Developper @ From June 2015 to Present (7 months) London, United KingdomAlumni Helper @ - Provide help and support to the current cohorts of students. It involves: code debugging, providing guidance on best practices and resources. From May 2015 to June 2015 (2 months) London, United KingdomStudent @ Highly selective and intense Web Development bootcamp where I learnt:
- OOP, TDD, SOLID, MVC, Scrum and Agile
- Ruby, Javascript, HTML5, CSS
- Rails, Sinatra, Node.js, Angular.js, Express.js
- Rspec, Jasmine, Capybara, Cucumber
- Postgresql, SQL, ActiveRecords, Datamapper
Code examples:
- Final Project - Street Pacman: https://street-pacman.herokuapp.com/
- Ruby and Sinatra project - CheetR: https://github.com/vvirgitti/chitter-challenge From January 2015 to April 2015 (4 months) London, United KingdomCustomer Acquisition and SEM Manager @ - Customer acquisition: strong focus on Facebook ads, SEM, display networks and affiliate campaigns, working hand-on these channels without the help of any agencies. Managed campaigns in various countries in Europe.
- Budgets: defined and managed a budget over several M£ per year.
- Project Management: A/B testing and testing of tools to optimize Facebook campaigns. From April 2013 to December 2014 (1 year 9 months) London, United KingdomSenior Online Acquisition Manager @ - Customer acquisition: strong focus on SEM, display and SEO - working with an external agency. Recruited a record number of 100k in a month and a 700% growth of new members, which enabled me to earn an Outstanding Achievement award.
- Budgets: defined and managed a budget over several M£ per year.
- Project Management: new implementation of Google Analytics to allow better reporting through Qlikview. Creation of activity reports and dashboards. From June 2012 to February 2013 (9 months) London, United KingdomEU Head of Acquistion @ - Customer acquisition: in charge of recruiting high quality new members for every vente-privee.com local websites (FR, DE, SP, IT, UK, BE, AT) through all marketing channels (SEM, emailing campaigns, partnerships, affiliate marketing, street-marketing etc.) on a performance basis. Launched a TV and online campaign in Germany beginning of 2011. Worked closely with several external agencies for media buying and with internal teams for IT developments and creative design.
- Reporting: created and managed efficient weekly and monthly reporting to follow the performances of the marketing campaigns and optimizations. Participated in a project to find a new webanalytics solution for vente-privee.com.
- Budgets: defined and managed a budget over several M€ per year.
- Project Management: worked on the optimization of the landing pages (registration form) and the registration process through A/B testing and Multivariable testing. Involved in successful launch of several countries (BE, AT, NL). From November 2008 to December 2011 (3 years 2 months) Paris Area, FranceOnline Marketing Manager (Contract) @ Customer Acquisition: worked on all marketing channels (SEM, SEO, email marketing, emailing campaigns, affiliate marketing) to recruit new customers based on ROI.
Reporting: created and managed weekly and monthly reporting.
Webanalytics: responsible for finding and implementing a new Webanalytics solution.
Budgets: defined budgets for SEM and affiliate marketing activities.
Project Management: in charge of the redesign of the main landing pages (Website homepage, Flight homepage, Third party package homepage and Destination pages) From May 2008 to September 2008 (5 months) Paris Area, FranceAffiliate Manager @ Lead acquisition: management of the affiliate marketing program on Tradedoubler and launch of a second program on Public-Idees.
Project Management: successfully helped the publishers migrate to a new XML solution by implementing a website dedicated to publishers with FAQ and examples of XML requests.
Publisher support: helped and managed publishers on technical and commercial problems.
Budgets: managed publishers’ fees, monthly budgets and forecasts. From April 2007 to April 2008 (1 year 1 month) Paris Area, FranceBusiness Developer / Online Marketing Manager @ Lead Acquisition: managed CPM and CPC emailing campaigns and SEM for Hi-Media websites (Comclick, Allopass, Actustar…).
Reporting: created weekly and monthly reporting.
WebAnalytics: responsible for finding and implementing a new Webanalytics solution (Adcentric et SiteCentric).
Project Management: worked closely with the CTO on the technical specifications for the new version of the internal Adserver from a marketing point of view.
Commercial: prospected and contacted premium websites to implement a contextual links solution. Helped on the technical implementation and was in charge of optimizing the results. From January 2006 to April 2007 (1 year 4 months) Paris Area, FranceSearch Marketing Specialist @ From November 2005 to January 2006 (3 months) Paris Area, FranceOn Network Media Planner (Internship) @ From February 2005 to August 2005 (7 months) Paris Area, FranceOnline Marketing Assistant (Internship) @ From January 2004 to August 2004 (8 months) Paris Area, FranceOnline Marketing Assistant (Internship) @ From July 2003 to December 2003 (6 months) Paris Area, France
Computer Science @ Makers Academy From 2015 to 2015 Master of Science, Marketing @ EDHEC Business School From 2001 to 2005 Master in International Management @ Whitworth College From 2004 to 2004 Classe préparatoire Janson de Sailly Vanessa Virgitti is skilled in: SEM, Online Marketing, Web Analytics, Online Advertising, Affiliate Marketing, SEO, Digital Marketing, PPC, E-commerce, Google Analytics, Email Marketing, Digital Strategy, Google Adwords, Digital Media, Lead Generation