BS, Accounting, Finance @
Montclair State University
Senior Brand and Marketing Strategist, experienced in providing fresh, insightful perspective and transformational solutions across a variety of complex categories and marketing challenges. Inspired brand champion skilled at framing complex and ambiguous issues, synthesizing insights and formulating strategic solutions that spark amazing creative ideas. Orchestrator and integrator of traditional, digital, social and emerging media driving brand building,
Senior Brand and Marketing Strategist, experienced in providing fresh, insightful perspective and transformational solutions across a variety of complex categories and marketing challenges. Inspired brand champion skilled at framing complex and ambiguous issues, synthesizing insights and formulating strategic solutions that spark amazing creative ideas. Orchestrator and integrator of traditional, digital, social and emerging media driving brand building, behavior-influencing communications. Hands-on leader and partner, dedicated to nurturing the talents and contributions of the strategy and broader agency team, guiding our efforts and impact across a diverse range of clients.
Leading qualitative and quantitative research design, moderating focus groups and IDI's, conducting channel, competitor, social media audits and stakeholder interviews, analyzing research outputs, crafting research reports and gleaning consumer, expert and shopper insights.
Crafting brand purpose, essence, promise and positioning, as well as brand architecture and portfolio strategy.
Developing new product launch strategies, integrated communications planning, multi-year brand planning, campaign strategy and activation, shopper and customer strategy, digital and social strategy.
VP, Strategic Planning Director @ Provide insight, strategic leadership and active contribution to the development of branding, brand strategy, communications strategy, product launches and post-launch HCP and patient engagement for client partners in the areas of Epilepsy and Cardiovascular. Collaborate with dynamic agency teams comprised of strategists, behaviorists, scientists, creatives and account managers in the development of strategically-grounded, creative solutions. From November 2014 to Present (1 year 2 months) Senior Strategy Consultant @ Major forces are at play in the Pharmaceutical Industry affecting revenue models and ultimately placing a greater emphasis on providing greater value and improving patient outcomes. From the increasing influence of Insurance Providers and the realities of Obamacare to the impact of generics and the empowerment of patients, industry paradigms are being challenged and new means of resolving these challenges are being sought.
As an Independent Strategic Consultant with over 15 years of consumer-side experience I collaborated with pharmaceutical agency veterans to inspire new thinking, solutions and action designed to better engage and support customers and patients alike in the exciting and quickly evolving space of Healthcare.
McCann Torre Lazur takes pride in focusing on one core service: outstanding healthcare communications delivered to professionals and patients via print, video, and interactive media. McCann Torre Lazur is the flagship agency within the McCann Torre Lazur Group, and is fortunate to be part of McCann Health, one of the largest global networks in the industry. These connections allow us to focus on creativity and bold ideas while providing access to a breadth of innovative resources.
Who we are:
We are branding…we are strategic and scientific expertise…we are creative…we are digital…we are global…we are award-winning…and we're always looking for new talent.
What we do:
We deliver launch intensity to healthcare solutions for professionals and patients. Whether a small brand, global campaign, or relaunch, we bring the same intensity of a blockbuster launch to every opportunity.
What we can do for you:
We promote an entrepreneurial environment that ignites creative thought and retains talented professionals. We are fiercely dedicated to our people, our brands, our customers, and the creative product. From August 2014 to November 2014 (4 months) Chief Strategic Officer @ BFG is a strategically grounded, creatively driven agency that brings new thinking to your brand.
We believe people are passionate about brands that serve a purpose in the way they live. Our passion is bringing your brand’s purpose to life in creative ways.
We strategize across the media spectrum to create smart, unexpected ideas that put your brand right in the middle of the culture you want it to impact and interact with.
As Chief Strategic Officer I had the pleasure of leading a team of incessantly curious strategists and collaborating with a team of brilliant, impassioned creatives all dedicated to digging in and looking beyond the current and obvious to uncover opportunities big and small that better informed and focused the brand strategy and inspired an amazing creative solution. From developing Brand Purpose, Essence, Promise and Positioning through crafting Communications, Shopper and Digital Strategy to inspiring compelling creative ideas and brand activations, myself and my team instilled the kind of purpose and passion in brands that enriched and delighted their valued customers.
While at BFG I proudly partnered and served the following clients:
Whirlpool, Green Mountain at Fox Run, Snyders-Lance, Kids II, Dr. Oetker, Coca Cola, Kitchen Aid, Treasury Wine Estates and South Carolina Parks, Recreation and Tourism From August 2011 to July 2014 (3 years) SVP, Account Planning, Global OTC Health and Wellness Brands @ SVP, Account Planning, Global OTC Health & Wellness Brands Jan 2009 - Aug 2011
Provide strategic leadership for clients and agency team, directing development of global brand strategy, identity, campaign and toolkit development including traditional mass, digital, shopper and experiential solutions for GSK’s Panadol (80+ markets) and Polident (40+ markets) global portfolios
VP, Account Planning, Global & Int’l Tobacco Brands Aug 2004 – Dec 2008
Provided strategic leadership for clients and agency team, leading the development of portfolio strategy, brand planning, product initiatives, channel/shopper/trade strategy and global toolkits for Lucky Strike (50+ markets) and House of Player’s (Canada) From August 2004 to August 2011 (7 years 1 month) Co-Founder and Lead Strategist @ Led branding and brand strategy development, account services as well as ran day-to-day agency operations
Clients included Diageo, Kyocera Wireless, SCI FI Channel From April 2003 to April 2004 (1 year 1 month) Account Planning Director @ Led integrated on/off-premise promotional programming and drove business development with clear P&L responsibility
Clients included Miller Brewing, Lowe's Home Improvement, SCI FI Channel From March 2002 to April 2003 (1 year 2 months) Brand Manager @ Led multi-disciplined team in all channel strategy development, on/off-premise programming for US market and key accounts and worked closely with Brand Director in the development of annual brand plans and sales forecasts From February 2001 to March 2002 (1 year 2 months) Assistant Brand Manager @ Assistant Brand Manager, Camel Nov 1999 – Feb 2001
Marketing Assistant, New Product Innovations Jun1998 – Oct 1999
Led cross-functional teams in the development of integrated promotions, trade, shopper and on-premise programming. Contributed to development of annual brand plans, delivered market research & analyses, distribution and sales forecasts From June 1998 to February 2001 (2 years 9 months) Financial Analyst @ Financial Analyst, Broker/Trader Remuneration Oct 1995 – Aug 1996
Senior Internal Auditor, Mutual Funds Jun 1994 – Oct 1995
Mutual Fund Accountant, Balanced Funds Dec 1992 – Jun 1994
Conducted daily, monthly and year-end Fund analysis and reports, led financial and process audits of Funds and co-led the development of a company-wide remuneration model and financial reporting for brokerage and trading teams From December 1992 to August 1996 (3 years 9 months)
MBA, Marketing @ Indiana University - Kelley School of Business From 1996 to 1998 BS, Accounting, Finance @ Montclair State University From 1987 to 1992 William Kwiatkowski is skilled in: Digital Media, Account Management, Strategy, Customer Insight, FMCG, Cross-functional Team Leadership, Management, Digital Strategy, Advertising, Integrated Marketing, Marketing, Communications Planning, Market Research, Leadership, Brand Management
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