Brad Vivacqua

Director of Communications at Syracuse City School District | Liverpool, New York, United States

About Brad Vivacqua

As the Director of Communications for the Syracuse City School District, Brad Vivacqua plays a pivotal role in shaping the district's public image and ensuring effective communication across various stakeholders. With a strong background in storytelling and digital media, Brad leads a dedicated communications team that crafts timely and precise messaging for parents, faculty, and staff, especially during crisis situations. His expertise in public relations is complemented by his proficiency in video production, copywriting, and broadcast television, allowing him to create compelling narratives that resonate with the community.

Brad is instrumental in developing policies and procedures that guide the district's communication strategies, ensuring that all messaging aligns with the district's mission and values. He works closely with the school superintendent and administrative staff to disseminate critical internal communications and important bulletins, fostering transparency and trust within the school community. His experience in non-linear editing and tools like Avid Newscutter enhances the quality of multimedia content produced, making it more engaging for diverse audiences.

Key projects under Brad's leadership include the implementation of a comprehensive crisis communication plan, which has proven essential in navigating challenging situations while maintaining clear and consistent messaging. Additionally, he has spearheaded initiatives to enhance the district's digital presence, utilizing social media platforms to connect with families and promote district achievements. Through his commitment to effective communication and community engagement, Brad Vivacqua continues to elevate the Syracuse City School District's reputation and strengthen its relationship with the community it serves.

Brad Vivacqua Work