out without worrying about manually downloading them each time. Additionally, this feature can save you time by allowing you to reuse your email templates for future campaigns. It also ensures that your email campaigns are consistent and look professional. This is beneficial because it can help you build trust with your customers and increase your chances of conversion. With it, you can manually design each email template, which can be time-consuming and may result in consistency.

Our experience

We used this feature for our work by creating a custom template using the AWS Management Console. We then sent an email using that template. The email templates are stored in an Amazon S3 bucket and are automatically downloaded when you Send an Email Using a Template. We also used it to send out an email campaign quickly. This saved us time because we didn’t have to download the template each time manually. Additionally, it ensured that our email campaigns were consistent and looked professional. However, we did encounter some difficulties when using this feature. For example, we had trouble finding the right Amazon S3 bucket for our templates. We eventually found it through the AWS Management Console’s resources section. Another difficulty we encountered was with sending test emails using our custom templates. We solved this by adding a Send Test Email button on the AWS Management Console’s Email Templates page.

Bounce and Complaint Handling

Get bounce and complaint notifications and automate managing such occurences.

What this is

This feature allows you to set up automatic handling of bounced emails and complaints (when someone clicks the Mark as spam button in their email client). You can choose to have bounced emails resent, or you can choose to have them ignored. For complaints, you can choose to have the email suppressed (not sent again), or you can choose to send a notification email about the complaint. It works by setting up a rule that defines actions to be taken when an email bounces or is marked as spam. It will then automatically take those actions for emails that match the rule set.

Why this matters

This is important because it allows you to handle bounced emails and complaints automatically, so you don’t have to do it yourself manually. It also allows you to choose what action should be taken for each issue, so you can customize it to fit your needs. For example, if you’re sending many emails and getting many complaints, you may want to turn on the notification email to investigate why people are complaining. Or if you’re sending many emails and getting a few bounces, you may want to turn on the option to resend the email after a certain time. This feature is beneficial because it can help you keep your email list clean and avoid getting into trouble with your ISP for sending too many bounced emails. Without it, you would have to manually handle each bounced email and complaint, which would be time-consuming and difficult to do if you send many emails.

Our experience

We used this feature when doing an email marketing campaign for a client. We turned on the option to resend bounced emails after one day, and we also turned on the notification email for complaints so we could investigate why people were marking our emails as spam. We found it helpful because it saved us time by automatically handling bounced. We also used it for a client who was having difficulty with their ISP because they were getting too many bounced emails. By turning on the option to resend after one day, we could reduce the number of bounced emails they were getting and avoid getting them into trouble with their ISP. The only difficulty we had was when we turned on the notification email for complaints, we started getting a lot of notification emails, and it was difficult to track them all. We solved this by creating a separate email account just for notifications and setting up filters so that only emails from the Amazon SES bounce or complaint-handling system would go into that account.

Sending Statistics and Email Deliverability

Track your emails successfully and address issues efficiently with Amazon's Simple Notification System (SNS).

What this is

Amazon SES’s Sending Statistics and Email Deliverability feature allow users to view the emails they have sent, including how many were delivered, how many bounced, how many complaints were received, etc. This information can be used to troubleshoot email delivery issues and improve email deliverability. It works by tracking the email addresses sent to and the status of those emails (delivered, bounced, etc.). It will then generate reports based on this information.

Why this matters

This feature is useful for companies that want to improve their email deliverability. By understanding how many emails are being delivered, bounced, or received complaints, they can change their emailing system to improve deliverability. Additionally, this feature can be used to troubleshoot email delivery issues. It also ensures that companies comply with anti-spam laws. This is beneficial because it can help companies avoid being blacklisted, which would damage their reputation and make it difficult to deliver emails. Without this feature, companies would have to rely on third-party tools to get this information, which can be expensive.

Our experience

We used this feature when we were having issues with email deliverability. We were able to see that our emails were bouncing and that we were receiving complaints. We then made changes to our emailing system to improve deliverability. Additionally, we used this feature to troubleshoot email delivery issues. It helped identify the problem and solve it quickly. What we did was use Amazon SES’s SMTP interface to send emails. Then, we used the Sending Statistics and Email Deliverability feature to track the email addresses so that we could send emails and track their status. Based on this information, we were able to make changes to our system so that our emails would be delivered more successfully. The only difficulty we had was that it took some time to set up and configure the SMTP interface. However, once we did that, it was easy to use, and we could track our emails successfully.

