Marketing business professional with 15+ years of experience driving profitable growth, providing strategic vision and leading innovation for both emerging and mature brands. Skills: Brand Vision & Mission - Brand Positioning - Business Planning - Marketing Strategy & Execution - P&L Management - Innovation Champion - Food & Beverage Expertise - Effective Communicator - Strong Team Leader & Mentor

VP Marketing @ From October 2013 to Present (2 years 3 months) Director Brand Marketing @ Responsible for brand stewardship, strategic direction, marketing execution and innovation launches for Naked Juice and Naked Coconut Water. From July 2011 to September 2013 (2 years 3 months) Innovation Team Leader @ Responsible for innovation in Coffee and Tea categories. From September 2010 to July 2011 (11 months) Marketing Manager, Juicy Juice @ Responsible for vision and strategy, P&L management, innovation and expansion plans, communication and brand equity development. From September 2005 to September 2010 (5 years 1 month) Marketing Manager, Nestlé Hot Cocoa & Nestea @ Responsible for Nestlé Hot Cocoa business turn-around and harvesting of Nestea brand. From September 2003 to September 2005 (2 years 1 month) Marketing Associate, Butterfinger @ From February 2002 to September 2003 (1 year 8 months) Marketing Associate, Friskies Dry Cat Food @ From May 2000 to February 2002 (1 year 10 months) Trade Marketing Manager @ From January 1998 to December 1999 (2 years) Management Associate @ From July 1995 to December 1997 (2 years 6 months)

MBA @ Thunderbird School of Global Management From 2004 to 2005 Master's degree, Law and Economics @ ICADE From 1993 to 1994 Law Degree @ Universidad Complutense de Madrid From 1989 to 1993 Victoria Nuevo-Celeste is skilled in: Business Management, Turn-around Situations, Consumer Insights, Food, Consumer Communications, Brand Equity, P&L Management, Profitability, Profit, Customer Insight, Management, Marketing Strategy, Brand Management, Cross-functional Team Leadership, Marketing