Analytical, creative professional with 9 years of success at start-up businesses in advertising and online retail. Track record of delivering results, earning the trust of customers, and working collaboratively to innovate. Specialities include negotiations, business ownership, advertising strategy, marketing campaign development, retail demand forecasting, and operations process improvement.
Business Development Manager, AmazonFresh @ Owned Orange County and San Diego marketplace acquisition, negotiations, strategy, and process improvement for Fulfilled by AmazonFresh, the platform that allows iconic restaurants, artisans, and shops to sell through Amazon's online grocery delivery business. From June 2013 to April 2015 (1 year 11 months) Greater Los Angeles AreaRetail Vendor Manager, Arts, Crafts, and Sewing Products @ Leveraged marketing, inventory management, pricing, and negotiations to improve the customer experience, grow revenue, encourage vendor partnership, and increase profitability for Amazon’s emerging retail business in $30B US crafting industry. From October 2011 to May 2013 (1 year 8 months) Greater Seattle AreaSenior Account Executive @ Led clients through the creative process including strategy, concept development, media planning, final production, and campaign analysis. Built and grew key client relationships and juggled multi-faceted merchandising initiatives under accelerated deadlines. Crafted strategic briefs and persuasive client presentations. Oversaw the implementation of brand guidelines for each client, including appropriate use of logos, photography, graphics, typography, language, and disclaimers. Managed client budgets, status reports, schedules, and billing.
Clients: AAA, Solage Hotels, Renaissance Hotels, Bruma Winery, Bravo Retreats, Westmont Living From April 2008 to October 2011 (3 years 7 months) Interactive Copywriter @ Developed creative copy, feature articles, and creative concepts optimized for web use.
• Researched and wrote 30+ search-engine-optimized feature articles about youth culture for HarperCollins Design book launch website
• Created positioning strategy and creative concepts for a branded lifestyle website offering digital programming to current and potential Lexus customers
Clients: HarperCollins Design, X-UP, Kevin Johnson for Mayor of Sacramento, Oldcastle Materials, ImageCat From April 2007 to March 2008 (1 year) Interactive Copywriter @ Developed big ideas, strategy, tactics, and creative for social cause campaigns.
• Created viral YouTube video “When Did You Choose to Be Straight?” that received 4.78M views, 13K likes, 360 dislikes, and 7.6K comments
• Leveraged $1M local advertising budget into a campaign that sparked international discussion about gay rights and garnered press from The Independent (UK), El País (Spain), LA Times, New Zealand Herald, The Huffington Post, NPR, MSNBC, San Francisco Chronicle
Clients: MTV, Bill & Melinda Gates Foundation, Allstate Foundation, Girl Scouts, ACLU (10couples.org), Wounded Warrior Project, Gill Foundation (borndifferent.org), NRDC From April 2006 to March 2007 (1 year) Greater Los Angeles AreaMarketing & Branding Intern @ • Researched and wrote competitive analysis for Porter Hospital's brand repositioning From September 2004 to December 2004 (4 months) Greater Denver AreaFeature Film Promotions Intern @ • Pitched promotional event partnerships to local businesses
• Coordinated screenings and drafted event reports for submission to the studio From September 2004 to December 2004 (4 months) Greater Denver Area
B.S. & B.A., Advertising, Spanish, Business Minor @ University of Colorado Boulder From 2000 to 2004 Advertising in the Digital Age @ University of California, Los Angeles From 2010 to 2010 Travis Nuckolls is skilled in: Advertising, Marketing, Competitive Analysis, Merchandising, Blogging, Online Advertising, Strategy, Management, Marketing Strategy, Negotiation, Retail Buying, Vendor Relationships, Nonprofits, Concept Development, Inventory Planning