Welington Fonseca's Email & Phone - Shiseido - Tarrytown, New York, United States

About Welington Fonseca

SVP, Global Customer Marketing @ Shiseido Lead customer marketing for Shiseido Group prestige brands: NARS, Shiseido, Bare Minerals, Laura Mercier, Cle de Peau Beaute, IPSA, Buxom, and Shiseido Fragrances. Responsible for amplifying the impact of each brand's marketing and digital identity through thoughtful execution of consumer-centric and data driven strategies. Drive brand building and engagement, sales, customer acquisition, retention and lifetime value through management of online and offline channels. Serve as key stakeholder of the company's Digital Center of Excellence - aimed at enhancing Shiseido's digital blueprint (e-commerce, direct to consumer engagement) and cultivating a global community of marketing and digital brand leadership and best-in-class talent. Greater New York City AreaSVP Marketing @ Rent The Runway Oversaw marketing organization, driving innovation and positioning in competitive sector through skillful management of branding, content development, traditional and digital marketing, social and influencers, new customer acquisition, customer engagement (lifetime value development, loyalty, and advocacy). From May 2015 to June 2016 (1 year 2 months) Greater New York City AreaVice President of Marketing @ Lord & Taylor Formulated and led execution of marketing strategies to drive profit optimization; focused on repositioning the brand, design and execution of more robust customer engagement models, management of print and online catalog, traditional and digital media investments, and change of promotional mix for store and online business platforms. From January 2011 to September 2011 (9 months) Greater New York City AreaMarketing Director of Loyalty, Registry and Credit Card @ Toys R Us Drove sales optimization focused on marketing and promotional plans of guest programs for store and online business platforms. Coordinated and drove performance of talented team of 100 marketing and personal registry advisers. From April 2009 to January 2011 (1 year 10 months) Sr Manager / Director of CRM, Credit Card & Gift Card Marketing @ Borders Directed team strategizing, developing, and leading execution and ongoing operations of loyalty marketing, rewards programs, gift card and credit card programs. Oversaw customer research and developed new customer segmentation and targeting strategies. From 2004 to 2008 (4 years) Strategy and New Business Development Manager @ Borders Defined product roadmap via in-depth research, industry / market / competitive analysis, and customer needs assessments. Identified and evaluated new business opportunities, new overseas markets, new products, and potential development and marketing partnerships. Provided marketing research expertise on day-to-day category management and marketing spending issues. From 2003 to 2004 (1 year) Vice President of Marketing and Analytics @ Gilt Groupe Built and led a best-in-class direct to consumer marketing and analytics organization with focus on 6 key areas: new member growth, customer communications, CRM, loyalty, marketing policies, and brand equity tracking / customer insights / business intelligence. From September 2011 to August 2015 (4 years) Greater New York City AreaMarketing Manager for Latin America @ RR Donnelley Built and oversaw team assessing market potential for mergers/acquisitions, and developing regional marketing plans. Recruited and hired regional sales team. From 1997 to 2001 (4 years)

Welington Fonseca’s Personal Email Address, Business Email, and Phone Number

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Welington Fonseca's Work Experience

Shiseido

SVP, Global Customer Marketing

Greater New York City Area

Rent The Runway

SVP Marketing

May 2015 to June 2016

Greater New York City Area

Lord & Taylor

Vice President of Marketing

January 2011 to September 2011

Greater New York City Area

Welington Fonseca's Education

Northwestern University - Kellogg School of Management

Certificate in Customer Relationship Management, Marketing

2005 to 2005

ESPM Escola Superior de Propaganda e Marketing

Post-Baccalaureate Diploma in Marketing, Marketing

1993 to 1995

Universidade Presbiteriana Mackenzie

Bachelor of Arts in Business Administration, Business Administration and Management, General

1988 to 1991

About Welington Fonseca's Current Company

Shiseido

Lead customer marketing for Shiseido Group prestige brands: NARS, Shiseido, Bare Minerals, Laura Mercier, Cle de Peau Beaute, IPSA, Buxom, and Shiseido Fragrances. Responsible for amplifying the impact of each brand's marketing and digital identity through thoughtful execution of consumer-centric and data driven strategies. Drive brand building and engagement, sales, customer acquisition, retention and lifetime value through...

Frequently Asked Questions about Welington Fonseca

What company does Welington Fonseca work for?

Welington Fonseca works for Shiseido

What is Welington Fonseca's role at Shiseido?

Welington Fonseca is SVP, Global Customer Marketing

What is Welington Fonseca's personal email address?

Welington Fonseca's personal email addresses are not available

What is Welington Fonseca's business email address?

Welington Fonseca's business email address is w****[email protected]

What is Welington Fonseca's Phone Number?

Welington Fonseca's phone (212) ***-*123

What industry does Welington Fonseca work in?

Welington Fonseca works in the Retail industry.

Who are Welington Fonseca's colleagues?

Welington Fonseca's colleagues are Bryan F., Andrew Glenn, Arielle Silverman, Emily Glatzer, Devin Zimmer, Aimee Cardwell, Kayla Reynolds, Claire Jen, Raquel Hernandez, and Jennifer Fleiss

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