Tricia Green
Senior Brand Leader @ LG Electronics
Senior Marketing & Planning Manager at Walmart Media Group
New York City Metropolitan Area
Section title
Tricia Green's Email Addresses & Phone Numbers
Tricia Green's Work Experience
LG Electronics
Senior Brand Leader
May 2017 to June 2019
Greater New York City Area
Philips
Senior Brand Manager
August 2015 to November 2016
Stamford, Connecticut
VALEANT PHARMACEUTICALS INTERNATIONAL
Senior Brand Manager
May 2013 to August 2015
Bridgewater New Jersey
TA-POSH MARKETING CONSULTING
Owner- CEO
2011 to 2013
New York, New York
COTY BEAUTY
Luxury Senior Marketing Manager | Manager Consultant
April 2012 to September 2012
Greater New York City Area
BEIERSDORF
Brand Manager, Nivea For Men
2009 to 2011
Wilton, CT
L'OREAL
Marketing Manager | Assistant Marketing Manager
2004 to 2008
New York, NY
UNILEVER
Senior Associate Brand Manager | Associate Brand Manager
2002 to 2004
Englewood Cliffs, NJ
Walmart Media Group
Senior Marketing & Planning Manager
Hoboken, New Jersey, United States
Walmart eCommerce
Senior Category Marketing Manager Retail
October 2019 to March 2020
Hoboken
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About Tricia Green's Current Company
LG ElectronicsRecruited to drive consumer insight-driven marketing strategy for LG TV & Audio products. Tapped my senior management to lead emerging categories (laptops, smart home devices, portable audio, audio wearables, unlocked phones, and projectors) including AI strategy. Key activities involve leading marketing communications, digital media strategy, and strategic partnerships. Digital Marketing • Led the development video digital marketing... Recruited to drive consumer insight-driven marketing strategy for LG TV & Audio products. Tapped my senior management to lead emerging categories (laptops, smart home devices, portable audio, audio wearables, unlocked phones, and projectors) including AI strategy. Key activities involve leading marketing communications, digital media strategy, and strategic partnerships. Digital Marketing • Led the development video digital marketing campaign establishing the key metrics to drive engagement resulting in a + 75% increase in video views, 50% increase in video completion rates, and a 30% increase in engagement rates. (LG). Influencer Marketing • Developed an influencer marketing campaign that drove a +56% lift in visits to our product detail page; proven a key indicator of conversion to purchase. The influencer marketing campaign became the model for an organization-wide Influencer Platform.Partnership Marketing • Led strategic partnership with Netflix and Dolby to capitalize on growing pop-culture binge-watching trend by developing multi-market consumer events highlighting LG products as the optimal solution to meet this consumer needs. The campaign drove +24% brand awareness while also significantly increasing brand perception and consideration.
Frequently Asked Questions about Tricia Green
What company does Tricia Green work for?
Tricia Green works for LG Electronics
What is Tricia Green's role at LG Electronics?
Tricia Green is Senior Brand Leader
What is Tricia Green's personal email address?
Tricia Green's personal email addresses are t****[email protected], and t****[email protected]
What is Tricia Green's business email address?
Tricia Green's business email addresses are not available
What is Tricia Green's Phone Number?
Tricia Green's phone (212) ***-*309
What industry does Tricia Green work in?
Tricia Green works in the Marketing and Advertising industry.
Who are Tricia Green's colleagues?
Tricia Green's colleagues are Pavan Salibindla, Yancisca Yeung, Randi Bushell, Denise T., Adarsh Nair, Ikraj Singh, Xiayang Fan, Heather Ku, Lei Zhu, and Sheng Di
About Tricia Green
💼 Past Experience
Tricia Green is currently a Senior Brand Leader at LG Electronics from May 2017 to June 2019 (2 years 2 months) in Greater New York City Area.Recruited to drive consumer insight-driven marketing strategy for LG TV & Audio products. Tapped my senior management to lead emerging categories (laptops, smart home devices, portable audio, audio wearables, unlocked phones, and projectors) including AI strategy.Key activities include leading marketing communications, digital media strategy, and strategic partnerships.Digital Marketing • Led the development video digital marketing campaign establishing the key metrics to drive engagement resulting in a + 75% increase in video views, 50% increase in video completion rates, and a 30% increase in engagement rates. (LG).Influencer Marketing • Developed an influencer marketing campaign that drove a +56% lift in visits to our product detail page; proven a key indicator of conversion to purchase. The influencer marketing campaign became the model for an organization-wide Influencer Platform.Partnership Marketing • Led strategic partnership with Netflix and Dolby to capitalize on growing pop-culture binge-watching trend by developing multi-market consumer events highlighting LG products as the optimal solution to meet this consumer needs. The campaign drove +24% brand awareness while also significantly increasing brand perception and consideration.Senior Brand Manager at Philips from August 2015 to November 2016 (1 year 4 months) in Stamford, Connecticut.Senior Marketing Communication Manager Brand Strategy– Philips SonicareDigital Marketing • leads the development of digital marketing plans • is responsible for leading all marketing communications • is responsible for ensuring that all marketing efforts are effective andague Influencer Marketing • Develops an influencer marketing campaign that drives a +56% lift in visits to our product detail page • manages an influencer marketing team that drives growth by driving carriage of the brand • developed a digital marketing campaign that generated 325 million media impressions • leads the development of a digital outreach strategyRetailer Strategy • Achieved a +115% growth in Q4 (2014 to 2015) at Target by partnering with the sales team to develop and implement custom programs.Digital Marketing • He led a digital marketing campaign that generated 325 million media impressions Innovation Led a successful HIV disclosure campaign for Marlboro cigarettes Senior Brand Manager at VALEANT PHARMACEUTICALS INTERNATIONAL from May 2013 to August 2015 (2 years 4 months) in Bridgewater New Jersey Senior Marketing Communication Manager Brand Strategy– Philips SonicareDigital Marketing • Led the development of digital marketing plans • is responsible for leading all marketing communications Influencer Marketing• Develops an influencer marketing campaign that drives a +56% lift in visits to our product detail page. • managed an influencer marketing team that drove
🎓 Education
Tricia Green has an MBA from the University of Southern California and a BBA from Pace University. Tricia Green has been working as an accountant since she was 22 years old. Tricia Green has experience in bookkeeping, public accounting, and engaged in various other financial exporting and consulting services. Tricia Green has written two bookkeeping books. She is currently working as an entrepreneur and sideline consultant.
💡 Technical & Interpersonal Skills
Tricia Green hasLed Senior Marketing & Planning Manager at Walmart Media Group where she inified the brand's digital & music marketing goals and strategies, performed business analysis, and prepared & presented business reviews with recommendations for strategic changes. In addition, Tricia Green was also responsible for brand marketing in charge of Nivea Men and BEIERSDorf where she led a team of 30-employees and created a brand strategy, created strategic marketing plans, managed associate brand managers and produced consumer insights workshops defining brand challenges, building deep consumer knowledge, generating insights, and applying insights to global marketing initiatives. Trencia Green has also held previous positions with Luxury Senior Marketing Manager at Coty Beauty and Luxury Sr. Marketing Manager at Beyonce, Nautica, and Guess Fragrance Brands.
Tricia Green’s Personal Email Address, Business Email, and Phone Number
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In a nutshell
Tricia Green's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
Average Tenure
1 year(s), 10 month(s)
Tricia Green's Willingness to Change Jobs
Unlikely
Likely
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