I have above, through and below the line marketing experience on both the agency and client side (13 years experience in total: 5 years in Australia and 8 years in the UK - London). I have Advertising (TV/Radio/Press/Online); Direct Mail; Retail (including retail design); Digital - online display, social media, intranet content management, eDM; Consumer/Sales promotions; Field Marketing; Sponsorship; Marketing Analysis/Insight; Newsletter Production (including copy writing); Branding; Corporate Video Production and Channel/Trade Marketing experience. A summary of the industries I have worked in include: Banking and Finance, Automotive, Alcohol, Tobacco, Retails – Supermarket Chain and Department Store, FMCG, Loyalty Cards, Incentive Programs, Charity, Publishing, Electrical Goods, Telecommunications, Pharmaceutical and Cosmetics.

Digital Account Director @ From April 2015 to Present (9 months) Account Director @ Sky - Digital, Winback strategy and communications, Customer Marketing and Retail. AIG - integrated marketing projects. Account Director producing a Global Advertising Toolkit for a telecommunications client. REFERENCE I worked alongside Vivian at Sapient Nitro – all in all she is a very competent and professional account director. Having been in many client meetings with her, I can say she has excellent client management skills and is also extremely likeable and very organised. Her interaction with creatives is also very good – she gives clear direction from what are very often jumbled client briefs. Her bright personality also make collaborating very easy and enjoyable. I would have no hesitation in recommending Vivian as a very attentive, hard-working, energetic and fun member of any team. Ollie Butler. Creative Director, NWP Creative. From March 2013 to April 2015 (2 years 2 months) London, United Kingdomaccount director @ From 2015 to 2015 (less than a year) Account Director (contract) @ Unilever - Dove and Surf - launch of new campaigns including digital advertising (including home page take overs on MSN and Yahoo), press and instore promotions. Royal Mail - DM and Digital. Hoover - new product launch: creation of new assets, advertising - TV and Press, packaging, in store display, Aurasma content videos, digital display and partnerships. Lexar - digital display campaigns in UK, Germany and France. Development of strategy working closely with ad exchange companies and Google Adwords. Sennheiser – Social Media strategy / Facebook management and competitions. George Michael endorsed a pair or head phones so I had the chance to write Twitter content for his PR team! Kenya Commercial Bank – Digital display, Press, Brochures, Banners, z-cards and other marketing collateral. Camelot (Lotto) - Promotions Diageo - EAB: Johnnie Walker and Baileys - development of promotional activity, collateral and advertising for bars and main events. Post Office – New Brand Guidelines, POS, in branch collateral and brochures. Elizabeth Arden (Couture La La - Juicy Couture Fragrance Launch) - microsite / social media / competition. From November 2011 to February 2013 (1 year 4 months) Account Director (contract) @ Barclaycard - DM and Digital From August 2011 to November 2011 (4 months) London, United KingdomAccount Director (contract) @ Shell - POS Global Marketing Toolkits Visa - New Business Pitch / Sales Communications CEMEA From March 2011 to June 2011 (4 months) London, United KingdomAccount Director (contract) REFERENCE BELOW @ On secondment to Volkswagen Commercial Vehicles. Produce Direct Mail (DM/eDM), POS, ATL and PR campaigns. Key achievements: development of new lead management program (on/off line), POS for new product launch, National PR campaign for a new product offer. REFERENCE To whom it may concern, Vivian Praxoulis worked with both me and my team for a period of 4 months in 2010/11 as an Account Director with our lead creative agency iris Worldwide. Her remit was to focus on purely client tasks ranging from ATL to direct marketing activities. Vivian was throughout her tenure, a hardworking professional marketer who was able to work unaccompanied on a wide range of projects which she was tasked with delivering. A bright, diligent, hardworking and deadline focussed individual, Vivian is an asset to any organisation. Yours faithfully, Mark Hopkins Head of Marketing Volkswagen Commercial Vehicles Volkswagen Group United Kingdom Yeomans Drive Blakelands Milton Keynes MK14 5AN Telephone: + 44 (0)1908 601379 From November 2010 to March 2011 (5 months) London, United KingdomSenior Account Manager (contract) @ Direct mail, Online – microsite and banner advertising, Social Media Marketing. Consortium lead (working with AMV/OMD) for the Goods Fulfilment business at Royal Mail. This involved working closely with the Proximity Planner, AMV and OMD to develop Response to Brief documentation for each brief. Plus responsibility to ensure that all strategies and creative from each agency are in line with the agreed strategy/direction (and integrated). Development of long term strategies for Goods Fulfilment. Work closely with senior data team to develop data strategies and business case for each campaign. Budget management and forecasting. From July 2010 to November 2010 (5 months) London, United KingdomSenior Account Manager (contract) @ Press, outdoor and other direct response activity. From May 2010 to July 2010 (3 months) London, United KingdomSenior Client Manager - Insight & Communications (REFERENCE BELOW) @ Sainsbury's Connection Program – London UK Responsible for building relationships with FMCG suppliers of Sainsbury’s (a UK based supermarket chains with 380 stores), providing insight and media services that have highly granular shopper behaviour at their core. Manage and deliver data-driven communication campaigns across different media platforms. Manage bespoke insight for FMCG suppliers and responsibility for the delivery of financial