Yaffa Cohen-Ifrah's Email & Phone Number

💼 Past Experience

Experience DetailsChief Marketing Officer at Vitech I B2B Tech Marketing I Brand Builder I Strategy and StorytellingI have over 8 years of marketing experience and have worked in the field of technology and business marketing. In my nine years as a marketing executive, I have led various marketing initiatives for companies such as Vitech, a technology company, and Columbia University Presbyterian Hospital, a multi-specialty hospital. In my previous positions, I have designed, developed, and implemented marketing strategies for startup and Fortune 500 companies. I also have experience in digital marketing and brand building, and have developed and implemented marketing programs for a number of international businesses. I have a degree in Business Strategy from Columbia University Presbyterian Hospital and a degree in Strategic Planning from Saks Fifth Avenue.Digital marketing is a core function of my job and I have a deep understanding of digital marketing theories and tools. I have won several awards for my digital marketing work, including a 2015 offline prize at the Lexington annual marketing conference, and a 2015 online award from The C-Index for Best Digital Marketing. I am also a proficient writer and have written extensively on the topic of marketing and business strategy.Brand builder is another key function of my role, and I have a wealth of experience in this area. I have led brand building initiatives for companies such as Vitech, Columbia University Presbyterian Hospital, and Partner Communications Company Ltd. I am also experienced in developing and implementing marketing programs for international businesses and have a degree in Brand Development from Columbia University Presbyterian Hospital. In addition, I am skilled in developing and implementing marketing strategies for startups and in Managing Financial Transfer Strategies (FTS). I am also highly proficient in strategic planning and have great experience in forecasting, anticipatory marketing, and asset management.Strategy and storytelling are essential qualities for a successful marketing executive. I have experience in both of these areas, and I have written extensively on strategies and storytelling. I have also presented concepts and strategies at various marketing conferences and symposia. I am highly specialized in this area and have a reputation for being an expert at strategy and storytelling.Digital marketing is a unique field and can be very demanding, therefore, it is important that a marketing executive has experience in lead development, lead design, lead governance, lead execution, and lead reporting. I have experience in all of these areas, and I am highly accomplished in all of them. I also have experience in market research and in conducting market analysis.I am highly experienced in financial modeling, financial analysis, and financial planning. I am also proficient in risk management and have experience in investment banking. I am also highly experienced in developing and implementing marketing programs for startups and in managing marketing communications.I am experienced in managing cross-functional teams and in managing risk. I am also experienced in leader development and inointence management. I am also experienced in project planning and in economic analysis.Additionally, I am skilled in interpersonal skills and have a strong ability to develop strong relationships with people. I am also highly proficient in risk management and have experience in investment banking. I am also skilled in strategic planning and have great experience in forecasting, anticipatory

🎓 Education

Yaffa Cohen-ifrah has been educated at Tel Aviv University and Pace University. She has a BScBiology from Tel Aviv University, and an MBAFinance from Pace University.

💡 Technical & Interpersonal Skills

Yaffa Cohen-ifrah has 15 years of experience in the field of Investor Relations. Cohen-ifrah has five years of experience in Corporate Communications and has received a bachelors degree in Communications from New York University. Cohen-ifrah has also done her undergraduate studies at New York University. Since 1993, Cohen-ifrah has worked as a Management Consulting Associate in Towering Americas, LLC. From there, she moved on to work as a Corporate Communications Manager at Columbia Presbyterian Hospital from 1995 to 1996. In 1995, Cohen-ifrah became the Chief Marketing Officer at Vitech Systems Group and held that position until 1999. From there, she moved on to work as the Head of Corporate Communications at Sapiens from 2014 to 2020. Cohen-ifrah has also worked as an investor relations specialist at Partner Communications Company Ltd. from 2011 to 2013 and as the Corporate Secretary at ADAMA Ltd. from 2000 to 2006. Cohen-ifrah has experience in risk management, accounting, project planning, and equity valuation.