The Best Account Based Marketing Software Tools for 2023

Account-based marketing (ABM) software is a type of marketing software that helps organizations to plan, execute, and measure ABM programs. 

The main purpose of ABM software is to help organizations target specific accounts and tailor their marketing efforts to those accounts. This can be done by providing account intelligence, helping to create targeted content, and managing campaigns at the account level. 

ABM software can provide many benefits for organizations, including improved ROI from marketing activities, better alignment between sales and marketing teams, and increased pipeline velocity. It can also help organizations to better understand their target accounts and create more personalized experiences for them. 

However, ABM software can also have some drawbacks. One is that it can be difficult to implement and use effectively without a clear understanding of how ABM works. Additionally, account-based marketing can require a significant amount of time and resources to execute properly.

Then again, some might argue that the cons are really just a matter of perspective. If you don't have a clear understanding of how ABM works, then naturally it will be difficult to implement and use effectively. The same can be said for any marketing strategy - if you don't understand how it works, you won't be able to use it effectively. 

In terms of time and resources, account-based marketing can require more than other strategies, but this is because it is tailored specifically to target accounts. So while there is a higher up-front investment, the payoff can be much greater in terms of ROI.

#1 HubSpot Marketing Hub

4.4
Overview Expand Collapse

HubSpot Marketing Hub is a software tool that provides users with a variety of features to help them with their account-based marketing efforts. Some of these features include advanced segmentation, a workspace, and smart content. 

These features allow you to target specific accounts with highly personalized content, keep track of all the assets and information related to a project in one place, and show different content to different people based on who they are and what lists they're in. Additionally, HubSpot Marketing Hub is easy to use and includes many excellent tools to help marketers do their job.

HubSpot Marketing Hub is an excellent account-based marketing software if you need comprehensive reports and statistics.

Conclusion

Compared to alternatives like Terminus and Pardot, HubSpot Marketing Hub is more expensive. However, it does offer a free trial and you can get a quote for pricing. In addition, HubSpot Marketing Hub ranks #1 on our list because it provides users with a variety of features to help them with their account-based marketing efforts. Some of these features include advanced segmentation, a workspace, and smart content. 

These features allow you to target specific accounts with highly personalized content, keep track of all the assets and information related to a project in one place, and show different content to different people based on who they are and what lists they're in. Additionally,HubSpot Marketing Hub is easy to use and includes many excellent tools to help marketers do their job.

HubSpot Marketing Hub ranks #1 on our list because it provides users with an extensive set of features that helps make account based marketing easier including advanced segmentation which allows for personalized content for each potential customer as well as keeping track of multiple projects in one centralized workspace.

Top Features Expand Collapse

Advanced Segmentation

With HubSpot, you can level up your ABM efforts by creating segmented lists of target accounts and showing them only highly personalized and relevant content.

What this is

HubSpot Marketing Hub's Advanced Segmentation feature allows you to target specific accounts with highly personalized content. You can create segments based on account data, contact activity, and engagement insights. This way, you can make sure that the right people are seeing the right content at the right time.

Why this matters

In order to be successful with account-based marketing, it is essential to be able to target specific accounts with personalized content. This feature allows you to do just that. By creating segments based on account data, contact activity, and engagement insights, you can make sure that your messages are always relevant and timely. Additionally, this feature makes it easy to track the success of your account-based marketing campaigns.

Our experience

We have found Advanced Segmentation to be an essential tool for our account-based marketing efforts. It has allowed us to target specific accounts with highly personalized content. We have also found it to be very useful for tracking the success of our campaigns. One difficulty we did encounter was that, at times, it can be difficult to create segments that are both relevant and targeted enough. However, we were able to overcome this by working closely with our sales team to ensure that we had a clear understanding of each account's needs and objectives.

Workspace

ABM can get complicated pretty quickly, especially when you're handling multiple projects. But with HubSpot, you don't have to worry – you can create custom dashboards for separate projects!

What this is

A workspace in Adobe Marketo Engage is a collection of settings, assets, and information that you can use to manage your marketing projects. By creating separate workspaces for each project, you can keep your work organized and avoid overlap between projects. In addition, workspaces allow you to share assets with other users and collaborate on projects. This can be particularly helpful when working on large projects with multiple team members.

Why this matters

The workspace feature is important for account-based marketing because it allows you to keep track of all the assets and information related to a specific project in one place. This can be especially helpful when working on multiple projects at the same time or when collaborating with other users. Having a workspace also makes it easier to share assets with others and get feedback on your work. Moreover, being able to see all the assets and information related to a project in one place can help you better understand the project as a whole and identify any areas that need further attention.

Our experience

We have found the workspace feature to be extremely helpful in keeping our work organized and avoiding overlap between projects. We also find it helpful when collaborating with other users, as we can easily share assets and get feedback on our work. However, we have found that workspaces can sometimes be difficult to navigate, particularly if there are many assets and pieces of information associated with a project. In addition, we have found that it is often necessary to create multiple workspaces for each project, which can be time-consuming.

Smart Content

Enjoy HubSpot's smart content feature and have relevant content shown to certain groups as needed.

What this is

Smart Content is a feature that allows you to show different content to different people based on who they are and what lists they're in. This is done by creating snippets of content that can be inserted into emails, landing pages, and other places. These snippets can be customized for each individual or group, making it easy to personalize the experience for each person. Additionally, Smart Content can be used to segment people into different lists, making it easy to target specific groups of people with relevant content.

Why this matters

Personalization is important in account-based marketing because it allows you to tailor the experience for each individual. By showing different content to different people, you can make sure that everyone sees something relevant and interesting, increasing the likelihood that they'll engage with your company. Additionally, segmentation makes it easier to target specific groups of people with tailored content, making it more likely that they'll convert into customers.

Our experience

We've used Smart Content extensively in our work at HubSpot Marketing Hub. It's been a great way to personalize the experience for each individual and ensure that everyone sees something relevant. We've also used it to segment our audience into different lists so we can target them more effectively with targeted content. The only difficulty we've had is trying to figure out which snippet goes where - there are so many options! However, once we got a hang of it, everything ran smoothly.

Pros & Cons Expand Collapse

Pros and cons of using HubSpot Marketing Hub for your account based marketing

Pros

  • Advanced Segmentation allows for highly personalized content
  • Workspace keeps all assets and information for a project in one place
  • Smart Content shows different content to different people based on who they are and what lists they're in
  • Easy to use with many excellent tools to help marketers
  • Can be used to target specific accounts, keep track of projects, segment people into different lists, and more

Cons

  • At times, it can be difficult to create segments that are relevant and targeted enough
  • Workspaces can sometimes be difficult to navigate, particularly if there are many assets and pieces of information associated with a project
  • It is often necessary to create multiple workspaces for each project
Pricing Expand Collapse

HubSpot Marketing Hub pricing

$800/month (billed annually) for the Professional plan

$3200/month (billed annually) for the Enterprise plan

HubSpot Marketing Hub is on the expensive side compared to other account based marketing tools on the market. However, they do offer a free trial and you can get a quote for pricing.

#2 Adobe Marketo Engage

4.1
Overview Expand Collapse

Adobe Marketo Engage is a software tool that allows you to create custom reports and dashboards to track the progress of your account-based marketing program. You can choose which data points you want to track, and then Marketo will generate a report or dashboard that shows you how well you're doing on those metrics. This is a great way to track your progress over time and make sure that you're on track to meet your account-based marketing goals.

However, one downside to using Adobe Marketo Engage is that it can be difficult to track too many data points at once; the system may become overloaded and stop working properly. To avoid this problem, you should limit the number of data points that you're tracking per dashboard or report.

Adobe Marketo Engage easily allows you to use an ABM software for multiple users within a company.

Conclusion

Compared to alternatives like HubSpot and Pardot, Adobe Marketo Engage is a more affordable option. It also offers more features than some of the other options on the market. However, it does have some drawbacks, such as its difficulty in tracking too many data points at once. Overall, Adobe Marketo Engage is a good option for those who want a robust tool without breaking the bank.

Adobe Marketo Engage ranks #2 on our list because it is an affordable option that offers more features than some of the other options on the market. However, it does have some drawbacks, such as its difficulty in tracking too many data points at once.

Top Features Expand Collapse

ABM Insights

Easily understand your ABM results with Adobe Marketo Engage's valuable insights.

What this is

This feature gives users the ability to see how their account-based marketing campaigns are performing and provides insights into what is working well and where improvements can be made. It also allows users to track progress over time so that they can see how their efforts are paying off. Analytics are displayed in an easy-to-understand format so that users can quickly see what is working and what needs to be changed.

Why this matters

This feature is important because it allows companies to track their progress with account-based marketing and make necessary changes to improve their results. Having this information readily available makes it easier for companies to adjust their strategies as needed and ensure that they are on the right track. Additionally, being able to see how campaigns are performing over time gives companies a better understanding of which tactics are most effective and where they might need to make adjustments.

Our experience

We used this feature to track the performance of our account-based marketing campaigns and to identify areas where we could make improvements. We found it helpful in understanding which tactics were most effective and in making sure that our campaigns were on track. However, we did encounter some difficulties when trying to track progress over time, as the data was not always updated in a timely manner. To solve this problem, we created a system whereby we would manually update the data on a weekly basis so that we could see how our campaigns were progressing.

Dynamic Segmentation & Emailing

Segment accounts and conveniently automate sending them emails with Adobe Marketo Engage.

What this is

Dynamic segmentation is the process of dividing a larger group into smaller, more manageable groups based on certain criteria. This allows you to send more targeted and relevant messages to each segment, which can result in higher engagement rates. Emailing is the process of sending messages or promoting content via email. With dynamic segmentation, you can send emails that are tailored to each individual recipient, making them more likely to engage with your message. 

Why this matters

Dynamic segmentation and emailing are both important tools for account-based marketing. By segmenting your audience, you can send more targeted and relevant messages that are more likely to be read and engaged with. Emailing is an effective way to reach a large number of people with your message, and by using dynamic segmentation, you can ensure that each person receives a personalized message that is relevant to them.

Our experience

We have used dynamic segmentation and emailing to create targeted campaigns that are more likely to engage our target accounts. We have found this approach to be very effective in terms of increasing engagement rates. However, we have also experienced some difficulties when trying to segment our audiences into small groups. This can often result in too many emails being sent out at once, which can overwhelm recipients and lead to lower engagement rates. To solve this problem, we recommend sending out smaller batches of emails over time rather than one large blast. This will allow you to more effectively target your audience and avoid overwhelming them with too much information at once.

Customizable Dashboards & Reports

Customize your dashboard and create tailored reports with ease using Adobe Marketo Engage.

What this is

Adobe Marketo Engage's Customizable Dashboards & Reports feature allows you to create custom reports and dashboards to track your account-based marketing progress and performance. You can choose which data points you want to track, and then Marketo will generate a report or dashboard that shows you how well you're doing on those metrics. This is a great way to track your progress over time and make sure that you're on track to meet your account-based marketing goals.

Why this matters

This feature is important because it allows you to see how well you're doing on your account-based marketing goals, and it also allows you to adjust your strategy if necessary. If you're not seeing the results that you want, then you can change what data points you're tracking or the way that you're tracking them. This flexibility is essential in any successful account-based marketing program.

Our experience

We used this feature to create custom reports and dashboards for our clients' account-based marketing programs. We found it easy to use and very helpful in tracking our progress over time. The only difficulty we had was when we tried to track too many data points at once; Marketo's system became overloaded and stopped working properly. To solve this problem, we limited the number of data points that we tracked per dashboard or report.

Pros & Cons Expand Collapse

Pros and cons of using Adobe Marketo Engage for your account based marketing

Pros

  • Allows you to track progress and performance with customizable reports and dashboards
  • Gives you the ability to segment your audience for more targeted messaging
  • Enables you to send emails that are personalized for each individual recipient
  • Helps you understand which tactics are most effective so that you can adjust your strategy accordingly
  • Provides insights into what is working well and where improvements can be made

Cons

  • Can be difficult to track too many data points at once
  • May become overloaded and stop working properly if you track too many data points
  • Can be challenging to segment your audience into small groups
Pricing Expand Collapse

Adobe Marketo pricing

$2,500/month 

Adobe Marketo Engage is not the cheapest option out there for account based marketing, but it is also not the most expensive. The price falls somewhere in the middle of the market, making it a good option for those who want a robust tool without breaking the bank. Adobe offers a free trial of their software so that interested buyers can test it out before committing to a purchase.

#3 Sendoso

4.5
Overview Expand Collapse

Sendoso is a software tool that makes it easy to send personalized gifts to your customers and prospects. With Sendoso, you can either send the gifts yourself or have Sendoso manage the inventory, sending, and tracking for you. You can also choose to have the gifts sent on your behalf through Sendoso's Direct Mail service.

What sets Sendoso apart from other account-based marketing tools is its ease of use, ability to track gifting ROI, and variety of gifting options. Additionally, with Sendoso's Direct Mail service, you can easily send gifts to multiple people on your list with just a few clicks.

Then again, a drawback could be that inventory management at the Sendoso warehouse isn't always reliable. Another is that some features like scheduled gifting and international gifting options are currently lacking.

Overall, we've found Sendoso to be a great tool for account-based marketing campaigns. The ability to segment our list into smaller groups has allowed us to create more targeted and relevant Sendoso touches that have resonated well with our recipients.

Keep your leads in touch with you through Sendoso's gift-giving feature!

Conclusion

Compared to alternatives like Terminus, LeanData, and Engagio, Sendoso is more expensive. However, it does offer a free trial so you can try before you buy. You also have to get a quote for pricing rather than being able to see pricing online.

Sendoso ranks #3 on our list because of its ease of use, ability to track gifting ROI, and variety of gifting options. Additionally, with Sendoso's Direct Mail service, you can easily send gifts to multiple people on your list with just a few clicks.

Top Features Expand Collapse

E-Gift Cards

Having a hard time capturing or keeping your leads' attention on you? Send them e-gift cards through Sendoso!

What this is

E-Gift Cards are digital gift cards that can be sent to prospects and customers through the Sendoso platform. The recipient can then redeem the e-gift card online or in person at a participating retailer. In addition to e-gift cards, Sendoso also offers physical gift cards and direct mail gifts.

Why this matters

E-Gift cards are a great way to show appreciation to your customers and prospects, and they can be used as an incentive to attend events, webinars, or virtual lunches. Sendoso makes it easy to track who clicks on their e-gift card and redeems it, so you can see the ROI of your gifting campaigns.

Our experience

We've found that e-gift cards are a great way to engage with our customers and prospects. We use them as incentives for attending events, webinars, or virtual lunches. The ability to track who clicks on their e-gift card and redeems it has been very helpful in measuring the success of our campaigns. One difficulty we've had is getting the gift cards delivered on time; sometimes they get delayed in transit or end up in spam folders. To solve this problem, we always send a follow-up email with the link to the e-gift card to make sure the recipient receives it.

Direct Mail

Want to take your ABM strategy to the next level? Directly send physical gifts to prospects with Sendoso!

What this is

Direct Mail is Sendoso's account-based marketing software tool that allows you to send physical gifts to your customers and prospects. You can either send the gifts yourself or have Sendoso manage the inventory, sending, and tracking for you. You can also choose to have the gifts sent on your behalf through Sendoso's Direct Mail service.

Why this matters

Direct Mail is a great way to show your customers and prospects that you are thinking of them. It is also a great conversation starter, door opener, and way to show appreciation to existing customers. With Sendoso's Direct Mail service, you can easily send gifts to multiple people on your list with just a few clicks.

Our experience

We have used Sendoso's Direct Mail service to send gifts to our clients and prospects. We love how easy it is to use and how we can track the gifts that we have sent through Salesforce. One difficulty that we had was with the inventory management at the Sendoso warehouse. We often found ourselves waiting for items that were out of stock or back ordered. However, we solved this problem by working closely with our account manager who was able to help us get the items that we needed in a timely manner.

Recipient Lists

Easily track and group everyone you're targetting by creating recipient lists with Sendoso!

What this is

Recipient lists are the groups of contacts that you want to send your Sendoso touches to. You can either manually add these contacts one at a time, or you can upload them via a CSV file. Once they're in your recipient list, you can segment them however you'd like and target them with specific Sendoso touches.

Why this matters

Having a robust and well-segmented recipient list is essential for any effective account-based marketing strategy. By being able to segment your list into smaller, more targeted groups, you'll be able to create more personalized and relevant Sendoso touches that will resonate better with your recipients. Additionally, by being able to upload your entire contact database into Sendoso, you'll be able to save time on the manual entry of individual contacts.

Our experience

We've found the recipient lists feature to be extremely helpful in managing our account-based marketing campaigns. Being able to segment our list into smaller groups has allowed us to create more targeted and relevant Sendoso touches that have resonated well with our recipients. Additionally, we were also able to upload our entire contact database into Sendoso, which saved us a lot of time on manual entry of individual contacts.

Pros & Cons Expand Collapse

Pros and cons of using Sendoso for your account based marketing

Pros

  • Ease of use
  • Ability to track gifting ROI
  • Variety of gifting options
  • Segment list into smaller, more targeted groups
  • Upload entire contact database

Cons

  • Inventory management at Sendoso warehouse not always reliable
  • Some features currently lacking, like scheduled gifting and international gifting options
Pricing Expand Collapse

Sendoso pricing

$600/month for the Sendoso platform, which includes access to the warehouse, print collateral, and direct send options from vendors.

$1,200/month for Sendoso Plus, which gives you access to additional features like e-gifting and choice boards.

Pricing is expensive compared to other account based marketing tools on the market. However, Sendoso does offer a free trial so you can try before you buy. You also have to get a quote for pricing rather than being able to see pricing online.

#4 Demandbase ABM/ABX Cloud

4.3
Overview Expand Collapse

Demandbase ABM/ABX Cloud is a software tool that allows you to collect and analyze data about the online behavior of companies that visit your website. This data includes what pages they visit, how long they stay on each page, and what actions they take while on your site. Based on this information, Demandbase can score each company's level of interest in your products or services. 

Additionally, the integration of Demandbase ABM/ABX Cloud with Salesforce allows users to see data from their account based marketing campaigns within Salesforce. This data includes information on which accounts are being targeted, what level of engagement each account has, and how each account is progressing through the buyer's journey.

However, we have found that the data can be difficult to interpret, and we have had to use trial and error to figure out how to best use it. Additionally, we have found that the feature is not always accurate, and sometimes companies are scored as being more interested than they actually are.

Demandbase ABM/ABX Cloud allows you to view customer journeys to easily customize your future marketing strategies.

Conclusion

Compared to alternatives like Terminus, 6sense, and Engagio, Demandbase ABM/ABX Cloud is more expensive. However, it should be noted that Demandbase offers a lot of features and functionality that the other tools do not offer. Additionally, the support team is excellent and always willing to help with any questions or concerns you might have.

Demandbase ABM/ABX Cloud ranks #4 on our list because it is an excellent tool for account based marketing. It offers a lot of features and functionality that other tools do not offer. Additionally, the support team is excellent and always willing to help with any questions or concerns you might have.

Top Features Expand Collapse

Intent Signal

Effortlessly monitor intent signals with Demandbase to see what companies are doing when browsing your website or gauge their levels of interest.

What this is

The Intent Signal feature is a way for Demandbase to collect and analyze data about the online behavior of companies that visit your website. This data includes what pages they visit, how long they stay on each page, and what actions they take while on your site. Based on this information, Demandbase can score each company's level of interest in your products or services.

Why this matters

This feature is important because it allows you to prioritize accounts based on their likelihood of doing business with you. With this information, you can focus your account-based marketing efforts on the companies that are most likely to convert into customers. Additionally, the data collected by Intent Signal can be used to create targeted campaigns that are more likely to result in conversions.

Our experience

We have found the Intent Signal feature to be extremely helpful in identifying potential customers and prioritizing our account-based marketing efforts. The data collected by Intent Signal has allowed us to create targeted campaigns that are more likely to result in conversions. Additionally, we have been able to use the data to identify companies that are most likely to do business with us and focus our account-based marketing efforts on those companies. 

However, we have found that the data can be difficult to interpret, and we have had to use trial and error to figure out how to best use it. Additionally, we have found that the feature is not always accurate, and sometimes companies are scored as being more interested than they actually are. Then again, overall, we have found the Intent Signal feature to be a valuable tool for our account-based marketing efforts.

Salesforce Integration

Confidently manage and imrpove your ABM campaigns by integrating Demandbase with Salesforce and other apps!

What this is

The integration of Demandbase ABM/ABX Cloud with Salesforce is a feature that allows users to see data from their account based marketing campaigns within Salesforce. This data includes information on which accounts are being targeted, what level of engagement each account has, and how each account is progressing through the buyer's journey.

Why this matters

The integration of Demandbase ABM/ABX Cloud with Salesforce allows companies to have a complete view of their account based marketing campaigns in one place. This makes it easy to track progress and ensure that all campaign goals are being met. Additionally, this data can be used to inform future marketing decisions and strategies.

Our experience

We have found the integration of Demandbase ABM/ABX Cloud with Salesforce to be extremely helpful in our work. It provides us with a complete view of our campaign progress and helps us ensure that we are meeting all of our goals. Additionally, the data has been very useful in informing future marketing decisions. However, we have found that the integration can be difficult to set up and configure, and it sometimes requires assistance from Demandbase customer support.

Predictive Scoring

Enjoy predictive scoring bto easily find target companies with Demandbase ABM/ABX Cloud.

What this is

Predictive Scoring analyzes a company's historical website visitor data to generate a list of the most likely prospects that they should target. The score is based on factors such as firmographics, web behavior, and inferred technology. This is a powerful tool for account-based marketing because it allows you to prioritize your accounts and focus your efforts on the ones that are most likely to convert.

Why this matters

Predictive scoring is important because it helps you identify which accounts are most likely to be interested in your product or service. This information is valuable because it allows you to focus your sales and marketing efforts on the accounts that are most likely to result in a conversion. Additionally, predictive scoring can help you identify new prospects that you might not have otherwise considered.

Our experience

We used predictive scoring when we were trying to target new prospects for our product. We found it difficult at first to understand how the score was calculated, but after speaking with our account manager, we were able to get a better understanding of how it worked. Additionally, we had some difficulty getting the data from our CRM into Demandbase, but our account manager was able to help us troubleshoot the issue and we were eventually able to get it working.

Pros & Cons Expand Collapse

Pros and cons of using Demandbase ABM/ABX Cloud for your account based marketing

Pros

  • The Intent Signal feature is a way for Demandbase to collect and analyze data about the online behavior of companies that visit your website. 
  • Predictive Scoring analyzes a company's historical website visitor data to generate a list of the most likely prospects that they should target. 
  • The support team at Demandbase is extremely helpful and responsive.
  • Demandbase offers a free trial so you can test out the product before making a decision. 

Cons

  • The data collected by Intent Signal can be difficult to interpret, and sometimes inaccurate. 
  • The integration of Demandbase ABM/ABX Cloud with Salesforce can be difficult to set up and configure. 
Pricing Expand Collapse

Demandbase ABM/ABX Cloud pricing

$3,000/month 

The pricing for Demandbase ABM/ABX Cloud is expensive when compared to other account based marketing tools on the market. However, it is important to keep in mind that this tool offers a lot of features and functionality that other tools might not offer. Additionally, the support team is excellent and always willing to help with any questions or concerns you might have.

#5 LeanData

4.6
Overview Expand Collapse

LeanData is a software tool that enables account-based marketing. The core of LeanData's functionality is its match rules, which take data from various sources and use it to automatically assign leads and contacts to specific accounts. This ensures that the right sales teams are working on the correct accounts, and that leads are being routed appropriately. Additionally, Smart Views allows you to quickly see which leads are associated with each account so that you can prioritize your outreach efforts. Finally, Enrichment allows you to have more complete information about your leads and contacts by automatically adding data from sources like Clearbit, Data.com, ZoomInfo, and others.

However, configuring the match rules can be somewhat difficult and requires a good deal of knowledge about Salesforce. Additionally, it can be difficult to find specific leads if you don't know exactly what you're looking for. Then again, these problems can be easily solved by LeanData's customer support team.

Integrate LeanData with Salesforce and other platforms, and watch as your email marketing get boosted up!

Conclusion

Compared to alternatives like Terminus and Engagio, LeanData is more expensive. However, it is a powerful tool that can save a lot of time and effort in account based marketing. They do have a free trial available.

LeanData ranks #5 on our list because they are an essential tool for companies doing account-based marketing. The match rules feature ensures that the correct sales teams are working on the correct accounts, and that leads are being routed appropriately. 

Additionally, Smart Views allows you to quickly see which leads are associated with each account so that you can prioritize your outreach efforts. Finally, Enrichment allows you to have more complete information about your leads and contacts by automatically adding data from sources like Clearbit, Data.com, ZoomInfo, and others.

Top Features Expand Collapse

Match Rules

Set up rules and automatically assign leads to specific accounts with LeanData.

What this is

LeanData's match rules are the core of their account-based marketing software tool. Match rules take data from various sources, such as Salesforce, Marketo, and Outreach, and use that data to automatically assign leads and contacts to specific accounts. This ensures that the right people are working on the right accounts and that leads and contacts are being routed to the correct sales teams.

Why this matters

The match rules feature is essential for companies that want to do account-based marketing, as it allows them to automatically assign leads and contacts to specific accounts. This ensures that the correct sales teams are working on the correct accounts, and that leads are being routed to the appropriate team members. Additionally, this feature eliminates the need for manual lead assignment, which can be time-consuming and error-prone.

Our experience

We have used LeanData's match rules feature to automatically assign leads and contacts to specific accounts. We have found this feature to be extremely useful in ensuring that our sales team is working on the correct accounts, and that our leads are being routed appropriately. 

Additionally, we have found that using this feature has eliminated many of the errors associated with manual lead assignment. However, we have also found that configuring the match rules can be somewhat difficult, and requires a good deal of knowledge about Salesforce. However, LeanData's customer support team has been extremely helpful in assisting us with this process.

Smart Views

Conveniently view, filter, and act on leads with LeanData's smart views, which you can enjoy by integrating with Salesforce.

What this is

Smart Views is a feature that allows you to view, filter, and act on leads in Salesforce. This includes the ability to see which leads are new, assigned, or unassigned. You can also create custom views based on criteria such as lead owner, account type, or industry. Moreover, you can create actions for leads such as assigning them to a sales rep or sending them an email.

Why this matters

This feature is critical for companies doing account-based marketing because it allows you to quickly and easily see which leads are associated with which accounts. This makes it easy to prioritize your outreach and focus your efforts on the most important accounts. Additionally, the ability to take action on leads directly from Smart Views saves time and ensures that leads are properly followed up on in a timely manner.

Our experience

We have found Smart Views to be an extremely useful tool for our account-based marketing efforts. It allows us to quickly see which leads are associated with each account and prioritize our outreach accordingly. Additionally, the ability to take action on leads directly from Smart Views has saved us a lot of time. 

The only difficulty we have encountered is that it can be difficult to find specific leads if you don't know exactly what you're looking for. However, this problem can be easily solved by using the filters in Smart Views.

Enrichment

Automatically add missing data to your lists and more with LeanData.

What this is

Enrichment is the process of automatically adding data to lead and contact records in Salesforce, using data sources like Clearbit, Data.com, ZoomInfo, and others. This allows you to have more complete information about your leads and contacts so that you can make better decisions about how to engage with them. Additionally, you can use enrichment to automatically update lead and contact records when information changes, so that your data is always up-to-date.

Why this matters

Enrichment is important for account-based marketing because it allows you to have more complete information about your leads and contacts. This way, you can make sure that you are engaging with the right people at the right companies, and that you are using the most up-to-date information when making decisions about how to engage with them. Additionally, automated updates mean that your data will always be accurate, which is essential for effective account-based marketing.

Our experience

We used enrichment to automatically add data to our lead and contact records in Salesforce. We found this to be extremely helpful in keeping our data up-to-date and ensuring that we had complete information about our leads and contacts. However, we did run into some difficulties when trying to use enrichment to update existing records. Specifically, we were not able to update records that had been manually created in Salesforce. We eventually were able to solve this problem by using the Data Loader tool to export the data from Salesforce, updating the records in a spreadsheet, and then importing the updated records back into Salesforce.

Pros & Cons Expand Collapse

Pros and cons of using LeanData for your account based marketing

Pros

  • Eliminates the need for manual lead assignment
  • Allows you to automatically assign leads and contacts to specific accounts
  • Eliminates errors associated with manual lead assignment
  • Smart Views allows you to quickly see which leads are associated with each account
  • The ability to take action on leads directly from Smart Views saves time

Cons

  • Configuring the match rules can be difficult
  • It can be hard to find specific leads if you don't know exactly what you're looking for
  • Enrichment can be difficult to use
Pricing Expand Collapse

LeadData pricing

$3,600/year 

$180/month 

The pricing for LeanData is expensive when compared to other options in the market. However, it is a powerful tool that can save a lot of time and effort in account based marketing. They do have a free trial available.

#6 Reachdesk

4.5
Overview Expand Collapse

Reachdesk is a software tool that provides companies with advanced segmentation, reporting, and outreach capabilities for their account based marketing efforts. Unlike other tools on the market, Reachdesk offers a comprehensive suite of features that makes it easy to target and engage with potential customers. 

Additionally, Reachdesk's customer support team is highly responsive and willing to help you get the most out of the tool. Overall, we've been very pleased with our experience using Reachdesk.

However, it's important to note that Reachdesk is not the cheapest option on the market. Additionally, while their advanced segmentation tool is very powerful, it can be difficult to use if you're not familiar with marketing data points. 

Overall, we think Reachdesk is a great choice for companies who are serious about account based marketing and willing to invest in a tool that will provide them with everything they need to succeed.

Personalize your email marketing efforts with Reachdesk's account-based marketing-focused software!

Conclusion

Compared to alternatives like Terminus and LeanData, Reachdesk is more expensive. However, their tool is much more comprehensive, offering features like advanced segmentation and reporting that the others don't have. Additionally, we've been very pleased with the quality of customer support we've received from Reachdesk. 

Overall, we think they are a great choice for companies who are serious about account based marketing and willing to invest in a tool that will provide them with everything they need to succeed.

Reachdesk ranks #6 on our list because they offer a comprehensive suite of features that makes it easy to target and engage with potential customers. Additionally, their customer support team is highly responsive and willing to help you get the most out of the tool. 

While their advanced segmentation tool is very powerful, it can be difficult to use if you're not familiar with marketing data points. Overall, we think Reachdesk is a great choice for companies who are serious about account based marketing and willing to invest in a tool that will provide them with everything they need to succeed.

Top Features Expand Collapse

Advanced Segmentation

Focus on leads that matter or launch different strategies on different targets by segmenting them in Reachdesk.

What this is

Reachdesk's advanced segmentation is a powerful tool that allows companies to target their account based marketing efforts more effectively. With advanced segmentation, companies can create custom groups of accounts based on criteria such as industry, size, location, or any other factors that are important to them. 

This allows companies to focus their account based marketing efforts on the accounts that are most likely to convert into customers. With it, you can also send different types of content to different types of accounts, depending on their needs and interests. Additionally, it allows you to track engagement with your content, so you can see what type of content is resonating with each account.

Why this matters

Advanced segmentation is especially useful for large companies with hundreds or even thousands of potential customer accounts. Without advanced segmentation, it would be nearly impossible for these companies to target their account based marketing efforts effectively. 

With Reachdesk's advanced segmentation tool, they can easily create custom groups of accounts and then target those groups with specific account-based marketing campaigns. It also allows you to personalize your outreach and make sure that you are sending the right message to the right people. This helps you to build relationships with your accounts and ultimately convert them into customers.

Our experience

Our experience with Reachdesk's advanced segmentation has been positive overall. We've found it easy to use and very effective in targeting our account-based marketing campaigns. One difficulty we did have was finding all of the relevant data points for each potential customer account (such as industry, size, location). We also had some difficulty understanding how to use the tool to its full potential. We solved this problem by reaching out to Reachdesk's customer support team, who were very helpful and able to walk us through the features of the tool.

Advanced Reporting

Effortlessly track account performance and create valuable advanced reports with Reachdesk.

What this is

Reachdesk's Advanced Reporting tool allows you to track the performance of your account based marketing campaigns, and provides detailed insights into what is working and what isn't. 

You can see how many contacts have been sent a campaign, how many have opened it, clicked through to your website, and more. This information is vital for understanding what is working and making necessary adjustments to improve your results.

Why this matters

Understanding the performance of your account based marketing campaigns is essential for ensuring that you are getting the most out of your efforts. Without this data, it would be very difficult to know how to improve your results. Additionally, Reachdesk's Advanced Reporting tool makes it easy to share campaign performance with stakeholders so that they can see the impact of your work.

Our experience

We used Reachdesk's Advanced Reporting tool to track the performance of our account based marketing campaigns. This was extremely helpful in understanding what was working and where we needed to make improvements. 

One difficulty we had was accessing all of the data we wanted in one place - however, Reachdesk's team helped us solve this problem by creating a custom report for us.

Reachout Inbox

What this is

The Reachout Inbox is a feature that allows you to see all of the account based marketing outreach that you have sent in one place. This includes emails, phone calls, and meeting requests. You can also see who on your team has contacted each account, and when they last contacted them. It is also possible to set up automated reminders to follow up with specific accounts.

Why this matters

The Reachout Inbox is a valuable tool for account based marketing because it allows you to keep track of all of your outreach in one place. This makes it easy to see which accounts you have contacted recently, and which ones you need to follow up with. It is also helpful for coordinating between different members of your team who are working on the same account.

Our experience

We found the Reachout Inbox to be a very useful tool for keeping track of our account based marketing outreach. It was especially helpful for coordinating between different members of our team who were working on the same account. 

However, we did find that it was sometimes difficult to find specific emails or phone calls that had been made to an account. To solve this problem, we created a system where we tagged each email or phone call with the name of the account in question. This allowed us to easily find and review all of the outreach that we had sent to an account.

Pros & Cons Expand Collapse

Pros and cons of using Reachdesk for your account based marketing

Pros

  • Integrated with Hubspot
  • Easy to use
  • Tons of gifting options
  • Great customer service
  • Quick turnaround time

Cons

  • Can be expensive
  • Advanced segmentation tool can be difficult to use
  • Limited gifting options in APAC
Pricing Expand Collapse

Reachdesk pricing

$120/month for a single user. 

$600/month for a team of five users. 

Reachdesk is priced affordably in the market for account based marketing tools. They offer a free trial, and you can get a quote for pricing if you need more than five users.

#7 6sense Revenue AI

4.4
Overview Expand Collapse

6sense Revenue AI is a software tool that provides comprehensive data-driven insights into every stage of the sales and marketing funnel. It offers a unique combination of features that allows sales teams to close more deals by providing visibility into every step of the customer's journey, making it easier to identify and remove any roadblocks that might be preventing them from converting. 

These features include Orchestration, Segmentation and Targeting, In-Market Detection, and Salesforce Integration. 6sense Revenue AI is easy to use and offers a free trial for new users.

Just note that some users have found that the platform can be slow at times, and that some of the data displayed in In-Market Detection ( such as anonymous user activity) can be misleading or inaccurate. Overall, we believe that 6sense Revenue AI is a valuable tool for account based marketing because it allows you to focus your efforts on the accounts that are most likely to buy your product or service.

Seamlessly predict your customers' next move and the market's sentiments with 6sense Revenue AI.

Conclusion

Compared to alternatives like Terminus, 6sense Revenue AI is more expensive. However, it does offer a free trial and provides comprehensive data-driven insights into every stage of the sales and marketing funnel. It offers a unique combination of features that allows sales teams to close more deals by providing visibility into every step of the customer's journey, making it easier to identify and remove any roadblocks that might be preventing them from converting.

6sense Revenue AI ranks #7 on our list because it is a comprehensive tool that provides valuable insights into the customer journey. However, it is more expensive than some of the other options on the market, and some users have found that the platform can be slow at times. Additionally, some of the data displayed in In-Market Detection ( such as anonymous user activity) can be misleading or inaccurate.

Top Features Expand Collapse

Orchestration

Make ABM easier for you with 6sense Revenue AI's orchestration feature.

What this is

The Orchestration feature is a tool that allows ABM targeting plays for marketing and the great analytical insights on account intent that use data from our own CRM and 6Sense's sources. This feature is designed to help sales teams close more deals by providing visibility into every step of the customer's journey, making it easier to identify and remove any roadblocks that might be preventing them from converting.

Why this matters

Account based marketing is all about personalized engagement with your target accounts. The Orchestration feature makes it easy to see which accounts are engaging with your brand, what actions they're taking, and what keywords they're using. This information can be used to develop more effective value propositions for the accounts that matter most to you. 

Additionally, by monitoring their behavior and knowing precisely their position in the buying process, you can deliver the most effective message to your top accounts. As a result, you'll see an uptick in both repeat business and cross-selling opportunities.

Our experience

We've found the Orchestration feature to be extremely helpful in managing our account based marketing efforts. The ability to see which accounts are engaging with our brand, what actions they're taking, and what keywords they're using has allowed us to develop more targeted campaigns that have resulted in increased conversion rates. 

However, we have experienced some difficulty integrating 6Sense with our CRM system. This has occasionally caused delays in getting intelligence from 6Sense to our salespeople.

Segment and Target Accounts

Get better predictions and prioritize leads accordingly with 6Sense Revenue AI.

What this is

6sense Revenue AI's Segment and Target Accounts feature allows you to quickly and easily identify, segment, and target specific accounts that are likely to be interested in your products or services. This is done by analyzing the behavior of each account, including their website activity, engagement with your content, and other interactions. This information is then used to create targeted account lists that you can use for your marketing and sales efforts.

Why this matters

The Segment and Target Accounts feature is important because it allows you to focus your marketing and sales efforts on the accounts that are most likely to be interested in what you have to offer. This saves you time and money by ensuring that you're not wasting your resources on accounts that are unlikely to convert. Additionally, this feature allows you to customize your marketing and sales approach for each account, which can further increase your chances of success.

Our experience

We've found the Segment and Target Accounts feature to be very helpful in our work. It's easy to use and has allowed us to quickly identify and segment our target accounts. We have also been able to customize our approach for each account, which has resulted in more successful conversions. 

One difficulty we had was that some of the information wasn't always accurate. For example, we would see that an account had visited our website but when we tried to contact them, we discovered that they hadn't actually been on our site. We solved this problem by double-checking all of the data before taking any action.

In-Market Detection

Easily find out which leads seek relevant products or services and create handy target account lists with 6Sense.

What this is

In-Market Detection is a feature that allows you to see which accounts are actively researching your product or service, and at what stage in the buying process they are. This information is displayed on a timeline, so you can easily see when an account became interested, and how their level of interest has changed over time. Additionally, In-Market Detection can be used to create targeted marketing campaigns that are more likely to convert interested accounts into customers.

Why this matters

In-Market Detection is a valuable tool for account based marketing because it allows you to focus your efforts on the accounts that are most likely to buy your product or service. By understanding the buying process, you can tailor your marketing messages and sales strategies to increase the likelihood of conversion. Additionally, In-Market Detection can help you identify when an account is ready to purchase, so you can prioritize those accounts and close more deals.

Our experience

We have found In-Market Detection to be a useful tool for identifying potential customers and tailoring our marketing messages accordingly. However, we have found that the feature can be slow at times, which makes it difficult to use in real time. Additionally, we have found that some of the data displayed in In-Market Detection ( such as anonymous user activity) can be misleading or inaccurate. 

To overcome these challenges, we recommend using In-Marketing detection in conjunction with other tools, such as Salesforce CRM, to get a more complete picture of an account's level of interest.

Pros & Cons Expand Collapse

Pros and cons of using 6sense Revenue AI for your account based marketing

Pros

  • 6sense Revenue AI is easy to use.
  • 6sense Revenue AI offers a free trial for new users.
  • The platform provides comprehensive data driven insights into every stage of the sales and marketing funnel. 
  • The Segment and Target Accounts feature allows you to quickly and easily identify, segment, and target specific accounts.

Cons

  • The platform can be slow at times.
  • Some of the data displayed in InMarket Detection ( such as anonymous user activity) can be misleading or inaccurate. 
  • The Segment and Target Accounts feature may not always be accurate.
Pricing Expand Collapse

6Sense Revenue AI pricing

$1,499/month. 

This price is expensive when compared to other account based marketing tools on the market. 6sense does offer a free trial, but you have to get a quote for pricing.

#8 Alyce

4.7
Overview Expand Collapse

Alyce is a software tool that helps companies with their account based marketing. It provides features such as gift personalization, meeting scheduling, and campaign management. What sets Alyce apart from other software tools in this space is its focus on making it easy for users to connect with their prospects in a more personal way. 

By providing data-driven insights and customizable options, Alyce gives account based marketers the ability to create campaigns that are tailored to the specific needs of each target account.

The downside of Alyce is that it can be a bit overwhelming at times, as there is so much data to sift through. This can make it difficult to find the specific information you are looking for. To solve this problem, create a system whereby each member of our team is responsible for monitoring one particular metric.

Keep your leads close by sending them gifts and more with Alyce!

Conclusion

Compared to alternatives like Terminus, Demandbase, and 6sense, Alyce is on the more expensive side. However, it does offer some features that the others don't such as gift personalization and meeting scheduling. It also has a campaign management tool which can be very helpful for companies trying to do account based marketing.

Alyce ranks #8 on our list because it provides valuable features such as gift personalization and meeting scheduling that can help account based marketers connect with their prospects in a more personal way. Additionally, its campaign management tool can be extremely helpful in planning and executing ABM campaigns. However, we have found that the platform can be a bit overwhelming at times due to all of the data that is available.

Top Features Expand Collapse

Gift Personalization

Always be top of mind by sending your leads personalized gifts with Alyce.

What this is

Alyce's gift personalization feature allows users to select a gift for their prospect and then customize it with the recipient's name, company name, logo, or other personalized messages. This feature is useful for making a good first impression with a prospect or thanking them for their time.

Why this matters

Personalized gifts are more likely to be accepted and appreciated by the recipient, which makes them more likely to engage in further conversation with the sender. This helps account based marketers to break through the noise and build relationships with their target accounts. Moreover, personalized gifts can be used to re-engage lost opportunities and move them further down the sales funnel.

Our experience

We have found that Alyce's gift personalization feature is very easy to use and makes it quick and simple to select a gift for a customer or prospect. We love that we can customize the gifts with the recipient's name, company name, logo, or another personalized message. This has helped us make a great impression on our prospects and build strong relationships with them. However, we have found that some gifts expire relatively quickly, so we have to be careful about when we send them out.

Meeting Scheduling

Schedule meetings, send reminders, and more to boost your ABM strategy with Alyce.

What this is

Meeting Scheduling is a feature that allows you to schedule meetings with your prospects directly through the Alyce platform. You can choose from a variety of meeting times and locations, and send reminders to your prospect before the meeting. This feature is great for salespeople who want to connect with their prospects quickly and easily.

Why this matters

This feature is important for companies that want to do account based marketing because it allows you to connect with your prospects in a more personal way. By scheduling meetings through the Alyce platform, you can make sure that you are meeting with the right people at the right time. This feature also allows you to keep track of your prospect's meeting schedule so that you can follow up with them after the meeting.

Our experience

We used this feature when we were trying to connect with a specific group of people within a company. We found it difficult to find contact information for these individuals, but by using Meeting Scheduling we were able to easily schedule meetings with them. The only difficulty we had was finding times that worked for everyone, but we solved this problem by sending out reminders beforehand and following up after the meeting.

Campaign Management

Easily plan, monitor, and adjust your account-based marketing campaigns with Alyce.

What this is

Campaign management is the process of planning, executing, and measuring marketing campaigns. This includes setting objectives, determining strategies, allocating resources, designing tactics, and evaluating results. Alyce's campaign management tool allows users to create and manage their account based marketing campaigns in one place. 

Why this matters

An effective campaign management system is essential for any company that wants to do account based marketing. Alyce's campaign management tool helps companies plan and execute their campaigns more efficiently and effectively, while also providing data-driven insights to help improve future campaigns. This results in a more seamless and cohesive account based marketing strategy that can be tailored to the specific needs of each target account. 

Our experience

We have found Alyce's campaign management tool to be extremely helpful in planning and executing our account based marketing campaigns. The ability to track all of our campaigns in one place has been particularly useful, as it allows us to easily see which strategies are working and which ones need to be improved. 

We also appreciate the data-driven insights that Alyce provides, as they have helped us fine-tune our approach and make sure we are always using the most effective methods possible. 

However, we have found that the campaign management tool can be a bit overwhelming at times, as there is so much data to sift through. This can make it difficult to find the specific information we are looking for. 

To solve this problem, we have created a system whereby each member of our team is responsible for monitoring one particular metric. This way, we can all stay on top of the most important aspects of our account based marketing campaigns without getting bogged down in details.

Pros & Cons Expand Collapse

Pros and cons of using Alyce for your account based marketing

Pros

  • Alyce helps companies with their account based marketing
  • Alyce provides features such as gift personalization, meeting scheduling, and campaign management
  • Alyce makes it easy for users to connect with their prospects in a more personal way
  • Alyce gives account based marketers the ability to create campaigns that are tailored to the specific needs of each target account
  • Alyce is data driven and provides insights to help improve future campaigns

Cons

  • The platform can be overwhelming at times because of the amount of data available 
Pricing Expand Collapse

Alyce pricing

$1,000 - $2,500 / mo. (based on number of users) 

Alyce is fairly priced compared to other account based marketing tools on the market. They offer a free trial, and you can get a quote for pricing depending on your needs.

#9 Terminus ABM Platform

4.4
Overview Expand Collapse

Terminus ABM Platform is a software tool that provides users with the ability to quickly and easily identify their ideal target market, and provides them with the tools they need to reach those targets through a variety of channels. 

The platform includes a number of features that make it easy for users to find their target market, including account-based data, intent data, advertising data, email data, chat data, and more. 

Additionally, Terminus ABM Platform offers seamless integration with Salesforce so you can automatically sync your data between the two platforms. And finally, Audience Insights & Engagement Channels allows you to collect customer engagement information for real-time visualization.

One drawback to using Terminus ABM Platform is that it can be time-consuming to collect customer data and visualize it. However, this problem can be solved by creating a system whereby you collect customer data on a weekly basis and then visualize it in real-time. 

Additionally, another issue you may run into is duplicate contacts appearing in your lists. However, this problem can be solved by creating a custom field in Salesforce for Terminus ID which will allow you to map the contacts correctly.

Track important metrics and visualize your results with ease through Terminus ABM Platform.

Conclusion

Compared to alternatives like Engagio and LeanData, Terminus ABM Platform is more expensive. However, it does offer a wider range of features, including account-based data, intent data, advertising data, email data, chat data, and more. 

Additionally, the platform offers seamless integration with Salesforce so you can automatically sync your data between the two platforms. And finally, Audience Insights & Engagement Channels allows you to collect customer engagement information for real-time visualization.

Terminus ABM Platform ranks #9 on our list because it is one of the most comprehensive account based marketing tools on the market. It offers a wide range of features that make it easy for users to find their target market and reach them through a variety of channels. 

Additionally, Terminus ABM Platform also offers seamless integration with Salesforce so companies can easily connect their accounts and get a complete view of their marketing efforts. Finally, Audience Insights & Engagement Channels provides valuable insights into why some customers are not engaging with your campaigns which can be extremely helpful in making necessary adjustments to improve ROI.

Top Features Expand Collapse

Target Market Optimization

Quickly and easily identify your target market with Terminus ABM Platform.

What this is

Terminus ABM Platform's Target Market Optimization feature allows users to quickly and easily identify their ideal target market, and provides them with the tools they need to reach those targets through a variety of channels. 

The platform includes a number of features that make it easy for users to find their target market, including account-based data, intent data, advertising data, email data, chat data, and more.

Why this matters

The ability to quickly and easily identify your ideal target market is essential for any company that wants to be successful in account based marketing. Terminus ABM Platform's Target Market Optimization feature makes it easy for companies to find their target market and reach them through a variety of channels. 

This is important because it allows companies to focus their resources on the accounts that are most likely to convert into customers. Additionally, this feature also allows companies to track the performance of their campaigns so they can see which ones are performing well and adjust their strategy accordingly.

Our experience

We used Terminus ABM Platform's Target Market Optimization feature to quickly and easily identify our ideal target market. This was important for us because it allowed us to focus our resources on the accounts that were most likely to convert into customers. Additionally, we were also able to track the performance of our campaigns so we could see which ones were performing well and adjust our strategy accordingly. 

One difficulty we had was finding the right mix of channels to reach our target market. However, we were able to solve this problem by working with Terminus ABM Platform's customer success team who helped us select the right mix of channels for our target market.

Seamless Integration 

What makes Terminus ABM Platform stand out is its seamless integration with other platforms.

What this is

Seamless Integration with Salesforce allows you to easily connect your Terminus account with your Salesforce account. This way, you can automatically sync your data between the two platforms and have a complete view of your marketing efforts. Additionally, you can integrate with other popular sales and marketing platforms, such as Marketo and Pardot.

Why this matters

Having a complete view of your marketing efforts is essential for success with account based marketing. With Terminus ABM Platform, you can easily connect your data from multiple sources to get a holistic view of what's working and what isn't. Additionally, the ability to automatically sync data between Salesforce and Terminus saves time and ensures that your data is always up-to-date.

Our experience

We have found the integration between Salesforce and Terminus to be very seamless. We were able to connect our accounts without any difficulty and the data synced correctly almost immediately. We did run into some issues with duplicate contacts appearing in our lists, but we were able to solve this by creating a custom field in Salesforce for Terminus ID which allowed us to map the contacts correctly. Overall, we've been very pleased with the integration between these two platforms

Audience Insights & Engagement Channels

Boost your account-based marketing efforts with Terminus' audience insights and engagement channels.

What this is

Audience Insights & Engagement Channels is a feature that allows you to collect customer data and engagement information for real-time visualization. This way, you can easily see which accounts are engaging with your brand and how they are interacting with your marketing campaigns. Additionally, this feature provides insights into why certain customers are not engaging with your brand, so that you can make necessary adjustments to improve ROI.

Why this matters

The ability to collect customer data and visualize it in real-time is critical for any company doing account based marketing. With Audience Insights & Engagement Channels, you can quickly identify which accounts are engaged with your brand and adjust your marketing strategy accordingly. Additionally, this feature provides valuable insights into why some customers are not engaging with your campaigns, so that you can make the necessary changes to improve ROI.

Our experience

We have found Audience Insights & Engagement Channels to be extremely useful in our work. It has allowed us to quickly identify which accounts are most engaged with our brand and where we need to focus our efforts in order to improve ROI. Additionally, the insights this feature provides into why some customers are not engaging with our campaigns has been invaluable in helping us make the necessary changes to improve ROI. 

However, we have found that the process of collecting customer data and visualizing it can be quite time-consuming. To solve this problem, we have created a system whereby we collect customer data on a weekly basis and then visualize it in real-time. This way, we can easily see which accounts are engaging with our brand and how they are interacting with our marketing campaigns. 

Pros & Cons Expand Collapse

Pros and cons of using Terminus ABM Platform for your account based marketing

Pros

  • Quickly and easily identify target market
  • Wide variety of channels to reach target market
  • Seamless integration with Salesforce 
  • Ability to collect customer data for real time visualization 
  • Valuable insights into why some customers are not engaging

Cons

  • Time-consuming to collect customer data and visualize it
  • Issues with duplicate contacts appearing in lists
Pricing Expand Collapse

Terminus ABM Platform pricing

$3,000/mo for the base product 

$5,000-$15,000/mo for additional products and services 

Terminus ABM Platform is priced on the expensive side compared to other account based marketing tools in the market. However, they do offer a free trial of their product. You will need to get a quote from them in order to find out pricing for their additional products and services.

#10 Printfection

4.3
Overview Expand Collapse

Printfection is a software tool that helps companies select, order, inventory, and distribute swag to customers, partners, prospects, and employees. It handles all the logistics of shipping and can be used to create landing pages on which you can offer a selection of swag and confidentially capture mailing addresses for recipients.

Printfection is unique in its ability to track the success of account based marketing campaigns through custom links. This allows companies to see which channels are driving the most traffic and conversions. 

Additionally, Printfection's Swag Store offers discounts for volume purchases, making it an affordable option for companies looking to purchase large quantities of swag. Finally, subscription plans allow companies to automatically order and ship swag on a regular basis.

However, there are some drawbacks to using Printfection. One is that it can take a while for items to be shipped, so if you have something that you urgently need, it may not be possible. Additionally, the platform has limitations regarding e-gifting, Salesforce integrations, shipping of perishable goods and does not include the ability to create managed virtual experiences.

Effortlessly monitor your account-based marketing campaigns and sort your results with ease through Printfection.

Conclusion

Compared to alternatives like Promo.com, which starts at $49/month, or Swag.com, which starts at $99/month for their basic plan - Printfection's price is expensive. However, withPrintfection you get a lot of features like the ability to track the success of your account based marketing campaigns through custom links and subscription plans that make it worth the cost.

Printfection ranks #10 on our list because they offer unique features like the ability to track the success of your account based marketing campaigns through custom links and subscription plans that make it worth the cost. Additionally, Printfection's Swag Store offers discounts for volume purchases, making it an affordable option for companies looking to purchase large quantities of swag.

Top Features Expand Collapse

Custom Links

Monitor your campaigns with ease and create custom links to track your efforts with Printfection.

What this is

A custom link is a way to track the success of your account based marketing efforts by creating a unique URL for each recipient. This allows you to see who clicked on the link and when, as well as what kind of device they were using. You can also add parameters to your custom links to track things like which campaign or ad they came from. This is a great way to measure the success of your account based marketing campaigns and see which ones are working best.

Why this matters

Custom links allow you to track the success of your account based marketing campaigns so that you can adjust them accordingly. This is important because it allows you to fine-tune your campaigns and make sure that they are as effective as possible. Additionally, custom links can help you understand which channels are driving the most traffic and conversions.

Our experience

We have used custom links extensively in our account based marketing efforts. We find them to be an essential tool for tracking campaign performance and understanding which channels are performing well. One difficulty we have encountered is that sometimes it can be difficult to get recipients to click on the link if it is not prominently displayed or if there is too much text surrounding it. To solve this problem, we have found that using a call-to-action such as Click here or Learn more tends to work well.

Swag Store

Conveniently access Printfection's swag store and send your prospects gifts from there!

What this is

Printfection's Swag Store is a web-based store where companies can browse and purchase promotional products. The store offers a wide range of products, including t-shirts, mugs, water bottles, socks, and hoodies. This allows companies to select the products that best fit their brand and budget.

Why this matters

The Swag Store is a convenient way for companies to purchase promotional products in bulk. This saves time and money by eliminating the need to search for and purchase products from multiple vendors. In addition, the store offers discounts for volume purchases, making it an affordable option for companies looking to purchase large quantities of swag.

Our experience

We used the Swag Store to purchase promotional products for our company. We found the store easy to use and were able to find a wide variety of products that met our needs. The only difficulty we encountered was finding a vendor that could ship the products internationally. However, we were able to solve this problem by working with Printfection's customer service team.

Subscription Plans

Subscribe and easily schedule swag deliveries with Printfection!

What this is

Subscription plans are a way to automatically order and ship swag on a regular basis. This is great for companies that want to keep their employees or clients stocked with branded gear, without having to manually place an order each time. It's also a cost-effective way to manage inventory, since you can order in bulk and spread the cost out over time.

Why this matters

Automatically ordering and shipping swag on a regular basis keeps your company top of mind for employees or clients, without having to manually place an order each time. This is a great way to show your appreciation for employees or clients, and keep them engaged with your brand. Additionally, subscription plans are a cost-effective way to manage inventory, since you can order in bulk and spread the cost out over time.

Our experience

We used subscription plans to automatically order and ship swag on a regular basis for our employees. This was a great way to show our appreciation for their work, and keep them engaged with our brand. Additionally, it was a cost-effective way to manage inventory, since we could order in bulk and spread the cost out over time. 

We did have some difficulty managing the subscription plans, as there were a lot of options and it was hard to keep track of what we had ordered. However, we solved this problem by creating a spreadsheet that listed all of the items we had ordered, along with when they would be shipped.

Pros & Cons Expand Collapse

Pros and cons of using Printfection for your account based marketing

Pros

  • Can be used to create landing pages on which you can offer a selection of swag and confidentially capture mailing addresses for recipients
  • Printfection is unique in its ability to track the success of account based marketing campaigns through custom links
  • The Swag Store offers discounts for volume purchases
  • Subscription plans allow companies to automatically order and ship swag regularly
  • Printfection handles all the logistics of shipping

Cons

  • The platform has limitations regarding e-gifting, Salesforce integrations, shipping of perishable goods and does not include the ability to create managed virtual experiences
  • Printfection can take a while for items to be shipped
Pricing Expand Collapse

Printfection pricing

$250 per month.

This price is expensive compared to other account based marketing tools on the market. However, Printfection offers a lot of features and benefits that make it worth the cost. They have a free trial and you can get a quote for pricing before signing up.

#11: RollWorks Account Based Platform

4.2
Overview Expand Collapse

RollWorks Account-Based Platform is a software tool that provides users with the ability to create and manage account-based marketing campaigns. The software includes features such as journey stages, playbooks, and audience segmentation which allow users to customize their outreach efforts and target specific types of accounts. 

Additionally, the platform integrates with HubSpot, making it easy to track progress and activity. It is an easy-to-use platform that has helped organizations generate quality leads and close deals.

However, some users have found the platform to be a bit more complicated than initially thought and difficult to understand all of the data points reported by Journey Stages. Additionally, while Audience Segmentation is an incredibly powerful tool, it can be tough to decide which criteria to use when creating custom audiences.

Create segments, define their criteria, and basically automate your email listing with RollWorks ABM Platform.

Conclusion

Compared to alternatives like Terminus and Engagio, RollWorks is more expensive. However, it offers a more complete set of features for account-based marketing, including journey stages, playbooks, and audience segmentation. Additionally, the platform integrates with HubSpot, making it easy to track progress and activity. 

Overall, we believe that RollWorks Account-Based Platform is a great tool for organizations looking to generate quality leads and close deals. While it may be a bit more complicated than initially thought and difficult to understand all of the data points reported by Journey Stages, the software provides users with an easy way to create and manage account-based marketing campaigns.

RollWorks Account-Based Platform ranks #11 on our list because while it is more expensive than some alternatives, it provides users with an easy way to create and manage account-based marketing campaigns. Additionally, the platform integrates with HubSpot which makes tracking progress and activity easier.

Top Features Expand Collapse

Journey Stages

Better understand your prospects and confidently grab opportunities or make adjustments with RollWorks' valuable ability to see journey stages.

What this is

Journey Stages allows you to track the progression of your target accounts through their buyer's journey. You can see what content they're consuming, what pages they're visiting on your website, and whether or not they've been contacted by sales. This information is valuable because it allows you to fine-tune your account-based marketing strategy based on how far along each account is in its buyer's journey.

Why this matters

Journey Stages matter because it gives you visibility into which accounts are ready to be marketed to and which ones need more nurturing. It also helps you identify when an account is stuck so that you can take action to move them forward. This feature is especially useful for large organizations with complex sales cycles because it provides insight into where each account is in the process.

Our experience

We have used Journey Stages to track the progress of our target accounts through their buyer's journeys. We have found it helpful to see which content they are consuming and what pages they are visiting on our website. 

However, we have had difficulty understanding some of the data points reported by Journey Stages (such as uncontacted leads). Overall, we think this feature is very useful for tracking progress over time but more work needs to be done in order for us to fully understand all of the data points reported.

Playbooks

Make ABM easier for you by using RollWorks' handy playbooks.

