ContactOut’s Definitive Guide to Building Your Employee Referral Program

What is this about? 🤔

Welcome to the world of Employee Referral Programs (ERP)! It's all about harnessing the power of your existing team's network to find your next superstar employee. Think of it as asking your top performers, "Hey, know anyone else as awesome as you?"

What will you learn by the end of this guide? 📚

By the time you wrap up this guide, you'll be equipped with the knowledge and strategies to set up, run, and optimize a successful ERP. You'll understand the nuances, the best practices, and the potential pitfalls to avoid.

Why is it important? 🎯

  • Referred candidates often align better with company culture. They've got a friend or colleague vouching for them, after all!
  • Save those advertising bucks! Tapping into existing networks is often more economical.
  • Say goodbye to prolonged hiring timelines. Referred candidates often sail smoothly through the recruitment process.
  • When an employee vouches for someone, it adds an extra layer of trust right from the get-go.

Building Your ERP: The Essentials 🛠️

1. Incentives: Identify what motivates your employees. A bonus? Cash? Recognition?

Example: Offer $500 for every successful referral hire.

2. Ensure your ERP process is straightforward and user-friendly.

Example: Give your employees a unique social referral link to your ATS to establish candidate ownership. See: Lever Social Referral Links 🔎

3. Regularly update employees about their referrals. Communication matters.

Example: As soon as a referral is made, send an acknowledgment email. Follow up when the referred candidate gets an interview, an offer, or feedback.

4. Celebrate successful referrals; recognition can drive further participation.

Example: Quarterly Updates: Host a 15-minute Zoom session each quarter updating everyone on the success stories of the ERP, emphasizing the program's impact.

Enhancing Your ERP 🌶️

1. Instead of "Know anyone suitable?", ask "Who's the best developer you've collaborated with?"

2. Promote Diversity: Companies like Intel offer increased bonuses for diverse referrals.

Example: Bonus Multiplier: If you're offering a $500 referral bonus, consider raising it to $750 or $1000 for referrals that help promote diversity in areas the company is lacking.

3. Tailored Rewards: InMobi, for instance, has locally relevant rewards, showcasing the value of cultural resonance.

Example: If you're in Japan, a reward could be a traditional tea ceremony experience. In France? How about a wine-tasting tour?

4. Networking Events: Firms like Salesforce have found success in hosting recruitment-centric social events. A blend of networking and relaxation.

Example: for remote teams, organize virtual "coffee chats" where potential candidates can meet team members and learn more about the company.

Next steps 🚀

  • Gather feedback from your team about the current ERP, if any.
  • Collaborate with HR to outline the ERP structure.
  • Launch a pilot version, gather data, and iterate.
  • Continuously promote and remind employees of the ERP benefits.

Further resources 📚

📌 7 Brilliant Employee Referral Programs Examples

📌 The Art Of The Employee Referral: A Complete Guide With Tips And Examples

📌 How to Design an Employee Referral Program to Hire Top Talent

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