Bud Gibson

Professor at Eastern Michigan University | Ann Arbor, Michigan, United States

About Bud Gibson

Bud Gibson serves as a Professor at Eastern Michigan University, where he has made a significant impact on the field of digital marketing through his innovative approach to education. As the founder of the Center for Digital Engagement, Bud has created a dynamic learning environment where students gain hands-on experience by managing substantial online advertising budgets for real-world organizations. This experiential learning model not only enhances students' understanding of digital marketing strategies but also equips them with the practical skills needed to thrive in today's competitive landscape.

Under Bud's leadership, the program has successfully executed over 100 online marketing campaigns, demonstrating a measurable improvement in how organizations attract and convert customers online. His students engage in various projects, including the development of websites and mobile applications, tailored specifically for local high-tech companies. This summer clinic internship allows students to apply their knowledge in social media marketing, web analytics, and digital advertising, fostering a deep understanding of the intricacies of online engagement.

Bud's expertise in digital marketing is complemented by his strong skills in analytics, management, and public speaking, making him a sought-after mentor and speaker in the industry. His commitment to bridging the gap between academic theory and practical application has not only enriched the educational experience for his students but has also contributed to the growth and success of numerous local businesses. Through his work, Bud Gibson continues to shape the future of digital marketing education and empower the next generation of marketing professionals.

Bud Gibson Work

Founder at Michigan Innovators in November 2025 to November 2025

Professor at University of Michigan Ross School of Business in November 1997 to November 2025

Professor at Eastern Michigan University in November 2025 to Present

Bud Gibson Education

Carnegie Mellon University - Tepper School of Business, PhD, January 1992 to January 1997

University of Pennsylvania - The Wharton School, MBA, January 1986 to January 1988

Georgetown University, BS, January 1979 to January 1983

Bud Gibson Skills

Social Media

SEO

Training

About Bud Gibson's Current Company

Eastern Michigan University

Discover more about Eastern Michigan University

Frequently Asked Questions about Bud Gibson

What is Bud Gibson email address?

Email Bud Gibson at [email protected] and [email protected]. This email is the most updated Bud Gibson's email found in 2025.

What is Bud Gibson phone number?

Bud Gibson phone number is (602) 657-4800, +1.7349269560 and 7349970387.

How to contact Bud Gibson?

To contact Bud Gibson send an email to [email protected] or [email protected]. If you want to call Bud Gibson try calling on (602) 657-4800, +1.7349269560 and 7349970387.

What company does Bud Gibson work for?

Bud Gibson works for Eastern Michigan University

What is Bud Gibson's role at Eastern Michigan University?

Bud Gibson is Professor

What industry does Bud Gibson work in?

Bud Gibson works in the Marketing & Advertising industry.