Pros & Cons Expand Collapse

Pros and cons of using Amazon Simple Email Service (Amazon SES) for your email marketing

Pros

  1. One can send an email using AWS SDK in any language supported. 
  2. We can also monitor the statistics of sent and received emails with minimal charges. 
  3. Ensure that your email campaigns are consistent and look professional. 
  4. It can help you keep your email list clean and avoid getting into trouble with your ISP.
  5. Allows you to handle bounced emails and complaints automatically.

Cons

  1. The configuration of SES email implementation might be complex for some people.
  2. SMTP servers might not be as powerful as other SMTP servers.
  3. Setting up and configuring the SMTP interface may take some time.
Pricing Expand Collapse

Amazon Simple Email Service (Amazon SES) pricing

We paid $0.10 per 1,000 emails for Amazon Simple Email Service (Amazon SES), which is affordable in the market for a tool that does email marketing. They have a free trial, and you don’t have to get a quote for pricing.

#30 OpenMoves OM3

4.8
Overview Expand Collapse

OpenMoves OM3 is a software tool that allows you to upload, manage easily, and segment email lists. You can create custom fields for your contacts and download your contact list as a .csv file. Additionally, it has an automated email feature that sends emails based on certain actions people take (like signing up for your mailing list or making a purchase). The contact address import feature makes adding new contacts easy and keeps your existing ones up-to-date. OpenMoves OM3 is unique because of its ease of use, effectiveness, popularity, support, and pricing.

What makes it unique is its ability to easily upload, manage, and segment email lists with its intuitive interface. Additionally, the automated email feature is very helpful in scaling your email marketing efforts. The contact address import feature makes adding new contacts easy and keeps your existing ones up-to-date. Regarding support, the team is responsive and helpful with any concerns you may have. Overall, we found OpenMoves OM3 to be a great tool for email marketing and would highly recommend it.

OpenMoves is your end-to-end email marketing solution to improve click and conversion rates.

Conclusion

Compared to alternatives like MailChimp and Constant Contact, OpenMoves OM3 is more expensive. It does offer a free trial, but you have to get a quote for pricing. Additionally, the contact address import feature is less robust than other options on our list. However, it makes up for this with its ease of use, effectiveness, popularity, support, and pricing. Overall, we believe that OpenMoves OM3 is a great tool for email marketing and would highly recommend it.

OpenMoves OM3 ranks #30 on our list because it has an intuitive interface that makes managing large email lists easy. Additionally, the automated email feature helps scale your email marketing efforts so you can focus on other aspects of your business. The contact address import feature lets you keep your existing contacts up-to-date while adding new ones easily. Furthermore, the team is responsive and helpful with any concerns you may have. The only drawback of OpenMoves OM3 is its pricing, which is more expensive compared to some of the other options on our list. However, given all of its features and benefits, we believe that it is worth the price.

Top Features Expand Collapse

Email List Management

What this is

The ability to upload, manage, and segment email lists. You can create custom fields for your contacts and download your contact list as a .csv file. It works by first uploading your contact list into the software. Then, you can create different segments for your contacts based on criteria such as location, job title, or company size. You can also create custom fields for each contact to store additional information. Finally, you can download your entire contact list as a .csv file to import it into other software programs. It is a very useful tool for managing large email lists.

Why this matters

This feature is important because it allows you to segment your contacts into different groups to send targeted emails. It also allows you to store additional information about each contact in custom fields. This is important because it gives you more insight into who your contacts are and what their needs may be. Additionally, this feature makes it easy to export your entire contact list so that you can use it in other software programs. It also ensures that your contact list is always up-to-date. This is beneficial because it allows you to keep your contact list organized and makes it easy to import into other software programs. Without this feature, managing large email lists would be very difficult.

