Vishal Maru's Email Addresses & Phone Numbers

📖 Summary

Self motivated, data driven marketer with a strong foundation in technology and in depth experience in online marketing. - Strategy development, management and successful execution of cross channel digital marketing campaigns. - Hands on experience with numerous analytical tools and development platforms to include Google Adwords / Analytics, Facebook Ads, ClickTale, ASP .Net and Wordpress. Also proficient with Microsoft Office. - Demonstrated leadership, collaboration, and excellent communication skills.Manager - Digital Marketing @ From July 2014 to Present (1 year 6 months) Greater Chicago AreaDigital Strategy Advisor @ Providing strategic counsel on digital acquisition strategy and user experience From June 2014 to Present (1 year 7 months) Project Manager - Digital Marketing @ From February 2013 to June 2014 (1 year 5 months) Greater Chicago AreaOnline Marketing Associate @ - Winner, Rooster award [quarterly excellence award]. - Implemented content, link building and social media strategies for search engine optimization [SEO] which improved non brand rankings and traffic. Over 100% increase in loan volume through non brand organic searches. - Optimized paid search [SEM] brand campaigns; created mobile campaigns, and made them profitable through keyword / bid optimization, ad optimization and landing page optimization. - Successfully launched display advertising campaign and developed an attribution model for measuring impact. Resulted in additional 5% loan volume through digital channel and overall organic lift of 10%. From June 2010 to February 2013 (2 years 9 months) Online Marketing Strategist @ - Part of the core team of this technology startup. Primarily responsible for online customer acquisition. - Finalist [top 5] in the startup competition during TechWeek 2011 in Chicago. - SafetyBook team presented at The White House Safety Data Palooza 2012. From January 2011 to December 2012 (2 years) Greater Chicago AreaOnline Marketing Consultant @ - Conducted an SEO site audit. Developed a comprehensive on-page and off-page optimization plan. From March 2010 to September 2010 (7 months) Senior Office Assistant - Office of Graduate Admission @ - Winner of the ‘WOW’ award for an enthusiastic approach towards work and taking initiatives beyond the scope of assignments. - Made valuable contributions towards operations and process management. From January 2009 to May 2010 (1 year 5 months) Intern - E-Commerce division @ - Implemented on-page optimization to significantly improve the search engine rankings, thus traffic by 30%. - Implemented and managed paid search (SEM) campaigns to increase revenue on Google & Bing search engines. - Analyzed web analytics’ data and conducted usability testing to diagnose and improve website’s user interface (UI). From May 2009 to August 2009 (4 months) Executive - Client Service (Direct Marketing and CRM) @ - Planned and executed a 3-month direct marketing campaign for HDFC Bank debit card customers. Contributed to market segmentation based on card type, frequency and value of purchases; developed a communication strategy for each target audience. Increased card usage by 10%. From October 2007 to July 2008 (10 months) Software Engineer @ - Developed an application that automated invoice report generation which saved over 20 billable-hours/month. From August 2006 to September 2007 (1 year 2 months) MA, Integrated Marketing Communications @ Emerson College From 2008 to 2010 Bachelor of Engineering @ University of Mumbai From 2002 to 2006 Vishal Maru is skilled in: Online Marketing, SEO, SEM, Online Advertising, Display Advertising, Retargeting, PPC, Analytics, Marketing Communications, Start-ups, E-commerce, Advertising, Email Marketing, Digital Marketing, CRM