Violaine Gillot's Email

Enthusiastic, creative and forward-thinking bilingual manager with broad retail and marketing experience with an MBA in International Marketing, a Masters in Management and 5 years experience is looking for a challenging career opportunity.

General Manager @ • Formulate, direct and coordinate all marketing activities. • Keep track of national sales through a system (Data Garden) that gathers all natural nutrition food retail stores sales data (biggest customer: Whole Foods Market with 160 stores nationwide). • Design and perform training for sales representatives, successfully communicating the brand identity and image. Actively manage 9 brokers companies counting 5 to 10 representatives each. • Implementation planning: identify strategic objectives, describe target market and positioning. Manage implementation across: o Product management: help with product development and/or improvement of the current line o Pricing: elaborate price point for wholesale, Suggested Retail Price, international and national distributor, as well as manage promotional events and in-store discounts. Including: special demonstration price, coupons, test market to certain pricing methods etc. o Place: strategically decide on distribution channels. o Promotion: implement promotional events in stores and product demonstration. Organize and participate in promotional activities, manage national trade shows. Make the most of social media, press, word-of-mouth, email blasts and other low-price communication channels to fit in budget. • Decide on outsourcers: designers, advertising agencies or freight companies for cost reduction purposes. • Manage monthly newsletter and online campaigns. Monitor results. • Customer service and satisfaction: Operations Management: Accounting, Book keeping, Inventory Control, Customs, Shipping and Receiving. Sole support for China and Korea factories and Warehouse in CA. • National Sales: sole contact for retail (biggest customer Whole Foods Market) and pharmaceutical (mostly dental) accounts. Prospect and grow account list, handle incoming leads and close sales. • International Sales: Sole contact for distributors. Seek new prospects. Contracts (private label, exclusivity, licensing). From September 2009 to Present (6 years 4 months) Mouth Watchers @ Introduce my Start-Up From 2011 to 2011 (less than a year) Waitress @ From 2009 to 2011 (2 years) Director Purchasing Assistant @ · Increased security and assist online management of 250 JP-Morgan Chase credit-cards as an administrator for account activities, transactions, purchases limit, credit amount, stolen and new card issues. · Accurately evaluated and analyzed bids for campus operations (e.g. landscape and grass cutting) in less than one week, allowing management to have 50% more time for their decision-making. · Built useful costs analysis to help the decision-making process in the time of financial crisis. · Helped with daily administrative issues. From February 2009 to July 2009 (6 months) Volunteer, Center for International Education @ · Maintained and enhanced exchange students program and tracked their cost of living to better forecast their required budget. · Implemented an effective marketing strategy to capture new potential students by building a database and strong relationship all over the world and seeking partnerships. · Organized events, welcomed students and successfully resolved issues such as housing, financing and registration in a timely manner to enhance loyalty, marketing buzz and student satisfaction. · Designed survey aimed to measure international students' satisfaction and to better understand their needs. From September 2008 to January 2009 (5 months) Consultant @ Art craft familial company using traditional gold leaf restoration technique for furniture and historic buildings, such as the flame of the Statue of Liberty. · Effectively managed the opening of a high-end furniture Art Gallery within 2 months by successfully supervising 4 different companies on the future showroom's yard. · Recommended launching strategy and positioning after accurate market researches and benchmarking. · Designed effective communication materials: brochures, business cards, products information cards... · Accurately estimated budget and consistently mt gallery deadlines From August 2008 to August 2008 (1 month) Assistant Flagship Store Manager - Sales @ · Brightly led a 9-salesperson team from diversified background by understanding the cultural differences, listening and managed conflicts to create a positive, productive and creative synergy. · Improved customers' retention by 50% by successfully implementing an innovative customer approach technique and intensifying staff's training. · Regularly exceeded daily objectives (originally $2000 a day, ending at $6000 a day) and ranked # 1. · Followed the visual effectiveness of the collections merchandising and followed sales and advertising campaigns in the aim of becoming the flagship store of New Jersey. From February 2008 to August 2008 (7 months) Sales Responsible @ • Brightly managed a 9 salesperson team and improved customer retain by 50% by successfully implementing an innovative customer approach technique and by intensify employees’ training. • Regularly exceeded daily objectives and ranked # 1. • Supervised the merchandising and visuals of collections to be attractive and effective, followed sales and advertising campaigns. From February 2008 to June 2008 (5 months) Press and Marketing Coordinator @ • Enhanced press, editors and media communication, press credits, samples in and out, availability database. • Organized outstanding press events for new collections launches. • Increased by 75% the number of showroom appointments. • Designed attractive catalogs, postcards, mailings and promotional items on Photoshop for mktg purposes. • Actively set up tradeshows, improved sales on fair and revised visual merchandising of booths. • Increased database by implementing a prospection method based on statistic follow up. From August 2007 to January 2008 (6 months) Senior Marketing Manager Assistant @ • Reached client satisfaction by strategically advised them on segmentation, positioning and merchandising through benchmarking, imagery research, market studies, brand history and innovation. • Accurately analysed business strategies and financials. • Designed effective proposals presentations, understandable briefs translation for the design teams, precise invoices and fees projection… • Actively followed up on special projects on recyclable packaging and green propositions by proposing new innovative ideas. • Timely and effectively set up a modern Art Gallery on 5th Av: communication, press releases, launching. From November 2006 to July 2007 (9 months) Senior Marketing Manager Assistant @ in health, beauty, cosmetics and food&beverage. Created powerful brand icons such as From November 2006 to July 2007 (9 months) Marketing Internship @ · Quickly implemented and promoted a new concept of shoes, set-up e-commerce, maintained database. Coordinator of a Student Team in a Market Study, SMS France Sept. - Nov. 04 · Accurately analyzed how text messages in teenagers' habits could be a powerful promotion/advertising tool. · Successfully mentored peer students to enhance participation to come up with an outstanding result. From June 2005 to July 2005 (2 months)

MBA 4.0 GPA, International Marketing Management @ Salem State College From 2008 to 2009 Master, Management @ Montpellier Business School From 2004 to 2009 Master, MBA @ Montpellier Business School From 2005 to 2008 Bachelor, Science @ WU (Vienna University of Economics and Business) From 2006 to 2007 Violaine Gillot is skilled in: Marketing Strategy, Marketing, Product Development, Strategic Planning, Advertising, Packaging, Management, Microsoft Office, Marketing Communications, Social Media Marketing, Microsoft Excel, PowerPoint, New Business Development, Retail, Project Management