Yulia Smirnova's Email Addresses & Phone Numbers

Market Research Analyst @ Portland State University Led market research studies with marketing and product management professor Dr. Robert Harmon. From 2005 to 2007 (2 years) Portland, Oregon AreaMember @ Revenue Collective Revenue Collective is a private invitation-only membership organization for commercial growth leaders from Sales, Marketing, and Operations. San Francisco Bay AreaMember @ RevGenius RevGenious is...

Market Research Analyst @ Portland State University Led market research studies with marketing and product management professor Dr. Robert Harmon. From 2005 to 2007 (2 years) Portland, Oregon AreaMember @ Revenue Collective Revenue Collective is a private invitation-only membership organization for commercial growth leaders from Sales, Marketing, and Operations. San Francisco Bay AreaMember @ RevGenius RevGenious is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. Mentor @ Women in Revenue Women in Revenue is a group of female leaders in sales, marketing, and other revenue impacting roles. Founder @ CommerceBrain.com Consulting in growth and revenue marketing: b2b, b2c, go-to-market, customer acquisition, retention, revenue, SaaS, mobile apps, e-commerce, account-based marketing (ABM), demand generation, building high-performing marketing teams. San Francisco Bay AreaAccount-Based Marketing (ABM) Leader @ Palo Alto Networks Built the ABM function from the ground up in the Americas theater. Planned, developed, and executed account-based marketing programs for top strategic accounts, assisting global sales teams in deal acceleration and account expansion. From April 2019 to July 2020 (1 year 4 months) San Francisco Bay AreaAccount-Based Marketing (ABM) Consultant @ ServiceNow Led strategic (1:few), account-based marketing motions for accounts in the healthcare and financial services industries and scaled the ABM motions to 200 accounts across other verticals. From 2018 to 2019 (1 year) San Francisco Bay AreaSenior Director of Marketing @ Grokker Transitioned the company from the mid-market focus to the enterprise market. Built a b2b marketing team from the ground up, restructured the inherited b2c team, and brought ancillary agency partners onboard. Reorganized marketing operations to execute predictably while focusing on accounts and revenue versus leads. Defined enterprise buyer journey, surfaced customer stories, developed new messaging for the sales outreach. Ran account-based marketing motions for HR teams across industries to generate a new pipeline for 2500 accounts (1:many). From 2017 to 2018 (1 year) San Francisco Bay AreaHead of Marketing, US @ Bidalgo Established a marketing function for an Israeli startup in the US market. Built a b2b marketing function from the ground up, developed product marketing foundation, and drove the expansion of Bidalgo SaaS, an AI-driven ad automation platform for mobile marketers and app developers in gaming, fintech, e-commerce, and consumer industries. Focused on revenue marketing for top strategic accounts. From 2016 to 2017 (1 year) San Francisco Bay AreaDirector of Online Marketing and eCommerce @ Nuelle, Inc Launched a novelty product to market and drove online sales. Built a b2c e-commerce store from the ground up (frontend, backend, customer experience optimized for conversion on all devices) to support a new product launch. Developed a b2c e-commerce strategy and launched digital marketing initiatives across multiple digital media channels. From 2014 to 2015 (1 year) Mountain ViewSite Experience, Conversion Optimization Manager @ Walmart.com Grew ecommerce revenue through incremental changes and optimization of the shopping experience. Led b2c conversion research and optimization analysis, merchandising, and cross-device shopping experience studies. Directed product and UX team on critical site enhancements for revenue growth, bi-weekly shopping optimization, conversion lift releases from A/B testing findings, and shopping funnels analysis. From 2012 to 2013 (1 year) San Francisco Bay AreaOnline Marketing Manager | SEO Manager for Shopping.com @ eBay Grew SEO revenue through the site and search experience optimization. Optimized b2c SEO for e-commerce lead generation site (industrial size, millions of pages). Identified SEO traffic lift opportunities, led product team to execution on-site changes on the front end and backend architecture, prioritized SEO product roadmap. From 2010 to 2012 (2 years) San Francisco Bay AreaProduct Marketing | eCommerce Consultant @ Aquent Solved various marketing problems: supported product launches, drove revenue growth, optimized shopping experience for b2b e-commerce. TEXAS INSTRUMENTS.com | 2009 - 2010 | Full-time Led b2b eCommerce product management to migrate the estore platform and optimize front-end shopping experience to increase cart and checkout conversions. MICROSOFT | 2007 - 2009 | Full-time Managed b2b audience marketing, content marketing, lead generation and sales enablement for IT pros and BDMs. Supported Windows7 launch with partner marketing. Drove adoption of activation applications. Managed go-to-market planning, strategy, and execution of integrated web analytics, online advertising and search marketing applications from Microsoft acquisitions in the ad tech space. From 2007 to 2010 (3 years) Dallas, TX | Seattle, Redmond, WAMarketing Programs Manager @ Intel Supported software and hardware launches. Developed and managed b2b marketing programs, vendors, and agencies; planned and implemented industry events, developed marketing collateral, and PR. Ran market research (communication strategy, segmentation, and ecosystem analysis) in the industry strategy planning group. From 2005 to 2007 (2 years) Hillsboro, Oregon