A professional in the digital advertising industry, with strong analytical and inter-personal skills, and business know-how, as well as extensive experience in display, affiliation, installs, downloads and mobile. I leverage my skills and background to train new ironSource employees across all departments.
I'm always looking for new ways to improve the performance of my colleagues and partners, increasing their ROI while maintaining high inter-personal relationship satisfaction.
Marketing and Operations @ From November 2015 to Present (2 months) IsraelTraining Manager @ As the training manager at ironSource, I am part of the HR team. I manage the ongoing, long-term improvement of employees' skills, enabling them to fulfil their potential within their organization. I Identify training and development needs, build training sessions and manage training schedules.
I also manage the training requirements for our international teams in China and the US, and serve as their liaison when they come to Israel. From September 2014 to August 2015 (1 year) Affiliate Team Leader @ While managing the affiliate activity for IronSource's display distribution unit, I was responsible for growing our affiliate base, solving tracking issues and increasing activities with affiliates. This included onboarding new networks and affiliates that wanted to distribute our web products. My role also included develping financial forecasts and analyses, generating campaign management reports, monitoring key performance indicators and driving the scaling and automation of campaign management processes. From June 2013 to September 2014 (1 year 4 months) IsraelAccount Manager - Publisher Relations @ As an account manager on the publishers' side, I am responsible for maintaining and optimizing performance of new publishers of the company, managing their accounts.
I managed to surpass my monthly targets by over 200%
Among my responsibilities:
• Trafficking On RMX.
• Improve performance and profitability, optimizing & maximize revenues
• Customer retention and support.
• Research & Analytics Tools: Right Media Exchange, Appnexus, Google Analytics, Adclarity etc.
• POC for other platforms engaged with our network.
• Proactively identifies opportunities to optimize, retain & grow business
• Lead point of contact for publishers - offers creative optimization strategy solutions to campaign needs From July 2011 to June 2013 (2 years)
B.A, Psychology, Business Management @ Ben Gurion University From 2008 to 2011 Yonatan Ido is skilled in: Online Advertising, Online Marketing, Management, Business Development, Online Lead Generation, Mobile Advertising, Media Buying, Affiliate Marketing, Digital Marketing, Ad Networks, Social Media Marketing, Mobile Marketing, Campaign Management, Strategy, Performance Based Marketing
Websites:
http://tweaks-soft.com/,
http://ironSrc.com