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Whitney Rosenthal

Creative Development Strategist @ YouTube

Partnerships, Emerging Talent at Instagram

Venice, California

Ranked #1,033 out of 20,660 for Creative Development Strategist in California

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Whitney Rosenthal's Email Addresses & Phone Numbers

Whitney Rosenthal's Work Experience

YouTube

Creative Development Strategist

February 2013 to Present

YouTube

Production Strategist

July 2012 to February 2013

Venice, CA

Sundance Institute

Digital Marketing & Distribution Consultant, Artist Services

December 2011 to June 2012

Greater Los Angeles Area

Whitney Rosenthal's Education

The University of Texas at Austin

Bachelor of Science (B.S.) Radio-TV-Film

2004 to 2007

Whitney Rosenthal's Professional Skills Radar Chart

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Whitney Rosenthal's Estimated Salary Range

About Whitney Rosenthal's Current Company

YouTube

• hired as the first creative development strategist for youtube within google’s production studio, called YouTube Space, acting as a creative producer for hundreds of channels, covering all verticals/genres • worked internally and with third-party studios and entertainment organizations to design original content production programs that generate high quality videos and have a clear value proposition to...

Frequently Asked Questions about Whitney Rosenthal

What company does Whitney Rosenthal work for?

Whitney Rosenthal works for YouTube


What is Whitney Rosenthal's role at YouTube?

Whitney Rosenthal is Creative Development Strategist


What is Whitney Rosenthal's personal email address?

Whitney Rosenthal's personal email address is w****[email protected]


What is Whitney Rosenthal's business email address?

Whitney Rosenthal's business email addresses are not available


What is Whitney Rosenthal's Phone Number?

Whitney Rosenthal's phone (213) ***-*174


What industry does Whitney Rosenthal work in?

Whitney Rosenthal works in the Entertainment industry.


Who are Whitney Rosenthal's colleagues?

Whitney Rosenthal's colleagues are Hefu Chai, Brian Rosenfeld, Qi Zhou, Steve Motzenbecker, Quynh Tran, Chris Hartley, Hannah Lewis, Nichola Meek, Chris D., and Steven La


About Whitney Rosenthal

📖 Summary

Coffee lover and cinephile. I spend most of my work hours designing production programs and marketing tools for YouTubers. I love all things digital, but am especially interested in the future of streaming video content and mobile media. I also write, shoot, and produce 3 scripted web series. On my days off, you can find me drinking a good cup of coffee, eating a delicious meal, or watching an inspiring film. I also love hosting dinner parties, photography, cycling, surfing, reading, and listening to music.Creative Development Strategist @ • hired as the first creative development strategist for youtube within google’s production studio, called YouTube Space, acting as a creative producer for hundreds of channels, covering all verticals/genres • worked internally and with third-party studios and entertainment organizations to design original content production programs that generate high quality videos and have a clear value proposition to youtube channels and promote platform best practices • liaised with business affairs and operations to determine budget and resources for programs • coordinated production resources and equipment needed for programs • tracked deliverables from creators and made sure all resulting videos were passed legal clearance for any and all necessary third party content licenses From February 2013 to Present (2 years 9 months) Production Strategist @ • hired as the first production strategist for youtube within google’s production studio, called YouTube Space, acting as a UPM/line producer for hundreds of channels, covering all verticals/genres • liaised with business affairs and operations to determine budget and resources for programs • coordinated production resources and equipment needed for programs • created production tools for streamlining bookings process for all global studios From July 2012 to February 2013 (8 months) Venice, CADigital Marketing & Distribution Consultant, Artist Services @ • worked 1-on-1 with filmmakers whose features (both scripted and non-fiction) premiered at the sundance film festival in the last 30 years who opted into the artist services program to re-release their films via digital platforms (netflix, amazon, hulu, youtube, etc.) • provided digital strategy advice for creative, release dates, publicity, editorial promotion, marketing and social media on a per film basis From December 2011 to June 2012 (7 months) Greater Los Angeles AreaManager, Digital Marketing - Worldwide Theatrical Marketing @ • managed production of over 100 official movie digital sites, apps, games and social campaigns • managed special projects including online video production shoots, live premieres and events • worked with dozens of vendors/agencies to create media plans and rich media ad units • created hundreds of RFPs to local and global vendors according to each project’s budget • oversaw social media presence, contests and studio and film-specific youtube channels From December 2008 to October 2011 (2 years 11 months) Burbank, CADirector of Interactive Marketing @ • developed dozens of feature film websites, viral campaigns and social networking pages to establish each film’s digital creative presence • created digital publicity and editorial campaigns for each theatrical release • worked with agencies to create, deliver, and execute digital ad units • asset management and content distribution for all film-related creative materials • integrated digital strategy for promotional events, publicity, and product marketing plans From August 2007 to December 2008 (1 year 5 months) Los Angeles, CADigital Marketing & Interactive Media Manager @ From August 2005 to May 2007 (1 year 10 months) Music Licensing for Film & Television @ From May 2006 to August 2006 (4 months) Santa Monica, CABachelor of Science (B.S.), Radio-TV-Film @ The University of Texas at Austin From 2004 to 2007 Whitney Rosenthal is skilled in: Digital Media, Digital Marketing, Digital Strategy, Social Media, New Media, Entertainment, Social Media Marketing, Television, Final Cut Pro, Video, Event Planning, Facebook, Social Networking, Advertising, Interactive Marketing


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In a nutshell

Whitney Rosenthal's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Whitney Rosenthal's Willingness to Change Jobs

Unlikely

Likely

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Whitney Rosenthal's Social Media Links

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Whitney Rosenthal's Achievements

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