Some people have 20 years of work experience which is 1 year of experience repeated 20 times.That's not for me. There is always a new challenge on the horizon; a problem that needs to be solved.
It is this desire that has led me to work at tractor manufacturing plants, consult start ups in New York while doing my MS at Columbia University, design engines for Unmanned Aerial Vehicles and work with brands, large and small to connect them to the right audiences on LinkedIn. Bigger the challenge, bigger is the opportunity to make a difference.
I take my chances and I live life with no regrets. We are here for a very small time and there is a lot to be learnt and a lot to be done. It's up to us how fascinating we make our journey
Sr. Success Manager @ We are the most advanced analytics for mobile applications,leveraged by some of the leading apps for analytics and growth like QuizUp, Coursera, Rdio, Teespring, Square, Yik Yak and Nokia.
I am responsible for Customer Success and Product Operations for Enterprise Clients at Amplitude. My goal is to help find the 'AHA' moment for our Enterprise Partners and answer the most critical questions for the growth of their apps. From May 2015 to Present (6 months) San Francisco Bay AreaSenior Account Manager @ Got Promoted and managed Core Accounts in B2B Services and Consulting verticals including Cognizant and Accenture. From March 2015 to May 2015 (3 months) Greater New York City AreaAccount Manager, Marketing Solutions @ As part of the fast-growing Core and Emerging team at LinkedIn, I collaborate with account executives and marketers to develop and deliver highly-targeted advertising campaigns and social media programs, connecting brands with the world's largest audience of influential, affluent and engaged professionals.
My responsibilities include researching our clients’ businesses to understand their marketing objectives, creating presentations and materials to communicate our marketing solutions, managing and optimizing our clients’ campaigns on LinkedIn, and providing post-campaign intelligence to inform future marketing strategies
I have dabbled my hands at Retail, Business and Industrial Markets, Education, Healthcare, Entertainment and Media Verticals.
Some of the most unique and my personal favorite marketing campaigns I have worked on are:-
1. Callaway Golf -Hit the Links-- A custom execution allowing users to nominate 3 contacts in their network for a chance to win a golf business trip to the Callaway HQ. The Campaign won the 2013 OMMA Award for best integrated online B2b marketing campaign
2. Weinstein Company- Lee Daniels' The Butler- This was the first time a major Hollywood Studio leveraged LinkedIn as part of a major movie promotion on the platform. We allowed users to see their career path and future salary based on their career aspirations through an API execution.
3. Fruit of the Loom-Fresh Gigs:- A very refreshing campaign where we reached to Professionals in the US who had recently changed their jobs to claim a free pair of underwear. A fresh pair for your fresh start! From April 2013 to March 2015 (2 years) Greater New York City AreaCampaign Planner,Marketing Solutions @ 1. Enabled 8-10 Account Executives in Education/Finance/Technology/Retail and Entertainment Verticals across Enterprise and Mid-Market Field Sales Channels. Strategized Campaigns by working closely with Account Managers and Account Executives to provide scalable recommendations to clients
2. Designed the Campaign Planner WorkFlow Model to give a better understanding to the leadership team about the Pre-Sale Workflow on the Ad Operations side from a Business Operations perspective. Quantified in detail the work required from Campaign Planners for all different advertising product categories on the Pre-Sale side.
3. Revamped the Pre-Sale Process by optimizing multiple aspects like Naming Convention, Setting Priorities and having the Account Executive as the requester in Salesforce meanwhile introducing a new way to openly communicate in Pre-Sale stage.Efficiently pitched the new process to Account Managers across North America. Consequently, led the training on how to adopt the new work flow process.
4. Analyzed the data for all pre-sale inventory requests to understand the various aspects (No. of unique cases, turnaround times, No. of re-Opens) of Pre-Sale work done per region in order to better service Sales Pods in the future. Presented the findings to North American Managers of Ad Ops and Account Services From January 2012 to April 2013 (1 year 4 months) Greater New York City AreaAdvertising Operations Intern, AOL @ 1.Developed and scheduled reporting and analytics in the pre-sale and post-sale processes of online ad campaigns
2.Monitored online video advertising campaigns, ensuring that campaigns are delivering in accordance with contractual commitments and client expectations with regards to pacing and performance metrics.
3. Led a project to do historical benchmark analysis of all ad campaigns to help Account Management and Sales team analyze performance of live ad campaigns and use numbers for pitching future ones From May 2011 to December 2011 (8 months) Greater New York City AreaOperations Consultant @ 1.Ascertained the network impact of strategic logistical decisions.
2.Formulated methodology to determine In-Transit costs and Distance-Volume distributions from European suppliers. From September 2010 to May 2011 (9 months) Greater New York City AreaOperations Consultant @ 1. Developed a wholesome forecasting model to predict the number of orders under all scenarios while improving the company wide performance by 13% client KPIs.
2. Analyzed the impact of weather conditions and holidays on the number of orders From September 2010 to May 2011 (9 months) Greater New York City AreaProject Intern @ Was part of the team trying to manufacture India's first commercial DC Diesel Generator. I was responsible for testing of new systems and for liaising with suppliers From January 2010 to May 2010 (5 months) Research Intern @ Designed and Developed Self Start system for Unmanned Ariel Vehicles(UAV) to be used by Government of India. From May 2009 to June 2009 (2 months) Summer Intern @ Basic learning of Automotive Industry and a Corporate set up From May 2008 to May 2008 (1 month)
MS, Operations Research @ Columbia University in the City of New York From 2010 to 2011 B.Eng, Mechatronics @ Manipal Institute of Technology From 2006 to 2010 Varun Sharma is skilled in: Online Advertising, Salesforce.com, Data Analysis, Campaign Management, DoubleClick, Targeted Advertising, Reporting & Analysis, DART, Matlab, Marketing Strategy, Advertising, Analytics, Crystal Ball, Account Management, Marketing, Microsoft Office, Leadership, Pivot Tables, Management, Social Media, JMP, Social Media Marketing, Strategy, Interpersonal Skill, Market Research, Operations Research, Digital Media, Sales, B2B Marketing, Analysis, Project Management, Business Operations
Websites:
http://ieor.columbia.edu/varun-sharma,
http://www.linkedin.com/in/vsharma11