Antonio Rodriguez

Antonio Fernandez De Lara Rodriguez serves as a Data Steward at Digital@FEMSA, where he plays a pivotal role in shaping the data governance framework across various business units. His expertise lies in the intersection of human resources and finance technologies, where he leads key projects aimed at enhancing data intelligence and analytics within the organization. One of his primary responsibilities includes the construction and deployment of a robust data governance model tailored to meet the unique needs of the business, particularly for initiatives such as Spin By OXXO.

In this capacity, Antonio excels in identifying source systems, relevant data, and key performance metrics that drive business decisions. His strategic approach involves defining data domains and subdomains, ensuring that data integrity and accessibility align with organizational objectives. By identifying data roles—such as data owners and custodians—Antonio fosters a culture of accountability and stewardship, empowering teams to leverage data effectively.

His strong project management skills, combined with a strategic mindset, enable him to lead cross-functional teams and negotiate solutions that enhance operational efficiency. Proficient in tools like Microsoft Office and SAP, Antonio utilizes his analytical skills to transform complex data sets into actionable insights. His commitment to continuous improvement and leadership in data governance not only enhances the decision-making capabilities at Digital@FEMSA but also positions the organization at the forefront of data-driven innovation in the industry.