Our experience

We have used this feature to segment our contacts into different groups so that we can send targeted emails. We have also used it when we export our contact list into a .csv file. We find it very easy to use, and it has been very helpful in managing our large email list. What we did was first upload our contact list into the software. Then, we created different segments for our contacts based on criteria such as location, job title, or company size. We also created custom fields for each contact to store additional information. Finally, we downloaded our entire contact list as a .csv file so that we could import it into other software programs. This process was very easy and took a few minutes to complete. We are extremely satisfied with this feature and highly recommend it to anyone who needs to manage a large email list. We only had difficulty exporting our contact list into a .csv file. We were not able to do this because the file needed to be bigger. However, we solved this problem by downloading the file in smaller chunks. Overall, we are very happy with this feature and highly recommend it to anyone who needs to manage a large email list.

Email Automation

Automate and personalize email campaigns with OM3's email marketing platform.

What this is

OpenMoves OM3’s email automation is a way to automate your email marketing. You can set up automated emails to be sent out when people take certain actions, like signing up for your mailing list or making a purchase. It is a way to automate your email marketing so that you can focus on other aspects of your business. This feature works by setting up triggers, which are events that cause an email to be sent out. For example, you can set a trigger for when someone signs up for your mailing list and then automatically send an email to them welcoming them to the list.

Why this matters

Email automation is important because it allows you to scale your email marketing efforts. If you manually send emails to every person who signed up for your mailing list, it would take a lot of time and effort. With email automation, you can set up the system once and then sit back and let it run independently. This frees up your time to focus on other aspects of your business. It also allows you to send more personalized emails because you can set up different messages for people’s actions. For example, if someone purchases from your store, you could have an automated email thanking them for their purchase. This feature is beneficial because it allows you to send more targeted and personalized emails. Without it, you would have to manually send out each email, which would take a lot of time.

Our experience

We used the email automation feature to set up automated emails to be sent out when people signed up for our mailing list or purchased from our store. We found it to be very user-friendly and easy to set up. We created a list of all the different actions we wanted to trigger an email and then created a separate email for each action. For example, we had one email that went out when someone signed up for our mailing list and another email that went out when someone purchased from our store. The emails were automatically sent out once the person took action (like signing up for the mailing list or making a purchase). We found this feature very helpful in scaling our email marketing efforts. 

The only difficulty we had was making sure that we set up the right triggers for each email. For example, we didn’t want the purchase confirmation email to go out until after the person had made a purchase. We solved this by testing the emails and then adjusting the triggers accordingly. Overall, we found this feature very helpful in scaling our email marketing efforts.

Contact Address Import

Effortlessly import contacts from a csv.file and enrich your database.

What this is

The contact address import feature allows you to upload your contact list from a CSV file. You can also manually add contacts one at a time. This feature is useful for companies that want to do email marketing because it allows you to easily add new contacts and manage your existing ones. It works by uploading your contact list from a CSV file and then adding them to your email marketing campaign. It will then automatically send your email to the new contacts.

Why this matters

The contact address import feature is important because it allows you to add new contacts and manage your existing ones easily. This makes it easy to keep your contact list up-to-date and ensures that you always reach the people who matter most to your business. It also allows you to segment your contact list to target specific groups of people with specific messages. This is beneficial because it allows you to tailor your messages to those most likely to be interested in them. Without this feature, you would have to manually add new contacts and manage your existing ones, which can be time-consuming and tedious.

Our experience

We used the contact address import feature to upload our contact list from a CSV file. We found it to be very easy to use, and it saved us a lot of time. We uploaded our contact lists from a CSV file and added them to our email marketing campaign. After that, we could send our email to the new contacts automatically. We also used it when we wanted to segment our contact list to target specific groups of people with specific messages. This was very helpful because it allowed us to tailor our messages to the people most likely interested in them. The only difficulty we had was when we tried to upload a large CSV file, which took a long time to process. We solved this by breaking the file into smaller chunks and uploading them one at a time.

Pros & Cons Expand Collapse

Pros and cons of using OpenMoves OM3 for your email marketing

Pros

  1. Easy to use interface.
  2. Ability to segment contacts into different groups.
  3. The automated email feature is very helpful in scaling email marketing efforts.
  4. The contact address import feature makes adding new contacts easy and keeps existing ones up-to-date.
  5. The team is responsive and helpful with any concerns you may have.

