Wyeth Mendoza's Email

Wyeth has over 14 years work experience in UX/UI design with a superior knowledge of cutting-edge creative tools and applications. Spearheading user experience and creative initiatives for projects dealing with iOS/Android Apps, Mobile Web, Rich Internet Applications, Dashboards and Web Applications. Extensive work experience in UI/UX design for Web, Mobile Web and native apps (iOS, Android). A four-time finalist and People’s Choice Award Winner in the Philippine Webby Awards. Conceptualized, designed and developed numerous UX/UI projects for well-known companies in the fields of eCommerce, Automotive, Health Care and Financial Services. Specialties: Mobile & Web UI/UX design, Interaction design & Graphic design

Senior UX Designer, Mobile @ - Lead the mobile UX/UI initiative for all 10 Quidsi site brands across multiple technology platforms (iOS iPhone/iPad, Android & mobile-optimized sites) - Daily participation in shaping the entire product's user experience process; user research, heuristic evaluation, benchmarking, testing, information architecture, experience design and UI design - Gather business, user interface needs and information architecture requirements to execute new mobile projects and features - Create wireframes, interaction workflows, prototypes, low/high-fidelity mockups for all new products and features across multiple technology platforms (iOS iPhone/iPad, Android & mobile-optimized sites) - Extensively interface with the mobile development team and project management team to ensure design specifications are well implemented with high quality as well as help deliver the final product to App Store and Google Play Store. From April 2013 to Present (2 years 9 months) Senior UX Designer, Web @ - Spearheaded the UX initiative for the site launch of Casa.com, Afterschool.com, VineMarket.com, Bookworm.com and Look.com - Liaised with Business Analysts (BA) and marketing and merchandising executives, analyzed and solidifying stakeholder’s requirements documentation, and converted inputs and objectives into a user-focused design solution - Created digital-based user-centered experiences utilizing UX methodologies including user interviews, user research, heuristic evaluations, best practice bench-marking, and usability testing and with conception, creation and presentation of experiences through summary description, high-level wireframes, work-flows, and design mockups considering SEO and web best practices - Implemented detailed information architecture, user flows, sitemaps, wireframes and specification documents to communicate a seamless user experience to developers. - Created visual design concepts from sketches/storyboards through pixel-perfect design mockups including creation and design spec of new branding, UI design and layout for new sites, features and functionalities and visually executing against a design guideline. From September 2011 to March 2013 (1 year 7 months) Lead UX/UI Designer @ - Deep hands-on involvement in user experience design projects for fortune 500 client engagements - Actively participated on conceptualizing / strategizing intuitive user experiences and facilitate creative sessions amongst internal/external stakeholders to address key interface unmet needs that would greatly impact usability - Spearheaded all facets of visual and user interface design on multiple design projects - Delivered UI designs and interaction workflows that provide exceptional user experiences - Ensured functional and design requirements are in sync throughout the design lifecycle - Worked on Web & Mobile (native as well as Mobile Web) interfaces using HTML5 and CSS3 standards - Analyzed competitors as well as monitor and incorporate industry trends and best practices into interface designs - Served as key point of contact to the client for creative direction and reviews From April 2008 to September 2011 (3 years 6 months) Senior UX/UI Designer @ - Executed design mock-ups and website design concepts for numerous online/multimedia projects. This includes planning, analyzing and creating visual solutions for online/multimedia initiatives of the company - Performed overall planning on key user needs, strategies, goals and developed websites and multimedia applications that met those needs - Ensured design consistency across all elements in each site, maintained consistent industry-competitive "look and feel" for all client websites - Optimized websites for search engine listing making proper use of META tags, alternate tags, correct and compliant syntax and CSS validations to make sure site has maximum exposure to search engine listings as well as follow the Web standard programming procedure From April 2006 to April 2008 (2 years 1 month) Creative Director @ - Spearheaded the design team in conceptualizing, developing and implementing web design concepts for different clients from automotive sectors as well as banks and corporations in Saudi Arabia including, but not limited to – BMW, Rolls Royce, Mini, Audi, Volkswagen, Bank Saudi Fransi, Saudi-American Bank and Microsoft Arabia - Conceptualized and developed site layouts, graphical concepts, storyboards, mock-ups, interaction flow, presentations and information architecture for clients using Adobe Creative Suite - In-charge of presenting the final site design mock-ups and interfaces created by the design team to the client for approval - Full and active involvement in full website lifecycle from analyzing business requirements to creating graphical designs, coding, implementation, testing and deployment - Designed the layout, and render graphically executed marketing materials in all media (both in print and in web) adhering to clients' brand guidelines From October 2001 to October 2005 (4 years 1 month) Senior Web Designer @ - Designed and developed company's WAP conference website that has won the prestigious People's Choice Award for the 2000 Philippine Webby Awards - Head of web development initiative focused on leading a team of designers and programmers to create in-house websites of company's subsidiaries - Conceptualized and developed design paraphernalia for the company, and its subsidiaries such as corporate branding, posters, banner ads and websites - Created online marketing assets like site banners, splash pages, site popups, email blasts as well as print ads to promote company's latest software products to boost marketing campaigns - Pioneer member of the company's WAP development team, focused in creating low resolution bit-rate graphics for mobile applications and animations From April 2000 to September 2001 (1 year 6 months) Senior Design Associate @ - Updated and maintained the company’s two largest and most profitable internal sites. From 1997 to 2000 (3 years)

Wyeth Mendoza is skilled in: User Interface Design, User Experience, SEO, Graphic Design, Web Design, User Experience Design, Information Architecture, Usability, CSS, CSS3, HTML 5, Interaction Design, User-centered Design, Mobile Design, Wireframes