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Tricia Green

Senior Brand Leader @ LG Electronics

Senior Marketing & Planning Manager at Walmart Media Group

New York City Metropolitan Area

Ranked #558 out of 11,168 for Senior Brand Leader in New York

Section title

Tricia Green's Email Addresses & Phone Numbers

Tricia Green's Work Experience

LG Electronics

Senior Brand Leader

May 2017 to June 2019

Greater New York City Area

Philips

Senior Brand Manager

August 2015 to November 2016

Stamford, Connecticut

VALEANT PHARMACEUTICALS INTERNATIONAL

Senior Brand Manager

May 2013 to August 2015

Bridgewater New Jersey

Tricia Green's Education

University of Southern California - Marshall School of Business

MBA

Pace University

BBA

Tricia Green's Professional Skills Radar Chart

Based on our findings, Tricia Green is ...

Responsive
Strong sense of self
Outgoing

What's on Tricia Green's mind?

Based on our findings, Tricia Green is ...

50% Left Brained
50% Right Brained

Tricia Green's Estimated Salary Range

About Tricia Green's Current Company

LG Electronics

Recruited to drive consumer insight-driven marketing strategy for LG TV & Audio products. Tapped my senior management to lead emerging categories (laptops, smart home devices, portable audio, audio wearables, unlocked phones, and projectors) including AI strategy. Key activities involve leading marketing communications, digital media strategy, and strategic partnerships. Digital Marketing • Led the development video digital marketing...

Frequently Asked Questions about Tricia Green

What company does Tricia Green work for?

Tricia Green works for LG Electronics


What is Tricia Green's role at LG Electronics?

Tricia Green is Senior Brand Leader


What is Tricia Green's personal email address?

Tricia Green's personal email addresses are t****[email protected], and t****[email protected]


What is Tricia Green's business email address?

Tricia Green's business email addresses are not available


What is Tricia Green's Phone Number?

Tricia Green's phone (212) ***-*309


What industry does Tricia Green work in?

Tricia Green works in the Marketing and Advertising industry.


Who are Tricia Green's colleagues?

Tricia Green's colleagues are Pavan Salibindla, Yancisca Yeung, Randi Bushell, Denise T., Adarsh Nair, Ikraj Singh, Xiayang Fan, Heather Ku, Lei Zhu, and Sheng Di


About Tricia Green

💼 Past Experience

Tricia Green is currently a Senior Brand Leader at LG Electronics from May 2017 to June 2019 (2 years 2 months) in Greater New York City Area.Recruited to drive consumer insight-driven marketing strategy for LG TV & Audio products. Tapped my senior management to lead emerging categories (laptops, smart home devices, portable audio, audio wearables, unlocked phones, and projectors) including AI strategy.Key activities include leading marketing communications, digital media strategy, and strategic partnerships.Digital Marketing • Led the development video digital marketing campaign establishing the key metrics to drive engagement resulting in a + 75% increase in video views, 50% increase in video completion rates, and a 30% increase in engagement rates. (LG).Influencer Marketing • Developed an influencer marketing campaign that drove a +56% lift in visits to our product detail page; proven a key indicator of conversion to purchase. The influencer marketing campaign became the model for an organization-wide Influencer Platform.Partnership Marketing • Led strategic partnership with Netflix and Dolby to capitalize on growing pop-culture binge-watching trend by developing multi-market consumer events highlighting LG products as the optimal solution to meet this consumer needs. The campaign drove +24% brand awareness while also significantly increasing brand perception and consideration.Senior Brand Manager at Philips from August 2015 to November 2016 (1 year 4 months) in Stamford, Connecticut.Senior Marketing Communication Manager Brand Strategy– Philips SonicareDigital Marketing • leads the development of digital marketing plans • is responsible for leading all marketing communications • is responsible for ensuring that all marketing efforts are effective andague Influencer Marketing • Develops an influencer marketing campaign that drives a +56% lift in visits to our product detail page • manages an influencer marketing team that drives growth by driving carriage of the brand • developed a digital marketing campaign that generated 325 million media impressions • leads the development of a digital outreach strategyRetailer Strategy • Achieved a +115% growth in Q4 (2014 to 2015) at Target by partnering with the sales team to develop and implement custom programs.Digital Marketing • He led a digital marketing campaign that generated 325 million media impressions Innovation Led a successful HIV disclosure campaign for Marlboro cigarettes Senior Brand Manager at VALEANT PHARMACEUTICALS INTERNATIONAL from May 2013 to August 2015 (2 years 4 months) in Bridgewater New Jersey Senior Marketing Communication Manager Brand Strategy– Philips SonicareDigital Marketing • Led the development of digital marketing plans • is responsible for leading all marketing communications Influencer Marketing• Develops an influencer marketing campaign that drives a +56% lift in visits to our product detail page. • managed an influencer marketing team that drove


🎓 Education

Tricia Green has an MBA from the University of Southern California and a BBA from Pace University. Tricia Green has been working as an accountant since she was 22 years old. Tricia Green has experience in bookkeeping, public accounting, and engaged in various other financial exporting and consulting services. Tricia Green has written two bookkeeping books. She is currently working as an entrepreneur and sideline consultant.


💡 Technical & Interpersonal Skills

Tricia Green hasLed Senior Marketing & Planning Manager at Walmart Media Group where she inified the brand's digital & music marketing goals and strategies, performed business analysis, and prepared & presented business reviews with recommendations for strategic changes. In addition, Tricia Green was also responsible for brand marketing in charge of Nivea Men and BEIERSDorf where she led a team of 30-employees and created a brand strategy, created strategic marketing plans, managed associate brand managers and produced consumer insights workshops defining brand challenges, building deep consumer knowledge, generating insights, and applying insights to global marketing initiatives. Trencia Green has also held previous positions with Luxury Senior Marketing Manager at Coty Beauty and Luxury Sr. Marketing Manager at Beyonce, Nautica, and Guess Fragrance Brands.


Tricia Green’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Tricia Green's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Tricia Green's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 87% chance that Tricia Green is seeking for new opportunities

Tricia Green's Social Media Links

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