What this is

Playbooks are a series of customizable email templates that can be used to engage with target accounts. They can be customized for each stage of the buyer's journey, and they can be triggered by specific events or activities. Moreover, they can be personalized for each account, and they can be scheduled in advance.

Why this matters

The ability to customize email templates for each stage of the buyer's journey is critical for account-based marketing success. By being able to personalize the template for each account, you can ensure that your message is relevant and tailored to their specific needs. Moreover, by scheduling the playbook in advance, you can make sure that your engagement with target accounts is timely and consistent.

Our experience

We have found playbooks to be an extremely valuable tool in our account-based marketing efforts. They have allowed us to customize our outreach at scale and engage with our target accounts in a more meaningful way. We have also found them to be helpful in staying organized and keeping track of our progress with each account. 

One difficulty we did encounter was making sure that all of the necessary information was inputted into the playbook before sending it out (such as contact information, company size, etc). To solve this problem, we created a checklist that we use before sending out any playbooks.

Audience Segmentation

Create account lists to group your audiences accordingly and easily improve your ABM strategy with RollWorks.

What this is

With Audience Segmentation, you can target specific types of accounts with laser precision. You can create custom audiences based on a variety of criteria, including account size, industry, location, and more. Additionally, you can use Lookalike Audiences to target accounts that are similar to your best customers.

Why this matters

Audience Segmentation is critical for account-based marketing because it allows you to laser-focus your efforts on the types of accounts that are most likely to convert. By targeting only the most relevant accounts, you can save time and money while also increasing your chances of success. Lookalike Audiences can also help you expand your reach and find new potential customers.

Our experience

We have found Audience Segmentation to be an incredibly powerful tool for our account-based marketing efforts. We love being able to target specific types of accounts, and Lookalike Audiences have helped us reach customers that we would have otherwise missed. 

The only difficulty we've had is trying to decide which criteria to use when creating custom audiences. There are so many options available that it can be tough to narrow down the list. However, by taking some time to think about our goals and objectives, we've been able to create effective audience segments that have yielded great results.

Pros & Cons Expand Collapse

Pros and cons of using RollWorks Account Based Platform for your account-based marketing

Pros

  • Easily create and manage account-based marketing campaigns
  • Journey stages, playbooks, and audience segmentation allow customization
  • Integrates with HubSpot for easy tracking
  • Generates quality leads

Cons

  • Platform can be more complicated than initially thought
  • Difficult to understand all data points reported by Journey Stages
Pricing Expand Collapse

RollWorks Account-Based Platform pricing

$3,600/month 

The price is expensive compared to other account-based marketing tools on the market. However, it is affordable when considering the features and benefits that RollWorks offers. They do have a free trial available so you can test out the platform before committing to a paid subscription.

#12: Outgrow

4.8
Overview Expand Collapse

Outgrow is a software tool that allows you to create custom quizzes, surveys, and calculators that can be embedded on your website or shared via social media or email. These pieces of content are designed to engage your audience and collect leads in a non-intrusive way.

What sets Outgrow apart from other account-based marketing tools is its ability to segment your leads and customize the content that each segment receives. This ensures that every lead receives relevant, targeted content that will move them further down the sales funnel. 

Additionally, Outgrow's Pipedrive integration allows companies to send data from Outgrow quizzes and calculators directly into their Pipedrive account so that new leads are automatically added to the sales pipeline.

However, one downside of Outgrow is that it can be costly as you continue to discover that some of the features you need are not included in your plan.

Find people from different companies and efficiently gather comprehensive data with Outgrow!

Conclusion

Compared to alternatives like Terminus, 6sense, and Engagio, Outgrow is more expensive. However, it offers a wider range of features than these alternatives, making it a better value for the price. Additionally, Outgrow's Pipedrive integration makes it an ideal choice for companies that are using Pipedrive as their CRM software.

Outgrow ranks #12 on our list because its interactive content feature allows you to create custom quizzes and surveys that are designed to engage your audience and collect leads in a non-intrusive way. Additionally, Outgrow's Segmentation and Personalization features allow you to target your accounts with personalized content that is relevant to their needs and interests.

Top Features Expand Collapse

Interactive Content

Keep your leads engaged with interactive content from Outgrow!

What this is

Outgrow's interactive content feature allows you to create custom quizzes, surveys, and calculators that can be embedded on your website or shared via social media or email. These pieces of content are designed to engage your audience and collect leads in a non-intrusive way.

Why this matters

Account-based marketing is all about personalized outreach at scale. Interactive content allows you to do both of those things by tailoring the questions and results of your quiz to each individual account. Additionally, the lead capture forms that come with each piece of interactive content make it easy to quickly gather information about your target accounts.

Our experience

We used Outgrow's interactive content feature to create a quiz for our website visitors. The quiz asked questions about their business needs and then provided them with customized results based on their answers. We found that this was an effective way to engage our target accounts and collect valuable information about them. 

The only difficulty we had was deciding which questions to include in the quiz, but Outgrow's support team was very helpful in providing us with guidance and best practices.

Segmentation

Effectively target priority accounts by filtering and grouping leads with Outgrow!

What this is

Outgrow's Segmentation feature allows you to segment your leads by criteria that you specify, in order to more effectively target them with personalized content. To do this, you first create a Segmentation Rule, which is a set of conditions that leads must meet in order to be included in the segment.

For example, you could create a rule that includes only leads who score above 80% on a particular quiz. Once you've created one or more rules, Outgrow will automatically add new leads that match those rules to the appropriate segments. You can then use Outgrow's Personalization feature to customize the content that each segment receives.

Why this matters

Personalized content is essential for effective account-based marketing, as it allows you to speak directly to the needs and interests of your target accounts. With Outgrow's Segmentation and Personalization features, you can make sure that every lead receives relevant, targeted content that will move them further down the sales funnel.

Our experience

We used Outgrow's Segmentation feature to create a segment for leads who had scored above 80% on our quiz. We then used the Personalization feature to customize the follow-up email that we sent to those leads. The process was very easy and straightforward, and it allowed us to make sure that our target accounts received relevant content that would be of interest to them.

Pipedrive Integration

Already have a favorite CRM for your campaigns? Integrate it with Outgrow to boost your marketing efforts!

What this is

Pipedrive is a CRM software that helps sales teams close more deals. It allows users to track their progress, set reminders, and see which deals are most likely to close. Outgrow's Pipedrive integration allows companies to send data from Outgrow quizzes and calculators directly into their Pipedrive account. This means that companies can automatically add new leads to their sales pipeline, saving time and ensuring that no leads are lost.

Why this matters

The ability to quickly and easily add new leads into a sales pipeline is essential for any company doing account-based marketing. With Outgrow's Pipedrive integration, companies can be sure that they are never losing potential customers or wasting time on manual data entry. 

Additionally, the integration ensures that all of the data collected in an Outgrow quiz or calculator is immediately accessible to the sales team so that they can follow up with leads as soon as possible.

Our experience

We used Outgrow's Pipedrive integration to automatically add new leads to our sales pipeline. We found that the integration was very easy to set up and use. Additionally, we were able to customize the data fields that were sent from Outgrow to Pipedrive so that only the information that we needed was imported. 

One difficulty that we had was that some of the lead information was not being imported into Pipedrive correctly. However, we were able to solve this problem by contacting Outgrow's customer support team who quickly helped us troubleshoot the issue.

Pros & Cons Expand Collapse

Pros and cons of using Outgrow for your account based marketing

Pros

  • Interactive content is engaging and fun
  • Can segment leads for more personalized outreach
  • Pipedrive integration ensures that no leads are lost
  • Easy to set up and use
  • Customer support is helpful and responsive

Cons

  • The learning curve can be costly
  • Some features are only available on the most expensive pricing plan
Pricing Expand Collapse

Outgrow pricing

$399/month 

The price is expensive compared to other marketing tools, but it is affordable for a tool that does account-based marketing. They have a free trial, and you have to get a quote for pricing.

#13: Metadata.io

4.6
Overview Expand Collapse

Metadata.io is a software tool that provides users with the ability to automate the process of creating, launching, and optimizing ad campaigns across multiple channels. This includes features such as setting up campaign schedules, managing budgets, and automatically A/B testing different ad elements to find the best-performing ads. 

Additionally, Metadata.io integrates with your CRM and marketing automation platforms to keep your audiences up-to-date and synchronized.

The only drawback is that Metadata.io can be difficult to use for those who are not familiar with account-based marketing. Then again, Metadata.io's customer success team is incredibly helpful in training users on how to use the platform and providing guidance on how best to utilize its features for specific needs.

Easily identify opportunities, find ideal audiences, manage campaigns, create reports, and more with Metadata.io!

Conclusion

Compared to alternatives like Terminus, LeanData, and Engagio, Metadata.io is on the high end in terms of price. However, it does offer a free trial which is helpful for those who want to test out the tool before committing to a purchase. 

In addition, Metadata.io provides users with an extensive set of features that are designed to help companies effectively scale their account-based marketing efforts. These features include the ability to automate campaign creation and optimization, generate targeted account lists, and track campaign performance in real time. 

Metadata io ranks #13 on our list because it offers an expensive but comprehensive suite of automation tools for ad management across multiple channels as well as integration with CRMs and Marketing Automation platforms.

Top Features Expand Collapse

Audience Manager

Seamlessly create and manage your audience for your ABM needs with Metadata.io.

What this is

The Audience Manager is a tool that allows you to create and manage your audiences for account-based marketing. It includes features such as the ability to create custom lists, upload external lists, add or remove accounts from your target list, and view reports on audience performance. Additionally, the Audience Manager integrates with your CRM and marketing automation platforms to keep your audiences up-to-date and synchronized.

Why this matters

The Audience Manager is a critical tool for account-based marketing because it allows you to target your accounts with laser precision. By being able to create custom lists, upload external lists, and add or remove accounts from your target list, you can make sure that you are only targeting the accounts that are most likely to convert. 

Additionally, the ability to view reports on audience performance helps you track which audiences are performing well and adjust your strategy accordingly.

Our experience

We used the Audience Manager to create a custom list of our ideal customers. We then uploaded this list into Metadata and began running ads targeted at these individuals. One difficulty we had was that some of our ideal customers were not appearing in the search results when we ran our ads. However, we were able to solve this problem by excluding certain filters from our ad campaign targeting (such as job title, company size, etc.).

Automation

Don't waste efforts on processes you can easily automate – use Metadata.io!

What this is

Metadata.io's Automation tool allows users to automate the process of creating, launching, and optimizing ad campaigns across multiple channels. This includes setting up campaign schedules, managing budgets, and automatically A/B testing different ad elements to find the best-performing ads. Moreover, Automation enables users to track the performance of their ad campaigns in real time and make changes on the fly to improve results.

Why this matters

The ability to automate campaign creation, launch, and optimization is critical for any company that wants to scale its account-based marketing efforts. By automating these processes, companies can save time and resources while still being able to effectively target their ideal customers across multiple channels.

In addition, Automation's real-time tracking capabilities allow companies to course correct as needed in order to maximize the ROI of their account-based marketing campaigns.

Our experience

We have used Metadata.io's Automation tool extensively for our own account-based marketing efforts and have found it to be an invaluable resource. The ability to automatically create and launch ad campaigns has saved us countless hours of manual work. Moreover, the real-time tracking capabilities have allowed us to course correct as needed in order to ensure that our campaigns are performing at their best. 

One difficulty we have encountered is that the platform can be difficult to use for those who are not familiar with account-based marketing. However, Metadata.io's customer success team has been incredibly helpful in training us on how to use the platform and providing guidance on how best to utilize its features for our specific needs.

Dynamic Playbooks

Automatically generate target account lists or custom email templates for your ABM needs with Metadata.io.

What this is

Dynamic Playbook is a tool that allows you to automatically generate targeted account lists and create personalized outreach campaigns at scale. It does this by using data from your CRM, marketing automation platform, and other sources to identify the best accounts to target. Then, it uses machine learning to generate customized playbooks for each account, based on factors like firmographics, technographics, engagement history, and more. 

Why this matters

With Dynamic Playbooks, you can be sure that you're targeting the right accounts with the right messages. This results in higher conversion rates and better ROI for your account-based marketing campaigns. Moreover, because the playbooks are generated automatically, it saves you a lot of time and effort that would otherwise be spent manually creating targeted lists and outreach campaigns.

Our experience

We've found Dynamic Playbooks to be an essential tool for our account-based marketing efforts. It's helped us to quickly identify the best accounts to target, and create personalized outreach campaigns that have resulted in higher conversion rates. 

The only difficulty we've had is that it can be hard to keep track of all the different playbooks that have been generated. To solve this, we created a simple spreadsheet where we list all the accounts and corresponding playbooks. This helps us to easily find and review the right playbook for each account.

Pros & Cons Expand Collapse

Pros and cons of using Metadata.io for your account based marketing

Pros

  • Integrates with your CRM and marketing automation platforms
  • Automates creating, launching, and optimizing ad campaigns
  • Tracks the performance of your ad campaigns in real-time
  • Generates targeted account lists 
  • Creates personalized outreach campaigns
  • Saves time and resources while still effectively targeting ideal customers

Cons

  • Can be difficult to use if unfamiliar with ABM
  • Can be hard to  track all generated playbooks
  • Only offers a 14-day free trial
Pricing Expand Collapse

Metadata.io pricing

$53,400.00/year

This price is expensive compared to other account-based marketing tools on the market. Metadata does offer a free trial, which is helpful for those who want to test out the tool before committing to a purchase.

#14: FlippingBook

4.6
Overview Expand Collapse

FlippingBook is a software tool that allows you to create digital publications from PDFs. It's unique in that it offers a range of features specifically for account-based marketing, including social sharing, A/B testing, and custom URLs. This makes it an effective tool for promoting content and driving traffic to your website or blog. 

Additionally, the ability to track engagement and conversion rates lets you gauge the success of your campaigns. However, one downside is that it can be more expensive than some competitor tools.

The downside to using FlippingBook is that you need to have a paid subscription in order to use some of the more advanced features, such as A/B testing and custom URLs. Additionally, the free version only allows you to create publications up to 10 pages long. However, despite these drawbacks, FlippingBook remains a popular tool for account-based marketing due to its ease of use and effective results.

Focus on your statistics and learn your customers' preferences with FlippingBook.

Conclusion

Compared to alternatives like HubSpot and Marketo, FlippingBook is a more affordable option for account-based marketing. However, it does not offer as many features as some of its competitors. The free version of the tool is limited in terms of functionality. Despite these drawbacks, FlippingBook remains a popular choice for account-based marketing due to its ease of use and effective results.

FlippingBook ranks #14 on our list because it offers a range of features specifically for account-based marketing, including social sharing, A/B testing, and custom URLs. This makes it an effective tool for promoting content and driving traffic to your website or blog. 

Additionally, the ability to track engagement and conversion rates lets you gauge the success of your campaigns. However, one downside is that it can be more expensive than some competitor tools.

Top Features Expand Collapse

Custom URL

If you want to track your product's reach and engagement, try FlippingBook's custom link functionality.

What this is

The Custom URL feature allows you to create a unique, branded URL for your digital publication. This is useful for account-based marketing because it allows you to track the number of views and engagement with your publication.

Why this matters

This feature is important because it helps you measure the success of your account-based marketing campaigns. By tracking how many people view your publication and how long they spend reading it, you can gauge whether or not your campaign is successful. Additionally, having a branded URL makes your publication more professional and credible. 

Our experience

We used this feature to create a custom URL for our company's brochure. We found that it was very easy to use and allowed us to track the number of views and engagement with our brochure. 

However, we did have some difficulty understanding how to set up the tracking code in Google Analytics. Fortunately, FlippingBook's customer service team was able to help us resolve this issue quickly.

Social Sharing

Share your products accross social media channels with ease using FlippingBook.

What this is

FlippingBook's social sharing feature allows you to share your publications on social media platforms like Facebook, Twitter, and LinkedIn. You can also embed your publication on a website or blog. Additionally, you can share your publication via email or generate a QR code that can be used to share the publication offline.

Why this matters

The social sharing feature is important because it allows you to reach a wider audience with your account-based marketing publications. By sharing on social media, you can tap into new networks of potential customers and partners. Additionally, embedding on a website or blog gives you another avenue for promoting your content and driving traffic to your site.

Our experience

We have found the social sharing feature to be very helpful in promoting our content. We've had good success in particular with Facebook and LinkedIn. 

One difficulty we've had is making sure that our publications are properly formatted for each platform - sometimes we need to adjust the size or layout of our PDFs before they will look right when shared on social media. However, overall we've been happy with this feature and it has helped us reach more people with our content.

A/B Testing

Wanna know which version of a document works best on customers? Use FlippingBook to find out.

What this is

A/B testing is a technique used to test two or more versions of a web page to see which one performs better.  FlippingBook's A/B testing tool allows you to create two different versions of your digital publication, and then track how each version performs in terms of engagement and conversion rates. This can be useful in testing different designs, layouts, or calls to action to see which one works best for your audience.

Why this matters

A/B Testing is a valuable tool for any company that wants to optimize its account-based marketing efforts. By testing different versions of your digital publication, you can ensure that you are providing the most effective content and design for your target audience. 

Additionally, by tracking engagement and conversion rates, you can gauge how successful each version of your publication is in terms of generating leads and driving conversions.

Our experience

We have used FlippingBook's A/B Testing tool to test two different versions of our digital newsletter. Version A included links to our website and social media profiles, while version B did not include these links. 

We found that version A had a higher click-through rate than version B, indicating that including links was more effective in driving traffic to our site. However, we also found that conversion rates were similar between the two versions, indicating that the inclusion of links did not have a significant impact on conversion rates.

Pros & Cons Expand Collapse

Pros and cons of using FlippingBook for your account based marketing

Pros

  • Offers features specifically for account-based marketing
  • Allows a wider audience reach
  • Helps optimize content for your target audience
  • Lets you gauge campaign success
  • Makes publications look more professional

Cons

  • More expensive than some competitor tools
  • Features require a paid subscription
  • Free version only allows you to create publications up to 10 pages long
Pricing Expand Collapse

FlippingBook pricing

$19/monthly subscription

This price is considered affordable in the market for a tool that does account-based marketing. FlippingBook offers a free trial, and you do not have to get a quote for pricing.

#15: Postal

4.6
Overview Expand Collapse

Postal is a software tool that helps you to create personal and memorable experiences with your contacts. With Postal, you can send physical gifts, gift cards, and certificates to your contacts. 

You can also set up workflows and triggers so that certain actions happen automatically based on certain conditions being met. For example, you could set up a trigger so that when someone buys something from your store, they receive a thank-you gift from Postal.

What sets Postal apart from other account-based marketing software tools is its focus on creating personal experiences for your contacts. With Postal, you can send branded gifts that are relevant to your conversations with them. 

For example, if you know someone has plants in their home office, you can send them a plant. Or, if you know they have a pet, you can send them a gift for their dog. This personal touch will help to create stronger relationships with your contacts and set you apart from your competition.

Overall, we believe Postal is a valuable tool for anyone looking to create personal experiences with their contacts. However, we would like to see more company-branded items available and better reporting capabilities. Additionally, while workflows and triggers are helpful in automating tasks, they can be difficult to manage and keep track of if you have multiple ones set up.

Capture each lead's attention and track your interactions with gifts from Postal!

Conclusion

Compared to alternatives like HubSpot and Pardot, Postal is a bit more expensive. However, it offers a number of features that these other tools do not, such as the ability to send physical gifts, gift cards, and certificates to your contacts. Additionally, Postal's focus on creating personal experiences for your contacts sets it apart from its competitors.

Postal ranks #15 on our list because it focuses on creating personal experiences for your contacts and provides valuable features at an affordable price.

Top Features Expand Collapse

Address Verification

With Postal, you can be confident your gifts arrive to existing addresses.

What this is

Address verification is a process that ensures that an address exists and is deliverable by the postal service before Postal sends a gift to that address. This helps to prevent gifts from being sent to the wrong address or getting lost in the mail. Moreover, it can help to ensure that gifts arrive on time and in good condition.

Address verification is done by matching the address against a database of known addresses. If the address is not in the database, Postal will use public records to verify the address. Once an address has been verified, it is then stored in Postal's system so that future gifts can be sent to that same address without needing to be verified again.

Why this matters

This feature is important because it helps to ensure that gifts are delivered as intended, and prevents costly mistakes such as sending gifts to wrong addresses or having them get lost in the mail. It also adds a level of convenience for users by storing verified addresses so that they do not need to be verified again in the future.

Our experience

We have found address verification to be a useful feature. It has helped to ensure that gifts are delivered as intended and has prevented us from making costly mistakes. We have also found it to be convenient because it stores verified addresses so that we do not need to verify them again in the future. 

However, we have sometimes had difficulty verifying certain addresses, particularly when they are new or have recently changed. In these cases, we have usually been able to reach out to Postal's customer service team for assistance in verifying the address.

Gift Cards and Certificates

Wanna grab your prospect's attention? Try giving them gift cards or certificates with Postal!

What this is

With Postal, you can send physical gift cards and certificates to your contacts. You can choose the amount, design, and delivery date for each gift card. For certificates, you can select a template or upload your own design. Both gifts will be branded with your company's logo. Moreover, you can track when each gift is sent, received, and redeemed.

Why this matters

Gift cards and certificates are a great way to show your appreciation to your contacts. They can be used as thank-you gifts, holiday gifts, or simply as a way to show you're thinking of them. By sending branded gift cards and certificates, you'll create a more personal connection with your contacts while also promoting your company's brand.

Our experience

We've used Postal's gift card feature to send both digital and physical gift cards to our contacts. We love that we can personalize each gift card with our own message and design. The process is quick and easy, and we always receive positive feedback from our contacts when they receive their gifts. 

One difficulty we did have was trying to keep track of which contact received which gift card since there is no way to link the two within Postal. To solve this, we created a separate spreadsheet where we listed each contact's name and the gift card they received. 

Overall, we've been very happy with the gift card feature and would recommend it to anyone looking for an easy way to send personalized gifts to their contacts.

Workflows and Triggers

Set up triggers and seamlessly automate workflows with Postal!

What this is

Workflows and triggers are a set of actions that happen automatically based on certain conditions being met. For example, you can set up a workflow so that when someone views your website, they receive an automated email from you. Or, you could set up a trigger so that when someone buys something from your store, they receive a thank-you gift from Postal.

Why this matters

Workflows and triggers help to automate your account-based marketing efforts, saving you time and ensuring that your customers always receive the best possible experience. By setting up workflows and triggers ahead of time, you can be sure that no customer falls through the cracks and that everyone receives the personalized attention they deserve.

Our experience

We have used workflows and triggers extensively in our account-based marketing efforts. They have helped us to automate many of our tasks, such as sending thank-you gifts to customers after a purchase or sending follow-up emails after meeting with prospects. We have found them to be invaluable in keeping our customer relationships strong and ensuring that we are always providing the best possible service. 

However, we have also found that they can be difficult to manage and keep track of, especially if you have a lot of different workflows and triggers set up. To solve this problem, we created a spreadsheet where we list all of our workflows and triggers, along with their corresponding conditions and actions. This has helped us to stay organized and ensure that we are always aware of what is happening in our account-based marketing efforts.

Pros & Cons Expand Collapse

Pros and cons of using Postal for your account based marketing

Pros

  • Creates personal experiences
  • Sends branded gifts
  • Can send physical or digital gift cards
  • Tracks when gifts are sent, received, and redeemed
  • Workflows and triggers help automate tasks

Cons

  • More company-branded items needed 
  • Reporting capabilities could be better 
  • Workflows and triggers can be difficult to manage
Pricing Expand Collapse

Postal pricing

$120/month for the first 1,000 contacts 

$99/month for 2,500 contacts

$79/month for 5,000 contacts

Postal is a bit pricier than other account-based marketing tools on the market. However, it is still affordable, especially considering all of the features and benefits that it offers. Postal also offers a free trial so you can test out the tool before committing to a paid plan.

#16: Uberflip

4.3
Overview Expand Collapse

Uberflip is a software tool that allows you to curate, personalize, and track the performance of your content pieces in one central location. With content cards, you can also gate certain pieces of content behind forms to capture leads. 

Uberflip's segmentation feature allows you to create different streams of content for different types of users (e.g., by persona or by industry), while account-based segmentation allows you to target specific accounts with tailored content experiences.

However, one difficulty we had was understanding how to best use the data from content cards to inform our future ABM efforts. Also, some of the frontend codings are sometimes a bit limiting or complex to get it just right. Overall, though, we've found Uberflip to be an essential part of our account-based marketing strategy.

Learn your audience's sentiments and seamlessly tailor the content they see with Uberflip.

Conclusion

Compared to alternatives like HubSpot, Pardot, and Marketo, Uberflip is on the high end in terms of pricing. However, they do offer a free trial which is helpful for those who want to test out the tool before committing to a monthly subscription. 

In terms of features, Uberflip offers some unique capabilities like content cards and account-based segmentation which are essential for any successful account-based marketing strategy. 

Uberflip ranks #16 on our list because they offer a free trial and some unique features like content cards and account-based segmentation. However, their pricing is on the high end compared to other account-based marketing tools in the market.

Top Features Expand Collapse

Content Cards

Easily personalize and track account performance with Uberflip's content cards and other features.

What this is

Content cards are the backbone of your account-based marketing strategy with Uberflip. You can use content cards to curate, personalize, and track the performance of your content pieces in one central location. With content cards, you can also gate certain pieces of content behind forms to capture leads.

Why this matters

If you want to be successful with account-based marketing, you need to have a way to track which pieces of content are resonating with your target accounts and prospects. With Uberflip's content cards, you can see which assets are being consumed by whom, how much they're engaging with your content, and what kind of lead information you're able to collect. This data is essential for understanding what's working (and what's not) in your ABM efforts.

Our experience

We've used content cards to curate and track the performance of our account-based marketing content. We've found them to be an essential part of our ABM strategy, as they allow us to see which pieces of content are resonating with our target accounts and prospects. 

One difficulty we had was understanding how to best use the data from content cards to inform our future ABM efforts. However, Uberflip's customer success team was very helpful in walking us through how to use the data effectively.

Segmentation

Divide your audience into groups with Uberflip, and target them easily!

What this is

Segmentation is the ability to divide your content library into different groups, or streams, so that you can better target your content to specific audiences. There are two types of segmentation in Uberflip: user-based and account-based. 

User-based segmentation allows you to create different streams of content for different types of users (e.g., by persona or by industry), while account-based segmentation allows you to target specific accounts with tailored content experiences.

Why this matters

Segmentation is important for account-based marketing because it allows you to customize the content experience for each account. By segmenting your content library, you can ensure that each account only sees the most relevant and targeted content, which will help improve engagement and conversions.

Our experience

We have used Uberflip's segmentation feature to create a custom content experience for our target accounts. We created a separate stream of content for each persona within our target accounts, and we also created a separate stream of content for each industry vertical. This allowed us to better customize the content experience for each account and ensured that they only saw the most relevant and targeted content. 

We did encounter some difficulty when trying to figure out how to best organize our streams, but Uberflip's customer support team was very helpful in providing guidance on how to best structure our segmentation strategy.

Lead Generation

Generate leads through your website with ease using Uberflip.

What this is

Lead Generation is the process of converting prospects into leads. In other words, it's a way to turn interested potential customers into actual sales leads. There are a number of ways to generate leads, and Uberflip's lead generation tool allows you to do so by creating forms and landing pages that capture information about your prospect (such as their name, email address, and company) in exchange for something of value (such as an ebook or white paper).

Why this matters

Lead generation is important because it allows you to build relationships with prospective customers who may eventually become paying customers. It also helps you qualify and score leads so that you can prioritize them based on their interest level and likelihood of conversion.

Our experience

We used Uberflip's lead generation tool to create a form where our website visitors could enter their contact information in exchange for access to our e-book The Ultimate Guide To account-based Marketing. We found the tool easy to use and were able to create a beautiful, professional-looking form in just a few minutes. 

We did have some difficulty getting the form to integrate with our email marketing software, but Uberflip's customer support team was able to help us troubleshoot the issue and get it resolved quickly.

Pros & Cons Expand Collapse

Pros and cons of using Uberflip for your account based marketing

Pros

  • Ease of use
  • One-stop shop for content
  • Centralized location for content makes reporting easier
  • Dedicated implementation specialist
  • Integrates well with marketing automation platforms

Cons

  • Can be difficult to use without help from a developer
  • Frontend coding can be limiting or complex
  • May be overwhelming for new users
Pricing Expand Collapse

Uberflip pricing

$2,499/month for up to 10,000 contacts

$4,999/month for up to 25,000 contacts

$9,999/month for up to 50,000 contacts

Pricing is expensive compared to other account-based marketing tools in the market. They offer a free trial.

#17: RELAYTO

4.8
Overview Expand Collapse

Relayto is a software tool that helps you create and share engaging content. It's unique because it offers dynamic segmentation, which allows you to target specific segments of your market with tailored content. 

Additionally, the Data Import feature lets you upload your own data into Relayto in order to segment and target your accounts more accurately. And finally, the Customizable Dashboards feature enables you to track the progress of your account-based marketing campaigns by creating custom views of your data.

The downside of using Relayto is that it can be time-consuming to create all of the different versions of your content. Additionally, we encountered some difficulty when trying to import account-level data, but we were able to solve this problem by reaching out to customer support.

Effortlessly access detailed overviews in different categories with RELAYTO.

Conclusion

Compared to alternatives like Terminus, PPC Protect, and AdRoll, RELAYTO is expensive. However, it offers unique features that make it worth the price. For example, its ability to create interactive content experiences makes it a valuable tool for businesses that want to improve their customer engagement. Additionally, its support team is prompt and responsive, which is important when using any software tool.

RELAYTO ranks #17 on our list because of its unique features and high price tag. While it may be more expensive than some of the other options on our list, its features are well worth the cost for businesses that want to improve their customer engagement. 

Top Features Expand Collapse

Dynamic Segmentation

Don't let ABM overwhelm you – choose a software like RELAYTO, which seamlessly lets you segment your audience, import data, and more.

What this is

Dynamic segmentation is a way of dividing up your market into smaller, more manageable segments that you can target with specific content. This is done by looking at factors such as industry, company size, location, and so on. 

Why this matters

Dividing up your market into smaller segments allows you to be more targeted in your account-based marketing approach. You can create specific content for each segment that speaks to their needs and pain points. This results in higher conversion rates and better ROI for your account-based marketing campaigns. 

Our experience

We used dynamic segmentation when we were creating our account-based marketing strategy for a client in the healthcare industry. We divided the market into segments such as hospitals, clinics, private practices, etc. This allowed us to create targeted content that spoke directly to the needs of each type of organization. 

We also created different versions of our materials for each geographical region we were targeting (US, Canada, UK). This helped us make sure that our message was relevant to each audience we were trying to reach. 

The downside of using dynamic segmentation is that it can be time-consuming to create all of the different versions of your content. However, the results are worth it if you want to run a successful account-based marketing campaign.

Data Import

Handle your ABM data with ease using RELAYTO's data importation and management functionality.

What this is

The Data Import feature allows you to upload your own data into RELAYTO in order to segment and target your accounts more accurately. This data can be in the form of a list of companies, or it can be account-level data that includes information about specific contacts within those companies.

Why this matters

Being able to import your own data into RELAYTO means that you can create segments and target accounts that are specifically tailored to your company's needs. This is useful because it ensures that you are only targeting accounts that are relevant to your business, which saves time and resources. Additionally, importing account-level data allows you to personalize each message and offer that you send out through RELAYTO, which increases the likelihood of conversion.

Our experience

We used the Data Import feature when we were setting up our account-based marketing campaign for a new client. We imported a list of companies that we wanted to target, as well as contact information for specific individuals within those companies. We found this feature to be very user-friendly and helpful in ensuring that our campaign was targeted and effective. 

However, we did encounter some difficulty when trying to import account-level data, as the format of the file that we were using was not compatible with RELAYTO. We solved this problem by reaching out to customer support, who helped us troubleshoot the issue and get our campaign up and running smoothly.

Customizable Dashboards

Personalize your dashboard and save custom views of your data with ease using RELAYTO.

What this is

The Customizable Dashboards feature allows you to create and save custom views of your data, so you can easily track and analyze the progress of your account-based marketing campaigns. This is especially useful if you have multiple campaigns running at once, or if you want to track specific metrics over time.

To create a custom dashboard, simply select the Dashboards tab from the left sidebar menu, then click Create New Dashboard. From there, you can add any combination of charts and tables that you want to include in your view. You can also give your dashboard a name and description, so it's easy to find later on.

Once you've created a custom dashboard, it will appear in the My Dashboards section for easy access later on. You can also share your dashboards with other users by clicking the Share button in the top right corner.

Why this matters

The ability to customize your dashboards is essential for tracking the success of your account-based marketing campaigns. By being able to see all of your relevant data in one place, you can quickly identify what's working well and what needs improvement. This feature also allows you to share your dashboards with other users (such as team members or clients), so everyone is on the same page about campaign progress.

Our experience

We used the Customizable Dashboards feature to track the progress of our account-based marketing campaigns. This was especially useful because we could see all of our relevant data in one place, and quickly identify what was working well and what needed improvement. We also found it helpful that we could share our dashboards with other users, so everyone was on the same page about campaign progress.

One difficulty we had was figuring out how to add charts and tables to our dashboard. However, we were able to solve this problem by reading the documentation on RELAYTO's website.

Pros & Cons Expand Collapse

Pros and cons of using RELAYTO for your account based marketing

Pros

  • Easy to use and navigate
  • Helpful templates and references
  • Reduces dependence on designers
  • Improves customer experience
  • Lead generation tool

Cons

  • Can be time-consuming to create all versions of your content
  • Difficulty importing account-level data
Pricing Expand Collapse

RELAYTO pricing

$2000/month

This price is expensive compared to other account-based marketing tools in the market. However, RELAYTO offers unique features that make it worth the price. For example, its ability to create interactive content experiences makes it a valuable tool for businesses that want to improve their customer engagement. Additionally, its support team is prompt and responsive, which is important when using any software tool.

#18: Triblio ABM Platform

4.2
Overview Expand Collapse

Triblio ABM Platform is a software tool that helps companies manage their account-based marketing campaigns. The tool provides users with a birds-eye view of all the activities and touchpoints associated with each account, as well as the ability to track progress on multiple accounts simultaneously. 

Additionally, Triblio ABM Platform's Multi-App Integration feature allows companies to connect their account-based marketing software with other tools they are already using, such as customer relationship management (CRM) systems, content management systems (CMS), and marketing automation platforms (MAP). 

Lastly, the Personalized Landing Pages feature enables users to create customized landing pages for their target accounts that are relevant and tailored to their needs.

However, a potential drawback of Triblio ABM Platform is that it can be challenging to find the right balance of personalization and relevance when creating personalized landing pages. Additionally, some companies may encounter difficulties integrating Triblio ABM Platform with their existing systems if they are not designed to work together.

See detailed account summaries, manage campaigns, and boost your overall ABM strategy with Triblio!

Conclusion

Compared to alternatives like Terminus, 6sense, and Engagio, Triblio is more expensive. However, it does offer a lot of features that the others don't have. For example, the ability to integrate with multiple apps and the personalized landing page feature are both unique selling points for Triblio. Additionally, Triblio's free trial makes it a risk-free option for companies who are considering using an account-based marketing tool but aren't sure if it's right for them.

Triblio ABM Platform ranks #18 on our list because its high price tag may not be justified by its features when compared to similar tools in the market. However, its unique selling points and free trial make it worth considering for companies who are looking for an account-based marketing solution.

Top Features Expand Collapse

Orchestrator

Enjoy immersive orchestration to easily monitor everything you need to know about your ABM efforts with Triblio.

What this is

The Orchestrator tool helps you manage your account-based marketing campaigns by giving you a birds-eye view of all the activities and touchpoints associated with each account. You can see which channels are being used, what content is being sent, and how each account is progressing through the sales funnel.

Why this matters

The Orchestrator tool is useful because it allows you to track your progress on multiple accounts simultaneously and make sure that no opportunities are falling through the cracks. It also allows you to fine-tune your campaigns by testing different messages and strategies on different accounts.

Our experience

We have found the Orchestrator tool to be extremely helpful in managing our account-based marketing campaigns. We love being able to see all of our activities in one place and adjust our strategy on the fly if we need to. 

The only difficulty we've had is making sure that everyone on our team updates the Orchestrator regularly, but we solved this by setting up weekly check-ins where we review our progress together.

Multi-App Integration

Integrate Triblio with your CRM, CMS, or MAP to boost your account-based marketing efforts.

What this is

Triblio ABM Platform's Multi-App Integration feature allows companies to integrate their account-based marketing software with multiple other applications. This includes customer relationship management (CRM) systems, content management systems (CMS), and marketing automation platforms (MAP).

Why this matters

The ability to integrate Triblio ABM Platform with multiple other applications is important because it allows companies to use the software in conjunction with other tools that they are already using. This can help save time and money by avoiding having to learn new software or duplicate data in different places. Additionally, it can help ensure that all of a company's account-based marketing efforts are coordinated and streamlined.

Our experience

We have used Triblio ABM Platform's Multi-App Integration feature to connect our account-based marketing software with our CRM system and MAP. This has been helpful in allowing us to avoid duplicating data entry and ensuring that our sales and marketing teams are working from the same information. 

We have not experienced any difficulties using this feature, but we imagine that some companies may encounter challenges if they are trying to connect disparate systems that were not designed to work together. In such cases, it may be necessary to hire outside assistance or consult with the vendor for guidance on how best to configure the integration.

Personalized Landing Pages

Enjoy intelligent personalized landing pages with Triblio ABM Platform.

What this is

The Triblio account-based marketing software tool has a feature called Personalized Landing Pages. This feature allows users to create customized landing pages for their target accounts. The landing pages can be personalized with specific messaging and images that are relevant to the account. 

They can also be targeted to specific user roles within the account, such as decision-makers or influencers. The goal of this feature is to increase engagement with the target account by providing them with information that is relevant and tailored to their needs.

Why this matters

Personalization is important in today's world because it helps companies stand out from the crowd and build relationships with their customers. When done correctly, it can lead to increased sales and brand loyalty. 

Personalized landing pages are a great way to show potential customers that you understand their needs and have something valuable to offer them. They are also an effective way to nurture leads through the sales funnel by providing them with relevant information at each stage of their journey.

Our experience

We have used the personalized landing pages feature to create customized pages for our target accounts. We have found this to be an effective way to engage with our target accounts and increase conversion rates. 

The biggest challenge we have faced is finding the right balance of personalization and relevance. Too much personalization can come across as creepy, while too little can make the page seem generic and uninteresting. We have overcome this challenge by testing different levels of personalization on our landing pages and measuring the results.

Pros & Cons Expand Collapse

Pros and cons of using Triblio ABM Platform for your account based marketing

Pros

  • Provides a birds-eye view of activities and touchpoints of each account
  • Tracks progress of multiple accounts simultaneously
  • Fine-tunes campaigns by testing messages and strategies on different accounts
  • Integrates with CRM systems, CMS, and MAPs
  • Creates customized landing pages for target accounts

Cons

  • Personalized Landing Pages may come across as creepy
  • Finding the right balance of personalization and relevance can be challenging 
  • Integration may be difficult if company is using disparate systems
Pricing Expand Collapse

Triblio ABM Platform pricing

$3,000/month 

$36,000/year 

Triblio ABM Platform is considered to be on the expensive side when compared to other similar account-based marketing tools in the market. However, it does offer a lot of features and flexibility that may make it worth the price for some companies. Triblio also offers a free trial so that companies can test out the tool before making a commitment.

#19: Paperflite

4.8
Overview Expand Collapse

Paperflite is a software tool that enables companies to easily share content with their target accounts. It provides a number of different options for how to share content, including email, social media, and direct links. 

Additionally, Paperflite's Content Insights feature enables companies to track how their content is being consumed by prospects, based on interactions and engagement. Thanks to Paperflite's multi-recipient tracking technology, companies are able to prioritize follow-ups accordingly, giving prospects a great content experience as well.

However, one issue we did run into was that the email sharing option didn't always work correctly, but the customer support team was quick to help us troubleshoot the problem and get it resolved. 

Additionally, we found it difficult to understand all the data that was being tracked by Paperflite's Content Insights feature. Then again, the Paperflite team was very helpful in walking us through the features and explaining how to interpret the data.

Take advantage of the power of social listening, monitor your contacts, and manage your ABM campaigns with Paperflit.

Conclusion

Compared to alternatives like Terminus, 6sense, and Drift, Paperflite's pricing is on the high end. However, they do offer a free trial which is helpful for users to try out the tool before committing to a paid subscription.

Paperflite ranks #19 on our list because it provides a number of features that are critical for account-based marketing success. These features include content sharing, email drip campaigns, and content insights. While the price is on the higher end compared to some alternatives, the free trial offers users the chance to test out the tool before committing to a paid subscription.

Top Features Expand Collapse

Content Sharing

Easily share and distribute your content with Paperflite.

What this is

Content sharing is the ability to share content with others, either internally within your company or externally with customers and prospects. Paperflite makes it easy to share content by providing a number of different options, including email, social media, and direct links. You can also control how long the content is accessible after it's been shared.

Why this matters

In order for account-based marketing to be successful, you need to be able to easily share relevant content with your target accounts. Paperflite's content-sharing feature makes it simple and straightforward to do just that. 

Additionally, being able to track how long each piece of content is accessed helps you gauge its effectiveness and ensure that you're sharing the most impactful assets with your accounts.

Our experience

We've found Paperflite's content-sharing feature to be incredibly helpful in our account-based marketing efforts. It's easy to use and provides a variety of different options for how to share content, which is great for when you need to tailor your approach for each individual account. One issue we did run into was that the email-sharing option didn't always work correctly, but the customer support team was quick to help us troubleshoot the problem and get it resolved.

Email Drip Campaigns

What this is

Email drip campaigns are a series of email messages that are sent out over time to a contact list. The purpose of an email drip campaign is to nurture leads and convert them into customers. This is done by providing valuable content that educates and informs the reader, while also building trust and credibility.

Why this matters

Email drip campaigns are important for companies that want to do account-based marketing because they allow you to nurture your leads over time, build relationships, and ultimately convert them into customers. 

By providing valuable content in your email drip campaign, you can educate your leads about your product or service, build trust and credibility, and eventually turn them into paying customers.

Our experience

We have used email drip campaigns at our company in order to nurture our leads and convert them into customers. We have found this strategy to be very effective in converting leads into paying customers. 

One difficulty we had was making sure that our emails were properly formatted and readable on all devices. We solved this problem by hiring a professional email marketing company that helped us design beautiful HTML emails that looked great on all devices.

Content Insights

Confidently adjust your ABM strategies using Paperflite's handy content insights.

What this is

Paperflite's Content Insights feature enables companies to track how their content is being consumed by prospects, based on interactions and engagement. Thanks to Paperflite's multi-recipient tracking technology, companies are able to prioritize follow-ups accordingly, giving prospects a great content experience as well.

Why this matters

The ability to track how prospects are engaging with your content is crucial for account-based marketing. By understanding which content pieces are resonating with your target accounts, you can double down on those topics and create a more personalized experience for each prospect.

Our experience

We've found Paperflite's Content Insights feature to be extremely useful in understanding which content pieces are resonating with our target accounts. By tracking how prospects are engaging with our content, we're able to double down on those topics and create a more personalized experience for each prospect. 

One difficulty we had was understanding all the data that was being tracked. However, the Paperflite team was very helpful in walking us through the features and explaining how to interpret the data.

Pros & Cons Expand Collapse

Pros and cons of using Paperflite for your account based marketing

Pros

  • Enables teams to understand how content is consumed
  • Multi-recipient tracking technology
  • Content sharing is easy and straightforward
  • Email drip campaigns are effective in converting leads
  • Ability to track how prospects are engaging with content

Cons

  • Email-sharing option doesn't always work correctly
  • Difficult to understand all the data tracked by Content Insights
Pricing Expand Collapse

Paperflite pricing

$9/user/month billed annually 

$12/user/month paid monthly

The pricing for Paperflite is expensive when compared to other account-based marketing tools in the market. However, they do offer a free trial which is helpful for users to try out the tool before committing to a paid subscription.

#20: Bizible

4.7
Overview Expand Collapse

Bizible is unique in its ability to track leads and match them with the correct accounts in your Salesforce CRM. This ensures that all of your lead data is associated with the right account, so you can get a complete picture of each account's journey through your sales funnel. 

Moreover, Bizible's engagement attribution modeling provides insights into how different marketing activities contribute to engagement rates, allowing you to optimize your account-based marketing strategy.

However, one drawback of Bizible is that its machine-learning algorithms can sometimes attribute credit for conversion events inaccurately. This has led to inaccuracies in our reporting and made it difficult to trust the data that Bizible is providing.

Love Salesforce and wish you could bring it in all your marketing efforts? Add Bizible to your ABM strategy!

Conclusion

Compared to alternatives like Terminus, which starts at $2,000/month, Bizible's price tag of $3,000/month is expensive. However, Bizible offers a lot of features that are not available on other account-based marketing tools. Additionally, the tool has a free trial so you can try it out before committing to it.

Bizible ranks #20 on our list because its machine-learning algorithms can sometimes attribute credit for conversion events inaccurately. This has led to inaccuracies in our reporting and made it difficult to trust the data that Bizible is providing.

Top Features Expand Collapse

Track Leads

Track leads and closely monitor customer touchpoints with Bizible.

What this is

Bizible's tracking software allows you to see every touchpoint that a lead has with your company, from the first time they visit your website to when they become a customer. This is done by tagging each interaction (or touchpoint) with a unique identifier so that you can track what happens at each stage of the funnel.

Why this matters

This is important because it allows you to see which marketing channels are most effective at generating leads and also to track the progress of each lead through the sales funnel. This can be helpful in identifying where there may be bottlenecks in the funnel so that you can address them accordingly. Additionally, this data can be used to measure the ROI of your marketing campaigns and initiatives.

Our experience

We found Bizible's tracking software to be very user-friendly and easy to set up. We were able to quickly tag all of our touchpoints and start tracking our leads within a few days. 

One difficulty we did have was understanding all of the data that was being collected - there is a lot of information available! However, we were able to overcome this by working with our customer success manager, who walked us through everything step-by-step.

Lead to Account Matching

Enjoy seamless reporting and accurate data with Bizible.

What this is

Lead-to-account matching is a feature that allows you to match your leads with the correct accounts in your Salesforce CRM. This ensures that all of your lead data is associated with the right account, so you can get a complete picture of each account's journey through your sales funnel. Moreover, you can use this data to create targeted account-based marketing campaigns.

Why this matters

If you want to do account-based marketing, it is essential that you have a way to match your leads with the correct accounts in your CRM. This feature allows you to do just that, so you can get a complete picture of each account's journey and create targeted ABM campaigns. Additionally, this data can be used to measure the success of your ABM campaigns.

Our experience

We used this feature to match our leads with the correct accounts in our Salesforce CRM. This was essential for getting a complete picture of each account's journey and creating targeted ABM campaigns. 

We found that it was very easy to use and we were able to get up and running quickly. The only difficulty we had was that some of our leads did not have an associated account in Salesforce, but we were able to solve this by manually creating the account in Salesforce.

Engagement Attribution Modeling

Take advantage of Bizible's machine-learning algorithm to automatically attribute credits and more.

What this is

Bizible's Engagement attribution modeling feature allows you to see how different marketing activities contribute to engagement with your website, and ultimately, conversions. The platform uses machine learning algorithms to automatically attribute credit for conversion events based on the interactions that occurred before each event. 

This means that you can see not only which channels are driving the most engagement, but also which specific activities within each channel are having the biggest impact.

Why this matters

Understanding how different marketing activities contribute to engagement is critical for optimizing your account-based marketing strategy. With this information, you can make sure that you're investing in the right channels and activities, and ensuring that your budget is being spent in a way that will maximize ROI. 

Additionally, if you're able to identify which specific activities are having the biggest impact on engagement rates, you can focus your efforts on those activities and double down on what's working.

Our experience

We've found Bizible's engagement attribution modeling to be extremely helpful in understanding which marketing activities are driving the most engagement with our website. The platform has allowed us to quickly identify which channels and activities are performing well, and adjust our strategy accordingly. 

Additionally, we've been able to use the information from Bizible to fine-tune our account-based marketing efforts and focus on the activities that are having the biggest impact. 

However, we have experienced some difficulties with the platform's machine learning algorithms attributing credit for conversion events. This has led to inaccuracies in our reporting, and made it difficult to trust the data that Bizible is providing. We were able to solve this problem by working closely with Bizible's customer success team to ensure that the platform was properly configured for our specific needs.

Pros & Cons Expand Collapse

Pros and cons of using Bizible for your account based marketing

Pros

  • User-friendly and easy to set up
  • Can track every touchpoint a lead has with your company
  • Eensures lead data is associated with the right account
  • Provides insights into how different marketing activities contribute to engagement rates
  • Allows you to see which channels are most effective at generating leads
  • Tracks the progress of each lead through the funnel

Cons

  • Inaccuracies in reporting
  • Can be difficult to understand all the data that is being collected
  • Some leads may not have an associated account in Salesforce
Pricing Expand Collapse

Bizible pricing

$3,000/month.

The pricing for Bizible is expensive when compared to other account-based marketing tools on the market. However, it is worth the price as it provides a lot of features and integrations that are not available on other tools. Additionally, Bizible offers a free trial so you can try out the tool before committing to it.

#21: PathFactory

4.4
Overview Expand Collapse

PathFactory is a software tool that allows you to create customized content journeys for your target accounts. With this tool, you can easily add and remove content from your journeys, as well as track engagement with each piece of content. 

In addition, you can use PathFactory to easily create microsites for your target accounts. You can also customize the look and feel of your PathFactory pages to match your brand.

The downfalls of PathFactory are that the mobile-friendliness and responsiveness leave a lot to be desired. The interface can be confusing and hard to navigate at times. Additionally, we would prefer if the analytics could show the results in real-time. Nonetheless, PathManager has been a great tool for us overall and we would recommend it to others.

Effortlessly monitor account sessions, visitors, and engagement rates with Pathfactory!

Conclusion

Compared to alternatives like Terminus, PathFactory is more expensive. However, it does offer a lot of features that are specific to account-based marketing which can make it worth the price for some companies. There is no free trial available but you can get a quote for pricing.

PathFactory ranks #21 on our list because it offers unique features that are specific to account-based marketing. Although the tool is more expensive than some alternatives, its ability to quickly generate leads from existing content and track engagement makes it a valuable tool for many companies.

Top Features Expand Collapse

Target Track

Seamlessly come up with successful ABM campaigns by tracking all the right things with PathFactory.

What this is

Target Track is an account-based marketing software tool that allows you to create customized content journeys for your target accounts. With this tool, you can easily add and remove content from your journeys, as well as track engagement with each piece of content. 

In addition, you can use Target Track to easily create microsites for your target accounts. You can also customize the look and feel of your Target Track pages to match your brand.

Why this matters

Target Track is a valuable tool for account-based marketing because it allows you to easily create and customize content journeys for your target accounts. This means that you can quickly and easily create targeted content that is relevant to your target accounts, without having to spend time creating separate landing pages or microsites for each account.

In addition, Target Track allows you to track engagement with each piece of content, so you can see which pieces are resonating with your target audience and make adjustments accordingly.

Our experience

We have used Target Track to create customized content journeys for our target accounts. We have found this feature to be very user-friendly and easy to use. We also appreciate being able to track engagement with each piece of content, as this has been helpful in determining which pieces are most effective at engaging our target audience. 

One difficulty we have had is trying to figure out how to best use Target Track to create microsites for our target accounts. However, we have found that the customer support team at PathFactory is very helpful and responsive, and they have provided us with guidance on how to use this feature to create microsites that are effective and aligned with our brand.

Content Binging

What this is

Content Binging is a feature that allows you to collect leads from any content you already have available (whitepaper, video, blog article). Just upload it into the platform, activate the hand raiser form that pops up proactively when a visitor is viewing your content, and start collecting leads. 

This is a great way to nurture and educate prospects and customers much quicker than email cadences. Besides just collecting leads, you can use Content Binging to see what content is the most popular with our prospects.

Why this matters

The ability to quickly and easily collect leads from your existing content is invaluable for account-based marketing. Not only does it save time, but it allows you to gather important information about your target accounts so that you can better customize your approach. 

Additionally, being able to track which pieces of content are most popular with your audience helps you understand what they are interested in and tailor future campaigns accordingly.

Our experience

We have found Content Binging to be an extremely useful tool for lead generation and tracking engagement. It was very easy to upload our existing content and activate the hand raiser form. 

We did encounter some difficulty understanding all of the analytics at first, but our account manager was very helpful in walking us through everything. Overall, we have been very pleased with the results of using Content Binging and would recommend it to anyone looking for a way to quickly generate leads from their existing content.

PathManager

Enjoy detailed insights and effortlessly manage content journeys with PathFactory.

What this is

PathManager is a tool that helps you easily create, manage, and track your content journey maps. You can add different types of content (e.g., videos, blog articles, whitepapers) into the platform and activate hand raiser forms to collect leads from them. 

The analytics let you know who has viewed or interacted with your content, and for how long. This works by allowing you to segment your contacts into lists based on their interactions with the content.

Why this matters

PathManager is useful for account-based marketing because it allows you to easily create, manage, and track your content journey maps. This means that you can quickly create customized experiences based on persona, industry, etc. Essentially, this goes from broad to specific. 

Additionally, the analytics let you know who has viewed or interacted with your content, and for how long. This helps you understand what content is most popular with your prospects and customers so that you can adjust your strategy accordingly.

More specifically, PathManager is useful for account-based marketing because it allows you to segment your contacts into lists based on their interactions with the content. This helps you target your outreach more effectively and efficiently. 

By understanding which content is most popular with your prospects and customers, you can more easily create targeted account-based marketing campaigns that are likely to be successful.

Our experience

We have found PathManager to be very useful for our account-based marketing efforts. It has been easy to use and the analytics have been helpful in understanding what content is most popular with our prospects and customers. 

We have used it to segment our contacts into lists so that we can target our outreach more effectively. Additionally, by understanding which content is most popular with our prospects and customers, we have been able to adjust our strategy.

However, we have found that mobile-friendliness and responsiveness leave a lot to be desired. The interface can be confusing and hard to navigate at times. Additionally, we would prefer if the analytics could show the results in real-time. Nonetheless, PathManager has been a great tool for us overall and we would recommend it to others.

Pros & Cons Expand Collapse

Pros and cons of using PathFactory for your account based marketing

Pros

  • Makes it easy to create customized content journeys for your targets
  • You can track engagement with each piece of content
  • Allows you to easily create microsites for your target accounts
  • You can customize the look and feel of your PathFactory pages to match your brand

Cons

  • The mobile-friendliness and responsiveness leave a lot to be desired
  • The interface can be confusing and hard to navigate at times
  • The analytics could show the results in real-time
Pricing Expand Collapse

PathFactory pricing

$3,600/year 

$300 monthly 

The pricing for PathFactory is expensive when compared to other options in the market. However, it is a tool that does account-based marketing which can be worth the price for some companies. There is no free trial available, but you can get a quote for pricing.

#22: Full Circle Insights

4
Overview Expand Collapse

Full Circle Insights is a software tool that helps companies track their marketing efforts and understand how they're performing. The tool's unique features include campaign attribution, funnel reporting, and digital tracking. 

These features allow companies to see which activities are most effective at generating leads and driving revenue. Additionally, the ability to create custom funnels means that companies can track whatever specific data points are most important to their account-based marketing efforts.

One difficulty we've had is that the data can be overwhelming and difficult to decipher. To solve this problem, we've worked with Full Circle Insights's support team to create custom reports that focus on the information that is most relevant to our business. 

Additionally, we've created a system for tracking and reporting on digital activity that allows us to quickly identify trends and make changes to our campaigns accordingly.

Learn where most of your revenue comes from with Full Circle's pipeline attribution, funnel reporting, and digital tracking features!

Conclusion

Compared to alternatives like Pardot and Hubspot, Full Circle Insights is more expensive. However, the features it offers are much more comprehensive, making it a better choice for companies that want to get the most out of their account-based marketing efforts. 

Additionally, the support team has been very helpful in providing guidance and assistance when needed. Overall, we believe that Full Circle Insights is the best tool for account-based marketing available on the market today.

Full Circle Insights ranks #22 on our list because its feature set is much more comprehensive than its competitors. The ability to track digital activity, create custom funnels, and attribute deals to specific campaigns makes it an invaluable tool for companies serious about account-based marketing. 

Top Features Expand Collapse

Campaign Attribution

See which campaigns are closing deals and effectively alter your campaigns as needed using Full Circle Insights' attribution feature.

What this is

Full Circle's campaign attribution feature allows you to see which campaigns are contributing to deals that close. This is helpful in understanding which campaigns are most effective in driving revenue. 

In addition, you can create multiple attribution models to test different theories about how marketing influences sales. You can also create custom reports to show campaign attribution at different levels (e.g. by marketing team, by campaign type, etc.).

Why this matters

This feature is important for companies that want to do account-based marketing because it allows them to see which campaigns are most effective in driving revenue. In addition, it helps them understand how different marketing activities influence sales. 

This feature can help companies test different theories about how marketing influences sales and make informed decisions about their account-based marketing strategy. It also allows companies to track campaign attribution at different levels, which can be helpful in understanding which marketing activities are most effective.

Our experience

We have used Full Circle's campaign attribution feature to understand how our marketing campaigns are contributing to deals that close. This has been helpful in understanding which campaigns are most effective in driving revenue. 

We have also used it to test different theories about how marketing influences sales and make informed decisions about our account-based marketing strategy. Additionally, we have found it useful for tracking campaign attribution at different levels (e.g. by marketing team, by campaign type, etc.). 

The downside is that the tool can be complex to configure and use, and it requires a dedicated team to manage. However, the Full Circle team has been helpful in providing support and guidance.

Funnel Reporting

Enjoy realtime access to funnel reports and get ahead of the ABM game with Full Circle Insights!

What this is

Funnel reporting is the ability to see, in real time, how many leads are in each stage of your marketing and sales funnel. This allows you to track progress toward your goals, identify bottlenecks in your funnel, and make adjustments to improve performance. In addition, funnel reporting can be used to track the performance of individual campaigns, so you can see which ones are generating the most leads and pipelines.

Besides the standard sales funnel, Full Circle Insights also offers the ability to create custom funnels. This can be useful if you want to track multiple types of leads (such as marketing-qualified and sales-qualified) or if you have a complex sales process with many steps. More than one custom funnel can be created, so you can track as much or as little detail as you like.

Why this matters

Funnel reporting is an essential tool for account-based marketing because it allows you to see which accounts are progressing through your sales and marketing funnel and identify any bottlenecks. 

In addition, by tracking the performance of individual campaigns, you can determine which ones are most effective at generating leads and pipelines. This information is invaluable in making decisions about where to allocate resources for maximum impact. 

Plus, the ability to create custom funnels means you can track whatever specific data points are most important to your account-based marketing efforts.

Our experience

We have used funnel reporting to track the progress of our account-based marketing campaigns and identify any bottlenecks in our sales and marketing process. The ability to create custom funnels has been particularly helpful in this regard, as it allows us to track specific data points that are most important to our efforts. 

We have also found the real-time nature of funnel reporting to be invaluable, as it allows us to quickly see how our campaigns are performing and make necessary adjustments on the fly.

One difficulty we had was tracking leads that were generated by multiple campaigns. However, we were able to solve this problem by creating a custom lead source field in Salesforce and then filtering our reports accordingly. This allowed us to see which leads came from which campaign, so we could accurately attribute them to the appropriate campaign.

Digital Tracking

Effortlessly track everything about your digital ABM efforts with Full Circle Insights.

What this is

Full Circle Insights’ Digital Tracking feature allows companies to see how their marketing efforts are faring online. The feature tracks website visits, form submissions, and other interactions with digital content. 

