Director, Digital Analytics at CVS Caremark Corporation
Greater Boston Area
Vice President, Analytics
September 2013 to January 2014
Greater Boston Area
Director, Global Digital Marketing Analytics
May 2012 to August 2013
Sr. Manager, Database Marketing and Circulation
November 2009 to May 2012
Sr. Manager, Digital Marketing and Analytics, Staples.com Marketing
April 2011 to April 2012
Affiliate Marketing Analysis Manager
April 2008 to November 2009
Sr. Statistical Analyst / Sr. Database Marketing Analyst, Database Marketing Group
March 2004 to February 2008
Director, Digital Analytics
• Managed the analytics and BI team responsible for consolidating, structuring and analyzing data from all parts of the organization (website activity, customer care, marketing, etc.) to deliver actionable insights• Spearheaded key initiative working with the leadership team to develop and implement measurement of KPI metrics for the various departments to measure success in 2014 • Drove... • Managed the analytics and BI team responsible for consolidating, structuring and analyzing data from all parts of the organization (website activity, customer care, marketing, etc.) to deliver actionable insights• Spearheaded key initiative working with the leadership team to develop and implement measurement of KPI metrics for the various departments to measure success in 2014 • Drove significant changes to the marketing plan for the 2013 holiday season by leveraging data-driven analytics• Significantly improved the effectiveness of the Paid Search campaigns by building a data driven bid-management system leveraging site micro-conversions to augment current traditional approach of using only purchases
What company does Umesh Lalchand work for?
Umesh Lalchand works for Gemvara
What is Umesh Lalchand's role at Gemvara?
Umesh Lalchand is Vice President, Analytics
What industry does Umesh Lalchand work in?
Umesh Lalchand works in the Retail industry.
💼 Past Experience
Umesh Lalchand has had professional experience working in the areas of digital marketing, data analytics, and organization performance. Lalchand began his career as a data analyst at CVS Caremark Corporation, where he oversaw the analytics and BI team responsible for consolidating, structuring and analyzing data from all parts of the organization. He then worked as an interim Director of Digital Marketing at Staples until he went on to become a senior manager at the company, responsible for building and managing a world class global digital marketing analytics team. He also worked as an office manager for two years at Staples before taking a leave to join the management team at eBay. There, Lalchand led the global analytic efforts for the affiliate marketing channel and developed standardized KPI metrics and reporting. He also led the implementation of the Omniture analytics and testing suite inCRM and on-site testing and optimization of marketing assets utilizing Omniture Test and Target. In addition, he also developed a quality based pricing system for affiliate marketing programs. He has also been a part of various teamfights at eBay where he has successfully fought for the company's strategic goals. Lalchand holds a B.S. from the University of Minnesota.
Umesh Lalchand has a B.A. from Loyola College in 1992. He then studied at Sishya School in 2000-2001. He received his Master of Science in Computer Information Systems from Bentley College in 2002. After receiving his M.S. in Computer Information Systems, he then moved on to the Elkin B. McCallum Graduate School of Business at Bentley College in 2000-2001. Dr. Lalchand has a wealth of experience and education in the field of computer information systems which he has applied and enriched to his work in his current position.
💡 Technical & Interpersonal Skills
Umesh Lalchand has a B.A. from University Of Massachusetts Amherst in History. In 2013, he received his M.S. from the University of Michigan where he received a specialization in spreadsheets and financial modeling. Lalchand spent two years at CVS Caremark Corporation where he was the Director, Digital Analytics. He also spent 1 year at Staples where he was the Sr. Manager, Digital Marketing and Analytics. Lalchand has experience in data-sourcing, analytics, planning, reporting, and marketing.
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
1 year(s), 10 month(s)
There's 93% chance that Umesh Lalchand is seeking for new opportunities
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 400K users from
76% of Fortune 500 companies
The most accurate data ever
Hire Anyone, Anywhere
with ContactOut today
Making remote or global hires? We can help.
No credit card required