Global Marketing professional with MBA and 10 years of e-commerce experience working for Fortune 500 and IR top 100 companies. Proven track record of successfully managing +$20 Million per year marketing budgets. Strong financial and analytical skills, international background (bilingual in German and English), extensive experience in all Online Acquisition Channels as well as experience in Brand and Direct Marketing. Highly successful in developing and executing marketing strategies in Advertising (incl. TV), Paid Search (PPC), Search Engine Optimization (SEO), Affiliates, Marketplaces, Comparison Shopping, Display Advertising, Social Media and Email as measured by ROI, Cost per buyer (CPB), CLTV, Brand and EBITDA objectives. Specialties: SEO, Social Media, Paid Search Marketing, E-Mail Marketing, Affiliate Marketing, Comparison Shopping, Online Display Advertising, Behavioral Online Display Advertising, Financial Analysis, Online Marketing, Web Analytics, TV Advertising, Web Analytics (Google Analytics, Omniture), Site Testing, Tag Management.

Vice President - Growth Marketing @ From December 2015 to Present (1 month) Sr. Director Marketing @ From April 2014 to December 2015 (1 year 9 months) Director of E-Commerce and Online Marketing @ - Managed media-plan for Art.com's national brand marketing campaign across TV, Print, Digital and Social Media. 2014 campaign received two golden David Ogilvy Awards for excellence in advertising research. - Developed framework to model and measure the impact of advertising on brand awareness, revenue and web KPIs through rigorous testing. - Led website optimization and analytics team. Conducted over 40 tests resulting in revenue opportunities of over $30M. - Owned Social Media strategy for Art.com's +4M followers/fans and continuously delivered higher than industry fan engagement. - Hired and managed a team of seven including Product Managers, Channel Managers and one Business Analyst. - Improved revenue and EBITDA through testing of site-wide promotions. - Reversed long-term negative trend in the Affiliate-Marketing channel across 12 countries. From January 2013 to March 2014 (1 year 3 months) San Francisco Bay AreaSr. Marketing Manager @ Responsible for new Marketing channel growth, starting with successful expansion of Display program and development of test framework for multichannel advertising campaigns. Gained additional responsibility of managing Art.com's Affiliate program in June 2011. From January 2011 to January 2013 (2 years 1 month) San Francisco Bay AreaE-Marketing Manager @ Leading a team of Marketing Managers, I managed all aspects of Affiliate-Marketing, Display Advertising, SEO, Paid Search, Amazon and Comparison Shopping for Lands' End and Lands' End Canvas. I had full P&L responsibility for a multi-million dollar marketing budget, leading budgeting, planning and forecasting efforts for all KPI's on our website and within our Marketing channels. Selected best in class agency partnerships (through thorough RFI and RFQ processes) and launched Lands' End's Behavioral Display Advertising program (incl. Social-, Search- and Site-Retargeting). From September 2008 to January 2011 (2 years 5 months) E-Marketing Specialist @ From July 2006 to August 2008 (2 years 2 months) Business Analyst (Online Marketing) @ Owned and developed Lands' End Germany's Online Marketing strategies. Managed E-mail, Search Marketing (PPC & SEO), Comparison Shopping, Affiliate Marketing (CPO) and Online Display Advertising (CPC, CPM). From September 2004 to July 2006 (1 year 11 months) International Management Trainee @ Selected by Lands' End Germany for their leadership program as trainee. Sent to US Headquarters for training in Online Marketing (Paid Search, SEO, Affiliate & Email Marketing), Direct Marketing Basics (in one-on-one sessions with external DM consultant), International Marketing, Forecasting and Merchandising. From August 2003 to August 2004 (1 year 1 month) Intern Financial Controlling - Global Training Mercedes Benz @ From October 2001 to March 2002 (6 months) Stuttgart Area, GermanyIntern - Market Research and Analysis @ From February 2000 to August 2000 (7 months)

Diploma (equiv. to MBA), Financial Controlling /Business Management @ Fachhochschule Coburg From 1998 to 2001 Wolfgang Vollmann is skilled in: Affiliate Marketing, Web Analytics, SEM, Email Marketing, Online Advertising, SEO, Online Marketing, Comparison Shopping, Financial Analysis, PPC, Omniture, Interactive Marketing, Google Analytics, Multi-channel Marketing, Google Adwords