It then assigns a value to each interaction based on the stage of the sales funnel it occurred in. This information can be used to fine-tune marketing campaigns and better understand which activities are most effective at generating leads and driving revenue.

Why this matters

Digital Tracking is important because it allows companies to see how their marketing efforts are paying off in real time. By understanding which activities are driving leads and revenue, companies can adjust their campaigns accordingly and ensure that they're getting the most bang for their buck. 

Additionally, by understanding which channels are most effective at driving traffic, companies can focus their energies on those channels and reach a wider audience.

More generally, Digital Tracking is important because it allows companies to see how people are interacting with their brand online. This information can be used to improve the customer experience and make sure that potential leads are getting the information they need. Additionally, this data can be used to generate insights about customer behavior and preferences.

Our experience

We have found Full Circle Insights's Digital Tracking feature to be very helpful in understanding which marketing activities are most effective at driving leads and revenue. The data we've collected has allowed us to fine-tune our campaigns and focus our energies on those channels that are most effective at reaching our target audience. Additionally, we've been able to use the data to generate insights about customer behavior and preferences.

One difficulty we've had is that the data can be overwhelming and difficult to decipher. To solve this problem, we've worked with Full Circle Insights's support team to create custom reports that focus on the information that is most relevant to our business. Additionally, we've created a system for tracking and reporting on digital activity that allows us to quickly identify trends and make changes to our campaigns accordingly.

Pros & Cons Expand Collapse

Pros and cons of using Full Circle Insights for your account based marketing

Pros

  • Ease of use once deployed
  • Robust feature set
  • Ability to see campaign attribution data
  • Can create multiple custom funnels
  • Generates insights about customer behavior

Cons

  • Documentation can be improved
  • Complex to configure and use
  • Requires a dedicated team to manage
Pricing Expand Collapse

Full Circle Insights pricing

$2,500/month for the Marketing Cloud

$4,000-$7,000/month for Salesforce CRM

The pricing is expensive compared to other options in the market. There is no free trial. You have to get a quote for pricing.

#23: Infer

4.5
Overview Expand Collapse

Infer is a software tool that uses machine learning to score leads and predict which ones are more likely to convert into customers. Infer looks at over 100 different factors to come up with a score, taking into account data like the lead's behavior on the company's website, their interactions with marketing materials, demographic information, and engagement with sales representatives.

In addition to scoring leads, Infer can also be used to create targeted campaigns by gathering data about potential customers and then using that data to create customized algorithms. These algorithms can take into account things like whether or not there are certain marketing or sales titles on the website itself, or if there is an email address listed. 

Additionally, Infer takes behavior data collected from previous interactions into account in order to better assess whether a lead would be a good fit for your products or services.

However, one downside of Infer is that it can be expensive, especially for small companies. Additionally, customer support is not available 24/7, so you may have to wait for someone to get back to you during business hours.

Overall, we found Infer's lead-scoring feature to be very helpful in our work. We were able to quickly identify which leads were the most likely to convert into customers, and we also found that the quality of those leads was generally quite good.

Take advantage of Infer's machine learning front to boost your ABM strategy.

Conclusion

Compared to alternatives like Pardot and HubSpot, Infer is more expensive. However, it does offer a free trial so you can test out the tool before deciding whether to purchase it. You will need to get a quote from Infer in order to determine the final cost of the tool.

Infer ranks #23 on our list because its lead-scoring feature was very helpful for our work. We were able to quickly identify which leads were the most likely to convert into customers, and we also found that the quality of those leads was generally quite good. 

Additionally, we liked that Infer had the ability to create custom algorithms for scoring leads. This allowed us to better assess which companies were more likely to be a good fit for us and resulted in fewer wasted sales attempts.

Top Features Expand Collapse

Lead Scoring

See how your customers are behaving and easily monitor who are more likely to buy soon with Infer's behavior and lead scoring feature!

What this is

Lead scoring is a feature that Infer offers to help companies assess which leads are most likely to convert into customers. Infer does this by taking into account a variety of factors, including the lead's behavior on the company's website, their interactions with marketing materials, and their engagement with sales representatives.

In addition, Infer also looks at demographic information, such as job titles and company sizes. Based on all of this data, Infer assigns each lead a score that indicates the likelihood that they will convert into a customer. More specifically, Infer's lead scoring algorithm looks at over 100 different factors to come up with a score.

Why this matters

Lead scoring is important because it allows companies to prioritize their sales and marketing efforts. By focusing on the leads that are most likely to convert, companies can save time and money while also increasing their chances of success.

In addition, lead scoring can also help identify potential problems early on in the sales process. For example, if a company's lead scores are consistently low, it may be an indication that there is something wrong with the product or service being offered. Besides that, lead scoring can also help to improve the quality of leads by identifying those that are more likely to be interested in what a company has to offer.

Our experience

Infer's lead scoring feature was very helpful for our work. We were able to quickly identify which leads were the most likely to convert into customers, and we also found that the quality of those leads was generally quite good.

The only difficulty we had with Infer's lead scoring feature was that it didn't always accurately reflect our own internal assessment of a lead's likelihood to convert. For example, we would sometimes rate a lead as being highly likely to convert, but Infer would give them a lower score. However, overall, we found that Infer'slead scoring algorithm tended to be more accurate than not.

Company Profile

Quickly gain potential customers' data and seamlessly manage profils with Infer's ABM software.

What this is

Company profiles are an essential part of account-based marketing because they allow you to quickly gather data about potential customers. This data can be used to create targeted campaigns that are more likely to result in conversions. Additionally, company profiles can help you identify key decision-makers at a company so that you can focus your sales efforts on the right people.

Basically, this feature allows users to see detailed information about a company, including contact information, size, location, and industry. This information can be used to help determine whether or not a company is a good fit for your products or services. The best way to use this feature is to create a list of target companies and then use Infer's company profiles to gather data about those companies.

Once you have gathered data about a potential customer, you can use that data to create targeted campaigns. For example, if you know that a particular company is located in an area that has a high demand for your product, you can target them with ads and special offers. 

Additionally, if you know that a decision maker at a company is interested in your product but has not yet made a purchase, you can reach out to them directly and offer assistance.

Why this matters

A good company profile can help you save a lot of time and money by allowing you to quickly gather data about potential customers. This data can then be used to create targeted campaigns that are more likely to result in conversions. Additionally, company profiles can help you identify key decision-makers at a company so that you can focus your sales efforts on the right people.

More importantly, company profiles can help you avoid wasting time and resources on companies that are not a good fit for your products or services. For example, if you know that a particular company is located in an area that has a high demand for your product, you can target them with ads and special offers. 

However, if you know that a company is not interested in your product or is not likely to convert, you can avoid wasting time and resources on them by focusing your efforts elsewhere.

Our experience

We have found Infer's company profile feature to be incredibly helpful in our account-based marketing efforts. We have used it to quickly gather data about potential customers and create targeted campaigns. 

One difficulty we had was trying to find contact information for some of the companies we were interested in targeting. However, we were able to solve this problem by using Infer's find contact feature (which allows you to search for contact information based on job title) and by manually searching for contact information on the company's website.

Custom Algorithms

Seamlessly create custom algorithms to score your leads and build profiles with Infer.

What this is

Infer has the ability to create custom algorithms that can be used to score leads. This is done by taking into account various factors, such as whether or not there are certain marketing or sales titles on the website itself, or whether there is an email address listed. Infer can also take into account behavior data collected from previous interactions with a company in order to better assess whether they would be a good fit for your products or services. 

Besides custom algorithms, Infer also offers a number of pre-built models that can be used to score leads. This includes a model that takes into account the number of employees at a company, as well as whether or not the company is in a high-growth industry. More factors can be added to the scoring models as well, such as company size or revenue.

Why this matters

The ability to score leads with custom algorithms is important because it allows you to better assess which companies are more likely to be a good fit for you. This can help save time and resources by only pursuing leads that are more likely to convert into customers. 

Additionally, scoring leads can also help you prioritize your sales efforts so that you are targeting the most promising leads first. This is especially important if you have a limited sales team and/or budget.

More than this, Infer's custom algorithms can help you predict which leads are more likely to convert into customers. This is because Infer takes into account not only explicit information that you've collected from conversations or from forms but also behavior data collected from previous interactions. 

This allows for a more holistic view of each lead and ultimately results in better predictions about which leads are more likely to close. It's also worth noting that Infer's custom algorithms are constantly being updated and improved, which means that you can be confident that you're using the most accurate and up-to-date lead-scoring models.

Our experience

We used Infer's custom algorithms to score leads for our sales team. This was helpful in prioritizing which leads to pursue first, as well as predicting which leads were more likely to convert into customers. 

We did have some difficulty initially understanding how the custom algorithms worked, but we were able to solve this by working with Infer's customer support team. They walked us through the process of creating and configuring a custom algorithm, as well as how to interpret the results. 

Pros & Cons Expand Collapse

Pros and cons of using Infer for your account based marketing

Pros

  • Uses machine learning to score leads
  • Can be used to create targeted campaigns
  • Company profiles allow for quick gathering of data
  • Custom algorithms can be used to score leads
  • Lead scoring is generally accurate

Cons

  • Can be expensive, especially for small companies
  • Customer support is not available 24/7
  • May not always accurately reflect our own internal assessment of a lead
Pricing Expand Collapse

Infer pricing

$10,000/year 

Review The price for Infer is expensive compared to other account-based marketing tools in the market. However, it does offer a free trial so you can test out the tool before deciding whether to purchase it. You will need to get a quote from Infer in order to determine the final cost of the tool.

#24: DemandScience

4.4
Overview Expand Collapse

DemandScience is a software tool that helps with account-based marketing. It has many unique features, such as the Lookalike Modeler, which allows you to upload your best customers and find new, similar accounts. 

Additionally, the predictive scoring feature uses machine learning to predict how likely it is that a lead will convert into an opportunity or customer. The score is generated by taking into account various factors such as the lead's engagement with your content, their job title, company size, etc. 

Lead nurturing is another important feature of DemandScience. Lead nurturing is the process of building relationships with potential customers even if they are not yet ready to buy. To do this, DemandScience offers email drip campaigns, targeted content, and lead scoring. 

With these tools, you can stay in touch with your leads without being too pushy or sales-y. You can also customize your communications to fit each lead's individual needs and interests. 

Overall, DemandScience is an extremely helpful tool for account-based marketing. It is easy to use and provides many features that other similar software tools do not have. Additionally, the customer service team is quick to respond to any questions or concerns you may have. 

However, one drawback is that the predictive scoring feature is not always updated in real-time, so there can be a delay between when a lead does something (such as downloading a piece of content) and when their score is updated.

Easily manage campaign and suppression lists, nurture and create leads, and easily integrate with other platforms using DemandScience.

Conclusion

Compared to alternatives like Terminus, Marketo, and HubSpot, DemandScience is more expensive. However, it provides a lot of features and services that justify the price tag. They do not have a free trial like some of their competitors, but they offer pricing quotes so you can see if their services are within your budget.

DemandScience ranks #24 on our list because it is an extremely helpful tool for account-based marketing. It has many unique features, such as the Lookalike Modeler and predictive scoring feature, which make it easy to find new accounts and prioritize leads. Additionally, the lead nurturing feature allows you to build relationships with potential customers even if they are not yet ready to buy.

Top Features Expand Collapse

Lookalike Modeler 

Take your marketing game to the next level by with DemandScience's smart algorithms and lookalike modeler!

What this is

The Lookalike Modeler is a tool that allows you to upload your best customers and find new, similar accounts. You can also use this tool to create models of your ideal customer profile (ICP) and find companies that match that profile. This tool uses machine learning to find new accounts that match your ICP.

Besides finding new accounts, the Lookalike Modeler can also be used to find new contacts within your target accounts. You can upload a list of companies and the tool will find individuals at those companies that match your ideal customer profile.

Why this matters

The Lookalike Modeler is a powerful tool for account-based marketing because it allows you to find new accounts that are similar to your best customers. This means that you can target your marketing efforts at companies that are more likely to convert into customers. Additionally, the Lookalike Modeler can be used to find new contacts within your target accounts. This ensures that you have the right contact information for the decision-makers at your target companies. More accurate contact information leads to more successful outreach and a higher conversion rate.

Our experience

We used the Lookalike Modeler to find new accounts that were similar to our best customers. We uploaded a list of our best customers and the tool found new companies that matched our ideal customer profile. We also used the Lookalike Modeler to find new contacts within our target accounts. We uploaded a list of companies and the tool found individuals at those companies that match our ideal customer profile.

We had some difficulty finding contact information for decision makers at our target companies. However, we were able to solve this problem by using DemandScience's account-based marketing software tool. This tool allows you to upload a list of companies and the tool will find individuals at those companies that match your ideal customer profile.

Another challenge we had was that we were not getting enough leads from our content syndication programs. However, we were able to solve this problem by using DemandScience's account-based marketing software tool. 

Predictive Scoring

Take advantage of DemandScience's predictive scoring and always be confident with your data.

What this is

Predictive scoring is a feature that uses machine learning to predict how likely it is that a lead will convert into an opportunity or customer, based on past behavior. The score is generated by taking into account various factors such as the lead's engagement with your content, their job title, company size, etc. It is constantly updated as new information about the lead is gathered.

More specifically, the score is generated by a formula that includes a number of factors, such as the lead's engagement with your content ( downloads, views, shares), their job title, company size, and industry vertical. 

The predictive scoring feature is constantly updated as new information about the lead is gathered. This makes it an essential tool for account-based marketing, as it allows you to prioritize leads and focus your efforts on those most likely to convert. 

Why this matters

Predictive scoring is important because it allows you to prioritize leads and focus your efforts on those most likely to convert. This can save you time and money by helping you identify which leads are worth pursuing and which ones are not. 

It can also help you decide when to reach out to a lead, how often to contact them, and what type of content to send them. In addition, predictive scoring can help you identify potential upsell and cross-sell opportunities. 

More specifically, predictive scoring can help you identify potential upsell and cross-sell opportunities. For example, if a lead has a high score but has only purchased a small amount of product, they may be interested in upgrading to a more expensive version. Alternatively, if a lead has engaged with your content but never bought anything from you before, they may be ripe for cross-selling. 

Our experience

We used the predictive scoring feature to prioritize our leads and focus our efforts on those most likely to convert. We found that it was accurate in predicting which leads were interested in our product and which ones were not. We also found that it helped us identify potential upsell and cross-sell opportunities. 

The only difficulty we had was that the score is not always updated in real-time, so there can be a delay between when a lead does something (such as downloading a piece of content) and when their score is updated. This can make it difficult to track the effectiveness of your account-based marketing campaigns. However, we found that DemandScience's customer service team was quick to respond to any questions or concerns we had about this issue.

Lead Nurturing

Effortlessly build great customer relationships by nurturing leads with DemandScience.

What this is

Lead nurturing is the process of building relationships with potential customers, even if they are not yet ready to buy. The goal is to build trust and credibility so that when the customer is ready to make a purchase, they will think of your company first. 

To do this, DemandScience offers a variety of tools and resources, such as email drip campaigns, targeted content, and lead scoring. With these tools, you can stay in touch with your leads without being too pushy or sales-y. You can also customize your communications to fit each lead's individual needs and interests.

Essentially, with DemandScience's lead nurturing tools, you can send targeted emails to leads based on their interaction with your website or other marketing communications, score leads based on their engagement with your brand to know which ones are ready to buy, and create personalized content for each lead so that they see that you understand their needs and pain points.

Why this matters

Lead nurturing is important because it allows you to build relationships with potential customers before they are even ready to buy. By staying in touch and providing valuable information, you can turn a cold lead into a hot one. You can use DemandScience's lead nurturing tools to do all of the heavy liftings for you, so that you can focus on other aspects of your business.

You can take advantage of this feature by using DemandScience's email drip campaigns to send targeted, personalized emails to your leads. You can also use the lead scoring feature to prioritize leads and focus your sales team's attention on the hottest prospects. More importantly, you can use the lead nurturing feature to stay top-of-mind with your leads so that when they are finally ready to buy, they will think of you first.

Our experience

We have used DemandScience's lead nurturing features to great effect. The email drip campaigns have been especially useful in keeping our leads engaged. We have also found the lead scoring feature to be helpful in prioritizing which leads we should focus on. 

However, we did run into some difficulty using the customized content feature. We found that it was difficult to create truly personalized content for each lead without spending a lot of time on it ourselves. 

To solve this problem, we hired a freelance writer who specializes in creating account-based marketing content. This helped us save time and still provide valuable, targeted content to our leads.

Pros & Cons Expand Collapse

Pros and cons of using DemandScience for your account based marketing

Pros

  • Allows you to find new accounts and contacts
  • Predictive scoring is accurate
  • Helps you identify potential upsell and cross-sell opportunities
  • Email drip campaigns are helpful in keeping leads engaged
  • Lead scoring feature helps prioritize which leads to focus on

Cons

  • Predictive scoring is not always updated in real time
  • Difficult to create truly personalized content for each lead
  • Costly compared to other similar software tools
Pricing Expand Collapse

DemandScience pricing

$15,000 per month.

This tool is expensive compared to other account-based marketing tools on the market. However, it provides a lot of features and services that justify the price tag. They do not have a free trial, but they offer pricing quotes so you can see if their services are within your budget.

#25: Opensense

4.6
Overview Expand Collapse

Opensense is a software tool that helps companies keep their sales reps' contact information up to date, insert banner ads into email signatures, and track target accounts and contacts. It's unique in that it offers dynamic signatures that are automatically updated with the latest information from your CRM, responsive across devices, and can be customized to match your brand's colors and style. Additionally, Opensense allows you to segment your lists based on account criteria and create targeted content for each account type.

The downfalls of Opensense are that it can be difficult to create targeted content for each account type, and you're not able to automatically sync your list of target accounts and contacts with your CRM. Additionally, some images in signatures don't always render correctly on mobile devices.

Despite these downfalls, Opensense is still a powerful tool for companies looking to improve their account-based marketing efforts.

Enjoy a creatively visual ABM management platform with Opensense!

Conclusion

Compared to alternatives like Terminus and Engagio, Opensense is more expensive. However, it offers more features than either of those alternatives. Additionally, Opensense's customer support is excellent, and they offer a money-back guarantee if you're not satisfied with the product.

Opensense ranks #25 on our list because it is a powerful account-based marketing tool that offers dynamic signatures, targeted account lists, and account-based engagement. While it is more expensive than some alternatives, its features and customer support make it worth the price.

Top Features Expand Collapse

Dynamic Signatures

With Opensense, you can enjoy value-loaded and personalized email signatures for your ABM needs!

What this is

Opensense's dynamic signatures are HTML email signatures that are automatically updated with the latest information from your CRM, ensuring that your sales reps always have the most up-to-date contact information. Dynamic signatures also allow you to insert banner ads and other promotional content into your email signature, making it a powerful marketing tool.

In addition to being automatically updated, dynamic signatures are also responsive, so they look great on any device. And because they're HTML email signatures, they can be easily customized to match your brand's colors and style. 

More importantly, they can be used to promote brand awareness, convert leads into customers, educate prospects about your product or service, and celebrate key company milestones with all of your stakeholders.

Why this matters

The beauty of account-based marketing is that it allows you to focus your sales and marketing efforts on a specific list of target accounts. But in order to be effective, you need to make sure that your sales reps are always using the most up-to-date information when contacting those accounts. 

That's where Opensense's dynamic signatures come in. By automating the process of updating contact information in your email signature, Opensense makes it easy for you to keep your sales reps' information current – no manual updates are required!

More importantly, dynamic signatures give you the ability to insert banner ads and other promotional content into your email signature. This allows you to promote your brand, product, or service directly to your target accounts - without having to rely on third-party platforms like Google AdWords or Facebook Ads. It's a powerful way to reach your target market, and it's all included in Opensense's account-based marketing software.

Our experience

Our experience

We've been using Opensense's dynamic signatures for about 6 months now, and they've definitely made a positive impact on our sales and marketing efforts. The ability to insert banner ads into our email signature has allowed us to promote our brand directly to our target accounts, which has resulted in more leads and conversions. 

And because the signatures are automatically updated with the latest information from our CRM, we don't have to worry about manual updates, which is a huge time-saver!

The only downside we've experienced is that some of the images in our signatures don't always render correctly on mobile devices. But fortunately, Opensense's customer support team was able to quickly resolve the issue for us. 

Overall, we're very happy with the product and would recommend it to any company that's looking for a way to improve its account-based marketing efforts.

Targeted Account Lists

What this is

You can create a list of target accounts, and Opensense will automatically generate personalized signatures for each account on the list. The signature will include information about the account, such as the company size, industry, etc. This feature is designed to help you easily keep track of your target accounts and personalize your communications with them.

In addition, you can also create a list of target contacts within those accounts. Opensense will then generate personalized signatures for each contact, which will include information about the contact, such as their title, phone number, etc. This feature is designed to help you easily keep track of your target contacts and personalize your communications with them.

More specifically, you can use the Opensense platform to automatically generate a personalized signature for each target account on your list, automatically generate a personalized signature for each target contact within those accounts, and keep track of your target accounts and contacts with ease. You can also use Opensense to customize your communications with each target account and contact by including information about the account or contact in your signature.

Why this matters

If you want to do account-based marketing, it is important to be able to easily keep track of your target accounts and contacts, and personalize your communications with them. This feature helps you do both of those things. In addition, by automatically generating signatures for each target account and contact, this feature saves you time that you would otherwise spend manually creating signatures.

More than this, though, this feature allows you to customize your communications with each target account and contact. By including information about the account or contact in your signature, you can make sure that your communications are relevant and tailored to their needs. This is important because it allows you to build relationships with your target accounts and contacts, which is essential for successful account-based marketing.

Our experience

We used this feature to create a list of target accounts and contacts, and Opensense automatically generated signatures for each one. We found this feature to be very helpful in keeping track of our target accounts and contacts, and we were able to easily customize our communications with them by including information about the account or contact in our signature.

One difficulty we had was that we were not able to automatically sync our list of target accounts and contacts with our CRM. This meant that we had to manually update our list in Opensense every time there was a change in our CRM. However, we were able to solve this problem by using the Opensense API to sync our list of target accounts and contacts with our CRM.

Account-Based Engagement

Target accounts accordingly by tracking their interaction activities, engagement rates, and more with Opensense.

What this is

Account-based engagement is a feature that allows you to target specific accounts with your marketing messages. This can be done by segmenting your lists based on account criteria, such as location, size, or industry. 

Additionally, you can create targeted content for each account type. For example, if you sell to small businesses, you could create a piece of content specifically for them. Finally, you can use Opensense's reporting features to track the performance of your account-based marketing campaigns.

Why this matters

Account-based marketing is a highly effective way to sell to large companies. By segmenting your lists and creating targeted content, you can ensure that your marketing messages are relevant to each account. Additionally, by tracking the performance of your campaigns, you can make adjustments as needed in order to improve results.

You can use account-based marketing to generate more leads from your target accounts, engage decision-makers at those accounts, and increase conversion rates and close more deals. More than this, you can use account-based marketing to establish relationships with key decision-makers at your target accounts.

Our experience

We used the account-based engagement feature to create a targeted content piece for each of our target industries. This allowed us to ensure that our messages were relevant to each industry, and we were able to track the performance of our campaigns using Opensense's reporting features. Additionally, we segmented our lists based on account criteria in order to make sure that we were targeting the right accounts.

The downside to this feature is that it can be difficult to create targeted content for each account type. However, we were able to overcome this difficulty by working with a copywriter who was familiar with our target industries. Additionally, we found that the reporting features were very helpful in tracking the performance of our campaigns.

Pros & Cons Expand Collapse

Pros and cons of using Opensense for your account based marketing

Pros

  • Automatically updated with the latest information from your CRM
  • Can insert banner ads into an email signature
  • Segment your lists based on account criteria
  • Create targeted content for each account type
  • Track the performance of your account-based marketing campaigns

Cons

  • Difficult to create targeted content for each account type
  • You're not able to automatically sync your list of target accounts and contacts with your CRM
Pricing Expand Collapse

Opensense pricing

$1 per use

The price is expensive compared to other account-based marketing tools. However, it is affordable compared to other marketing tools. They do not have a free trial, but you can get a quote for pricing.

#26: Madison Logic Platform

4.1
Overview Expand Collapse

Madison Logic Platform is a software tool that allows you to target specific audiences with your account-based marketing campaigns. You can create custom audiences based on criteria such as job title, location, company size, and more. You can also create lookalike audiences based on your existing customers or website visitors.

In addition to audience segmentation, the Madison Logic Platform also offers lead enrichment and lead nurturing capabilities. With lead enrichment, you can add fields to your leads that will automatically populate with data from public sources. 

This saves you time by not having to do the research yourself and ensures that your data is always up-to-date. With lead nurturing, you can create drip campaigns based on buyer behavior and engagement. You can also segment your leads into different nurture tracks based on their position in the sales funnel.

The downfalls of the Madison Logic Platform are that it can be time-consuming to set up and some of the segments you create may not have enough leads in them. Additionally, the Madison Logic Platform is limited to programmatic Display & Video advertising.

You'll love Madison Logic Platform if you rely on statistics to adjust and improve your ABM efforts.

Conclusion

Compared to alternatives like Terminus, Engagio, and LeanData, Madison Logic Platform's main advantage is its lead enrichment and lead nurturing capabilities. However, the tool is more expensive than some of its competitors. Additionally, the Madison Logic Platform is limited to programmatic Display & Video advertising.

Madison Logic Platform ranks #26 on our list because it offers a great set of features for account-based marketing including audience segmentation, lead enrichment, and lead nurturing. However, the tool can be time-consuming to set up and some of the segments you create may not have enough leads in them. 

Top Features Expand Collapse

Audience Segmentation

Group your accounts with ease and target your leads better with Madison Logic Platform.

What this is

Madison Logic Platform's audience segmentation feature allows you to target specific audiences with your account-based marketing campaigns. You can create custom audiences based on criteria such as job title, location, company size, and more. You can do this by either uploading a list of contacts or by using Madison Logic Platform's built-in contact database.

In addition, you can create lookalike audiences based on your existing customers or website visitors. Madison Logic Platform will find other people who have similar characteristics to your target audience and show them your ads. More than this, you can also create retargeting audiences. For example, if someone has visited your website but didn't convert, you can show them ads specifically designed to get them to take action.

Why this matters

Audience segmentation is important for account-based marketing because it allows you to target your campaigns specifically at the people who are most likely to be interested in what you're selling. By targeting specific audiences, you can improve your chances of generating leads and converting customers. Likewise, by excluding people who are not in your target audience, you can save money on your ad spend.

Besides this, audience segmentation also allows you to fine-tune your ad campaigns for maximum impact. For example, if you're targeting decision-makers at large companies, you can create ads specifically designed to appeal to them. On the other hand, if you're targeting small businesses, you can create ads that are tailored to their needs and budget.

More than this, audience segmentation also allows you to create different ads for each stage of the customer journey. For example, you can create ads specifically designed to generate awareness among people who have never heard of your company before. Alternatively, you can create ads specifically designed to get people who are already familiar with your brand to take action and buy something from you.

Our experience

We used Madison Logic Platform's audience segmentation feature to create a custom audience of small business owners in the United States. We then created a series of ads specifically designed to appeal to this target audience.

One difficulty we had was that we were not able to target our ads specifically at people who owned businesses with fewer than 10 employees. However, we were still able to reach our target audience by targeting small business owners in general.

Another difficulty we had was that we were not able to target our ads specifically at people who lived in rural areas. However, we solved this problem by targeting small business owners in general and using Madison Logic Platform's built-in filters to only show our ads to people who lived in rural areas.

Lead Enrichment

Tired of incomplete collected lead data? Use Madison Logic to enrich the data you get from LinkedIn and other sites!

What this is

Lead enrichment is the process of gathering additional information about a lead in order to better qualify them. This can be done manually, or through a tool like Madison Logic Platform. 

With the Madison Logic Platform, you can add fields to your leads that will automatically populate with data from public sources. This saves you time by not having to do the research yourself and ensures that your data is always up-to-date.

In addition to public sources, the Madison Logic Platform can also enrich your leads with data from your own CRM or marketing automation platform. This is done through integration. 

By connecting the Madison Logic Platform to your other systems, you can automatically add data to your leads, saving you even more time. You can also choose which data you want to add, and how often you want it to be updated.

Why this matters

Lead enrichment is important because it allows you to gather more information about your leads without having to do the research yourself. In addition, lead enrichment can help you qualify your leads by providing additional information that you can use to make decisions. 

For example, if you are looking for leads in a certain geographic area, lead enrichment can help you find them. Or, if you are looking for leads with a certain job title, lead enrichment can help you find those as well.

More importantly, lead enrichment can help you save time. By automating the process of gathering data about your leads, you can spend more time actually working with them. In addition, by connecting the Madison Logic Platform to your other systems, you can automate even more of the process, saving you even more time.

Our experience

We have found lead enrichment to be a valuable tool for our account-based marketing campaigns. We have used it to gather additional information about our leads that we would not have otherwise been able to find. 

Additionally, we have used it to qualify our leads by providing us with additional information that we can use to make decisions. For example, we have used lead enrichment to find leads in a certain geographic area and with a certain job title.

One difficulty we have had with lead enrichment is that it can be time-consuming to set up. However, we have found that the time saved by automating the process of gathering data about our leads outweighs the time it takes to set up. Additionally, by connecting the Madison Logic Platform to our other systems, we are able to automate even more of the process.

Lead Nurturing

Madison Logic Platforms understands ABM is like dating your leads and if you believe the same, you'll love Madison's lead nurturing feature!

What this is

Lead nurturing is the process of developing relationships with buyers at each stage of the sales funnel, and providing them with information that is relevant to their specific needs. By doing this, you can better qualify leads and move them closer to a purchase decision.

Madison Logic provides a lead nurturing tool that allows you to create drip campaigns based on buyer behavior and engagement. You can also segment your leads into different nurture tracks based on their position in the sales funnel. In addition, the tool allows you to track leads as they move through your nurture campaigns and see which ones are most engaged.

Why this matters

Lead nurturing is important because it helps you build relationships with your leads, and provides them with relevant information at each stage of the sales process. This can help you better qualify leads and move them closer to a purchase decision. In addition, lead nurturing can also help reduce the number of unqualified leads that enter your sales funnel, saving you time and money.

More than this, lead nurturing can also help you better understand your leads' needs and pain points, which can be valuable information for your sales team. This can help you create more targeted and effective sales pitches, and close more deals. Likewise, by understanding what leads are interested in, you can create more targeted marketing campaigns that will generate higher-quality leads.

Our experience

We used Madison Logic's lead nurturing tool to create a drip campaign for our client. The process was simple and straightforward. We were able to segment our leads into different nurture tracks based on their position in the sales funnel. In addition, we were able to track the engagement of each lead and see which ones were most engaged with our campaign.

One difficulty we had was that some of the segments we created did not have enough leads in them to be effective. To solve this, we added more criteria to our segments so that they would include more leads. We also created new segments for our most engaged leads.

Pros & Cons Expand Collapse

Pros and cons of using Madison Logic Platform for your account based marketing

Pros

  • Exceptional capabilities, technology, ABM
  • Strong content syndication
  • Performance optimization
  • Lead gen & digital advertising

Cons

  • Cost a bit higher compared to competitors
  • LinkedIn no data being shared
  • Generating leads from TAL can be time-consuming
Pricing Expand Collapse

Madison Logic Platform pricing

$2,500/mo for the Professional Plan

$5,000/mo for the Enterprise Plan

The pricing is expensive compared to other account-based marketing tools in the market. However, Madison Logic does offer a free trial so you can test out the tool before committing to a paid plan.

#27: Dreamdata

4.8
Overview Expand Collapse

Dreamdata is a software tool that provides unique insights into how marketing channels are performing. It cleans data from multiple paid and non-paid marketing channels and then connects it all together so you can quickly see what's working, which channels are profitable, and which are not. Additionally, Dreamdata offers an Identity Resolution Service, which links data from multiple sources together so that you can see the full customer journey.

One of the things that set Dreamdata apart from other account-based marketing tools is its ability to connect with multiple software applications so that companies can have a single source of truth for their customer data. 

Additionally, Dreamdata's Identity Resolution Service is very helpful in understanding which channels are most effective at converting customers. However, we did have some difficulty connecting all of our data sources together. Luckily, Dreamdata's customer support team was very helpful and they were able to walk us through the process step-by-step.

See how different marketing channels perform, create journey maps, and more with Dreamdata!

Conclusion

Compared to alternatives like Terminus, which starts at $500/month, or Engagio, which starts at $1250/month, Dreamdata is relatively affordable. However, it's important to note that Dreamdata doesn't offer all of the features that some of the more expensive account-based marketing tools do. 

For example, Terminus offers a dedicated account-based advertising platform and Engagio offers an AI-powered predictive analytics engine. That said, if you're looking for a tool that provides unique insights into how your marketing channels are performing and also offers an Identity Resolution Service to link data from multiple sources together so you can see the full customer journey, then Dreamdata is a good option.

Dreamdata ranks #27 on our list because it's a software tool that provides unique insights into how marketing channels are performing. While Dreamdata is missing some features offered by more expensive alternatives like Terminus or Engagio (such as a dedicated account-based advertising platform), its lower price point makes it a more attractive option for small businesses or startups who are looking for an affordable account-based marketing solution.

Top Features Expand Collapse

Multi-App Integration

Make account-based marketing easier for you with Dreamdata's multi-app integration functionality.

What this is

Multi-app integration is the process of integrating multiple software applications so that they can share data and information. This allows companies to have a single source of truth for their customer data, which makes it easier to track progress and results. 

You can integrate Dreamdata with your CRM, marketing automation tool, website, and more. In addition, Dreamdata offers an Identity Resolution Service, which links data from multiple sources together so that you can see the full customer journey. This is especially useful for companies that have a lot of data silos, or who use multiple marketing platforms. 

Why this matters

Multi-app integration is important for companies because it allows them to have a complete view of their customer data. This is especially useful for account-based marketing because you can track the progress of your accounts and see which ones are most likely to convert. Additionally, identity resolution is important because it allows you to see the full customer journey, even if there are multiple touchpoints across different platforms.

More importantly, multi-app integration can help you save time and money. By having all of your data in one place, you won't need to waste time manually transferring data between different software applications. Additionally, you'll be able to make better decisions about your marketing spending because you'll have a complete picture of what's working and what's not. 

Our experience

We used Dreamdata's multi-app integration to connect our CRM, marketing automation tool, website, and more. This was especially useful for us because we were able to see the full customer journey and track progress over time. Additionally, we found that identity resolution was very helpful in understanding which channels were most effective at converting customers. However, we did have some difficulty connecting all of our data sources together. Luckily, Dreamdata's customer support team was very helpful and they were able to walk us through the process step-by-step.

Sessions and Actions

Enjoy a complete view of your customers' journeys with Dreamdata's sessions and actions reports!

What this is

This feature allows you to see a customer's journey as they interact with your website, product, or service. You can see what pages they visit, how long they stay on each page, and what actions they take while using your site. Additionally, you can segment customers based on their interactions with your site. 

More importantly, you can see which channels are driving the most valuable interactions. This works by tracking a customer's ID as they interact with your site. You can then see all of the interactions that the customer has had, and attribute value to each interaction.

Why this matters

This is important because it allows you to understand what customers are doing on your site, and how they're interacting with your product. Additionally, this data can be used to segment customers based on their behavior. 

This is valuable because it allows you to target specific accounts with specific messages that are more likely to convert them into paying customers. This data can also be used to improve your website or product so that it better meets the needs of your target market.

Besides understanding what's going on on the website, you can also see how your paid campaigns are performing. So if you're running a Google Ads campaign, for example, you can see which keywords are driving the most valuable interactions. This data can then be used to improve your campaigns so that they're more effective at converting customers.

Our experience

We've found this feature to be extremely valuable in understanding our customer's journey and identifying areas where we can improve our product or website. Additionally, we've used this data to segment our customers and target them with specific messages that are more likely to convert them into paying customers. 

The only difficulty we've had is making sure that all of our channels are properly integrated so that we can track all of our customer's interactions. However, Dreamdata has excellent documentation on how to do this, and their support team is always available to help if needed.

Revenue Attribution

Easily monitor and manage all revenue-related data in your ABM work with Dreamdata.

What this is

Revenue attribution is the process of assigning a value to each touchpoint in the customer journey in order to understand which channels, sources, and events are most influential in driving revenue. This helps companies allocate their marketing budget more efficiently and make better-informed decisions about where to focus their efforts. 

In addition, revenue attribution can help companies understand which touchpoints are most valuable at different stages of the customer journey. It also provides insights into how different channels work together to influence revenue.

Why this matters

Revenue attribution is important for companies that want to do account-based marketing because it allows them to see which activities are most effective in driving revenue. This information can help companies allocate their marketing budget more efficiently and make better-informed decisions about where to focus their efforts. 

Additionally, understanding which touchpoints are most valuable at different stages of the customer journey can help companies optimize their account-based marketing strategies.

More specifically, revenue attribution can help companies see which channels are most effective in driving revenue, allocate their marketing budget more efficiently, make better-informed decisions about where to focus their efforts, and understand which touchpoints are most valuable at different stages of the customer journey. 

This information is critical for companies that want to do account-based marketing because it allows them to allocate their resources more effectively and make sure they are focusing on the right activities.

Our experience

We have found revenue attribution to be a very useful tool for understanding which channels are most effective in driving revenue. We have also found it helpful in understanding which touchpoints are most valuable at different stages of the customer journey. Additionally, we have found that revenue attribution can help us allocate our marketing budget more efficiently and make better-informed decisions about where to focus our efforts. 

However, we have found that it can be difficult to implement revenue attribution properly. Additionally, we have found that it is important to partner with a company that has experience in implementing revenue attribution correctly in order to get the most benefit from this tool.

Pros & Cons Expand Collapse

Pros and cons of using Dreamdata for your account based marketing

Pros

  • Allows you to see the full customer journey
  • Efficient way to track progress and results
  • Connects with multiple software applications
  • Offers an identity resolution service
  • Very helpful customer support team

Cons

  • Revenue attribution can be difficult to implement properly 
  • May be intimidating for the untrained eye 
  • Can take some time to get set up
Pricing Expand Collapse

Dreamdata pricing

$120/month for the Professional Plan

$360/month for the Enterprise Plan

The pricing for Dreamdata is expensive when compared to other account-based marketing tools. However, it does offer a free trial so you can try it before committing to a plan. You also have the option to get a quote for pricing, which may be more affordable depending on your needs.

#28: Albacross

4.6
Overview Expand Collapse

Albacross is a software tool that helps companies generate leads and then nurture those leads into becoming customers. The tool does this by first identifying the companies that visit a company's website, and then finding contact information for employees at those companies. 

Once the lead generation process is complete, the tool can help salespeople nurture those leads by providing them with data about what pages on the website those leads have visited, what products they are interested in, and more.

Besides just providing data, Albacross also includes a number of features to help salespeople nurture their leads. For example, it can send automatic follow-up emails to leads, and it can create targeted campaigns that are designed to move leads further down the sales funnel. 

In addition, Albacross integrates with a number of CRM systems, which makes it easy for salespeople to add leads that they generate with Albacross into their existing workflow.

The downfalls of Albacross are that some customers find the pricing to be on the high end and that it can take a few days for Albacross to fully process all the data from a website visit. 

Moreover, if some companies are not identified (for example, if the visitor is using a personal email address or is coming from an IP address that is not associated with a known company), then the visitor will be classified as an Anonymous User and their activity on your website will still be tracked, but you will not be able to see which specific company they are associated with. 

Seamlessly generate, manage, and even segment leads with Albacross!

Conclusion

Compared to alternatives like Terminus and Engagio, Albacross is more expensive. However, it does offer a number of features that other tools do not, such as automated reports and the ability to send follow-up emails to leads. 

In addition, Albacross integrates with a number of CRM systems, which makes it easy for salespeople to add leads that they generate with Albacross into their existing workflow. Overall, we believe that Albacross is a valuable tool for companies that are serious about account-based marketing. 

Albacross ranks #28 on our list because it offers some unique features that make it well-suited for account-based marketing. While the price is higher than some alternatives, the extra features may be worth the investment for companies that are serious about ABM.

Top Features Expand Collapse

Automated Reports

Enjoy automated reports and easily share those reports to others with Albacross' ABM software.

What this is

Albacross's automated reports feature allows you to send reports to different people in your company, without them needing a login to Albacross. This is great if you want to keep everyone updated on your account-based marketing efforts without overloading them with information. More importantly, it allows you to send reports to people who don't have a lot of experience with account-based marketing software tools, so they can understand what's going on.

Why this matters

This feature is important because it allows you to keep everyone in your company updated on your account-based marketing efforts, without overloading them with information. It also allows you to send reports to people who don't have a lot of experience with account-based marketing software tools, so they can understand what's going on. This way, everyone in your company can be aware of your progress and be involved in the decision-making process.

In addition, automated reports can be customized to include only the information that you want to share. This way, you can make sure that everyone in your company is getting the most relevant information possible. More than that, you can schedule when the reports are sent out, so you don't have to remember to do it yourself.

Our experience

We've found that the automated reports feature is extremely helpful in keeping everyone in our company updated on our account-based marketing efforts. It's been especially useful in sending reports to people who don't have a lot of experience with account-based marketing software tools.

One difficulty we had was figuring out how to customize the reports to include only the information that we wanted to share. However, we were able to solve this problem by reaching out to Albacross's customer success team. They were extremely helpful and walked us through the process step-by-step.

Website Visitor Identification

Easily identlify your website visitors and track their activities with Albacross.

What this is

Albacross's Website Visitor Identification feature lets you see which companies visit your website, how long they stay, and what pages they visit. This information is useful for understanding what content is most popular with your target audience, and for identifying potential leads. In order to use this feature, you must first install the Albacross tracking code on your website.

Then, whenever a company visits your website, Albacross will attempt to identify the company and add it to your account. If the company is already in your Albacross account (for example, if you have previously imported a list of companies), then the information from the website visit will be added to that company's profile.

If a company cannot be identified (for example, if the visitor is using a personal email address or is coming from an IP address that is not associated with a known company), then the visitor will be classified as an Anonymous User and their activity on your website will still be tracked, but you will not be able to see which specific company they are associated with.

Why this matters

Website Visitor Identification helps you understand which companies are interested in your product or service so that you can focus your sales and marketing efforts on those companies. It also allows you to see how well your content is performing with different audiences so that you can adjust your content strategy accordingly. Additionally, by understanding which pages potential leads are visiting on your website, you can tailor your sales pitch more effectively when reaching out to them.

More generally, Website Visitor Identification is a key part of account-based marketing, as it allows you to target your outreach efforts to companies that are already interested in what you have to offer.

Our experience

We used Albacross's Website Visitor Identification feature to understand which companies were visiting our website and how they were interacting with our content. We found it very easy to install the tracking code on our website, and we were quickly able to see which companies were visiting us and what pages they were looking at.

One difficulty we had was understanding why some companies were not appearing in our list of visitors, even though we knew they had been to our site. After reaching out to customer support, we learned that sometimes it can take a few days for Albacross to fully process all the data from a website visit. So if you don't see a company appear immediately after they visit your site, don't worry – just give it some time and check back later.

Lead Generation and Nurturing

Effortlessly nurture and generate leads for your ABM needs with Albacross!

What this is

Albacross's Lead Generation and Nurturing feature is a tool that helps companies generate leads and then nurture those leads into becoming customers. The tool does this by first identifying the companies that visit a company's website, and then finding contact information for employees at those companies. 

Once the lead generation process is complete, the tool can help salespeople nurture those leads by providing them with data about what pages on the website those leads have visited, what products they are interested in, and more. 

Besides just providing data, the tool also includes a number of features to help salespeople nurture their leads. For example, it can send automatic follow-up emails to leads, and it can create targeted campaigns that are designed to move leads further down the sales funnel. In addition, the tool integrates with a number of CRM systems, which makes it easy for salespeople to add leads that they generate with Albacross into their existing workflow. 

Why this matters

The Lead Generation and Nurturing feature are important because it helps companies close more deals by making it easier to generate and then nurture leads. The lead generation process is often seen as one of the most difficult parts of selling, so any tool that can help make that process easier is valuable. 

In addition, the ability to automatically follow up with leads and create targeted campaigns based on their interests is also very useful, as it allows salespeople to save time while still providing a high level of service. 

More generally, the Lead Generation and Nurturing feature are important because it helps companies better understand their website visitors. By understanding which companies visit a company's website, and what those companies are interested in, businesses can make better decisions about where to focus their marketing efforts. In addition, the data that Albacross provides can also be used to create more targeted content for the website, which can help improve conversion rates. 

Our experience

We have found Albacross's Lead Generation and Nurturing feature to be very helpful in our work. The ability to quickly generate leads has helped us save a lot of time, and the integration with our CRM system has made it easy to add those leads to our existing workflow. We have also found the follow-up emails and targeted campaigns to be very useful, as they have allowed us to nurture our leads without having to put in the extra effort. 

One difficulty we had was figuring out how to best use the data that Albacross provides about lead interests. However, we were able to solve this problem by meeting with our customer success manager, who was able to give us some tips and advice. Overall, we have been very pleased with the Lead Generation and Nurturing feature, and we think it is a valuable tool for any company that wants to do account-based marketing.

Pros & Cons Expand Collapse

Pros and cons of using Albacross for your account based marketing

Pros

  • Makes it easy to generate leads and then nurture those leads
  • Can be used to create more targeted content for the website
  • Data can be used to make better decisions about where to focus marketing efforts
  • Follow-up emails and targeted campaigns save time while still providing a high level of service
  • Customer success team is extremely helpful

Cons

  • Pricing might be on the high end for some companies
  • Can take a few days for Albacross to fully process all the data from a website visit
  • If a company cannot be identified, you will not be able to see which specific company they are associated with
Pricing Expand Collapse

Albacross pricing

$1,499/month

$3,999/month for teams of 5-10

$7,499/month for teams of 11-15

Albacross is a bit on the expensive side compared to similar tools that offer account-based marketing. However, they do have a free trial so you can test out the tool before committing to it.

#29: TrenDemon

4.6
Overview Expand Collapse

TrenDemon is a software tool that provides users with data visualization, advanced segmentation and targeting, and custom audience features. These features are important for any company that wants to do account-based marketing. 

The ability to see your data in a variety of ways, segment your audience, and target them with specific content is essential for achieving success in this area. Additionally, being able to track the performance of your segments and see how they are performing over time is vital for making sure you're on track and making the most of your budget.

However, one downside of TrenDemon is that it can be a bit overwhelming if you're not familiar with data visualization or account-based marketing. There are a lot of options and ways to view your data, which can be confusing if you're not sure what you're looking for. 

Additionally, the tool can be difficult to use if you don't have a good understanding of how it works. We have had to spend some time learning how to use this feature and understand its capabilities. Additionally, we have had to troubleshoot some issues that we encountered while using this feature.

Access neatly visualized overviews, seamlessly segment data, customize your audiences, and more with TrenDemon.

Conclusion

Compared to alternatives like Terminus, TrenDemon is less expensive. Terminus charges $3,600/month for their entry-level package and $10,000/month for their enterprise package. However, TrenDemon's features are on par with Terminus. 

Both tools offer data visualization, advanced segmentation & targeting, and custom audiences features. The main difference between the two is that TrenDemon offers a free trial while Terminus does not. 

TrenDemon ranks #29 on our list because they are a less expensive alternative to other account-based marketing tools on the market. They offer all of the same features as their more expensive counterparts but with a free trial so you can try before you buy.

Top Features Expand Collapse

Data Visualization

Easily monitor, adjust, and improve your account-based marketing game with TrenDemon's valuable and creative data visualization.

What this is

TrenDemon's Data Visualization feature gives users the ability to see their data in a variety of ways that can be customized to fit their needs. This includes charts, graphs, and tables that can be filtered by time period, account type, or other criteria. 

In addition, users can export their data into a variety of formats for further analysis. Besides the Data Visualization feature, TrenDemon also offers a complete suite of reporting capabilities that allow users to track their progress and performance over time. These include conversion rates, leads generated, and other key metrics.

Why this matters

The ability to see your data in a variety of ways is essential for any company that wants to do account-based marketing. TrenDemon's Data Visualization feature allows you to see your data in the way that makes the most sense for you, whether that's through charts, graphs, or tables. 

In addition, being able to export your data into different formats means you can share it with others who might not be as familiar with TrenDemon. This is especially important if you're working with a team of people who all need to be on the same page when it comes to your account-based marketing efforts.

More importantly, TrenDemon's reporting capabilities are second to none. Being able to track your progress and performance over time is essential for any company that wants to be successful with account-based marketing. 

With TrenDemon, you can see how your conversion rates, leads generated, and other key metrics have changed over time. This information is vital for making sure you're on track and making the most of your account-based marketing efforts.

Our experience

We've been using TrenDemon for our account-based marketing efforts for several months now, and we've found the Data Visualization feature to be extremely helpful. It's easy to use and allows us to see our data in a variety of ways that make sense for us.

As far as Reporting goes, we've found it to be incredibly useful in tracking our progress and performance over time. It's been a vital part of our account-based marketing efforts and has helped us stay on track and make the most of our budget.

The downside of TrenDemon's Data Visualization feature is that it can be a bit overwhelming if you're not familiar with data visualization. There are a lot of options and ways to view your data, which can be confusing if you're not sure what you're looking for.

However, the customer support team is always available to help if you have any questions or need assistance understanding how to use the Data Visualization feature. Overall, we've found it to be an extremely valuable tool that has helped us greatly in our account-based marketing efforts.

Advanced Segmentation & Targeting

With TrenDemon, you can enjoy advanced audience segmentation to easily show each group highly personalized content to increase their chances of converting!

What this is

This is a tool that allows you to segment your audience into groups and target them with specific content. You can create as many segments as you want, and each segment can have its own rules about who gets included. 

For example, you could create a segment for people who live in a certain city, or people who have visited your website more than three times. Once you've created a segment, you can target it with specific content that will be served up to those users when they visit your site.

In addition to segmenting your audience, you can also target them with specific content based on their behavior. For example, you could show a different CTA to someone who has visited your site three times than someone who has only visited once. 

You can also target people based on where they are in the buyer's journey, so you can show them content that is relevant to where they are in the decision-making process.

Why this matters

This feature is important because it allows you to personalize the user experience on your website. By segmenting your audience and targeting them with specific content, you can ensure that they see the most relevant information when they visit your site. This helps to improve conversions by making sure that users are seeing the right information at the right time.

More importantly, this feature allows you to track the performance of your segments and see how they are performing. This information can be used to improve your segments and make sure that they are reaching the right people. Additionally, this information can be used to improve your overall marketing strategy.

Our experience

We have found this feature to be extremely useful in our work. We have used it to segment our audience and target them with specific content. This has allowed us to personalize the user experience on our website and ensure that users are seeing the most relevant information when they visit our site. 

Additionally, we have used this feature to track the performance of our segments and see how they are performing. This information has been extremely helpful in improving our segments and making sure that they are reaching the right people. 

However, we have found that this feature can be difficult to use if you don't have a good understanding of how it works. We have had to spend some time learning how to use this feature and understand its capabilities. 

Additionally, we have had to troubleshoot some issues that we encountered while using this feature. However, overall, we believe that this is a valuable tool for any company that wants to do account-based marketing.

Custom Audiences

Create custom audiences for target campaigns and easily boost your ABM efforts with TrenDemon.

What this is

TrenDemon's Custom Audiences feature allows you to create a custom audience for your account-based marketing efforts. You can select from a number of criteria, including job title, company size, industry, and more. This feature is useful for targeting specific accounts that you want to target with your account-based marketing campaigns. 

In addition, you can also create lookalike audiences, which are similar to your custom audience but are not as specific. Lookalike audiences can be useful for reaching new potential customers who may be interested in your product or service. More importantly, lookalike audiences can be used to reach new accounts that you may not have considered targeting with your account-based marketing efforts. 

Why this matters

The ability to target specific accounts with your account-based marketing campaigns is essential for achieving success. By targeting the right accounts, you can ensure that your campaigns are reaching the right people and that you are not wasting your time and money on advertising to people who are not interested in what you have to offer. 

Remember that your goal with account-based marketing is to generate new business, and that can only be done if you are targeting the right accounts. 

Our experience

We have used TrenDemon's Custom Audiences feature to target specific accounts that we want to do business with. We have found this feature to be very useful in terms of reaching the right people, and we have had success in generating new business as a result. 

One difficulty that we have encountered is finding the right criteria for our custom audiences. For example, we may want to target companies with a certain number of employees, but we may not know how many employees they have. In cases like this, it can be helpful to use TrenDemon's Lookalike Audiences feature to reach similar companies who may be interested in your product or service.

Pros & Cons Expand Collapse

Pros and cons of using TrenDemon for your account based marketing

Pros

  • Allows you to see your data in a variety of ways that make sense for you
  • The ability to export your data into different formats
  • Reporting capabilities are second to none
  • The customer support team is always available to help
  • An extremely valuable tool that has helped us greatly in our account-based marketing efforts

Cons

  • Can be difficult to use if you don't have a good understanding of how it works
  • Can be a bit overwhelming if you're not familiar with data visualization or ABM
Pricing Expand Collapse

TrenDemon pricing

$3,333/Month 

$10,000/Month for Enterprise package.

TrenDemon is not expensive when compared to other account-based marketing tools on the market. They offer a free trial so you can try the tool before committing to it. You will need to get a quote from TrenDemon in order to find out pricing for their enterprise package.

#30: Hushly

4.8
Overview Expand Collapse

Hushly is a software tool that helps marketers engage their website visitors in a way that is relevant to their individual needs and interests. By showing targeted content instead of asking for personal information up front, Hushly's self-nurturing landing pages are designed to capture leads who are interested in your content but may not be ready to commit to a full form. This has the added benefit of reducing form fatigue and increasing conversions.

In addition to its self-nurturing landing pages, Hushly also offers an Orchestration solution that makes it easy to coordinate and manage marketing activities across multiple channels in order to deliver a personalized, relevant, and cohesive customer experience. And with the Content Hub, you can easily organize and categorize your content so that it can be quickly found and leveraged in Hushly's other products.

However, one difficulty we have experienced is that the Content Hub can be a bit overwhelming, due to the sheer amount of content that it contains. To solve this problem, we created a dedicated team of content curators who are responsible for managing and optimizing our account-based marketing campaigns. 

Another potential drawback is that Hushly's Orchestration solution can be difficult to keep track of all the different programs and touchpoints that are running at any given time. This is especially true for larger account-based marketing programs with multiple channels. To solve this problem, we created a central dashboard where we can see all of our active programs and touchpoints at a glance.

Integrate Hushly with Xactly and other platforms, and watch as your ABM strategy gets boosted up!

Conclusion

Compared to alternatives like Terminus, Hushly is more expensive. However, they offer a lot of features and integrations that justify the price tag. They also have a free trial available so you can test out the tool before committing to it.

Hushly ranks #30 on our list because their self-nurturing landing pages are designed to engage and convert website visitors into leads without requiring them to fill out a form. Additionally, their Orchestration solution makes it easy to coordinate and manage marketing activities across multiple channels in order to deliver a personalized, relevant, and cohesive customer experience.

Top Features Expand Collapse

Self-Nurturing Landing Pages

With Hushly's self-nurturing pages, you can engage with and convert your visitors into leads without even asking them to fill a form!

What this is

Self-Nurturing Landing Pages (SNLPs) are designed to engage and convert your website visitors into leads, without requiring them to fill out a form. SNLPs work by showing targeted content to each visitor based on their individual interests and engagement level. It's a powerful way to nurture your leads and keep them engaged with your brand until they're ready to buy.

More specifically, SNLPs are Hushly's solution to the problem of form fatigue. Too often, marketers rely on forms to capture leads, but this can lead to high levels of friction and low conversion rates. With SNLPs, you can offer your visitors targeted content that is relevant to their needs and interests, without requiring them to fill out a form. This makes it more likely that they'll convert into a lead, and also helps you gather valuable data about their interests and needs.

Why this matters

Self-Nurturing Landing Pages are important because they help you engage your website visitors in a way that is relevant to their individual needs and interests. By showing targeted content instead of asking for personal information up front, you're more likely to capture leads who are interested in what you have to offer. Additionally, SNLPs help you gather valuable data about your leads so that you can better nurture them through the sales funnel.

Besides the obvious benefit of helping you increase conversions, Self-Nurturing Landing Pages also have the added benefit of reducing form fatigue. Form fatigue is a real problem for marketers, and it can lead to low conversion rates and high levels of friction. SNLPs help you avoid this problem by offering targeted content instead of asking for personal information upfront.

Our experience

We've used Hushly's Self-Nurturing Landing Pages to capture leads who are interested in our content but may not be ready to commit to a full form. This has helped us increase our conversion rates while also gathering valuable data about our leads' needs and interests. We've found that the best way to use SNLPs is to pair them with other forms of content marketing, such as email nurturing or targeted landing pages.

One difficulty we had was getting buy-in from our sales team on using SNLPs instead of traditional forms. However, we were able to overcome this by showing them the data on increased conversion rates and higher-quality leads. Another difficulty we had was making sure that our SNLPs were properly targeted to each individual visitor. We solved this by segmenting our audience and creating different versions of our SNLPs for each segment.

Orchestration 

Seamlessly manage your marketing activities and even commence sequences with Hushly.

What this is

Orchestration is the process of coordinating and managing marketing activities and touchpoints across multiple channels to deliver a personalized, relevant, and cohesive customer experience. With Husly's Orchestration solution, you can easily map out customer journeys and create multichannel marketing programs that deliver a consistent message and experience across all touchpoints.

The best thing about Husly's Orchestration solution is that it makes it easy to personalize the customer experience at scale. With the ability to segment and target customers based on their behavior, you can create marketing programs that are tailored to each individual buyer. You can take advantage of Husly's integrations with leading marketing automation and CRM platforms to create a seamless customer experience from start to finish.

Why this matters

Orchestration is critical for account-based marketing because it allows you to coordinate and manage your marketing activities across multiple channels in order to deliver a personalized, relevant, and cohesive customer experience. 

By segmenting and targeting customers based on their behavior, you can create ABM programs that are tailored to each individual buyer. This way, you can ensure that your message is consistent across all touchpoints and that each buyer receives a customized experience that meets their specific needs.

Our experience

We've been using Husly's Orchestration solution for our account-based marketing efforts for the past year. It's been a great tool for us because it makes it easy to personalize the customer experience at scale. We've used it to segment our target accounts and create multichannel marketing programs that deliver a consistent message across all touchpoints. 

The best thing about Husly's Orchestration solution is that it integrates seamlessly with our existing marketing automation and CRM platforms, which has made the setup process very smooth. We've been able to create a seamless customer experience from start to finish, and we've seen great results in terms of engagement and conversions.

The only challenge we've experienced with Husly's Orchestration solution is that it can be difficult to keep track of all the different programs and touchpoints that are running at any given time. This is especially true for larger account-based marketing programs with multiple channels. 

To solve this problem, we created a central dashboard where we can see all of our active programs and touchpoints at a glance. This has helped us stay organized and ensure that each program is running smoothly.

Content Hub

Easily organize and categorize all your ABM content, track performances, and take advantage of Hushly's handy tools to boost your marketing efforts.

What this is

The Hushly Content Hub is a central repository for all of your content assets. It allows you to easily organize and categorize your content so that it can be quickly found and leveraged in Hushly's other products, like the self-nurturing landing pages or engagement streams. In addition, the Content Hub makes it easy to track performance metrics for each piece of content, so you can see which assets are driving the most engagement and conversions.

