Sr Principal, UX Design @ Currently leading UX design on the launch of a new product with key focus on mobile application UI and interaction design, for Kenmore, Craftsman, Diehard brands. From September 2013 to Present (2 years 4 months) Greater Chicago AreaCreative Manager, UX Design - eCommerce @ Managed and grew the UX visual design team, raised the level of engagement of the team that was already there. Advocated for user-centric strategy and vision. Established a coherent visual language and style guide for Grainger.com by adding color logic, grid structure, designated branding zones, and the concept of "scannability" to the experience. Active contributor of the launch of native iPad app. From October 2012 to August 2013 (11 months) Associate Creative Director, UX Promotions @ Led the launch of Sears & Kmart Local Ad 2.0, launch of promotions CMS on CQ5 platform, advocated and started product & promotions photography style guide, recruited, built and managed UX promotions visual design team, captained a never-ending, rapid response promotions cycle while weathering, surviving and mastering 3 years of Holiday madness. From July 2009 to October 2012 (3 years 4 months) Greater Chicago AreaDirector, Interactive Marketing @ Defined vision and strategy for interactive marketing for Bally service offerings. Directed online advertising campaigns, search engine optimization and PPC campaigns as well as CRM strategy. Managed the day to day operations of Ballyfitness.com. Led the effort in the redesign of Ballyfitness.com. From December 2006 to December 2008 (2 years 1 month) Manager of Creative Development @ Directed the strategy behind online advertising campaign launch for Sears Holiday 2006. Managed and owned the budget and relationship with interactive agency, as well as directing the online work from broadcast agency. Additionally, developed multiple promotional initiatives which included benchmarks to beat and diligent cost vs. benefit analysis. From October 2005 to December 2006 (1 year 3 months) Greater Chicago AreaDirector of Creative Services @ Group director of creative department at Tribal DDB Chicago. Started as Sr. Art Director in 1999. Fostered an environment of innovative idea generation, which led to richly awarded, buzz-generating online work for global brands, including McDonalds, State Farm, Propel Fitness Water, Quaker's Smart Spot Initiative, and The Home Depot. Last project before leaving was the launch of Gatorade.com. From July 2004 to October 2005 (1 year 4 months) Associate Creative Director @ Key accomplishments: development and launch of targeted email campaign program, movers program, and the Do-It-Herself workshop program for The Home Depot. From November 2001 to June 2004 (2 years 8 months) Sr. Art Director @ Key accomplishments: creative lead in the pitch and win of Pepsico account resulting in the development of sites and advertising campaigns for multiple brands, including the launch of Propel Fitness Water, Gatorade and Capn Crunch. Led the design on iLoveCheese.com (American Dairy Association), QwestDex.com and bettycrocker.com, DDB's first large-scale, database-driven website with dynamic content and custom administrative tools. From November 2001 to June 2004 (2 years 8 months) Sr. Art Director @ Supervised art directors as well as worked hands-on on the following accounts: Bally Total Fitness, Metris, NationsBank, OnePoint Communications, US Airways. Led a team and developed the architecture and design of RCI.com (Resorts Condominiums International) From October 1998 to August 1999 (11 months) Freelance @ Design studio freelancer, work ranged from art direction and design, to production to photo-retouching From March 1997 to February 1998 (1 year) Freelance, Art Director, Designer @ Art direction, design, interactive, animation and production in following agencies: Brann Worldwide, Bozell Worldwide, Lubow Advertising, Pigment Design, ComCorp, Otherwise Inc., and Ogilvy & Mather From June 1995 to February 1997 (1 year 9 months) Jr. Art Director @ Worked in TV and print on the following accounts: SC Johnson Wax, Cadbury Schweppes, Allergan, Coors, Kraft, and Citibank. As an Art Assistant, helped art directors with minimum computer skills on layout and design on the Macintosh, as well as paste-up and comps From August 1992 to June 1995 (2 years 11 months)