European Marketing Director at Wileyfox HQ
London, United Kingdom
A highly experienced, commercially astute business leader with a wealth of high end professional expertise and technical knowledge, an individual with strong leadership and consensus building skills with expert man management abilities, and a proven track record of delivering results during every stage of the business lifecycle. A self-starter and highly organised individual able to work well...
A highly experienced, commercially astute business leader with a wealth of high end professional expertise and technical knowledge, an individual with strong leadership and consensus building skills with expert man management abilities, and a proven track record of delivering results during every stage of the business lifecycle. A self-starter and highly organised individual able to work well at all levels, with the ability to solve problems and make decisions enabling the efficient and timely completion of contracts. A professional business leader focussed on delivering first rate service on all projects from inception to completion through effective management and team collaboration. • More than15 years expertise in marketing roles and commercial development services • Strong leadership and consensus building skills • Proven track record in managing high profile projects to time and budget • A leader with expertise in team building and motivation • A self-motivated, highly organised individual able to work well with all levels in the organisation • A respected track record of revenue and value creation through strategic and organic commercial growth • Expertise in business strategy, marketing and business development • Highly regarded expertise within a wide range of ownership models, from owner managed to private equity Skills and Expertise: P&L responsibility, Client Management, Project Management, Change Management, Business Development, Strategic Planning, Operational Management, Performance Improvement, Problem Solving, Campaign Management, Contract Negotiation, Account Management, Strategic Planning, Mentoring, Communications Special areas of expertise: ATL Advertising, Direct Marketing (DRTV, DM, Press, Telemarketing), Channel Marketing (field marketing, sales incentives,corporate events) Digital Marketing (SEO and SMO) and Sales Promotion.Business Director @ Independant boutique integrated marketing agency based in Shoreditch. Client experience : Huawei, Hi-Tech, Idleman (men's fashion online). www.letuscreate.co.uk From May 2014 to Present (1 year 8 months) Business Director @ Full service Advertising and Marketing Agency working in the Southern African Region based in Johannesburg. From April 2011 to April 2014 (3 years 1 month) Johannesburg Area, South AfricaBusiness Partner @ We help brands market, drive sales and connect with young people through music and entertainment From June 2009 to January 2014 (4 years 8 months) London, United KingdomBusiness Partner @ Managing Partner of a digital agency specialising in SEO, PPC and SMO with over 10 clients including Safestore and Alcatel One Touch. SEO work delivered page 1 positions on google for selected key words within 9 months of appointment. From January 2010 to January 2012 (2 years 1 month) Business Partner / Client Services Director @ Restructured and managed new business growth of this Integrated Marketing Agency. Took billing from below 100K to over 3 million. Highlights included winning Global HTC ATL account and Panasonic Tough Books. From June 2005 to May 2009 (4 years) Managing Partner @ Developed Mobile Content Services for UK record labels and distributers (eg PIAS) including pioneering java based apps for Sony Music and Beyonce. From 2003 to 2005 (2 years) Marketing @ Short consultancy - Helping iTouch launch a mobile content online consumer service. From 2004 to 2004 (less than a year) Marketing Controller @ Senior member of the team that launched MTV's forage into the mobile content sector (years before Crazy Frog) through a JV with Euro Cellular with a new MTV Sub Brand called MTV 2 Go. Fantastic Brand, Fantastic Product, Great People. If you want to know what happened - email me at [email protected] From 2002 to 2003 (1 year) Global Youth Segment Manager @ Responsible at looking at all youth marketing strategies including portfolio planning and management. Position Highlight - ensuring that the Tomb Raider Film Sponsorship delivered Handset Sales through the delivery of a Global Sales Promotion Led Campaign on a B2C and B2B level. From 2001 to 2002 (1 year) Various senior Business Management and Marketing Roles @ From Promotions Manager to a UK Management Board Position. Development and delivery of strategic integrated sales and marketing strategies, campaigns and CRM programmes through all sales channels and customers, consumer and B2B. Extensive experience in dealing with all UK Operators, Distributors and Retailers. Masterminded Ericsson Youth Marketing and built a youth brand through property leveraging, by the development of strong music industry relationships and seeding of secured content through partner channels – the convergence of telecoms, hardware, software and content eg. [email protected], Ericsson Muzik Awards. From 1995 to 2002 (7 years) account manangement @ Various account management roles at DM/SP/ADV agencies. Worked on following accounts : Royal Mail, Compaq, Ericsson, Pedigree Petfoods, Heinz. From 1992 to 1995 (3 years) Various Sales Roles across Campaign/Marketing/P&I/CiT @ Media Sales Executive. Fully trained in Sales and Negotiation. Delivered strong sales. Very effective long term sales strategist. From 1989 to 1992 (3 years) B Eng, Aeronautical Engineering @ Queen Mary University of London From 1987 to 1990 Handsworth Grammar School for Boys From 1984 to 1987 PASS @ Direct Marketing DiplomaDistinction @ ISP Diploma Vijay Anand is skilled in: Strategy, Digital Marketing, Digital Strategy, Marketing Communications, Online Marketing, B2B, Advertising, Mobile Devices, E-commerce, Marketing, Social Media Marketing, Integrated Marketing, Marketing Strategy, Relationship Marketing, CRM
Let Us Create
Business Director
May 2014 to Present
Brandfluent South Africa
Business Director
April 2011 to April 2014
Johannesburg Area, South Africa
Brandfluent
Business Partner
June 2009 to January 2014
London, United Kingdom
Brandfluent Digital
Business Partner
January 2010 to January 2012
Balance London
Business Partner / Client Services Director
June 2005 to May 2009
VASCA
Managing Partner
2003 to 2005
iTouch
Marketing
2004 to 2004
MTV 2 GO
Marketing Controller
2002 to 2003
Sony Ericsson
Global Youth Segment Manager
2001 to 2002
Ericsson Mobile Communication
Various senior Business Management and Marketing Roles
1995 to 2002
Grey Direct, Bates Dorland / Bates Direct, DMB&B, IMP (ARC)
account manangement
1992 to 1995
Haymarket Publishing
Various Sales Roles across Campaign/Marketing/P&I/CiT
1989 to 1992
Independant boutique integrated marketing agency based in Shoreditch. Client experience : Huawei, Hi-Tech, Idleman (men's fashion online). www.letuscreate.co.uk Independant boutique integrated marketing agency based in Shoreditch. Client experience : Huawei, Hi-Tech, Idleman (men's fashion online). www.letuscreate.co.uk
What company does Vijay Anand work for?
Vijay Anand works for Let Us Create
What is Vijay Anand's role at Let Us Create?
Vijay Anand is Business Director
What industry does Vijay Anand work in?
Vijay Anand works in the Marketing and Advertising industry.
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