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Vinod Jotwani

Director of Marketing

Senior Director - Retail Experience at SPINS

Greater Chicago Area

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Vinod Jotwani's Email Addresses & Phone Numbers

Vinod Jotwani's Work Experience


Director of Marketing

May 2014 to Present

Greater Chicago Area

The Chamberlain Group, Inc.

Marketing Manager - LiftMaster Gate Access Systems

October 2012 to April 2014

Medline Industries

Senior Product Manager - Diabetes Care

October 2011 to September 2012

Vinod Jotwani's Education

Northwestern University - Kellogg School of Management

Executive Education Business Marketing Strategy

2013 to 2013

University of Illinois at Chicago

Bachelor of Science Marketing Management Entrepreneurship

1998 to 2003

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About Vinod Jotwani's Current Company


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Vinod Jotwani is Director of Marketing

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Vinod Jotwani works in the Business Supplies and Equipment industry.

About Vinod Jotwani

đź“– Summary

Trained and experienced International product marketing & sales professional – background includes developing and implementing strategic sales and marketing campaigns to increase profit and brand recognition for products and services. Specialties: International Product Brand Marketing, Product Literature Development, Advertisement & PR Management, Trade Shows Booth Design, Industry Sales Promotions, Go-to-Market Strategy & Development, B2B & B2C Relationship Management, ROI & P/L Budgets, Contract Negotiations, Sales Incentive Program Creation, SAP Supply Chain Management, CRM Database Administration, SOP Implementation, Exploratory Research & Forecasting, Sales Training & Recruitment, VOC, New Product Development, SKU RationalizationDirector of Marketing @ From May 2014 to Present (1 year 8 months) Greater Chicago AreaMarketing Manager - LiftMaster Gate Access Systems @ •Lead team of Product Managers to achieve 12% annual sales growth target for $74 million gate and access control product portfolio comprising of 1200+ SKU’s. •Streamline SKU rationalization process to achieve corporate GM goals, increase new product vitality rate, and manage inventory forecast levels of E&O. •Create and manage all strategic marketing activities utilizing annual budget of $1.2 million and continuously monitor success of sales and marketing campaigns through ROI metrics. •Launch new innovative sales and marketing tools for internal sales organization and B2B partners to promote company and unique selling points of product line. •Develop SBU International product road map and manage Voice of Customer for new product development programs. •Research new broadband market opportunity and develop, commercialize, and educate sales organization and industry professionals on the first to market, internet-enabled outdoor access control product utilizing VoIP technology. From October 2012 to April 2014 (1 year 7 months) Senior Product Manager - Diabetes Care @ •Managed $85 million diabetes care product line, including negotiation of annual contracts with overseas vendors to enhance company’s range of products to compete with industry leaders and gain market share. •Sourced and launched new FDA approved blood glucose monitoring system and adjacent products to 450 sales professionals and to North American healthcare market. •Pitched product portfolio for California Medi-Cal contract as primary vendor for diabetes care line of products resulting in an increase of $8 million annual sales revenue. •Developed and monitored promotional and incentive programs for internal sales organization and customer base. From October 2011 to September 2012 (1 year) Director of Sales and Marketing @ •Lead and managed 16 sales and marketing associates to achieve $55 million national sales target. •Developed partnership agreements including Dealer discount structure and 3rd party Representative Organization target and commission plans. •Tracked product inventory for North American subsidiaries through forecast of seasonal sub-target group sales. •Evaluated and negotiated vendor contracts through procurement practices across sales and marketing processes to align with annual cost targets. •Developed and implemented internal SOP through proper usage of Siebel and SAP systems. •Responsible for creation and management of all strategic marketing activities utilizing annual budget of $4.5 million; continuously monitored success of sales and marketing campaigns through ROI metrics. •Launched and monitored success of end-customer focused sales development promotions including creation of programs, industry communication, and internal tracking processes. •Restructured call center practices for efficient time management of territory managers’ daily activities; pre-planned visits with potential customers increased by 22% through the reorganization of CRM system. •Created personal development and leadership program to increase retention of valued employees and further develop team member attributes through Entrepreneur within the Enterprise program. From January 2010 to September 2011 (1 year 9 months) Director of Marketing @ •Created new marketing concepts for U.S. and Canada subsidiaries to increase participation at nationwide product demonstrations on SelfCooking Center technology. •Managed 100+ annual trade fairs and sales events throughout the North American market: designed, developed, and created customized exhibition concepts for specific end-consumer groups. •Implemented new direct mail campaigns and coordinated with marketing reports to mail 52k pieces annually to increase brand awareness. •Created new advertising and public relations concept to support go-to-market strategy: included researching, hiring, and management of 3rd party agency. •Wrote company press releases and distributed through public relations agency, composed e-newsletter campaign sent to company database of 25k email addresses, wrote articles for internal staff magazine. •Created new advertising concepts; increased ROI of campaign by 300% and coordinated artwork for 22 publications. •Reviewed, edited, and monitored North American website and social media vehicles with German-based HQ developers to ensure proper functionality and content. •Oversaw customer lead information from sales events entered into CRM database to ensure follow up activities. •Hired and trained marketing staff and corporate chefs to support sales team, develop department from 1 to 6 direct reports. From January 2008 to December 2009 (2 years) Marketing Manager @ •Created Marketing Tool Box for sales team: Point-of-Sales materials to intrigue potential customers to attend product demonstrations, country wide trade fairs, sales events, and conferences. •Launched revolutionary new technology/equipment at the largest North American industry trade fair. •Assembled paperwork for all sponsorships and provided organizations with necessary requirements such as logos for signage, advertisements, written company and product descriptions, and literature for distribution. •Produced, hired talent, and wrote storyboard for 30 minute infomercial on company product which was televised on local cable network to attract industry professionals to corporate office for live demonstrations. •Supported executive team in preparation of marketing materials and presentations for business development meetings with prospective clients and breakout sessions at industry conferences. From January 2006 to December 2007 (2 years) Marketing Assistant @ •Prepared and implemented first steps of new company marketing plan focusing on major aspects of business: trade fairs, advertising, direct mail campaign to increase sales and branding. •Planned and trained third party company manufacturer representative groups at first annual national conference. •Responsible for lead sourcing, worked closely with organizations to qualify contacts for internal database system. From January 2004 to December 2005 (2 years) Executive Education, Business Marketing Strategy @ Northwestern University - Kellogg School of Management From 2013 to 2013 Bachelor of Science, Marketing, Management, Entrepreneurship @ University of Illinois at Chicago From 1998 to 2003 Vinod Jotwani is skilled in: Marketing Strategy, CRM, Marketing, B2B, Strategy, Management, Trade Shows, Sales Management, Sales, New Business Development, Marketing Communications, Sales Operations, Marketing Management, Forecasting, Business Development

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In a nutshell

Vinod Jotwani's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Vinod Jotwani's Willingness to Change Jobs



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