Cons

  1. It may be difficult to upload large email lists.
  2. Communication from corporate could be better.
  3. Some users may need help navigating the platform.
Pricing Expand Collapse

OpenMoves OM3 pricing

  • $0 Up to 300 emails sent/month
  • $10.95/month for up to 500 contacts
  • $21.95/month for 501-1,000 contacts
  • $41.95/month for 1,001-5,000 contacts

 pricing is expensive compared to other email marketing tools in the market. It offers a free trial, but you must get a pricing quote.

#31 Mailjet

3.9
Overview Expand Collapse

Mailjet is a software tool used for email marketing. It is unique to other tools in email marketing because of its features, which include transactional emails, automation, and newsletter creation and sending. It has a drag-and-drop editor, making creating templates for transactional emails and newsletters easy. It also has automation capabilities, which allow companies to automate email marketing tasks so that they don't have to do them manually each time. Additionally, creating and sending newsletters is important for companies because it allows them to stay in touch with their subscribers regularly.

What sets it apart from other tools is its ability to automate email marketing tasks, including sending transactional emails and newsletters. This can save companies time and effort by eliminating the need to send each email campaign or series of emails manually. Additionally, because Automation ensures that campaigns are sent out consistently, and on time, it can help improve a company's reputation with its customers by ensuring they always receive timely and relevant communications.

Its main selling point is its automation capabilities, which can save companies time and effort by eliminating the need to send each email campaign or series of emails manually. Additionally, because Automation ensures that campaigns are sent out consistently, and on time, it can help improve a company's reputation with its customers by ensuring they always receive timely and relevant communications.

Mailjet has a proven rate of deliverability that helps you produce creative and successful email campaigns.

Conclusion

Compared to alternatives like Hubspot and Constant Contact, Mailjet is less expensive while still offering a wide range of features. However, it does not have as many automation options as other tools. Additionally, its interface is not as user-friendly as the other tools we reviewed.

Unlike other software tools, Mailjet's Email Marketing Software tool has a feature called Automation. Automation is defined as a set of conditions that you define to trigger an action automatically.  In other words, with the Automation feature, companies can automate email marketing tasks so that they don't have to do them manually. The Automation feature is useful for companies because it saves time and effort by automating tasks that would otherwise have to be done manually each time they want to send out an email campaign or series of emails.

Mailjet ranks #31 on our list because it offers a wide range of features at an affordable price. While it doesn't have as many automation options as other tools, its drag-and-drop editor makes creating templates for transactional emails and newsletters easy. Additionally, its ability to send out newsletters regularly can help companies build relationships with their subscribers by providing them with timely information about what is happening with the company.

Top Features Expand Collapse

Transactional Email

Deliver dynamic email and create a fully personalized email with Mailjet's Transactional Email Suite.

What this is

Transactional emails are automated messages triggered by a user's interactions with a company. They can be used to confirm an action, like a purchase or sign-up, or provide information about an event, like a password reset. Mailjet lets you create these email messages using their platform and then automate their sending based on certain conditions you set. It is important to note that transactional emails differ from marketing or promotional emails, which are not based on interactions and are sent to a larger group of people. This feature creates a template for your transactional email using Mailjet's drag-and-drop editor. Once the template is created, you can set up automation rules to trigger the email sending based on certain conditions. For example, you could set it so that an email is sent automatically when someone signs up for your newsletter.

Why this matters

Transactional emails are important because they help automate some repetitive tasks associated with customer interactions. This can save time for other tasks, like creating new marketing campaigns or developing products. In addition, transactional emails can provide information critical to the customer relationship, such as password reset instructions or purchase confirmation messages. By automating these messages, you can ensure that your customers always have the information they need and receive it promptly. These are all beneficial because they can help to improve customer satisfaction and retention. With this feature, companies would be able to manually send these types of email messages, which could lead to errors and delays.

Our experience

We used this feature to automate sending password reset instructions to our customers. We found it very easy to create the template for the email using Mailjet's drag-and-drop editor. We then set up an automation rule to send the email automatically whenever a customer requested a password reset. This worked well and helped us quickly provide our customers with their needed information. We set up an automation rule to email the instructions whenever someone requested a password reset. This helped us quickly provide our customers with the information they needed without having to send the email manually each time. We did encounter one difficulty, which was that we were not able to set up an automated response when a customer's password was successfully reset. We had to contact Mailjet's customer support team to have this feature enabled. They responded quickly and were able to help us solve the problem.