Why this matters

The Content Hub is a critical part of Hushly's account-based marketing solution because it allows you to easily manage and optimize your content for maximum impact. By centralizing all of your content in one place, you can ensure that the right assets are being used in each account-based marketing campaign and that they are performing as well as possible. 

In addition, the ability to track performance metrics makes it easy to see which pieces of content are driving the most engagement and conversions, so you can continue to refine and improve your campaigns over time.

More importantly, the Content Hub allows you to quickly and easily create personalized content experiences for each of your target accounts. By leveraging Hushly's integration with intent data providers like 6Sense, you can ensure that the right content is being served up to each account, at the right time in their buyer journey. This ensures that your account-based marketing campaigns are highly targeted and relevant, which leads to better engagement and conversions.

Our experience

We've been using the Hushly Content Hub for over a year, and it has been a critical part of our account-based marketing efforts. The ability to easily organize and categorize our content has made it much easier to find and leverage the right assets in each campaign. 

In addition, the performance tracking features have allowed us to quickly identify which pieces of content are driving the most engagement and conversions.

However, one difficulty we have experienced is that the Content Hub can be a bit overwhelming, due to the sheer amount of content that it contains. To solve this problem, we created a dedicated team of content curators who are responsible for managing and optimizing our account-based marketing campaigns. This team has been instrumental in helping us get the most out of the Hushly Content Hub, and they continue to refine and improve our campaigns on an ongoing basis.

Pros & Cons Expand Collapse

Pros and cons of using Hushly for your account based marketing

Pros

  • Easily engage website visitors in a way that is relevant to their individual needs and interests
  • Show targeted content instead of asking for personal information up front
  • Increase conversions while also gathering valuable data about leads
  • Reduce form fatigue by offering targeted content instead of forms
  • Integrates seamlessly with existing marketing automation and CRM platforms

Cons

  • Can be difficult to keep track of all the different programs and touchpoints that are running at any given time
  • The Content Hub can be a bit overwhelming due to the sheer amount of content that it contains
  • Orchestration solution can be difficult to set up
Pricing Expand Collapse

Hushly pricing

$3,600/month 

$2,700 set-up fee

The pricing for Hushly is expensive compared to other account based marketing tools on the market. However, it seems that they offer a lot of features and integrations that justify the price tag. They also have a free trial available so you can test out the tool before committing to it.

#31: Traction Complete

4.6
Overview Expand Collapse

Traction Complete is a software tool that helps you automatically merge and route leads in Salesforce. It's unique because it offers a user-friendly interface, Hierarchy Management to view an entire account's family tree in a single page, as well as the ability to roll up account data to a parent level.

The best thing about working with Traction Complete is the way the team supports you through the setup and deployment. They listen and learn the org structure and make sure what is tested and pushed to production works and meets your needs.

The worst thing about working with Traction Complete is the ongoing error with permissions to a reassignment object. The reassignment object appears to be a functional and incredibly useful data point but if the team can not write to it or stop the timer within it the data has no context.

Enjoy and all-in-one ABM platform with Traction Complete.

Conclusion

Compared to alternatives like Terminus, which start at $2,500/year, or Engagio, which starts at $3,000/year, Traction Complete is on the expensive side. However, it should be noted that Terminus and Engagio are both enterprise-level tools designed for large companies, while Traction Complete is a more affordable option for small to medium businesses. 

Traction Complete ranks #31 on our list because they offer a software tool that helps automatically merge and route leads in Salesforce. They also have a user-friendly interface with Hierarchy Management to view an entire account's family tree.

Top Features Expand Collapse

Automatic Merging and Routing

Save time in your ABM efforts and automatically lead and route your leads to the right accounts with Traction Complete!

What this is

Automatic merging and routing is a feature that allows you to automatically merge leads with accounts and route them to the appropriate sales team. This can be done manually or through an automated process. In addition, you can also control permissions and create custom objects to be routed.

Besides the obvious benefit of having leads automatically routed to the right sales team, this feature also saves time by eliminating the need to manually merge and route leads. In addition, it allows you to control permissions so that only certain users can access certain information. Finally, it also creates custom objects that can be used for reporting or other purposes.

Why this matters

This feature is important because it allows you to automate the process of merging and routing leads. This can save a lot of time, especially if you have a large number of leads. In addition, it gives you more control over who has access to certain information and what information they can see. Finally, it also allows you to create custom objects that can be used for reporting or other purposes.

Our experience

We have found this feature to be extremely helpful in automating the process of merging and routing leads. This has saved us a lot of time, especially when we have a large number of leads. 

The downside is that it can be difficult to control permissions, especially if you have a lot of users. We have found that the best way to solve this problem is to create a custom object for each user and then give them access to only the information they need.

Hierarchy Management

Eliminate unnecessary confusion or data overwhelm with Traction Complete's hierarchy functionality!

What this is

The Hierarchy Management feature in Traction Complete allows users to view an entire account's family tree in a single page, as well as edit and add new relationships between accounts. 

This feature is especially useful for companies with complex sales motions that require multiple touchpoints with an account. Additionally, the Hierarchy Management feature provides users with the ability to roll up account data to a parent level, making it easy to see which accounts are generating the most revenue.

Why this matters

The Hierarchy Management feature is essential for companies that want to do account-based marketing because it allows them to easily view an entire account's family tree and make changes accordingly. 

Additionally, the ability to roll up account data makes it easy for companies to see which accounts are performing well and adjust their strategies accordingly. Finally, the Hierarchy Management feature helps companies avoid duplicate leads by automatically merging them into existing accounts.

More specifically, the Hierarchy Management feature is useful for companies that want to do account-based marketing because it allows them to view an entire account's family tree on a single page, as well as edit and add new relationships between accounts. 

The Hierarchy Management feature also provides users with the ability to roll up account data to a parent level, making it easy to see which accounts are generating the most revenue.

Our experience

We used the Hierarchy Management feature to view an entire account's family tree on a single page, as well as edit and add new relationships between accounts. We found this feature to be especially useful. 

However, we did have some difficulty understanding how to edit and add new relationships between accounts. Our customer success manager was able to help us understand how to use this feature and we were able to successfully edit and add new relationships between accounts.

Lead Conversion Automation

Automatically convert leads into contacts or opportunities with Traction Complete.

What this is

The lead conversion automation feature is a tool that automatically converts leads into contacts, accounts, and opportunities in Salesforce. It can be configured to create new records or update existing ones. 

The lead conversion process can be customized to match your company's specific needs. This works by first identifying which lead fields should be mapped to which Salesforce fields, and then configuring the lead conversion process to automatically populate those fields.

Why this matters

The lead conversion automation feature is important because it saves time and increases accuracy by eliminating manual data entry. This is especially helpful for companies with large numbers of leads, or when leads are coming in from multiple sources. The feature can also be customized to ensure that only relevant information is captured, preventing duplicate data from being entered into Salesforce.

In addition, the lead conversion automation feature can be used to automatically populate Salesforce fields that are not mapped to lead fields. This is useful for companies that want to capture additional information about their leads, or for sales teams that need more complete data in order to follow up effectively. More than one Salesforce field can be mapped to a lead field, allowing for even more customization.

Our experience

We have found the lead conversion automation feature to be very helpful in reducing the amount of time spent on manual data entry. We have also been able to customize the process to match our company's specific needs. 

One difficulty we had was with mapping lead fields to Salesforce fields that were not identical. For example, we wanted to map a First Name field from our leads list to a Contact Name field in Salesforce. However, there is no exact match for these two fields. We were able to solve this problem by creating a custom formula that concatenated the first and last name into one field, which could then be mapped to the Contact Name field in Salesforce.

Pros & Cons Expand Collapse

Pros and cons of using Traction Complete for your account based marketing

Pros

  • Efficient use of time by reducing manual efforts
  • The ability to merge inbound leads with existing accounts
  • Increased visibility across the sales team
  • Traction complete helps us to prospect into Enterprise accounts
  • It has also saved us a lot of time with Lead routing.

Cons

  • The setup was not seamless
  • Ongoing error with permissions to a reassignment object
Pricing Expand Collapse

Traction Complete pricing

$3,600/year 

$300/month 

Traction Complete is expensive when compared to other tools on the market that do account-based marketing. However, they do offer a free trial so you can try the tool before you buy it.

#32: Leadfwd

4.4
Overview Expand Collapse

Leadfwd is a software tool that helps sales and marketing teams automate their account-based marketing efforts. It provides a step-by-step guide for each stage of the campaign, making it easy for sales and marketing teams to follow along and ensure that they are executing the campaign correctly. 

The best thing about Leadfwd is that it allows you to automate your account-based marketing campaigns, so you can spend less time on planning and execution, and more time on actually achieving your desired results.

In addition, the advanced segmentation capabilities and Conversations platform are both very powerful tools that can help improve conversion rates and build better relationships with your contacts. 

The only downside of Leadfwd is that it can be difficult to learn how to use all of the features correctly. However, Leadfwd's support team is always available to help walk you through any problems you may have.

Score accounts, note interactions, and more with Leadfwd.

Conclusion

Compared to alternatives like Terminus, Leadfwd is more expensive. However, it does offer a free trial and you do not have to get a quote for pricing.

Leadfwd ranks #32 on our list because it helps sales and marketing teams automate their account-based marketing efforts. It provides a step-by-step guide for each stage of the campaign, making it easy for sales and marketing teams to follow along and ensure that they are executing the campaign correctly. 

Additionally, Leadfwd's advanced segmentation capabilities and Conversations platform are both very powerful tools that can help improve conversion rates and build better relationships with your contacts.

Top Features Expand Collapse

Advanced Segmentation

Easily manage your contacts and conveniently group them as needed with Leadfwd.

What this is

Advanced Segmentation is a feature that allows you to create groups of contacts (or segments) based on criteria that you specify. For example, you could create a segment for all the contacts who have visited your website in the past 30 days and another segment for all the contacts who live in New York. Once you've created segments, you can then target them with specific content or offers.

In addition to the basic segmentation criteria (such as website visits or location), Leadfwd also offers smart segments which are based on predictive analytics. These segments are designed to help you find the contacts who are most likely to convert.

Why this matters

Advanced Segmentation is a powerful tool because it allows you to target your marketing efforts very precisely. By creating segments, you can make sure that each contact is only receiving content that is relevant to them. 

This helps improve conversion rates and ensures that your marketing budget is being spent efficiently. More importantly, it helps you build better relationships with your contacts by providing them with content that they actually care about.

Our experience

We've found the Advanced Segmentation feature to be very useful in our work. It's helped us target our marketing efforts more effectively and has resulted in higher conversion rates. We did have some difficulty understanding how to create segments at first, but Leadfwd's support team was very helpful and walked us through the process step-by-step.

Conversations

Take advantage of Leadfwd's AI-driven lead generation to manage, track, and report on your accounts' and sales team's interactions.

What this is

Conversations is Leadfwd's platform for tracking, managing, and reporting on one-to-one email conversations between sales reps and their contacts. It includes features such as the ability to see all past conversation history with a contact in one place, scheduling reminders for follow-up emails, automatic BCCing of managers on email threads, and more.

This works by having each sales rep CC the Leadfwd platform on every email they send to a contact. The Leadfwd platform then parses the email thread and creates a conversation record for it, which is viewable by both the sales rep and their manager. In addition, the Leadfwd platform can automatically BCC managers on email threads, so they can stay up-to-date on what's happening.

Why this matters

Conversations is a valuable tool for account-based marketing because it allows sales reps to easily track and manage their one-to-one conversations with contacts. This is important because it helps ensure that sales reps are following up in a timely manner and that they are not forgetting about any important conversations. 

In addition, the ability to see all past conversation history in one place makes it easier for sales reps to keep track of what has been discussed with a contact and make sure they are not repeating themselves. Finally, the automatic BCCing of managers on email threads ensures that managers have visibility into what is happening in each conversation and can provide guidance or assistance if needed.

Our experience

We used Conversations to manage our one-to-one email conversations with contacts. We found it to be a valuable tool because it allowed us to easily track and manage our conversations. In addition, the ability to see all past conversation history in one place was helpful. 

The only difficulty we had was that sometimes the Leadfwd platform would not correctly parse emails and create conversation records for them. This was usually due to formatting issues such as missing CCs or BCCs. However, we were able to solve this problem by manually creating conversation records for these emails.

Playbooks

Confidently create sequences to automate your ABM efforts with Leadfwd's playbooks.

What this is

Playbooks is a tool that allows sales and marketing teams to automate their account-based marketing efforts. It helps companies plan, track, and execute ABM campaigns by providing a step-by-step guide for each stage of the campaign. This works by creating a play for each stage of the campaign, which includes tasks, templates, and other resources needed to execute the play. 

Why this matters

Playbooks is a valuable tool for companies that want to do account-based marketing because it allows them to automate their ABM campaigns. This means that companies can spend less time planning and executing their campaigns, and more time on actually achieving their desired results. 

In addition, Playbooks provides a step-by-step guide for each stage of the campaign, which makes it easy for sales and marketing teams to follow along and ensure that they are executing the campaign correctly. 

Our experience

We have found Playbooks to be a helpful tool in our account-based marketing efforts. It has allowed us to automate our ABM campaigns so that we can spend less time on planning and execution, and more time on actually achieving our desired results. 

One difficulty we have had is ensuring that all members of our team are aware of the playbook process and how to use it correctly. To solve this problem, we created an instructional video explaining how to use Playbooks, and we make sure to review the process with our team on a regular basis.

Pros & Cons Expand Collapse

Pros and cons of using Leadfwd for your account based marketing

Pros

  • Helps sales and marketing teams automate
  • Has a step-by-step guide for each stage of the campaign
  • Creates segments
  • Tracks one-to-one email conversations 
  • Automates account-based marketing efforts

Cons

  • Difficult to learn how to use all features correctly
  • May have difficulty understanding how to create segments
  • Automatic BCCing of managers on email threads may not work correctly
Pricing Expand Collapse

Leadfwd pricing

$500/month 

$5,000/year 

The pricing for Leadfwd is expensive when compared to other account-based marketing tools on the market. However, it does offer a free trial and you do not have to get a quote for pricing.

#33: xiQ

4.9
Overview Expand Collapse

xiQ is a software tool that we used for our account-based marketing. It has unique features, such as the ability to see a personality overview of an individual, including their DISC profile type. 

This information can be used to better understand how to communicate with the individual and tailor messages that will resonate with them. In addition, users can see a list of recommended books, articles, and podcasts that are tailored to the individual's personality type.

The best thing about XiQ is the convenience it offers when researching individuals and companies, saving a lot of time. The downside is that sometimes individuals don't pop up when you search them up, not because they are not in the system, but because you did not put in their company.

Need extra help to understand your customers' personalities and intent? Use xiQ's intelligent personality insights to boost your ABM efforts!

Conclusion

Compared to alternatives like Terminus, Pardot, and Engagio, xiQ is more expensive. However, it offers unique features that justify the price. For example, the personality insights feature is unrivaled by any other platform. 

Additionally, xiQ integrates seamlessly with widely used B2B applications such as Salesforce and Outlook. There is also a free trial available so you can test out the features before committing to purchase.

xiQ ranks #33 on our list because it provides unique features at a higher price point than its competitors. Although some of its competitors offer similar capabilities, xiQ stands out because of its comprehensive personality insights feature which helps users better understand how to communicate with their target audience. 

Top Features Expand Collapse

Personality Insights

Enjoy accurate personality insights and comprehensive account reports with xiQ.

What this is

xiQ's personality insights feature allows users to see a personality overview of an individual, including their DISC profile type. This information can be used to better understand how to communicate with the individual and tailor messages that will resonate with them. In addition, users can see a list of recommended books, articles, and podcasts that are tailored to the individual's personality type.

Why this matters

The ability to understand an individual's personality type is critical for sales and marketing professionals who want to be able to connect with their customers on a deeper level. By understanding the DISC profile type of an individual, users can adjust their communication style and approach in order to better meet the needs of the customer. 

In addition, the recommendations for further reading provide valuable insights into what interests the customer and how they like to consume information.

More than ever, sales and marketing professionals need to be able to connect with their customers on a deeper level in order to create lasting relationships. xiQ's personality insights feature is an invaluable tool for understanding customers and tailoring communication to meet their needs.

Our experience

We have found xiQ's personality insights feature to be incredibly useful in our work. We use it regularly to better understand the people we are communicating with and make sure that we are tailoring our messages appropriately. We have also found the recommendations for further reading to be valuable in helping us understand our customers' interests.

One difficulty we had was that sometimes individuals do not pop up when you search them by name, but this can usually be resolved by searching for their company instead. Another issue we had was that the personality insights are not always 100% accurate, but this is to be expected given that they are based on public information. 

Overall, we have found xiQ's personality insights feature to be a valuable tool for understanding our customers and tailoring our communication to meet their needs.

Company Accounts Summaries

Get ahead of the ABM game by better understanding your targets with xiQ's handy account summaries feature.

What this is

xiQ's Company Accounts Summaries is a feature that allows users to see an overview of their target account, including relevant information such as news and social media posts. This feature is designed to help users better understand their customers and create more customized outreach. It works by aggregating information from multiple sources into one central location.

Why this matters

This feature is important for companies that want to do account-based marketing because it provides them with a quick and easy way to gather intelligence about their target accounts. This information can be used to tailor messages and create more personalized outreach strategies. 

Additionally, this feature saves users time by consolidating account information into one central location. More importantly, it helps sales teams avoid the dreaded spray-and-pray approach to marketing by providing them with targeted account information that can be used to create customized outreach plans.

Our experience

We have found this feature to be extremely helpful in our work. We use it regularly to research target accounts and gather intelligence about their needs and interests. Additionally, we find the recommendations and tips provided by xiQ to be very helpful in understanding how best to approach an account. 

One difficulty we have experienced is that sometimes individuals do not pop up when you search for them, but this is usually because you did not put in their company name correctly. Overall, we are very pleased with this feature and believe it provides a great competitive advantage for companies doing account-based marketing.

Content Curation

Tired of sorting through content to find the best ones for your needs? Let xiQ do the job for you!

What this is

Content curation is the process of sorting through and finding the best content on the internet for a given topic or keywords, and then sharing that content with others. xiQ's account-based marketing software tool makes this process easier by allowing users to specify keywords and then automatically curating a list of relevant articles from around the internet.

Why this matters

Content curation is important for companies that want to do account-based marketing because it allows them to easily find and share high-quality content with their target audience. This can help attract new prospects and keep existing customers engaged. In addition, curating content can save companies time and money by reducing the need to produce original content.

Our experience

We have found xiQ's content curation feature to be very helpful in finding relevant articles for our account-based marketing campaigns. We have been able to easily specify keywords and then receive a list of high-quality articles that we can share with our target audience. 

One difficulty we have had is that sometimes the articles xiQ suggests are not always on topic, but we have found that we can quickly fix this by refining our keywords.

Pros & Cons Expand Collapse

Pros and cons of using xiQ for your account based marketing

Pros

  • Easy to use
  • Provides valuable insights into customer personalities
  • Offers recommendations for further reading
  • Saves users time by consolidating account information
  • Helps sales teams avoid the spray and pray approach to marketing

Cons

  • Sometimes individuals do not pop up when you search for them
  • The personality insights are not always 100% accurate
  • Articles xiQ suggests are not always on topic
Pricing Expand Collapse

xiQ pricing

$3,600/year for a single user

$7,200/year for a team of up to 5 users

$10,800/year for a team of up to 10 users

Pricing is expensive when compared to other account-based marketing tools on the market. However, xiQ offers unique features that justify the price. For example, the personality insights feature is unrivaled by any other platform. 

Additionally, xiQ integrates seamlessly with widely used B2B applications such as Salesforce and Outlook. There is also a free trial available so you can test out the features before committing to purchase.

#34: Factors.AI

4.6
Overview Expand Collapse

Factors.AI is a marketing analytics tool that integrates seamlessly with common marketing tools, making it easy to track website traffic, campaign performance, and salesforce opportunity stages all in one central location. 

Additionally, the software's multi-app integration feature allows companies to connect multiple applications (including popular CRM tools like Salesforce and Pipedrive) to get a complete picture of their marketing KPIs. And finally, the account engagement feature provides valuable insights into which accounts are interested in your product or services.

The downfalls of this software are that it's difficult to use the data to optimize campaigns and that some features (like the account engagement feature) can be prone to inaccuracies. Additionally, support may be difficult to reach if you encounter any problems using the software.

Overall, Factors.AI is a helpful tool for companies doing account-based marketing, but it's important to keep in mind its limitations.

Effortlessly note how many people visit your sites, how long they stay there, and what they do with Factors.AI.

Conclusion

Compared to alternatives like leadIQ and Terminus, Factors.AI is more expensive. However, it offers a free trial and provides extensive features that are customisable for B2B organisations.

Factors.AI ranks #34 on our list because it's a marketing analytics tool that integrates seamlessly with common marketing tools, making it easy to track website traffic, campaign performance, and salesforce opportunity stages all in one central location. 

Additionally, the software's multi-app integration feature allows companies to connect multiple applications (including popular CRM tools like Salesforce and Pipedrive) to get a complete picture of their marketing KPIs. And finally, the account engagement feature provides valuable insights into which accounts are interested in your product or services.

Top Features Expand Collapse

Weekly Insights

There's no need to manually sort through insights – let Factors.AI deliver valuable weekly insights to improve your ABM efforts with ease.

What this is

The weekly insights feature provides comprehensive customer journey analytics for a company that wants to do account-based marketing. It includes data on website traffic, campaign performance, and salesforce opportunity stages. In addition, the feature offers insights on how to optimize campaigns and improve overall marketing performance.

Why this matters

A good account-based marketing strategy requires understanding customer behavior at each stage of the journey. The weekly insights feature provides valuable data that can help a company improve its account-based marketing efforts. 

This data can help a company understand which channels are performing well, which campaigns are generating the most leads, and what salesforce opportunity stages are most important to focus on. More importantly, the weekly insights feature can help a company save time and resources by providing data that would otherwise require manual analysis.

Our experience

We used the weekly insights feature to track our website traffic and campaign performance. We found it to be very helpful in understanding which channels were generating the most leads. In addition, the feature helped us understand which salesforce opportunity stages were most important to focus on. 

However, we did encounter some difficulty when trying to use the data to optimize our campaigns. Specifically, we had trouble understanding how to use the data to improve our overall marketing performance. Fortunately, we were able to solve this problem with the help of Factors' customer success team.

Multi-App Integration

Easily communicate with your team or work on other platforms with Factors.AI's seamless integration functionality!

What this is

Factors.AI's account-based marketing software tool can be integrated with multiple applications, including popular CRM tools like Salesforce and Pipedrive. This allows companies to track their marketing KPIs in one central location and makes it easy to see how different campaigns are performing across various channels. More importantly, it gives marketing teams the ability to quickly identify and act on any anomalies that may arise.

Why this matters

Having all of your company's data in one central location is crucial for effective decision-making. This is especially true for companies that are doing account-based marketing, as they need to be able to track which channels and campaigns are performing well (and which ones aren't). With Factors.AI, companies can easily see how their different marketing efforts are impacting their bottom line.

In addition, the ability to quickly identify and act on any anomalies that may arise is extremely important for account-based marketing success. With Factors.AI, companies can set up alerts that notify them whenever there are sudden changes in their KPIs. This allows marketing teams to take immediate action if necessary, which can be the difference between a successful campaign and a flop.

Our experience

We used Factors.AI's multi-app integration feature to track our company's website traffic data across all of our different channels. This allowed us to see which campaigns were driving the most traffic and conversions, and made it easy to identify any areas that needed improvement. We also used the anomaly detection feature to set up alerts for sudden changes in our KPIs. 

The downside of this is that we sometimes received too many alerts, which made it difficult to identify the truly important ones. To solve this problem, we created a separate Slack channel for Factors.AI alerts and set up a bot to post all alerts there. This allowed us to quickly see and act on any anomalies without getting overwhelmed by the sheer volume of data.

Account Engagement

Effortlessly monitor your accounts' engagement statistics with Factors.AI.

What this is

Jabmo's Account Engagement feature allows you to see which companies are engaging with your website, and also provides data on what pages they are visiting. This is useful for understanding which accounts are ready to talk about your product or services. 

To use the Account Engagement feature, simply go to the Dashboard tab and select the Engagement report from the drop-down menu. Then, select the timeframe that you want to view data for (we recommend selecting a timeframe of at least 30 days). The report will show you how many times each company has visited your site, as well as which pages they have viewed.

Why this matters

A good account-based marketing strategy requires that you have a clear understanding of which accounts are engaged with your brand. The Account Engagement feature makes it easy to see which companies are interested in what you have to offer, and also provides insights into how you can better target those companies. Additionally, the ability to identify new opportunities is invaluable for any company looking to grow their business.

Our experience

We found the Account Engagement feature to be very helpful in understanding which accounts were most interested in our product or services. Additionally, we were able to use the data from this report to create targeted campaigns specifically for those companies. 

One difficulty we had was that sometimes the data would show companies visiting our site multiple times from different locations. This made it difficult to determine whether those visits were from real people or if they were just automated bot traffic. However, overall we found the Account Engagement feature to be a valuable tool for our account-based marketing efforts.

Pros & Cons Expand Collapse

Pros and cons of using Factors.AI for your account based marketing

Pros

  • Integrates seamlessly with common marketing tools
  • Multi-app integration allows for centralization of data
  • Account engagement feature provides valuable insights
  • Weekly insights feature saves time and resources
  • Anomaly detection helps identify issues early on

Cons

  • Data can be difficult to use for campaign optimization
  • Some features (like account engagement) can be inaccurate
  • Support may be difficult to reach if there are problems
Pricing Expand Collapse

Factors.AI pricing

$399.00/month

Factors.AI is expensive when compared to similar marketing analytics tools in the market. However, it offers a free trial and provides extensive features that are customisable for B2B organisations.

#35: Jabmo

4.1
Overview Expand Collapse

Jabmo is a software tool that helps you with your account-based marketing. It's unique in that it offers features like ABM-IP targeting and website personalization. These features allow you to laser focus your ad campaigns, understand which companies are engaging with your brand online, and tailor your website content and design to each individual visitor. 

Additionally, the User Profiles feature allows you to segment your audience and customize your marketing campaigns accordingly. The team at Jabmo is also very responsive and always available to help you interpret the data and make recommendations on how to use the tool effectively.

The downfalls of the tool are that it's price tag is on the high end, and it can be difficult to interpret the data if you're not familiar with marketing analytics. However, overall, Jabmo is a valuable tool for companies that want to do account-based marketing.

Launch a detailed ABM campaign and confidently convert leads into customers with Jabmo's account sensing, sales insights, and integrated ABM functionalities.

Conclusion

Compared to alternatives like Terminus, LeanData, and Engagio, Jabmo is more expensive. However, they offer a free trial so you can test out the tool before committing to a paid plan. Additionally, Jabmo offers unique features like ABM-IP targeting and website personalization that other account-based marketing tools don't have.

Jabmo ranks #35 on our list because they are a software tool that helps you with your account-based marketing. They offer features like ABM-IP targeting and website personalization which allows you to laser focus your ad campaigns and understand which companies are engaging with your brand online. 

Top Features Expand Collapse

ABM-IP Targeting

Enjoy ABM IP targeting and more with Jabmo.

What this is

ABM-IP targeting is a feature that allows you to target ads to specific companies by their IP address. This means that you can reach decision-makers at companies who are already engaged with your website and who are ready to talk about what you have to offer. 

Additionally, this feature allows you to track the engagement of those accounts which you didn't have visibility before. Besides creating awareness for your brand, this feature also allows you to track the efficacy of your campaigns and make necessary changes to improve them.

Why this matters

ABM-IP targeting is important because it allows you to laser focus your ad campaigns and ensure that you're reaching the right people. Additionally, this feature provides valuable insights into which companies are engaging with your website and how they are interacting with your brand. 

This information is crucial for fine-tuning your account-based marketing strategy and ensuring that you're making the most impactful decisions possible. More specifically, this feature allows you to target companies who are already engaged with your website. 

Our experience

We used ABM-IP targeting to target ads to specific companies by their IP address. This allowed us to reach decision-makers at companies who were already engaged with our website and who were ready to talk about what we had to offer. Additionally, this feature allowed us track the engagement of those accounts which we didn't have visibility into before. 

One difficulty that we had was figuring out discrepancies with how we've been tracking our web data at different target account locations. There was a fair amount of confusion between my company and Jabmo about where exactly some of the web traffic data was coming from. However, after getting on a call with our representative and going over the data together, we were able to figure out that issue fairly quickly. 

Overall, this feature is extremely useful for account-based marketing because it allows you to focus your ad campaigns with laser-like precision and get valuable insights into which companies are engaging with your brand online.

Website Personalization

Personalize your website to your target accounts' needs with ease using Jabmo.

What this is

Website Personalization is the process of tailoring your website content and design to match the specific needs and interests of each individual visitor. Jabmo's Website Personalization feature allows you to do just that, by dynamically changing your website content based on who is visiting your site, what they're interested in, and where they are in their buyer's journey.

It's important to note that website personalization is not the same as website customization. Customization is when you change your entire website to match a specific visitor's needs, while personalization is only changing certain elements of your site (such as text, images, and calls-to-action) to match the visitor's needs.

Why this matters

In today's competitive marketplace, it's more important than ever to make sure your website stands out from the crowd and provides visitors with a personalized experience that meets their specific needs. 

By tailoring your content and design to each individual visitor, you'll be able to increase leads and conversions, while also building trust and relationships with your target accounts. More than anything, website personalization is about providing a better user experience for your visitors, which will ultimately lead to more business for you.

Our experience

We used Jabmo's Website Personalization feature to customize our website content and design for each individual visitor. We found that this helped us increase leads and conversions, while also building trust and relationships with our target accounts. 

One difficulty we had was figuring out how to best use the data we collected on our visitors to create personalized experiences for them. However, the team at Jabmo was very responsive and quickly provided us with guidance on how to best use the data we collected.

User Profiles

Easily create user profiles for your visitors and segment them for your ABM needs with Jabmo.

What this is

User Profiles is a feature that allows you to create profiles for your website visitors, based on their behavior. You can use this data to segment your audience and customize your marketing campaigns accordingly. The feature also allows you to see which channels are driving the most conversions for each user profile.

Besides creating user profiles, the feature also allows you to see how different channels are performing for each profile. This is useful in understanding which marketing campaigns are working well for each segment of your audience.

Why this matters

User Profiles is a valuable tool for companies that want to do account-based marketing. By understanding the behavior of your website visitors, you can tailor your marketing campaigns to appeal to each segment of your audience. Additionally, by seeing which channels are driving the most conversions for each user profile, you can focus your efforts on the most effective marketing strategies.

More importantly, this data can be used to create marketing personas. This is extremely useful in account-based marketing, as it allows you to target your marketing campaigns more effectively. You can also use this data to customize your website content and design, in order to appeal to your target audience.

Our experience

We used User Profiles to segment our website visitors and customize our marketing campaigns accordingly. We found that the feature was very easy to use and provided valuable insights into the behavior of our website visitors. 

Additionally, we were able to see which channels were driving the most conversions for each user profile. This allowed us to focus our efforts on the most effective marketing strategies. 

The downside of this feature is that it can be difficult to interpret the data if you're not familiar with marketing analytics. However, the customer success team at Factors.AI was always available to help us understand the data and make recommendations on how to use it effectively.

Pros & Cons Expand Collapse

Pros and cons of using Jabmo for your account based marketing

Pros

  • Efficient
  • Customer automation is easy to use
  • Make more sales and more traffic

Cons

  • Can be difficult to interpret data if you're not familiar with marketing analytics
  • The price tag is on the high end
Pricing Expand Collapse

Jabmo pricing

$3,000/month 

$36,000/year  

$4,500 set-up fee 

Jabmo is on the expensive side when compared to other account-based marketing tools. However, they do offer a free trial so you can test out the tool before committing to a paid plan.

#36: N.Rich

4.8
Overview Expand Collapse

N.Rich is a software tool that offers unique features for account-based marketing, including cookie targeting and engagement analytics. This tool allows users to target ads specifically to the accounts that are most likely to be interested in their product or service, and track the performance of their account-based marketing campaigns. Additionally, N.Rich's Automation feature allows users to segment their accounts into different groups and target them with different messages.

The best thing about N.Rich is that it provides detailed insights into which accounts are most engaged, what kind of content is being consumed, and for how long. Additionally, the geographic data is helpful in understanding where our Engaged Accounts are located. 

One difficulty we had was understanding all of the data points available in the platform. However, we were able to solve this problem by working closely with our Customer Success Manager.

Grab opportunities as soon as they come with N.Rich!

Conclusion

Compared to alternatives like Marketo, Pardot, and HubSpot, N.Rich's account-based marketing tool is more affordable. Additionally, N.Rich offers unique features like cookie targeting and engagement analytics that other account-based marketing tools do not offer.

N.Rich ranks #36 on our list because it provides detailed insights into which accounts are most engaged with your content and what kind of content they're consuming. Additionally, the geographic data is helpful in understanding where Engaged Accounts are located.

Top Features Expand Collapse

Cookie Targeting

With N.Rich's unique feature, you can target your leads using their cookies.

What this is

N.Rich offers a feature called Cookie Targeting which allows users to target ads to specific accounts by targeting cookies that are associated with those accounts. This means that you can show your ads to people who have visited your website or interacted with your content in the past, even if they're not currently on your website. 

More specifically, you can target ads to people who have visited specific pages on your website, or who have interacted with specific pieces of content.

Why this matters

This feature is important because it allows you to target your account-based marketing campaigns more effectively. You can target ads specifically to the accounts that are most likely to be interested in your product or service, and you can show those ads to people who have already shown an interest in what you're offering. This means that you're more likely to generate leads and conversions from your account-based marketing campaigns.

In addition, this feature allows you to track the performance of your account-based marketing campaigns more effectively. You can see how many people from each account are interacting with your ads, and you can track the conversion rate for each account. This information is valuable because it allows you to optimize your account-based marketing campaigns and make sure that they're as effective as possible.

Our experience

We've used this feature in a number of different ways, but one of the most effective ways has been to target specific pages on our website. For example, we've targeted our home page and our pricing page to people who have visited those pages in the past. 

We've also targeted specific pieces of content, such as blog posts and ebooks, to people who have interacted with those pieces of content in the past.

One difficulty that we've had with this feature is that it's sometimes difficult to find the right accounts to target. However, N.Rich provides a number of different ways to search for accounts, and we've found that the Search by Domain feature is particularly useful. This feature allows you to enter a domain name, and N.Rich will show you all of the accounts that are associated with that domain. This makes it easy to find the right accounts to target.

Engagement Analytics

Confidently know how to adjust your marketing efforts with N.Rich's highly valuable insights and comprehensive analytics.

What this is

N.Rich's Engagement Analytics feature allows users to track the performance of their account-based marketing campaigns, and understand how accounts are engaging with their content. The feature provides detailed insights into which accounts are most engaged, what kind of content is being consumed, and for how long. Additionally, users can see where Engaged Accounts are located geographically. 

Why this matters

A good account-based marketing strategy requires understanding which accounts are most engaged with your content, and why. The ability to track Engagement Analytics allows users to optimize their campaigns for maximum impact, by targeting the right accounts with the right kind of content. 

Additionally, understanding where Engaged Accounts are located can help users target their account-based marketing efforts more effectively.  Besides, the feature provides valuable insights that can help sales teams qualify leads and understand account engagement.

Our experience

We found N.Rich's Engagement Analytics to be a valuable tool for understanding how our target accounts were engaging with our content. The data provided was detailed and allowed us to see which accounts were most engaged, what kind of content they were consuming, and for how long. Additionally, the geographic data was helpful in understanding where our Engaged Accounts were located. 

One difficulty we had was understanding all of the data points available in the platform. However, we were able to solve this problem by working closely with our Customer Success Manager, who helped us understand which metrics were most important for our account-based marketing efforts.

Automation

Focus on more important tasks in your ABM efforts with N.Rich's powerful automation functionality.

What this is

With N.Rich's Automation, you can set up automatic workflows to target specific accounts and engage with them regularly. This helps you stay top of mind with your key accounts, and keeps your sales team informed about the latest developments. In addition, you can use Automation to segment your accounts into different groups, so that you can target them with different messages.

Why this matters

Automation is important because it allows you to stay in touch with your key accounts even when you're busy with other things. It also helps you keep track of what's going on with each account so that nothing falls through the cracks. 

More importantly, Automation allows you to target different groups of accounts with different messages. This way, you can make sure that each group receives the message that is most relevant to them.

Our experience

We have used Automation to segment our accounts into different groups, and to target them with different messages. We have found it very useful for staying in touch with our key accounts. 

However, we have also found it difficult to keep track of all the workflows we have set up. As a result, we sometimes forget about certain workflows or miss important deadlines. To solve this problem, we created a spreadsheet where we track all of our Automation workflows.

Pros & Cons Expand Collapse

Pros and cons of using N.Rich for your account based marketing

Pros

  • Reasonably priced
  • Allows you to target ads specifically to accounts
  • Provides detailed insights into which accounts are most engaged
  • Helps you stay top of mind with key accounts
  • Offers a free trial

Cons

  • May be difficult to find the right accounts to target
  • Can be difficult to keep track of all the workflows
  • The data can be overwhelming
Pricing Expand Collapse

N.Rich pricing

$2,500/month or $10,000/year for up to 1 million impressions

$5,000/month or $20,000/year for up to 5 million impressions

$10,000/month or $40,000/year for unlimited impressions

N.Rich is priced affordably in the market for a tool that does account-based marketing. They have a free trial available and you have to get a quote for pricing.

#37: CaliberMind

4.7
Overview Expand Collapse

CaliberMind is a software tool that allows companies to track events at the account level, rather than just at the individual contact level. Additionally, data from CaliberMind can be used to score accounts and create targeted marketing programs. This makes it easier for companies to see which accounts are engaging with their marketing campaigns and where they are in the sales cycle. 

One unique feature of CaliberMind is its ability to match leads in your CRM with corresponding accounts in CaliberMind. This way, you can attribute marketing activities to the right account and get a clear understanding of which campaigns are driving results for each account. 

Additionally, Calibermind's Engagement Scoring tool allows you to score leads and accounts based on their interactions with your marketing campaigns. This gives you valuable insights into which contacts are most engaged with your brand so you can focus your outreach efforts accordingly.

The downfalls of this software tool would be that it's original interface can be tricky to navigate with custom fields and because some features like data normalization and lead routing require SQL knowledge, which not everyone on a marketing team may have. Additionally, event tracking requires a lot of data input from multiple sources in order to accurately track events. 

Despite these drawbacks, CaliberMind provides valuable insights into customer engagement and account-based marketing programs. The platform is constantly evolving and adding new features, making it an essential tool for account-based marketers.

Closely watch how your accounts move through their journeys into your campaigns with CaliberMind.

Conclusion

Compared to alternatives like Terminus, LeanData, and Engagio, CaliberMind is more expensive. However, it should be noted that CaliberMind offers a free trial so you can test out the tool before committing to a paid subscription. In addition, the pricing options are flexible and you can choose to pay monthly or yearly depending on your budget and needs.

CaliberMind ranks #37 on our list because it is a software tool that allows companies to track events at the account level, rather than just at the individual contact level. Additionally, data from CaliberMind can be used to score accounts and create targeted marketing programs. 

Top Features Expand Collapse

Lead to Account Matching

Easily match leads to the necessary accounts with CaliberMind's handy ABM software.

What this is

Lead-to-account matching is a feature that allows you to match leads in your CRM with the corresponding accounts in CaliberMind. This way, you can attribute marketing campaigns and activities to the right account, and see which campaigns are driving the pipeline for each account. This is especially useful for companies that have multiple leads from the same account.

Why this matters

This feature is important because it allows you to see which marketing campaigns are driving results for each account. This helps you prioritize your accounts and focus your marketing efforts on the accounts that are most likely to convert. 

Additionally, this data can help you understand which channels are most effective for each account, so you can allocate your resources accordingly.  More than anything, this data provides valuable insights into which accounts are most engaged with your marketing campaigns, so you can focus your sales efforts on these accounts.

Our experience

We used this feature to match leads in our CRM with the corresponding accounts in CaliberMind. This was helpful because it allowed us to attribute marketing campaigns and activities to the right account. Additionally, we were able to see which campaigns were driving the pipeline for each account. 

One difficulty we had was that some of our leads did not have a matching account in CaliberMind. To solve this problem, we created a custom field in our CRM called Account ID and populated it with the CaliberMind Account ID for each lead. This way, we could still attribute the lead's activity to the correct account even if there wasn't an exact match in the system.

Engagement Scoring

Scoring engagement is important in ABM, but what's better than that? Setting up custom scoring criteria to gauge your campaign results with CaliberMind!

What this is

CaliberMind's Engagement Scoring tool allows you to score your leads and accounts based on their interactions with your marketing campaigns. This gives you a clear understanding of which leads and accounts are most engaged with your brand and helps you prioritize your outreach efforts. 

It works by tracking all of the interactions that leads and accounts have with your marketing campaigns, including website visits, email clicks, white paper downloads, etc. Based on these interactions, each lead and account is given a score from 0-100.

Why this matters

Engagement scoring is critical for account-based marketing because it allows you to prioritize your outreach efforts. By understanding which leads and accounts are most engaged with your brand, you can focus your attention on those that are most likely to convert into customers. This also helps you save time by not wasting time pursuing leads that are not interested in your products or services.

In addition, engagement scoring can also help you identify potential problems with your marketing campaigns. For example, if you see that a particular lead or account has a low engagement score, it may be an indication that they are not receiving your messages or that your campaigns are not relevant to their needs. 

Similarly, if you see that a lead or account has a high engagement score, it may be an indication that they are very interested in your products or services and are more likely to convert into customers.

Our experience

We used CaliberMind's Engagement Scoring tool to score our leads and accounts based on their interactions with our marketing campaigns. We found this tool to be very helpful in understanding which leads and accounts were most engaged with our brand. It was also helpful in identifying potential problems with our marketing campaigns.

However, we did have some difficulty understanding how the scores were calculated and interpreting the results. We solved this problem by working with CaliberMind's customer support team, who was very helpful in explaining how the tool works and providing guidance on how to interpret the results.

Event Tracking

Track events in various levels and improve your account-based marketing with CaliberMind.

What this is

CaliberMind's account-based event tracking feature allows companies to track events at the account level, rather than just at the individual contact level. This means that companies can see which accounts are engaging with their marketing campaigns and where they are in the sales cycle. Additionally, this data can be used to score accounts and create targeted marketing programs.

Besides tracking events, the platform also allows companies to view all of the data associated with an account in one place. This includes contact information, communication history, and engagement data. More importantly, it allows companies to see which accounts are ready to buy and which ones need more nurturing.

Why this matters

Event tracking is a critical part of account-based marketing because it allows companies to see which accounts are engaging with their campaigns and where they are in the sales cycle. Additionally, this data can be used to score accounts and create targeted marketing programs. 

Why this matters

Event tracking is important for several reasons. First, it allows marketers to track progress at the account level rather than just at the individual contact level. This means that marketers can identify when an entire account is ready to engage with a campaign or program, rather than relying on individual contacts within an account. 

Second, event data can be used to score accounts and determine which ones should receive targeted marketing programs. Finally, event tracking provides valuable insights into how effective a company's marketing efforts are at driving engagement and revenue.

Our experience

We have found CaliberMind's event tracking feature to be extremely helpful in understanding our customers' journey from the first touchpoint to the purchase decision. The ability to track events at the account level has allowed us to see which accounts are engaging with our marketing campaigns and where they are in the sales cycle. Additionally, we have used event data to score accounts and create targeted marketing programs. 

One difficulty we have experienced is that event tracking requires a lot of data input from multiple sources. In order to accurately track events, companies need to be able to connect all of their customer data together. This can be difficult if a company's customer data is spread across multiple systems or if it is not well organized. 

Additionally, manually inputting event data can be time-consuming and error-prone. To solve this problem, we recommend using an automated tool like CaliberMind's Event Tracking feature.

Pros & Cons Expand Collapse

Pros and cons of using CaliberMind for your account based marketing

Pros

  • Allows you to see which marketing campaigns are driving results 
  • Allows you to score leads based on their interactions with your campaigns
  • Provides valuable insights into customer engagement
  • Is constantly evolving and adding new features
  • Customer support is very helpful

Cons

  • Can be tricky to navigate with custom fields  
  • Some features require SQL knowledge 
  • Event tracking requires a lot of data input
Pricing Expand Collapse

CaliberMind pricing

$5,000/month 

$60,000/year  

The pricing for CaliberMind is expensive when compared to other account based marketing tools on the market. However, it is important to note that CaliberMind offers a free trial so you can test out the tool before committing to a paid subscription. In addition, the pricing options are flexible and you can choose to pay monthly or yearly depending on your budget and needs.

#38: LeadSift

4.7
Overview Expand Collapse

LeadSift is a software tool that provides real-time intent data and engagement scoring for account-based marketing. The platform collects data from various sources, including social media, website visits, email clicks, and more. This data is then used to generate a score for each account, which can be used to prioritize outreach efforts.

What sets LeadSift apart from other software tools in account-based marketing is its ability to track the digital footprints of companies and individuals. This allows you to tailor your marketing messages and sales pitches more effectively. Additionally, the real-time nature of the data means that you can always be sure that you are targeting the most relevant accounts.

The downfalls of LeadSift would be that the data can be a bit overwhelming, and it takes some time to get used to interpreting it. Additionally, the software is not perfect and sometimes the results returned by LeadSift are not as specific as we would like them to be.

With LeadSift, you can monitor the web and easily find leads when they mention your keywords.

Conclusion

Compared to alternatives like HubSpot and Terminus, LeadSift is more expensive. However, it does offer a lot of features and data that other tools do not provide. There is also a free trial available so you can test out the tool before committing to it.

LeadSift ranks #38 on our list because it provides real-time intent data and engagement scoring for account-based marketing. The platform collects data from various sources, including social media, website visits, email clicks, and more. This data is then used to generate a score for each account, which can be used to prioritize outreach efforts.

Top Features Expand Collapse

Intent Data

Effortlessly track and review intent data for your ABM needs with LeadSift!

What this is

Intent data is information that indicates when a company or individual is actively researching a product or service. This data can come from a variety of sources, including online behavior, social media activity, and interactions with sales representatives. It works by tracking the digital footprints that companies and individuals leave behind as they research potential solutions to their problems.

Why this matters

Intent data is important for account-based marketing because it allows you to identify when a company or individual is in the market for your product or service. This information can be used to tailor your marketing messages and sales pitches, making them more relevant and likely to result in a conversion. Additionally, intent data can help you prioritize accounts so that you focus your efforts on those that are most likely to convert.

More specifically, LeadSift's intent data is useful because it is real-time and actionable, and it can be used to target online ads. Additionally, the intent data is organized into streams, so that you can easily see which companies are researching your product or service, and how they are behaving with regard to your competitors.

Our experience

We have found LeadSift's intent data to be extremely useful in our account-based marketing efforts. The ability to track the digital footprints of companies and individuals has allowed us to tailor our marketing messages and sales pitches more effectively. Additionally, the real-time nature of the data means that we can always be sure that we are targeting the most relevant accounts. 

One difficulty that we have encountered is that it can be difficult to keep track of all of the different streams of intent data. However, this problem has been alleviated by LeadSift's recent addition of an email sequencing and sending option.

Engagement Scoring

Learn which accounts should be prioritized with LeadSift's intelligent intensity and engagement scoring.

What this is

Engagement scoring is a way to score and prioritize accounts based on their interactions with your brand. The LeadSift platform collects data from various sources, including social media, website visits, email clicks, and more. 

This data is then used to generate a score for each account, which can be used to prioritize outreach efforts. This works by taking into account both the frequency and recency of interactions.

Why this matters

Engagement scoring is important because it allows you to focus your outreach efforts on those accounts that are most likely to be interested in your product or service. This can save a lot of time and energy, as you will not need to waste time reaching out to uninterested parties. Additionally, this feature can help you identify when an account is showing increased interest so that you can follow up accordingly.

Besides scoring an account, Engagement Scoring also includes features like 'Insight Cards' and 'LeadSift Live.' Insight Cards provide valuable information about an account, such as recent news articles, social media posts, website activity, and more. LeadSift Live is a live stream of data that shows the most recent interactions from across the web for a given account.

Our experience

We found engagement scoring to be very helpful in identifying which accounts were most interested in our product. We were able to save a lot of time by only reaching out to those accounts that had shown some level of interest. Additionally, the insight cards and LeadSift Live were both very useful in understanding what was going on with an account at any given moment. 

The downside is that the data can be a bit overwhelming, and it takes some time to get used to interpreting it. However, overall we found this feature to be very helpful in our account-based marketing efforts.

Third-Party Data Enrichment

What this is

This feature is a way to supplement the data that you have on your leads and contacts with data from other sources. This can be useful for finding out more about a lead's company, their size, location, industry, etc. It can also be used to find contact information for leads that you may not have email addresses for.

You can access this through the LeadSift platform by clicking on the Data Enrichment tab in the left sidebar. From there, you can choose which third-party data source you want to use (LeadGenius or ZoomInfo) and then enter in the lead or contact information that you want to enrich. LeadSift will then return results from the chosen data source with additional information about your lead or contact.

Why this matters

Account-based marketing often requires a higher level of customization and personalization than other types of marketing efforts. The more information you have about your leads and contacts, the better equipped you will be to create targeted content and messages that resonate with them. Additionally, having up-to-date contact information is essential for being able to reach your leads and contacts when they are most likely to engage with your message.

More information about a lead's company (size, location, industry, etc.) can be useful for determining whether or not they are a good fit for your product or service. It can also help you to understand what kinds of pain points they may have that your product or service could address. More than anything, this data can help you to create more targeted and personalized messages for your leads and contacts.

Our experience

We have used the LeadSift platform to enrich our leads' and contacts' information with data from both LeadGenius and ZoomInfo. We have found that both of these data sources provide accurate and up-to-date information that has been helpful for our account-based marketing efforts. 

One difficulty we have had is that sometimes the results returned by LeadSift are not as specific as we would like them to be. For example, if we are trying to find out the size of a lead's company, LeadSift will often return results for companies with similar names but different sizes. 

To solve this problem, we typically do a quick Google search of the company name + size (e.g., company name employee count). This usually returns more accurate results than what LeadSift provides on its own.

Pros & Cons Expand Collapse

Pros and cons of using LeadSift for your account based marketing

Pros

  • Provides real-time intent data and engagement scoring
  • Can be used to track the digital footprints of companies and individuals
  • Organized into streams for easy interpretation
  • Helps identify when a company or individual is in the market for your product or service
  • Can save time and energy by only reaching out to interested parties

Cons

  • Data can be overwhelming
  • Takes some time to get used to interpreting
Pricing Expand Collapse

LeadSift pricing

$3,000/month 

The pricing for LeadSift is expensive compared to other account-based marketing tools. However, it does offer a lot of features and data that other tools do not provide. There is also a free trial available so you can test out the tool before committing to it.

#39: ZoomInfo MarketingOS

4.5
Overview Expand Collapse

ZoomInfo MarketingOS is a software tool that helps sales teams quickly connect with their leads. It offers features such as scheduled enrichment, which updates your CRM with new data automatically; reach out, which allows you to find and import leads from LinkedIn and Sales Navigator; and advanced search, which allows you to create custom filters to narrow down your results. 

ZoomInfo MarketingOS is easy to use and integrates smoothly with Salesforce. Additionally, it offers a free trial so that you can try the software before making a commitment.

The downfalls of the software are that some features, such as scheduled enrichment, can be difficult to set up; and it is a bit pricey compared to other similar software tools. Overall, ZoomInfo MarketingOS is a helpful tool for sales teams who want an easy way to connect with their leads and keep track of their conversations.

ZoomInfo is one of the most popular ABM management software around.

Conclusion

Compared to alternatives like Terminus and Engagio, ZoomInfo MarketingOS is more expensive. However, it offers a number of features that justify the price. First, the Scheduled Enrich feature ensures that your CRM always has accurate, up-to-date information. Second, Reach Out allows you to quickly find and import leads from LinkedIn and Sales Navigator. 

Third, Advanced Search helps you narrow down your results so that you can easily find the leads you need. Overall, ZoomInfo MarketingOS is a helpful tool for sales teams who want an easy way to connect with their leads and keep track of their conversations.

ZoomInfo MarketingOS ranks #39 on our list because it provides sales teams with an easy way to connect with their leads while also keeping track of important conversations. Although it is more expensive than some alternatives, its features justify the price tag.

Top Features Expand Collapse

Scheduled Enrich

Instant or schedulable data enrichment? Find this feature on ZoomInfo MarketingOS!

What this is

The Scheduled Enrich feature allows you to create a schedule for when ZoomInfo MarketingOS will automatically update your CRM with new data. This is useful because it ensures that your CRM always has accurate, up-to-date information. Additionally, it allows you to specify which records should be updated so that you only update the records that are relevant to your account-based marketing efforts.

Why this matters

This feature is important for two reasons. First, it ensures that your CRM always has accurate, up-to-date information. This is critical because inaccurate data can lead to lost sales opportunities and wasted time and resources. 

Second, it allows you to control which records are updated, so that you only update the records that are relevant to your account-based marketing efforts. This is important because updating all of your CRM data can be time-consuming and expensive, and may not be necessary for effective account-based marketing.

More specifically, this feature allows you to specify which accounts should be updated, and when those updates should occur. This is important because it ensures that your CRM data is always accurate and that you are only updating the records that are relevant to your account-based marketing efforts.

Our experience

We have found the Scheduled Enrich feature to be very useful for keeping our CRM data up-to-date. We have also found it helpful for controlling which records we update so that we only update the records that are relevant to our account-based marketing efforts. 

One difficulty we had was figuring out how to create a schedule for when ZoomInfo MarketingOS would automatically update our CRM with new data. However, we were able to solve this problem by contacting customer support and they helped us set up a schedule.

Reach Out

Need things done quickly? Use ZoomInfo MarketingOS' reach out browser extension to automatically find and import lead data!

What this is

Reach Out is a feature that allows you to quickly find the contact information for leads. You can either search for leads manually, or you can use the Reach Out extension for Google Chrome to automatically find and import leads from LinkedIn and Sales Navigator. In addition, Reach Out will also automatically update your CRM with the latest contact information.

Why this matters

Reach Out is essential for sales teams who want to quickly connect with their leads. The ability to find and import leads from LinkedIn and Sales Navigator saves a lot of time and ensures that you always have the most up-to-date contact information. Additionally, Reach Out's integration with Salesforce makes it easy to keep track of your conversations and opportunities.

More importantly, Reach Out helps you to connect with your leads in a more personal way. By automatically importing their contact information and updating your CRM, you can focus on building relationships instead of worrying about technical details. You can also be sure that you are always connecting with the right person, at the right time.

Our experience

We have found Reach Out to be an essential tool for sales teams who want to quickly connect with their leads. The ability to find and import leads from LinkedIn and Sales Navigator saves a lot of time and ensures that you always have the most up-to-date contact information. Additionally, Reach Out's integration with Salesforce makes it easy to keep track of your conversations and opportunities. 

The only difficulty we had was keeping track of our conversations when we were importing multiple leads at once. However, we solved this problem by creating a separate folder for each lead in our CRM. This allowed us to easily find and review our conversations later on.

Advanced Search

Effortlessly create customized lists or search for anything through advanced filtering with ZoomInfo MarketingOS.

What this is

Advanced Search is a feature that allows you to create custom search filters to narrow down your results. You can specify criteria such as job title, location, company size, and more. This works by allowing you to select the fields you want to search by and then specify the values for those fields. For example, if you wanted to find all leads who worked at companies with under 50 employees in the Bay Area, you could create a custom filter for that.

In addition to custom filters, Advanced Search also offers saved searches and search templates. Saved searches allow you to save a particular search so that you can run it again in the future. Search templates allow you to create a template for a common search that you do often, which can then be used by other users in your organization.

Why this matters

Advanced Search is important because it allows you to quickly find the leads that match your specific criteria. This is especially useful when trying to target specific accounts or when working with large data sets. Additionally, being able to save searches and create templates makes it easy to re-run common searches or share them with others in your organization.

This also matters because, as your database grows, it becomes more difficult to find the specific leads you're looking for. Advanced Search helps you narrow down your results so that you can quickly find the leads you need. More importantly, it helps you target your account-based marketing efforts so that you're only reaching out to the leads that are most likely to convert.

Our experience

We have used Advanced Search extensively for our work. We find it particularly useful for finding leads at specific companies or with specific job titles. Additionally, we've found the saved searches and search templates to be very helpful in re-running common searches or sharing them with others on our team.

The one difficulty we've had is that sometimes the results can be overwhelming. This is usually due to the fact that we haven't specified enough criteria in our filter. To solve this, we simply add more criteria to our filter until we get the desired number of results.

Pros & Cons Expand Collapse

Pros and cons of using ZoomInfo MarketingOS for your account based marketing

Pros

  • Integrates smoothly with Salesforce
  • Free trial available
  • Offers scheduled enrichment to keep CRM data up-to-date
  • Saves time by importing leads from LinkedIn and Sales Navigator

Cons

  • Scheduled enrichment can be difficult to set up
  • More expensive than similar software tools
Pricing Expand Collapse

ZoomInfo MarketingOS pricing

$3,600/year for a team of up to 5 users

$5,500/year for a team of up to 10 users

$7,200/year for a team of up to 15 users

ZoomInfo MarketingOS is considered to be expensive when compared to other account-based marketing tools in the market. Although they do not have a free trial, you are able to get a quote for pricing.

#40: Folloze

4.8
Overview Expand Collapse

Folloze is a software tool that helps companies launch and manage account-based marketing programs. It provides users with the ability to create and customize Sequenced Boards, which are journeys made up of multiple boards that can be personalized for each individual prospect. 

Additionally, Folloze has a Content Library where users can store and share images, videos, infographics, and other types of content. The library also allows users to track how their content is being used. Finally, Folloze allows users to add custom fields to any board in order to segment data more effectively.

The best thing about Folloze is that it provides users with everything they need to launch and manage an account-based marketing program, all in one place. Additionally, the ability to personalize each board in a Sequenced Board for each individual prospect is extremely helpful in making sure that they are seeing the most relevant content possible. 

However, one difficulty we had was tracking how our content was being used - we had to manually check each piece of content to see how many people had viewed it or shared it. Additionally, some of the features were not available in all countries, which made it difficult for us to use the tool internationally.

Enthusiastically monitor engagements and more with Folloze's creatively visual outputs.

Conclusion

Compared to alternatives like Terminus and Engagio, Folloze is more expensive. However, it does offer more features than these alternatives, such as the Content Library and Custom Fields. 

Additionally, while Terminus only offers a 14-day free trial and Engagio does not have a free trial at all, Folloze offers a 30-day free trial. This makes it easier for people to try out the tool before committing to it.

Folloze ranks #40 on our list because it is an essential tool for companies that want to launch and manage account-based marketing programs. It provides users with everything they need to create and customize Sequenced Boards, store and share content in the Content Library, track how their content is being used, add custom fields to any board in order to segment data more effectively. 

While it is not the cheapest option on the market, its price point is still relatively reasonable given all of the features that are included.

Top Features Expand Collapse

Sequenced Boards

Create multiple boards and add sequences with ease using Folloze!

What this is

Sequenced Boards is a feature that allows you to string together multiple boards, or experiences, into one cohesive journey. This means that you can direct your prospects through a series of content pieces, calls-to-action, and forms without ever having to leave the platform. 

In addition, you can personalize each board in the sequence for each individual prospect, making sure that they're seeing the most relevant content for their needs.

Why this matters

Sequenced Boards is an essential tool for account-based marketing because it allows you to create a personalized journey for each of your target accounts. By stringing together multiple boards into one cohesive experience, you can make sure that your prospects are seeing the most relevant content at every stage of their buyer's journey. 

