Azri Osman

Data Cloud & Omni-Channel Personalization Manager at Mercedes-Benz Malaysia | WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About Azri Osman

Azri Fikri Osman currently serves as the Data Cloud & Omni-Channel Personalization Manager at Mercedes-Benz Malaysia, where he plays a pivotal role in transforming the company’s digital marketing landscape through innovative data-driven strategies. Leveraging his extensive 12-year experience in digital marketing, Azri specializes in harnessing advanced customer data platforms (CDPs) and audience segmentation tools such as Salesforce Audience Studio to deliver highly personalized and seamless customer experiences across multiple touchpoints. His expertise in full-funnel digital marketing, combined with a deep understanding of website administration, Adobe Analytics, and Eloqua, enables him to craft targeted campaigns that enhance customer engagement and loyalty.

In his current role, Azri supports and leads the Marketing Experience Center’s personalization team, overseeing the setup, ramp-up processes, and optimization of collaborative efforts across 18 regional markets. His strategic input ensures that the deployment of omnichannel personalization pilots aligns with Mercedes-Benz’s brand objectives and regional market needs. Azri’s proficiency in utilizing tools like DV360, Adobe Target, and display advertising platforms allows him to develop integrated marketing solutions that maximize ROI and customer lifetime value.

Furthermore, Azri’s role as a Salesforce CDP strategist involves developing scalable data architectures and audience segmentation models that enable precise targeting and personalized messaging. His comprehensive skill set in digital marketing, customer loyalty measurement, and database development positions him as a key driver in Mercedes-Benz Malaysia’s digital transformation journey, fostering a data-centric approach to delivering exceptional customer experiences in a competitive luxury automotive market.

Azri Osman Work