Digital Strategist with 10 years experience across mobile and web channels. Specialties: mobile advertising, search engine marketing, pay per click, Google Analytics Qualified Individual, Google AdWords Professional, web analytics, tracking, online strategy, search lead generation, e-commerce, B2B, B2C, Google AdWords, Yahoo, Bing, social media

Senior Manager, Acquisition Marketing @ From April 2015 to Present (9 months) Acquisition Marketing Manager @ From May 2013 to April 2015 (2 years) Senior Search Marketing Specialist @ From May 2011 to April 2013 (2 years) Senior Search Marketing Specialist @ From January 2010 to April 2011 (1 year 4 months) Senior Paid Search Consultant @ -Develop strategic opportunities for campaign expansion & testing -Manage client SEM campaigns (lead gen, ecommerce, branding, traffic). -Provide expertise in auditing campaigns and estimating results during client acquisition process, increasing sales while establishing realistic client expectations. -Spearhead creation of new offerings around display buys and web analytics consulting, introducing additional revenue sources. -Member of cross-departmental team charged with improving company communication and information sharing. Successfully sparked collaboration between paid and natural search departments on shared clients. From 2008 to January 2010 (2 years) Senior Paid Search Analyst @ -Specialized in organizing and handling complex client accounts. -Collaborated to construct internal database for paid search management and reporting. -Championed integration of paid search with offline fundraising event for non-profit client, generating substantial awareness and participation. -Trained two analysts in all aspects of paid search management and campaign tracking. -Streamlined performance reporting process, significantly improving quality of deliverables and turnaround time. -Solved clients’ tracking issues by researching WebTrends, ClickTracks and advanced Google Analytics implementations despite no technical background, becoming first within agency to utilize these systems. From 2007 to 2007 (less than a year) Paid Search Analyst @ -Mastered basic paid search skills. -Handled e-commerce specialty gift client during holiday season, generating 7:1 return on ad spend. -Conducted significant research of industry, search landscape and competition when launching new paid search campaigns. From 2006 to 2007 (1 year)

Bachelor of Business Administration, Marketing, McCombs School of Business @ The University of Texas at Austin From 2002 to 2006 Vivian Chang is skilled in: Mobile App Advertising, SEM, Web Analytics, PPC, Google Adwords, Google Analytics, Organic Search, Strategy, Display Advertising, Lead Generation, E-commerce, Social Media, Advertising, Customer Acquisition, B2B