targets. Outline of Responsibilities: Highly targeted Direct Mail and Email campaigns for Coca Cola (Coke, Fanta and Fruitiser), Diageo (Smirnoff, Bailey’s, PIMM’S, Gordon’s Gin and Morgan’s Spice), Reckitt Benckiser (Finish Dishwashing Tablets), Bauer Consumer Media (Grazia Magazine), Mars (Pedigree Better by Nature dog food), Johnson’s & Johnson, Anchor (Anchor Butter), Dairy Crest (Country Life Butter) and Market Research / Email communications for Dairy Crest (1% milk bag trial). Nectar Card Points Update Mailing – encourage FMCG companies to take part in the mailing. Development of the Business Unit and new customer offerings. Involvement in the set up of the Insight and Communications department. REFERENCE: Duncan Stewart - Business Unit Director, LMG Vivian was a Senior Client Manager working on our Business Unit, and was responsible for managing both the Insights and Communication programmes for a number of key FMCG clients. During this time, Vivian built up strong knowledge of Self Serve, our key Insights tool, and developed on her key strengths of running customer communication programmes. Vivian was a hard working, trustworthy member of the team, whom you could always rely upon. Her performance was excellent, and was always a valued colleague. Vivian was excellent in building great working relationships with clients, which showed through when the client survey report gave Vivian exceptional marks. From January 2008 to May 2009 (1 year 5 months) London, United KingdomSenior Account Manager (contract) @ Direct Mail, online banner advertising and logo development From October 2007 to January 2008 (4 months) London, United KingdomSenior Relationship Executive - Debenhams and Talk Talk (contract) @ Manage the relationship with dedicated sponsors to ensure campaigns such as Points Update Mailings, Coalition marketing campaigns, Telemarketing campaigns and Solus Emails are executed on time and in a professional manner. Work with the Relationship Director and Analyst to produce planning and strategy proposals for both sponsors. Present the yearly plans to senior management at LMG. From April 2007 to October 2007 (7 months) London, United KingdomSenior Account Manager (contract) @ Porsche – Press and DM. John Lewis Partnership Card – Statement inserts, POS, Press, DM, Brand Guidelines. * Financial reporting and management of an Account Manager. From April 2006 to March 2007 (1 year) London, United KingdomSenior Account Manager @ HSBC International – Press, Online, DM (joint project with AMEX Platinum and Gold cards). HSBC Retail UK – Developed the new Premier style guidelines – photography, acquisition and retention packs including brochures and POS. Dogs Trust – TV, Radio, Press and DM. The Guardian - Launch Berliner: Sampling and distribution across all major train stations and offices nation wide for 2 weeks. Door drop to 3,500,000 households nation wide. Financial reporting and management of an Account Executive, a Senior Account Executive and an Account Manager. From July 2004 to December 2005 (1 year 6 months) London, United KingdomProject Manager (contract) @ Project Manager within the Data Office. From June 2004 to July 2004 (2 months) London, United KingdomActing Field Marketing Manager and Marketing Co-ordinator @ Advertising executions – TV, radio and press. Co-manage advertising, media buying and retail design agencies. Develop consumer promotions – ‘Win $10,000 off your mortgage’ at the Channel 9 Money Expo and various shopping centre display competitions Australia-wide. Manage sponsorships – Channel 9 Money Expo, Property Expo and Home Expo. Develop the ‘Commercial Premise Operating Standards’ and appoint a project management/shop fit out company to assist franchisees in opening a commercial premise. Lead reporting. Financial reporting and management of a Marketing Assistant. Acting Field Marketing Manger – Victoria (December– April 2004) Present and implement national marketing initiatives to the franchise network. Develop state marketing initiatives – advertising and referral marketing. Present national/state marketing initiatives along with market share reports to the franchise network and liaise with franchisees on a regular basis. From March 2003 to April 2004 (1 year 2 months) Sydney, AustraliaAccount Manager @ British American Tobacco – Corporate videos (write, produce and co-direct), Promotions for Winfield and the Smoking Tobacco and Cigar division, Loyalty Program for the Convenience Channel ‘Top Traders’, Produce quarterly newsletters ( inc. copy writing), Produce call scripts for call centre staff and Direct Mail. Quality Brands International - Produce quarterly newsletters (inc. copy writing) for the ‘Barcardi Embassy’, On pack promotions for Barcardi Breezer, Magazine inserts for Bombay Saphire. Bulmer – On Premise promotions for Caffrey’s and Strongbow White. Aventis (Telfast) – Trade promotions for Pharmacy Assistants. Electrolux – Incentive program for major retail outlets, POS, Promotions and Competitions. Weston Milling – Produce newsletters (inc. copy writing) for independent bakers Australia Wide, Competitions and POS. Cisco Systems – Produce materials for the ‘In Touch’ training program. Financial reporting and management of a Senior Account Executive. From January 2000 to February 2003 (3 years 2 months) Sydney, AustraliaPromotions Assistant @ Promotional Materials, DM and Copy Writing. From January 1999 to December 1999 (1 year) Melbourne, Australia

Bachelor of Communications, Public Relations and Politics @ Monash University From 1995 to 1998 Professional Writing and Editing Diploma, Professional Writing and Editing @ Casey TAFE From 1995 to 1997 Vivian Praxoulis is skilled in: Direct Marketing, Advertising, Direct Mail, Copywriting, FMCG, Digital Marketing, Digital Strategy, Relationship Marketing, Integrated Marketing, Online Advertising, Account Management, Marketing Communications, Marketing, Email Marketing