Senior Vice President and Chief Human Resources Officer, PepsiCo AMEA (Asia, Middle East and Africa) which covers 90 markets, 30,000 direct employees and more than 50 nationalities in its workforce.
Has held a wide range of roles since joining the company in 1994. Prior to assuming her current position, she was the President of PepsiCo’s Asia-Pacific region, a business spanning 25 markets with approximately 4,400 direct employees.
Earlier in her career, she was President of PepsiCo's South East Europe Region, covering 14 markets including Turkey, Greece, Cyprus, Israel and the Balkans. Beba has also served as the Business Unit General Manager for East Mediterranean, comprising Turkey, Lebanon, Jordan, Syria and Iraq.
She started her PepsiCo career at Frito-Lay in Turkey, where she held positions including Marketing Director, HR Director and ultimately General Manager.
Beba is a great supporter of all of PepsiCo's Performance with Purpose goals. During her time as President of PepsiCo Asia-Pacific, the region was home to WaterHope, a collaborative social enterprise that aims to bring clean drinking water to one million Filipinos by 2015 and also launched Liter of Light in Philippines.
Under her leadership, the Region launched sustainable product initiatives in Australia, Thailand and the Philippines and started agricultural initiatives in Myanmar as well as Business Skills Development Center with UNESCO.
Umran is also a dedicated advocate of diversity and inclusion.
Chief Human Resources Officer and SVP @ From August 2013 to Present (2 years 4 months) President Asia Pacific Region @ From March 2010 to August 2013 (3 years 6 months) President,General Management,Marketing and HR @ From 1994 to 2010 (16 years) Marketing @ From 1988 to 1994 (6 years)
Master of Business Administration (MBA), Business Administration and Management, General @ Bogazici University From 1986 to 1988 Bachelor of Science (BS), Industrial Engineering @ Bogazici University From 1982 to 1986 Umran Beba is skilled in: General Management, Marketing, Human Resources, Strategy building, FMCG, Trade Marketing, Change Management, Strategy, Customer Insight, Consumer Products, Marketing Management, Forecasting, Marketing Strategy, Product Development, Business Strategy