Zach Beatty's Email & Phone Number
Customer Growth Marketing Lead @ Meta
Zach Beatty's Work Experience
Global Customer Growth Strategy Lead
May 2019 to Present
Vice President, Growth Marketing
January 2019 to May 2019
Vice President, Marketing
December 2017 to November 2018
Director of Growth
December 2016 to December 2017
Head of Acquisition Marketing
February 2016 to December 2016
Senior Manager, Acquisition Marketing - ideel
July 2014 to February 2016
Wyng (formerly Offerpop)
Acquisition Marketing Manager
July 2013 to July 2014
Kepler Group LLC
Client Solutions Manager
April 2013 to July 2013
September 2011 to April 2013
Internet Marketing Analyst
July 2010 to June 2011
Pittsburgh Life Sciences Greenhouse
June 2009 to July 2010
ENS Directory Consulting
June 2005 to December 2007
Zach Beatty's Education
Carnegie Mellon University
Carnegie Mellon University - Tepper School of Business
January 2008 to January 2010
University of Chicago Laboratory School
University of Chicago Laboratory Schools
In a nutshell
Ranked #507 out of 10,146 for Global Customer Growth Strategy Lead in New York
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
There's 92% chance that Zach Beatty is seeking for new opportunities
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Zach Beatty's Estimated Salary Range
About Zach Beatty's Current CompanyMeta
Frequently Asked Questions about Zach Beatty
What company does Zach Beatty work for?
Zach Beatty works for Meta
What is Zach Beatty's role at Meta?
Zach Beatty is Global Customer Growth Strategy Lead
Zach Beatty's phone (212) ***-*395
What industry does Zach Beatty work in?
Zach Beatty works in the Health, Wellness & Fitness industry.
About Zach Beatty
💼 Past Experience
Zach Beatty's Work experiences:Marketing Manager at TrueFacet from February 2016 to December 2016 (11 months) in New York, NY. • Oversee all acquisition marketing programs to meet new customer and sales revenue targets within CPA and efficiency constraints.• Manage direct response programs including Paid Search, Social, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Direct Mail and other emerging media.• Develop and manage the long-term customer marketing strategy to meet overall business objectives, driving both short and long-term planning as well as strategic initiatives across several business units.• Assess and manage external agencies and vendors necessary to expand acquisition/growth programs and improve customer health with lifecycle/retention marketing. Senior Manager, Acquisition Marketing - ideel at Groupon from July 2014 to February 2016 (1 year 8 months) in New York, NY. • Manage all paid advertising and affiliate marketing efforts for Ideel, driving new members, subscribers and transactions • Increased marketing efficiency through improvements to existing campaigns, introduction of new tactics, and customer funnel modelling• Set up marketing analytics and attribution framework to benchmark and measure program performance • Project and implement strategies to hit monthly member activation goals for both new and existing customers. Acquisition Marketing Manager at Wyng (formerly Offerpop) from July 2013 to July 2014 (1 year 1 month) in New York, NY. • Droved customer acquisition across all digital channels including SEM, SEO, Display, Social, Retargeting, Affiliate Marketing, Mobile Advertising, Direct Mail and other emerging media. • Developed and managed the strategy, planning and execution of online search marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, strategic portfolio insights.• Prepared company investment memorandums and participated in investment committee meetings to support investment decisions. Worked in a team to create an investor presentation for Flexicath, a medical device company, to raise $1.5M in funding • Consulted with scientists to gather data and technical information. Associate at Pittsburgh Life Sciences Greenhouse from June 2009 to July 2010 (1 year 2 months). • Partnered with Executive Team members to guide start-up companies from early stage to revenue through developing brand, pricing, distribution, product and reimbursement strategies. • Analyzed competitors and product pipelines to determine product positioning• Developed a business plan for an early stage startup biotech company• Prepared company investment memorandums and participated in investment committee meetings to support investment decisions. By the end of my tenure working with TrueFacet, I had formed relationships with multiple leaders in the digital space, gained inside knowledge of the industry, and learned how to measure and optimize program performance.Zach Beatty's recent technicalendant experience: computers and internet
Zach Beatty currently attends The Tepper School of Business at Carnegie Mellon University where hePlayes poker for a living. Zach was able to get his undergraduate degree in Biological Sciences from Carnegie Mellon University in 2008. Zach then proceeded to complete his MS in Biotechnology and Management from Carnegie Mellon University in 2010.
💡 Technical & Interpersonal Skills
Zach Beatty has experience working in customer acquisition, growth marketing, and affiliate marketing. He has a long track record of success in executively managing growth-oriented marketing campaigns. Zach is also an expert in developing effective online marketing strategies for clients.
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