Product Manager at YouTube
San Francisco Bay Area
Writer @ Mashable Writing about larger social media trends for the largest social media news site in the world. From June 2009 to January 2010 (8 months) Copy editor and researcher @ On the Commons Helping edit articles and select art for an upcoming book by author and On the Commons editor Jay Walljasper. Research potential visuals...
Writer @ Mashable Writing about larger social media trends for the largest social media news site in the world. From June 2009 to January 2010 (8 months) Copy editor and researcher @ On the Commons Helping edit articles and select art for an upcoming book by author and On the Commons editor Jay Walljasper. Research potential visuals that may accompany articles. From May 2009 to August 2009 (4 months) Editor in Chief and Co-Publisher @ The Minnesota Daily Oversaw all editorial function of The Minnesota Daily and worked to implement new enterprises to improve readership. Managed the expansion of the website (mndaily.com) by implementing social media tools and other new features including blogs, multimedia, forums, etc. From May 2008 to May 2009 (1 year 1 month) Staff Reporter @ The Minnesota Daily Pitched story ideas, did beat work and wrote five articles every two weeks. Began working as a freshman intern reporter and was promoted to a staff reporter. Wrote more than 90 stories. From January 2006 to May 2007 (1 year 5 months) Product Manager, Short-Form Video @ YouTube Empowering creators to express themselves through short-form video (Stories, un-released products). San Bruno, California, United StatesDirector, Product Management @ VSCO® Led a team of product managers focused on building and improving the core VSCO app including the development of creative tools, user engagement, growing the VSCO Membership and improving the community experience.* Shifted product vision and strategy to expand VSCOs value prop and TAM* Implemented new product development process to help accelerate development* Launched video sharing and viewing on VSCO* Launched Montage - a new video storytelling tool* Grew paying subscribers by more than 60% From September 2018 to April 2020 (1 year 8 months) Oakland, CAProduct Manager, Live @ YouTube Led teams focused on live streaming creation (web and mobile), platform and monetization for YouTube Live. • Launched webcam streaming (youtube.com/webcam) and mobile live streaming to all creators.• Doubled the number of daily live streams from creators through new ways to stream and discovery improvements.• Redesigned web streaming with “Live Control Room” home for streaming on YouTube. From October 2017 to September 2018 (1 year) San Bruno, CAFounder & CEO @ Frisbee ✌️ Built mobile video products that enabled people to intimately and authentically communicate with one another through video. Backed by Greylock, SV Angel and Draper, Frisbee is a group video messaging app that enables people to communicate with friends through instant video. We want to help people feel close to one another even when apart in a way that builds deeper relationships.-------Previous products: Alively makes it easy to capture & share everyday moments privately with your friends through live or recorded video. From April 2016 to January 2018 (1 year 10 months) San Francisco Bay AreaProduct Manager, Facebook Live & Facebook Mentions @ Facebook Product Manager of Facebook Live, working to lead the team that developed and launched the product first to public figures on Facebook and then all users. I also led the Facebook Mentions (now Facebook Creator) team: Facebook.com/creator, where we developed a standalone app for public figures. Our team created new products that enabled public figures to engage with their fans, including Facebook Live, which helps them share live video and interact with fans in real time.Products: *Launched Facebook Live (Live on Mentions & Facebook Live in main Facebook apps) increasing original content sharing on the Facebook platform among everyday consumers and media publishers.*Developed and grew usage of Facebook Mentions app (iOS, Android), doubling authentic content sharing from public figures on Facebook. Expanded availability to Android devices. *Launched redesign of Facebook Notes (rich text editor on web) as a passion project with a small team. From February 2015 to April 2016 (1 year 3 months) Menlo Park, CAHead of Media Product Programs @ Facebook Led the media partnership programs team at Facebook, a team of 8 focused on strategic partnerships and product development to improve content shared by public figures and media organizations on the platform. Product: Working with our engineers to improve how users discover and engage with public content on Facebook through product development. *Trending Topics & Hashtags*Facebook Mentions app: Facebook.com/mentions*Facebook Media: media.fb.comPartnerships: Working to identify and execute strategic partnerships with media organizations