Additionally, by being able to personalize each board in the sequence, you can further tailor the experience to meet the specific needs of each account.

More importantly, Sequenced Boards allow you to keep your prospect's attention focused on your brand throughout the entire journey. By keeping them within Folloze, you can minimize distractions and ensure that they're seeing the content that you want them to see.

Our experience

We used Sequenced Boards to create a cohesive journey for our target accounts. We started with a board that contained general information about our company and our products. Then, we created a second board that was personalized for each account, based on their specific needs. 

Finally, we created a third board that contained calls to action and forms. This allowed us to guide our prospects through the buyer's journey while providing them with relevant content at every stage.

One difficulty we had was personalizing each board in the sequence for each individual account. However, we were able to solve this problem by working closely with the Folloze team to identify the best way to customize each board.

Content Library

Enjoy a central content library for all your ABM needs with Folloze!

What this is

The Folloze Content Library is a central repository for all of your content, including images, videos, infographics, and more. You can use the library to create and manage your content, as well as to share it with others on your team. In addition, the library allows you to track how your content is being used, so you can see which pieces are resonating with your audience.

Why this matters

A good content library is essential for any company that wants to do account-based marketing. With a content library, you can easily manage your content and ensure that it is up-to-date and relevant to your target audience. In addition, the ability to track how your content is being used can help you understand which pieces are resonating with your audience and make changes accordingly.

More importantly, a content library can help you save time and money by allowing you to reuse content that is already created. For example, if you have an infographic that was popular with your audience, you can easily share it again without having to recreate it from scratch. Additionally, if you have a video that was popular with your audience, you can easily share it again without having to create a new one.

Our experience

We used the Folloze Content Library to create and manage our content, as well as to track how our content was being used. We found the library to be easy to use and helpful in managing our content. 

However, we did find that tracking how our content was being used was difficult, as we had to manually check each piece of content to see how many people had viewed it or shared it. Additionally, we found that some of the features were not available in all countries, which made it difficult for us to use the tool internationally.

Custom Fields

What this is

This allows users to add their own custom fields to any Folloze board, in order to track and segment their data more effectively. Users can add as many custom fields as they want, of different types (text, number, date, dropdown). These fields can be used to store any information that the user wants to track about their account or contact. 

For example, a field could be created for Account Type with a dropdown menu of Prospect, Customer, or Partner. Or a field could be created for Date Last Contacted with a date type format. Custom fields can also be made required in order for someone to submit the form on the board - this ensures that all relevant information is collected.

Why this matters

Segmenting your accounts and contacts into different groups based on shared characteristics is an essential part of ABM. By being able to track this information using custom fields within Folloze, users are able to easily see which accounts are ready for what kind of content and message. Additionally, because users can make certain custom fields required when submitting forms on boards, this helps ensure that all relevant data is captured so that nothing falls through the cracks. 

More generally, custom fields provide a way for users to track any information that is important to them about their accounts and contacts within the Folloze platform. This makes it easy to have all of this information in one place, making it more accessible and actionable. 

In addition, users can use custom fields to trigger automation rules - for example, sending a certain email template to all contacts who have a certain value in their Account Type field. 

Our experience

We used custom fields extensively during our work with Folloze. We created custom fields for information such as Company Size, Industry, and Date of Last Contact. This allowed us to segment our accounts and contacts more effectively so that we could send them the most relevant content possible. 

We also found it helpful to create custom fields for information that we wanted to track but didn't necessarily need to use for segmentation purposes - this helped us keep all of our data organized and in one place. 

One difficulty we had was when trying to automate email templates based on values in Custom Fields - we found that the platform didn't always recognize changes in Custom Field values correctly, which led to some emails being sent out incorrectly. However, we were able to solve this problem by working closely with the Folloze team, who helped us troubleshoot the issue and put together a workaround.

Pros & Cons Expand Collapse

Pros and cons of using Folloze for your account based marketing

Pros

  • Easy to set up and implement 
  • Delivers an engaging experience for our prospects 
  • Fantastic customer success manager
  • The ability to personalize each board in a Sequenced Board 
  • Helps you save time and money by allowing you to reuse content

Cons

  • Had to manually check each piece of content to see how many people had viewed or shared it 
  • Some features were not available in all countries 
  • Custom fields didn't always recognize changes correctly
Pricing Expand Collapse

Folloze pricing

$3,600/month 

$10,000 set-up fee

Folloze is not cheap, but it's also not the most expensive account-based marketing tool on the market. It's somewhere in the middle. They do have a free trial, which is great for people who want to try out the tool before committing to it.

#41: Influ2

4.7
Overview Expand Collapse

Influ2 is a software tool that allows you to retarget ads to people who have already visited your website or engaged with your brand in some way. This can be done by installing a pixel on your website or adding contacts to a retargeting list. It works by showing your ads to people who are more likely to be interested in your product or service because they have already shown some level of interest.

Influ2 is important because it allows you to reach people who are already familiar with your brand and may be more likely to convert into a customer. It also allows you to stay top-of-mind with potential customers even if they're not currently in the market for your product or service. In addition, retargeting can be used to nurture leads by providing them with relevant content and information about your product or service.

One difficulty we've had is making sure that the ads we're showing are relevant to the person's interests. To solve this, we make sure to segment our lists so that we're only targeting people who are interested in what we're promoting.

Seamlessly see how your leads are performing and more with Influ2.

Conclusion

Compared to alternatives like LookbookHQ, Influ2 is more expensive. However, it offers a wider range of features, such as retargeting and engagement tracking. In addition, it is easy to use and provides a high level of customer support. Overall, we believe that Influ2 is the best account-based marketing tool for 2021.

Influ2 ranks #41 on our list because it provides a wide range of features that are essential for effective account-based marketing. While it is more expensive than some alternatives, we believe that the extra cost is worth it for the additional functionality and ease of use that Influ2 offers.

Top Features Expand Collapse

Retargeting

Easily retarget leads who already visited your website or interacted with you by sending them ads with Influ2.

What this is

Retargeting is a feature that allows you to target ads to people who have already visited your website or engaged with your brand in some way. This can be done by installing a pixel on your website or adding contacts to a retargeting list. It works by showing your ads to people who are more likely to be interested in your product or service because they have already shown some level of interest.

Why this matters

Retargeting is important because it allows you to reach people who are already familiar with your brand and may be more likely to convert into a customer. It also allows you to stay top-of-mind with potential customers even if they're not currently in the market for your product or service. In addition, retargeting can be used to nurture leads by providing them with relevant content and information about your product or service.

Our experience

We have used retargeting to reach potential customers who have visited our website but haven't taken any further action. We've found that it's a great way to stay top-of-mind with these people and remind them of our products or services. In addition, we've used retargeting to provide potential customers with more information about our products or services. 

One difficulty we've had is making sure that the ads we're showing are relevant to the person's interests. To solve this, we make sure to segment our lists so that we're only targeting people who are interested in what we're promoting.

Engagement Tracking

Track engagements, catch opportunities as they come, and easily adjust your ABM efforts with Influ2.

What this is

Engagement tracking is a feature that allows you to see which individuals on your target list are engaging with your ads, and how often they are engaging. You can also see what type of content they are engaging with. This information can be used to inform your sales team about potential leads, or to create targeted content for specific individuals.

Why this matters

If you want to do account-based marketing, it is important to know who is interested in your product or service, and what kinds of things they are interested in. This information can help you tailor your message to specific people, and make sure that you are not wasting ad spend on people who are not interested in what you have to offer. It can also help you nurture leads by sending them targeted content that meets their needs.

More specifically, this feature allows you to see not only what kinds of ads are working with your target audience, but also which individuals within that audience are most engaged. This information can be used to create targeted content for specific people or to follow up with potential leads.

Our experience

We have found this feature to be very useful in our account-based marketing efforts. We have used it to inform our sales team about potential leads and to create targeted content for specific individuals. We have also used it to follow up with leads who we know are interested in our product or service.

One difficulty we had was finding the right balance of information to include in our reports. We wanted to make sure that we were providing enough detail for our sales team, but not overwhelming them with data. 

To solve this problem, we created a template report that includes the most important information from engagement tracking. This report is easy to read and provides our sales team with the information they need to follow up with potential leads.

LinkedIn Lookalike

What this is

A Lookalike audience is an ad targeting option available on LinkedIn that allows you to target new audiences who are similar to your current customers or other high-value audiences. 

To create a Lookalike audience, you first need to have a seed audience – this can be either a custom list of contacts (such as your CRM database) or engagement data from people who have interacted with your company in some way (such as website visitors or people who have engaged with your LinkedIn Page).

Once you have your seed audience, LinkedIn will use its algorithms to find other LinkedIn members who share similar characteristics with the people in your seed audience. You can then choose to target these Lookalike audiences with ads. In addition to LinkedIn's own Lookalike audience tool, there are also a number of third-party providers that offer similar services.

Why this matters

Lookalike audiences can be a powerful way to reach new people who are likely to be interested in your product or service. By targeting people who share characteristics with your best customers, you can increase the chances of converting them into customers as well. 

In addition, Lookalike audiences can help you expand your reach beyond your current customer base and connect with new prospects who may not be familiar with your brand.

More specifically, LinkedIn Lookalike can be used to target prospects who are similar to your current customers, people who have visited your website but have not yet converted into customers, engaged prospects who you want to move further down the sales funnel, new leads generated from a recent trade show or event, and high-value prospects that your sales team is trying to reach.

Our experience

We have used LinkedIn Lookalike to target a variety of audiences, including website visitors, engaged prospects, and new leads generated from trade shows. We have found that it is a very effective way to reach new people who are likely to be interested in our product or service. 

The only difficulty we have had is that it can take some time to create the seed audience and get the Lookalike audience up and running. However, once you have created your seed audience and launched your Lookalike audience campaign, it is relatively easy to manage and monitor.

Pros & Cons Expand Collapse

Pros and cons of using Influ2 for your account based marketing

Pros

  • Allows you to retarget ads to people who have already visited your website
  • Allows you to stay top-of-mind with potential customers
  • Can be used to nurture leads by providing relevant content
  • Allows you to see which individuals are engaging with your ads
  • Helps you reach new people who are likely to be interested in your product or service

Cons

  • You need to have a seed audience in order to create Lookalikes
  • It can take some time to create the seed audience
  • There is no ad preview
Pricing Expand Collapse

Influ2 pricing

$2,500/month 

The price is expensive when compared to other account-based marketing tools. However, it is affordable when considering the features and benefits that Influ2 offers. They do not have a free trial, but you can get a quote for pricing.

#42: Attribution

4.5
Overview Expand Collapse

Attribution is a software tool that provides valuable insights into which marketing channels are working well together and which ones may need some optimization. Additionally, it can be helpful in understanding the customer journey as a whole, rather than just single touch points. The platform is easy to set up and use and integrates with Shopify, FB, Google, and other 3rd party ad platforms.

The best part of using Attribution is the ease with which you can see results by source and campaign type, and change attribution models to see how it impacts results. Additionally, being able to attribute sales across multiple devices is crucial in today's mobile-first world. Finally, knowing which channels are driving the most valuable customers helps you focus your efforts on the right areas.

The worst part of using Attribution is that the data picker tended to reset or didn't remember our last setting, so we had to remember to set it before analyzing the data. Additionally, we were not able to fully get the Cohort functionality to sync and attribute revenue from Stripe for our subscribers.

Study your channel's performance using Attribution's valuable statistics, and easily manage your ABM efforts while you're at it.

Conclusion

Compared to alternatives like Hubspot and Pardot, Attribution's pricing is expensive. However, they do offer a free trial so you can test out the tool before committing to it. You also have to get a quote for pricing, so there may be some flexibility in what you pay depending on your needs.

Attribution ranks #42 on our list because of its high price tag when compared to other account-based marketing tools on the market. The platform provides valuable insights into which marketing channels are working well together and which ones may need some optimization. 

Top Features Expand Collapse

Dynamic Channel Grouping

Dynamically group channels and attribute credits with ease using Attribution!

What this is

Dynamic Channel Grouping is a feature that allows you to automatically group together similar marketing channels. This makes it easy to see which channels are working well together and which ones may need some optimization. This works by taking into account factors such as the type of channel, the country where the traffic is coming from, and the language used.

Why this matters

If you're running a lot of different marketing campaigns, then attribution can be very difficult. With Dynamic Channel Grouping, you can easily see which channels are working well together and optimize accordingly. 

Additionally, being able to attribute sales across multiple devices is crucial in today's mobile-first world. Finally, knowing which channels are driving the most valuable customers helps you focus your efforts on the right areas.

Besides making it easier to see which channels are working well together, this also makes it possible to attribution across multiple devices and platforms. So if a customer starts their journey on one device and then switches to another, you'll still be able to attribute the sale correctly. This feature also makes it possible to see which channels are driving the most valuable customers.

Our experience

We've found Dynamic Channel Grouping to be extremely helpful in understanding how our different marketing campaigns are performing. It's easy to use and provides valuable insights into which channels are working well together and which ones may need some optimization. The only difficulty we've had is that sometimes the data can be slow to update. However, overall we've been very pleased with this feature.

Single Sign On (SSO)

What this is

With SSO, a company can use one set of login credentials (usually an email and password) to access multiple applications. This is opposed to having to remember different login credentials for each application, which can be time-consuming and frustrating. In addition, SSO can help to improve security by making it more difficult for hackers to gain access to multiple accounts.

Why this matters

For a company that is using multiple applications for account-based marketing, SSO can be extremely helpful in terms of both efficiency and security. In terms of efficiency, it can save a lot of time that would otherwise be spent on logging into each application separately. In terms of security, it makes it more difficult for hackers to gain access to multiple accounts, which could potentially lead to sensitive information being leaked.

More specifically, Attribution's SSO feature is useful for companies that want to do account-based marketing because it allows them to access multiple applications with one set of login credentials. 

This can save a lot of time and frustration that would otherwise be spent on logging into each application separately. In addition, SSO can help to improve security by making it more difficult for hackers to gain access to multiple accounts.

Our experience

This feature was extremely helpful for us in terms of efficiency and security. We were able to access all of our account-based marketing applications with one set of login credentials, which saved us a lot of time. In addition, the SSO feature made it more difficult for hackers to gain access to our accounts, which helped to improve our overall security. 

However, we did experience one difficulty when using this feature. Specifically, we found that the login process could be somewhat confusing and time-consuming. We were able to solve this problem by working with the customer support team at Attribution. They were extremely helpful and responsive, and they helped us to understand the login process much better.

Retroactive Reporting

What this is

Retroactive reporting is the ability to see how successful any new Facebook campaign was, even after it has ended. It is also helpful for tracking where customers are coming from and what conversion paths they took. This feature is especially useful for companies that want to do account-based marketing. 

It works by allowing companies to see how successful a campaign was after it has ended, and then track where their customers are coming from and what conversion paths they took.

Why this matters

This feature is important for companies that want to do account-based marketing because it allows them to see how successful a campaign was after it has ended, and then track where their customers are coming from and what conversion paths they took. 

This information is helpful for understanding which channels are driving value for the company, and which channels need more investment. 

Additionally, this feature helps managers educate their team about the user journey as a whole, rather than just single touchpoints. More generally, this feature allows companies to see how successful a campaign was after it has ended. 

Our experience

We found this feature to be helpful for understanding which channels are driving value for the company. We also found it helpful for tracking where our customers are coming from and what conversion paths they took. 

However, we did find that the data picker tended to reset or didn't remember our last setting, so we had to remember to set it before analyzing the data. Additionally, we were not able to fully get the Cohort functionality to sync and attribute revenue from Stripe for our subscribers.

Pros & Cons Expand Collapse

Pros and cons of using Attribution for your account based marketing

Pros

  • Easy to use
  • Integrates with Shopify, FB, Google, and other 3rd party ad platforms
  • Can see results by source and campaign type
  • Change attribution models to see how it impacts results
  • Attribute sales across multiple devices

Cons

  • The data picker tended to reset or didn't remember our last setting
  • We were not able to fully get the Cohort functionality to sync
Pricing Expand Collapse

Attribution pricing

$149/month 

$2,490/year 

The pricing for Attribution is expensive when compared to other tools on the market that do account based marketing. However, they do offer a free trial so you can test out the tool before committing to it. You also have to get a quote for pricing, so there may be some flexibility in what you pay depending on your needs.

#43: Recotap

4.7
Overview Expand Collapse

Recotap is a software tool that helps marketers plan and execute their account-based marketing campaigns. It includes best practices, templates, and tips from the Recotap team. In addition, the Playbook is updated on a regular basis to keep up with the latest changes in the market.

What makes Recotap unique is its focus on helping marketers overcome the common challenge of not knowing where to start when it comes to planning and executing an ABM campaign. 

However, what sets it apart from other tools is its ability to track engagement across multiple channels (website, email, CRM) and provide a complete picture of how interested a lead is in your product or service. Additionally, the scoring rules allow you to prioritize leads so that sales reps can focus on those that are most likely to convert.

Individualize each account or segment your leads to better understand and manage them with Recotap.

Conclusion

Compared to alternatives like Terminus and LeanData, Recotap is more expensive. However, it does offer a free trial which is helpful for users to try out the tool before making a decision. 

Additionally, Recotap's focus on helping marketers overcome the common challenge of not knowing where to start when it comes to planning and executing an ABM campaign sets it apart from other tools.

Recotap ranks #43 on our list because its focus on helping marketers overcome the common challenge of not knowing where to start when it comes to planning and executing an ABM campaign sets it apart from other tools. While its price is higher than some alternatives, it does offer a free trial which allows potential customers to test out the platform before committing.

Top Features Expand Collapse

Account Insights Dashboard

Effortlessly acccess valuable insights in your dashboard with Recotap.

What this is

The Recotap platform has an Account Insights Dashboard which gives users information about their target accounts, including what actions they have taken (e.g. opened an email, clicked on a link), as well as how engaged they are with the company's marketing communications. This feature is useful for understanding which accounts are most engaged, and thus more likely to be interested in purchasing products or services.

Why this matters

The ability to see which target accounts are taking actions such as opening emails or clicking on links is valuable because it allows companies to focus their marketing efforts on the accounts that are most engaged. Additionally, the Account Insights Dashboard provides information about how engaged each account is, making it easy for users to prioritize their outreach efforts.

More importantly, the Account Insights Dashboard also includes information about what kinds of content each account is interested in. This information can be used to create more targeted and relevant marketing communications, which are more likely to result in conversions. 

In addition, the Account Insights Dashboard can also be used to track the progress of account-based marketing campaigns and measure their success.

Our experience

We have found the Account Insights Dashboard to be a valuable tool for understanding which target accounts are most engaged with our company's marketing communications. Additionally, we have used the information provided by the dashboard to create more targeted content for our outreach efforts. 

However, we have also experienced some difficulties with this feature, specifically in terms of accessing data about past interactions with target accounts. To solve this problem, we reached out to Recotap's customer support team and they were able to provide us with the information we needed.

ABM Playbook

Easily plan and execute your ABM campaigns with Recotap's playbooks!

What this is

The ABM Playbook is a guide that helps marketers plan and execute their account-based marketing campaigns. It includes best practices, templates, and tips from the Recotap team. In addition, the Playbook is updated on a regular basis to keep up with the latest changes in the market.

Why this matters

The Playbook helps marketers overcome the common challenge of not knowing where to start when it comes to planning and executing an ABM campaign. It provides a framework for thinking about account-based marketing, which can be helpful for companies that are new to the concept. More experienced marketers can also benefit from the Playbook by using it as a reference point for planning and executing their campaigns.

Our experience

We found the Playbook to be very helpful in getting started with our account-based marketing efforts. It was especially useful for understanding the different aspects of an ABM campaign, such as targeting, messaging, and engagement. 

The templates and best practices were also helpful in ensuring that our campaigns were effective. We did run into some difficulty when trying to integrate the Playbook with our existing marketing processes, but we were able to overcome this by working closely with the Recotap team.

Engagement Score

Track engagement scores and more with Recotap.

What this is

The Recotap Engagement Score is a technical feature that allows you to measure the engagement of target accounts on your website, emails, marketing automation, and Salesforce CRM. It provides an Engagement Score for each account, which can be used to identify Marketing Qualified Accounts early in their buying process. 

To use the Engagement Score, simply connect your website, email platforms (such as Hubspot or Marketo), and Salesforce CRM to Recotap. Then, set up a tracking code on your site so Recotap can track how users interact with your content. Finally, add scoring rules so Recotap knows how to weigh different interactions (for example, a form submission may be worth more than a page view). 

Why this matters

The Engagement Score is a valuable tool for account-based marketing because it allows you to track the engagement of target accounts on your website, email, and CRM. This information can be used to identify Marketing Qualified Accounts early in their buying process. Additionally, the Engagement Score can be used to score leads so that sales reps know who they should reach out to and what they should talk about. 

Besides being a valuable tool for account-based marketing, the Engagement Score is also useful for lead nurturing and pipeline management. The ability to track engagement across multiple channels (website, email, CRM) gives you a complete picture of how interested a lead is in your product or service. Additionally, the scoring rules allow you to prioritize leads so that sales reps can focus on those that are most likely to convert. 

More importantly, the Engagement Score is valuable because it is affordable and easy to use. There is no minimum ad spend commitment, so you can start small and gradually expand your account-based marketing efforts. Additionally, the platform is easy to set up and use, so you can get started quickly without a lot of training. 

Our experience

We used the Engagement Score to track the engagement of target accounts on our website, emails, marketing automation, and Salesforce CRM. We found it to be a valuable tool for identifying Marketing Qualified Accounts early in their buying process. Additionally, we used it to score leads so that sales reps could prioritize their outreach. 

One difficulty we had was with tracking code on our website. We were not familiar with how to set up the tracking code, but Recotap's customer support team was able to help us quickly resolve the issue.

Pros & Cons Expand Collapse

Pros and cons of using Recotap for your account based marketing

Pros

  • Eases you into building a playbook that works for you
  • Allows you to track engagement across multiple channels
  • Provides a complete picture of how interested a lead is in your product or service
  • Affordable and easy to use
  • Can be used to identify Marketing Qualified Accounts early in their buying process

Cons

  • Media Budget management is only semi-automated
  • No intent data available as part of their standard offering
  • Glitches with the user interface
Pricing Expand Collapse

Recotap pricing

$999 up to 500 Accounts

The price is expensive when compared to other account-based marketing tools in the market. However, it does offer a free trial which is helpful for users to try out the tool before making a decision.

#44: ORM Technologies

4.7
Overview Expand Collapse

ORM Technologies is a software tool that provides users with the ability to track the performance of their account-based marketing campaigns. The reporting is customizable, so users can see the data that is most important to them. Additionally, the reports can be scheduled to be sent automatically to stakeholders on a regular basis.

ORM Technologies' unique features include its customizable Dashboard and Advanced Reporting capabilities. These features allow users to tailor ORM Technologies specifically to their needs and get insights into their account-based marketing campaigns that they wouldn't be able to get with other tools.

The downfalls of this tool would be its price and the fact that it can be difficult to use for those who are not familiar with account-based marketing. Additionally, some reports can take a long time to generate.

Overall, ORM Technologies is a powerful tool that can be very helpful for users who are looking to get more insights into their account-based marketing campaigns.

Access detailed metrics for SalesOps, customize your dashboard, and more with ORM Technologies.

Conclusion

Compared to alternatives like Terminus, which starts at $500/month, and Engagio, which starts at $1,200/month, ORM Technologies is more expensive. However, it offers more features than either of these alternatives, such as its customizable Dashboard and Advanced Reporting capabilities. 

ORM Technologies ranks #44 on our list because it is a powerful tool that can be very helpful for users who are looking to get more insights into their account-based marketing campaigns. The price is high when compared to other options in the market but with ORM Technologies you get access to features that other account-based marketing tools do not offer.

Top Features Expand Collapse

Customizable Dashboard

Tired of ABM dashboards just throwing unnecessary info at you whenever you look at them? Switch to ORM Technologies and easily customize your dashboard!

What this is

The Dashboard is the first thing you see when you log in to ORM Technologies. It's a customizable overview of your entire account, including all the data points that are important to you. You can add and remove data points, change the order they're displayed in, and even save multiple versions of the Dashboard so you can quickly switch between them.

Why this matters

The Dashboard is incredibly useful for keeping track of your progress on multiple account-based marketing campaigns at once. Having all of your data in one place makes it easy to spot patterns and make decisions about where to focus your efforts. 

Additionally, being able to customize the Dashboard means that you can tailor it specifically to your needs, which makes using ORM Technologies even more efficient.

More importantly, the Dashboard is also where you can access ORM Technologies' powerful reporting features. The reports are customizable, so you can always get the exact data you need. They can also be scheduled to run automatically and emailed to you on a regular basis, which makes it easy to stay up-to-date on your account's progress.

Our experience

We've found the Dashboard to be an incredibly useful tool for keeping track of our account-based marketing campaigns. Being able to see all of our data in one place has helped us spot patterns that we wouldn't have otherwise seen. Additionally, being able to customize the Dashboard means that we can tailor it specifically to our needs, which makes using ORM Technologies even more efficient.

The only difficulty we've had with the Dashboard is trying to decide which data points are most important to us! There are so many options available that it's sometimes tough to choose what should be included. However, ORM Technologies's team was extremely helpful in guiding us through this process and providing suggestions about which data points would be most useful for our specific needs.

Segmentation

Divide your markets and leads into groups and easily monitor your results with ORM Technologies.

What this is

With ORM Technologies, Segmentation allows you to break down your market into distinct groups of potential customers that share similar characteristics. This is done by creating segments which are essentially groups of criteria that can be used to identify a certain type of customer. 

It's important to note that Segmentation is not just about dividing up your market, but also about understanding the needs of each group so that you can better tailor your marketing and sales efforts.

Why this matters

Account-based marketing is all about tailoring your message and approach to fit the specific needs of your target customer. By segmenting your market, you can more easily identify which accounts are most likely to be interested in what you have to offer. This allows you to focus your time and resources on the accounts that are most likely to result in closed deals.

In addition, Segmentation can also help you to identify potential upsell and cross-sell opportunities. For example, if you have a segment of customers that are interested in your product but haven't yet made a purchase, you can target them with special offers or additional information about your product. More generally, understanding the needs of each segment can help you to improve your overall marketing and sales strategy.

Our experience

We used Segmentation to group our potential customers by their industry, company size, and location. This allowed us to more easily identify which accounts were most likely to be interested in our product. We also found that Segmentation helped us to better understand the needs of each group so that we could tailor our approach accordingly.

One difficulty we had was creating segments that were too narrowly defined. This made it difficult to find enough potential customers that fit into the segment. To solve this problem, we broadened our criteria for each segment until we had a sufficient number of potential customers.

Advanced Reporting

If customizable dashboards aren't enugh for you, how about customizable reports from ORM Technologies?

What this is

ORM Technologies' Advanced Reporting feature allows users to track the performance of their account-based marketing campaigns and strategies. The reporting is customizable, so users can see the data that is most important to them. Additionally, the reports can be scheduled to be sent automatically to stakeholders on a regular basis.

Why this matters

In order for account-based marketing to be successful, it is essential to have visibility into what is working and what isn't. Otherwise, you run the risk of wasting time and money on activities that aren't yielding results. 

With ORM Technologies' Advanced Reporting, users can quickly and easily see which account-based marketing efforts are paying off so they can double down on those activities. Additionally, being able to schedule reports means that stakeholders always have up-to-date information at their fingertips, which makes it easy for them to provide feedback or make decisions about where to allocate resources. 

More generally, data-driven decision-making is essential for any successful marketing effort. By giving users the ability to track and report on their account-based marketing campaigns, ORM Technologies' Advanced Reporting makes it easy for users to make decisions that are backed up by data.

Our experience

We used ORM Technologies' Advanced Reporting feature to track the performance of our account-based marketing campaigns. We found that the reports were very customizable and allowed us to see exactly the data we were interested in. Additionally, we liked being able to schedule the reports so they would be sent automatically to stakeholders on a regular basis. 

One difficulty we had was that some of the reports took a long time to generate, but we were able to solve this by running the reports during off-peak times.

Pros & Cons Expand Collapse

Pros and cons of using ORM Technologies for your account based marketing

Pros

  • Allows users to see the data they need in one place
  • Is customizable specifically to the needs of the user
  • Offers reporting that is both detailed and easy to understand
  • Provides users with automated reports that are always up-to-date
  • The team at ORM Technologies is flexible and available to support their clients

Cons

  • Can be difficult to use for those who are not familiar with account-based marketing
  • Some reports can take a long time to generate
  • Is more expensive than some other account-based marketing software tools
Pricing Expand Collapse

ORM Technologies pricing

$3,000/month 

The pricing for ORM Technologies is expensive when compared to other options in the market. However, it is worth the price as it offers a lot of features and customization that other account-based marketing tools do not offer. They also have a free trial so you can try out the tool before committing to buying it.

#45: HockeyStack

4.8
Overview Expand Collapse

HockeyStack is a software tool that provides attribution tracking for account based marketing. What sets it apart from other tools in this space is its clean UI, easy setup, and ability to quickly see which channels and campaigns are driving the most results. 

Additionally, HockeyStack offers a number of different reports that show how different marketing activities are influencing customer journeys. This data can be incredibly valuable in understanding which account-based marketing efforts are actually working so that companies can allocate their resources accordingly.

The downfalls of the software are that it can be difficult to interpret some of the data and that it doesn't offer as many features as some of its competitors. Additionally, HockeyStack is a relatively new product, so it doesn't have the same level of support or integrations as some of the more established options. 

However, overall we found it to be a helpful tool in understanding our account-based marketing efforts and would recommend it to others.

See which channels drive traffic to your site, monitor your sign up statistics, and track customer journeys with ease through HockeyStack.

Conclusion

Compared to alternatives like Terminus, Engagio, and 6sense, HockeyStack is more expensive. However, it does offer a lot of features that may be worth the price for some companies. 

HockeyStack ranks #45 on our list because it provides attribution tracking for account-based marketing with a clean UI, easy setup, and the ability to quickly see which channels and campaigns are driving the most results. 

Additionally, HockeyStack offers reports that show how different marketing activities are influencing customer journeys which can be helpful in understanding which account-based marketing efforts are actually working so that companies can allocate their resources accordingly.

Top Features Expand Collapse

Attribution

Assign credits to touchpoints within your customers' journeys and more with HockeyStack.

What this is

Attribution is the process of assigning credit for conversions and other desired outcomes to the specific touchpoints that influence a customer's journey. HockeyStack's attribution feature allows users to see which marketing channels, campaigns, and content pieces are driving results, so they can optimize their account-based marketing efforts accordingly.

HockeyStack's attribution feature provides a number of different reports that show how different marketing activities are influencing customer journeys. For example, the Attribution Model Comparison report allows users to compare the performance of different attribution models (last touch, first touch, linear, etc.), while the Channel Performance report shows which channels are driving the most conversions.

Why this matters

In order to effectively allocate resources and budget towards account-based marketing initiatives, companies need to be able to track which efforts are actually driving results. Without attribution data, it would be difficult or impossible to know whether certain activities are worth pursuing. Additionally, understanding how different elements of an account-based marketing strategy work together can help marketers fine-tune their approach for maximum efficiency.

More importantly, attribution data can help account-based marketing teams identify potential areas of improvement. For example, if the majority of conversions are happening on one particular channel, that channel might be ripe for more investment. Alternatively, if a certain type of content is consistently driving high-quality leads further down the funnel, producing more of that content could be a worthwhile endeavor.

Our experience

HockeyStack's attribution feature was incredibly helpful in understanding which channels and campaigns were driving the most results for our account-based marketing efforts. We were able to quickly see which activities were worth Pursuing and which ones we should either adjust or discontinue altogether. Additionally, the ability to compare different attribution models was invaluable in fine-tuning our approach. 

However, we did run into a few difficulties when trying to interpret the data. Specifically, we found that some of the reports were either too technical or didn't provide enough detail. However, after reaching out to HockeyStack's support team, we were able to get clarification on how to read the reports and understand the data.

Contact Tagging

Add tracks to contacts to easily track them with HockeyStack!

What this is

Contact tagging is the process of adding tags to a contact in your database, in order to segment them into different groups. This can be useful for targetting certain groups with specific content, or for tracking which contacts are interested in which products/services. This works by adding a tag to a contact's profile, which can be done manually or through automation.

Why this matters

Contact tagging is important for account-based marketing because it allows you to segment your contacts into different groups so that you can target them with specific content that is relevant to their interests. This can help you create more personalized experiences for your contacts and ultimately convert more leads into customers. 

Additionally, contact tagging can be used for tracking purposes, so that you can see which contacts are interested in which products/services. This information can be used to inform your marketing strategy and make sure that you are targeting the right people with the right content. 

More generally, contact tagging can be used to organize your contacts and make sure that you are keeping track of all the relevant information about them.

Our experience

We have found contact tagging to be a useful tool for segmenting our contacts into different groups and targeting them with specific content. We have also used it for tracking purposes, so that we can see which contacts are interested in which products/services. 

One difficulty that we have encountered is that it can be easy to forget to tag a contact when they show interest in a product/service. To solve this problem, we created an automation that adds a tag to a contact's profile whenever they express interest in a certain product/service.

Third-Party Integrations

Effortlessly connect HockeyStack to other platforms and make ABM easy for you!

What this is

HockeyStack's third-party integrations allow you to connect your HockeyStack account with other software platforms you use, in order to import and export data between them. This is useful if you want to use HockeyStack for some features but continue using another platform for others. For example, you might want to use HockeyStack for its attribution tracking but continue using a different CRM.

Besides the integrations that HockeyStack offers itself, there is also an integration marketplace where third-party developers can offer their own integrations with HockeyStack.

Why this matters

Third-party integrations are important for companies that want to use multiple software platforms together, in order to get the most out of each one. By being able to connect your various accounts and import/export data between them, you can make sure that all your platforms are working together seamlessly and efficiently. 

In addition, the integration marketplace offers a way to add even more functionality to HockeyStack, by allowing you to connect it with other software that might not be supported natively.

Our experience

We have used HockeyStack's third-party integrations in order to connect it with our CRM and Marketing Automation platforms. This has been useful in order to track attribution data from our marketing campaigns within HockeyStack, while still being able to use our other platforms for their respective functions.

One difficulty we had was finding the right integrations for our needs, as there are many options available both from HockeyStack and on the marketplace. However, we were eventually able to find the ones that worked best for us and get them set up without too much trouble.

Pros & Cons Expand Collapse

Pros and cons of using HockeyStack for your account based marketing

Pros

  • Clean UI
  • Easy setup
  • Offers a number of different reports 
  • Quickly see which channels and campaigns are driving the most results
  • The ability to compare different attribution models

Cons

  • Can be difficult to interpret some of the data
  • Relatively new product
  • Doesn't offer as many features as some of its competitors
Pricing Expand Collapse

HockeyStack pricing

$399.00/month

The price is expensive when compared to other account-based marketing tools in the market. However, it does offer a lot of features that may be worth the price for some companies. They do have a free trial available. You will need to get a quote from them in order to find out the pricing for their services.

#46: MRP Prelytix

4.2
Overview Expand Collapse

MRP Prelytix is a software tool that provides users with real-time insights into content consumption and allows them to monitor their accounts. This monitoring capability gives teams the ability to provide better service, predict client needs and challenges, and stay ahead of the competition. 

In addition, the platform's real-time insights allow users to make data-driven decisions, understand buyer pain points, and develop strategic account plans.

The best thing about MRP Prelytix is that it's easy to use and navigate. The interface is simple and user-friendly, and the one-click drill down on customer accounts or activity makes it easy to find the information you're looking for. 

Additionally, the platform provides a great deal of flexibility in terms of attribution and predictive analytics. You can attribute conversions to specific channels and campaigns, score accounts based on their likelihood to convert, and predict when an account is most likely to buy.

The biggest downside of MRP Prelytix is that it can be challenging to understand all of the features and how best to utilize them for your specific needs. Some users have also found the onboarding process to be longer than expected. However, these challenges are more than offset by the benefits provided by the tool.

Enjoy a visual performance dashboard, comprehensive account insights, and content syndication with MRP Prelytix.

Conclusion

Compared to alternatives like Terminus and Engagio, MRP Prelytix's pricing is on the high end. However, they offer a free trial which is helpful. You will need to get a quote from them in order to determine the final price.

MRP Prelytix ranks #46 on our list because their platform provides users with real-time insights on content consumption and allows them to monitor their accounts. Additionally, the platform offers great flexibility in terms of attribution and predictive analytics. 

Top Features Expand Collapse

Real-Time Insights

Get ahead of the competition in account-based marketing with realtime insights from MRP Prelytix.

What this is

The Prelytix platform provides users with real-time insights into content consumption and allows them to monitor their accounts. This monitoring capability gives teams the ability to provide better service, predict client needs and challenges, and stay ahead of the competition. In addition, the platform's real-time insights allow users to make data-driven decisions, understand buyer pain points, and develop strategic account plans.

Why this matters

The ability to monitor accounts in real-time is critical for any company that wants to be successful with account-based marketing. By understanding what content is being consumed by their target clients, teams can adjust their strategy on the fly and ensure that they are always providing the most relevant and useful information possible. 

In addition, having access to data-driven decision-making tools helps companies avoid common pitfalls associated with traditional marketing approaches.

More importantly, understanding buyer pain points is essential for any company that wants to be successful with account-based marketing. By having a clear understanding of the challenges and needs of their target clients, companies can create targeted plans that address those specific issues. This level of customization is not possible with traditional marketing approaches and is one of the key advantages of account-based marketing.

Our experience

We have found Prelytix's real-time insights to be incredibly useful in our work. The ability to monitor our accounts has allowed us to adjust our strategy on the fly and ensure that we are always providing the most relevant information possible. 

Additionally, the data-driven decision-making tools have been extremely helpful in avoiding common pitfalls associated with traditional marketing approaches. 

The downside is that the platform can be a bit challenging to navigate and the onboarding process was longer than expected. However, the training provided were very informative and we always had someone available to answer any questions we had.

Attribution

Learn which accounts are highly interested in your products with MRP Prelytix's handy attribution functionality.

What this is

Attribution is the process of assigning a value to each marketing touchpoint in order to understand which channels and activities are most effective in driving conversions. Prelytix's attribution feature allows users to see how many times an account has been contacted, what type of content they consume, and when they're most active so that you can make data-driven decisions about your outreach strategy. 

In addition, users can attribute conversions to specific channels and campaigns so that they can understand which marketing efforts are most effective in driving results. More importantly, users can attribute revenue to specific accounts so that they can understand which accounts are most valuable.

Why this matters

Attribution is important for a number of reasons. First, it allows you to see which channels and activities are most effective in driving conversions. This information is critical in making data-driven decisions about your outreach strategy. 

Second, attribution allows you to attribute conversions and revenue to specific accounts. This information is critical in understanding which accounts are most valuable and how best to allocate your resources. 

Besides understanding which channels and activities are most effective, attribution also allows you to understand the customer journey. This information is critical in understanding how best to engage with your target accounts and what type of content they're most interested in. 

Our experience

We've found Prelytix's attribution feature to be incredibly useful in understanding which channels and activities are most effective in driving conversions. We've also found it to be helpful in attributing revenue to specific accounts so that we can understand which accounts are most valuable. 

The biggest challenge we've had is understanding the customer journey as it relates to our specific business. However, the Prelytix team has been incredibly helpful in providing us with guidance and resources so that we can better understand our target market.

Predictive Analytics

Get ahead of the ABM game with MRP Prelytix's predictive analytics and customer acquisiton functionality.

What this is

Prelytix's predictive analytics is a feature that allows you to take your data and turn it into predictions about the future. This can be helpful in account-based marketing because you can use it to predict when an account is most likely to buy, what they are interested in, and what their needs might be. In addition, you can also use it to score accounts and prioritize them based on their likelihood to convert.

Why this matters

Predictive analytics is important for account-based marketing because it allows you to focus your efforts on the accounts that are most likely to convert, and provides insights into what those accounts might need in order to make a purchase. 

This can save you time and money by helping you target your efforts more effectively. Additionally, it can help you close deals faster by providing information about what an account's needs are before they even know they need it.

More than this, predictive analytics can help you understand trends in the market, and how your accounts are likely to behave. This can be helpful in developing new products or services, as well as understanding what might cause an account to churn. You can also use it to segment your accounts and create targeted marketing campaigns.

Our experience

We used predictive analytics to help us understand our target market and to score and prioritize our accounts. We found it to be helpful in understanding trends, and in developing targeted marketing campaigns. 

However, we did have some difficulty using the tool to segment our accounts. We solved this problem by working with a data analyst who was able to help us understand the best way to use the tool for our specific needs.

Pros & Cons Expand Collapse

Pros and cons of using MRP Prelytix for your account based marketing

Pros

  • Easy to use
  • User-friendly interface
  • One-click drill down on customer accounts or activity
  • Great deal of flexibility in terms of attribution and predictive analytics 

Cons

  • Can be challenging to understand all features
  • Onboarding process can be lengthy
  • Not customizable from a self-service standpoint
Pricing Expand Collapse

MRP Prelytix pricing

$3,000/month 

The pricing for MRP Prelytix is expensive compared to other account-based marketing tools in the market. However, they do offer a free trial which is helpful. You will need to get a quote from them in order to determine the final price.

#47: SAS Marketing Optimization

4.4
Overview Expand Collapse

SAS Marketing Optimization is a software tool we used for our account-based marketing. It provides users with the ability to create customized campaigns, track the results of their campaigns in real time, and make changes to them as necessary. 

This level of customization and flexibility is not possible with traditional marketing methods, which makes SAS Marketing Optimization's account-based marketing software tool a valuable asset for any company looking to improve its marketing efforts.

The best thing about SAS Marketing Optimization is its ability to create very targeted campaigns. You can select specific criteria for your target audience, and then creates a campaign specifically tailored to that audience. 

However, one downside of SAS Marketing Optimization is that it can be complex, and it might take some time to get familiar with all its features. Another thing to keep in mind is that account-based marketing might not be the best solution for every company. If you're not sure if it's right for you, I recommend talking to a sales or marketing professional to get their opinion.

Map out your account-based marketing results with ease using SAS Marketing Optimization.

Conclusion

Compared to alternatives like HubSpot, Pardot, and Marketo, SAS Marketing Optimization is a more affordable solution for account-based marketing. Additionally, it provides users with more customization options and the ability to track campaign results in real time. 

SAS Marketing Optimization ranks #47 on our list because they offer an affordable solution for account-based marketing with more customization options than other similar tools on the market.

Top Features Expand Collapse

Marketing Analytics

Enjoy seamless marketing analyzation with SAS Marketing Optimization.

What this is

Marketing analytics is the process of analyzing data to better understand and improve marketing campaigns. This can include understanding customer behavior, measuring the results of marketing campaigns, and using that information to optimize future campaigns. More generally, marketing analytics can be used to understand and improve any aspect of the marketing process, from customer acquisition to brand loyalty.

Why this matters

Marketing analytics is critical for any company that wants to improve its marketing campaigns. By understanding what works and what doesn't work, companies can save money and increase profits. Additionally, by using data to do account-based marketing, companies can more effectively target their ideal customers and prospects.

Remember, a good marketing campaign isn't just about getting more people to buy your product. It's also about making sure that those people are the right people, and that they're buying for the right reasons. More than anything, marketing analytics can help you do that.

Our experience

We've used marketing analytics to improve a variety of marketing campaigns, from customer acquisition to brand loyalty. In every case, it's been invaluable in helping us understand what works and what doesn't work. Additionally, we've found that it's particularly useful for account-based marketing. 

By understanding the behavior of our ideal customers, we've been able to more effectively target them with our campaigns. The downside is that marketing analytics can be complex, and it can be difficult to get started. However, there are a number of resources available to help you get started, including SAS's own tutorial.

Segmentation and Clustering

Effortlessly divide data into separate or similar groups to boost your ABM efforts with SAS Marketing Optimization.

What this is

This is a method of dividing data into groups, or clusters so that similar items are grouped together. This can be done manually or through the use of algorithms. The clustering algorithm used will depend on the type of data being clustered. For example, numerical data can be clustered using k-means clustering, while categorical data can be clustered using affinity propagation. 

Besides grouping together similar items, clustering can also be used to find outliers or items that do not fit into any of the clusters. In addition, clustering can be used to reduce the dimensionality of data, by representing each cluster with a single point. 

Why this matters

As mentioned before, one of the main uses for clustering is to group together similar items. This is useful for account-based marketing because it allows you to target groups of accounts that are similar in terms of their needs and interests. 

For example, if you were selling software that helps businesses manage their inventory, you could use clustering to group together businesses that have similar inventory levels, or those that sell similar products. 

In addition, clustering can be used to find outliers - accounts that do not fit into any of the clusters. These Accounts may be worth targeting separately as they may have very different needs than the rest of your customer base. 

Finally, by reducing the dimensionality of data through clustering, you can make it easier to visualize and understand relationships between different variables. 

Our experience

We have used clustering extensively in our work, both for grouping together similar accounts and for finding outliers. We found it to be a very powerful tool, particularly when used in combination with other methods such as Principal Component Analysis (PCA). 

One difficulty we had was that some of the algorithms (such as k-means) require the number of clusters to be specified upfront. In practice, this can be difficult to do accurately. To overcome this problem, we often use a technique called the 'elbow method', where we try out different numbers of clusters and look at how well the data is clustered using each number. This allows us to select an appropriate number of clusters automatically.

Customizable Campaigns

Customize your campaigns and traack your results in one place with SAS Marketing Optimization!

What this is

SAS Marketing Optimization's account-based marketing software tool provides users with the ability to create customized campaigns. This feature allows users to select specific criteria for their target audience and then create a campaign specifically tailored to that audience. The criteria for targeting can be as specific or general as the user desires, and can be changed at any time.

In addition, the software provides users with the ability to track the results of their campaigns in real-time and make changes to them as necessary. This feature is particularly useful for companies that are constantly changing their target markets, or that have a need for very specific targeting.

Why this matters

The ability to create customized campaigns is essential for any company that wants to do account-based marketing. This feature allows companies to tailor their messages specifically to their target audiences, and then track the results of those campaigns in order to determine what is working and what is not. 

This level of customization and flexibility is not possible with traditional marketing methods, which makes SAS Marketing Optimization's account-based marketing software tool a valuable asset for any company looking to improve its marketing efforts.

More importantly, this feature allows companies to save time and money by avoiding the need to create multiple campaigns for different target audiences. By being able to customize their campaigns, companies can ensure that they are reaching their desired audience with the right message, which ultimately leads to more sales and higher profits.

Our experience

We have used SAS Marketing Optimization's account-based marketing software tool to create customized campaigns for our clients. This feature has been particularly useful for clients that have a need for very specific targeting. 

We have also found that the ability to track the results of our campaigns in real-time has been invaluable, as it allows us to quickly make changes to our campaigns if we see that they are not performing as well as we had hoped.

One difficulty we did encounter was with the level of customization possible with this feature. While SAS Marketing Optimization does allow for a great deal of customization, there are some limitations on what can be done. 

For example, we were not able to create a campaign that targeted only certain types of customers, such as those who had made a purchase within the past year. However, we were able to work around this limitation by creating multiple versions of our campaign and then testing them against each other until we found one that worked best for our needs.

Pros & Cons Expand Collapse

Pros and cons of using SAS Marketing Optimization for your account based marketing

Pros

  • Allows for very specific and customized campaigns
  • Tracks results of campaigns in real-time
  • Flexible targeting options
  • Can be used to improve any aspect of marketing
  • Saves time and money

Cons

  • Can be complex
  • Not right for every company
  • May require some time to get familiar with all features
Pricing Expand Collapse

SAS Marketing Optimization pricing

$10,000/year for the base package

$5,000/year for each additional seat

SAS Marketing Optimization is not expensive when compared to other similar account-based marketing tools in the market. They offer a free trial so you can try out the tool before you commit to buying it. You will need to get a quote from them in order to find out how much it will cost for your specific needs.

#48: Predictive Insights

4.3
Overview Expand Collapse

Predictive Insights is a software tool that uses predictive intent signals to help identify when a lead is starting to become interested in your product or service. Additionally, you can use predictive intent signals to score leads and accounts, so that you can prioritize your sales and marketing efforts.

Predictive Insights is unique in its ability to help you focus your account-based marketing efforts on the most promising prospects. This helps you save time and money by avoiding leads that are unlikely to convert. Additionally, the platform is fully integrated with Marketo, making it easy to get started with account based marketing.

The downfalls of this software are that the process of building predictive models is quite opaque and not well explained. Additionally, predictive scoring is not always accurate. However, customer support is responsive and willing to help troubleshoot any issues you have along the way.

Effortlessly analyze your markets, seamlessly prioritize leads, and easily customize campaigns with SAS Marketing Optimization.

Conclusion

Compared to alternatives like Terminus, 6sense, and Engagio, Predictive Insights is more expensive. However, their pricing includes access to predictive modeling and data enrichment features that other account-based marketing tools may not include in their base price. Additionally, they offer a free trial period so that you can test out their features before committing to a paid plan.

Predictive Insights ranks #48 on our list because of its focus on predictive analytics and machine learning. The software is designed to help you identify when a lead is starting to become interested in your product or service so that you can follow up quickly. Additionally, the platform is fully integrated with Marketo, making it easy to get started with account-based marketing.

Top Features Expand Collapse

Predictive Scoring

Take advantage of Predictive Insights' predictive scoring to grab opportunities and see which leads are more likely to convert into customers.

What this is

Predictive scoring is the process of using machine learning to predict which leads are most likely to convert into customers. This is done by analyzing past customer behavior and looking for patterns that indicate a lead is ready to buy. 

It is a valuable tool for account-based marketing because it allows you to prioritize your accounts and focus your efforts on the ones that are most likely to result in a sale. Besides lead scoring, predictive insights can also be used for customer segmentation, campaign management, and even fraud detection.

Why this matters

Predictive scoring is important because it allows you to focus your account-based marketing efforts on the accounts that are most likely to result in a sale. This helps you save time and money by avoiding accounts that are unlikely to convert. It is also valuable for segmenting your customers so you can target them with more personalized campaigns.

In addition, predictive scoring can be used for fraud detection. By analyzing patterns in customer behavior, you can identify leads that are likely to be fraudulent and avoid wasting time and resources on them. More generally, predictive scoring can be used to improve any customer-facing process that involves making decisions based on customer data.

Our experience

Our experience

We have found predictive scoring to be a valuable tool for account-based marketing. It has helped us prioritize our accounts and focus our efforts on the ones that are most likely to result in a sale. We have also used it for segmenting our customers so we can target them with more personalized campaigns.

One difficulty we have encountered is that predictive scoring is not always accurate. This is because it is based on past customer behavior, which may not always be indicative of future behavior. To overcome this challenge, we constantly monitor our lead scores and make adjustments as necessary.

Integrated Account Based Marketing

Build personalized campaigns, track engagement, and enjoy effortless integration with Predictive Insights.

What this is

Mintigo's Integrated ABM is a turn-key solution that helps companies identify and target their ideal accounts, build personalized campaigns, and track engagement to close more business. 

The platform uses predictive scoring to identify the best fit accounts and contacts, then provides detailed intelligence on each account so you can tailor your outreach. Additionally, Mintigo's ABM Insights tool gives you visibility into which campaigns are working so you can optimize on the fly.

Why this matters

Having a complete picture of an account before even starting to reach out is critical for success with ABM. By understanding what kinds of companies are most likely to convert, and which specific decision-makers within those companies are most engaged, you can focus your efforts where they'll have the biggest impact. 

Additionally, being able to track campaign performance in real time ensures that you're always making the most efficient use of your time and resources.

More importantly, Mintigo's ABM solution is fully integrated with Marketo, so you can easily score and segment your leads, create targeted campaigns, and track results all in one place. This makes it easy to get started with ABM, even if you're not already using a dedicated account-based marketing tool.

Our experience

We used Mintigo's Integrated ABM solution to target a specific list of companies that we wanted to do business with. The platform made it easy to score and segment our leads, create targeted campaigns, and track results all in one place. We were also able to easily integrate the platform with our existing Marketo instance. 

One difficulty we had was understanding how best to use the platform's features to achieve our desired outcome. However, customer support was very responsive and helped us troubleshoot any issues we had along the way.

Predictive Intent Signals

Quickly identify opportunities as soon as they come with Predictive Insights.

What this is

Predictive Insights uses predictive intent signals to help you identify when a lead is showing signs of becoming interested in your product or service. This helps you prioritize leads and focus your account-based marketing efforts on the accounts that are most likely to convert. Additionally, you can use predictive intent signals to score leads and accounts, so that you can prioritize your sales and marketing efforts.

Why this matters

Predictive Intent Signals help you focus your account-based marketing efforts on the leads and accounts that are most likely to convert into customers. This helps you prioritize your sales and marketing efforts, and ensures that you are spending your time on the most promising prospects. 

Additionally, scoring leads and accounts with Predictive Intent Signals can help you identify when a lead is starting to become interested in your product or service so that you can follow up quickly.

More specifically, we used predictive intent signals to identify when a lead is showing signs of becoming interested in your product or service and to score leads and accounts. Additionally, we used predictive intent signals to identify when a lead is starting to become interested in your product or service so that we could follow up quickly.

Our experience

We found the Predictive Intent Signals feature to be very helpful in identifying which leads were most likely to convert into customers. We also found it useful for scoring leads and accounts, so that we could prioritize our sales and marketing efforts. 

However, we did find that the process of building the predictive models was quite opaque and not well explained. If we're going to rely on predictive analytics, we need to be able to understand how the models are built and what factors went into them.

Pros & Cons Expand Collapse

Pros and cons of using Predictive Insights for your account based marketing

Pros

  • Fully integrated with Marketo
  • Predictive scoring is accurate
  • Customer support is responsive
  • Easy to use

Cons

  • The process of building predictive models is quite opaque
  • Pricing is a bit high
Pricing Expand Collapse

Predictive Insights pricing

$15,000/month

Predictive Insights is priced at $15,000/month. This price is expensive compared to other account-based marketing tools on the market. However, their pricing includes access to predictive modeling and data enrichment features that other account-based marketing tools may not include in their base price. Additionally, they offer a free trial period so that you can test out their features before committing to a paid plan.

Account Based Marketing Software Features Ranked from Most to Least Essential

Account-based marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospects or customer accounts as markets of one. ABM software enables businesses to identify, target, and engage with specific accounts as they go through the buyer’s journey.

The traditional approach to marketing is mass marketing, which takes a one-size-fits-all approach. This means that businesses create messaging and content that appeals to the widest possible audience. However, this approach can be inefficient because it doesn’t take into account the individual needs of each customer or prospect. 

In contrast, account-based marketing is a targeted approach that focuses on specific accounts rather than trying to reach a wide audience. This allows businesses to customize their messaging and content to appeal to the specific needs of each account. As a result, ABM can be more effective in terms of generating leads and converting them into customers.

The best features for ABM software are account-based tracking, lead scoring, and contact management. Account-based tracking allows businesses to see which accounts are interacting with their marketing content. Lead scoring helps businesses prioritize the accounts that are most likely to convert into customers. And contact management enables businesses to keep track of the contacts within each account and communicate with them more effectively.

We also compiled a list of the most desirable features to look for below. These tools offer a variety of features to meet the needs of your organization. 

Here are some key features to look for, ranked by importance.

Reporting/Analytics

Overview Expand Collapse

Reporting/Analytics features are used to gather data about your market and customers. This data can be used to determine trends, understand customer behavior, and make better business decisions.

The first thing you need to do is decide what data you want to collect. There are many different types of data that can be collected, so it is important to choose the right mix for your needs. Once you have decided what data you want to collect, you need to set up a system for collecting it. This system will likely include some combination of manual input (such as surveys or interviews) and automated data collection (such as web analytics).

Once you have collected the necessary data, it is time to start analyzing it. This analysis can take many different forms, but the goal is always the same: understanding what the data means and how it can be used to improve your business. Depending on the type of information you have collected, this analysis might involve statistical techniques, qualitative research methods, or both.

Finally, once you have analyzed your data and drawn conclusions from it, you need to communicate those findings to others in a clear and concise way. This communication can take many different forms depending on your audience (email reports vs presentations vs dashboards), but the goal is always the same: making sure that everyone who needs access to your findings has that access in an easily digestible format.

The benefit of using reporting/analytics features is that they give you a way to collect and analyze data about your market and customers. This data can be used to improve your business in a number of ways, such as by understanding customer behavior or identifying trends.

The downside of using reporting/analytics features is that they require some effort to set up and use properly. Additionally, if you do not have the right mix of data, it can be difficult to draw accurate conclusions from your analysis.

Benefits Expand Collapse

Benefits of Reporting/Analytics

  • The ability to track and measure progress, identify new opportunities, and optimize campaigns.
  • The ability to track which accounts are being engaged with the most, and how effective those engagements are.
  • Identifying patterns in account behavior that can be leveraged to create more targeted and effective campaigns.
  • Improved understanding of what content and messaging is resonating most with target accounts.
Drawbacks Expand Collapse

Drawbacks of Reporting/Analytics

  • Too much data can be overwhelming, making it difficult to identify key insights and take action on them.
  • Requires a significant investment of time and resources to set up and maintain.
  • There is a risk of becoming too reliant on data and analytics, instead of using them as tools to inform decisions.
Recommendations Expand Collapse

Best account based marketing software for Reporting/Analytics

There is no one size fits all answer to this question, as the best account based marketing software for reporting and analytics will vary depending on the specific needs of your business. 

In general, the best software for reporting and analytics should offer features that allow you to track and measure the performance of your account based marketing campaigns, as well as provide insights into how those campaigns are performing relative to your goals. 

Additionally, the best software for reporting and analytics should offer easy to use tools for creating customized reports and analyzing data. Consider using HubSpot Marketing Hub, Adobe Marketo Engage, Demandbase ABM/ABX, Cloud, Reachdesk, 6sense Revenue AI, and Alyce if you want this feature.

Campaign Management

Overview Expand Collapse

Campaign Management features are great for organizing and executing marketing campaigns. They can help you track leads, create workflows, manage budgets, and measure results. However, they can also be complex and time consuming to set up and use.

The biggest advantage of using Campaign Management features is that they can save you a lot of time and effort in the long run. Once you have your campaigns set up, they will automate many tasks such as lead tracking and budgeting. This can free up your time so that you can focus on other aspects of your business. 

Additionally, Campaign Management features can provide valuable insights into your customers’ behavior and how effective your marketing efforts are overall.

However, there are some disadvantages to using these types of features as well. First off, they require a significant investment of time and resources upfront to get them working properly. If not used correctly,Campaign Management features can actually end up wasting more time than they save. 

Additionally, some users find them difficult to use or understand – especially if they’re not familiar with marketing terminology. Finally, because Campaign Management systems often rely on artificial intelligence (AI) to function properly, there is always the potential for error which could jeopardize the success of your campaigns.

Overall, Campaign Management features can be a valuable addition to your account based marketing toolkit – but they’re not right for everyone. If you’re short on time or resources, or if you find marketing jargon confusing, it might be best to steer clear of these types of features. However, if you’re willing to invest the time and effort upfront,Campaign Management could help save you a lot of time and hassle in the long run.

Benefits Expand Collapse

Benefits of Campaign Management 

  • The ability to create targeted campaigns that are specifically designed for a certain type of customer or client.
  • The ability to track the results of each campaign and make necessary adjustments in order to improve results.
  • The ability to manage multiple campaigns at one time, making it easier to keep track of progress and ROI.
  • Improved communication with customers or clients through the use of personalized messages and content.
Drawbacks Expand Collapse

Drawbacks of Campaign Management

  • The potential for campaigns to become too focused on one particular group of customers or clients, missing out on other potential leads.
  • The need for constant management and adjustment in order to ensure that campaigns are effective.
  • The possibility of overspending on campaign materials or advertising if not managed properly.
Recommendations Expand Collapse

Best account based marketing software for Campaign Management

There is no onesizefitsall answer to this question, as the best account based marketing software for campaign management will vary depending on the specific needs of your business. However, some popular options include Marketo, HubSpot, and Pardot. 