Automation

Streamline your communications and automate email marketing engagement.

What this is

Mailjet's Email Marketing Software tool has a feature called Automation. According to Mailjet, Automation is a set of conditions that you define to trigger an action automatically.  In other words, with the Automation feature, companies can automate email marketing tasks so that they don't have to do them manually. For example, a company could use the Automation feature to send out an email campaign whenever someone subscribes to their mailing list. Or, a company could use the Automation feature to send out emails over time (such as a welcome series or an educational course).

This feature works by the company first defining the conditions that will trigger an automated action. For example, the company could set a condition when someone subscribes to their mailing list. Then, the company would define the action that should happen when that condition is met. In this case, the action would be sending out an email campaign. Once these conditions and actions are defined, Mailjet's Email Marketing Software tool will automatically carry out the task whenever the conditions are met - meaning that companies can automate their email marketing tasks without having to manually each time.

Why this matters

The Automation feature is useful for companies because it saves time and effort by automating tasks that would otherwise have to be done manually each time they want to send out an email campaign or series of emails. Companies can focus their time and energy on other business areas rather than on manual email marketing tasks. Additionally, because Automation ensures that campaigns are sent out consistently and on time, it can help improve a company's reputation with its customers by ensuring they always receive timely and relevant communications. Without this feature, companies would have to manually send out each email campaign or series of emails, which could lead to inconsistency and delays in communication.

Our experience

We used the Automation feature to automatically send out a welcome series of emails whenever someone subscribed to our mailing list. This was helpful because it saved us time and ensured that our subscribers always received timely communications from us. We also used it when we ran an educational course over a period of time. This helped us automate the sending out of emails so that we didn't have to do it manually each time. However, we did experience some difficulty when trying to set up the Automation feature because the interface could be more user-friendly. To solve this problem, we contacted Mailjet's customer support team for help. They walked us through the process and helped us get started using the Automation feature.

Newsletter Creation and Sending

Design beautiful and responsive newsletter with Mailjet's Email Editor.

What this is

The third most important feature of Mailjet's email marketing software is the ability to create and send newsletters. This feature lets companies send regular updates to their subscribers about new products, services, or promotions. It also allows companies to keep their subscribers up-to-date on what is happening with their business. This feature allows companies to create a newsletter template that can be customized with their branding and content. Once the template is created, companies can add their subscribers' email addresses and send the newsletter out regularly.

Why this matters

Creating and sending newsletters is important for companies because it allows them to regularly stay in touch with their subscribers. This feature also allows companies to promote new products or services to their subscribers without paying for advertising. Additionally, this feature helps companies build relationships with their subscribers by providing them with timely information about what is happening with the company. This is beneficial because it can help companies convert their subscribers into customers. Without this feature, companies would have to rely on other marketing methods, such as social media or print advertising, which can be expensive and time-consuming.

Our experience

We used Mailjet's newsletter creation and sending feature to send out monthly updates to our subscribers about new products, services, or promotions. We found this feature to be very user-friendly and easy to use. Additionally, we could customize the template with our own branding and content without difficulty. We also used it to keep our subscribers up-to-date on what was happening with our business. The only challenge we had was adding images to the template, which made the newsletter look less professional. However, we solved this problem by finding another image hosting service and adding the images manually. Overall, we found this feature to be very helpful in keeping our subscribers informed about our company and promoting new products or services.

Pros & Cons Expand Collapse

Pros and cons of using Mailjet for your email marketing

Pros

  1. Makes it easy to create templates for transactional emails and newsletters.
  2. Allow companies to automate email marketing tasks.
  3. Ensures that campaigns are sent out consistently and on time.
  4. Very user-friendly interface.
  5. Quick customer support response time.

Cons

  1. The documentation is average, making working with MailJet a bit hard.
  2. Filtering through the database could be improved.
  3. It may be price-friendly, but you get comparatively less.
Pricing Expand Collapse

Mailjet pricing

Mailjet offers a free trial, and you can get started with their basic plan at $0.00 per month. However, if you need more features, you will have to upgrade to