Valentina Rohde-Phillips's Email Addresses & Phone Numbers

📖 Summary

Passionate about pioneering simple and delightful user experiences. I turn ideas into reality and build great products. Specialties: • Communicating evolving design and technology ideas in a fast-paced, cross-functional environment • Guiding development teams through complex deliverables within tight deadlines • Wireframing, market research and positioning Skills and Experience: • Product Strategy • Enterprise Software • Big Data and Analytics • Web Technologies • CRM • Project Management • Market Research • Market Analysis • RTB • Financial Modeling • Business Plans • Agile Development • Product Management • Product Launch • Product Marketing • AGILE Project Management • AGILE methodologies • Ad Serving • Audience Segmentation • Audience Measurement • Behavioral Targeting • Program Management • Mobile SolutionsProduct Line Manager @ From June 2015 to Present (7 months) Senior Product Marketing Manager @ Primary focus areas - big data environment, Insights Lab, Premium Publisher Reports and Audience and Campaign Portrait. Delivered on marketing in each of the focus areas with product positioning and messaging, go-to-market execution, campaign design for demand generation, market analysis, sales training, industry solutions and content creation. From 2014 to 2014 (less than a year) Senior Product Manager @ - Defined the product roadmap and feature set for Technorati Platform. - Led UX, design, and development teams to get Publisher Platform launched. - Managed the platform for users focusing on selling media in exchange traded environments. - Wrote product requirements for Ad Server, DFP and RTB integrations, auction engine and targeting system. From 2012 to 2013 (1 year) Senior Product Manager (contractor) @ Worked on Global expedited advertiser migration of global customers from Yahoo! Search Marketing to Microsoft adCenter. As a core member of the leadership team tasked with success of the Yahoo!/Microsoft Sponsored Search Alliance, responsible for analytics of approximately $350M of demand across international markets, and managed all analytics and reporting initiatives within the Unified Marketplace to ensure bottom-line success. My Team was responsible for designing Migration Analytics and Reporting Tools which allowed advertiser data to be analyzed in Yahoo platform and Bing Ads platform. More info can be found here: http://yahoobingnetwork.com/en/home From March 2011 to November 2012 (1 year 9 months) Product Manager and Director of Business Devopment @ A Product Manager for Classifieds ( local marketplace with more than $3 billion worth of goods listed for sale and where buyers and sellers come together to buy and sell items such as automobiles, real estate, pets and more) and Yellow Pages (business listings) web sites. - Redesigned the websites utilizing AB testing. - Drove a continuous cycle of controlled experiments through a test-learn-optimize approach to continually measure and improve the products. From 2007 to 2010 (3 years) Director of Ad Operations @ Managed all aspects of Ad Operations for Interactive Video Network (IVN), Display Ad Network (Gamma) and Winstar Interactive representing 20+ established brand websites (Fodors, Zagat, A&E TV Network, etc.) on exclusive, site-specific basis. From 2003 to 2007 (4 years) Product Manager @ A Product Manager for both Publisher and Advertiser online display ad serving applications. - Managed multiple teams across regions and functional areas. - Worked with top Publishers, Marketers and Agencies to gather requirements, alpha/beta test products and maintain relationships for launched products. - Launched the audience profiles initiative (a database of over 80 million audience profiles) and a retargeting product (called ECHO) for the company. From 1999 to 2002 (3 years) Managing Consultant @ Managed multiple functions in IBM Global Services across ecommerce, CRM, sales automation and website design involving out-of-box and custom solutions for top tier clients, driving revenue growth across multiple categories. From 1997 to 1999 (2 years) Senior Consultant, Strategic Services @ Created visionary processes, streamlined marketing functions and developed Customer Relationship Models for Apple Computer and Claris Corporation. From 1994 to 1996 (2 years) Product Manager (consultant) @ As a core member of KPMG and SAP software development team tasked with developing a new software product called DARWIN for the financial industry based on SAP’s R3 Technology, responsible for managing the product. My Team was responsible for gathering requirements from customers, coordinating between various stakeholders, defining product scope and roadmap, and analyzing competitive landscape in order to carve out the right go-to-market feature set. From 1992 to 1994 (2 years) Bachelor’s and Master’s Degree combined in Business Administration (Diplom Kauffrau), Business Administration @ Universität zu Köln From 1984 to 1990 Valentina Rohde-Phillips is skilled in: Product Management, Analytics, Product Marketing, Display Advertising, Cross-functional Team Leadership, Social Media, Product Development, Program Management, Agile Methodologies, Enterprise Software, Product Strategies, Mobile Marketing, Cloud Computing, Product Launch, Competitive Analysis