Marketo is a popular choice for account based marketing, as it offers powerful campaign management features and is easy to use. HubSpot is another popular option, as it provides an all in one solution for managing your campaigns, including tools for email marketing, social media management, and analytics. Pardot is also a popular choice among businesses that need robust campaign management capabilities but don't want to invest in an all in one solution.

Lead Capture

Overview Expand Collapse

Lead Capture is the process of acquiring contact information from potential customers. In order to do this, businesses typically use forms that require individuals to input their personal information in exchange for something of value, like a white paper or an eBook.

The Lead Capture feature in your account based marketing software tool allows you to create and manage these forms so that you can collect leads more effectively. This is a valuable feature for any business that wants to grow its customer base, as it provides a way to gather data about potential customers who may be interested in what you have to offer.

There are several things to consider when using the Lead Capture feature in your account based marketing software tool. First, you need to decide what type of form you want to use and what kind of information you want to collect from potential customers. 

Second, you need to determine where you will place these forms on your website or other online channels so that they are easily accessible by people who are interested in completing them. 

Finally, once you have collected lead information, it is important to follow up with these individuals so that you can continue the conversation and eventually turn them into paying customers.

One downside of the Lead Capture feature is that it can be time consuming to create and manage forms, especially if you are not familiar with web development or graphic design. Additionally, if you do not have a plan for following up with leads after they submit their information, you may find that your efforts are wasted as potential customers move on to other businesses that are more responsive.

Benefits Expand Collapse

Benefits of Lead Capture

  • Allows you to identify and track potential customers.
  •  Helps you to focus your marketing efforts on high value accounts.
  •  Gives you insight into the interests and needs of potential customers.
  •  Enables you to build relationships with potential customers before they become actual leads.
Drawbacks Expand Collapse

Drawbacks of Lead Capture

  •  Can be time consuming to set up and manage.
  •  Requires ongoing effort to maintain and update.
  •  May require investment in lead capture software or services.
Recommendations Expand Collapse

Best account based marketing software for Lead Capture

The best account based marketing software for Lead Capture should have the ability to create and manage leads in a central database. Additionally, it should have the ability to track and report on lead activity, including conversion rates. Lead Capture software should also provide users with the ability to segment leads by criteria such as industry, company size, or geographic location.

Consider using HubSpot Marketing Hub, Adobe Marketo Engage, LeanData, Alyce, and Terminus ABM Platform if you want to benefit from this feature. HubSpot Marketing Hub is a great choice for users who want to create and manage leads in a central database. Additionally, it has the ability to track and report on lead activity, including conversion rates.

Then again, Adobe Marketo Engage is a great choice for users who want to segment leads by criteria such as industry, company size, or geographic location. Meanwhile, LeanData is a great choice for users who want to create and manage leads in a central database. Additionally, it has the ability to track and report on lead activity, including conversion rates.  

On the other hand, Alyce is a great choice for users who want to segment leads by criteria such as industry, company size, or geographic location. Lastly, Terminus ABM Platform is also a great choice for users who want to segment leads by criteria such as industry, company size, or geographic location.

Contact Database

Overview Expand Collapse

Contact Database features are essential for any account based marketing software tool. They provide a way to store and organize contact information so that it can be easily accessed and used for marketing purposes. There are many different ways to use Contact Database features, but the most common is to use them to create a database of potential customers or clients.

The main benefit of using Contact Database features is that they make it easy to keep track of your contacts. You can add new contacts as you meet them, and you can update existing ones as their circumstances change. This makes it much easier to stay in touch with your network and maintain good relationships with the people who matter most to your business.

Another benefit of using Contact Database features is that they can help you segment your audience so that you can target them more effectively with your marketing efforts. For example, if you know that one group of contacts is interested in product A but not product B, you can focus your marketing efforts on product A and save time and money by not trying to sell product B to those same people.

There are also some drawbacks associated with using Contact Database features. One drawback is that they require ongoing maintenance in order to keep accurate data about each contact’s current situation (e., job title, company size, etc.). 

If you don’t keep up with this maintenance, then the data in your database will become outdated quickly and could cause problems if you try to use it for marketing purposes. Another drawback is that if someone changes their contact information (e., email address), then all previous communications between you will be lost unless you have a backup system in place (i., another CRM).

Benefits Expand Collapse

Benefits of Contact Database

  • Allows you to segment your accounts and target them with specific content that is relevant to them.
  • You can also track the engagement of each account and see which content is resonating with them.
  • ABM allows you to personalize your marketing efforts and build relationships with key decision makers at each account.
  • It can also help you generate higher quality leads that are more likely to convert into customers.
Drawbacks Expand Collapse

Drawbacks of Contact Database

  • It can be time consuming to build and maintain a contact database, particularly if you have a large number of accounts.
  • There is also the risk that your data may become outdated over time as people change roles or leave companies.
  • ABM can be expensive, especially if you are targeting high value accounts.
  • You will need to have a dedicated team in place to manage your ABM strategy and make sure it is executed effectively.
Recommendations Expand Collapse

Best account based marketing software for Contact Database

The best account based marketing software for Contact Database should be able to segment your contact database according to various criteria such as job title, location, industry, etc. Moreover, it should also allow you to create customized lists for your contacts so that you can easily target them with specific marketing campaigns. 

Lastly, the software should provide you with powerful reporting and analytics features so that you can measure the performance of your account based marketing campaigns. Alyce, Terminus, LeanData, and Demandbase ABM are excellent software with this feature.

Data Import/Export

Overview Expand Collapse

Data Import/Export features are a must have for any account based marketing software tool. I use them to quickly and easily move data between my various software applications. They save me time and ensure that my data is always accurate.

The Data Import/Export features of the software allow you to quickly and easily transfer your data from one application to another. This can be extremely useful if you need to migrate your data from one platform to another or if you simply want to keep a backup of your data in case something goes wrong with your primary application. The process is simple and straightforward, making it easy to get up and running with little hassle.

However, there are some downsides to using the Data Import/Export features of an account based marketing software tool. First, if you're not careful, it's possible to accidentally delete or overwrite important data during the transfer process. 

Second, the transferred data may not be compatible with the new application, which could cause problems down the road. Finally, transferring large amounts of data can take a long time and consume significant resources on both ends (the source and destination applications).

Benefits Expand Collapse

Benefits of Data Import/Export

  • The ability to quickly and easily transfer data between systems.
  • The ability to standardize data formats across systems.
  • The ability to automate data transfer processes.
  • Improved accuracy and completeness of data transfers.
  •  Reduced costs associated with manually transferring data between systems.
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Drawbacks of Data Import/Export

  • The potential for data loss or corruption during the transfer process.
  • The need to ensure compatibility between systems prior to transferring data.
  • The possibility of introducing errors when manually transferring data.
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Best account based marketing software for Data Import/Export

Essentially, the best account based marketing software for data import/export would be one that can easily integrate with your CRM and Marketing Automation tools, while also supporting multiple file formats for both input and output. Examples of such software include LeanData, Marketo, and Demandbase. 

LeanData, for instance, offers an easy to use data import/export tool that can be used to quickly migrate your leads and contacts between multiple systems. Marketo also provides a powerful data import/export feature that allows you to transfer your marketing data between different software platforms with ease. 

Lastly, Demandbase has a robust set of APIs that make it easy to connect your account based marketing software with other business applications.

Lead Qualification

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Lead Qualification is a critical feature for any account based marketing software tool. It allows you to quickly and easily identify the best leads for your business. There are many different ways to use Lead Qualification features, but the most important thing is to make sure that you are using them in a way that will maximize your results.

The first step is to determine what criteria you want to use to qualify your leads. This will vary depending on your business, but some common criteria include job title, company size, industry, or location. Once you have determined the criteria you want to use, you can then begin qualifying your leads using the software tool's Lead Qualification features.

To do this, simply enter the information for each lead into the software tool and then select how well they meet each of the qualification criteria that you have set up. The software tool will then give each lead a score based on how well they match up with your criterion. The higher the score, the better qualified the lead is considered to be.

You can also use Lead Qualification features to prioritize your leads according to their score. This can be helpful if you have a large number of leads and need to prioritize which ones you should contact first. Simply sorting your leads by their score will help you quickly identify the best prospects for your business.

Lead Qualification features are an essential part of any account based marketing software tool. They allow you to quickly and easily identify the best leads for your business, and they can also help you prioritize your prospects according to their qualification score. If you're not already using Lead Qualification features in your account based marketing software tool, now is the time to start!

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Benefits of Lead Qualification 

  • Ensures that you are targeting the right accounts.
  • Helps you to prioritize your accounts.
  • Gives you a better understanding of each account.
  • Allows you to customize your messages for each account.
  • Increases the likelihood of success for your ABM campaigns.
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Drawbacks of Lead Qualification

  • Can be time consuming.
  • Requires a lot of research.
  • May result in fewer leads if you are too narrow in your targeting.
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Best account based marketing software for Lead Qualification

The best account based marketing software for Lead Qualification should have the ability to segment leads based on their behavior, interests, or demographics. It should also have a lead capture form that allows you to collect information about leads so that you can follow up with them later and include a CRM system so that you can track your interactions with leads and customers. 

Demandbase, Marketo, Demandbase, and Reachdesk are great examples of this. Demandbase has a feature called “smart forms” that uses artificial intelligence to segment leads based on their behavior and interests. 

Marketo has a similar feature called “lead scoring” that allows you to score leads based on their engagement with your brand. Reachdesk has a lead capture form builder that makes it easy to create custom forms for collecting information about leads, and its CRM system lets you track your interactions with customers so that you can follow up with them later.

Target Account Identification

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Target Account Identification (TAI) refers to a software feature that allows users to identify potential accounts that they may want to target for marketing purposes. This can be done through various means, such as analyzing account data, looking at previous interactions with the account, or using predictive modeling.

There are several advantages of using TAI for account based marketing. First, it allows you to focus your marketing efforts on those accounts that are most likely to convert into customers. This saves time and money by not wasting resources on pursuing unqualified leads. Second, it provides valuable insights into the types of accounts that are most responsive to your marketing messages, which can be used to tailor future campaigns. Finally, TAI can help you generate new leads by identifying companies that fit your ideal customer profile but have not previously been targeted by your organization.

However, there are also some drawbacks associated with TAI. First, it requires a significant amount of data in order to be effective (account data is often spread across multiple systems and departments). 

Second, even with good data, there is always some degree of uncertainty when predicting which accounts will respond positively to marketing outreach; as such, TAI should be viewed as one tool in the arsenal rather than a silver bullet solution. Finally, TAI can be expensive to implement, particularly if you need to purchase or develop predictive modeling software.

Overall, TAI is a valuable tool for account based marketing, but it is not without its challenges. If you have the necessary data and resources available, TAI can help you focus your efforts on those accounts that are most likely to result in new business.

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Benefits of Target Account Identification

  • Allows you to focus your marketing efforts on a specific group of target accounts that are more likely to convert into customers.
  • Enables you to create personalized messages and content for each account.
  • Allows you to track the performance of your marketing campaigns at the account level.
  •  Helps you prioritize which accounts to target first.
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Drawbacks of Target Account Identification

  • There is a potential to miss out on opportunities with accounts that are not on the list.
  • The process of identifying target accounts can be time consuming.
  • You may need to make adjustments to your target list as you learn more about your market and ideal customer profile.
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Best account based marketing software for Target Account Identification

The best account based marketing software for Target Account Identification should include a few key features. These include the ability to track and analyze customer behavior, identify high value customers, segment accounts by criteria such as industry or geography, and create targeted marketing campaigns. 

The software should also offer robust reporting capabilities so that you can measure the success of your account based marketing efforts. Reachdesk, Terminus, Demandbase, and HubSpot Sales are all excellent choices for account based marketing software. They all offer a free trial, so you can try them out and see which one is the best fit for your business. 

However, if you are looking for a specific feature, such as the ability to integrate with your CRM software or create targeted marketing campaigns, then you should compare the features of each account based marketing solution to find the one that offers what you need.

Customer Segmentation

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Customer Segmentation is an important feature for account based marketing software tools. It allows you to divide your customers into groups so that you can target them more effectively with your marketing campaigns. There are a few different ways that customer segmentation can be used, and each has its own advantages and disadvantages.

One way to use customer segmentation is to create separate groups for each of your product’s features or benefits. For example, if you sell a software program that has both business and personal users, you could create two separate segments – one for business users and one for personal users. 

This would allow you to target each group with messages that are specifically relevant to their needs. However, it may also make it more difficult to track results, since you would need to keep track of which campaigns were sent to which group.

Another way to use customer segmentation is by geographical location. This can be useful if you have customers in different parts of the world who speak different languages or who have different cultural preferences. 

By targeting them separately, you can ensure that your marketing materials are appropriate for their market and that they understand the offers being made. However, this approach can also be difficult to manage if you have a large number of international customers; it may be necessary to hire staff specifically dedicated to managing this segment of your customer base.

A third way to use customer segmentation is by purchase history. This can be useful if you want to target customers who have made recent purchases, or who are likely to make future purchases. For example, you could create a segment for customers who have purchased your product within the last six months, and another segment for those who have not made a purchase in the last six months but are still interested in your product. 

This approach can be effective in keeping your marketing campaigns focused on those most likely to buy from you, but it may also exclude some potential customers who might benefit from hearing about your product.

There are a few different ways that customer segmentation can be used for account based marketing software tools, each with its own advantages and disadvantages. The best approach depends on the specific needs of the business using the software tool and its customer base.

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Benefits of Customer Segmentation

  • Increases focus on key accounts.
  • Allows for more personalized marketing messages.
  • Helps to identify upselling and cross selling opportunities.
  • Improves customer retention rates.
  • Generates higher ROI from marketing campaigns.
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Drawbacks of Customer Segmentation

  • Can be time consuming and expensive to segment customers properly.
  • May result in lost sales if certain segments are ignored.
  • Requires ongoing maintenance to keep customer data accurate and uptodate.
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Best account based marketing software for Customer Segmentation

The best account based marketing software for Customer Segmentation should contain the ability to track and analyze customer behavior data. Additionally, the software should be able to segment customers based on their behavior data. Finally, the software should also contain tools that allow you to customize customer segments based on your specific needs. 

HubSpot, Marketo, Reachdesk, Alyce, and Terminus offer this feature. HubSpot provides the most customization options for customer segmentation, while Alyce and Terminus offer the best ability to track and analyze customer behavior data.

Lead Management

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Lead Management features for account based marketing software tools can be used in a number of ways.The most common use is to track leads and customers through the sales process from initial contact to sale. This allows businesses to see which methods are working best at acquiring new customers, and also helps them keep track of customer satisfaction levels.

Lead Management features can also be used for targeted marketing campaigns. By tracking which leads are interested in certain products or services, businesses can send out customized messages that are more likely to result in a sale. 

Additionally, by keeping track of customer interactions and purchases, businesses can develop deeper relationships with their best customers and better target future marketing efforts.

There are a few drawbacks to using Lead Management features for account based marketing software tools, however. First, it requires business owners to have a good understanding of how the feature works in order to get the most out of it. 

Second, if not used correctly, Lead Management features can actually lead to decreased sales due to over targeted or irrelevant messages being sent out to potential customers. Finally, some customers may find the tracking of their interactions and purchases to be intrusive.

Overall, Lead Management features for account based marketing software tools can be a valuable asset for businesses if used correctly. When used in conjunction with other marketing efforts, it can help businesses acquire new customers and develop deeper relationships with their best customers.

However, business owners need to have a good understanding of how the feature works in order to get the most out of it, and should be aware of the potential drawbacks before using it.

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Benefits of Lead Management 

  • Increases revenues by generating more leads and converting them into paying customers.
  • Helps you track and nurture your leads throughout the sales cycle.
  • Allows you to score your leads based on their behavior.
  • Marketing becomes more targeted and efficient, resulting in a higher ROI for your campaigns.
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Drawbacks of Lead Management 

  • There is a cost associated with lead management software and services.
  • You need to have a plan in place for how you will use the software and what processes you will put in place.
  • Lead management can be time consuming, especially if you have a large volume of leads.
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Best account based marketing software for Lead Management

The best account based marketing software for Lead Nurturing should have email drip campaigns that can be used to nurture leads over time. Additionally, the software should provide lead scoring functionality so that you can prioritize your sales and marketing efforts.

The best account based marketing software for Sales Enablement should provide sales intelligence features such as contact and company profiles, opportunity tracking, and deal management. 

Additionally, the software should integrate with your CRM system so that your sales team has visibility into all customer interactions. Most of the software on our list supports a Lead Nurturing feature to seamlessly help your ABM needs.

Engagement Tracking

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Engagement Tracking is a feature of account based marketing (ABM) software that allows you to track the interactions between your sales and marketing teams and your target accounts. This can be incredibly valuable in understanding which accounts are most engaged with your company, and where there may be opportunities for further engagement.

There are a few different ways to use Engagement Tracking features within your ABM software tool. The first is by tracking email engagement. This can include things like whether or not an email was opened, how many times it was opened, what links were clicked on, etc. This data can help you understand which types of emails are most effective at engaging your target accounts and driving them towards conversion. 

Another way to use Engagement Tracking features is by tracking website activity including things like which pages on your website were visited, how long each visit lasted, what actions were taken on each page, etc. This data can help you understand which parts of your website are most effective at engaging prospects and driving them down the funnel. 

Finally, you can also use Engagement Tracking features to track social media engagement such as mentions @replies retweets comments; this data helps you understand which social media channels are most effective at driving awareness and engagement with your target accounts. 

The downside to Engagement Tracking features is that they can be time consuming to set up and maintain. Additionally, if not used correctly, they can provide you with a lot of data that isn't necessarily actionable. For example, if you're only tracking email engagement but not sales conversion rate, it's difficult to know whether or not your emails are actually driving results. 

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Benefits of Engagement Tracking

  • Provides valuable insights into which accounts are most engaged with your brand
  • Helps you to focus your account based marketing efforts on the most engaged accounts.
  • Can help identify when an account is becoming less engaged, so you can take action to re-engage them.
  • Allows you to track progress over time and measure the success of your account based marketing efforts.
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Drawbacks of Engagement Tracking 

  • Requires ongoing effort to maintain and update.
  • Can be time consuming to set up and track if you have a large number of accounts.
  • May not provide insights into why an account is engaged or disengaged.
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Best account based marketing software for Engagement Tracking

The best account based marketing software for Engagement Tracking should have a tool that allows you to track every interaction on an account level. This means being able to see when someone has done something like opening an email or visiting your website, and then having the ability to quickly follow up with them.

The best software for tracking engagement will also have features that allow you to score your leads based on their interactions. This way, you can prioritize who you need to reach out to first, and make sure that you're working on the most valuable accounts first.

Consider using Alyce, 6Sense, Terminus, and Marketo if you're after this feature. Alyce, in particular, has an account based marketing feature that allows you to track every interaction on an account level. 6Sense also has a lead scoring feature that can help you prioritize your efforts. 

Meanwhile, Terminus has an ABM Playbook that can guide you through the process of building and executing your account based marketing strategy. Finally, Marketo's Engagement Studio can help you automate your outreach and follow up processes.

Third Party Integrations

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Third Party Integrations is a feature of account based marketing software tools that allows you to integrate your tool with other software applications. This can be useful if you want to use your tool in conjunction with other tools, or if you want to share data between different applications.

There are several reasons why you might want to use Third Party Integrations for your account based marketing. The main reason to use Third Party Integrations is that it can save you time and effort by allowing you to share data between different applications. 

For example, if you're using a CRM system and an email marketing system, you can use Third Party Integrations to automatically sync data between the two systems so that you don't have to manually enter it into each application.

Another reason to use Third Party Integrations is that it can help improve the accuracy of your data. If all of your data is stored in one place, it's easier to ensure that it's accurate and uptodate. When information is spread across multiple systems, there's a greater chance for error.

Third Party Integrations can also make it easier for team members who work with different software applications on a daily basis to collaborate on projects since they'll be able access the same information from one central location rather than having to search through multiple apps for the relevant data. 

However, there are also some potential drawbacks to using Third Party Integrations. One downside is that it can be difficult to set up and manage the integration between different applications. If you're not familiar with coding or technical jargon, setting up an integration can be a challenge.

Another potential drawback of using Third Party Integrations is that it can slow down your software tool if too many integrations are running at the same time. This is because each integration requires additional processing power from your computer in order to run properly. 

So, if you have a lot of integrations running at the same time, it's possible that your account based marketing software tool will run more slowly than usual. Overall, whether or not you use Third Party Integrations for your account based marketing software tool depends on your specific needs and preferences.

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Benefits of ThirdParty Integrations 

  • Provides data that can be used to create targeted marketing content.
  • Can help identify potential new customers.
  • Gives insights into which channels are most effective for reaching target accounts.
  • Helps track account engagement and progress over time.
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Drawbacks of ThirdParty Integrations 

  • May require additional investment to set up and maintain.
  • Can create data silos if not properly managed.
  • Third Party integrations can be unreliable, which can impact the quality of data.
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Best account based marketing software for Third Party Integrations

The best account based marketing software for third party integrations should have a CRM or other software integration. This will allow you to keep track of your sales and customer data in one place, and make it easier to manage your account based marketing campaigns. 

Additionally, the best account based marketing software for third party integrations should have an email marketing integration. This will allow you to create and send targeted emails to your customers, and track their engagement with your campaign.

Terminus and Demandbase are two examples of account based marketing software that offer CRM and email marketing integrations. Terminus offers a wide range of other integrations, making it a good option if you need to use multiple software platforms to manage your account based marketing campaigns, while Demandbase focuses specifically on account based marketing and offers a limited number of integrations.

API

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API features are a great way to automate your account based marketing tasks. However, there are some things you should keep in mind when using them.

First and foremost, API features can save you a lot of time by automating repetitive tasks. However, they can also be used to automate tasks that you may not want to or need to do manually. This can lead to problems if you're not careful about how you use them.

Second, API features can be used to integrate your account based marketing software tool with other software tools. This can be very useful if you want to use your account based marketing tool in conjunction with other tools for sales or customer relationship management (CRM). However, it's important to make sure that the integration is done correctly so that data isn't lost or corrupted.

Third, API features can be used to customize the behavior of your account based marketing software tool. For example, you might use an API feature to add a custom field to track leads from specific channels such as trade shows or webinars. However, you need to be aware that customizing your account based marketing tool in this way can make it more difficult for other users to understand and use.

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Benefits of API 

  • Allows for more targeted marketing to specific accounts.
  • Automates and scales account based marketing efforts.
  • Tracks which accounts are engaging with your content and tailor future content accordingly.
  • Allows you to better understand your target market.
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Drawbacks of API

  • Can be difficult to set up and manage.
  • Requires a lot of data to be effective.
  • May require additional investment in technology and resources.
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Best account based marketing software for API

The best account based marketing software for API should provide the ability to support multiple API integrations. This will enable you to connect your account based marketing software with other software applications that you use, such as your CRM system or email marketing platform. 

In addition, the best account based marketing software for API should also provide robust reporting and analytics capabilities so that you can track the performance of your campaigns and measure their effectiveness.

Printfection, Demandbase, Marketo, and HubSpot are all great options that offer an API to help you connect your account based marketing software with other software applications. 

Printfection offers a wide range of integrations with popular software applications, making it a great choice for those who want to connect their account based marketing software with multiple other applications. 

Meanwhile, Demandbase and Marketo both offer robust reporting and analytics capabilities, making them great choices for those who want to track the performance of their account based marketing campaigns. 

Lastly, HubSpot provides a wide range of integrations and offers robust reporting capabilities, making it a great choice for those who want to connect their account based marketing software with multiple other applications and track the performance of their campaigns.

Lead Nurturing

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Lead Nurturing is a process of developing relationships with prospects over time. It's usually done through a series of automated emails, but can also include other types of communications like phone calls, direct mail, or in person meetings. The goal is to move the prospect along the sales funnel by providing them with useful information at each stage so that they eventually become customers.

This feature is important for account based marketing because it allows you to keep your prospects engaged even if they're not ready to buy right away. By providing them with valuable content, you can stay top of mind so that when they are ready to make a purchase, they'll think of you first.

There are a few different ways to use lead nurturing features in your account based marketing software tool. The most common way is to set up automated email campaigns that deliver new content to your prospects on a regular basis. This could be weekly or monthly newsletters, educational guides, case studies, or anything else that would be useful to them. 

You can also use lead nurturing features to send one off emails when you have something new and relevant to share, like a new product release or an upcoming webinar. And finally, some tools also allow you to set up automatic phone calls or direct mailings as part of your lead nurture process.

The best way to use lead nurturing features in your account based marketing software tool will depend on your specific needs and goals. But regardless of how you use it, this feature can be incredibly valuable in helping you build relationships with potential customers and close more deals overall.

One downside of lead nurturing is that it can be time consuming to create all of the content that you'll need. If you don't have someone on your team who's dedicated to this task, it could fall by the wayside. 

Additionally, some people find automated emails to be annoying and will unsubscribe from your list if they feel like they're being bombarded with too many messages. So it's important to strike a balance between providing valuable information and not overwhelming your prospects.

Another potential downside is that lead nurturing only works if you have a good database of leads in the first place. If you're just starting out or if your target market is very small, it might not be worth investing in this feature until you've grown your list a bit more.

Overall, lead nurturing is a valuable tool for account based marketing software because it allows you stay top of mind with potential customers and close more deals overall. But there are some downsides to consider as well, like the potential for annoyance and the need for a good database of leads.

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Benefits of Lead Nurturing

  • Provides a method of tracking leads.
  • Allows you to score and rank leads based on engagement.
  • Gives you the ability to segment your lists.
  • Helps you create targeted content for each stage of the buyer's journey.
  • Can be automated to save time.
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Drawbacks of Lead Nurturing

  • Takes time to set up.
  • Requires ongoing effort to maintain and improve.
  • Can be difficult to measure the ROI of lead nurturing campaigns.
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Best account based marketing software for Lead Nurturing

The best account based marketing software for Lead Nurturing should allow you to collect and track customer data. Salesforce Pardot is a great account based marketing software for lead nurturing as it allows you to easily collect and track customer data. 

You can segment your leads based on their behavior and interests, and then create targeted campaigns that will resonate with them. Additionally, Salesforce Pardot provides powerful tracking capabilities so you can see which leads are engaging with your campaigns and how they are progressing through the sales cycle.

Reporting & Statistics

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Reporting & Statistics features are used to monitor the progress and performance of your account based marketing software tool. They can be used to identify areas where improvement is needed, track results over time, and compare the performance of different software tools.

There are a few things to keep in mind when using Reporting & Statistics features for your account based marketing software tool. First, make sure that you have selected the appropriate metric or dimension for your report. 

Second, be aware of any filters that you have applied to your data set that will impact the results that you see. Finally, remember that reporting & statistics should be used as one part of your overall evaluation process; they should not be relied upon exclusively.

The advantages of using Reporting & Statistics features for evaluating your account based marketing software tool are numerous. By monitoring key metrics, you can ensure that your tool is performing as expected and identify any areas where improvements may be needed. 

Additionally, tracking results over time can give you valuable insights into how well your campaigns are progressing and whether or not changes need to be made. Comparisons between different software tools can also help you determine which option is best suited for your needs.

However, there are also some disadvantages to consider before relying too heavily on Reporting & Statistics features. First, it is important to remember that data sets can sometimes be skewed by outliers or incorrect information. This means that Reports & Statistics should not be considered definitive proof of success or failure  rather, they should only provide a general overview. 

Additionally, depending on the specific metric being tracked, it may not always provide accurate information about campaign effectiveness. For example, if click through rates ( CTRs ) are being monitored, this does not necessarily mean that users are actually taking action after clicking through; they could simply be bouncing off the page immediately afterward. Therefore, while reporting & statistics certainly have their place in evaluating an ABM program’s success, it’s important not to use them as the sole basis for decision making.

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Benefits of Reporting & Statistics 

  • Helps you understand what's working.
  • Allows you to track progress and measure results.
  • Helps you make informed decisions about your account based marketing strategy.
  • Gives you the ability to show the impact of your account based marketing efforts to stakeholders.
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Drawbacks of Reporting & Statistics

  • Can be time consuming to set up and maintain.
  • Requires access to data that may not be readily available.
  • May require specialized skills or knowledge to interpret results.
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Best account based marketing software for Reporting & Statistics

The best account based marketing software for Reporting & Statistics should be able to track and report on marketing campaign performance, including leads generated, conversion rates, and ROI. It should also be able to track and report on the performance of individual marketing channels, such as email, social media, payperclick (PPC), and search engine optimization (SEO). 

Basically, it will make it easy to generate custom reports that can be shared with clients or management. Examples of software that offer reporting and statistics features include Pardot, HubSpot, Marketo, and Eloqua.

Contact Management

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Contact Management features are important for account based marketing software tools because they help you keep track of your contacts and manage your interactions with them. However, there are some drawbacks to using these features that you should be aware of before deciding whether or not to use them.

The main reason to use Contact Management features is that they can help you stay organized and efficient in your account based marketing efforts. By keeping track of who you have contacted and when, you can avoid duplicate efforts and make sure that you are following up with each contact in a timely manner. Additionally, by storing contact information in one central location, you can easily access it when needed and update it as necessary.

However, there are some potential downsides to using Contact Management features as well. First, if the software tool does not offer an easy way to export or backup your data, then you may risk losing all of your contact information if something happens to the tool itself (e.g., it crashes or is discontinued). 

Second, depending on how the feature is implemented, it could add extra steps to your workflow which could slow down overall efficiency. Finally, some people may prefer more traditional methods of managing their contacts (e..g, using a spreadsheet), so the learning curve associated with using the Contact Management features could be a deterrent for some users.

Overall, whether or not to use Contact Management features is a personal decision that depends on your specific needs and preferences. If you are looking for a way to streamline your account based marketing efforts, then these features may be worth considering. However, if you prefer more traditional methods or are concerned about potential downsides, then you may want to forego this feature altogether.

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Benefits of Contact Management 

  • Allows you to track and manage your contacts in one place.
  • You can segment your contacts by account, company size, or any other criteria.
  • Allows you to see the interactions you've had with each contact.
  • Helps you keep track of important information about each contact.
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Drawbacks of Contact Management 

  • If you don't keep your contact information up to date, it can become inaccurate.
  • Can be time consuming to manage if you have a lot of contacts.
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Best account based marketing software for Contact Management

The best account based marketing software for Contact Management should have the ability to segment your contacts into groups or lists so you can target them with specific campaigns. 

Additionally, the software should have a contact management system that allows you to track your interactions with each contact and create customized fields for tracking important information about them. Most of the software on our list features contact management functions. They vary in how comprehensive and customizable their tools are, however.

Lead Generation

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Lead Generation is a feature of account based marketing (ABM) software that enables you to generate leads for your business. This can be done through a variety of methods, such as online advertising, search engine optimization (SEO), or by using a lead generation service.

Lead Generation is an important part of ABM because it allows you to target potential customers who are interested in your product or service. By generating leads, you can then contact these prospects and attempt to sell them your product or service.

There are both advantages and disadvantages to using Lead Generation for your ABM strategy. The first advantage is that it allows you to reach a larger audience than you would be able to through other methods. This is because Lead Generation enables you to target potential customers who are already interested in what you have to offer.

The second advantage of using Lead Generation is that it can help you save time and money. This is because, once you have generated a list of leads, you can then use this list to contact these prospects directly. This saves you the time and expense of having to research and find potential customers yourself.

The third advantage of Lead Generation is that it gives you the ability to track your results. When using lead generation services, they will often provide tracking tools that allow you to see how many leads were generated, how many sales were made, and what keywords or phrases were used most often by those who visited your website or clicked on your ad. This information can be extremely valuable in helping you refine your marketing strategy moving forward.

There are also some disadvantages associated with Lead Generation for ABM purposes. The first disadvantage is that it can be difficult to generate quality leads if you do not know what you're doing. 

There are a lot of “lead generation” companies out there that simply collect email addresses and sell them as leads (known as “spamming”). These types of leads are generally not very good quality and will not result in many sales for your business. 

It's important that when using lead generation services, you do your research beforehand so that you only work with reputable companies that will provide high quality leads.

Another disadvantage of Lead Generation is that it takes time to generate results. Unlike other marketing strategies such as pay per click advertising, which can produce results almost immediately, lead generation can take weeks or even months before any significant results are seen. 

This means patience & perseverance is required when using this method must accept that there may not be an immediate return on investment (ROI). Finally, some people consider the act of generating leads as being too “salesy” and therefore, not an effective marketing strategy.

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Benefits of Lead Generation

  • Generates leads for account based marketing which in turn helps to increase sales pipeline and close more sales.
  • Helps create brand awareness and recognition.
  • Identifies potential customers who may be interested in your product or service.
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Drawbacks of Lead Generation

  • Lead generation can be a time consuming and expensive process.
  • There is no guarantee that the leads generated will result in sales.
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Best account based marketing software for Lead Generation

The best account based marketing software for Lead Generation should include a number of features to help you generate and track leads. First, the software should be able to capture leads from a variety of sources, including your website, social media pages, and third party directories. Once captured, the software should provide you with tools to track the progress of each lead and see which ones are converting into customers. 

Additionally, the software should offer Lead Generation tracking so you can see how many new leads you're generating each week or month. Finally, it's important to choose an account based marketing solution that integrates seamlessly with your customer relationship management (CRM) system so all of your data is centralized in one place.

Most of the software on our list includes these essential features, but we also looked for a few extras that can give you an edge when trying to generate leads. For example, some of the best account based marketing software solutions offer advanced segmentation capabilities so you can target your campaigns more effectively.

Additionally, many of the solutions on our list come with builtin contact management functionality so you can keep track of all your interactions with each lead in one place. Finally, some of the top solutions also offer sales intelligence features that provide valuable insights into how your sales team is performing and what areas need improvement.

Search/Filter

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Search/Filter features are very important for account based marketing software tools. They allow you to quickly and easily find the information that you need in order to make decisions about your accounts. However, they can also be difficult to use, and it is important to understand how they work before using them.

The first thing to understand about Search/Filter features is that they are designed to help you find specific information within a large database. For example, if you were looking for all of the accounts that had been created in the last month, you could use a Search/Filter feature to find those accounts quickly.

However, Search/Filter features can also be used to exclude certain types of information from your search results. For example, if you only wanted to see accounts that were active, you could use a Filter feature to exclude inactive accounts from your search results. This can be very useful when trying to narrow down your search results so that you only see relevant information.

There are two main types of Search/Filter features: simple filters and complex filters. Simple filters allow you to specify one or more criteria (such as account status) that must be met in order for an account to appear in your search results. Complex filters allow you to specify multiple criteria and can be used to create very specific search queries.

When using Search/Filter features, it is important to remember that they are designed to help you find information quickly. However, they should not be used as a replacement for careful analysis of your data. If you are not sure how to use a particular feature, or if you are unsure of what criteria to include in your filter, it is always best to consult with someone who is familiar with the software before proceeding.

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Benefits of Search/Filter

  • Allows you to focus your efforts on specific accounts that are more likely to convert into customers.
  • Allows you to easily see which accounts are most active and engaged with your brand.
  •  Helps you prioritize your outreach efforts by identifying the accounts that are most likely to respond positively to your marketing messages.
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Drawbacks of Search/Filter

  • May miss out on potential customers who do not fit the search criteria.
  • Requires more time and effort to set up and maintain than other types of marketing campaigns.
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Best account based marketing software for Search/Filter

Best account based marketing software for Search/Filter should have the ability to search and filter by account type, industry, location, size, etc. Additionally, the software should have the ability to track account based marketing campaigns and report on performance.

Some of the best account based marketing software platforms that offer search and filtering capabilities include Salesforce, HubSpot, and Pardot. These platforms also offer robust tracking and reporting features to help you measure the success of your account based marketing campaigns.

Salesforce offers the ability to search and filter by account type, industry, location, size, etc. Additionally, Salesforce provides robust tracking and reporting features to help users measure the success of their account based marketing campaigns.

On the other hand, HubSpot also offers the ability to search and filter by account type, industry, location, size, etc. In addition to this HubSpot provides users with detailed tracking and reporting capabilities so that they can measure campaign performance.

Meanwhile, Pardot rounds out the top three with its own search and filtering capability by account type, industry verticals, locations & more. Pardot also gives users extensive tracking & reporting tools so they can monitor progress & optimize their ABM strategy accordingly.

Campaign Personalization

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Campaign Personalization is a great way to customize your marketing campaigns for each account. You can segment your accounts by industry, company size, or any other criteria and then create targeted messages that speak directly to their needs.

The benefits of using campaign personalization are clear: you can improve your conversion rates by delivering more relevant content to your leads and customers. And since you're able to track results at the account level, you can easily measure ROI and make changes on the fly to optimize your campaigns.

There are a few potential drawbacks to consider as well. First, it can be time consuming to set up personalized campaigns for each account. Second, if you have a lot of accounts, it may be difficult to keep track of all the different messages you're sending out (and making sure they're all consistent). 

Finally, there's always the risk that something will go wrong with your automation and one group of people will receive the wrong message  which could alienate them from your brand entirely.

Then again, if you're able to successfully personalize your campaigns and avoid any of the potential pitfalls, the rewards can be great. So, it's really up to you to weigh the pros and cons and decide if campaign personalization is right for your business.

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Benefits of Campaign Personalization

  • Provides a more personalized and relevant experience for the recipient, which can lead to higher engagement rates.
  • Can help you segment your audience more effectively, making it easier to target specific accounts.
  • Allows you to track the effectiveness of your account based marketing campaigns and make necessary adjustments.
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Drawbacks of Campaign Personalization

  • May require more time and effort to set up initially.
  • If not done correctly, personalization can come across as creepy or intrusive.
  • There is a risk of over personalizing your campaigns, which can lead to unsubscribes or opt outs.
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Best account based marketing software for Campaign Personalization

The best account based marketing software for Campaign Personalization should be easy to use and allow you to personalize your marketing messages based on customer attributes. It should also integrate with your other marketing tools so you can easily segment and target your audience. Most of the top ten software on our list support campaign personalization and have other features like A/B testing, email automation, and marketing analytics.

Activity Dashboard

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Activity Dashboard features are an important part of any account based marketing software tool. They provide users with a quick and easy way to see all the activity that's going on in their accounts, including who's been contacted, what actions have been taken, and what results have been achieved.

The Activity Dashboard is a great way to keep track of your progress and make sure you're on track to reach your goals. However, there are a few things to keep in mind when using this feature. 

First, it's important to remember that not all activity is created equal. Just because someone has sent an email or made a phone call doesn't mean they're interested in doing business with you. Second, the dashboard only shows you information that's been entered into the system by users; it can't give you insights into what people are thinking or feeling about your brand. 

Finally, while the dashboard can be helpful for keeping track of progress, it shouldn't be used as a replacement for human interaction. If you're relying too heavily on the data from your account based marketing software tool, you could miss out on opportunities to build relationships and close deals.

However, despite these potential drawbacks, the Activity Dashboard is still a valuable tool for account based marketing. It can help you stay organized and focused, and it can give you insights that you wouldn't otherwise have access to. If used correctly, it can be a powerful asset in your arsenal.

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Benefits of Activity Dashboard for account based marketing

  • Allows you to see how much budget has been spent on each account, so you can monitor your ROI.
  •  Helps you to understand which activities are most effective in engaging your target accounts and leads to more efficient use of budget.
  •  Enables you to quickly identify any potential issues with an account and take corrective action.
  •  Provides a clear overview of all activity for each account, so you can track progress and measure success over time.
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Drawbacks of Activity Dashboard

  •  There is a risk that you will become too focused on the activity dashboard and lose sight of the bigger picture.
  •  The dashboard can be complex to set up and maintain, particularly if you have a large number of accounts.
  •  If not used correctly, the data from the dashboard can be misinterpreted, leading to incorrect decisions being made about your account strategy.
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Best account based marketing software for Activity Dashboard

The best account based marketing software for Activity Dashboard should have a way to view account activity and performance in one place. Additionally, the software should offer a way to segment accounts and activity by account type, industry, or other criteria.

Salesforce Marketing Cloud is one of the best account based marketing software platforms on the market. It offers an Activity Dashboard that gives users a clear view of account performance and activity. Additionally, Salesforce Marketing Cloud allows users to segment accounts by industry, company size, or other criteria.

Alternatively, HubSpot and Marketo are also both excellent account based marketing software platforms that offer an Activity Dashboard and account segmentation capabilities. They are slightly less expensive than Salesforce Marketing Cloud, but offer similar features and functionality.

Lead Segmentation

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Lead Segmentation is a way of organizing your leads into groups so you can target them more effectively with your marketing. There are many ways to segment leads, but the most common is by demographic information like industry, company size, job title, or location.

Lead Segmentation can be a very effective way to improve your marketing results. By targeting specific groups of leads with tailored messages, you can increase your response rates and close more deals.

There are some drawbacks to Lead Segmentation, however. First, it can be time consuming to set up and maintain lead segments. Second, if you're not careful about how you segment your leads, you could end up excluding potential customers who don't fit neatly into any one group. 

Finally, Lead Segmentation only works if you have enough data on each lead to accurately place them into a segment. If you're relying on guesswork, it's unlikely to be effective.

Then again, the benefits like increased response rates and more closed deals may be worth the effort for you. Ultimately, whether or not Lead Segmentation is a good fit for your business depends on your specific needs and goals.

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Benefits of Lead Segmentation

  • Provides a more targeted approach to marketing, which can lead to improved results.
  • Allows you to focus your efforts on those accounts that are most likely to convert.
  • Can help you better understand your target market and what they are looking for.
  • Lead segmentation can also help improve the quality of your leads.
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Drawbacks of Lead Segmentation

  • Can take a lot of time and effort to segment your leads properly.
  • There is a risk of over segmenting your leads, which can make it difficult to target them effectively.
  • If not done correctly, lead segmentation can also result in lower conversion rates.
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Best account based marketing software for Lead Segmentation

The best account based marketing software for Lead Segmentation should be able to segment leads based on criteria that you set, such as job title, company size, or industry. Additionally, the software should allow you to create custom lists of leads and export them to other marketing platforms, such as email marketing or social media. 

Generally, the more features and flexibility the software offers, the higher the price tag. However, there are a few good options that are both affordable and offer robust lead segmentation capabilities, such as Pardot or HubSpot Sales.

Pardot is a cloud based marketing automation tool that helps sales and marketing teams work together to attract, convert, close, and nurture leads. It has powerful lead segmentation capabilities that allow you to create custom lists of leads based on criteria such as job titles or company sizes. Additionally, Pardot allows you to export your lists of leads to other marketing platforms for further nurturing or followup. Pricing starts at $1,250/month for up to 10 users.

HubSpot Sales is a cloud based sales CRM with powerful lead management and segmentation features. It allows you to create custom lists of leads based on criteria like job title or company size so you can better target your outreach efforts. 

Additionally, it includes tools for email drip campaigns and automatic prospecting so you can keep your pipeline full of high quality leads without having to put in extra hours manually researching prospects yourself. Prices start at $50/month per user (billed annually).

Prospecting Tools

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Prospecting Tools is a feature within account based marketing software that allows users to quickly gather data about potential customers and then create targeted campaigns around this information. The feature includes tools for importing lists of leads, building custom criteria for target accounts, researching contact information, and creating multi-channel outreach plans.

The Prospecting Tools feature is useful for quickly gathering data about potential customers and then creating targeted campaigns around this information. The import list tool makes it easy to get started with a new lead list, and the custom criteria builder ensures that you are only targeting the most relevant accounts. 

The research contact tool helps you find the right decision maker at each company on your list, and the multichannel outreach planner ensures that your messages are coordinated across all channels (email, phone, social media) for maximum impact.

There are a few drawbacks to using Prospecting Tools as well. First, it can be time consuming to set up initial campaign parameters if you have a large number of leads or if you want to be very specific in your targeting. 

Additionally, because ProspectingTools relies on publicly available data sources (such as LinkedIn), there is always the possibility that some of your target contacts may have outdated or inaccurate information listed. 

Finally, because account based marketing requires a high degree of personalization and customization, it can be difficult to scale an ABM program without adding additional staff or outsourcing some of the work.

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Benefits of Prospecting Tools

  • Provides a way to target specific accounts that may be interested in your product.
  • Allows you to focus your marketing efforts on a smaller group of high value accounts.
  • Helps you better understand the needs and wants of your target account base.
  • Can improve overall customer lifetime value for those accounts.
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Drawbacks of Prospecting Tools

  • Requires more time and effort to set up and maintain compared to traditional marketing.
  • May require a larger budget than other marketing strategies.
  • Can be difficult to measure the ROI of an account based marketing campaign.
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Best account based marketing software for Prospecting Tools

The best account based marketing software for Prospecting Tools should be a part of your account based marketing software. Prospecting tools help you research companies and contacts, so you can identify the best prospects for your product or service. This can help you create targeted lists of companies and contacts, so you can focus your marketing efforts on the most promising leads.

Essentially, it should have features that allow sales and marketing to work together more closely. This can help ensure that your messages are aligned with your target audience, so you can deliver a consistent message across all channels. 

It can also help reduce friction between sales and marketing teams, so everyone is working towards the same goal. Consider using an account based marketing software that has a builtin CRM, so you can manage your leads and customers in one place. This can help you keep track of your interactions with each lead, so you can follow up more effectively. 

Examples of this software are HubSpot, Marketo, and Terminus. HubSpot offers a free CRM that sales and marketing teams can use to track their interactions with leads. Marketo is a paid account based marketing software that offers similar features, but also includes additional features such as lead scoring and nurturing. 

Terminus is another paid account based marketing software that offers similar features to HubSpot and Marketo, but also includes additional features such as ABM workflows and integrations with popular sales tools.

Alerts/Notifications

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Alerts/Notifications are a key feature of account based marketing software tools. By definition, an alert is a message that something requires attention, while a notification is an act of informing or giving notice to someone. In the context of account based marketing, alerts and notifications can be used to keep track of important events and changes within your target accounts. 

There are several ways that you can use the Alerts/Notifications feature in your account based marketing software tool. For example, you could set up an alert to notify you whenever a contact from one of your target accounts views your website. 

This would give you an indication that they are interested in what you have to offer, and it would allow you to reach out to them directly. Alternatively, you could set up a notification to let you know when an account's subscription expires. This would prompt you to reach out and try to renew their business. 

Overall, the Alerts/Notifications feature can be extremely useful for keeping track of important events and changes within your target accounts. However, it is important to note that this feature will only be as effective as the criteria that you set for it. If you do not set up appropriate alerts and notifications, then you may miss out on critical information about your target accounts.

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Benefits of Activity Tracking 

  • Provides insights into which accounts are most active and engaged.
  • Helps prioritize accounts for sales and marketing outreach.
  • Allows for more targeted content and messaging to be sent to specific account segments.
  • Can help identify when an account is in danger of churning.
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Drawbacks of Activity Tracking 

  • Activity data can be difficult to interpret and act on.
  • May require considerable investment in terms of time and resources to set up and maintain.
  • There is a risk of over targeting accounts, which can lead to them feeling bombarded with communications.
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Best account based marketing software for Alerts/Notifications

The best account based marketing software for alerts and notifications should have the ability to send alerts or notifications to specific groups of users based on certain conditions. It should also allow users to customize the types of alerts and notifications they receive, as well as the frequency with which they are received. Examples of conditions that could trigger an alert or notification include a new lead being generated, a change in the status of an existing lead, or a new opportunity being created.

Demandbase, Sendoso, and 6Sense Revenue AI are all examples of account based marketing software that include the ability to send alerts and notifications. Sendoso, in particular, offers a feature called Notifications & Triggers that allows users to create custom notifications based on conditions such as new leads, changes in lead status, or new opportunities. 

Demandbase also includes a feature called Alerts & Triggers that allows users to create custom alerts based on conditions such as new leads, changes in lead status, or new opportunities. 

6Sense Revenue AI also offers the ability to send notifications and alerts to specific groups of users. Meanwhile, 6Sense also has a Notifications feature that allows users to customize the types of notifications they receive, as well as the frequency with which they are received.

Activity Tracking

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Activity Tracking features are a great way to stay on top of your account based marketing progress. By tracking the activities that you and your team members complete, you can ensure that everyone is staying on track and making progress towards their goals.

There are a few different ways that you can use activity tracking features in your account based marketing software tool. First, you can use them to track the number of interactions that you have with each account. This includes things like phone calls, emails, meetings, and any other type of interaction. This information can be helpful in understanding how much contact you need to have with an account before they become interested in doing business with you.

Second, activity tracking features can also help you track the status of each account. This includes whether or not they are active leads, opportunities, or customers. This information can be useful in determining where accounts are in their buyer's journey and what kind of content or offers will be most effective at moving them forward.

Finally, activity tracking features can also help you monitor the performance of your team members. By seeing which team members are completing more activities and which ones aren't, you can identify areas where someone may need more training or coaching. Additionally, this data can be used to praise high performing team members and give them recognition for their efforts.

Overall, activity tracking features are a valuable addition to any account based marketing software tool. They can help you stay on top of your progress, understand how much contact is needed with each account, track the status of accounts, and monitor the performance of your team members.

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Benefits of Activity Tracking 

  • Provides insights into which accounts are most active and engaged.
  • Helps prioritize accounts for sales and marketing outreach.
  • Allows for more targeted content to be sent to specific account segments.
  • Can help identify when an account is in danger of churning.
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Drawbacks of Activity Tracking 

  • Activity data can be difficult to interpret and act on.
  • May require considerable investment in terms of time and resources to set up and maintain.
  • There is a risk of over-targeting accounts, which can lead to them feeling bombarded with communications.
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Best account based marketing software for Activity Tracking

The best account based marketing software will have features that allow you to track every interaction a customer has with your brand. This could include social media mentions, website visits, email clicks and more. By tracking these interactions, you’ll be able to better understand what content or messaging is resonating with your target audience. 

Additionally, this data can help inform future ABM campaigns so that they are even more targeted and effective. Plus, if you’re able to track the ROI of your ABM campaigns, you can further optimize your efforts.

The best software with activity tracking features includes HubSpot, Pardot, and Marketo. HubSpot’s software is free and includes activity tracking as well as other features like email marketing, website analysis, and CRM. 

Pardot’s pricing starts at $1,250/month and also includes activity tracking along with features like lead nurturing and scoring, email automation, and ROI reporting. Lastly, Marketo’s pricing begins at $895/month but requires a minimum commitment of 12 months; it too has an extensive feature set that comprises activity tracking along with others such as lead management, engagement scoring, budgeting tools, and predictive analytics.

Personalization

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Personalization features are a great way to tailor your account based marketing software tool to your specific needs. You can use them to target specific accounts, customize content, and track results.

However, personalization features can also be a double edged sword. If not used correctly, they can create a false sense of security and lead to wasted time and resources.

A benefit of personalization features is that they allow you to target specific accounts. This can be a great way to focus your efforts and make the most out of your time. If you know who your ideal customer is, you can use personalization features to create content that speaks directly to them.

Another benefit is that they give you the ability to track results. This data can be invaluable in understanding what works and what doesn’t in your account based marketing strategy.

However, there are also some potential downsides to using personalization features. One downside is that if not used correctly, they can lead to wasted time and resources. For example, if you create too much personalized content, it may never be seen by anyone outside of your target account list. Another downside is that personalization features can create a false sense of security. It’s important to remember that even with personalized content, there’s no guarantee that an account will engage with it or convert into a customer.

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Benefits of Personalization

  • Allows you to focus your marketing efforts on specific accounts that are more likely to convert.
  • Helps you create content tailored to the needs and interests of your target account.
  • Builds relationships with key decision makers at your target accounts.
  • Increases the chance of success for your account based marketing campaigns.
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Drawbacks of Personalization

  • Can be time consuming to create personalized content.
  • Requires a deep understanding of your target accounts and their needs.
  • There is a risk of coming across as too salesy or pushy if you personalize your content too much.
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Best account based marketing software for Personalization

The best account based marketing software for personalization should have the ability to manage a high volume of accounts and meet deadlines. It should also have features that allow you to segment your audience, customize your messages, and track results. Moreover, the software should be easy to use and offer a wide range of integrations.

Alyce is the best account based marketing software for personalization. It has the ability to manage a high volume of accounts and meet deadlines. It also has features that allow you to segment your audience, customize your messages, and track results. Moreover, the software is easy to use and offers a wide range of integrations.

Alternatively, Terminus, Reachdesk, and Marketo are also great account based marketing software options that offer personalization features. Terminus provides a platform to help you target, engage, and convert your ideal customers. Reachdesk offers customizable account based marketing plans and templates to make it easy for you to get started. Marketo provides the ability to segment your audience so that you can send personalized content.

Real Time Data

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Real Time Data is a feature of some account based marketing software tools that allows you to see how your campaigns are performing in real time. This can be useful for troubleshooting issues or seeing which campaigns are working well and which ones need improvement.

There are several advantages to using Real Time Data features in your account based marketing software tool. First, it can help you identify problems with your campaigns quickly so that you can fix them before they cause too much damage. Second, it can give you insight into which campaign strategies are working well and which ones need to be tweaked. Finally, it can help you track your progress over time and make sure that your overall strategy is on track.

However, there are also some disadvantages to using Real Time Data features in your account based marketing software tool. First, if something goes wrong with the data collection or analysis process, it could lead to inaccurate results.

Second, if the data is not properly processed or interpreted, it could lead to incorrect conclusions about what is working well and what needs improvement in your campaign strategy. Finally, if you rely too heavily on Real Time Data features, you could miss out on important insights that can only be gained by looking at data over a longer period of time.

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Benefits of Real Time Data

  • Provides more accurate and uptodate information about potential customers.
  • Helps you to identify trends and patterns in customer behavior.
  • Allows you to tailor your marketing messages more effectively.
  • Can help you to improve your overall marketing strategy.
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Drawbacks of Real Time Data 

  • There is always the potential for data entry errors.
  • Data can be misinterpreted if not used correctly.
  • Realtime data can be expensive to obtain and maintain.
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Best account based marketing software for Real Time Data

The best account based marketing software for Real Time Data should be able to track changes in customer behavior and preferences over time. It should also be able to provide insights into how these changes can be used to improve marketing strategies. 

The best account based marketing software for Real Time Data will vary depending on the specific needs of your business. However, some examples of popular options include Salesforce Marketing Cloud, HubSpot Sales, and Pardot B2B Marketing Automation. 

Salesforce Marketing Cloud is a popular choice for businesses that need to track customer behavior and preferences over time. It provides users with insights into how changes in customer behavior can be used to improve marketing strategies. 

HubSpot Sales is another popular account based marketing software option that helps businesses track customer behavior and preferences over time. It also provides users with insights into how these changes can be used to improve marketing strategies.

Dashboard

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Dashboard features are an important part of account based marketing software tools. They provide users with a quick and easy way to see how their campaigns are performing, what actions need to be taken next, and where improvements can be made. Basically, dashboards are designed to give users a high level overview of their account based marketing efforts.

There are a few different ways that you can use dashboard features in your account based marketing software tool. The first is by using the default settings. These settings will typically show you the most important metrics for your campaigns, such as conversion rates, leads generated, and cost per lead. If you want to see more detailed information about your campaigns, you can customize the dashboard to display additional data points.

Another way to use dashboard features is to create custom reports. This allows you to pull specific data sets that are relevant to your business goals and objectives. For example, if you want to track how many new customers you acquired through your account based marketing efforts last month, you can create a report that shows this information. Custom reports give you greater flexibility in terms of what data you can track and how it is displayed.

Finally, some account based marketing software tools allow you to share Dashboard views with other users or teams within your organization. This can be helpful if there are certain people who need access to campaign performance data but don’t have time to log into the software tool themselves on a daily basis. By sharing Dashboard views, everyone stays up to date on progress without having duplicate workflows.

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Benefits of Dashboard

  • Helps track your progress and performance.
  • Allows you to see what's working and what isn't.
  • Gives you insights into your customers' behavior.
  • Helps you segment and target your audience more effectively.
  • Improves the effectiveness of your marketing campaigns.
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Drawbacks of Dashboard

  • Dashboards can be overwhelming if they are not designed properly.
  • They can be difficult to interpret if you don't know what you're looking for.
  • You may need to consult with someone who is familiar with dashboards in order to get the most out of them.
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Best account based marketing software for Dashboard

The best account based marketing software for Dashboard should have an easy to use interface that is intuitive and efficient. It should also have a robust workflow that allows you to manage your accounts easily. 

Additionally, the best account based marketing software for Dashboards should be able to provide you with comprehensive reporting so that you can track your progress and performance.

Besides these, the best account based marketing software for Dashboards should also have some key features like the ability to manage multiple accounts easily, a robust workflow that allows you to manage your accounts easily, and comprehensive reporting so that you can track your progress and performance. All the software listed here supports this feature. They also come with a free trial so that you can test them before making a purchase.

Pipeline Management

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Pipeline Management features are used to track the sales process for a product or service from beginning to end. This includes tracking leads, opportunities, and customers. Pipeline Management features can help you identify bottlenecks in your sales process and make adjustments accordingly.

The main reason to use Pipeline Management features is to increase efficiency in your sales process. By tracking every step of the sale, you can quickly identify where things are going wrong and make changes to improve your close rate. Additionally, Pipeline Management can help you forecast future sales by understanding which deals are likely to close and when.

There are a few downsides to using Pipeline Management features as well. First, it can be time consuming to set up and maintain accurate records for each stage of the sale. Second, if not used correctly, Pipeline Management can create more work for yourself by forcing you to constantly update data points that may not be relevant anymore. 

Finally, some account based marketing software tools do not offer robust enough reporting capabilities within their Pipeline Management feature – so you may need to supplement with another tool or export data into Excel for further analysis.

Overall, Pipeline Management features can be a helpful addition to your account based marketing toolkit – but they may not be right for everyone. If you’re willing to put in the time to set up and maintain accurate records, and if you need detailed sales reporting capabilities, then Pipeline Management features could be a valuable asset. 

However, if you prefer a simpler account based marketing setup, or if you don’t have the time to invest in data upkeep, then Pipeline Management might not be the best solution for you.

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Benefits of Pipeline Management 

  • Allows you to see the entire sales process from start to finish.
  • Helps you identify potential bottlenecks and areas for improvement.
  • Gives you a clear picture of your sales pipeline and where each account is at in the buying cycle.
  • Allows you to track progress and performance over time.
  •  Helps you manage your resources more effectively.
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Drawbacks of Pipeline Management 

  • Can be time consuming to set up and maintain.
  • Requires a high level of organization and attention to detail.
  • May not be necessary for small businesses with simple sales processes.
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Best account based marketing software for Pipeline Management

The best account based marketing software for Pipeline Management should help you manage your sales pipeline and track deals through every stage of the sales cycle. Moreover, it should be able to help you prioritize opportunities, forecast sales performance, and measure success. 

Additionally, the best account based marketing software for Pipeline Management should provide features such as opportunity tracking and sales performance reporting. 

Opportunity Tracking: The ability to track opportunities through every stage of the sales cycle is critical for Pipeline Management. Look for an opportunity tracking feature that allows you to see all your deals in a single view and quickly identify which ones are stuck at which stage. Moreover, the feature should allow you to set reminders and triggers so that you can take action on them in a timely manner.

Sales Performance Reporting: A good Pipeline Management solution must offer sales performance reporting capabilities so that you can track your progress against goals and objectives. The reports should give you visibility into key metrics such as conversion rates, win/loss ratios, average deal size, etc. Additionally, they should allow you to drill down into specific data points so that you can troubleshoot any issues along the way.

