Victoria Amato Kennedy's Email

Marketing, Public Relations, and Hospitality Professional Diligent and motivated self-starter with consulting and management experience in luxury goods, beverage, education, and service-industry marketing, business development and strategy, public relations, social media, public speaking, and hospitality. Goals-driven and detail-oriented employee with a propensity for multi-tasking, creative problem solving, organization, and taking ownership of assignments. Areas of Expertise Trade and Private Client Marketing | CRM and ESP software use | Brand Marketing Public Relations, Copywriting, and Social Media Management | Direct to Consumer Sales Event Planning and Hospitality Management

Marketing Director @ Wine Education Institute, located in Denver, Colorado, is a professional wine and spirits education center, which provides courses and certifications for Wine & Spirit Education Trust (WSET) and Society of Wine Educators (SWE) - both world-renowned education programs focused for professionals in the wine and spirits industry. Additionally, Wine Education Institute offers a series of both trade and consumer-focused workshops throughout the year, both on and off campus. These fun, interactive classes provide educational information on specific topics in the wine and spirits industries such as wine-growing regions, food and wine pairings, and the business of wine and spirits. Group, party and corporate workshop packages are available and completely customizable. Overview: • Operations, Marketing, Public Relations, Business Development and Community Outreach for Wine Education Institute in Denver, CO. • Built Wine Education Institute website using Wix.com software and hosting. • Writes wine and spirits workshop and business seminar curriculum. Proficiencies: Wix.com, Google AdWords, MailChimp, iContact, Active Campaign, Google Apps for Work Certifications: WSET Level 2 Wine & Spirits - Distinction WSET Level 3 Wine & Spirits - Merit From November 2014 to Present (1 year 1 month) Denver, COMarketing Manager @ Bespoke Collection—a portfolio of artisanal brands and experiences—offers a curated selection of boutique wines, one-of-a-kind objets d’art, and unique lifestyle experiences in the Napa Valley, Argentina, and beyond. Led by Founder Michael Polenske and President Paul Leary, the current Bespoke Collection portfolio includes Blackbird Vineyards, I. Wolk Gallery, and Ma(i)sonry in the Napa Valley, and Recuerdo Wines in Mendoza, Argentina. Overview: • Managed all aspects of media, trade, and private client communications and nurturing campaigns across four distinct brands. • Worked closely with webmaster, graphic designers and IT leaders to develop engaging email marketing, website, print advertising, copy, and social media content. • Organized and managed all public relations initiatives across all brands, including press release and pitch writing, media beverage sampling, and press visits. • Managed administration of websites, social media channels, and company blogs. • Assisted marketing director in employee training and membership program production. Created market launch methodologies. • Earned a 2013 Employee of the Quarter award. Proficiencies: Salesforce.com, ExactTarget, Box.com, WordPress, Treehouse Interactive, Microsoft Office Suite, Adobe Illustrator From March 2012 to May 2014 (2 years 3 months) Napa, CAEvents and Local Marketing Coordinator @ Trinitas celebrates the connection among sun, soil, and humanity by working closely with its grower society throughout Northern California. Furthermore, Trinitas sources a broad range of varietals from the regions where climate and soil conditions are most favorable for each specific varietal. Small quantities of these exceptional grapes are then handcrafted into an approachable California-style wine to be enjoyed as an aperitif or with food. Some Trinitas wines come from historical vineyards in Northern California with a number of vineyards over a century old. Overview: • Developed and implemented all local marketing outreach and public relations materials and programs including an estate vineyard tour, wine-tasting 101 course, tasting room menus, and events portfolios for resort sales team use. • Worked directly with director of operations on monthly goals, revenue-increasing strategies, brand and SOP creation, employee scheduling, and training. • Managed all social media channels. • Awarded as top wine salesperson with over 40 percent of total net tasting room sales and over 47 percent of new wine membership registrations Proficiencies: Micros POS, Napa Valley POS, Vertical Response, Social Media software including Facebook, Twitter, Instagram, etc. From June 2011 to March 2012 (10 months) Napa, CAFine-Dining and High-Volume Bartender @ Jackson's Bistro Bar & Sushi opened on Harbour Island in 1997 and is one of the only waterfront venues in Tampa. Because it is locally owned and independently managed, Jackson's can keep up with the demands of an ever-evolving Tampa and deliver the upscale experience and tremendous value that our customers demand. Overview: • Provided excellent and efficient bartending service for customers and wait staff. • Quickly assimilated extensive wine, cocktail, and food menus. • Worked closely with executive chef to develop original cocktail recipes and wine + food pairings for special events. • Assisted in social media promotions for nightclub. From June 2010 to May 2011 (1 year) Tampa, FLLead Clerk & Concierge @ Whether you're traveling on business, a leisure getaway, or a family vacation, La Quinta has the right hotel accommodations for you. Take advantage of free Internet access, free breakfast, and comfy beds offered at La Quinta Inns & Suites. Overview: • Assisted general manager in everyday operation of 109-room hotel through efficient operation of all front office managerial duties including guest check in/check out, reservations and cancellations, billing, accounts receivable, daily deposits, supply inventory, ordering, budgeting, and proactive/creative problem resolution. • Conducted new hire orientation, scheduling, and training. • Produced hotel concierge materials and provided concierge services to guests. • Earned the 2010 regional “Piranha” sales lead award From November 2007 to May 2011 (3 years 7 months) Tampa, FL

B.A., Communications @ Louisiana State University From 2002 to 2006 Victoria Amato Kennedy is skilled in: Event Management, Wine, Hospitality, Marketing, Social Media Marketing, Customer Service, Bartending, Email Marketing, Salesforce.com, Microsoft Office, Marketing and Community..., Wine Tours, Wine Education, Vertical Response, Hotel Management, Treehouse Interactive, Micros, Napa Valley POS, ExactTarget, Adobe Illustrator, Corporate Events, Event Planning, Illustrator, Social Media, Public Relations, Marketing Strategy, Sales, Wine Tasting