CRM & Marketing Analyst (E-Commerce) @ • Developing e-Commerce CRM Strategies, Roadmap and Key Performance Indicators (KPIs) • Managing CRM Coordinator (Email Marketing / Social Media) • DataMining /Segmentation /Customer Analysis • Creating Email Marketing Strategy (Platform, Templates, Personalization, Reporting, Lifecycles) • Analyzing Online Customer Journey through Digital Channels (Desktop, Mobile, Email) • Providing Recommendations for Online Strategy (Customer Acquisition & Retention) > Google Analytics (GAIQ 2014), Qlikview, eMarsys, Apsis, Adobe CS (InDesign, Photoshop, Illustrator) From April 2012 to March 2015 (3 years) Stockholm, SwedenMarketing Analyst (E-Commerce) @ • Analyzing Traffic Sources to optimize online markets (Paid, Direct, Organic, Referrals, Affiliates, Display Banners) • Benchmarking Competitors, Campaigns and Scrutinizing Market Trends • Reporting on Online KPIs such as Conversion Rate, Bounce Rate, Revenue and other • Providing Recommendations for Online Strategy (via P&L hypotheses, ROI simulations) • Creating Marketing Presentations for Board of Directors and Potential Investors > Google Analytics, Google Adwords, Qlikview From May 2010 to April 2012 (2 years) Stockholm, SwedenCRM Project Manager (Telecom Consultant) @ • Analyzing and Benchmarking Loyalty Programs created by competitors • Defining CRM Technical Platform Specifications for the Convergent Loyalty Program • Creating System Architecture for CRM/Transfer of Points (for multiple accounts) • Elaborating Conversion table for Redeemable products • Building the P&L of the Convergent Loyalty Program From April 2009 to August 2009 (5 months) CRM & Direct Marketing Manager @ • Defining CRM Strategy and Monitoring CRM KPIs • Building Market and Cohort Analysis as well as Refining Customer Segmentation • Managing Customer Loyalty Program and Partnerships • Benchmarking, Establishing Churn Reduction activities • DataBase Management and Control of the Subscriber Retention Costs (SRC) • Managing Direct Marketing Budgets, Content, Campaigns and Reporting > SAP Business Objects, Adobe CS (InDesign, Photoshop) From October 2007 to March 2009 (1 year 6 months)

Master of Science (M.Sc.), Service Management and Marketing @ Karlstad University From 2005 to 2006 Bachelor of Science (B.Sc), Business Administration @ Université de la Réunion From 2001 to 2004 Yohan Deveaux is skilled in: SEO, Google Adwords, Online Advertising, Customer Relationship Management, Customer Loyalty Management, Marketing Strategy, Web Analytics, Email Marketing, Conversion Rate Optimization, Subscriber Retention Cost, Customer Lifecycle Management, E-commerce, CRM, Google Analytics, QlikView