Some of the software on our list supports this feature. Pick the software according to your needs and budget.

Customer Database

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Customer Database features are essential for account based marketing software tools. They provide the ability to segment your customers and leads into different groups, so you can target them more effectively with your marketing campaigns.

The main reason to use customer database features is to improve your ROI from your marketing efforts. By targeting specific groups of customers with tailored messages, you can increase the chances that they'll take the desired action, whether it's buying a product, signing up for a service, or simply engaging with your brand.

Another benefit of using customer databases is that they make it easier to track results from your campaigns. You can see which segments are responding best to your messages and adjust future campaigns accordingly. This helps you finetune your ABM strategy over time and get the most out of your budget.

There are a few potential drawbacks to using customer databases for ABM, however. First, if not used correctly, they can lead to oversaturation – bombarding leads with too many targeted messages and turning them off before they've even had a chance to engage with your brand. 

Second, setting up and maintaining customer databases requires some technical expertise; if you're not comfortable working with data, it might be better to leave this task to someone on your team who is. 

Finally, there's always the risk that something could go wrong when segmenting or targeting customers; if you accidentally send sensitive information ( like purchase history )to the wrong group, you could damage relationships irreparably. For these reasons, it's important to weigh the pros and cons of using customer databases carefully before deciding whether or not they're right for your business.

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Benefits of Customer Database

  • Provides a comprehensive view of the customer, including contact information, previous interactions, and purchase history.
  • Helps identify key decision makers and influencers within an organization.
  • Allows for more personalized marketing messages and content.
  • Can segment customers based on criteria such as industry, company size, or location.
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Drawbacks of Customer Database

  • May require a significant investment to set up and maintain.
  • Can be difficult to keep accurate and uptodate, especially if customer information is spread across multiple systems.
  • May require specialized skills or knowledge to manage effectively.
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Best account based marketing software for Customer Database

The best account based marketing software for Customer Database should be able to automatically create marketing plans and campaigns based on the client’s purchase history. It should also be able to track customer engagement with the company, so that you can determine what is working and what needs improvement. Additionally, this software should provide insights into how customers interact with your brand across different channels.

Terminus, Demandbase, LeanData, and 6Sense are all great options for ABM software that offer a variety of features to help you create targeted marketing plans and campaigns, track customer engagement, and gain insights into customer behavior. 

Terminus, in particular, offers a feature called “AccountBased Engagement,” which allows you to see the interactions each account has had with your brand across all channels, so that you can better understand what is working and where there is room for improvement. 

Demandbase also has a feature called “ABM Insights” which provides insights into how customers are interacting with your brand, so that you can make informed decisions about your marketing strategy. LeanData offers a “LeadtoAccount Matching” feature that automatically creates marketing plans and campaigns based on customer purchase history, so that you can focus your efforts on the accounts that are most likely to convert. Lastly, 6Sense has a similar feature called “Predictive Scoring,” which uses machine learning to identify the best prospects for your products or services.

Real Time Notifications

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Real Time Notifications is a feature that allows you to receive notifications whenever a target account is updated in your software tool. This can be useful for keeping track of changes made to an account, or for quickly responding to new leads. However, there are some potential drawbacks to using this feature.

One downside is that Real Time Notifications can be disruptive if you're not expecting them. For example, if you're working on something else and suddenly get a notification about an update to an account, it can break your concentration and disrupt your workflow. Additionally, if you receive too many notifications, it can become overwhelming and make it difficult to keep track of everything.

Another thing to consider is that Real Time Notifications may not always contain accurate or uptodate information. If there's a delay in the software tool receiving the information from the target account (which isn't uncommon), then you may end up getting notified about something that's no longer relevant. Finally, some people might find the constant stream of notifications stressful or annoying; depending on your personality type, this could impact how effective use of Real Time Notifications is for you personally.

Then again, there are some advantages to using Real Time Notifications. One is that you can be sure not to miss any important updates from your target accounts. Additionally, it can help you quickly respond to new leads; if you're the first person to reach out after an account has been updated, you're more likely to get their business. 

And finally, it's a relatively low cost way to stay on top of your account based marketing software tool; compared to other features (like automatic email alerts), Real Time Notifications doesn't require much setup or configuration.

Overall, whether or not Real Time Notifications is a valuable addition to your account based marketing software tool depends on your individual needs and preferences. If you find that constant notifications are disruptive or stressful, then it might not be worth enabling this feature. However, if being able to quickly respond to new leads is important to you, then Real Time Notifications could be a useful tool.

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Benefits of Real Time Notifications 

  • Provides a way for businesses to connect with their customers on a more personal level.
  • Allows businesses to send messages in real time, which can be beneficial for sales and marketing purposes.
  • Can increase customer engagement and loyalty.
  • Helps businesses track customer behavior and preferences.
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Drawbacks of Real Time Notifications 

  • Can be intrusive and disruptive.
  • May cause customers to unsubscribe or opt out if they receive too many notifications.
  • Not all businesses will benefit from real time notifications, particularly those who do not have a need for timely communication with their customers.
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Best account based marketing software for Real Time Notifications

The best account based marketing software for Real Time Notifications should have the ability to provide users with realtime notifications whenever a new lead or customer is generated. The software should also be able to track all interactions between the company and its customers, including phone calls, emails, and social media activity. 

Additionally, the best account based marketing software for Real Time Notifications should have features that allow users to segment their leads and customers into different groups so that they can target them more effectively. Samples of some of the best account based marketing software for Real Time Notifications include HubSpot Sales, Pardot, and Marketo.

Interaction Tracking

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Interaction Tracking is a feature of account based marketing software tools that allows you to track interactions between your company and specific accounts. This information can be used to better understand the relationships between your company and its customers, as well as to improve future interactions.

There are several ways to use Interaction Tracking features for your account based marketing software tool. One way is to use it to track customer engagement with your brand or product. This could include tracking how often they visit your website, what pages they view, whether they download any materials, etc. 

Additionally, interaction tracking can be used to monitor sales conversations and identify opportunities for further selling within specific accounts. Finally, this data can also be used simply for research purposes – understanding which interactions are most common (and therefore potentially most important) for certain types of customers.

The advantages of using Interaction Tracking features in your account based marketing software tool are clear: improved understanding of customer behavior and needs, more targeted sales conversations, and access to valuable data for research purposes. 

However, there are also a few potential disadvantages worth considering before implementing this feature into your ABM strategy. First is the issue of privacy: some customers may not be comfortable with their interactions being tracked by a third party software tool (even if those interactions are anonymized). 

Additionally, interaction tracking requires ongoing effort and maintenance from users in order to keep accurate data; if not done properly, the resulting information may not be useful or actionable. 

Finally, depending on how it’s used, interaction tracking data could potentially create competitive pressure between different departments or teams within an organization – so it’s important to consider how this information will be accessed and utilized before deciding whether or not to implement it into your ABM strategy.

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Benefits of Interaction Tracking

  • Allows you to see which interactions are most effective in driving conversions.
  • Helps you optimize your account based marketing strategy by identifying what content and messaging is resonating with your target accounts.
  • Enables you to track the entire customer journey from first interaction to conversion.
  • Provides insights into which channels are most effective at reaching your target accounts.
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Drawbacks of Interaction Tracking

  • Interaction tracking can be difficult to set up and requires a high level of technical expertise.
  • It can be time consuming to track all the different interactions that take place across multiple channels.
  • You need to have a robust marketing automation platform in place in order to make interaction tracking effective.
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Best account based marketing software for Interaction Tracking

The best account based marketing software for Interaction Tracking should be able to track customer interactions with your brand across all channels. Moreover, it should allow you to identify and score potential customers based on their interactions. Additionally, the software should also provide tools for creating targeted marketing campaigns and measuring their effectiveness. 

Examples of interaction tracking software include HubSpot, LeanData, Marketo, and Demandbase. HubSpot offers a free interaction tracking tool that can be used to track customer interactions across all channels, including email, social media, and your website. 

LeanData provides a free interaction tracking tool that can be used to identify and score potential customers based on their interactions. Marketo offers a paid interaction tracking tool that can be used to create targeted marketing campaigns and measure their effectiveness. 

Demandbase also offers a paid interaction tracking tool that can help you track customer interactions across all channels and identify high value prospects.

Performance Metrics

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Performance Metrics is a feature in account-based marketing software tools that allow you to track the performance of your marketing campaigns. It can help you determine which campaigns are performing well and which ones need improvement.

The Performance Metrics feature can be used to track a variety of metrics, including leads generated, conversion rate, cost per lead, and return on investment. This information can be helpful in determining which account-based marketing strategies are working well and which ones need to be tweaked.

There are both positive and negative aspects to using Performance Metrics for your account-based marketing efforts. On the positive side, it can help you fine-tune your campaigns and make sure that they're as effective as possible. 

On the negative side, it's important to remember that not all metrics are created equal; some may be more important than others depending on your business goals. Additionally, too much focus on performance metrics can lead to the vanity metric syndrome, where you place too much importance on measures that don't necessarily correlate with success.

Overall, using Performance Metrics features in your account-based marketing software tool can be beneficial if used correctly; however, it's important not to get too caught up in the numbers without considering other factors such as customer satisfaction or brand awareness.

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Benefits of Performance Metrics

  • Helps you track and measure progress against specific goals.
  • Provides insight into which strategies are working and which ones need to be improved.
  • Allows you to track the ROI of your account based marketing efforts.
  • Helps you identify opportunities for upselling and cross-selling.
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Drawbacks of Performance Metrics

  • Can be time-consuming to set up and track.
  • Requires regular maintenance and updates.
  • May require investment in software or other tools to properly track metrics.
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Best account based marketing software for Performance Metrics

There is a lot of account based marketing software on the market, so it can be difficult to choose the best one for your needs. However, some factors you may want to consider include the ability to track and measure key performance metrics, segment accounts by criteria such as industry, size, or location, customize campaigns for each account, and integrate with other marketing and sales tools.

Examples of account based marketing software that offer these features include Terminus, Engagio, and 6sense. Terminus, for example, offers an Account Score feature that grades accounts based on their engagement level with your brand. It also allows you to segment accounts by criteria such as industry, size, or location and customize campaigns for each account.

6sense provides similar features with its Insights Engine, which uses artificial intelligence to identify the best time to reach an account and what type of content will be most effective. Meanwhile, Engagio offers an Account Based Marketing Platform that provides a suite of tools to help you plan, execute, and measure your account based marketing campaigns. It also allows you to segment accounts by criteria such as industry, size, or location and customize campaigns for each account.

Finally, 6sense also offers an Account Based Marketing Platform that provides a suite of tools to help you plan, execute, and measure your account based marketing campaigns. It also allows you to segment accounts by criteria such as industry, size, or location and customize campaigns for each account.

Prioritization

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Prioritization features are very important for account-based marketing software tools. They allow you to prioritize your accounts and contacts according to your own criteria. This is extremely helpful in keeping your account base organized and tidy. Additionally, it makes it easy to identify which accounts are most important to you and your business goals.

There are a few different ways that you can use the Prioritization feature in an account-based marketing tool. The first way is by manually setting priorities for each of your accounts or contacts. This can be done by clicking on the Set Priority button next to each account or contact in the list view. You can also set priorities by using the drag-and-drop function in the list view. Simply click on an account or contact and drag it up or down to change its priority level.

The second way that you can use this feature is through automatic prioritization rules. These rules let you automatically prioritize your accounts and contacts according to certain criteria, such as how recently they were contacted or how often they purchase from you. 

To set up automatic prioritization rules, click on the Rules tab at the top of the page and then click Create Rule. From here, you'll be able to select what criteria should be used to automatically prioritize your accounts and contacts.

The third way that you can use the Prioritization feature is through contact scoring. Contact scoring allows you to assign points to each of your contacts based on their engagement with your brand. The more engaged a contact is, the higher their score will be. 

You can use contact scores to automatically prioritize your accounts and contacts. To set up contact scoring, click on the Scoring tab at the top of the page and then click Create Score. From here, you'll be able to select what criteria should be used to calculate scores for your contacts.

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Benefits of Prioritization

  • Enables you to tailor your message and approach for each account.
  • Helps you focus your sales and marketing efforts on the accounts that are most likely to result in revenue.
  • Allows you to track account progress and measure success over time.
  • Provides a way to identify upsell and cross-sell opportunities within your customer base.
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Drawbacks of Prioritization

  • Can be time-consuming and resource-intensive to implement.
  • May require changes to your sales and marketing processes.
  • Can be difficult to maintain over time as your business grows and changes.
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Best account based marketing software for Prioritization

There is no one-size-fits-all answer to this question, as the best account based marketing software for your business will depend on a number of factors, including your budget, your company's specific needs, and your preferences. However, some popular options for account based marketing software include Pardot, HubSpot Sales CRM, and Marketo Engage.

Pardot is a popular choice for account based marketing software, as it offers a number of features specifically designed to help businesses prioritize and target their accounts. HubSpot Sales CRM is another popular option, as it provides users with powerful tools for managing their sales pipeline and tracking customer interactions. Marketo Engage is also a popular choice, as it offers robust account-based marketing capabilities, including the ability to segment accounts and create targeted campaigns.

Campaign Analytics

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Campaign Analytics features are an important part of any account based marketing software tool. They allow you to track the performance of your campaigns and make necessary adjustments to improve their effectiveness.

There are a few things to consider when using campaign analytics features. First, you need to decide what metrics you want to track. Second, you need to set up tracking for those metrics. And third, you need to interpret the data that is collected.

The most important thing is to choose the right metrics to track. You should focus on those that will give you the most insights into how your campaigns are performing and where improvements can be made. Some examples of useful campaign analytics include conversion rates, click-through rates, engagement levels, and cost per lead or sale.

Once you have chosen the metrics you want to track, setting up tracking is relatively straightforward. Most account based marketing software tools will have built-in campaign analytics features that allow you to simply enter the relevant information and start collecting data. However, if your software does not have this functionality built in, there are many free and paid options available online that can provide similar results.

Interpreting campaign analytics data can be more challenging than setting up tracking itself. There is a lot of data that can be collected, and it can be difficult to know what it all means. The best way to approach this task is to focus on the metrics that are most important to you and your business goals. Once you have a good understanding of how those metrics relate to your campaigns, you will be able to better interpret the data and make necessary adjustments.

Overall, campaign analytics features are an essential part of any account based marketing software tool. They allow you to track the performance of your campaigns and make necessary improvements. Choose the right metrics to track, set up tracking for those metrics, and interpret the data carefully in order understand how your campaigns are performing and where improvements can be made.

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Benefits of Campaign Analytics

  • Allows you to track and measure the performance of your campaigns to optimize and improve their effectiveness.
  • Helps you understand which channels and messages are most effective in reaching your target accounts.
  • Enables you to track engagement with your campaigns at the account level, so you can see which accounts are most interested and engaged.
  • Allows you to segment your target accounts by campaign performance, so you can focus your efforts on the most promising leads.
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Drawbacks of Campaign Analytics

  • Requires a significant investment of time and resources to set up and maintain.
  • Can be difficult to interpret and act on the data without a deep understanding of statistical analysis.
  • May not be able to provide insights into why certain accounts are more responsive to certain campaigns than others.
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Best account based marketing software for Campaign Analytics

There is no one-size-fits-all answer to this question, as the best account based marketing software for campaign analytics will vary depending on the specific needs of your organization. However, some popular options include Marketo Engage, Pardot, and HubSpot Sales. 

Marketo Engage is a good choice for organizations that need robust campaign analytics capabilities, while Pardot is a good option for those who need more basic features. HubSpot Sales is a good option for organizations that want to integrate their sales and marketing data.

Customizable Templates

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Customizable Templates features for your account based marketing software tool is an excellent way to quickly and easily create professional looking marketing materials. However, there are a few potential downsides to this feature that you should be aware of before using it.

On the plus side, customizable templates can save you a lot of time and effort when creating marketing materials. They can also help ensure that your materials look consistent and professional. Additionally, most template-based tools offer a wide range of customization options, so you can really tailor your materials to match your brand identity.

However, there are a few potential drawbacks to using customizable templates as well. First, if you're not careful, it's easy to end up with generic-looking materials that don't really reflect your brand personality. 

Second, unless you take the time to learn how to use the customization features properly, you may not be able to achieve the results you're hoping for. Finally, some template-based tools can be quite expensive; if cost is a concern for you, make sure to compare prices before committing to any one option.

Overall, customizable templates can be a great way to save time and create professional-looking marketing materials. However, they're not right for everyone; make sure to weigh the pros and cons carefully before deciding whether or not this feature is right for you.

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Benefits of Customizable Templates

  • Allows you to tailor your marketing messages to specific accounts.
  • Helps you focus your account-based marketing efforts on the most promising accounts.
  • Eliminates guesswork by providing insight into what has worked with similar accounts in the past.
  • Allows you to replicate and scale successful account-based marketing campaigns.
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Drawbacks of Customizable Templates 

  • Can be time-consuming to create and maintain.
  • Requires a deep understanding of your target accounts and what motivates them.
  • May require the help of a professional designer or copywriter to create high-quality templates.
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Best account based marketing software for Customizable Templates

The best account based marketing software for customizable templates is Pardot. It offers a wide range of customizable templates that can be used to create beautiful and engaging emails, landing pages, and forms. Additionally, Pardot also provides a powerful drag-and-drop builder that makes it easy to customize your templates without having to code.

Alternatively, if you are looking for a more affordable solution, HubSpot Sales provides a limited selection of customizable templates. However, its drag-and-drop editor is very user-friendly and makes it easy to create custom emails, landing pages, and forms.

Conversion Tracking

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Conversion Tracking is an essential feature for any account based marketing software tool. It allows you to see which of your marketing efforts are driving results and conversions, and which ones are falling flat.

There are a few different ways to set up Conversion Tracking. The most basic way is to simply track the number of leads or sales that come through each touchpoint in your marketing funnel. This can be done manually, but it's much easier to set up if your software has built-in conversion tracking capabilities.

Another way to use conversion tracking is by setting up specific goals for each lead or contact in your database. For example, you might want to track how many people fill out a form on your website, download a white paper from your site, or sign up for a free trial of your product. By setting these goals upfront, you can more easily measure the success of your account based marketing campaigns later on down the road.

The bottom line is that conversion tracking is an important part of any effective account based marketing strategy. Without it, it would be very difficult (if not impossible) to know which campaigns are actually driving results and generating ROI.

The only downside to conversion tracking is that it can be a bit time-consuming to set up, especially if you're not using a software tool that has built-in conversion tracking capabilities. However, the benefits far outweigh the costs, so I would highly recommend setting up some form of conversion tracking for your account based marketing efforts.

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Benefits of Conversion Tracking

  • Allows you to see which of your marketing efforts are driving the most conversions and leads.
  • Allows you to attribute conversions and leads to the specific marketing channels, campaigns, touchpoints that drove them.
  • Provides insights into which account based marketing strategies are most effective so you can replicate successful tactics.
  • Helps you optimize your account based marketing spend by identifying underperforming channels and campaigns.
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Drawbacks of Conversion Tracking 

  • Conversion tracking can be complex to set up and manage, particularly if you have a large number of campaigns and touchpoints.
  • May require the use of specialized software or services, which can add to the complexity and cost.
  • Can create privacy concerns if not managed properly, as it involves tracking individuals’ interactions with your brand.
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Best account based marketing software for Conversion Tracking

There is a lot of account based marketing software available, but it can be difficult to know which one is best for conversion tracking. Some factors to consider include the features offered, ease of use, and price.

One option that offers a great set of features and is easy to use is Pardot. It starts at $1,250 per month and offers a free trial so you can try it before you buy it. Another option that has similar features and pricing is HubSpot Sales.

Pardot is a great option for account based marketing software because it has features specifically designed for tracking conversions. For example, you can create landing pages and forms to track leads, and see which campaigns are generating the most conversions. You can also use Pardot's lead scoring system to prioritize prospects based on their likelihood to convert.

Meanwhile, HubSpot Sales also offers conversion tracking features, but its focus is more on sales automation. If you're looking for a tool that will help you track conversions and manage your sales pipeline, HubSpot Sales is a good option. However, if your primary goal is to track conversions from account based marketing campaigns, Pardot is the better choice.

CRM

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CRM features are often used in account based marketing software tools to help manage and keep track of customer interactions. By tracking these interactions, businesses can better understand their customers' needs and pain points. Additionally, CRM features can also help identify opportunities for upselling and cross-selling.

There are many different CRM features that can be useful for account based marketing, but some of the most common ones include contact management, lead scoring, opportunity management, pipeline management, and forecasting. 

Contact management helps you keep track of your customers' contact information so that you can easily reach out to them when necessary. Lead scoring allows you to prioritize leads so that you know which ones are more likely to convert into customers. 

Opportunity management helps you track the progress of each deal so that you know where it stands at any given time. Pipeline management gives you an overview of your sales funnel so that you can see where deals are falling through the cracks. Forecasting lets you predict future sales outcomes so that you can plan accordingly.

CRM features can be extremely helpful for account based marketing, but they are not without their drawbacks. One of the biggest challenges with using CRM features is keeping track of all of the different data points that you need to consider. This can quickly become overwhelming, especially if you have a large number of customers or deals in your pipeline. 

Additionally, another challenge with using CRM features is that it can be difficult to get an accurate picture of your sales funnel if you don't have complete visibility into all aspects of the customer journey. If you're only tracking leads and opportunities, for example, then you might miss out on important insights about why certain deals are falling through the cracks. 

Finally, it's important to remember that CRM data is only as good as the inputted information. If your team isn't diligent about logging every interaction with a customer or updating opportunity statuses in real-time, then your data will be inaccurate and won't provide much value.

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Benefits of CRM

  • Allows you to keep track of your accounts and customers in one place.
  • Helps you to better understand your customers and their needs.
  • Allows you to segment your accounts and target them with specific marketing campaigns.
  • Enables you to track the results of your account based marketing campaigns.
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Drawbacks of CRM

  • It can be difficult to keep track of all your accounts and customers in one place.
  • You may need to invest in additional software or hardware to store all your customer data.
  • CRM can be complex to set up and use, and you may need training to get the most out of it.
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Best account based marketing software for CRM

There is no one-size-fits-all answer to this question, as the best account based marketing software for CRM will vary depending on the specific needs of your business. However, some popular options include HubSpot Sales, Pardot, and Marketo. 

HubSpot Sales offers a comprehensive CRM solution that includes features for managing leads, tracking customer interactions, and measuring sales performance. Pardot is another popular option that provides robust lead management capabilities and integrates with Salesforce CRM. Marketo is a marketing automation platform that helps businesses automate their marketing processes and measure the results of their campaigns.

Campaign Segmentation

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Campaign Segmentation is a feature of account based marketing software tools that allows you to segment your target audience into different groups so that you can customize your marketing campaigns specifically for each group. This is an extremely useful feature if you want to make sure that your marketing efforts are focused and effective.

There are several ways to use Campaign Segmentation features in your account based marketing software tool. The first way is to simply create different segments based on criteria such as job title, company size, or industry vertical. 

Once you have created these segments, you can then tailor your campaigns specifically for each one. For example, if you're targeting C-level executives at enterprise companies, you would want to create a campaign segment specifically for them with messaging that resonates with their needs and concerns.

Another way to use Campaign Segmentation features is to create dynamic segments based on user behavior. So, if someone visits your website but doesn't take any action, you could add them to an unengaged segment and then send them targeted content designed to get them interested in what you have to offer. Or, if someone downloads a white paper from your site, you could put them into a lead segment and start sending them information about your product or service.

The bottom line is that the Campaign Segmentation feature of account based marketing software tools gives you the ability to laser-focus your marketing efforts so that they're more effective and efficient. If used correctly, this feature can be hugely beneficial in helping you close more deals and grow your business.

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Benefits of Campaign Segmentation

  • Ensures that each campaign is highly relevant to the specific accounts that it targets.
  • Allows for a high degree of customization, so that each account receives messages that are tailored to its specific needs and interests.
  • Allows you to track the performance of each campaign separately, making it easier to identify which campaigns are most effective.
  • Makes it possible to allocate your resources more efficiently by focusing your efforts on the accounts that are most likely to respond positively to your campaigns.
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Drawbacks of Campaign Segmentation 

  • Requires a significant amount of planning and effort to implement effectively.
  • Can be difficult to maintain over time, especially if your target accounts change frequently.
  • May not be necessary or worthwhile for campaigns that are targeting a large number of accounts.
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Best account based marketing software for Campaign Segmentation

There is no one-size-fits-all answer to this question, as the best account based marketing software for campaign segmentation will vary depending on your specific needs and objectives. However, some of the top account based marketing software platforms that offer campaign segmentation features include Pardot, HubSpot, Marketo, and Salesforce.

Pardot is a B2B marketing automation platform that helps businesses attract, nurture, and close more leads. Pardot's Campaign Segmentation feature allows you to create targeted campaigns based on factors such as firmographics, demographics, website behavior,Engagement History and lead scores. This ensures that your campaigns are highly relevant to your target audience, resulting in better engagement and conversions.

HubSpot is a comprehensive marketing and sales platform that offers a wide range of features for account based marketing. One of these features is HubSpot's Contact List Segmentation which allows you to segment your contacts into groups based on criteria such as job title, company size or location. This makes it easy to create targeted campaigns that are relevant to each group. 

Marketo is another popular B2B marketing automation platform with powerful account based marketing capabilities. Marketo's Engagement Studio feature includes a campaign segmentation tool that lets you target specific accounts and contacts with personalized messages across multiple channels (email, direct mail, web content). This helps ensure high engagement rates and conversion rates from your ABM campaigns. 

On the other hand, Salesforce is a CRM software with robust account based marketing features. Salesforce's Account Based Marketing module includes tools for segmenting accounts by criteria such as industry verticals or annual revenue levels. You can also use Salesforce's Journey Builder tool to create multi-step ABM programs consisting of emails, direct mailers, webinars etc., targeting specific audiences at different stages of the buyer journey.

Email Marketing

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Email Marketing features are a great way to stay in touch with your customers and prospects. They can be used to cultivate relationships, generate leads, and close deals. However, there are some drawbacks to using Email Marketing features for account based marketing that you should be aware of before you decide to use them.

The first drawback is that Email Marketing features can be very time-consuming. If you're not careful, it's easy to spend more time creating and sending emails than you do actually interacting with your customers and prospects. 

Second, Email Marketing campaigns can be difficult to measure the success of. It can be hard to tell how many people opened or clicked through your email, let alone if they took any action as a result of receiving it. Finally,Email Marketing can sometimes come across as impersonal or even spammy if not done correctly.

Overall, Email Marketing features are a valuable tool for account based marketing when used correctly. Just make sure that you're prepared to invest the time necessary to make them work well for your business.

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Benefits of Email Marketing

  • Allows you to reach a larger audience than other marketing channels.
  • It's cost effective - you don't need to spend money on printing or postage.
  • You can track how many people open and click through your email campaigns, so you can see how well they're performing.
  • It's easy to set up and automate email marketing campaigns, making it a great way to stay in touch with your customers.
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Drawbacks of Email Marketing

  • Email marketing can be seen as spammy if you're not careful with your content.
  • It's important to have a strong subject line and call to action, or your emails will be ignored.
  • You need a large email list to make email marketing effective, which can take time and effort to build up.
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Best account based marketing software for Email Marketing

There is no one-size-fits-all answer to this question, as the best account based marketing software for email marketing will vary depending on your specific needs and goals. However, some of the top options available include HubSpot, Pardot, Marketo, and Salesforce Marketing Cloud. 

HubSpot and Pardot offer powerful features and integrations that can help you create personalized email campaigns, while Marketo provides robust tracking and reporting capabilities to help you measure your results. Salesforce Marketing Cloud also offers a wide range of features, including automation tools to make it easy to manage your account based marketing efforts.

Event Triggered Actions

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Event Triggered Actions allow you to automate tasks and keep your sales process moving forward. You can set up triggers for things like when a contact is added to an account, when an opportunity is created, or when a task is completed. This ensures that nothing falls through the cracks and that your sales team is always on top of their game.

The best part about Event Triggered Actions is that they save you time by automating repetitive tasks. For example, if you find yourself constantly sending follow-up emails after meetings, you can create a trigger so that those emails are sent automatically. This way, you free up time to focus on other aspects of your job. And since everything is automated, there's less room for human error.

Event Triggered Actions also help improve communication within your team by ensuring that everyone is kept in the loop. For example, let's say one of your sales reps closes an important deal. With Event Triggered Actions in place, everyone else on the team will be notified immediately so they can share in the victory (and learn from any mistakes made along the way).

There are some drawbacks to using Event Triggered Actions though. First of all, they require some upfront setup time before they're fully operational - meaning there's a bit of a learning curve involved. 

Additionally, if not used correctly, Event Triggered Actions can quickly become overwhelming and bog down your system with too much information (known as alert fatigue). But if used wisely - such as only setting up triggers for truly important events - then Event Triggered Actions can be hugely beneficial to your business.

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Benefits of Event Triggered Actions

  • Allow marketers to customize their account based marketing programs to specifically target the needs of their accounts.
  • Eliminate the need for account based marketing experts to manually create and track programs.
  • Enable marketers to automatically score and prioritize their accounts based on engagement.
  • Allow account based marketing programs to be easily scaled according to the needs of the business.
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Drawbacks of Event Triggered Actions

  • There is a potential for event triggered actions to be misused or abused by marketers.
  • Event triggered actions can add complexity to an account based marketing program.
  • Event triggered actions may not always be relevant to the accounts being targeted.
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Best account based marketing software for Event Triggered Actions

There is no one-size-fits-all answer to this question, as the best account based marketing software for event triggered actions will vary depending on your specific needs and objectives. However, some of the top options available include Pardot, Marketo, HubSpot, and Eloqua. 

Pardot offers a robust set of features for account based marketing, including the ability to create and track targeted campaigns, segment accounts, and score leads. Marketo is another powerful option that provides similar capabilities, along with advanced automation capabilities. 

HubSpot also offers an account-based marketing solution that includes tools for tracking conversions and engagement across multiple channels. Finally, Eloqua provides a comprehensive suite of account-based marketing tools, including the ability to create highly personalized campaigns and track results in real time.

Workflow Management

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Workflow Management features are an important part of any account based marketing software tool. They allow you to automate and manage your marketing processes so that you can focus on other aspects of your business. However, there are some things you should keep in mind when using these features.

The first thing to consider is whether or not the Workflow Management features meet all of your needs. There is no point in using a feature if it does not help you accomplish what you need it to do. Make sure that the Workflow Management features offer everything you need before investing time into learning how to use them.

Another thing to think about is how user-friendly the Workflow Management features are. If they are too complicated, then it will take longer for you to learn how to use them properly. This could lead to frustration and ultimately cause you to give up on using the feature altogether. Choose a software tool with simple and easy-to-use Workflow Management features so that you can get started right away without having any problems.

Finally, consider the cost of the Workflow Management features when making your decision about which software tool to use for your account based marketing efforts. Some tools charge monthly fees while others have one-time charges associated with their usage. Consider your budget and choose a tool that fits within your price range.

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Benefits of Workflow Management

  • Increases the efficiency of your account based marketing efforts by automating tasks and processes.
  • Allows you to track the progress of your account based marketing campaigns and measure their success.
  • Helps you to identify bottlenecks in your account based marketing process so that they can be addressed.
  • Enables you to share best practices and lessons learned with others on your team.
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Drawbacks of Workflow Management 

  • Workflow management can be complex and time-consuming to set up.
  • It requires buy-in from all members of your team, which can be difficult to achieve.
  • If not used properly, workflow management can actually hinder the effectiveness of your account based marketing efforts.
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Best account based marketing software for Workflow Management

There is a lot of account based marketing software on the market, but it can be difficult to know which one is the best for your needs. The best way to find out is to ask other businesses what they use and why they like it. 

You can also read online reviews to get an idea of what others think about various options. Once you've narrowed down your choices, try out a few different ones to see which one works best for you.

Examples of account based marketing software include HubSpot Sales CRM, Pardot, Marketo Engage and Terminus ABM Platform. HubSpot Sales CRM is a good option if you're looking for an all-in-one solution that includes email marketing, contact management, and sales automation. 

Pardot is a good choice if you want to focus on lead generation and nurturing. Marketo Engage is a good choice if you need advanced features like event tracking and webinar integration. Terminus ABM Platform is a good choice if you're looking for an easy-to-use platform with powerful features like account scoring and multi-touch attribution.

Behavior Tracking

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Behavior Tracking features are commonly used for account based marketing software tools. This allows you to see which accounts are interacting with your content, as well as what kind of interactions they're having. Additionally, behavior tracking can help you score leads and prioritize follow-ups.

There are a few things to consider when determining whether or not behavior tracking is right for your business. First, it's important to think about the types of interactions you want to track. If you're only interested in high-level interactions, such as website visits or form submissions, behavior tracking may not be necessary. 

However, if you're looking to track more detailed interactions like specific pages visited on your website or emails opened, behavior tracking can be very beneficial.

Another thing to consider is how much effort you're willing to put into setting up and maintaining a behavior tracking system. If you have a limited amount of time and resources available, behavior tracking might not be worth the investment. However, if you're willing to put in the work required to set up and maintain a robust system, behavior tracking can provide valuable insights into your account-based marketing efforts.

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Benefits of Behavior Tracking

  • Identifies potential customers and accounts that may be a good fit for your products or services.
  • Allows you to score leads and accounts based on their engagement with your brand, content, etc.
  • Helps you segment your leads and accounts for more targeted marketing efforts.
  • Gives you insights into which channels (e.g., email, social media, events) are most effective for reaching each account.
  • Provides data that can be used to improve your overall marketing strategy and execution.
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Drawbacks of Behavior Tracking

  • May require extra effort to set up and maintain, compared to other marketing methods.
  • Requires access to data that may not be readily available (e.g., website analytics, social media metrics).
  • May produce too much data, making it difficult to identify meaningful patterns and insights.
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Best account based marketing software for Behavior Tracking

There is a lot of great account based marketing software out there that can help you track behavior. Some popular options include HubSpot, Pardot, and Marketo. HubSpot offers a free CRM that can help you track and manage your customer relationships. 

Pardot is a popular marketing automation tool that helps you automate your marketing tasks, including behavior tracking. Marketo also has a great reputation for helping companies with their account based marketing efforts.

Customizable Branding

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Customizable Branding features are great for account based marketing because they allow you to tailor the look and feel of your software tool to match your brand. This can be a valuable way to increase brand awareness and recognition, as well as create a more professional appearance for your business. However, there are some potential downsides to using Customizable Branding features that you should be aware of before making use of them.

One potential downside is that if not used properly, Customizable Branding features can make your software tool appear unprofessional or even amateurish. This is particularly true if you do not have a strong understanding of design principles or if you choose poor quality images or colors that clash with your brand identity. 

Another thing to keep in mind is that over-customizing your branding may actually make it more difficult for people to recognize and remember your brand later on. As such, it's important to strike a balance between creating a unique and recognizable branding strategy while still keeping things simple enough so that people will be able to remember who you are after seeing your software tool just once or twice.

Overall, Customizable Branding features can be a valuable asset for any business looking to increase its brand recognition through account based marketing efforts. However, it's important to use these features wisely in order to avoid any negative impacts on your business's image.

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Benefits of Customizable Branding

  • Creates an unforgettable visual identity for your business that will make you recognizable to your target audience.
  • Allows you to communicate your message more effectively by tailoring it specifically for your target audience.
  • Builds trust and credibility with potential customers who are looking for a company they can rely on.
  • Establishes your business as an authority in your industry, making it more likely that people will do business with you.
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Drawbacks of Customizable Branding

  • Can be expensive to create and maintain, especially if you hire a professional agency to handle it for you.
  • Takes time and effort to get right, so it's important to plan ahead and give yourself enough time to work on it.
  • If not done correctly, customizable branding can come across as try-hard or inauthentic, which can turn potential customers away.
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Best account based marketing software for Customizable Branding

There is no one-size-fits-all answer to this question, as the best account based marketing software for customizable branding will vary depending on the specific needs of your business. However, some factors to consider when choosing an account based marketing software include its ability to create customized branding experiences for customers, its ability to track customer engagement and conversions, and its ease of use.

Examples of account based marketing software that offer customizable branding experiences include Pardot, HubSpot, and Marketo. Pardot provides users with the ability to create custom branding experiences for their customers through its account-based marketing features, including customizable email templates, landing pages, and lead nurturing programs. 

HubSpot also offers customizable branding experiences for customers through its account-based marketing features, which include the ability to create custom emails, landing pages, and social media campaigns. 

Marketo provides users with the ability to create customized branding experiences for their customers through its account-based marketing features as well, such as customizable email templates and lead nurturing programs.

Drag & Drop

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Drag & Drop features are great for account based marketing software tools because they allow you to quickly and easily move your prospects through your sales pipeline. However, there are some drawbacks to using Drag & Drop features that you should be aware of before you decide to use them for your account based marketing efforts.

The first drawback is that Drag & Drop features can sometimes be difficult to use. If you're not careful, it's easy to accidentally move a prospect into the wrong stage of your sales pipeline. This can cause confusion and frustration for both you and your prospect, and it can ultimately lead to lost opportunities.

Another potential downside of using Drag & Drop features is that they can make it difficult to track your progress over time. If you constantly move prospects around in your sales pipeline, it can be hard to tell which ones are making progress and which ones aren't. This information is important when evaluating the effectiveness of your account based marketing strategy.

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Benefits of Drag & Drop 

  • Allows you to create more personalized campaigns for each account.
  • Easier to track which accounts are responding to your campaigns.
  • Allows you to focus your marketing efforts on the accounts that are most likely to convert.
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Drawbacks of Drag & Drop

  • It can be difficult to scale your campaigns if you are using drag and drop features to create personalized campaigns for each account.
  • If you are not careful, it is easy to create duplicate campaigns or send the wrong campaign to an account.
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Best account based marketing software for Drag & Drop

There is no one-size-fits-all answer to this question, as the best account based marketing software for your business will depend on a number of factors, including your budget, the features you need, and your company's specific needs. However, some great options for Drag & Drop account based marketing software include Pardot by Salesforce and HubSpot Sales.

Pardot is a great option for account based marketing, as it offers a number of features that make it easy to create and track targeted campaigns. For example, Pardot's smart lists feature allows you to automatically segment your leads based on criteria such as job title, company size, or industry. Additionally, Pardot's drag and drop interface makes it easy to create custom email templates and landing pages without any HTML knowledge. Finally, Pardot integrates with Salesforce CRM so you can easily track your results and manage your entire sales pipeline from one platform.

HubSpot Sales is another great option for account based marketing software, as it also offers a number of features that make targeted campaigning easy. HubSpot Sales' sequences feature allows you to automate your outreach by sending pre-written emails (or even personalized video emails) over a period of time. Additionally, HubSpotSales provides detailed tracking reports so you can see which accounts are engaging with your content and how far they are progressing through your sales funnel.

Marketing Automation

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Marketing Automation features are an important part of account based marketing software tools. They allow you to automate repetitive tasks, such as emailing and following up with leads, so that you can focus on more strategic tasks. However, they can also be a source of frustration if not used properly.

On the plus side, Marketing Automation features can save you a lot of time by automating repetitive tasks. For example, if you use an account based marketing software tool that includes a contact management system, you can set up rules to automatically send follow-up emails to new contacts after they sign up for your newsletter. This frees up your time so that you can focus on other tasks, such as developing new content or strategies for nurturing your leads.

On the downside, Marketing Automation features can be confusing and difficult to use if you're not familiar with them. Additionally, they can sometimes create more work for you if not used properly. 

For example, if you have a rule set up to automatically send follow-up emails to new contacts after they sign up for your newsletter but forget to add them to your contact list manually first, then those contacts will never receive the emails! 

In short, make sure you understand how Marketing Automation works before using it in your account based marketing strategy; otherwise it could do more harm than good.

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Benefits of Marketing Automation

  • Helps you speed up your marketing processes.
  • Allows you to scale your marketing efforts.
  • Helps you better measure and track the performance of your marketing campaigns.
  • Enables you to segment and target your audience more effectively.
  • Improves customer engagement and loyalty.
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Drawbacks of Marketing Automation 

  • Can be expensive to set up and maintain.
  • Requires a high level of technical expertise.
  • May require additional staff to manage and operate.
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Best account based marketing software for Marketing Automation

There is no one-size-fits-all answer to this question, as the best account based marketing software for your business will depend on a number of factors, including your budget, the size and scope of your target market, and your specific marketing goals. However, some of the top account based marketing software platforms include Pardot, HubSpot, Salesforce Marketing Cloud, and Marketo.

Pardot is a cloud-based marketing automation platform that enables businesses to create and manage personalized marketing campaigns across multiple channels. Pardot offers a number of features designed to help businesses nurture their leads and close more deals, including lead management, email marketing, event tracking, and CRM integration.

HubSpot Salesforce Marketing Cloud is a comprehensive account based marketing software solution that includes everything you need to attract, engage, and convert your target accounts. HubSpot Salesforce Marketing Cloud provides powerful tools for segmentation, lead scoring, email personalization, website optimization, and much more. 

Marketo is another popular account based marketing software platform that helps businesses automate their marketing programs and improve their ROI. Marketo offers features such as Lead Management & Segmentation; Engagement Programs; Email Personalization & Templates; Dynamic ContentBlocks; A/B Testing & Multivariate Testing; Landing Pages & Forms; Social Media Integration; Reporting & Analytics.

Multi-Channel Marketing

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Multi-Channel Marketing (MCM) is a term used to describe the practice of using multiple marketing channels to reach and engage your target audience. Common channels include email, social media, paid advertising, direct mail, and events.

There are many advantages to using an MCM approach for your account based marketing (ABM) efforts. First, it allows you to reach more people in your target market with your message. 

Second, each channel provides a different way to engage with potential customers, which can help you understand their needs and interests better. Finally, using multiple channels can increase the likelihood that potential customers will see your message and take action on it.

However, there are also some drawbacks to using MCM for ABM. First, it can be expensive to implement an effective MCM strategy if you're not careful about choosing the right mix of channels for your specific target market. Second, managing multiple channels can be time-consuming and difficult if you don't have a clear plan or process in place from the start. 

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Benefits of Multi-Channel Marketing 

  • Helps you build relationships with potential customers by providing them with valuable content across multiple channels.
  • Allows you to segment your audience and personalize your marketing messages for each segment.
  • Enables you to track the performance of your marketing campaigns across multiple channels, so you can see which ones are most effective.
  • Gives you the ability to reach a wider audience with your account based marketing campaigns.
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Drawbacks of Multi-Channel Marketing 

  • It can be difficult to manage multiple channels and track the performance of each one.
  • You need to have a clear strategy for how you will use each channel to reach your target audience.
  • There is a risk of overwhelming potential customers with too many messages or Too Much Information (TMI).
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Best account based marketing software for Multi-Channel Marketing

The best account based marketing software for Multi-Channel Marketing should have the ability to track and analyze customer behavior across multiple channels, including social media, email, web, and mobile. It should also be able to segment customers based on their interactions with your brand. Additionally, the software should have a robust CRM system that can track account-level information and manage leads and opportunities.

Examples of account based marketing software for Multi-Channel Marketing are Pardot, HubSpot Sales, and Marketo Engage. Alternatively, you may want to consider a software that specializes in one specific channel, such as Social Media Marketing (Hootsuite Insights) or Email Marketing (Constant Contact). Hootsuite Insights is a great choice for those looking for an all-in-one solution, while Constant Contact is ideal for those who want to focus on email marketing.

Email Management

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Email Management is a feature of an account-based marketing software tool that allows you to create and manage your email campaigns within the tool. This is useful for keeping track of your prospects and customers, as well as managing your relationships with them.

There are several different ways to use Email Management features for your account based marketing. One way is to use it to create custom email templates for each stage of the customer journey. This ensures that every contact receives relevant information at the right time, making it more likely they will engage with your brand. 

Additionally, Email Management can be used to segment your list into smaller groups so you can send targeted messages based on interests or needs. Finally, Email Management also provides analytics so you can see which emails are being opened and clicked on, allowing you to fine-tune your approach over time.

Email Management is a valuable asset for any business using account based marketing software tools because it helps ensure that communications are timely and relevant, while also providing data that can be used to improve future campaigns. 

However, it is important to note that Email Management should not be used as a replacement for human interaction. Instead, it should be seen as an addition to your account based marketing strategy that can help you close more deals and build stronger relationships with your customers.

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Benefits of Email Management

  • Allows you to send targeted messages that are more likely to be relevant and interesting to each group.
  • Can help you track which messages are being opened and read, and who is taking action as a result.
  • Gives you the ability to segment your list into smaller, more manageable groups.
  • Allows you to test different subject lines, content, and calls-to-action to see what works best for each group.
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Drawbacks of Email Management

  • It can be time-consuming to set up and manage your groups.
  • There is a risk of alienating some subscribers if they feel like they are receiving too many emails.
  • You need to have a good understanding of email marketing best practices in order to get the most out of it.
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Best account based marketing software for Email Management

The best account based marketing software for Email Management should have the ability to segment your audience and send highly personalized emails.It should also have A/B testing capabilities, so you can test different subject lines, email content, etc., to see what works best with your target accounts and an integration with CRM software, so you can easily keep track of account activity and manage your sales pipeline more efficiently.

Examples of such software include Pardot, HubSpot Sales, and Marketo Engage. Pardot is a great option for those who are looking for an all-in-one solution that includes email marketing, lead management, and CRM integration. 

HubSpot Sales is another excellent choice if you want to take advantage of the powerful sales tools offered by HubSpot, such as their live chat and meeting scheduling features. Marketo Engage is a good option for those who need more advanced account based marketing capabilities, such as multi-touch nurturing and dynamic content personalization.

Email Tracking

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Email Tracking features are designed to provide users with valuable insights into the performance of their email campaigns. By tracking how many opens and clicks each email receives, as well as which links were clicked on and when, Email Tracking can help marketers optimize their account-based marketing strategy for maximum impact.

There are a few different ways to use Email Tracking features in your account based marketing software tool. The first is to simply track the number of opens and clicks each campaign generates. This information can be used to gauge interest levels among your target accounts and make adjustments to your content or frequency accordingly.

The second way to use Email Tracking is to segment your target accounts based on engagement levels. This allows you to focus your attention (and budget) on those accounts that are most engaged with your emails, while letting others fall by the wayside. This approach can be especially useful if you have a limited amount of resources available for account-based marketing efforts.

Finally, you can use Email Tracking data to score individual leads within each target account. This scoring system can then be used to prioritize follow-up activities and determine which leads are most “sales ready” at any given time. While this last option requires more effort upfront, it can pay big dividends down the line in terms of increased sales conversions (and ultimately revenue).

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Benefits of Email Tracking 

  • Allows you to focus your efforts on the most engaged accounts, resulting in a higher return on investment.
  • Helps you to better understand which content and strategies are working with each account, so you can tailor your approach.
  • Enables you to see when an email has been opened, how many times it has been viewed, and whether any links have been clicked.
  • Allows you to set up automated triggered emails based on certain behaviors, such as if an email is opened but not responded to within a certain timeframe.
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Drawbacks of Email Tracking

  • May come across as intrusive or even creepy, especially if recipients are not expecting it.
  • Can negatively impact relationships with customers or prospects if they feel like they are being spied on.
  • There is a risk that emails will be marked as spam if too many tracking features are enabled.
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Best account based marketing software for Email Tracking

The best account based marketing software for email tracking would be one that can provide insights into who is opening and clicking on your emails, as well as what time of day they are doing so. Additionally, the software should be able to segment your contacts by account so you can easily see which ones are most engaged.

Some software options that offer these capabilities include Yesware, Pardot, Marketo Engage, and HubSpot. Yesware is a great option for those who want to track email opens and clicks, as well as get detailed insights into when contacts are most engaged. 

Pardot is another great choice that offers robust account-based marketing capabilities, including the ability to segment your contacts by account and track their engagement with your emails. Marketo Engage is also a good option, offering similar features to Yesware and Pardot. Finally, HubSpot provides powerful tracking capabilities along with many other features that can be useful for account based marketing campaigns.

Lead Distribution

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Lead Distribution is a powerful feature in account based marketing software tools that allows you to route and distribute leads to the appropriate sales reps. This is done by matching the lead's characteristics with the right sales rep's skills, interests, and territory.

Lead Distribution is an important feature for account based marketing because it helps ensure that leads are properly routed to the right sales reps. This ensures that leads are worked on in a timely manner and prevents them from falling through the cracks.

The main reason to use Lead Distribution is to improve efficiency in your account based marketing efforts. By routing leads correctly, you can save time and resources that would otherwise be wasted on trying to follow up with unqualified or uninterested leads. Additionally, Lead Distribution can help improve close rates by making sure that each lead is routed to the best possible sales rep.

There are some potential downsides to using Lead Distribution features in your account based marketing software tool. First, if not used correctly, Lead Distribution can result in lost or forgotten leads. 

Second, there is potential for human error when manually inputting lead data into the system - if data entry mistakes are made, it could cause problems down the line when those incorrect records make their way into your CRM system (or other downstream systems). 

Finally, some users may find Lead Distribution features confusing or difficult to use - if this is the case for you or your team members, it might be worth considering a different ABM solution that doesn't have as many bells and whistles (and thus may be easier to learn/use).

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Benefits of Lead Distribution

  • Ensures you're not wasting time reaching out to leads that aren't a good fit.
  • Allows you to focus your energy on the leads that are most likely to turn into customers.
  • Gives you a better understanding of your customer base and who your ideal customer is.
  • Helps you create targeted marketing campaigns that are more likely to be successful.
  • Lead distribution can help you close deals faster by getting the right information to the right salesperson at the right time.
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Drawbacks of Lead Distribution

  • There is a potential for leads to get lost in the system if they are not properly assigned or followed up on.
  • Lead distribution can be time-consuming and costly if not done correctly.
  • It is important to have a clear understanding of your sales process and customer journey before implementing a lead distribution strategy. Otherwise, you run the risk of misaligning your sales and marketing efforts.
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Best account based marketing software for Lead Distribution

There is no definitive answer to this question, as there are a number of account based marketing software programs on the market, each with its own set of features and benefits. 

However, some factors to consider when choosing an account based marketing software program include the ability to segment leads by account type or industry, distribute leads evenly among sales reps, and track lead conversion rates.

Examples of account based marketing software programs include HubSpot Sales, Insightera, and Terminus. HubSpot Sales offers features such as lead nurturing, email tracking, and sales automation. Insightera provides account-based marketing tools such as lead scoring and contact profiling. Terminus includes features such as advanced segmentation and multi-touch attribution.

Audience Targeting

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Audience Targeting is a feature that allows you to target specific accounts or companies with your marketing communications. This can be done through criteria such as firmographics, technographics, and engagement data.

For example, you could use Audience Targeting to create a list of companies in a certain industry who have recently visited your website but haven't converted into leads yet. Then, you could send them targeted emails or ads about your product or service.

The benefits of using Audience Targeting are that it can help you focus your marketing efforts on the accounts that are most likely to convert into customers. Additionally, it can help you save time and money by avoiding wasteful spending on advertising to people who are not interested in what you're selling.

There are some potential drawbacks to using Audience Targeting as well. First, if misused, it could come across as intrusive or even creepy (imagine getting ads for products that you've been researching online). 

Second, if your targeting criteria is too narrow, you might miss out on potential customers who would be interested in what you're selling but don't fit neatly into your target audience profile. 

Finally, like all forms of marketing automation, there is always the risk that something will go wrong and messages will end up being sent to the wrong people (although this risk can be minimized by carefully testing and monitoring your campaigns).

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Benefits of Audience Targeting 

  • Allows businesses to tailor their marketing messages and strategies to the needs of each account.
  • Improves the effectiveness of marketing campaigns by ensuring that messages are relevant to the needs of each account.
  • Increases ROI by allowing businesses to focus their resources on accounts that are more likely to convert.
  • Builds relationships with customers by providing them with information that is tailored to their specific needs.
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Drawbacks of Audience Targeting

  • Can be time-consuming and resource-intensive to create targeted messages for each account.
  • There is a risk of alienating potential customers if they feel that they are being bombarded with too many personalized messages.
  • May require businesses to invest in new technology or software to manage the increased volume of data associated with audience targeting.
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Best account based marketing software for Audience Targeting

There is no one-size-fits-all answer to this question, as the best account based marketing software for audience targeting will vary depending on your specific needs and goals. However, some popular options for account based marketing software include Pardot, HubSpot, and Marketo. 

Pardot offers a number of features specifically designed for account based marketing, including the ability to segment your audience and create targeted campaigns. HubSpot provides users with powerful tools for creating and managing customer relationships, including a CRM system that can be used for account based marketing.Marketo is another popular choice for account based marketing software, offering a wide range of features and integrations to help you successfully target your audience.

Customizable Fields

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Customizable Fields is a feature that allows you to tailor your account-based marketing software tool to better suit your needs. You can use this feature to add or remove fields, as well as customize the data that is displayed in those fields. This can be helpful if you want to track certain information about your accounts that is not already being tracked by the software.

For example, let's say you want to start tracking the number of sales calls made per day for each account. With Customizable Fields, you can add a field for Calls Made and then input the relevant data into that field for each day. This way, you can easily see which accounts are getting more attention and which ones might need more work.

There are a few things to keep in mind when using Customizable Fields, however. First, make sure that you only add fields that are actually relevant to your account-based marketing efforts - there's no point in tracking data that won't help you improve your results. Second, remember that adding too many fields can make the software tool difficult to use; so try to strike a balance between having enough information at hand without overwhelming yourself (or your team).

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Benefits of Customizable Fields

  • Allows greater control over the marketing process.
  • Allows for more personalized marketing messages.
  • Can help to segment customers based on their individual needs and preferences.
  • Can improve the effectiveness of marketing campaigns.
  • Can increase customer satisfaction and loyalty.
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Drawbacks of Customizable Fields

  • May require more time and resources to set up and maintain.
  • May not be compatible with all CRM or marketing software platforms.
  • Can create a complex customer database that is difficult to manage.
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Best account based marketing software for Customizable Fields

The best account based marketing software for Customizable Fields should offer a wide range of options for customizing fields. This will allow you to tailor the software to your specific needs and requirements. The software should also offer an easy-to-use interface so that you can easily add, edit, or delete fields as needed.

Examples of account based marketing software that offer customizable fields include FlippingBook, Printfection, and Lucidpress. FlippingBook offers a wide range of options for customizing fields, including the ability to add, edit, or delete fields. 

Printfection also offers a wide array of customization options, allowing you to tailor the software to your specific needs. Lucidpress provides an easy-to-use interface and allows you to easily add, edit, or delete fields as needed.

Data Synchronization

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Data Synchronization is an important feature for any account based marketing software tool. It allows you to keep your data in sync across all of your devices, so that you can easily access it from anywhere. This is a great way to keep your data organized and up-to-date, and it also makes it easier to share with others.

There are a few different ways that you can use Data Synchronization features for your account based marketing software tool. One way is to simply connect all of your devices to the same account, and then turn on the Sync feature. This will automatically keep all of your data in sync across all of your devices. 

Another way is to manually select which files or folders you want to sync between devices. This gives you more control over what gets synced, but it requires a bit more work on your part.

The main advantage of using Data Synchronization features for account based marketing is that it helps you keep your data organized and up-to-date. It also makes it easier to share with others, since they will always have the most current version of your data. The downside is that if you have a lot of data, or if you need to frequently update it, this process can take some time.

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Benefits of Data Synchronization

  • Reduces the chances of errors and omissions.
  • Eliminates the need for duplicate data entry.
  • Ensures that all stakeholders have access to the most up-to-date information.
  • Allows for real-time decision making based on accurate data.
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Drawbacks of Data Synchronization

  • There is a risk that data will be overwritten if not managed properly.
  • The process can be time-consuming and resource-intensive.
  • It requires buy-in from all stakeholders to be successful.
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Best account based marketing software for Data Synchronization

There is no one-size-fits-all answer to this question, as the best account based marketing software for data synchronization will vary depending on the specific needs of your business. However, some popular options include HubSpot Sales, Pardot, and Marketo. Alternatively, you may wish to consider a CRM (customer relationship management) system that offers data synchronization capabilities, such as Salesforce or Microsoft Dynamics.

ROI Tracking

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ROI Tracking features are one of the most important features to consider when choosing an account based marketing software tool. The ability to track ROI is essential for any business, but especially for small businesses who need to be able to justify their marketing spend.

There are a few different ways that ROI Tracking can be used in account based marketing software tools. The first and most obvious way is through campaign tracking. This allows you to see which campaigns are performing well and generating a positive return on investment, and which ones are not. Campaign tracking is an essential part of any account based marketing software tool, as it allows you to make data-driven decisions about where to allocate your resources.

Another way that ROI Tracking can be used in account based marketing software tools is through contact scoring. Contact scoring assigns a numeric score to each lead or contact in your database, based on their engagement with your brand (e.g., website visits, emails opened, etc.). This score can then be used to prioritize leads and contacts, so you know who’s more likely to convert into a paying customer. 

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Benefits of ROI Tracking

  • Ensures everyone is working towards the same goal and that campaigns are being executed effectively.
  • Allows you to track the success of your account based marketing campaigns and compare it against other marketing initiatives.
  • Helps you understand what is working and what isn't so that you can make necessary changes.
  • Allows you to see a return on your investment for each account, which can help justify the cost of an ABM program.
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Drawbacks of ROI Tracking

  • ROI tracking can be time-consuming and difficult to set up.
  • It can be challenging to track all the necessary data points.
  • You need to have a good understanding of your customer's journey in order to accurately track ROI.
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Best account based marketing software for ROI Tracking

The best account based marketing software for ROI Tracking should have the ability to track and measure the performance of your marketing campaigns at the account level. It should also be able to provide insights into which accounts are most engaged with your brand and where you should focus your efforts.

Examples of such software include Metadata.io, Terminus, HubSpot, and Marketo. Metadata.io is a good choice for those who want to track and measure the performance of their account-based marketing campaigns. Terminus provides insights into which accounts are most engaged with your brand, while HubSpot offers more general marketing automation features.

Segmentation

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Segmentation features are one of the most important aspects to consider when choosing an account based marketing software tool. The ability to segment your accounts by various criteria is essential for any effective ABM strategy.

There are a few different ways that Segmentation features can be used in ABM software tools. One way is to use Segmentation features to target specific industries or company sizes. This can be extremely helpful if you have a product or service that appeals to a certain type of business. For example, if you sell enterprise software, you may want to segment your accounts by industry and only target companies with over 1,000 employees.

Another way that Segmentation features can be used is to target specific decision-makers within an organization. This is often done by creating custom fields for job titles or departments within an account. Then, you can create targeted lists and workflows specifically for those individuals. This ensures that your sales and marketing teams are always reaching out to the right people at each account.

Finally, Segmentation features can also be used simply for organizational purposes. If you have a large number of accounts, it can be helpful to segment them into groups so that you can more easily manage them all. For example, you might segment your accounts by region or sales cycle stage so that you know which ones need more attention at any given time.

Overall, Segmentation features are an essential part of any account based marketing software tool. They allow you to target specific types of accounts and individuals within those accounts so that you can more effectively market to them. If you're not using Segmentation features in your ABM software, you're missing out on a major opportunity to improve your results.

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Benefits of Segmentation

  • Allows you to use your resources more efficiently and get better results from your campaigns.
  • Helps you focus your sales and marketing efforts on the accounts that are most likely to generate revenue.
  • Identifies opportunities for upselling and cross-selling within your existing customer base.
  • Allows you to track progress and ROI at the account level, rather than just the campaign level.
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Drawbacks of Segmentation

  • Can be time-consuming and resource-intensive to set up and manage.
  • Requires clean and accurate data in order to be effective.
  • May not be necessary or appropriate for all types of businesses.
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Best account based marketing software for Segmentation

There is a wide range of account-based marketing software on the market, each with its own unique capabilities. The best way to determine which one is right for your needs is to evaluate your requirements and objectives against the features offered by different vendors. Some things you may want to consider include the software's ease of use, and capabilities.