and public figures on facebook. From September 2013 to March 2015 (1 year 7 months) Menlo Park, CAJournalism Program Manager @ Facebook Founded and managed Facebook's journalism program, leading product and partnership initiatives aimed at improving news and journalism on Facebook.Product: Worked with our engineers to improve how journalists discover, engage and distribute public content on Facebook: *Follow (formerly Subscribe)*Replies on Comments*Verified AccountsPartnerships: Working to identify and execute strategic partnerships with media organizations and journalists on facebook. From March 2011 to August 2013 (2 years 6 months) Greater New York City AreaContributing Writer @ The Poynter Institute Contributing regular articles for Poynter.org on media trends, specifically in online. From August 2009 to January 2010 (6 months) Reporter @ Star Tribune Contributed weekly articles for the South Metro bureau of one of the largest newspapers in the U.S. Had 13 articles published, many of which received prominent placement, including front-page of the Metro section. Skills: Shooting video and photos with basic editing skills; CAR and database building through Excel. From January 2009 to May 2009 (5 months) Managing Editor @ The Minnesota Daily Managed the sports, art and entertainment, freelance and news editors. Facilitated news content, edited stories, led daily and weekly news meetings, organized weekend trainings, managed Mndaily.com etc. · Accomplishments: Helped re-design print edition, implemented new daily news schedule, etc. · Awards: Minnesota Daily Innovator of the Year 2008. Voted and awarded by Daily staff. From August 2007 to May 2008 (10 months) Editorial @ Minneapolis-St. Paul Business Journal Contributed daily business stories to the website and wrote special reports for the weekly print edition. From May 2008 to August 2008 (4 months) Adjunct Professor @ Columbia University Graduate School of Journalism Taught courses and developed curriculum for graduate students on how to effectively use digital tools in their sourcing, reporting and storytelling. From September 2010 to August 2013 (3 years) Community & Product Manager @ Mashable Built and managed the community team, overseeing audience engagement and distribution strategy for Mashable’s web and mobile products and social media. Developed and launched Follow, a premium social product for Mashable readers.*Led the development and launch of Follow, a Mashable social product.*Oversaw the integration and design of social features and technology on Mashable.com *Grew social media following across Facebook, Twitter, Tumblr, etc. by 5X. *Organized social and content strategy for key Mashable conferences including Social Good Summit and Mashable Awards. *Launched the first ever worldwide Social Media Day, which included more than 12,000 participants in 100 countries. From May 2010 to April 2011 (1 year) Social Media @ The New York Times Developed and managed content distribution strategy for social and emerging digital content platforms, working closely with newsroom reporters and editors to leverage new platforms for newsgathering and storytelling. From January 2010 to May 2010 (5 months)
Mashable
Writer
June 2009 to January 2010
On the Commons
Copy editor and researcher
May 2009 to August 2009
The Minnesota Daily
Editor in Chief and Co-Publisher
May 2008 to May 2009
The Minnesota Daily
Staff Reporter
January 2006 to May 2007
YouTube
Product Manager, Short-Form Video
San Bruno, California, United States
VSCO®
Director, Product Management
September 2018 to April 2020
Oakland, CA
YouTube
Product Manager, Live
October 2017 to September 2018
San Bruno, CA
Frisbee ✌️
Founder & CEO
April 2016 to January 2018
San Francisco Bay Area
Product Manager, Facebook Live & Facebook Mentions
February 2015 to April 2016
Menlo Park, CA
Head of Media Product Programs
September 2013 to March 2015
Menlo Park, CA
Journalism Program Manager
March 2011 to August 2013
Greater New York City Area
The Poynter Institute
Contributing Writer
August 2009 to January 2010
Star Tribune
Reporter
January 2009 to May 2009
The Minnesota Daily
Managing Editor
August 2007 to May 2008
Minneapolis-St. Paul Business Journal
Editorial
May 2008 to August 2008
Columbia University Graduate School of Journalism
Adjunct Professor
September 2010 to August 2013
Mashable
Community & Product Manager
May 2010 to April 2011
The New York Times
Social Media
January 2010 to May 2010
What company does Vadim Lavrusik work for?
Vadim Lavrusik works for Mashable
What is Vadim Lavrusik's role at Mashable?
Vadim Lavrusik is Writer
What industry does Vadim Lavrusik work in?
Vadim Lavrusik works in the Internet industry.
Who are Vadim Lavrusik's colleagues?
Vadim Lavrusik's colleagues are Connie Chen, Henry Ly, Peter Ossian, Don Doblados, Ryan Quisenberry, Ryan Nguyen, Atsunori Kakitani, Jason Gallagher, Jennifer Murphy, and Junyu Yang
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