Bi-lingual (Spanish/English) Sales and Marketing professional with progressive experience helping top consumer products companies strategize and implement market initiatives and promotions to maximize brand performance and capture incremental sales success.
Proven talent for empowering multilevel sales forces that deliver year-over-year market share and revenue growth in highly competitive consumer environments. Well versed at localizing national brand strategies by leveraging consumer, shopper & marketplace insights; proven ability to effectively plan, coordinate, and meet deadlines of numerous marketing and sales projects concurrently while coordinating collaboratively with cross-functional team members. Key liaison facilitating communication between the field, corporate marketing and senior management.
Ambitious and hardworking, received multiple promotions in recognition of strong leadership capabilities and dedication.
Specialties:
Consumer Marketing
Headquarter and Field Marketing
Capitalizing on Brand Equity
Leveraging Consumer Insights
Coaching & Mentoring Staff
Project Management
Large Scale Events & Promotions Management
Rolling Out National Marketing Strategies
Planning
Manager, E-commerce Marketing & Business Development @ From March 2015 to September 2015 (7 months) Greater New York City AreaAssociate Manager, Sales Incentives and Motivation @ From July 2014 to March 2015 (9 months) HeadquartersPlanner, U.S. Sales Leadership @ From February 2012 to July 2014 (2 years 6 months) Greater New York City AreaCoordinator, U.S. Sales Leadership @ From September 2011 to February 2012 (6 months) Greater New York City AreaMarketing and Sales Assistant @ From November 2007 to September 2011 (3 years 11 months) Greater New York City AreaSales Associate @ From September 2006 to November 2007 (1 year 3 months) Greater New York City AreaCustomer Service Agent @ From January 2005 to December 2005 (1 year) Guayaquil, EcuadorBusiness Administration Internship @ From February 2003 to April 2003 (3 months) Guayaquil, Ecuador
BBA, Marketing Management @ Baruch College, City University of New York (CUNY) Vanessa Gonzalez is skilled in: Marketing, Sales, Advertising, Customer Service, Social Skills, Management, Leadership, Spanish, Analysis, Microsoft Excel, Strategy, Social Media, PowerPoint, Data Entry, Editing, Research, Email Marketing, iMIS, Sales Support, Consumer Marketing, Field Marketing, Inventory Management, Inventory Control, Merchandising, Planning, Strategic Planning, IDP, Omniture, Cognos, Google Analytics, Project Management, Incentive Programs, Sales Strategy