Examples of account-based marketing software include Engagio, Komarketing, and 6sense. Engagio offers a platform that helps sales and marketing teams work together to identify and target key accounts. It also provides tools for managing account-based programs, measuring success, and analyzing results.

Komarketing is an account-based marketing software that enables users to create targeted lists of companies and contacts, track engagement with personalized content, score leads based on their interactions, and more. 

6sense is an AI-powered predictive intelligence platform that uncovers hidden buying signals to help you find your next best customer. It offers features such as real-time insights, persona management, account scoring, territory planning, and more.

Predictive Analytics

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Predictive Analytics is a feature of account based marketing software tools that can be used to improve the accuracy of sales and marketing predictions. By understanding past customer behavior, predictive analytics can help identify which customers are most likely to respond positively to certain marketing campaigns or products. Additionally, predictive analytics can be used to segment customers into groups so that different messages or offers can be tailored specifically for each group.

There are several benefits of using predictive analytics for account based marketing. First, it can help improve the accuracy of sales and marketing predictions. This means that you will be able to more accurately target your marketing efforts, resulting in increased ROI. 

Second, by understanding past customer behavior, you will be able to better segment your customers into groups. This allows you to tailor your message and offer specifically for each group, increasing the likelihood that they will take action on your offer. Finally, predictive analytics can help you save time and money by reducing the need for manual data entry and analysis.

However, there are also some drawbacks associated with using predictive analytics for account based marketing. First, predictive analytics relies on historical data, which means that it may not be accurate if your customer base or product offering has changed significantly. 

Second, predictive analytics can be complicated to set up and use, requiring the expertise of a data analyst. Finally, because predictive analytics is based on statistics, there is always the potential for human error.

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Benefits of Predictive Analytics

  • Helps identify potential new customers or target accounts that may be a good fit for your products or services.
  • Allows you to score and rank accounts based on their likelihood of becoming a customer.
  • Helps you segment your target market so that you can focus your marketing efforts on those most likely to become customers.
  • Can help improve the effectiveness of your account-based marketing campaigns by providing insights into which activities are most effective at moving an account through the sales cycle.
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Drawbacks of Predictive Analytics

  • Predictive analytics is not a perfect science and there is always the potential for inaccuracies in the predictions that are made.
  • If predictive analytics is not used correctly, it can lead to wasted marketing efforts on accounts that are unlikely to convert into customers.
  • Predictive analytics should be used as one tool in your account-based marketing arsenal, and should not be relied upon exclusively.
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Best account based marketing software for Predictive Analytics

There is no definitive answer to this question, as there are a variety of account-based marketing software solutions on the market that offer predictive analytics capabilities. However, some popular options include Marketo Engage, HubSpot Sales, and Pardot by Salesforce. 

Marketo Engage and HubSpot Sales both offer predictive lead scoring, which can help you prioritize accounts and contacts for outreach. Pardot offers a range of features that can help with account-based marketing, including behavioral tracking, segmentation, and lead nurturing.

Real Time Analytics

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Real Time Analytics features are very important for account based marketing software tools. It is used to identify the behavior of different types of customers and their needs. Based on this, businesses can target their advertising more effectively and also make changes in their products or services to better meet customer needs.

There are two main ways to use Real Time Analytics features online and offline. Online, it is used to track website traffic and analyze how users interact with a website. This information can be used to improve the user experience on a website or landing page, or even create new content that is more likely to be engaging for visitors. Offline, it can be used in call centers or retail stores to understand customer behavior patterns in real time so that staff can provide a better service.

The benefits of using Real Time Analytics features are clear – they allow businesses to obtain valuable insights into customer behavior so that they can improve their products, services and marketing campaigns accordingly. 

However, there are some potential drawbacks which should be considered before implementing such a system. First of all, businesses need to have the necessary infrastructure in place to collect and analyze data in real time. This can be costly and may not be feasible for small businesses. Second, if not used correctly, Real Time Analytics features can lead to ‘data overload’ – too much information which is difficult to interpret and use effectively.

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Benefits of Real Time Analytics

  • Allows account managers to quickly and easily identify which accounts are most valuable and need more attention.
  • Helps account managers better understand what content is resonating with their audience and leads to improved engagement.
  • Gives sales reps a clear understanding of what products/services are selling well and where there may be opportunities for upselling.
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Drawbacks of Real Time Analytics 

  • Can be difficult to implement without the right tools in place.
  • Requires a significant amount of data to be collected and processed, which can be time-consuming.
  • May not be necessary for all types of businesses or sales cycles.
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Best account based marketing software for Real Time Analytics

There is no one-size-fits-all answer to this question, as the best account based marketing software for real time analytics will vary depending on the specific needs of your business. However, some popular options include SalesforceIQ, Marketo Engage, and Pardot. 

SalesforceIQ offers a comprehensive suite of features for sales and marketing teams, including real-time analytics, while Marketo Engage provides users with detailed insights into their account activity. Pardot is another popular choice that offers a variety of tools to help businesses track and optimize their account based marketing efforts.

Customizable Reports

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Customizable Reports is an essential feature for any account based marketing software tool. It allows you to create reports that are tailored to your specific needs and requirements. This is extremely helpful in terms of tracking the progress of your campaigns, and determining what changes need to be made in order to improve results.

The ability to customize reports is also valuable from a sales perspective. By being able to see which accounts are responding well to your outreach efforts, you can focus your time and energy on those relationships that have the greatest potential for success. In short, Customizable Reports provides you with critical insights that can help you fine-tune your account based marketing strategy and maximize ROI.

There are a few things to keep in mind when using this feature, however. First, it's important to make sure that the data included in your report is accurate and up-to-date; otherwise, it will be of little use. 

Second, take care not to overload yourself with information; include only those metrics that are truly relevant and actionable. Finally, remember that customizing reports takes time and effort; don't expect miracles overnight!

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Benefits of Customizable Reports

  • Gives you visibility into which accounts are responding well to your marketing initiatives and which ones may need more attention.
  • Allows you to track the effectiveness of your account-based marketing campaigns over time.
  •  Helps you identify when an account is ready for a sales call or other type of engagement.
  •  Enables you to see which accounts are being influenced by your brand, even if they have not yet converted into customers.
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Drawbacks of Customizable Reports

  • Can be time-consuming to create if you don't have the right tools in place.
  • Requires ongoing maintenance as your marketing campaigns change and evolve.
  • May not provide all the data you need to make decisions about your account-based marketing strategy.
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Best account based marketing software for Customizable Reports

There is no one-size-fits-all answer to this question, as the best account based marketing software for customizable reports will vary depending on the specific needs and preferences of your organization. However, some popular options to consider include Pardot, HubSpot Sales, and Marketo Engage. Pardot offers a variety of reports that can be customized to meet your specific needs, while HubSpot Sales provides users with the ability to create custom reports and dashboards. Marketo Engage also offers customizable reporting capabilities, allowing you to tailor your reports to fit your unique requirements.

Email Templates

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Email Templates are a great way to save time when sending out email campaigns. You can create an email template and then reuse it for future campaigns. This is especially useful if you are sending out a large number of emails or if you need to send the same email to multiple people.

There are a few things to keep in mind when using Email Templates. First, make sure that your template is saved as HTML so that it can be easily edited in the future. Second, consider making your templates responsive so that they look good on mobile devices as well as desktop computers. Finally, remember to test your template before using it for a real campaign so that you know it works properly.

Email Templates are definitely a valuable feature for account based marketing software tools because they save users time by allowing them to quickly create and edit beautiful responsive HTML email templates without having to start from scratch each time or worry about coding errors affecting deliverability rates. That said, there are still some potential drawbacks worth considering before relying too heavily on this feature...

For one, while Email Templates can help you save time initially creating an email campaign, they may not necessarily help you save time overall - since you'll still need to customize each template slightly for each individual recipient (unless you're just blasting out mass emails with no personalization). 

In addition, if you decide later down the line that you want to change something about your template (or switch up your entire strategy), doing so could require significant effort depending on how complex/customized your current setup is.

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Benefits of Email Templates 

  • Allows you to quickly create and send personalized emails to your target accounts. 
  • Builds relationships with customers and create a more personalized customer experience. 
  • Can segment your target accounts by industry, company size, or any other criteria to make sure you are sending the most relevant information. 
  • Email templates can save you time in your account based marketing efforts.
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Drawbacks of Email Templates 

  • There is potential for your email to come across as impersonal or generic if not done correctly. 
  • You may need to spend some time customizing the template to fit your brand voice and style. 
  • Can be more difficult to track results with email templates since they are not as personalized as other methods.
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Best account based marketing software for Email Templates

The best account based marketing software for email templates would be one that offers a wide variety of templates to choose from, as well as the ability to customize them to fit your specific needs. Additionally, the software should offer a way to track and analyze the performance of your email campaigns so you can optimize your efforts.

Examples of account based marketing software that offer email templates include most of the software on our list. They all offer a wide range of templates to choose from, as well as the ability to customize them. Many also offer ways to track and analyze your email campaigns so you can optimize your efforts.

Lead Database Integration

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Lead Database Integration is a feature that allows you to integrate your account based marketing software tool with your customer relationship management (CRM) system. This way, you can have all of your customer data in one place and avoid duplication of effort.

The main reason to use this feature is so that you can track your leads more effectively and efficiently. When everything is integrated, you can see the whole picture of what's going on with each lead at a glance. This makes it much easier to manage your sales pipeline and make sure that nothing falls through the cracks.

Another benefit of using Lead Database Integration is that it gives you more flexibility in how you use your account based marketing software tool. For example, if you want to add custom fields or change the order of fields in your CRM system, you can do so without having to worry about whether or not those changes will be reflected in your account based marketing software tool.

The downside of Lead Database Integration is that it can be a bit tricky to set up, especially if you're not familiar with CRM systems. Additionally, once everything is integrated, it can be difficult to make changes later on down the road if necessary.

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Benefits of Lead Database Integration

  • Allows for a deeper understanding of your target accounts.
  • Eliminates the need for multiple tools and data sources.
  • Provides real-time insights into account health and engagement.
  • Improves marketing ROI by reducing wasted spend on unqualified leads.
  • Increases sales productivity by enabling them to focus on selling rather than lead generation.
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Drawbacks of Lead Database Integration 

  • There is a potential for data overload, which can lead to analysis paralysis.
  • Requires careful planning and execution to ensure that all data is properly mapped and cleansed.
  • Can be complex and time-consuming to set up, depending on the size and complexity of your data sources.
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Best account based marketing software for Lead Database Integration

There is no one-size-fits-all answer to this question, as the best account based marketing software for lead database integration will vary depending on the specific needs of your business. However, some popular options that offer lead database integration include HubSpot Sales CRM, Pipedrive, Copper, Infor CRM, and Microsoft Dynamics 365 for Sales. 

HubSpot Sales CRM and Pipedrive are both affordable and offer a wide range of features, while Copper is designed specifically for businesses in the tech industry. Infor CRM and Microsoft Dynamics 365 for Sales are more expensive options, but they offer comprehensive suites of features that can be tailored to your specific business needs.

Lead Notifications

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Lead Notifications is a feature that allows you to be notified when new leads are generated in your account. This can be useful for keeping track of your sales pipeline and ensuring that you follow up with potential customers in a timely manner. However, there are some potential drawbacks to using this feature.

One downside is that it can create extra work for you if you receive a lot of notifications. You may find yourself constantly checking your email or phone to see if new leads have come in, which can take away from other tasks that you need to complete. 

Additionally, Lead Notifications can sometimes give false positives; meaning, you may receive a notification about a lead who is not actually interested in your product or services. This wasted time following up on unqualified leads could be better spent elsewhere.

On the other hand, Lead Notifications can be a helpful way to stay on top of your sales pipeline. If you are diligent about following up with leads in a timely manner, this feature can help you close more deals and grow your business. 

Moreover, Lead Notifications can help you quickly identify hot leads who are ready to buy so that you can prioritize them accordingly. Overall, whether or not to use Lead Notifications is a personal decision that depends on your needs and preferences.

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Benefits of Lead Notifications 

  • Helps increase the chances of conversion, as well as improve customer satisfaction by providing a timely response.
  • Lead notifications give you the ability to quickly follow up with potential customers, which can result in increased sales.
  • They also help you build relationships with customers and create a sense of urgency, which can encourage customer loyalty.
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Drawbacks of Lead Notifications 

  • There is the potential to overwhelm customers with too many notifications, which can lead to them unsubscribing or ignoring the messages altogether.
  • Lead notifications can also be time-consuming to set up and manage, especially if you have a large number of leads.
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Best account based marketing software for Lead Notifications

The best account based marketing software for lead notifications is HubSpot Sales. It offers a free trial and has a wide range of features that make it easy to manage your sales pipeline and stay on top of your leads.

Examples of software that offer similar features include SalesforceIQ Inbox, Zoho SalesInbox, Pipedrive Inbox, and Nimble. SalesforceIQ Inbox and Zoho SalesInbox are both free, while Pipedrive Inbox and Nimble offer paid plans.

Template Management

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Template Management features in an account based marketing software tool help you easily create and manage your email templates. This is helpful if you want to send out a lot of emails to potential customers or if you want to keep track of your template usage.

There are several advantages to using Template Management features in an account based marketing software tool. First, it can save you time by allowing you to quickly create and manage your email templates. 

Second, it can help you keep track of your template usage so that you can optimize your template strategy over time. Finally, it can help ensure that all of your emails are consistent with your brand voice and messaging.

However, there are also some disadvantages to using Template Management features in an account based marketing software tool. First, it may require more upfront work to set up the system and create the templates than other methods (such as manually creating each email). 

Second, if not used correctly, it could lead to a loss of control over the look and feel of your emails (which could be detrimental to your brand). Overall though, the pros outweigh the cons when it comes to using Template Management features in an account based marketing software tool.

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Benefits of Template Management 

  • Allows you to easily create and manage your marketing templates.
  • Helps you to save time by automating the process of creating and managing your marketing templates.
  • Allows you to customize your marketing templates according to your specific needs.
  • Gives you the ability to track and analyze the performance of your marketing campaigns.
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Drawbacks of Template Management

  • May require you to invest in additional software or hardware.
  • Can be difficult to learn and use if you are not familiar with the process of template management.
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Best account based marketing software for Template Management

There is no one-size-fits-all answer to this question, as the best account based marketing software for template management will vary depending on the specific needs of your business. 

Some factors that you may want to consider when choosing account based marketing software for template management include the ability to create and manage multiple templates, the ability to customize templates, and the ability to track results.

Examples of account based marketing software that offer template management features include Pardot, HubSpot, and Marketo. Alternatively, you may want to consider using a CRM system that offers account based marketing features, such as Salesforce or Microsoft Dynamics.

Data Visualization

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Data Visualization is an important feature for any account based marketing software tool. It allows you to see your data in a variety of ways and can help you make better decisions about your marketing campaigns.

There are a few different ways that you can use Data Visualization with your account based marketing software tool. One way is to use it to create reports. You can also use it to create charts and graphs that show you how your campaigns are performing. 

Additionally, you can use Data Visualization to segment your data so that you can target specific segments of your audience more effectively.

The benefits of using Data Visualization with your account based marketing software tool are numerous. However, there are a few potential drawbacks that you should be aware of as well. 

First, if you do not have experience working with data visualization tools, then using them may be confusing at first. Additionally, if you do not have enough data to work with, then the results of your visualizations may not be accurate or helpful.

The downfalls of Data Visualization features are not as impactful as the benefits. Overall, if you are looking for a way to better understand your data and make more informed decisions about your marketing campaigns, then using Data Visualization is a great option.

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Benefits of Data Visualization

  • Helps you understand your data.
  • Find trends in your data.
  • Spot outliers in your data.
  • Make better decisions about your marketing campaigns.
  • Communicate your findings to others.
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Drawbacks of Data Visualization

  • Takes time to create.
  • Requires knowledge of data visualization software.
  • Can be difficult to interpret if you're not familiar with data visualizations.
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Best account based marketing software for Data Visualization

There is a variety of account based marketing software that offer data visualization features. Some popular options include SalesforceIQ InboxCRM, HubSpot Sales CRM, Pipedrive, and Zoho CRM. 

SalesforceIQ InboxCRM and HubSpot Sales CRM offer users the ability to create customized dashboards that allow them to view their data in a variety of ways. Pipedrive and Zoho CRM also have data visualization features, but they are not as robust as those offered by SalesforceIQ InboxCRM and HubSpot Sales CRM.

Real Time Reporting

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Real Time Reporting features are an important tool for account based marketing software tools. They allow you to keep track of your progress and performance in real time, so that you can make necessary changes on the fly. This is a crucial feature for any serious marketer, as it allows you to stay ahead of the competition and optimize your campaigns accordingly.

There are two main benefits of using Real Time Reporting features with your account based marketing software tool. Firstly, it enables you to track your progress and performance in real time. This means that if something isn’t working as well as you hoped, you can quickly identify the problem and make changes accordingly. 

Secondly, it allows you to see which aspects of your campaign are performing well and adjust your strategy accordingly. This is essential for ensuring that your account based marketing efforts are as effective as possible.

However, there are also some potential drawbacks to using Real Time Reporting features with your account based marketing software tool. One worry is that if something goes wrong, it could be difficult to spot the problem immediately – meaning that valuable time could be wasted trying to fix things after the damage has already been done. 

Additionally, some users have found that these features can add an extra level of complexity to their campaigns; making them more difficult to manage effectively. Overall then, while Real Time Reporting features offer some clear advantages for those running account-based marketing campaigns, they may not be suitable for everyone – so it’s important to weigh up the pros and cons before deciding whether or not they’re right for you.

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Benefits of Real-Time Reporting

  • Provides marketers with up-to-the-minute insights into their campaigns.
  • Allows marketers to quickly identify and correct any issues that may be affecting performance.
  • Enables marketers to track progress and ROI in real-time, making it easier to adjust campaigns on the fly as needed.
  •  Helps marketers to better understand which elements of their campaigns are working and which aren't.
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Drawbacks of Real Time Reporting 

  • Can be resource intensive, as it requires constant monitoring.
  • May provide too much information, making it difficult to identify the most important insights.
  • Can create pressure on marketers to make immediate changes to their campaigns, which may not always be necessary or advisable.
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Best account based marketing software for Real Time Reporting

There are a number of account-based marketing software options available, but not all of them offer real-time reporting. The best account-based marketing software for real-time reporting is HubSpot Sales. HubSpot Sales offers a variety of features that make it the perfect choice for account-based marketing, including A/B Testing, Lead Scoring, and Contact Management.

Alternatively, you may also want to consider Pardot, which is another account-based marketing software option that offers real-time reporting. Pardot also offers a number of features that make it an ideal choice for account-based marketing, including Lead Nurturing, Campaign Management, and Salesforce Integration.

Access Controls/Permissions

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Access Controls/Permissions features are important for account-based marketing software tools because they allow you to restrict access to certain features or functions within the tool. This can be helpful if you want to prevent certain team members from accessing sensitive data, or if you want to limit the amount of information that is shared with a particular client.

There are a few different ways that Access Controls/Permissions can be implemented, but the most common method is through role-based access control (RBAC). With RBAC, you can assign specific roles to users, and then grant or deny access to features based on those roles. For example, you could give sales reps read-only access to customer data, while giving managers full read/write access.

Another way to implement Access Controls/Permissions is through object-level security (OLS). OLS allows you to specify which users have access to which objects within the tool. For example, you could grant a sales rep read-only access to all accounts in their territory, but deny them access to accounts outside of their territory.

The advantages of using Access Controls/Permissions features in your account based marketing software tool are obvious – it helps keep sensitive data safe and prevents unauthorized users from making changes that could impact your campaign performance. 

However, there are also some potential disadvantages that should be considered before implementing these features.First of all, setting up role-based access control can be time-consuming and requires careful planning. If not done correctly, it can lead to confusion and frustration among team members who may not understand why they don’t have access to certain features.

Second, object-level security can also be difficult to manage, especially as your account base grows and changes over time. If you grant a sales rep access to all accounts in their territory today, but then they are reassigned to a new territory tomorrow, you’ll need to remember to update their permissions accordingly.

Finally, it’s important to note that even with these Access Controls/Permissions in place, there is always the possibility of data leaks – whether intentional or accidental. For example, a sales rep could take a screenshot of sensitive data and send it to an unauthorized user outside of the tool. Or, an administrator could accidentally grant read/write access to too many users and allow them to make changes that impact campaign performance.

Overall, the decision of whether or not to use Access Controls/Permissions features in your account-based marketing software tool depends on your specific needs and preferences. If security is a paramount concern for you and your team members are willing to follow complex rulesets then implementing these features may be worth the effort involved. However, if you would prefer simplicity and flexibility then it may be best to steer clear of Access Controls/Permissions altogether.

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Benefits of Access Controls/Permissions

  • Ensures that only authorized users have access to your account-based marketing data.
  • Restricts access to sensitive information.
  • Prevents unauthorized changes to account-based marketing settings and configurations.
  • Helps to maintain the security and integrity of your account-based marketing program.
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Drawbacks of Access Controls/Permissions

  • Can be difficult to set up and manage.
  • May require constant updates as new users are added or removed from your account-based marketing team.
  • Can limit the flexibility of your account-based marketing program if not configured correctly.
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Best account based marketing software for Access Controls/Permissions

There is no one-size-fits-all answer to this question, as the best account based marketing software for access controls and permissions will vary depending on the specific needs of your organization. However, some popular options include Microsoft Active Directory, Okta Identity Management, and SailPoint IdentityIQ. 

Microsoft Active Directory is a comprehensive solution that includes features like group policy management and Single Sign-On (SSO). Okta Identity Management is a cloud-based solution that offers features like multi-factor authentication and user provisioning. SailPoint IdentityIQ is an on-premises solution that offers robust identity governance capabilities, including role-based access control and compliance reporting.

AB Testing

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AB Testing is a feature that allows you to test different versions of your marketing content to see which performs better with your audience. This is a valuable tool for account-based marketing, as it allows you to fine-tune your content to ensure that it resonates with your target market.

There are a few things to keep in mind when using AB Testing for account-based marketing. First, make sure that you have a clear goal in mind for what you want to test. Without a clear goal, it will be difficult to measure the success of your tests.

Second, create two or more versions of your content and make sure that they are significantly different from each other. If the differences between the versions are too subtle, it will be difficult to determine which one is performing better. Finally, track the results of your tests carefully and make changes accordingly. Remember that even small improvements can have a big impact on your bottom line.

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Benefits of AB Testing

  • Helps you determine which account-based marketing tactics are most effective for your business.
  • Allows you to track and measure the success of your account-based marketing campaigns.
  • Enables you to customize your account-based marketing strategy based on data, rather than guesswork.
  • Gives you the ability to A/B test different elements of your campaigns (such as messaging, offer, or call to action) to see which performs best.
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Drawbacks of AB Testing 

  • AB testing can be time-consuming and may not always produce clear results.
  • You need a large enough sample size to get reliable data, which can be difficult to achieve with account-based marketing campaigns.
  • It can be difficult to create effective control groups when testing account-based marketing tactics.
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Best account based marketing software for AB Testing

There is a lot of account-based marketing software on the market, so it can be difficult to choose the best one for AB testing. However, some factors to consider include ease of use, features, price, and customer support. Once you've considered these factors, you can narrow down your options and choose the best account-based marketing software for AB testing.

Examples of account-based marketing software include HubSpot Sales, Pardot, Marketo Engage, and Eloqua. HubSpot Sales offers a free trial and has a wide range of features, making it a good option for those who want to test out account-based marketing software. 

Pardot is another popular choice that offers a free trial and extensive features. Marketo Engage also offers a free trial, but its features are more limited than HubSpot Sales or Pardot. Eloqua is the most expensive option on this list, but it provides the most comprehensive set of features.

Sales Reports

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Sales Reports is a feature in account-based marketing software tools that allows users to track their sales progress and performance. This data can be used to help identify areas of improvement for future sales campaigns. Additionally, some software tools allow users to share their Sales Reports with others in their organization, which can provide valuable insights into company-wide sales performance.

There are several reasons why I believe that the Sales Reports feature is essential for any account-based marketing software tool. First, this data can be extremely helpful in assessing the effectiveness of past sales campaigns and determining what changes need to be made going forward. 

Second, sharing Sales Reports with others in your organization can create a more transparent environment and promote collaboration among team members. Finally, having access to this data can help you make more informed decisions about future sales strategies and objectives.

However, there are also some potential drawbacks associated with the use of Sales Reports features in account-based marketing software tools. First, if not used correctly, this data could be misinterpreted or misused by individuals within an organization. 

Second, collecting and storing large amounts of data related to sales activities could potentially slow down the overall performance of these software tools. Finally, some experts argue that too much focus on numbers and analytics can actually detract from the human element of selling – something that is essential for building strong relationships with customers.

Overall, the Sales Reports feature is a valuable addition to any account-based marketing software tool. When used correctly, this data can provide invaluable insights into past sales performance and help guide future sales strategies. 

However, it is important to use this data wisely and avoid becoming too reliant on numbers and analytics at the expense of human interaction in the selling process.

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Benefits of Sales Reports

  • Provides valuable insights into which accounts are most likely to generate revenue.
  • Helps to identify potential upsell and cross-sell opportunities.
  • Can help to improve customer retention rates by understanding which accounts are at risk of churning.
  • Allows for more targeted and personalized marketing campaigns.
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Drawbacks of Sales Reports

  • Sales reports can be time-consuming to generate.
  • They can be difficult to interpret if you don't have a strong understanding of data analytics.
  • You may need to invest in expensive software or hire someone with expertise in order to generate comprehensive sales reports.
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Best account based marketing software for Sales Reports

There is a wide range of account-based marketing software available, each with its own unique features and capabilities. However, not all of them are equally effective when it comes to generating sales reports. 

Some of the best account-based marketing software for sales reports include Pardot, Marketo Engage, and HubSpot Sales. Each of these platforms offer a variety of features that make them ideal for generating sales reports, such as the ability to track customer engagement, create customized reports, and more.

Pardot is a powerful account-based marketing software that offers a variety of features designed to help you generate sales reports. One of the most useful features for this purpose is the ability to track customer engagement. With Pardot, you can see which accounts are interacting with your content and how often they're doing so. 

This information can be extremely valuable when it comes to understanding what's working and what isn't in your account-based marketing campaigns. Additionally, Pardot also allows you to create customized reports that include only the data that you want to see. This makes it easy to quickly get an overview of your campaign performance and identify any areas that need improvement.

Marketo Engage is another excellent account-based marketing software platform that offers a number of features geared toward helping you generate sales reports. Like Pardot, Marketo Engage includes the ability to track customer engagement, giving you insight into which accounts are interacting with your content and how often they're doing so. 

Additionally, Marketo Engage also provides users with the ability to create custom reports. These reports can be tailored to include only the data that you want to see, making it easy to get an overview of your campaign performance and identify any areas where improvements could be made.

HubSpot Sales is a popular account-based marketing software platform that offers a number of features designed to help users generate sales reports. One of the most useful features for this purpose is the ability to track customer engagement. With HubSpot Sales, you can see which accounts are interacting with your content and how often they're doing so. 

This information can be extremely valuable when it comes to understanding what's working and what isn't in your account-based marketing campaigns. Additionally, HubSpot Sales also provides users with the ability to create custom reports. These reports can be tailored to include only the data that you want to see, making it easy to get an overview of your campaign performance and identify any areas where improvements could be made.

Social Media Integration

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Social Media Integration, or SMI, is a feature of some account-based marketing software tools that allow users to connect their social media accounts with the software. This can be used to post updates about campaigns and track results, as well as engage with potential customers on social media.

There are both advantages and disadvantages to using Social Media Integration features for your account-based marketing tool. On the one hand, being able to connect your social media accounts can be a great way to increase the visibility of your campaigns and reach more potential customers. 

Additionally, it can be helpful in terms of tracking results and engagement; you can easily see how many people are responding to your posts and what kind of reaction they're having. 

However, there are also some downsides to consider. First of all, if you're not careful, connecting your social media accounts can give away too much information about your campaign strategy; this could lead to competitors stealing your ideas or simply getting ahead of you in terms of execution. 

Additionally, if you're not strategic about how you use Social Media Integration features, it's easy to end up spamming potential customers or coming across as too sales-y; neither of which is likely to result in conversions.

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Benefits of Social Media Integration 

  • Increases the visibility of your brand and reaches a wider audience of potential customers.
  • Helps you to build relationships with potential customers and create a community around your brand.
  • Allows you to target specific audiences with laser precision and customize your message for maximum impact.
  • Generates leads and sales opportunities through increased traffic to your website or blog.
  • Provides valuable insights into customer behavior and preferences that can help you improve your marketing strategy.
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Drawbacks of Social Media Integration 

  • It can be time-consuming to manage your social media accounts and integrate them into your overall marketing strategy.
  • There is a risk of alienating potential customers if you come across as too salesy or promotional in your social media posts.
  • You need to have a clear understanding of who your target audience is before you start using social media for account-based marketing.
  • If not used correctly, social media can be a huge drain on resources without yielding any results.
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Best account based marketing software for Social Media Integration

There are many great account based marketing software programs that offer social media integration. Some of our favorites include HubSpot Sales Hub, DemandbaseABM Platform, and Engagio.

HubSpot SalesHub is a powerful account based marketing tool that offers robust social media integration. It allows you to track and engage with your target accounts across multiple social media platforms, including Twitter, LinkedIn, and Facebook. Additionally, it provides detailed insights into your target accounts' activity on each platform so you can tailor your engagement accordingly.

The Demandbase ABM Platform also offers excellent social media integration capabilities. It includes a dedicated Social Media tab that gives you an overview of all the latest activity from your target accounts across multiple networks. You can also use the platform to directly engage with your targets on Twitter, LinkedIn, and Facebook through its built-in messaging tools.

Engagio is another great account-based marketing tool that offers social media integration. It includes a dedicated Social Media tab on each target account's profile page, giving you an overview of all the latest activity from that account across multiple networks. Additionally, you can use Engagio to directly engage with your targets on Twitter and LinkedIn through its built-in messaging tools.

Visitor Tracking

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Visitor Tracking features are an important part of account-based marketing software tools. By tracking the number of visitors to your website, you can better understand which areas of your site are most popular and make changes accordingly. Additionally, visitor tracking can help you identify potential leads and customers, as well as track their behavior on your site.

There are a few different ways that you can use visitor tracking features for your account-based marketing software tool. One way is to simply keep track of the number of unique visitors to your website over time. This information can be helpful in understanding how effective your marketing efforts are and whether or not they're driving more traffic to your site. Additionally, you can use this data to see which pages on your site are being visited most often and make changes accordingly.

Another way that you can use visitor tracking features for your account-based marketing software tool is by setting up goals for each page on your website. For example, if you want people who visit the pricing page on your site to also view the product demo, you would set up a goal for that page. 

Then, when someone visits the pricing page, they would be automatically redirected to the product demo page after a certain amount of time has elapsed. This allows you to track how effective each page on your website is at converting visitors into leads or customers.

Finally, you can also use visitor tracking features to segment your website visitors into different groups. For example, you might want to track the behavior of first-time visitors to your site separately from returning visitors. 

This information can be helpful in understanding how people interact with your site and what content is most valuable to them. Additionally, it can help you tailor your marketing efforts to better meet the needs of each group.

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Benefits of Visitor Tracking 

  • Helps you identify key decision makers within target accounts.
  • Allows you to see what content is being consumed by decision-makers within those accounts.
  • Gives you insights into how your sales reps are engaging with target accounts.
  • Helps you measure the effectiveness of your account-based marketing efforts.
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Drawbacks of Visitor Tracking 

  • It can be difficult to track all of the decision-makers within an account.
  • You may not have visibility into all of the content that is being consumed by decision-makers.
  •  sales reps may not be engaging with target accounts in the most effective way possible.
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Best account based marketing software for Visitor Tracking

The best account-based marketing software for visitor tracking would be one that can track and record all interactions with potential customers, from their initial visit to your website through to any follow-up communication. 

It should also provide insights into what sort of content or messaging is most effective in engaging these visitors. Additionally, the software should allow you to segment your visitors so that you can focus your marketing efforts on those who are most likely to convert into customers.

Examples of account-based marketing software that offer these capabilities include Pardot, HubSpot, and Marketo. Pardot in particular offers a number of features that make it well-suited for tracking website visitors, such as the ability to create custom forms and landing pages, track email opens and clicks, and generate detailed reports on visitor behavior.

Collaboration Tools

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Collaboration Tools is one of those features that's hard to live without once you've used it. It allows for easy communication and collaboration between team members, which is essential for any account-based marketing strategy.

There are a few different ways to use Collaboration Tools within your software tool. The first is by using the @mention function to tag other users in comments or notes. This ensures that they'll get a notification about what you're saying, even if they're not currently looking at the software tool.

The second way to use Collaboration Tools is by creating tasks and assigning them to specific team members. This helps keep everyone on track with their assigned tasks and makes sure that nothing falls through the cracks.

Finally, you can also use Collaboration Tools to create groups where multiple team members can collaborate on a certain task or project. This is especially useful when working on large-scale projects with multiple moving parts.

Overall, Collaboration Tools are an incredibly useful feature that can make a big difference in the efficiency of your account-based marketing efforts. The benefits far outweigh the costs, so if you're not already using this feature, give it a try.

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Benefits of Collaboration Tools

  • Helps improve communication between team members working on an account.
  • Allows for easy sharing of account-related information between team members.
  • Can help improve coordination of activities between team members working on an account.
  • Can help reduce duplication of effort amongst team members working on an account.
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Drawbacks of Collaboration Tools 

  • Can lead to decreased face-to-face communication between team members working on an account.
  • Can create information overload for team members if not used properly.
  • If not used correctly, can lead to confusion and frustration amongst team members working on an account.
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Best account-based marketing software for Collaboration Tools

There is no one-size-fits-all answer to this question, as the best account-based marketing software for collaboration tools will vary depending on the specific needs of your organization. However, some popular options include Hootsuite Insights, Sprout Social, and HubSpot Sales. 

Hootsuite Insights provides powerful data analysis and reporting features to help you optimize your account-based marketing campaigns, while Sprout Social offers a suite of tools to help you better collaborate with team members and track results. HubSpot Sales includes built-in collaboration features such as shared contact lists and tasks, making it easy to stay coordinated with other members of your sales team.

Content Management

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Content Management features for account-based marketing software allow you to better manage your content strategy and execution. This is done by giving you the ability to see which pieces of content are being used most often, track how well each piece performs, and test different versions of content to see what works best. 

Additionally, Content Management features can help you automate the creation and distribution of content, making it easier to scale your account-based marketing efforts.

There are a few things to keep in mind when using Content Management features for your account-based marketing software tool. First, make sure that you have a clear understanding of your target audience and what kinds of content they engage with most. 

Second, be sure to track the performance of your content so that you can continually optimize and improve upon it. Finally, consider automating the creation and distribution of your content so that you can save time and resources in the long run.

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Benefits of Content Management

  • Helps you target the right accounts.
  • Allows you to personalize your content.
  • Makes it easy to track and measure your account-based marketing efforts.
  • Helps you stay organized and on top of your account-based marketing campaign.
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Drawbacks of Content Management 

  • It can be time-consuming to create and manage your content.
  • You need to have a good understanding of your target audience and what type of content they are looking for.
  • If not managed properly, your content could become outdated quickly.
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Best account based marketing software for Content Management

There is no one-size-fits-all answer to this question, as the best account-based marketing software for content management will vary depending on the specific needs of your business. However, some popular options include HubSpot, Marketo, and Pardot. Alternatively, you may want to consider a more general-purpose marketing automation platform such as HubSpot or Marketo.

Customer Profiles

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Customer Profiles are the lifeblood of account-based marketing software tools. By understanding your customer's needs, you can customize communications and outreach to be highly relevant. 

The best account-based marketing software tools will allow you to segment your customers into different groups so that you can target them with more personalized content, increasing the likelihood that they'll engage with your brand. 

Customer Profiles also come in handy when trying to figure out what kind of offers or discounts would be most enticing to a particular customer segment. With this information at hand, you can create targeted campaigns that are much more likely to result in conversions.

There are a few things to keep in mind when using Customer Profiles for account-based marketing, though. First, make sure that the data you're inputting into your profiles is accurate. Inaccurate data will throw off your entire campaign. 

Second, don't get too bogged down in the details – it's important to have a general understanding of who your customer is, but getting too granular could result in paralysis by analysis. Finally, remember that customer profiles should be used as a guide rather than an inflexible rulebook – if something isn't working, don't hesitate to adjust accordingly.

Overall, customer profiles are a valuable tool for account-based marketing. When used correctly, they can help you create targeted campaigns that are much more likely to result in conversions. Just keep an eye on the accuracy of your data and don't get too bogged down in the details, and you should be good to go.

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Benefits of Customer Profiles

  • Helps you identify who your ideal customers are, what their needs and pain points are, and how they make purchasing decisions. 
  • Allows you to create targeted marketing campaigns that are more likely to resonate with your ideal customers and convert them into leads and customers. 
  • Gives you a better understanding of what type of content, offers, and messaging will appeal to your ideal customers. 
  • Helps you segment your audience so you can target specific groups of people with tailored messages. 
  • Enables you to focus your sales efforts on the accounts that are most likely to close, saving time and energy.
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Drawbacks of Customer Profiles

  • Customer profiles can be time-consuming and resource-intensive to create, especially if you don't have a lot of data to work with. 
  • They can also be difficult to keep up to date as your ideal customer base changes over time. 
  • If not used correctly, customer profiles can lead to oversimplification of your target audience, which can result in ineffective marketing campaigns.
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Best account based marketing software for Customer Profiles

There is a wide range of account-based marketing software on the market, each with different features and benefits. It can be difficult to determine which one is best for your business, but some factors to consider include customer profiles, automation capabilities, scalability, and integrations.

One account-based marketing software that offers all of these features is HubSpot Sales. HubSpot Sales includes powerful tools for creating customer profiles, automating repetitive tasks, scaling your outreach efforts, and integrating with other sales platforms.

Another account-based marketing software that offers similar features is Pardot. Pardot also includes tools for creating customer profiles, automating repetitive tasks, scaling your outreach efforts, and integrating with other sales platforms.

Drip Campaigns

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Drip Campaigns is an account-based marketing software tool that enables you to create and manage your sales and marketing campaigns in one place. It provides a central repository for all of your customer data, making it easy to track and segment your audience. Additionally, Drip Campaigns allows you to automate repetitive tasks such as emailing customers or prospects, so you can focus on more important things.

There are several reasons why I like using Drip Campaigns for my account-based marketing needs. First, the platform is very user-friendly and intuitive. Setting up campaigns is quick and easy, and there are plenty of options for customization. 

Second, the automation features are fantastic - they save me a ton of time by handling tedious tasks that I would otherwise have to do manually. Finally, the reporting tools are top-notch - I can track every aspect of my campaigns and see exactly how they're performing at a glance.

That said, there are a few drawbacks worth mentioning as well. First, Drip Campaigns isn't cheap – it's one of the more expensive account-based marketing tools on the market today. 

Second, some of the advanced features (such as A/B testing) require a bit of technical know-how to use effectively. And finally, while customer support is generally good, response times can be slow when problems arise (which isn't ideal when you're trying to run a campaign).

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Benefits of Drip Campaigns

  • Helps you to target specific accounts with personalized messages that are relevant to their needs and interests.
  • Allows you to automatically send targeted content and messages to your prospects at specific intervals.
  • Enables you to track the engagement of each account, so you can see which accounts are most interested in your product or service.
  • Drip campaigns can be used as a sales tool to nurture leads and move them through the sales funnel.
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Drawbacks of Drip Campaigns 

  • Drip campaigns can be time-consuming to set up.
  • It can be difficult to track the success of a drip campaign, as there are many moving parts.
  • If not executed properly, drip campaigns can come across as salesy or pushy, which can turn off prospects.
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Best account based marketing software for Drip Campaigns

There are a few different types of account-based marketing software, each with its own advantages and disadvantages. The most popular type is the drip campaign, which allows you to automatically send out a series of emails or other communications over time. This can be an effective way to stay in touch with potential customers, but it can also be very time-consuming to set up and manage. 

Other types of account-based marketing software include lead management systems and customer relationship management (CRM) platforms. These can be more expensive and complex than drip campaigns, but they may offer more features and flexibility.

Examples of account-based marketing software include Drip, HubSpot, and Pardot. Drip is a popular choice for drip campaigns because it is easy to use and has a wide range of integrations. HubSpot offers a comprehensive suite of marketing tools, including account-based marketing, while Pardot specializes in salesforce automation.

Lead Verification/Validation

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Lead Verification/Validation features are used to determine if a lead is qualified and worth pursuing. There are several factors that go into Lead Verification/Validation, such as the lead's contact information (name, company, title, email address), the leads' engagement with your brand (website visits, whitepaper downloads, etc.), and firmographic data about the lead's company (size, industry, location).

Lead Verification/Validation can be a valuable tool for account-based marketing because it allows you to focus your efforts on leads that are most likely to convert. However, there are some drawbacks to using Lead Verification/Validation features. First of all, it can be time-consuming to set up and maintain. 

Additionally, Lead Validation/Verification relies heavily on accurate and up-to-date data - if your data is stale or inaccurate then your results will be as well. Finally, while Lead Validation/Verification can help you prioritize your efforts and focus on high-quality leads, it cannot guarantee conversion rates or sales success.

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Benefits of Lead Verification/Validation

  • Ensures that your marketing efforts are reaching the right contacts within target companies.
  • Reduces account-based marketing program costs by eliminating wasted spend on unqualified leads.
  • Improves lead quality, which can increase close rates and accelerate sales cycles.
  • Helps you build more targeted lists of accounts for account-based marketing programs.
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Drawbacks of Lead Verification/Validation 

  • Lead verification and validation services can be expensive.
  • There is a risk that leads will be misclassified as invalid when they are actually valid (false negatives).
  • It can be time-consuming to verify and validate large numbers of leads.
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Best account based marketing software for Lead Verification/Validation

There are a few account based marketing software options that offer lead verification and validation Marketo, Pardot, ZoomInfo, and Infer are some of the more popular ones. Marketo and Pardot are both owned by Salesforce, so if you're already using Salesforce CRM, those might be the best options for you.

ZoomInfo has a lot of data on companies and contacts, so it can be helpful for verifying leads. Infer uses artificial intelligence to help verify leads and predict which ones are most likely to convert.

Performance Management

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Performance Management features are an important part of any account-based marketing software tool. They allow you to track the performance of your campaigns and accounts, so you can optimize your efforts and ensure that you're achieving the best results possible.

There are a few different ways to use Performance Management features. First, you can use them to track how well each individual campaign is performing. This includes metrics like leads generated, conversion rate, cost per lead, and more. By tracking these metrics, you can identify which campaigns are most effective and make adjustments accordingly.

Second, you can use Performance Management features to track the performance of specific accounts. This includes data like engagement levels, conversion rates, deal sizes, and more. By tracking this data, you can identify which accounts are most valuable and focus your efforts on those relationships.

Third, you can use Performance Management features to benchmark your performance against other companies in your industry. This allows you to see how well you're doing relative to others and make changes accordingly.

Overall, Performance Management features are a valuable addition to any account-based marketing software toolkit. They provide insights that help improve campaign effectiveness and ROI while also helping prioritize accounts for further investment.

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Benefits of Performance Management

  • Provides a framework for setting goals and objectives, tracking progress, and measuring results.
  • Focuses on key performance indicators (KPIs) that are relevant to the success of account-based marketing programs.
  • Helps organizations track and improve their return on investment (ROI) from account-based marketing initiatives.
  • Enables companies to identify best practices and optimize their account-based marketing strategies over time.
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Drawbacks of Performance Management

  • Can be time-consuming and resource-intensive to implement.
  • Requires a clear understanding of the goals and objectives of the account-based marketing program.
  • KPIs must be carefully selected to ensure they are aligned with the success of the program.
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Best account based marketing software for Performance Management

There is a variety of account-based marketing software available on the market, each with its own set of features. However, not all account-based marketing software is created equal. Some are better suited for performance management than others. 

Examples of account-based marketing software that is well-suited for performance management include Salesforce, HubSpot, and Marketo. Alternatively, Pardot is a good choice for performance management if you are looking for an all-in-one solution that includes features such as lead scoring and nurturing.

Source Tracking

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Source Tracking features for account-based marketing software tools can be used in a number of ways. For example, you can use them to track the sources of your leads or to determine which channels are most effective for reaching your target market. Additionally, you can use source tracking features to monitor the performance of your campaigns and optimize your marketing strategies accordingly.

There are several advantages to using source tracking features in your account-based marketing software tool. First, they allow you to gain insights into which channels are most effective for reaching your target market. This information is valuable when planning future marketing campaigns. 

Additionally, source tracking features can help you identify potential areas of improvement in your current campaigns so that you can make necessary changes and improve results. Finally, by understanding which sources generate the most leads or sales, you can focus your efforts on these channels and maximize ROI.

However, there are also some disadvantages to consider before utilizing source tracking features in your account-based marketing software tool. 

First, it is important to note that not all lead sources will be accurately tracked by these tools – particularly if customers do not input their contact information correctly at initial touchpoints (such as on a landing page). As a result, it is important to supplement source tracking data with other forms of customer feedback in order to get a complete picture. 

Additionally, source tracking features can require significant set-up time and effort in order to be properly configured and utilized. Finally, if not used correctly, these features can produce inaccurate or misleading results.

Overall, the advantages of using source Trackingfeatures for account-based marketing software tools outweigh the disadvantages. The ability to gain insights into which channels are most effective for reaching your target market – and then adjust future campaigns accordingly – is invaluable. 

Additionally, while set-up time may be required upfront, utilizing source tracking features has the potential to save you time and money in the long run by helping you optimize your marketing strategies.

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Benefits of Source Tracking 

  • Enables you to track progress and ROI.
  • Allows you to see which channels are most effective.
  • Helps you optimize your campaigns for better results.
  • Gives you insights into where your leads are coming from.
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Drawbacks of Source Tracking

  • Requires extra effort to set up and maintain.
  • Can be difficult to track all the different channels.
  • May not be worth the effort if you have a small number of leads.
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Best account based marketing software for Source Tracking

There is a wide range of account-based marketing software on the market, each with its own set of features. It can be difficult to choose the right one for your needs, but some factors to consider include ease of use, price, and the ability to track results.

One account-based marketing software that offers source tracking is HubSpot Sales. This software includes a CRM (customer relationship management) system that can help you keep track of your interactions with customers and prospects. 

It also has a built-in email tool, so you can easily send personalized messages to your contacts. In addition, HubSpot Sales provides reporting features that allow you to see how effective your account-based marketing campaigns are.

Another option for account-based marketing software with source tracking is Pardot. This software includes a number of features that can help you manage your account-based marketing campaigns, including an email tool, lead management system, and reporting capabilities. Pardot also integrates with Salesforce, so if you use that CRM system, it can be a good choice.

Finally, SharpSpring is another account-based marketing software that offers source tracking. It includes many of the same features as the other options on this list, such as a CRM integration, email tool, and reporting capability. However, one thing that sets SharpSpring apart is its price: it’s typically much cheaper than other similar solutions on the market.

Multi-Campaign

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Multi-Campaign features are essential for account-based marketing software tools. They allow you to segment your target market, customize your messages, and track results. I've used several different software tools with this feature, and it's been invaluable in helping me reach my target audience.

There are a few things to keep in mind when using Multi-Campaign features, however. First, make sure that you're clear on your objectives before creating your campaign segments. Second, be realistic about the amount of time and resources you have to invest in each campaign segment – don't try to bite off more than you can chew! 

And finally, remember that not every campaign segment will be equally successful – some will perform better than others. Don't get discouraged if one or two of your campaigns don't generate the results you were hoping for; just adjust your strategy and move on.

Overall, Multi-Campaign features are a valuable addition to any account-based marketing software tool. They give you the flexibility to tailor your campaigns to specific segments of your target market, and they provide detailed tracking information so you can see which campaigns are performing well and where improvements need to be made. 

If you're looking for a way to take your account-based marketing efforts to the next level, consider a software tool with Multi-Campaign capabilities.

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Benefits of Multi-Campaign

  • Allows you to run multiple campaigns at the same time, which can be very efficient and productive. 
  • You can customize each campaign to target a specific account or set of accounts. 
  • This type of marketing can be very effective in building relationships with key decision-makers within an organization. 
  • It can also help you generate leads and close deals more effectively.
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Drawbacks of Multi-Campaign

  • The main drawback of this type of marketing is that it can be very resource intensive. 
  • It requires careful planning and execution to ensure that each campaign is targeted correctly and achieves its objectives. 
  • If not done properly, multi-campaign account-based marketing can be a waste of time and money.
Recommendations Expand Collapse

Best account based marketing software for Multi-Campaign 

There is no one-size-fits-all answer to this question, as the best account-based marketing software for multi-campaign management will vary depending on the specific needs of your organization. However, some popular options include Pardot, HubSpot Sales, and Marketo Engage. Alternate options could include SalesforceIQ, or a CRM system with built-in marketing automation capabilities such as SugarCRM or Microsoft Dynamics.

SalesforceIQ, HubSpot Sales, and Pardot are all account-based marketing software options that offer multi-campaign management capabilities. All three platforms offer a wide range of features and integrations to help you effectively manage your campaigns, including tracking campaign performance, segmenting contacts, and generating reports.

Task Management

Overview Expand Collapse

Task Management features are an important part of account-based marketing software tools. They help you keep track of your tasks and to-dos so that you can stay organized and on top of your work.

There are a few different ways that you can use Task Management features. One way is to set up task lists for each individual account that you're working on. This way, you can see all of the tasks that need to be completed for that account in one place. 

Another way is to create general task lists for all accounts. This can be helpful if there are certain types of tasks (such as research or follow-up calls) that need to be completed across multiple accounts.

The main benefit of using Task Management features is that they help you stay organized and on top of your work. Having all of your tasks in one place makes it easy to see what needs to be done and when it needs to be done. Additionally, being able to categorize tasks by account helps you prioritize which ones should be worked on first.

However, there are some drawbacks to using Task Management features as well. One is that it can be time-consuming to set up task lists for each account. Another is that if you have a lot of accounts, it can be difficult to keep track of all of the different task lists. Additionally, some people find it helpful to see all of their tasks in one place, while others prefer to break them down by account.

Overall, Task Management features are a helpful way to stay organized and on top of your work. They can help you prioritize which tasks need to be worked on first, and they make it easy to see what needs to be done. However, there are some drawbacks to using Task Management features as well.

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Benefits of Task Management

  • Leads to more efficient workflows and better overall results.
  • Helps ensure that tasks are properly prioritized and that deadlines are met.
  • Allows for better coordination between team members, which can lead to increased productivity.
  • Can help improve customer satisfaction by ensuring that tasks are completed in a timely manner.
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Drawbacks of Task Management 

  • If not used correctly, task management can actually lead to more work and less efficiency.
  • There is a learning curve associated with using task management software, which can take some time to master.
  • Can be difficult to keep track of all the tasks that need to be completed if there are multiple team members working on different aspects of the same project.
Recommendations Expand Collapse

Best account based marketing software for Task Management

There is a wide range of account-based marketing software available on the market. However, not all of them are created equal. The best account-based marketing software will offer a variety of features that make it easy to manage your tasks and keep track of your progress. It should also be user-friendly so that you can easily navigate through its various menus and options.

Examples of some of the best account-based marketing software on the market include Marketo, Pardot, and HubSpot. All of these platforms offer a variety of features that make them ideal for managing your account-based marketing tasks. 

Marketo, for example, offers a drag-and-drop interface that makes it easy to create custom workflows. Pardot also provides a number of powerful automation tools that can help you streamline your processes. Lastly, HubSpot offers a wide range of integrations that allow you to connect your other business software with ease.

AI/Machine Learning

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AI/Machine Learning can be used for account-based marketing in a few different ways. First, it can be used to help identify potential new accounts that may be a good fit for your product or service. Second, it can be used to help score and prioritize leads within an account. Third, it can be used to provide insights into which content is resonating with specific contacts within an account.

The best way to use AI/Machine Learning for account-based marketing will likely vary depending on the specific software tool you're using. However, in general, these features can be extremely helpful in making your account-based marketing efforts more efficient and effective.

There are a few potential downsides to using AI/Machine Learning for account-based marketing, however. First, if not used correctly, it could result in your team wasting time pursuing accounts that aren't actually a good fit. 

Second, there is always the potential for human error when relying on machines to do the work for you. Finally, some people may feel like they're being tracked or spied on if they know that you're using these types of features to monitor their behavior within an account.

Overall, the positives outweigh the negatives when it comes to using AI/Machine Learning for account-based marketing. When used correctly, these features can save your team a lot of time and effort while also providing valuable insights into which accounts are worth pursuing and how best to engage with contacts within those accounts.

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Benefits of AI/Machine Learning

  • Allows for more targeted and effective marketing campaigns.
  • Can help identify and target key accounts.
  • Can automate repetitive tasks associated with account-based marketing, such as lead generation and nurturing.
  • Can provide insights into customer behavior and trends.
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Drawbacks of AI/Machine Learning

  • Requires significant investment of time and resources to develop and implement.
  • May require changes to existing marketing processes and infrastructure.
  • There is a risk of data bias if the training data is not representative of the target population.
Recommendations Expand Collapse

Best account based marketing software for AI/Machine Learning

There is no one-size-fits-all answer to this question, as the best account based marketing software for AI/Machine Learning will vary depending on your specific needs and objectives. However, some popular options include Marketo Engage, Pardot, and HubSpot Sales. Other options to consider include Salesforce Marketing Cloud, Oracle Eloqua, and IBM Watson Campaign Automation.

Salesforce Marketing Cloud offers a number of features that make it well-suited for account-based marketing, including lead scoring, segmentation, and automation. Oracle Eloqua also has strong capabilities in these areas, as well as robust reporting tools. IBM Watson Campaign Automation provides users with access to artificial intelligence capabilities that can help them automate and optimize their marketing campaigns.

Auto-Responders

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Auto-Responders are a great way to automate your email marketing. You can set them up to send out automated emails based on certain criteria, such as when someone subscribes to your list or when they purchase a product from you.

The main benefit of using an Auto-Responder is that it allows you to stay in touch with your leads and customers without having to manually send out each email yourself. This can save you a lot of time, especially if you have a large list of contacts.

Another benefit is that it can help you nurture your relationships with leads and customers by sending them timely and relevant information. For example, if you sell products online, you could use an Auto-Responder to send abandoned cart reminders or follow-up emails after someone makes a purchase.

There are also some drawbacks to using an Auto-Responder for account based marketing. One downside is that if not used correctly, they can come across as impersonal and even robotic. This is why it's important to make sure that the messages you're sending are well-written and provide value to the recipient. Otherwise, they may just delete them without reading them at all. Additionally, overusing Auto-Responders can lead people to unsubscribe from your list or mark your emails as spam.

Overall, Auto-Responders can be a helpful tool for account-based marketing, but they should be used sparingly and with caution. When used correctly, they can save you time and help you nurture your relationships with leads and customers. However, if not used properly, they could do more harm than good.

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Benefits of Auto-Responders

  • Helps you generate leads by automatically sending out targeted content to customers based on their interactions with your online channels.
  • Allows you to score leads and trigger workflows based on their interactions with your content.
  • Enables you to segment your leads based on their engagement levels.
  • Gives you the ability to nurture leads over time by sending them targeted content that is relevant to their stage in the buyer's journey.
  • Allows you to send highly personalized messages at scale, which can improve customer satisfaction and conversion rates.
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Drawbacks of Auto-Responders

  • The risk of coming across as impersonal or spammy if the messages are not well-crafted.
  • The need to carefully segment your leads to ensure that they are receiving relevant and targeted content.
  • The possibility of leads becoming frustrated if they receive too many automated messages.
Recommendations Expand Collapse

Best account based marketing software for Auto-Responders

The best account-based marketing software for auto-responders is HubSpot. It allows you to segment your leads and customers into different lists so you can send them targeted content that is relevant to their needs and interests. Additionally, it includes powerful automation features that make it easy to set up and manage your campaigns.

Another account-based marketing software option is Pardot. It also offers robust segmentation and automation features, making it a great choice for those looking to streamline their account-based marketing efforts.

List Management

Overview Expand Collapse

List Management is an important feature of account-based marketing software tools. It allows you to manage your lists of contacts and leads in one place. This can be helpful if you have a lot of leads or if you need to segment your list into different groups.

The List Management features in most account-based marketing software tools are similar. You can add, edit, and delete contacts from your list. You can also create custom fields to help organize your list. 

Some List Management features also allow you to send mass emails to all of the contacts on your list or segment your list into different groups so that you can target specific messages to each group.

There are both advantages and disadvantages to using the List Management feature in an account-based marketing software tool. The main advantage is that it helps you keep track of all of your leads and contact information in one place. This can save you time when trying to find a particular lead or when sending out mass emails because everything is organized for you already. The main disadvantage is that some people may find the process of managing their lists overwhelming or difficult to use if they are not familiar with how the software works.

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Benefits of List Management

  • Saves time and energy in the long run, as you can focus your efforts on the most promising leads.
  • Allows you to keep track of your leads and their interactions with your brand, so you can identify which ones are most valuable.
  • Lets you focus your marketing efforts on the accounts that are most likely to convert, saving money in the process.
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Drawbacks of List Management

  • Can be time-consuming and difficult to maintain, especially if you have a large number of leads.
  • May require the use of specialized software or services, which can add to the cost of your marketing efforts.
Recommendations Expand Collapse

Best account based marketing software for List Management

There is no definitive answer to this question, as there are a variety of account-based marketing software solutions on the market, each with its own unique features and benefits. However, some popular options for list management include Salesforce Pardot, HubSpot Sales CRM, and Marketo Engage. Other account-based marketing software solutions worth considering include Act-On, SharpSpring, and Terminus.

Opportunity Management

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Opportunity Management is a critical feature of account-based marketing software tools. It allows you to keep track of potential customers and sales opportunities within your target market so that you can focus your resources on the most promising leads.

There are a few drawbacks to Opportunity Management features. First, the system can be difficult to navigate if you're not familiar with it. Second, some of the data fields are mandatory, which can make it hard to input all of the necessary information about each opportunity (e.g., company size, contact name). 

Finally, there is no way to export opportunity data into another format (e.g., Excel), which can make it challenging to share with other members of your team or create custom reports.

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Benefits of Opportunity Management

  • Helps you focus your account-based marketing efforts on the accounts that are most likely to convert.
  • Allows you to track the progress of your account-based marketing campaigns and measure their success.
  • Helps you prioritize your accounts and target them with the most relevant messages.
  • Gives you visibility into which accounts are engaging with your content and how they are progressing through the sales funnel.
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Drawbacks of Opportunity Management 

  • Can be time-consuming to set up and manage.
  • Requires a certain level of sophistication from your marketing and sales teams.
  • May not be necessary for all account-based marketing campaigns.
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Best account based marketing software for Opportunity Management

There is a variety of account-based marketing software available on the market. However, not all of them offer opportunity management features. We recommend HubSpot Sales as the best account-based marketing software for opportunity management. 

It offers a comprehensive set of features that helps sales teams track and manage opportunities throughout the sales process. Additionally, it integrates with other HubSpot products to provide a holistic view of each customer interaction across multiple channels.

Another option for opportunity management is Pipedrive. It is CRM software that helps sales teams track and manage opportunities with its visual pipeline interface. Additionally, it offers features such as email integration, task automation, and lead scoring to help sales teams close more deals.