Results-driven and energetic leader focused on achieving exceptional results through integrated planning and execution. Proven track-record in defining and implementing marketing strategies in collaboration with sales and channels. Big picture thinker with attention for detail to create desired business outcomes. I am effective at cross-functional collaboration in a matrix organizational structure and influencing stakeholders such as sales,
Results-driven and energetic leader focused on achieving exceptional results through integrated planning and execution. Proven track-record in defining and implementing marketing strategies in collaboration with sales and channels. Big picture thinker with attention for detail to create desired business outcomes. I am effective at cross-functional collaboration in a matrix organizational structure and influencing stakeholders such as sales, product management, channels and operations to reach strategic objective. By taking a holistic approach at evangelizing value proposition and competitive differentiators I communicate compelling solutions for driving customer success.
Specialties: marketing strategy, business planning, GTM, messaging & positioning, pipeline creation, channels & partnerships, demand generation, sales enablement, business development, pricing strategies, product life-cycle management
Director Alliances and Partner Marketing @ From October 2015 to Present (1 month) Santa ClaraSr. Dir. Portfolio Management & Business Development @ • Growing a services and support portfolio by introducing new offers and capabilities to improve customer and partner experience.
• Define and implement business strategy, go to market, messaging and positioning, sales enablement to accelerate adoption in the market.
• Launch a cloud based (SaaS) analytics platform to deliver unique customer insights, and build a differentiated value proposition that leads to customer success.
• Manage the customer and partner business review process, track and report on KPI's. From January 2013 to July 2015 (2 years 7 months) United StatesDirector of Marketing @ • Launch a services portfolio covering support and professional services
• Define and execute marketing activities covering webinars, collateral, presentations and case studies
• Competitive analysis and sales support on major opportunities
• Awareness and education of analyst community on portfolio and value proposition From March 2012 to December 2012 (10 months) Santa ClaraDirector Services Marketing @ • Build business plan and forecast for new product introductions (NPI), identify new business requirements
• Manage the new product readiness process for pricing, quoting and orderability of services
• Introduce new technology program with channels for the delivery of co-branded services
• Implement process improvements using six sigma DMAIC methodology to increase efficiencies From 2007 to March 2012 (5 years) San Jose, CASr. Mgr. Field Marketing Asia-Pacific @ • Define and execute marketing plans in support of sales targets across different regions in APAC
• Develop awareness and demand generation campaigns for commercial and enterprise markets in collaboration with channels and sales teams
• Create sales enablement tools covering presentations, data sheets, competitive selling guides
• Conduct press and analyst briefings with executives for the introduction of new offers and capabilities across the portfolio From April 2003 to March 2007 (4 years) SingaporeBusiness Development Manager @ From March 2000 to April 2003 (3 years 2 months) Brussels Area, BelgiumServices Account Manager @ From 1997 to 2000 (3 years) Brussels Area, BelgiumSystems Engineer @ From 1994 to 1997 (3 years) Brussels Area, Belgium
Post Graduate, Business Economics @ Universiteit Antwerpen From 1989 to 1990 Master of Science, Electrical Engineering, Honors @ Thomas More-hogeschool From 1984 to 1989 Yves Laurent is skilled in: Pricing Strategy, Business Development, Change Management, Services Product..., Cloud Computing, Customer Engagement, Pricing, Go-to-market Strategy, Partner Management, Sales Enablement, Channel, SaaS, Product Management, Business Alliances, Product Lifecycle..., Product Marketing, Demand Generation, Enterprise Software, Pre-sales, Product Launch, Marketing, Strategic Partnerships, Strategy, Business Process, Unified Communications, Cross-functional Team..., Professional Services, Start-ups, Multi-channel Marketing, Managed Services, CRM, Solution Selling, Competitive Analysis, Mobile Devices, Salesforce.com, Data Center, Lead Generation, Strategic Alliances, Telecommunications, International Sales
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension