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Zac Applin

Market Development Manager @ Coca-Cola Refreshments

Sr. Shopper Marketing Manager at The Coca-Cola Company

Atlanta, Georgia

Ranked #242 out of 4,838 for Market Development Manager in Georgia

Section title

Zac Applin's Email Addresses & Phone Numbers

Zac Applin's Work Experience

Coca-Cola Refreshments

Market Development Manager

February 2015 to February 2017

Greater Atlanta Area

Diageo

MBA Associate Brand Manager Intern: Tequila Don Julio

June 2014 to August 2014

The Coca-Cola Company

Sr Shopper Marketing Manager

Atlanta, GA

Zac Applin's Education

Loyola University of Chicago - Graduate School of Business

Master of Business Administration (M.B.A.), Marketing

2013 to 2015

University of Florida

Sports Management/Business Administration, Marketing

2005 to 2009

Zac Applin's Professional Skills Radar Chart

Based on our findings, Zac Applin is ...

Tenderhearted
Motivational
Verbal

What's on Zac Applin's mind?

Based on our findings, Zac Applin is ...

50% Left Brained
50% Right Brained

Zac Applin's Estimated Salary Range

About Zac Applin's Current Company

Coca-Cola Refreshments

Frequently Asked Questions about Zac Applin

What company does Zac Applin work for?

Zac Applin works for Coca-Cola Refreshments


What is Zac Applin's role at Coca-Cola Refreshments?

Zac Applin is Market Development Manager


What is Zac Applin's personal email address?

Zac Applin's personal email address is z****[email protected]


What is Zac Applin's business email address?

Zac Applin's business email addresses are not available


What is Zac Applin's Phone Number?

Zac Applin's phone (404) ***-*101


What industry does Zac Applin work in?

Zac Applin works in the Consumer Goods industry.


About Zac Applin

📖 Summary

Market Development Manager @ Coca-Cola Refreshments From February 2015 to February 2017 (2 years 1 month) Greater Atlanta AreaMBA Associate Brand Manager Intern: Tequila Don Julio @ Diageo From June 2014 to August 2014 (3 months) Sr Shopper Marketing Manager @ The Coca-Cola Company Atlanta, GASr Manager, Channel Strategy & Commercialization @ The Coca-Cola Company Atlanta, GAAccount Manager, Agency Partnerships @ Burns Entertainment & Sports Marketing • Targeting PR spokespeople for CPG companies through database research, studying celebrity trends, and analyzing campaign goals. Clients included ACH Food Companies, Samsung, Nissan, Sargento Cheese, Merck, Can-Am, and Shamrock Farms. • Assisting in the strategic development of celebrity utilization for each campaign (days, term, name and likeness usage, social media, etc) to maximize ROI.• Acting as the face of Burns in the world of consumer brand public relations. Frequently meeting with PR agencies to present company capabilities and determine entertainment needs for upcoming/current campaigns.• Managing and maintaining current agency clients and projects while coordinating with our internal service team to insure client satisfaction and successful celebrity campaigns. From February 2012 to May 2014 (2 years 4 months) Greater Chicago AreaAccount Coordinator, Lowe's Sports & Partnerships @ GMR Marketing • Worked with cross-functional teams to support the development and implementation of marketing strategies for Lowe’s Home Improvement’s NFL, NCAA, and local sports partnerships.• Managed Lowes’ relationship with 15 Division I college properties. Each school budget included media, signage, tickets/hospitality, and activations. Additionally, led college tickets and hospitality program for commercial business customers (CBC). Activations consistently led to a quarter over quarter increase in commercial sales.• Helped implement and develop yearlong rebranding process of Lowe’s from “Let’s Build Something Together” to “Never Stop Improving”. Rebranding included new logo, color scheme, media campaign and promotion of MyLowe’s online customer portal• Oversaw the AHL’s Charlotte Checkers sponsorship. Worked with Lowe’s and Checkers to develop promotions, create hospitality opportunities, and enhance Lowe’s hockey footprint.• Created and led committee to assist in the onboarding of new employees. Implemented one-on-one mentorship program with younger and seasoned employees. From March 2010 to February 2012 (2 years) Corporate Relations Intern @ Burns Entertainment & Sports Marketing • Handled top-line consulting with brand marketing teams and strategic sourcing departments reviewing their talent buying procedures, assisted in marketing contract negotiations.• Worked directly under the Vice President of Business Development to educate companies on the benefits of working with Burns in the areas of cost efficiency and timesavings. • Compiled target marketing lists; worked on setting up sponsorships, endorsements, integrated advertising/pr campaigns, appearances and other marketing opportunities for professional athletes in all sports.• Recommended celebrity spokesperson relevant to client campaign based on criteria of cost, scheduling, and fit with campaign based on research conducted across entertainment, sports, and client’s industry. From August 2009 to December 2009 (5 months) Mentor/ Football Recruiter/ Operations Volunteer @ University of Florida Athletic Association • Served as an official recruiter for the University of Florida two-time National Champion football team; assigned to individual recruits and their families on a week-by-week basis.• Performed various operational and marketing tasks for men’s and women’s basketball, softball and baseball games.• Served as a mentor for freshmen athletes to facilitate the adjustment of college life as a student-athlete. From August 2007 to May 2009 (1 year 10 months)


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In a nutshell

Zac Applin's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Zac Applin's Willingness to Change Jobs

Unlikely

Likely

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