Managing Director @ Sales, Marketing and Operation. From October 2014 to Present (1 year 3 months) General Manager @ Marketing (Mobile Broadband, Fixed Broadband, Internet TV and MVNO) Responsible for the Consumer market in terms of revenue and customer acquisition with products and services including Mobile Broadband, Fixed Broadband, Fixed line, MVNO and Internet TV. From January 2009 to September 2014 (5 years 9 months) General Manager @ Enterprise Marketing Responsible for the Enterprise market in terms of revenue and customer acquisition with products and services including Mobile, Roaming, wholesale and Mobile Broadband. From August 2007 to December 2008 (1 year 5 months) Assistant General Manager @ VAS Solution planning and implementation Responsible for tender evaluation and selection of –Value-Added Service (VAS) solutions Manages key telecommunication infrastructure providers and system integrations to deliver solutions to meet business requirements. From January 2001 to July 2007 (6 years 7 months) Manager @ Mobile Core network planning and implementation Lead Mobile Core network planning and was responsible for all software features testing and implementation for the MSCs/HLRs. Plan, implement and maintain network system configuration and data. From June 1996 to December 2000 (4 years 7 months) Software Engineer @ Develop, testing and implementation of software features for the Fetex-150 Fixed Telephony Switching System in Singapore. From September 1995 to May 1996 (9 months) Senior Technical Specialist @ Lead in several projects implementation in the Asia-Pacific region including countries such as Singapore, Australia, Brunei, India, and Thailand. These included Power Systems, Switching Systems and Transmission Systems. From January 1991 to August 1993 (2 years 8 months)

MBA, Telecommunication @ Henley Business SchoolBachelor of Engineering (BEng), Electrical and Electronics Engineering @ Loughborough University From 1993 to 1995 Electronic and Electrical Engineering @ Ngee Ann Polytechnic From 1985 to 1988 Yong Yap is skilled in: GSM, Product marketing, Business Strategy, Pricing Strategy, Customer Segmentation Strategy, Business Development