International Marketing & Business Development Manager @ So CHIC
Bachelor of Science, Food Engineering @
Orta Doğu Teknik Üniversitesi
Marketing and Business Development Director @ From October 2015 to Present (3 months) Istanbul, TurkeyFreelance Photographer @ From January 2011 to Present (5 years) TurkeyInternational Marketing & Business Development Manager @ o Opened 7 more international stores by the evaluation of market research in the target countries according to the potential of silver jewellery or evaluation of
Marketing and Business Development Director @ From October 2015 to Present (3 months) Istanbul, TurkeyFreelance Photographer @ From January 2011 to Present (5 years) TurkeyInternational Marketing & Business Development Manager @ o Opened 7 more international stores by the evaluation of market research in the target countries according to the potential of silver jewellery or evaluation of franchising application coming from abroad
o Head the project of store opening from architectural design, decoration, recruitment, training of the staff, brand management
o Supplied the needs of the current international franchisers’ like marketing, campaigns, new product or material order, and design of the store and provide communication between int.stores and head office.
o Started marketing communication for the international stores and increased sales more than 100% totally
o Started social media marketing and content management
o Managed state supported branding program; Turquality to make SoCHic a global brand. From March 2013 to November 2013 (9 months) Istanbul, TurkeyMarketing and Business Development Executive @ o Created Marketing Plan for all brands and in charge of Market and Competitive Research
o Managed sales reports (IMS) for all levels
o Responsible for training Sales Force about CRM, Sales effectiveness
o Lead targeting, Incentive system and performance reports
o Project Manager for the implementation of new CRM system (from Kuşman to Veribase)
o Scenario management project team including sales forecast, brand development and Portfolio design From February 2012 to October 2012 (9 months) Istanbul, TurkeySales Development Executive @ o Managed sales reports (IMS) and supervised to distribute weekly and monthly sales reports for all levels
o Implemented and managed targeting and incentive systems
o Project Manager for the implementation of new CRM system (1st implementation in Turkey and best practice for other Danone countries)
o Head 3-phase Project including Portfolio prioritization, Customer Segmentation, and Territory Align
o Responsible for providing training programs for sales force for CRM, Sales reports and Sales Effectiveness
o Development of Business Intelligence tool to improve overall company reporting productivity with IT Dept From April 2009 to March 2011 (2 years) Istanbul, TurkeySales Force Effectiveness Specialist @ o Lead “Sales Reporting System” and responsible to prepare weekly and monthly sales reports
o Managed brick-based target and incentive systems and perform performance analysis periodically
o Provided periodic market and competitive analysis, brick based territory alignment.
o Managed “Electronic Territory Management System” / CRM.
o Implementation of Targeting and Incentive systems
o Started to train Regional Sales Managers about CRM, Sales Reports and brick based territory alignment From February 2008 to May 2009 (1 year 4 months) Istanbul, TurkeyProject Manager @ o Managed the project for implementation of the product/service related with marketing and promotion analysis in pharmaceutical sector
o Analysis and test all tools related with software, coding, questionnaire and assure globalization and provide communication between local office and abroad
o Managed to affiliate periodic working plans for the product/service
o Created and organize the training program for the pharmaceutical companies about product/service with its software. From May 2006 to February 2008 (1 year 10 months) Istanbul, TurkeySales Representative @ o Promoting the antibiotics and antihypertensive products to health care professionals
o Maintained customer contacts, sales meetings within assigned sales territory and managed the budgets
o Monitoring competitors’ activity and reporting to the Ankara Sales Manager via Lotus Notes
o Managed the sales effort within a defined territory, performing the monthly, quarterly and annually sales targets
o Consistently received awards as a result of sales performance. “Best Performance on Market Share” From 2004 to 2006 (2 years) Ankara, TurkeySales Representative @ o Maintained customer contacts and developed business relationships with customers in the assigned territory/market segment to generate new business with analysing the territory/market’s potential
o Determine the value of existing and prospective customers’ value to the organization
o Coordinated sales effort with marketing, sales management, accounting, logistics.
o Received awards and recognition as a result of sales performance. “Best Sales in Ankara” From 2002 to 2004 (2 years) Ankara, Turkey
Master of Business Administration (MBA), Marketing and Strategy @ Istanbul Bilgi Üniversitesi From 2008 to 2011 Bachelor of Science, Food Engineering @ Orta Doğu Teknik Üniversitesi From 1996 to 2001 Vuslat Aktuğlu, BSc, MBA is skilled in: CRM, Market Research, Sales Operations, Marketing Strategy, Product Management, Business Intelligence, Market Analysis, Business Development, Sales Effectiveness, Sales Management, Training, Management, Segmentation, Marketing, Marketing Research
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