Anais Vareillas

Regional Manager at Manufacture Roger Dubuis | Meyrin, Geneva, Switzerland

About Anais Vareillas

Anais Vareillas, as Regional Manager at Manufacture Roger Dubuis, brings a dynamic blend of strategic vision, operational excellence, and a deep understanding of the luxury watch industry. In her current role, she oversees the development and expansion of the brand’s presence across Europe, focusing on building a robust Point of Sales network that aligns with the brand’s heritage of innovation and craftsmanship. Anais’s expertise in product management and her strategic approach enable her to identify high-potential markets and tailor retail strategies that resonate with discerning clientele.

Her key projects include the launch of exclusive boutique concepts, the integration of digital retail solutions to enhance customer experience, and the implementation of targeted training programs for sales teams to elevate brand storytelling and product knowledge. Anais’s leadership style emphasizes participative coaching and transformation, fostering a motivated and highly skilled team capable of delivering exceptional service standards. She leverages agile methodologies and organizational efficiency to optimize performance across retail and wholesale channels, ensuring sell-in and sell-out objectives are consistently met or exceeded.

With a solid background in luxury goods—spanning L'Oréal Luxe, LVMH/Dior, Coty, and Cartier—Anais applies her comprehensive understanding of market dynamics, consumer behavior, and marketing strategies to drive sustainable growth. Her ability to communicate a clear strategic vision, combined with her talent for developing talent and leading change, positions her as a key driver in positioning Manufacture Roger Dubuis as a leader in the haute horlogerie segment across Europe.

Anais Vareillas Work