Walter Taffarello's Email & Phone Number

💼 Past Experience

Walter Taffarello's education and work experience:Walter Taffarello has a B.S. in Marketing from The University of Texas at Austin. He has 1 year of experience as a Group Manager, Brand, Marketing and Sales at Panasonic USA from March 1999 to September 1999 (7 months).

🎓 Education

Walter Taffarello's educational background and work readiness based on past education:Walter Taffarello has aBackground in Digital Marketing at Columbia University- where he received his B.A. in2011, and then a Master of Arts in Politics and Government at Università degli Studi di Urbino Carlo Bo, where he received his MA in 1998. After receiving his MA in Political Science, Walter Taffarello worked as a Research Assistant at the IAL Institute for Innovation and Activity Scheduling in Pordenone, Italy from 1998-1999, and then as a Research Assistant at Universidad de Barcelona, Spain from 1999-2001. In 2003, he completed his Post-Graduate course in Marketing at the IAL Institute and was thus able to move on to his current role as an organizer. In this role, Walter Taffarello is responsible for the running of the IAL Institute's Marketing Department, promoting and developing marketing products and services, and also providing marketing training to employees and students.Walter Taffarello is currently attending a Master's program in Organizational Leadership at Columbia University- where he is completing his B.A. in2011. Walter Taffarello has worked extensively as an organizer in the past and has valuable experience working with teams and building relationships. In his current role, Walter Taffarello is responsible for the running of Columbia University's Planning and Development Department and is also responsible for developing and leading the team that negotiates Contracts with students, faculty and other departments.

💡 Technical & Interpersonal Skills

Walter Taffarello has successfully married his technical and interpersonal skills with his group management, marketing, and sales experience. At PanasonicUSA, he was responsible for leading the development and execution of marketing plans for the Panasonic Consumer Company. He also managed a team of fifteen focused on growing the high-end, millennials, and tech-savvy segments by attracting new prospects and deepening existing relationships. He executed annual $16MM marketing plans. Additionally, he re-launched consumer website, boosting inbound traffic by 35%, generating 29 pipeline prospects, and setting the strategy-to-execution path for measurement across customer relationship programs.Walter Taffarello has a background in marketing research, which he used to create a new brand strategy for Electrolux, AEG, Zanussi, Rex, and Zoppas brands. He also was responsible for leading the development and execution of marketing plans for specific PCMNA categories (Panasonic Consumer Marketing North America).In February 2014, PanasonicUSA relocated Walter to Greater New York City Area and he replaced David Ladd as the Director of Marketing for the PanasonicConsumer Company. There, he was responsible for leading the development and execution of marketing plans for the Panasonic Consumer Company andarettes across global. He also managed a team of fifteen focused on growing the high-end, millennials, and tech-savvy segments by attracting new prospects and deepening existing relationships. He executed annual $16MM marketing plans. Additionally, Walter was responsible for developing marketing strategies, marketing campaigns, and products for the American market, as well as for the Appliance category budgets and multi-million dollar advertising budget. He also formulated price positioning and target costs, and was responsible for the P&L totaling in excess of $56 million (US only).In February 2016, PanasonicUSA placed Walter in charge of the Product Marketing and Business Development for the Wellness and Health Care Business. At this position, he was responsible for the planning and execution of the marketing and new business development strategy for the Wellness Business (i.e., Personal Care and Health Care Groups). During his time at PanasonicUSA, Walter also took on project leadership roles in all phases of production, from initial design to introduction into the market, packaging, and collateral materials. Additionally, he studied national and regional markets to assess possible business opportunities and successfully designed and implemented OEM products for German mass merchant chains and Quelle catalog under De'Longhi and Privileg brands.Walter Taffarello is a member of the USPTO and a holder of both US and Italian patent rights.