Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses.
In his role as vice president of global marketing for Brand Networks, St. Amand is responsible for driving global business expansion through the company’s corporate and product marketing efforts.
Most recently, St. Amand was the vice president of marketing for Nasuni, a high-growth provider of enterprise cloud storage systems. Before Nasuni, he was executive vice president of marketing for Crimson Hexagon, an award-winning provider of social media analytics software to the world's leading brands and agencies. Prior to Crimson Hexagon, he was director of marketing for ExaGrid Systems, a fast-growing, multi-award-winning developer of advanced data storage and back-up appliances. Before ExaGrid, St. Amand ran Electronic Vaulting product marketing for Iron Mountain (NYSE: IRM), helping to grow the product line from $12 million to $100+ million in revenues. Before Iron Mountain, he managed product marketing as well as corporate communications for Connected Corporation, a provider of PC data protection services and software, which was acquired by Iron Mountain in 2004 for $120 million. Prior to Connected, St. Amand managed global corporate communications for SilverStream Software, helping the company navigate a successful IPO (NASD: SSSW) and an acquisition by Novell in 2002 for $212 million.
Earlier in his career, St. Amand led successful communications campaigns for a number of well-known technology companies including HP, Motorola and Texas Instruments, while working for several of the Boston area’s most influential PR and marketing services firms.
Specialties: Revenue growth strategies, product and corporate marketing, messaging, product launches, inbound and outbound demand generation, market segmentation, sales enablement, channel marketing, brand building, and team building.
Vice President, Global Marketing @ The award winning Brand Networks Platform lets marketers plan, optimize and automate social media advertising and content publishing. Our customers are able to create a relevant, unified brand experience across unlimited social media touch points. Brand Networks is one of the few companies to be formally certified as a marketing platform partner by Facebook, Twitter, LinkedIn, Instagram and Pinterest. More than 650 of the world's top brands and agencies are customers, including AT&T, American Express, ABInBev, OMD Worldwide, Starwood, GILT Groupe, and Citibank. From April 2015 to Present (9 months) Greater Boston AreaAdvisory Board Member @ Serve on the advisory board of this growing marketing technology startup. Work closely with company founders to provide go-to-market and business strategy guidance. From February 2015 to Present (11 months) Greater Boston AreaVice President, Global Marketing @ Nasuni delivers enterprise NAS data storage as a service. It combines on-premises hardware with cloud storage to deliver an enterprise-class storage service that never needs to be backed up, scales from terabytes to petabytes, and is available from every location and device.
> Responsible for corporate and product marketing on a worldwide basis
> Sales enablement: demand generation, tools, training, programs
> Drove rapid revenue growth: 135 percent annual growth
> 60 percent of new customer wins were created directly by marketing demand generation From February 2014 to April 2015 (1 year 3 months) Greater Boston AreaExecutive Vice President, Global Marketing @ Crimson Hexagon provides a hosted software platform (SaaS) for social media monitoring and analysis. It empowers marketing, brand insights and market research professionals to gain actionable insight into consumer opinion of their brand, product, or market through the deep analysis of Big Data sources, such as billions of social media conversations.
> Responsible for corporate and product marketing on a worldwide basis
> Sales enablement: demand generation, tools, training, programs
> 100% annual revenue growth
> Secured "Top Web Innovator" ranking by Fast Company (along with Google, Twitter, Netflix, and others: http://bit.ly/hSacKB)
> Primary company and product spokesperson; top-ranked speaker at domestic and international industry conferences
I was interviewed on live television for a FOX News segment about how the flu is going viral in social media: http://bit.ly/WRN9L2 (Note: this video link doesn't appear to work for smartphone web browsers)
Interviewed by Forbes about how Mass. companies are well positioned to lead the Big Data charge. Here is the article: http://onforb.es/L2Xtym
Video of my Sentiment Analysis Symposium presentation in New York - "Social Media Analysis for Better Business Results" Link: http://bit.ly/OrmvLp From May 2010 to February 2014 (3 years 10 months) Director of Marketing @ ExaGrid Systems is a fast-growing provider of data backup appliances with advanced data deduplication technology.
> Reported to the CEO
> Product, corporate and channel marketing
> Targeted IT organizations in mid-market to small enterprise companies
> 120% annual revenue growth during several deep recession years
> 80% of sales driven by marketing-generated leads
> Secured "Product of The Year" award from Storage Magazine (the top award in this industry)
> Named a "Cool Product" by Gartner as part of its annual "Cool Product" evaluation series From September 2006 to May 2010 (3 years 9 months) Director of Marketing @ Ontegrity provides stand-by power products and services for the telecom and information technology industries.
> Product and corporate marketing From March 2006 to September 2006 (7 months) Agency Vice President @ Provided strategic marketing and public relations services at this technology-client-focused firm.
> Clients included early-stage and mature companies, such as: Red Hat, Mercury Computer Systems, Egenera, Imprivata and Numara Software From August 2005 to March 2006 (8 months) Product Marketing Manager, Digital Data Protection @ Joined Iron Mountain's Digital division via the acquisition of Connected Corp., a backup software and services company (SaaS). Connected was acquired by Iron Mountain in 2004 for $120 million.
> Used marketing strategies and tactics to grow digital data protection software and services offerings from $12 million to $100+ million in revenue during tenure. From April 2001 to August 2005 (4 years 5 months) Manager, Global Corporate Communications @ Application server design and development software.
> $18 million to $76 million revenue growth over 24 months
> Succesful IPO and secondary offering
(SilverStream Software was acquired by Novell in 2002 for $212 million) From February 1999 to April 2001 (2 years 3 months) Senior Associate @ PR and Marketing Services Firm
> Clients included: HP, SilverStream Software (acquired by Novell), Platinum Technology (acquired by CA) From September 1996 to January 1999 (2 years 5 months) Account Executive @ PR and Marketing Services Firm
> Clients included: Texas Instruments, GE Capital, Motorola From February 1994 to September 1996 (2 years 8 months)
B.S., Communications/Marketing @ Boston University From 1990 to 1994 Wayne Amand is skilled in: Messaging, Channel Marketing, Product Launches, Sales Enablement, Segmentation, Team Building, Lead Generation, Demand Generation, Product Marketing, Integrated Marketing, Analyst Relations, Marketing Strategy, Go-to-market Strategy, Social Media Marketing, Public Relations
Websites:
http://www.bn.co