CRM Manager at Boticca.com Limited
London, United Kingdom
Boticca.com Limited
CRM Manager
June 2014 to Present
London, United Kingdom
Aurora Fashions Ltd (Warehouse, Oasis, Coast)
Digital Marketing Executive (Contract)
February 2014 to June 2014
London, United Kingdom
The Travel Corporation (Trafalgar Tours)
Email Optimisation Specialist (Contract)
September 2013 to January 2014
London, United Kingdom
more2
Email Marketing Executive / Coordinator
February 2011 to September 2013
London, United Kingdom
Emailvision
Online Marketing Executive
January 2008 to January 2009
London, United Kingdom
• Implemented best practice & built responsive emails. • Experience of using Sailthru and Bronto ESP to build lifecycle models. • Experience of Migrating systems from start to finish. Involved data migration and set up. • Managed a team and kept in control of the email marketing channel. • Managed the email marketing calendar and created dynamic... • Implemented best practice & built responsive emails. • Experience of using Sailthru and Bronto ESP to build lifecycle models. • Experience of Migrating systems from start to finish. Involved data migration and set up. • Managed a team and kept in control of the email marketing channel. • Managed the email marketing calendar and created dynamic data driven email campaigns. • Produced analysis on a weekly basis and recommendations against ROI's. • Leading the email marketing and producing the CRM strategies. • Produced an email audit of the past performance and implemented this though out the year. • Carry out database selections and testing campaigns to drive revenue & create brand awareness. • Analysing and interpreting data to inform strategic marketing decisions and improve performance. • Implemented a Welcome programme and Abandon basket with the use of work flows & email str. • Manage and implement A/B & multivariate tests for email marketing though Sailthru and Bronto. • Manage and build strategies within onsite Ratings & Reviews for email marketing and websites.
What company does Vishal Garg work for?
Vishal Garg works for Boticca.com Limited
What is Vishal Garg's role at Boticca.com Limited?
Vishal Garg is CRM Manager
What industry does Vishal Garg work in?
Vishal Garg works in the Marketing and Advertising industry.
📖 Summary
Currently seeking a new and challenging opportunity in the marketing world, which will allow me to utilise marketing skills, knowledge and personal attributes accumulated to date. A goal orientated and articulate individual, utilising excellent interpersonal skills to communicate, and offering a detailed understanding of the industry and use of various marketing strategies.CRM Manager @ • Implemented best practice & built responsive emails. • Experience of using Sailthru and Bronto ESP to build lifecycle models. • Experience of Migrating systems from start to finish. Involved data migration and set up. • Managed a team and kept in control of the email marketing channel. • Managed the email marketing calendar and created dynamic data driven email campaigns. • Produced analysis on a weekly basis and recommendations against ROI's. • Leading the email marketing and producing the CRM strategies. • Produced an email audit of the past performance and implemented this though out the year. • Carry out database selections and testing campaigns to drive revenue & create brand awareness. • Analysing and interpreting data to inform strategic marketing decisions and improve performance. • Implemented a Welcome programme and Abandon basket with the use of work flows & email str. • Manage and implement A/B & multivariate tests for email marketing though Sailthru and Bronto. • Manage and build strategies within onsite Ratings & Reviews for email marketing and websites. From June 2014 to Present (1 year 7 months) London, United KingdomDigital Marketing Executive (Contract) @ • Building Emails and producing email strategies to influence sales for all emails • Experience of using the eDialog system and training managers and directors • Liaising with various agencies and working with them to building strategies for the company. • Working with the design team and content team to design responsive emails • Segmenting the customer database and producing various strategies to increase sales • Broadcasting all email communications to the various customers and to targeted segments • Increased email sign up's and increased emails of an open rates of 30% and CTR's of 5% • Reporting on email marketing results by using Google Analytics and Coremetric's. • Manage and implement A/B & multivariate tests for email marketing and traffic conversions • Analyze and gain insight for retargeting Display Campaigns • Building strategies for retargeting Display campaigns • Manage and build strategies within onsite Ratings & Reviews for email marketing and websites. From February 2014 to June 2014 (5 months) London, United KingdomEmail Optimisation Specialist (Contract) @ • Updating email content including links, images, dynamic content / personalisation, tracking • Understanding the Travel environment and the Trafalgar brand to produce e-travel strategies. • Produced an Email audit analysis for all the Trafalgar international regions • E-CRM analysis and helped the management to spot trends and produce a segmentations. • Familiarity with travel industry concepts, practices and procedures. • Campaign testing including content, process, tracking and email templates, • Generated email campaigns with Exact Target and worked within minimal guidance • Strong attention to detail and demonstrated excellent communication and listening skills. • Worked on email database structures and created lifecycle contact strategies • Developed and executed of a plan to grow the email database in all key regions globally. • Managed relationship with external agencies and internal stakeholder management • Experience developing and executing an eCRM plan to achieve performance outcomes • Familiarity with Adobe Creative Suite, primarily Photoshop, Indesign and Dreamweaver. • Develop A/B tests that encompasses everything from email design to subject lines • Strong technical understanding of email deliverability and operations • Performed list maintenance and hygiene duties. • Make recommendations based on email marketing metric’s • Initiate email test scenarios and identify criteria to determine under which circumstances such testing should take place; create and maintain test/benchmark database. • Collaborate with manager, ESP & IT teams to develop & implement behaviour eDM's • Experience working in cross-functional teams including product development and marketing. • Email analysis and reporting: run daily, ad-hoc reports and conduct a/b tests • Demonstrated strong analytical skills, database marketing and willingness to learn new skills. • Set up templates and processes to generate and track responses from all email activities. From September 2013 to January 2014 (5 months) London, United KingdomEmail Marketing Executive / Coordinator @ • Working with high profile clients ‘Snow + Rock’, Links of London, Joules and Jessop’s, Hawes and Curtis,Laitwaites, Yours Clothing and Spacenk. • Managing a team and training them to use CMS systems (Neolane and Adestra) • Monitor competitors’ eDM campaigns and latest email trends and best practice. • Built schedules and marketing plans for my colleagues and for clients. • Developing email campaigns from designing to copywriting and delivery campaigns • Testing emails using A/B testing and producing ad-hoc weekly reports on various ways to improve the optimization of email activity for each client. • Working on database’s by importing data and extracting data • Coordinating clients requirements with the Email marketing team • Liaising with clients to improve email campaigns • Worked with the managers to diverse email strategies by using various life cycle programs and analyzing segmentations to look into the consumer’s behavior and buying habits. • Excellent communication skills and verbal skills and always a team player. • Built schedules and marketing plans for my colleagues and for clients. From February 2011 to September 2013 (2 years 8 months) London, United KingdomOnline Marketing Executive @ • Making a high profitable relationship with clients; Body shop, Orange, Sony and Acxiom and supporting them on number of strategies to use. • Collaborate with Sales Account Executives, Account Managers and advertising partners to service sold campaigns and encourage consumer retention. • Build, test and schedule creative to ensure timely start and full delivery of campaigns. • Maintaining a number of clients and supporting their needs and providing them a solution. From January 2008 to January 2009 (1 year 1 month) London, United KingdomMa Marketing, Marketing @ Kingston University From 2006 to 2008 Vishal Garg is skilled in: Email Marketing, Marketing Strategy, Online Marketing, Copywriting, Marketing, HTML, Management, Digital Marketing, Google Analytics, • IT literate and experienced in packages including: Microsoft Word and PowerPoi, Advertising, E-commerce, • Web Design – competent in the use of packages including Dream Weaver,, • Database packages – knowledgeable of using packages including Toad,, Mysql, Microsoft access, Excel and PHP.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 2 month(s)
Unlikely
Likely
There's 90% chance that Vishal Garg is seeking for new opportunities
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