Victoria Lariar's Work Experience
Media Director, Search
Greater New York City Area
Publicis Health Media
Director of Search
July 2015 to March 2016
New York, New York
Executive Director, Paid Search
January 2015 to June 2015
New York, NY
Everyday Health Inc.
Sr. Manager, Paid Search
August 2012 to March 2013
Major Accounts Manager
July 2011 to July 2012
Miami/Fort Lauderdale Area/ New York, New York
October 2010 to July 2011
September 2009 to October 2010
EDUCATION DYNAMICS- Prospecting Services for Online Education
Interactive Marketing Analyst
November 2008 to September 2009
YELLOW BOOK USA
Associate Campaign Analyst/Campaign Editor
October 2006 to January 2008
Creative Services Coordinator
January 2006 to July 2006
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Frequently Asked Questions about Victoria Lariar
What company does Victoria Lariar work for?
Victoria Lariar works for Publicis Health Media
What is Victoria Lariar's role at Publicis Health Media?
Victoria Lariar is Director of Search
Victoria Lariar's phone (212) ***-*288
What industry does Victoria Lariar work in?
Victoria Lariar works in the Marketing and Advertising industry.
About Victoria Lariar
Media Director, Search @ 360i Greater New York City AreaDirector of Search @ Publicis Health Media From July 2015 to March 2016 (9 months) New York, New YorkExecutive Director, Paid Search @ Acronym From January 2015 to June 2015 (6 months) New York, NYSr. Manager, Paid Search @ Everyday Health Inc. • Responsible for performance of paid search for Local division for $6MM in annual spend• Managed Paid Search team for local division• Worked with Executive Team to determine pricing model for the paid search service • Oversaw the day to day of managing search for Local Division of Everyday Health• Business Development for large scale clients• Integrating paid search with other service offerings such as Reputation Management, SEO, Social Media and Listings for lead generation• Created operational efficiency and working with Product Development team to produce internal and external reporting, dashboards and communication system for clients• Spearheaded the onboarding and implementation of Kenshoo Local and Marchex to increase efficiency and tracking capabilities• Lead training initiatives throughout the company with a focus on best practice and quality assurance From August 2012 to March 2013 (8 months) Major Accounts Manager @ MediaTrax • Cultivated relationships with clients and vendors resulting in quadrupling revenue for department within 6 months • Managed search for partner agencies MNI/Time Inc. and Advance Internet and acting as lead on search for their clients such as: The Related Companies, Panasonic, PGA and Chobani• Lead roster of partner agencies in strategies for new business development • Integrated paid search with current media efforts to increase client ROI though technological, analytical and creative marketing-driven solutions• Drove innovation by working with key stakeholders to add product features staying ahead of industry trends From July 2011 to July 2012 (1 year 1 month) Miami/Fort Lauderdale Area/ New York, New YorkAccount Strategist @ Resolution Media From October 2010 to July 2011 (10 months) SEO Coordinator @ MRM Worldwide From September 2009 to October 2010 (1 year 2 months) Interactive Marketing Analyst @ EDUCATION DYNAMICS- Prospecting Services for Online Education Managed Paid Search Accounts for Yahoo using Analytics to optimize campaigns for optimal ROIOrganized A/B tests and participated in design of cross-sell and landing pages for best lead conversionCreated and launched new Paid Search accounts based on client need and was responsible for hitting monthly lead goals while maintaining qualityWrote landing page content for ads From November 2008 to September 2009 (11 months) Associate Campaign Analyst/Campaign Editor @ YELLOW BOOK USA Created PPC campaignsManaged campaigns and performed optimization for accountsEstablished communication with clients, sales, and graphic designers to meet SEM goals From October 2006 to January 2008 (1 year 4 months) Creative Services Coordinator @ Hyrian Performed copywriting for recruitment advertising for Fortune 500 company From January 2006 to July 2006 (7 months)
In a nutshell
Ranked #446 out of 8,920 for Director of Search in New York
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
0 year(s), 10 month(s)
There's 70% chance that Victoria Lariar is seeking for new opportunities
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